Consequently, the fact that the marketing services agreements were signed by the CCIPB with AMS and not Ryanair cannot prevent a marketing services agreement and an airport services agreement that were signed at the same time from being regarded as forming a single transaction, particularly for the purpose of analysing these agreements in the light of the MEO test, and in the context of this analysis, Ryanair and AMS from being regarded as forming a single economic entity.
En effet, il est logique qu’une telle entité publique parte du principe que les entreprises locales doivent assurer ou financer elles-mêmes leurs opérations de marketing, et qu’elle limite ses propres actions à la promotion générale du territoire et du tissu économique local, sans cibler d’entreprises spécifiques.