Moreover, the PSA Group's exit from segment E would also mean that individuals interested in high-end models would be less likely to look to the PSA Group's network, which would do little to help the Group to move its brands upmarket, including in segment B (DS line).
Le groupe PSA et BMW ont investi plus de 100 millions d'EUR dans ce projet, lequel, à la fin 2011, employait 400 collaborateurs dans le centre de R&D de Munich.