The two marketing services agreements were signed on behalf of LV by Mr Sean Coyle, director of LV who had also a number of managerial positions at Ryanair such as director of scheduled revenue as well as head of route selection, profitability, network strategy, capacity allocation, investor relations and commercial director.
En revanche, une opération de promotion limitée au seul site internet de Ryanair est peu susceptible d'avoir un effet allant significativement au-delà de la durée de l'opération de promotion.