– It's Splitsville for J.Crew and the bridal business. The company—which shook up the sector in 2004 when it started competing with specialist bridal firms—has decided to get rid of its entire bridal line, including gowns and bridesmaid dresses, and replace it with an expanded collection of party dresses, Racked reports. A source says the company, which sold its bridal collection exclusively online until it opened a New York City bridal store in 2010, found that the line wasn't making it much money and they decided to ax it instead of skimping on quality. Business Insider notes that in good news for the bride on a budget, the company has slashed prices on its bridal line this week and the discounts will continue until the inventory is gone. (This bridal shop owner was spotted naked in the store window.)

Expand this summary.
J. Crew is axing its bridal business. Facebook/J. Crew J. Crew is killing its entire bridal line. 
  
 The company has marked down its entire line of bridesmaids dresses and wedding gowns by up to 70% online and in stores. Many dresses are out of stock in most sizes. 
  
 Once the merchandise sells out, the company will no longer offer a bridal line, a J. Crew weddings specialist told Business Insider when reached by phone on Thursday. 
  
 This is a significant shift for J. Crew, which has been in the bridal business since 2004. 
  
 The company sold bridesmaids dresses and wedding gowns exclusively online until 2010, when J. Crew opened its first bridal boutique on Madison Avenue in New York. 
  
 The company has opened several more bridal locations over the years, including one inside its store on 5th Avenue in the Flatiron District of New York. The entire bridal line will be removed from that store, as well as from J. Crew's other locations. 
  
 A spokesperson for J. Crew confirmed the company is discontinuing its current wedding line. 
  
 On Thursday, J. Crew's website offered bridesmaid dresses originally marked as $228 for as low as $69.99. 
  
 JCrew.com A wedding gown was discounted from the original price of $2,650 down to $1,899.99. JCrew.com 
  
 J. Crew's decision to axe its bridal line comes amid several years of flagging sales for the retail chain. It also follows the company's recent launch of its first activewear line. 
  
 J. Crew's revenue declined 4% in the most recent quarter to $569.8 million and sales at stores open at least a year declined 8%, following a decrease of 11% in the same period last year. ||||| Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here. 
  
 J.Crew is axing its bridal collection, Racked has learned. In its place, it will offer an expanded line of party and special occasion dresses starting this spring. 
  
 When reached for comment, J.Crew confirmed the shift in strategy after more than a decade in the bridal business. It jumped into the category in 2004; CEO Mickey Drexler told the New Yorker in 2012 that the idea came to him when he discovered that brides bought multiples of the same dress for their friends as bridesmaid dresses. 
  
 J.Crew is largely credited with being the first non-bridal retailer to dabble in the space. It paved the way for brands like Ann Taylor, H&M, Asos, and Modcloth to also make affordable bridal dresses, disrupting the bridal store sector that IBISWorld counts as a $3 billion space. 
  
 The brand's collection of bridal gowns, bridesmaids dresses, and even jumpsuits and crop tops were always front and center in its catalogues, and even anchored an Upper East Side store. But over time, J.Crew's bridal business became more of a burden than a boon, according to a source close to the brand. The category proved to be inefficient, financially speaking. 
  
 Materials like tulle, sequins, and lace are costly, and, when you think about it, the bridal sector is prone to bleeding money: The amount of women shopping for wedding gowns and bridesmaid dresses is a fraction of those looking for special occasion attire. Ultimately, said the source, the company was unhappy with how the category was operating. Certainly, there was the option to create cheaper versions of J.Crew's bridal division, but the brand holds itself to a certain standard, the source says, and prides itself on its quality, which helps explain why they chose to just cut the line entirely. 
  
 The price of both wedding and bridesmaid dresses have been slashed by 30 percent on J.Crew's website, and the brand confirmed that once its bridal inventory sells out, it's done. So if you're in the market for a wedding dress — or if you just want to own a white tulle gown from the same brand Jennifer Aniston wore to her wedding — now's your chance. 
  
 When asked what to expect come spring, J.Crew said it couldn't share many details but did say to expect the classic J.Crew aesthetic: Feminine prints, bold colors, and fun florals. 
  
 Watch: Why are weddings so damn expensive? |||||
–Det är Splitsville för J.Crew och brudverksamheten. Företaget – som skakade om branschen 2004 när det började konkurrera med specialiserade brudfirmor – har beslutat att göra sig av med hela sin brudlinje, inklusive klänningar och brudtärna klänningar, och ersätta den med en utökad samling av festklänningar, Racked rapporter. En källa säger att företaget, som sålde sin brudkollektion exklusivt online tills det öppnade en New York City brudbutik 2010, fann att linjen inte tjänade mycket pengar och de bestämde sig för att yxa den istället för att skimpa på kvalitet. Business Insider konstaterar att i goda nyheter för bruden på en budget, företaget har skurit priserna på sin brud linje denna vecka och rabatterna kommer att fortsätta tills inventeringen är borta. (Den här brudbutiksägaren sågs naken i skyltfönstret.) Utöka denna sammanfattning.
It's Splitsville for J.Crew and the bride business. The company – which shook the industry in 2004 when it began competing with specialized bridesmaids – has decided to get rid of its entire bridesmaid line, including dresses and bridesmaid dresses, replacing it with an extended collection of party dresses, Racked reports. One source says that the company, which sold its bride collection exclusively online until it opened a New York City bride shop in 2010, found that the line did not make much money and they decided to axe it instead of skimming on quality. Business Insider notes that in good news for the bride on a budget, the company has cut prices on its bride line this week and discounts will continue until inventory is gone. (This bridal store owner was seen naked in the window.) Extend this summary.
J. Crew håller på att få sin bröllopsaffär. Facebook/J. Besättning J. Besättningen dödar hela brudlinjen. Företaget har markerat hela sin rad av brudtärnor klänningar och brudklänningar med upp till 70% online och i butiker. Många klänningar är slut i de flesta storlekar. När varorna väl sålts ut, kommer företaget inte längre att erbjuda en brudlinje, ett J. Besättning bröllop specialist berättade Business Insider när nås via telefon på torsdag. Detta är ett betydande skifte för J. Besättning, som funnits i brudverksamheten sedan 2004. Företaget sålde brudtärnor klänningar och brudklänningar uteslutande online fram till 2010, då J. Crew öppnade sin första brudbutik på Madison Avenue i New York. Företaget har öppnat flera fler brudplatser genom åren, bland annat en inne i sin butik på 5th Avenue i Flatiron District i New York. Hela brudlinan kommer att tas bort från den butiken, liksom från J. Besättningens andra platser. En talesman för J. Besättningen bekräftade att företaget avbryter sin nuvarande bröllopslinje. På torsdag, J. Crews hemsida erbjöd brudtärna klänningar ursprungligen märkt som $228 för så lågt som $69.99. JCrew.com En brudklänning rabatterades från det ursprungliga priset på $2650 ner till $1899.99. JCrew.com J. Besättningens beslut att yxa sin brudlinje kommer mitt i flera års flaggningsförsäljning för detaljhandelskedjan. Den följer också företagets senaste lansering av sin första aktiva klädlinje. J. Crews intäkter minskade med 4% under det senaste kvartalet till $569,8 miljoner och försäljningen i butikerna öppnade minst ett år minskade med 8%, efter en minskning med 11% under samma period förra året. Racked publicerar inte längre. Tack till alla som läst vårt arbete genom åren. Arkiven kommer att förbli tillgängliga här; för nya berättelser, gå över till Vox.com, där vår personal täcker konsumentkultur för The Goods by Vox. Du kan också se vad vi håller på med genom att registrera dig här. J.Crew yxar sin brudsamling, Racked har lärt sig. I dess ställe, kommer det att erbjuda en utökad linje av fest och speciella tillfällen klänningar med början i vår. När J.Crew nåddes för att få en kommentar bekräftade han den förändrade strategin efter mer än ett decennium i brudverksamheten. Det hoppade in i kategorin 2004; VD Mickey Drexler berättade för New Yorker 2012 att idén kom till honom när han upptäckte att brudar köpt flera av samma klänning till sina vänner som tärnklänningar. J.Crew krediteras till stor del med att vara den första icke-bröllopsåterförsäljaren att babbla i utrymmet. Det banade väg för varumärken som Ann Taylor, H&M, Asos och Modcloth att även göra prisvärda brudklänningar, vilket stör brudvaruhussektorn som IBISWorld räknas som ett 3 miljarder dollars utrymme. Varumärkets kollektion av brudklänningar, brudtärnor klänningar, och även overaller och beskärningstoppar var alltid front och center i sina kataloger, och även förankrade en Upper East Side butik. Men med tiden blev J.Crews brudverksamhet mer av en börda än en välsignelse, enligt en källa nära varumärket. Kategorin visade sig vara ineffektiv, ekonomiskt sett. Material som tyll, paljetter och spetsar är dyra, och när man tänker på det, brudsektorn är benägna att blöda pengar: Mängden kvinnor som handlar för brudklänningar och brudtärna klänningar är en bråkdel av dem som letar efter speciella tillfälle klädsel. Ytterst, sade källan, företaget var missnöjd med hur kategorin fungerade. Visst fanns det möjlighet att skapa billigare versioner av J.Crews bruddivision, men varumärket håller sig till en viss standard, säger källan, och är stolt över dess kvalitet, vilket bidrar till att förklara varför de valde att bara klippa linjen helt. Priset på både bröllop och brudtärna klänningar har skurits av med 30 procent på J.Crews hemsida, och varumärket bekräftade att när dess brudinventering säljer ut, är det gjort. Så om du är ute på marknaden för en bröllopsklänning — eller om du bara vill äga en vit tyllklänning från samma märke Jennifer Aniston bar till sitt bröllop — så är nu din chans. På frågan vad man kan förvänta sig kommer våren, J.Crew sade att det inte kunde dela många detaljer men sade att förvänta sig den klassiska J.Crew estetik: Feminine tryck, djärva färger, och roliga blommor. Varför är bröllop så dyra? Â°°
J. Crew's about to get his wedding deal. Facebook/J. Crew J. The crew will kill the entire brideline. The company has marked its entire line of bridesmaids dresses and wedding dresses with up to 70% online and in stores. Many dresses are out in most sizes. Once the goods are sold out, the company will no longer offer a brideline, a J. Crew wedding specialist told Business Insider when reached by phone on Thursday. This is a significant shift for J. Crew, who have been in the bride business since 2004. The company sold bridesmaids dresses and wedding dresses exclusively online until 2010, when J. Crew opened its first bride shop on Madison Avenue, New York. The company has opened several more bride sites over the years, including one inside its 5th Avenue store in Flatiron District, New York. The entire bridal line will be removed from that store, as well as from J. The crew's other locations. A spokesman for J. The crew confirmed that the company is interrupting its current wedding line. Thursday, J. Crew's website offered bridesmaid dresses originally labeled as $228 for as low as $69.99. JCrew.com A wedding dress was discounted from the original price of $2650 down to $1899.99. JCrew.com J. The crew's decision to axe their bridal line comes amid several years of flagging sales for the retail chain. It also follows the company's latest launch of its first active clothing line. J. Crew's revenue decreased 4% in the last quarter to $569.8 million and sales in stores opened at least one year decreased by 8%, after a decrease of 11% over the same period last year. Racked no longer publishes. Thank you to everyone who has read our work over the years. The archives will remain available here; for new stories, go over to Vox.com, where our staff cover consumer culture for The Goods by Vox. You can also see what we are doing by registering here. J.Crew axes his bride collection, Racked has learned. In its place, it will offer an extended line of party and special occasions dresses starting in spring. When J.Crew was reached to receive a comment, he confirmed the changed strategy after more than a decade in the bride business. It jumped into the category in 2004; CEO Mickey Drexler told New Yorker in 2012 that the idea came to him when he discovered that chicks bought several of the same dress to their friends as bridesmaid dresses. J.Crew is largely credited with being the first non-wedding dealer to babbling in the space. It paved the way for brands such as Ann Taylor, H&M, Asos and Modcloth to also make affordable wedding dresses, disrupting the bridal department store sector such as IBISWorld is counted as a $3 billion space. The brand's collection of wedding dresses, bridesmaids dresses, and also overalls and cropping tops were always front and center in their catalogs, and also anchored an Upper East Side store. But in time, J.Crew's bride business became more of a burden than a blessing, according to a source close to the brand. The category proved ineffective, economically speaking. Materials such as tulle, sequins and laces are expensive, and when you think about it, the bridesmaid sector is prone to bleed money: The amount of women shopping for wedding dresses and bridesmaid dresses is a fraction of those looking for special occasion dress. Ultimately, the source said, the company was dissatisfied with how the category worked. Certainly, there was the possibility to create cheaper versions of J.Crew's bride division, but the brand adheres to a certain standard, says the source, and is proud of its quality, helping to explain why they chose to just cut the line completely. The price of both weddings and bridesmaid dresses has been cut by 30 percent on J.Crew's website, and the brand confirmed that when its bride inventory sells out, it is done. So if you are out on the market for a wedding dress — or if you just want to own a white tulle dress from the same brand Jennifer Aniston wore to her wedding — now is your chance. When asked what to expect will spring, J.Crew said it could not share many details but said to expect the classic J.Crew aesthetics: Feminine prints, bold colors, and funny flowers. Why are weddings so expensive? <unk>