Article:

Burger King is offering a Whopper for a penny when ordered on its app near McDonald's Credit: Burger King 
  
 The home of the Whopper's latest marketing stunt sends Burger King's fans into enemy territory. 
  
 The burger chain is pushing people to download its app (or use it, if they are among the millions who already have it) by offering a one-cent Whopper. The catch: Patrons have to place the order on the app while they're inside or nearby a McDonald's. The app will then direct them to the nearest Burger King to redeem the offer. 
  
 BK says FCB New York approached it with the premise about a year ago. 
  
 "We love ideas that when the idea gets to us we say 'how the heck are we going to pull this off?'" said Marcelo Pascoa, BK's global head of brand marketing. 
  
 Seemingly every restaurant chain has an app these days and more chains are offering mobile ordering and payment. The limited-time one-cent deal should appeal to Whopper devotees and may entice others who haven't yet used the app to do so. And while McDonald's and BK have both done $1 deals within their respective apps, offering a signature sandwich for a penny should generate some buzz. 
  
 The "Whopper Detour" campaign from FCB New York took a bit of tech savvy to pull off. In order to implement, they had to geofence nearly every McDonald's restaurant in the U.S., as the offer only unlocks within about 600 feet of a McDonald's. 
  
 "We know that McDonald's is practically everywhere," says Pascoa. Data back him up. McDonald's has previously boasted that in the United States (and four other top markets), nearly 75 percent of the population lives within three miles of a McDonald's. There were more than 14,000 McDonald's restaurants and roughly 7,200 Burger King restaurants in the U.S in 2017, according to data from Technomic. 
  
 BK's app has had mobile order and payment nationally since August. Now BK wants to promote it "in a way that feels quintessentially Burger King," says global CMO Fernando Machado. 
  
 The work includes a print ad showing the arm of BK's king changing a McDonald's sign to read "Billions Swerved" instead of "Billions Served." BK did a media buy with Waze that includes a banner ad that appears when one's car stops near a McDonald's. And an online video promoting the limited-time deal shows actors trying to redeem the offer at the McDonald's drive-thru, where their orders are met with confusion from McDonald's staff. ||||| Any lucid American knows the place to get a Whopper is Burger King. 
  
 But as of Tuesday morning, the fast food chain is back to gleefully trolling McDonald’s with a new Whopper Detour campaign that sends customers to its arch-rival’s locations to collect a steep discount on BK’s own iconic burgers. 
  
 From Dec. 4 to 12, the Burger King smartphone app will let anyone within 600 feet of one of 14,000 McDonald’s restaurants around the country order a Whopper for a single cent (as opposed to the $4 to $5 it might run at full price, depending on location), so long as they’re willing to trek to the nearest participating Burger King afterwards to pick up the actual sandwich. 
  
 A new video promotes the stunt, created by new agency partner FCB New York, with footage of customers baffling the drive-through clerks at McDonald’s, rolling up like boneheads and insistently ordering Whoppers. The clip should be taken with a tiny disposable paper packet of salt, but it’s an amusing if equally absurd way to get a devious point across, roping in its competitors employees to help. 
  
 It’s also the kind of clever, irreverent advertising that calls to mind past favorites from brand, like the Cannes Grand Prix-winning McWhopper stunt from a couple years back, which saw Burger King invite McDonald’s to create a Whopper-Big Mac mashup for World Peace Day (McDonald’s declined) as well as older hits like Whopper Sacrifice (where it traded Whopper coupons to Facebook users who unfriended 10 people) and Whopper Freakout (another hidden camera number parsing customers’ horrified reactions to the discontinuation of the flagship menu item). 
  
 More recently, Burger King in Argentina even declined to sell Whoppers and sent fans directly to McDonald’s to actually buy Big Macs, as an act of good will. But that was only for one day: McHappy Day, when all Big Mac sales benefit cancer charity. 
  
 So will the new app-centric ploy work? Perhaps. But then again, with the extra hassle of driving to two separate locations, customers might still be better off thanking Burger King for the laugh and springing for the closer Big Mac. 
  
 CREDITS: 
  
 Client – Burger King 
  
 Agency: FCB New York 
  
 Ari Halper – Chief Creative Officer 
  
 Fred Levron – Worldwide Creative Partner 
  
 Gabriel Schmitt – Group Creative Director 
  
 Laszlo Szloboda – Associate Creative Director, Copy 
  
 Alex Sprouse – Associate Creative Director, Art 
  
 Akos Papp- Associate Creative Director, Art 
  
 Adam Isidore – Director of Integrated Production 
  
 Henna Kathiya – Producer 
  
 Sarah Tarner – Account Supervisor 
  
 Jesse Morris – Project Manager 
  
 Janice Katz – Business Affairs Lead 
  
 PRODUCTION 
  
 FILM 
  
 O Positive 
  
 Jonathan Klein – Director 
  
 Htat Lin Htut – Director of Photography 
  
 Ralph Laucella – Executive Producer 
  
 Jason Reda – Producer 
  
 EDIT 
  
 MackCut 
  
 Gina Pagano – Executive Producer 
  
 Margarita Mutuc – Producer 
  
 Nick Divers – Editor 
  
 Kenneth Muñoz – Assistant Editor 
  
 SOUND MIXING 
  
 Honeymix 
  
 Mary Tomasiewicz – Owner/ Executive Producer 
  
 Conrad Sanguineti – Sound Engineer 
  
 MUSIC 
  
 Human 
  
 James Wells – Executive Producer 
  
 Joshua Green – Producer 
  
 OOH 
  
 Chem Creative 
  
 Frank Moran – Executive Producer 
  
 Pete Sax – Executive Producer 
  
 ANIMATION & PRINT 
  
 Zombie 
  
 Fabricio Takahashi – Director of Operations 
  
 Daniel Franco – Creative Director 
  
 Stefanie Dias – Producer ||||| CLOSE Burger King is selling whoppers for only one cent- but there’s a catch - you have to go to McDonald’s. Buzz60's Sam Berman has the full story. Buzz60 
  
 Burger King's new promotion takes aim at McDonald's. (Photo: Burger King) 
  
 Few things are more ingrained into the minds – and stomachs – of fast-food fans than McDonald's sells Big Macs and Burger King is the home of the Whopper. 
  
 For nine days, this widely-known truth will be turned on its head – sort of. 
  
 Through Dec. 12, Burger King is selling its iconic burger for a penny at McDonald's in a promotion called the "Whopper Detour." 
  
 No, you can't have it your way at McDonald's – but you need to be close to the location of one to get the Burger King deal. The promotion is part of Burger King's relaunched BK app, which now offers the ability to place orders in advance for participating locations. 
  
 The promotion “works by geofencing McDonald’s locations across the country,” Burger King said in a statement. “If a guest is inside one of these geofenced areas and has the new BK App on their device, the app will unlock the WHOPPER sandwich for a penny promotion." 
  
 Then after the order is placed, the user will be “detoured” away from McDonald’s and the app will navigate them to the nearest Burger King to pick up the burger. 
  
 More: Several brands of dog food recalled over toxic levels of vitamin D, FDA says 
  
 More: Where to find free cookies, sweet deals on National Cookie Day 
  
 More: Q&A site Quora says data breach may affect 100 million users 
  
 "Don’t miss out on your chance to order the first Whopper sandwich ever available only 'at' McDonald’s," Burger King said. 
  
 The penny deal can be redeemed one time per registered user at participating locations nationwide. 
  
 Burger King went as far as to say the brand was “turning more than 14,000 McDonald’s into Burger King restaurants. Sort of.” 
  
 The fast-food chain also released a short video about the deal with people trying unsuccessfully to order the Whopper at McDonald's. 
  
 Before heading to either fast-food restaurant, check the BK app to see where mobile ordering is available. 
  
 More: December specials: Your guide to the month's festive freebies and merry meal deals 
  
 More: Burger King is going to the dogs and giving away free flame-grilled dog bones 
  
 More: Subway giving away free kids' tickets to new 'Mary Poppins Returns' movie 
  
 Kelly Tyko is a consumer columnist and retail reporter for Treasure Coast Newspapers and TCPalm.com, part of the USA TODAY NETWORK. Read her Bargainista tips at TCPalm.com/Bargainista, follow her on Twitter @KellyTyko and email her at kelly.tyko@tcpalm.com. 
  
 Read or Share this story: https://www.usatoday.com/story/money/2018/12/04/burger-king-penny-whopper-promotion-mcdonalds/2197166002/ ||||| Published on Dec 4, 2018 
  
 we would never tell you to go to McDonald's. or would we? #WhopperDetour 
  
 -- 
  
 just go near one of the many, many McDonald's stores in the US, pull up your Burger King app and place your order. no need to go to the drive-thru. 
  
  
  
 Offer available on the BK® App only. No need to use McDonald's drive thru window - offer is unlocked within 600 ft. of most McDonald's restaurants. Whopper® sandwich must be picked up at a participating Burger King® restaurant. Not valid in AK or HI. Restrictions apply, see offer on BK® App for details. Valid 12/4/18 through 12/12/18. 
  
 Download the BK app to learn more: https://burgerking.app.link/Xbdg8IHdmS. |||||
What is a summary?
– Adweek is calling Burger King's new ad campaign "clever" and "irreverent" because of its unusual premise. It requires customers to go to McDonald's—if not inside one, at least within 600 feet of one. At that point, they open the Burger King app, which reroutes them to the nearest BK to get a Whopper for a penny (see the ad here). As Ad Age notes, it has the added bonus for the chain of giving people an incentive to download the app and actually use it. The ad is the brainchild of FCB New York, and it required Burger King to "geofence" every McDonald's in the country. That would be roughly 14,000, about double the number of Burger Kings. The offer begins Tuesday and runs through Dec. 12, reports USA Today. (Burger King trolled Kanye West last month.)
Artikel: Burger King erbjuder en Whopper för en penny när den beställs på sin app nära McDonald's Credit: Burger King Hemmet för Whoppers senaste marknadsföringstunt skickar Burger Kings fans till fiendens territorium. Hamburgerkedjan driver folk att ladda ner sin app (eller använda den, om de är bland de miljoner som redan har den) genom att erbjuda en encentshoppare. Fångsten: Patroner måste lägga ordern på appen medan de är inne eller i närheten av en McDonald's. Appen kommer sedan att rikta dem till närmaste Burger King för att lösa in erbjudandet. BK säger att FCB New York närmade sig det med premissen för ungefär ett år sedan. "Vi älskar idéer om att när idén kommer till oss så säger vi: "Hur ska vi klara av det här?" Marcelo Pascoa, BK:s globala chef för varumärkesmarknadsföring. Till synes har varje restaurangkedja en app nu för tiden och fler kedjor erbjuder mobil beställning och betalning. Den begränsade engångsaffären bör tilltala Whopper-anhängare och kan locka andra som ännu inte har använt appen för att göra det. Och medan McDonalds och BK har båda gjort $ 1 erbjudanden i sina respektive appar, erbjuder en signatur smörgås för en penny bör generera lite surr. Kampanjen "Whopper Detour" från FCB New York tog lite teknik för att lyckas. För att genomföra, var de tvungna att geofence nästan varje McDonald's restaurang i USA, eftersom erbjudandet bara låser upp inom cirka 600 fot från en McDonald's. "Vi vet att McDonald's finns praktiskt taget överallt", säger Pascoa. Data stöder honom. McDonald's har tidigare skrytat med att i USA (och fyra andra toppmarknader), nästan 75 procent av befolkningen bor inom tre miles från en McDonald's. Det fanns drygt 14 000 McDonald's restauranger och ungefär 7 200 Burger King-restauranger i USA 2017, enligt uppgifter från Technomic. BK:s app har haft mobilorder och betalning nationellt sedan augusti. Nu vill BK marknadsföra den "på ett sätt som känns kvintligt Burger King", säger den globala CMO Fernando Machado. I verket ingår en tryckannons som visar armen på BK:s kung och ändrar en McDonaldsskylt till att läsa "Billions Swerved" istället för "Billions Served." BK gjorde ett mediaköp med Waze som inkluderar en bannerannons som visas när ens bil stannar nära en McDonald's. Och en online video som främjar den begränsade tiden affären visar aktörer som försöker lösa in erbjudandet på McDonald's drive-thru, där deras beställningar möts av förvirring från McDonald's personal. En klar amerikan vet var han ska få tag på en "Whopper" är Burger King. Men från och med tisdag morgon, snabbmatskedjan är tillbaka till glättigt trolling McDonald’s med en ny Whopper Detour kampanj som skickar kunder till dess ärke-rival platser för att samla en brant rabatt på BK: s egna ikoniska hamburgare. Från 4 till 12 december, Burger King smartphone app kommer att låta någon inom 600 fot av en av 14 000 McDonald’s restauranger runt om i landet beställa en Whopper för en enda cent (i motsats till $ 4 till $ 5 det kan köra till fullt pris, beroende på plats), så länge de är villiga att resa till närmaste deltagande Burger King efteråt för att plocka upp den faktiska smörgåsen. En ny video främjar stunt, skapad av nya agentur partner FCB New York, med bilder av kunder förbrylla drive-through kontorister på McDonalds, rulla upp som benskallar och ihärdigt beställa Whoppers. Klippet bör tas med en liten engångspapper paket av salt, men det är ett roligt om lika absurt sätt att få en bedräglig punkt över, rappar i sina konkurrenter anställda för att hjälpa. Det är också den typ av smart, irreversent reklam som påminner om tidigare favoriter från varumärke, som Cannes Grand Prix-vinnande McWhopper stunt från ett par år tillbaka, som såg Burger King bjuda McDonalds att skapa en Whopper-Big Mac mashup för World Peace Day (McDonalds avböjde) samt äldre träffar som Whopper Sacrifice (där det handlade Whopper kuponger till Facebook-användare som inte vänner 10 personer) och Whopper Freakout (ett annat dolt kameranummer parerar kundernas förskräckta reaktioner på avbrytandet av flaggskepp meny objekt). På senare tid, Burger King i Argentina avböjde till och med att sälja Whoppers och skickade fans direkt till McDonalds för att faktiskt köpa Big Macs, som en handling av god vilja. Men det var bara för en dag: McHappy Day, då all Big Mac försäljning gynnar cancer välgörenhet. Kommer den nya app-centrerade plogen att fungera? Kanske. Men sedan igen, med extra krångel med att köra till två separata platser, kan kunderna fortfarande vara bättre att tacka Burger King för skratt och fjädring för närmare Big Mac. KREDIT: Client – Burger King Agency: FCB New York Ari Halper – Chief Creative Officer Fred Levron – Worldwide Creative Partner Gabriel Schmitt – Group Creative Director Laszlo Szloboda – Associate Creative Director, Copy Alex Sprouse – Associate Creative Director, Art Akos Papp-Associate Creative Director, Art Adam Isidore – Director of Integrated Production Henna Kathiya – Producent Sarah Tarner – Account Supervisor Jesse Morris – Projektledare Janice Katz – Affärer Ledproduktion FILM O Positive Jonathan Klein – Director Htat Lin Htut – Director of Photography Ralph Laucella – Executive Producer Jason Reda – Producent EDIT MackCut Gina Pagano – Executive Producertive Margarita Mut – Producent Nick Divers – Redaktör Kenneth Muñoz – Executive Producer Producering PRINT PREXINKANKAPIois – Assistent för att göra en enda chef för Klans – Daniel Burg Buzz60's Sam Berman har hela historien. Buzz60 Burger Kings nya befordran tar sikte på McDonald's. (Foto: Burger King) Få saker är mer inrotade i sinnet – och magar – hos snabbmatsfans än McDonald's säljer Big Macs och Burger King är hem för Whopper. I nio dagar kommer denna allmänt kända sanning att vändas mot huvudet – på ett sätt. Genom 12 dec säljer Burger King sin ikoniska hamburgare för ett öre på McDonald's i en kampanj kallad "Whopper Detour". Nej, du kan inte få det på ditt sätt på McDonald's – men du måste vara nära platsen för en för att få Burger King affären. Kampanjen är en del av Burger Kings nylanserade BK-app som nu erbjuder möjligheten att göra beställningar i förväg för deltagande platser. Främjandet “fungerar genom att geofencing McDonald’s platser över hela landet,” Burger King sade i ett uttalande. “Om en gäst är inne i ett av dessa geofenced områden och har den nya BK App på sin enhet, app kommer att låsa upp WHOPPER smörgås för en penny befordran.” Efter beställningen kommer användaren att “omväg” från McDonald’s och appen kommer att navigera dem till närmaste Burger King för att plocka upp hamburgaren. Mer: Flera märken av hundmat återkallade över giftiga nivåer av D-vitamin, FDA säger Mer: Var hittar gratis cookies, söta erbjudanden på National Cookie Day Mer: Q&A webbplats Quora säger dataintrång kan påverka 100 miljoner användare "Missa inte ut på din chans att beställa den första Whopper smörgås någonsin tillgänglig endast 'på' McDonald’s," Burger King sade. Pennyaffären kan lösas in en gång per registrerad användare på deltagande platser i hela landet. Burger King gick så långt som till att säga att varumärket ” förvandlade mer än 14.000 McDonald’s till Burger King restauranger. Typ av.” Snabbmatskedjan släppte också en kort video om affären med människor försöker utan framgång att beställa Whopper på McDonald's. Kontrollera BK-appen innan du åker till någon av snabbmatsrestaurangerna för att se var det finns mobilbeställningar. Mer: December specials: Din guide till månadens festliga freebies och munter mat erbjudanden Mer: Burger King går till hundarna och ger bort gratis flamgrillad hund ben Mer: Subway ger bort gratis barn biljetter till nya "Mary Poppins Returns" film Kelly Tyko är en konsument kolumnist och detaljhandel reporter för Treasure Coast Tidningar och TCPalm.com, en del av USA TOday Network. Läs hennes Bargainista tips på TCPalm.com/Bargainista, följ henne på Twitter @KellyTyko och maila henne på kelly.tyko@tcpalm.com. Läs eller dela denna historia: https://www.usatoday.com/story/money/2018/12/04/burger-kung-penny-whopper-promotion-mcdonalds/2197166002/ ^^ ^ "Publicerad den 4 dec 2018 skulle vi aldrig säga åt dig att gå till McDonald's. Eller skulle vi? #WhopperDetour -- gå bara nära en av de många, många McDonald's butiker i USA, dra upp din Burger King app och placera din beställning. Du behöver inte gå till drive-thru. Erbjudandet finns endast på BK® App. Du behöver inte använda McDonald's drive thru fönster - erbjudandet är låst inom 600 ft. av de flesta McDonald's restauranger. Whopper®-smörgås måste hämtas på en deltagande Burger King®-restaurang. Gäller inte i AK eller HI. Restriktioner gäller, se erbjudande på BK® App för mer information. Giltig 12/4/18 till 12/12/18. Ladda ner BK-appen för mer information: https://burgerking.app.link/Xbdg8IHdmS. Vad är en sammanfattning?
Article: Burger King offers a Whopper for a penny when ordered on its app near McDonald's Credit: Burger King The home of Whopper's latest marketing stunt sends Burger Kings fans to enemy territory. The Hamburger chain drives people to download their app (or use it, if they are among the millions that already have it) by offering a one-cent jumper. The catch: Patrons must place the order on the app while inside or near a McDonald's. The app will then target them to the nearest Burger King to redeem the offer. BK says FCB New York approached it with the premise about a year ago. "We love ideas that when the idea comes to us, we say, "How are we going to do this?" Marcelo Pascoa, BK's global director of brand marketing. Apparently, every restaurant chain has an app nowadays and more chains offer mobile ordering and payment. The limited one-time deal should appeal to Whopper supporters and may attract others who have not yet used the app to do so. And while McDonalds and BK have both made $1 deals in their respective apps, offering a signature sandwich for a penny should generate some buzz. The campaign "Whopper Detour" from FCB New York took some technology to succeed. To carry out, they had to geophence almost every McDonald's restaurant in the United States, as the offer only unlocks within about 600 feet of a McDonald's. "We know McDonald's is practically everywhere," Pascoa says. Data supports him. McDonald's has previously boasted that in the United States (and four other top markets), nearly 75 percent of the population live within three miles of a McDonald's. There were more than 14,000 McDonald's restaurants and about 7,200 Burger King restaurants in the United States in 2017, according to data from Technic. BK's app has had mobile orders and payment nationally since August. Now BK wants to promote it "in a way that feels quintessentially Burger King," says global CMO Fernando Machado. The work includes a print advertisement showing the arm of BK's king and changing a McDonald's sign to read "Billions Swerved" instead of "Billions Served." BK made a media purchase with Waze which includes a banner ad that appears when your car stops near a McDonald's. And an online video that promotes the limited time deal shows players trying to redeem the offer at McDonald's drive-thru, where their orders are met with confusion from McDonald's staff. A clear American knows where to get a "Whopper" is Burger King. But as of Tuesday morning, the fast food chain is back to geasy trolling McDonald’s with a new Whopper Detour campaign that sends customers to its arch-rival sites to collect a steep discount on BK’s own iconic hamburgers. From December 4 to 12, the Burger King smartphone app will allow someone within 600 feet of one of 14,000 McDonald’s restaurants around the country to order a Whopper for a single cent (as opposed to $4 to $5 it can run at full price, depending on the location), as long as they are willing to travel to the nearest participating Burger King afterwards to pick up the actual sandwich. A new video promotes stunt, created by new agency partner FCB New York, with images of customers puzzling drive-through clerks at McDonald's, rolling up like boneheads and persistently ordering Whoppers. The clip should be taken with a small disposable package of salt, but it is a fun about just as absurd way to get a fraudulent point over, rapping in their competitors employees to help. It is also the type of smart, irreversible advertising reminiscent of past favorites from brand, like Cannes Grand Prix-winning McWhopper stunt from a couple of years back, which saw Burger King invite McDonalds to create a Whopper-Big Mac mashup for World Peace Day (McDonalds declined) as well as older hits like Whopper Sacrifice (where it dealt Whopper coupons to Facebook users who did not friends 10 people) and Whopper Freakout (another hidden camera number parries customers' horrified reactions to the suspension of flagship menu items). More recently, Burger King in Argentina even declined to sell the Whoppers and sent fans directly to the McDonalds to actually buy the Big Macs, as an act of goodwill. But it was only for one day: McHappy Day, as all Big Mac sales favor cancer charity. Will the new app-centered plough work? Maybe. But then again, with extra hassle driving to two separate locations, customers may still be better to thank Burger King for laughter and suspension for closer to Big Mac. KREDIT: Client – Burger King Agency: FCB New York Ari Halper – Chief Creative Officer Fred Levron – Worldwide Creative Partner Gabriel Schmitt – Group Creative Director Laszlo Szloboda – Associate Creative Director, Copy Alex Sprouse – Associate Creative Director, Art Akos Papp-Associate Creative Director, Art Adam Isidore – Director of Integrated Production Henna Kathiya – Producer Sarah Tarner – Account Supervisor Jesse Morris – Project Manager Janice Katz – Business Lead Production FILM O Positive Jonathan Klein – Director Htat Lin Htut – Director of Photography Ralph Laucella – Executive Producer Jason Reda – Producer EDIT MackCut Gina Pagano – Executive Producer Mut – Producer Nick Muñoz – Executive Producer Kenneth Muñoz – Executive Producer Production PRINT PREXINAPIois – Producer Buzz60's Sam Berman has the whole story. Buzz60 Burger King's new promotion targets McDonald's. (Photo: Burger King) Few things are more ingrained in the mind—and bellies—of fast food fans than McDonald's sells Big Macs and Burger King is home to Whopper. For nine days this widely known truth will be turned to the head — in a way. Through Dec 12, Burger King sells his iconic hamburger for a penny at McDonald's in a campaign called "Whopper Detour". No, you can't get it your way at McDonald's – but you have to be near the place of one to get the Burger King deal. The campaign is part of Burger King's newly launched BK app which now offers the opportunity to place orders in advance for participating locations. The promotion “works by geofencing McDonald’s locations across the country,” Burger King said in a statement. “If a guest is inside one of these geophenced areas and has the new BK App on its device, the app will unlock the WHOPPER sandwich for a penny promotion.” After ordering, the user will “detour” from McDonald’s and the app will navigate them to the nearest Burger King to pick up the hamburger. More: Several brands of dog food recalled over toxic levels of vitamin D, FDA says More: Where to find free cookies, sweet deals on National Cookie Day More: Q&A website Quora says data breach can affect 100 million users "Do not miss out on your chance to order the first Whopper sandwich ever available only 'on' McDonald's," Burger King said. The Penny deal can be redeemed once per registered user in participating locations across the country. Burger King went as far as to say that the brand “turned more than 14,000 McDonald’s into Burger King restaurants. Type of.” The fast food chain also released a short video about the deal with people trying unsuccessfully to order Whopper at McDonald’s. Check the BK app before going to any of the fast food restaurants to see where mobile orders are available. More: December specials: Your guide to this month's festive freebies and merry food deals More: Burger King goes to the dogs and gives away free flame-grilled dog legs More: Subway gives away free children tickets to new "Mary Poppins Returns" film Kelly Tyko is a consumer columnist and retail reporter for Treasure Coast Newspapers and TCPalm.com, part of USA TOday Network. Read her Bargainista tips at TCPalm.com/Bargainista, follow her on Twitter @KellyTyko and email her at kelly.tyko@tcpalm.com. Read or share this story: https://www.usatoday.com/story/money/2018/12/04/burger-king-penny-whopper-promotion-mcdonalds/2197166002/ Or would we? #WhopperDetour -- just go near one of the many, many McDonald's stores in the United States, pull up your Burger King app and place your order. You don't have to go to drive-thru. The offer is only available on the BK® App. You don't have to use McDonald's drive thru window - the offer is locked within 600 ft. of most McDonald's restaurants. Whopper® sandwich must be picked up at a participating Burger King® restaurant. Not applicable in AK or HI. Restrictions apply, see offer on the BK® App for more information. Valid 12/4/18 to 12/12/18. Download the BK app for more information: https://burgerking.app.link/Xbdg8IHdmS. What is a summary?
– Adweek kallar Burger Kings nya annonskampanj för "klöver" och "irreverent" på grund av dess ovanliga premiss. Det kräver kunder att gå till McDonalds – om inte inuti en, minst inom 600 fot från en. Då öppnar de Burger King-appen, som omdirigerar dem till närmaste BK för att få en Whopper för ett öre (se annonsen här). Som Ad Age noterar, har det den extra bonus för kedjan av att ge människor ett incitament att ladda ner appen och faktiskt använda den. Annonsen är FCB New Yorks hjärnbarn, och den krävde Burger King att "geofence" varje McDonald's i landet. Det skulle vara ungefär 14 000, ungefär dubbelt så många som Burger Kings. Erbjudandet börjar tisdag och löper till 12 dec, rapporterar USA Today. (Burger King trollade Kanye West förra månaden.)
– Adweek calls Burger King's new advertising campaign "clever" and "irreverent" due to its unusual premise. It requires customers to go to McDonald's – if not inside one, at least within 600 feet of one. Then they open the Burger King app, which redirects them to the nearest BK to get a Whopper for a penny (see ad here). As Ad Age notes, it has the extra bonus for the chain of giving people an incentive to download the app and actually use it. The ad is the brainchild of FCB New York, and it required Burger King to "geofence" every McDonald's in the country. That would be about 14,000, about twice as many as the Burger Kings. Offer starts Tuesday and runs until Dec 12, reports USA Today. (Burger King conjured Kanye West last month.)