News article:

The lip balm maker EOS said in January that a class-action lawsuit alleging its product causes skin to crack, bleed and blister has been resolved. 
  
 According to the suit, filed in California, the plaintiff Rachael Cronin said her lips felt like “sandpaper” several hours after using the product. After she reapplied it to soothe her skin, her lips began to crack, flake and bleed. The next day, she had blisters and rashes on and around her mouth. Her symptoms lasted 10 days. 
  
 Cronin’s lawyer Mark Geragos wrote that the affected customers could comprise tens of thousands if not hundreds of thousands of shoppers, and he sought damages and asked the company to address the potential health concerns. 
  
 In late January, EOS announced the lawsuit had been resolved. While the company maintained that its products were safe, and will not change the lip balm’s formula, it has agreed to include details about the ingredients and instructions for correct use on the packaging. 
  
 Geragos said in a statement: “This is a testament to [EOS] being responsive to the concerns of their consumers. [EOS] has demonstrated through data that their lip balms are hypoallergenic, and has provided a mechanism for individual instances to be resolved … We will be applying to the courts to close this case.” ||||| - 2 - 
  
 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 
  
 COMPLAINT 
  
 1. 
  
 Plaintiff Rachael Cronin brings this putative class action, on behalf of herself and the putative class comprised of potentially hundreds of thousands of similarly situated consumer 
  
 s, against eos Products, LLC‟s (“EOS”). 
  
 2. 
  
 EOS develops, markets, advertises, brands, promotes, distributes, and sells 
  
 – 
  
 through retail and online 
  
 – 
  
 one of the highest-grossing lip-balm products on the market t oday called EO S Visibly So ft Lip Balm. The 
  
 lip-balms come in a variety 
  
 of colors and “flavors,” with over 
  
 -the-top and misleading names like 
  
 Barbados Heat-Wildber ry 
  
 , 
  
 Medicated Tangerin e 
  
 , and 
  
 Honeysuckle Honeydew 
  
 , just to name a few. 
  
 3. 
  
 The lip-balms come in attractive bright circular pods that stand out from the other oblique-shaped lip-balms in the marketplace. 
  
 4. 
  
 “EOS” is as an acronym for “evolution of smooth.” The company has 
  
 achieved meteoric growth through print and online marketing campaigns that link smooth lips and the use of EOS lip-balm with beauty, health, celebrity, and success. 5. 
  
 EOS uses and pays celebrity “brand ambassadors” such as Kim 
  
 Kardashian, Brittney Spears, Miley Cyrus, Hillary Duff, and others, to post pictures on Instagram and social media, creating a viral marketing frenzy around the product, targeted at c onsumers. In fac t, the EOS website, 
  
 evolutionofsmooth.com 
  
 has an entire paged called 
  
 “EOS BUZZ 
  
 - 
  
 CELEBRITY FANS” 
  
 advertising hundreds of celebrity endorsements and sponsored content on social media with hashtags including 
  
 “#YUMMY” 
  
 and 
  
 “EOSOBSESSED” 
  
 along with posts treating EOS lip- balm as a travel companion, a cure for health and hygiene problems, and a product that co nsumers ca nnot li ve with out. The m essage EOS is tryin g to mislead consumers about is clear: EOS lip-balm is a daily necessity requiring constant use regardless of the actual condition of your lips to improve your health, diet, and appearance. 6. 
  
 The advertisements and marketing by EOS emphasizes that the product |||||
What is a shorter version of the above article?
– When Rachael Cronin's lips became dry and coarse, she began to apply even more of her gluten-free EOS lip balm "to achieve the results of becoming 'sensationally smooth'" as the packaging promised, only to discover that her lips "began severely cracking on the edges, causing flaking and bleeding from the cracks." The rashes and blistering became so bad she sought medical care a few days later, according to the class-action lawsuit she has subsequently filed against the brand, an acronym for "evolution of smooth." EOS brought the ubiquitous balm to market in 2009 and claims more than 1.3 million followers on Instagram, reports BuzzFeed. According to the suit, which can be read in its entirety on Scribd, Cronin's symptoms lasted 10 days and caused her "severe shock and panic." Cronin attorney Mark Geragos writes that there could be hundreds of thousands of users affected similarly, and he's not only seeking damages but also asking that the company address his client's concerns. EOS, which is linked to some of the biggest names in the business, including Miley Cyrus and Kim Kardashian, writes in a statement to Time that "this lawsuit is without merit" and adds: "The health and well-being of our customers is our top priority and millions of satisfied customers use our products every day, many of whom take the time to share their experiences with us." Comments on BuzzFeed are largely unsympathetic toward Cronin, questioning why someone with an allergic reaction thinks it's OK to sue because of it. (This woman won a disability payout for WiFi sensitivity.)
Nyhetsartikel: Läppbalsammakaren EOS sade i januari att en klasstalan som hävdar att dess produkt orsakar hud att spricka, blödning och blåsor har lösts. Enligt stämningen, arkiverad i Kalifornien, sa käranden Rachael Cronin sina läppar kändes som “sandpapper” flera timmar efter att ha använt produkten. När hon hade fått det att lugna huden, började läpparna spricka, flagna och blöda. Dagen därpå fick hon blåsor och utslag på och runt munnen. Hennes symptom varade i 10 dagar. Cronins advokat Mark Geragos skrev att de drabbade kunderna kunde bestå av tiotusentals om inte hundratusentals kunder, och han begärde skadestånd och bad företaget att ta itu med de potentiella hälsoproblemen. I slutet av januari meddelade EOS att stämningen hade lösts. Företaget hävdade att dess produkter var säkra och inte kommer att ändra läppbalsamets formel, men har gått med på att inkludera uppgifter om ingredienser och instruktioner för korrekt användning på förpackningen. Geragos sade i ett uttalande: ” Detta är ett bevis på att [EOS] är lyhörd för sina konsumenters oro. [EOS] har genom data visat att deras läppbalsam är allergiframkallande, och har tillhandahållit en mekanism för enskilda fall som ska lösas ... Vi kommer att ansöka till domstolarna för att avsluta detta fall.” . . . . . - 2 - 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 17 18 19 20 22 23 24 25 26 27 28 KLAGOMÅL 1. Käranden Rachael Cronin för med sig denna förmenta grupptalan, på uppdrag av henne själv och den förmenta klassen bestående av potentiellt hundratusentals lika belägna konsumenter, mot eos Products, LLC’’s (”EOS”). 2. EOS utvecklar, marknadsför, marknadsför, marknadsför, marknadsför, distribuerar och säljer – via detaljhandel och online – en av de mest grosserande läppbalsamprodukterna på marknaden t oday som kallas EO S Visible So ft Lip Balm. Läppbalsamerna kommer i en mängd olika färger och "smakämnen", med över-toppen och vilseledande namn som Barbados Heat-Wildber ry, Medicinerade Tangerin e, och Honeysuckle Honeydew, bara för att nämna några. 3. Läppbalsamerna kommer i attraktiva ljusa cirkulära baljor som sticker ut från de andra snedformade läppbalsamerna på marknaden. 4. “EOS” är som en akronym för “evolution av smidig.” Företaget har uppnått meteorisk tillväxt genom tryck och online marknadsföringskampanjer som länkar släta läppar och användningen av EOS läppbalsam med skönhet, hälsa, kändisskap och framgång. 5. EOS använder och betalar kändis “varumärkesambassadörer” såsom Kim Kardashian, Brittney Spears, Miley Cyrus, Hillary Duff, med flera, för att publicera bilder på Instagram och sociala medier, vilket skapar en viral marknadsföring frenesi runt produkten, riktad mot c onsumers. I fac t, EOS hemsida, evolutionofsmooth.com har en hel sida som heter “EOS BUZZ - CELEBRITY FANS” reklam hundratals kändis påskrifter och sponsrat innehåll på sociala medier med hashtaggar inklusive “#YUMMY” och “EOSobsESSED” tillsammans med inlägg som behandlar EOS läppbalsam som en reseföljeslagare, ett botemedel mot hälso- och hygienproblem, och en produkt som co numers kan inte li ve med ut. Den m essage EOS är tryin g att vilseleda konsumenterna om är klart: EOS läppbalsam är en daglig nödvändighet som kräver konstant användning oavsett det faktiska tillståndet på dina läppar för att förbättra din hälsa, kost och utseende. 6. De annonser och marknadsföring av EOS betonar att produkten <unk> Vad är en kortare version av ovanstående artikel?
News article: Lip balmsamkar EOS said in January that a class action claiming its product causes skin to crack, bleeding and blisters have been resolved. According to the lawsuit, archived in California, plaintiff Rachael Cronin said his lips felt like “sandpaper” several hours after using the product. After she had calmed her skin, her lips began to crack, peel, and bleed. The next day, she had blisters and rashes on and around her mouth. Her symptoms lasted 10 days. Cronin's lawyer Mark Geragos wrote that the affected customers could consist of tens of thousands if not hundreds of thousands of customers, and he claimed damages and asked the company to address the potential health problems. In late January, EOS announced that the lawsuit had been resolved. The company claimed that its products were safe and will not change the lip balm formula, but has agreed to include information on ingredients and instructions for proper use on the packaging. Geragos said in a statement: “This is proof that [EOS] is sensitive to the concerns of its consumers. [EOS] has demonstrated through data that their lip balm is allergenic, and has provided a mechanism for individual cases to be resolved ... We will apply to the courts to end this case.” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 - 1 2 3 4 4 5 6 7 8 9 10 11 12 13 14 15 17 18 19 20 22 24 25 26 27 28 COMPLAINT 1. Claimant Rachael Cronin brings this supposed class action, on behalf of herself and the supposed class of potentially hundreds of thousands of equally located consumers, against eos Products, LLC’s (“EOS”). 2. EOS develops, markets, markets, markets, distributes and sells – via retail and online – one of the most grossing lip balm products on the market to oday called EO S Visible So ft Lip Balm. The lip balms come in a variety of colors and "flavoury substances", with the top-top and misleading names such as Barbados Heat-Wildber ry, Medicated Tangerin e, and Honeysuckle Honeydew, just to name a few. 3. The lip balms come in attractive bright circular tubs that stand out from the other oblique lip balms on the market. 4. “EOS” is like an acronym for “evolution of smooth.” The company has achieved meteoric growth through print and online marketing campaigns that links smooth lips and the use of EOS lip balm with beauty, health, celebrity and success. 5. EOS uses and pays celebrity “brand ambassadors” such as Kim Kardashian, Brittney Spears, Miley Cyrus, Hillary Duff, and others, to publish images on Instagram and social media, creating a viral marketing frenzy around the product, aimed at c onsumers. In fac t, EOS website, evolutionofsmooth.com has a full page called “EOS BUZZ - CELEBRITY FANS” advertising hundreds of celebrity endorsements and sponsored content on social media with hashtags including “#YUMMY” and “EOSOBSESSED” along with posts that treat EOS lip balm as a travel companion, a cure for health and hygiene problems, and a product that coomers can’t li ve with out. The m essay EOS is tryin g to mislead consumers if is clear: EOS lip balm is a daily necessity that requires constant use regardless of the actual condition of your lips to improve your health, diet and appearance. 6. The ads and marketing of EOS emphasize that the product <unk> What is a shorter version of the above article?
– När Rachael Cronins läppar blev torra och grova började hon applicera ännu mer av sitt glutenfria EOS-läppbalsam "för att uppnå resultatet av att bli 'sensationellt smidig'" som förpackningen lovade, bara för att upptäcka att hennes läppar "började kraftigt spricka på kanterna, vilket orsakade flagning och blödningar från sprickorna." Utslagen och blåsbildningen blev så svåra att hon sökte läkarvård några dagar senare, enligt den klasstalan hon senare har ingivit mot varumärket, en akronym för "evolution av smidig". EOS förde den allestädes närvarande balmen till marknaden 2009 och gör anspråk på mer än 1,3 miljoner följare på Instagram, uppger BuzzFeed. Enligt dräkten, som kan läsas i sin helhet på Scribd, varade Cronins symptom i 10 dagar och orsakade henne "svår chock och panik". Cronin advokat Mark Geragos skriver att det kan finnas hundratusentals användare som påverkas på samma sätt, och han inte bara söker skadestånd utan också ber att företaget tar itu med hans klients bekymmer. EOS, som är kopplat till några av de största namnen i branschen, däribland Miley Cyrus och Kim Kardashian, skriver i ett uttalande till Time att "denna stämning är utan meriter" och tillägger: "Våra kunders hälsa och välbefinnande är vår högsta prioritet och miljontals nöjda kunder använder våra produkter varje dag, varav många tar sig tid att dela sina erfarenheter med oss." Kommentarer till BuzzFeed är i stort sett osympatiska mot Cronin, och ifrågasätter varför någon med en allergisk reaktion tycker att det är okej att stämma på grund av det. (Denna kvinna vann en handikapp utbetalning för WiFi känslighet.)
“When Rachael Cronin’s lips became dry and coarse, she began to apply even more of her gluten-free EOS lip balm “to achieve the result of being ‘sensationally smooth’” as the package promised, only to discover that her lips “began severe crack on the edges, causing flaking and bleeding from the cracks.” The rash and blistering became so difficult that she sought medical attention a few days later, according to the class action she has later filed against the brand, an acronym for "evolution of smooth". EOS brought the ubiquitous balm to the market in 2009 and claims more than 1.3 million followers on Instagram, states BuzzFeed. According to the suit, which can be read in its entirety on Scribd, Cronin's symptoms lasted 10 days and caused her "severe shock and panic". Cronin lawyer Mark Geragos writes that there may be hundreds of thousands of users affected in the same way, and he not only seeks damages but also asks the company to address his client's concerns. EOS, which is linked to some of the biggest names in the industry, including Miley Cyrus and Kim Kardashian, writes in a statement to Time that "this lawsuit is without merit" and adds: "The health and well-being of our customers is our top priority and millions of satisfied customers use our products every day, many of whom take the time to share their experiences with us." Comments on BuzzFeed are largely unsympathetic to Cronin, questioning why someone with an allergic reaction thinks it's okay to sue because of it. (This woman won a handicap payout for WiFi sensitivity.)