Write an article using the following points:

A Big Mac ad that debuted in January pasted the words 'will never be kale' over the signature burger's lettuce.
Now industry insiders say the company will turn heel in an effort to culture a healthier, fresher image.
Analysts predict the vegetable will likely appear in the form of salads or smoothies.
It was just over two months ago that McDonald's released an advertisement stating it 'will never be kale'. But it seems the fast food giant may be having a change of heart regarding the trendy super food, with a new report suggesting that McDonald's plans to introduce kale to its menu soon. Janney Capital Markets restaurant analysts wrote that 'one of our industry sources indicates that McDonald's U.S. plans to roll out kale as an ingredient in its restaurants at some point in the not-too-distant future.' Scroll down for video. McHipster? Despite running this ad just weeks ago, it's been reported that McDonald's will begin to offer kale on its menu in the near future. Janney analyst Mark Kalinowski told CNN the move could mean kale salads and even smoothies may be on the horizon and said the company's goal is to appear healthier or of a higher quality. 'McDonald's clearly aims to raise consumers' perception of the quality of its food. Adding kale to the menu in some way could help be a step in this direction,' he wrote. However, McDonald's stayed mum when questioned about the superfood, telling CNN, in part: 'we're always looking at new and different ingredients.' Either way, don't expect your future Big Macs to be piled with the curly greens. Six weeks ago, the fast food mega chain debuted a commercial in which the words 'WILL NEVER BE KALE' appeared in block letters over the signature burger's lettuce layer. The news comes after McDonald's on Monday vowed to remake itself as a 'modern, progressive burger company' after aggressive competition from Chipotle, Chick-fil-A and myriad 'better burger' chains bit into U.S. restaurant sales last month. February ended the run of former Chief Executive Don Thompson. His short tenure included 2014, when falling profit, revenue and traffic resulted in one of McDonald's worst years in decades. Steve Easterbrook, a McDonald's insider who led two UK-based restaurant chains before returning to the company in 2013, took the helm at the Golden Arches on March 1. Leafy: The trendy vegetable would likely be offered in the form of salads and smoothies, say analysts. Moving on up: Reports of the new McMenu item come just after the company's announced intention Monday to become a more 'modern, progressive burger company' The company that virtually invented fast food has struggled to find the right recipe to meet diners' growing appetite for healthier, fresher food. In his first big move as CEO, Easterbrook last week announced that McDonald's USA will switch to chicken raised with fewer antibiotics. The policy, which will affect McNuggets and other products sold in its roughly 14,000 U.S. stores, will put McDonald's more in step with Chipotle and Chick-fil-A. McDonald's shares were up 0.8 percent at $97.90 at midday. The stock is up about 10 percent since Easterbrook's promotion was announced in late January. Sales at U.S. restaurants open at least 13 months dropped a steeper-than-expected 4 percent in February, contributing to the 1.7 percent decline in global sales for the month. Analysts, on average, had expected a 0.7 percent fall for the United States and a 0.3 percent drop worldwide, according to research firm Consensus Metrix. February sales results from Europe were slightly better than expected, but the unit that includes Asia continued to struggle with the after-effects of a supply chain scandal last year. McDonald's has been trimming complicated menus to speed up service; giving restaurant operators more control over aspects including regional food choices; testing customized burgers and sandwiches to compete with Chipotle, Subway and other popular restaurants; and tweaking advertising to emphasize 'Lovin,' a play on the company's ubiquitous 'I'm lovin' it' tagline. Still, one pension fund adviser on Monday renewed its call for McDonald's to shake up its board. 'Today's disappointing numbers underscore the widespread reforms McDonald's requires ... and these changes must go beyond new management to include refreshing its stale and insular board,' said Dieter Waizenegger, executive director of the CtW Investment Group, which advises union pension funds that hold a small percentage of McDonald's shares.
Skriv en artikel med hjälp av följande punkter: En Big Mac-annons som debuterade i januari klistrade in orden "kommer aldrig att vara grönkål" över signaturburgarens sallad. Nu industrin insiders säger att företaget kommer att vända hälen i ett försök att odla en friskare, fräschare bild. Analytiker förutspår att grönsaken sannolikt kommer att dyka upp i form av sallader eller smoothies.
Write an article using the following points: A Big Mac ad that debuted in January pasted the words "will never be kale" over the signature burger's salad. Now the industry insiders say that the company will turn its heel in an attempt to grow a healthier, fresher picture. Analysts predict that the vegetable will likely appear in the form of salads or smoothies.
Det var för drygt två månader sedan som McDonald's släppte en annons där det stod att det aldrig kommer att bli grönkål. Men det verkar som om snabbmatsjätten har ändrat sig när det gäller den trendiga supermaten, med en ny rapport som antyder att McDonalds planer på att införa grönkål på sin meny snart. Janney Capital Markets restauranganalytiker skrev att "en av våra branschkällor indikerar att McDonald's USA planerar att rulla ut grönkål som ingrediens i sina restauranger någon gång i en inte alltför avlägsen framtid." Scrolla ner för video. McHipster? Trots att den här annonsen kördes för bara veckor sedan, har det rapporterats att McDonald's kommer att börja erbjuda grönkål på sin meny inom en snar framtid. Janney analytiker Mark Kalinowski berättade CNN flytten kan innebära grönkål sallader och även smoothies kan vara vid horisonten och sade att företagets mål är att verka friskare eller av högre kvalitet. ”McDonalds mål är tydligt att öka konsumenternas uppfattning om kvaliteten på sina livsmedel. Att lägga till grönkål i menyn på något sätt kan hjälpa till att vara ett steg i denna riktning, skrev han. Men McDonald's stannade mamma när hon frågades om supermaten, och berättade delvis för CNN: "Vi tittar alltid på nya och olika ingredienser." Hur som helst, förvänta dig inte att din framtid Big Macs ska vara full av lockiga greener. För sex veckor sedan debuterade snabbmatens megakedja i en reklamfilm där orden ”VILL ALDRIG VARA KALE” kom med blockbokstäver över signaturburgarens salladslager. Nyheterna kommer efter McDonald's på måndag svor att göra om sig som en "modern, progressiv hamburgare företag" efter aggressiv konkurrens från Chipotle, Chick-fil-A och myriad "bättre hamburgare" kedjor bit in i amerikanska restaurang försäljning förra månaden. Februari avslutade körningen av den tidigare verkställande direktören Don Thompson. Hans korta upplåtelsetid inkluderade 2014, då fallande vinst, intäkter och trafik resulterade i ett av McDonalds värsta år på årtionden. Steve Easterbrook, en McDonald's insider som ledde två UK-baserade restaurangkedjor innan han återvände till företaget 2013, tog rodret vid Golden Arches den 1 mars. Blad: Den trendiga grönsaken skulle sannolikt erbjudas i form av sallader och smoothies, säger analytiker. På väg upp: Rapporter om den nya McMenu-artikeln kommer strax efter företagets meddelade avsikt måndag att bli ett mer "modernt, progressivt hamburgerföretag" Företaget som praktiskt taget uppfann snabbmat har kämpat för att hitta rätt recept för att möta diners växande aptit på friskare, fräschare mat. I sitt första stora drag som VD meddelade Easterbrook förra veckan att McDonald's USA kommer att byta till kyckling som föds upp med färre antibiotika. Policyn, som kommer att påverka McNuggets och andra produkter som säljs i sina cirka 14 000 amerikanska butiker, kommer att sätta McDonald's mer i takt med Chipotle och Chick-fil-A. McDonalds aktier ökade med 0,8 procent vid 97,90 dollar mitt på dagen. Beståndet är uppe i cirka 10 procent sedan Easterbrooks befordran tillkännagavs i slutet av januari. Försäljningen på amerikanska restauranger öppna minst 13 månader sjönk en brantare-än-förväntat 4 procent i februari, vilket bidrar till 1,7 procent minskning av den globala försäljningen för månaden. Analytiker hade i genomsnitt förväntat sig en 0,7 procents nedgång för USA och en 0,3 procents nedgång över hela världen, enligt forskningsföretaget Consensus Metrix. Försäljningen i februari i Europa var något bättre än väntat, men den enhet som inkluderar Asien fortsatte att kämpa med efterverkningarna av en leverantörskedja skandal förra året. McDonald's har trimmat komplicerade menyer för att snabba upp servicen, ge restaurangoperatörerna mer kontroll över aspekter inklusive regionala matval, testa skräddarsydda hamburgare och smörgåsar för att konkurrera med Chipotle, Subway och andra populära restauranger, och justera reklam för att betona "Lovin," en pjäs på företagets allestädes närvarande "jag älskar" det" tagline. Men en pensionsfondsrådgivare på måndagen förnyade sitt krav på att McDonald's skulle skaka om sin styrelse. "Dagens nedslående siffror understryker de omfattande reformer McDonald's kräver ... och dessa förändringar måste gå utöver ny ledning för att inkludera uppfriskande sin gamla och önära styrelse," sade Dieter Waizenegger, verkställande direktör för CtW Investment Group, som ger råd fackliga pensionsfonder som innehar en liten andel av McDonalds aktier.
It was just over two months ago that McDonald's released an ad saying there's never going to be kale. But it seems that the fast food giant has changed his mind about the trendy superfood, with a new report suggesting that McDonald's plans to introduce kale to his menu soon. Janney Capital Markets restaurant analyst wrote that "one of our industry sources indicates that McDonald's USA plans to roll out kale as an ingredient in its restaurants sometime in the not too distant future." Scroll down for video. McHipster? Although this ad ran just weeks ago, it has been reported that McDonald's will start offering kale on its menu in the near future. Janney analyst Mark Kalinowski told CNN the move may involve kale salads and even smoothies may be on the horizon and said that the company's goal is to seem healthier or of higher quality. “McDonald’s goal is clearly to increase consumers’ perception of the quality of their food. Adding kale to the menu in some way can help to be a step in this direction, he wrote. But McDonald's stopped mom when asked about the superfood, and partly told CNN: "We always look at new and different ingredients." Anyway, don't expect your future Big Macs to be full of curly greens. Six weeks ago, the megachain of fast food made its debut in a commercial where the words “WON’T BE KALE” came with block letters over the signature burger’s salad warehouse. The news comes after McDonald's on Monday vowed to make over as a "modern, progressive hamburger company" after aggressive competition from Chipotle, Chick-fil-A and myriad "better burger" chains piece into U.S. restaurant sales last month. February ended the run of former Executive Director Don Thompson. His short tenure included 2014, when falling profits, revenues, and traffic resulted in one of McDonald's worst years in decades. Steve Easterbrook, a McDonald's insider who led two UK-based restaurant chains before returning to the company in 2013, took the helm at Golden Arches on 1 March. Leaves: The trendy vegetable would likely be offered in the form of salads and smoothies, analysts say. On the way up: Reports of the new McMenu article come shortly after the company announced intent Monday to become a more "modern, progressive hamburger company" The company that practically invented fast food has struggled to find the right recipe to meet diners' growing appetite for healthier, fresher food. In his first major move as CEO, Easterbrook announced last week that McDonald's USA will switch to chicken that is raised with fewer antibiotics. The policy, which will affect McNuggets and other products sold in its approximately 14,000 U.S. stores, will put McDonald's more in step with Chipotle and Chick-fil-A. McDonald's shares increased by 0.8 percent at $97.90 in the middle of the day. The stock is up to about 10 percent since Easterbrook's promotion was announced at the end of January. Sales in American restaurants open at least 13 months dropped a steeper-than-expected 4 percent in February, contributing to 1.7 percent decrease in global sales for the month. Analysts had expected on average a 0.7 percent decline for the United States and a 0.3 percent decline worldwide, according to research company Consensus Metrix. Sales in February in Europe were slightly better than expected, but the unit that includes Asia continued to struggle with the aftermath of a supply chain scandal last year. McDonald's has trimmed complicated menus to speed up service, give restaurant operators more control over aspects including regional food choices, test tailor-made hamburgers and sandwiches to compete with Chipotle, Subway and other popular restaurants, and adjust advertising to emphasize "Lovin," a play on the company's ubiquitous "I love it" tagline. But a pension fund advisor on Monday renewed his demand that McDonald's shake up his board. "Today's disappointing figures underscore the extensive reforms McDonald's is demanding ... and these changes must go beyond new management to include refreshing its old and islandary board," said Dieter Waizenegger, Chief Executive Officer of the CtW Investment Group, who advises union pension funds holding a small share of McDonald's shares.