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 Despite a steep increase in advertising prices and a lackluster economy, commercial spots for Super Bowl XLVI are all sold out, showing yet another sign of the increasing influence of sports TV on Madison Avenue. 
  
 Marketers are forking over about $3.5 million for a single 30-second spot, according to Comcast Corp.'s NBC Universal and media buyers—up from roughly $3 million last year, when the game aired on News Corp.'s Fox. (News Corp. owns The Wall Street Journal.) 
  
 Ad prices for the big game, the most expensive real estate on TV, have shot up 59% since 2001, when a spot sold ... ||||| Advertisement 
  
 Rolling Stone, which has a regular presence at music festivals like South by Southwest and Coachella, is now aligning itself with a much different kind of event: its first Super Bowl party. 
  
 The magazine’s Rock & Roll Tailgate party will take place at The Crane Bay, a renovated warehouse near Lucas Oil Stadium in Indianapolis. There will be as-yet-announced musical acts, celebrities, and other VIPs, and cocktails courtesy of Bacardi, the sponsor Rolling Stone lined up. 
  
 Matt Mastrangelo, Rolling Stone’s publisher, said that while this is the magazine’s first foray outside music events, it fits the brand. “I don’t think it’s very out of what we do normally,” he said. “If you look at the Super Bowl from the music standpoint, you can go as far back as Michael Jackson and Madonna and U2 and Springsteen. . . . If you look at the other events going on around Super Bowl, they all have music as part of that. Music’s an important part of pop culture and football and that whole experience.” 
  
 As a Super Bowl first-timer, Mastrangelo said, Rolling Stone wouldn’t be asking as much for tickets as some of the well-established parties, although he said the price hadn’t been determined. (Tickets to last year’s Maxim party were going for $2,500, while Playboy’s were being sold for $1,250.) Rolling Stone is hoping for as many as 6,000 attendees during the two-day event. |||||
What is a summary?
– Big money, big money, no whammies? When it comes to Super Bowl XLVI, the big money sure has poured in: The commercial slots are officially sold out, at a cost of about $3.5 million for 30 seconds. The no whammies part remains to be seen... The Wall Street Journal reports that, bad economy and all, the price took a big jump over last year's $3 million. And this year's figure represents a 59% increase since 2001, a year in which 30-second commercials ran about $2.2 million. Who can viewers expect to be wowed—or disappointed—by on Feb. 5? GM, Volkswagen, first-timer Dannon yogurt, Teleflora, M&M, Pepsi, and Coke, among others. Anheuser-Busch InBev will, of course, be in the house, with a sizable four and a half minutes of air time. No-brainer quote of the day: "The NFL continues to be the gold standard of all programming," NBC Sports' VP of sales and marketing told the Journal, which backed up the claim with some put-it-in-perspective stats: Super Bowl XLV reeled in 111 million viewers; the No. 1 prime-time program last year, American Idol, averaged about 23.9 million. (Click to read about Rolling Stone magazine's planned Super Bowl debut.)
Artikel: Dow Jones Omtryck: Denna kopia är endast för personligt, icke-kommersiellt bruk. För att beställa presentationsklara kopior för distribution till dina kollegor, kunder eller kunder, använd verktyget Order Reprints längst ner i någon artikel eller besök www.djreprints.com Trots en kraftig ökning av reklampriserna och en oseriös ekonomi, kommersiella platser för Super Bowl XLVI är alla slutsålda, visar ännu ett tecken på det ökande inflytande sport TV på Madison Avenue. Marknadsförare smeker över cirka $3,5 miljoner för en enda 30-sekunders plats, enligt Comcast Corp. s NBC Universal och media köpare-upp från ungefär $ 3 miljoner förra året, när spelet sändes på News Corp. s Fox. (News Corp. äger The Wall Street Journal.) Annonspriser för det stora spelet, den dyraste fastigheter på TV, har skjutit upp 59% sedan 2001, när en plats säljs ... <unk> <unk> Annons Rolling Stone, som har en regelbunden närvaro på musikfestivaler som South by Southwest och Coachella, är nu anpassa sig till en mycket annan typ av händelse: sin första Super Bowl fest. Tidningens Rock & Roll Tailgate-fest kommer att äga rum på The Crane Bay, ett renoverat lager nära Lucas Oil Stadium i Indianapolis. Det kommer att finnas musikaler, kändisar och andra VIP:s och cocktails tack vare Bacardi, sponsorn Rolling Stone. Matt Mastrangelo, Rolling Stones förlag, sade att även om detta är tidningens första foray utanför musikevenemang, passar det märket. — Jag tror inte att det är särskilt ur vad vi gör normalt, sade han. "Om du tittar på Super Bowl från musiksynpunkt, kan du gå så långt tillbaka som Michael Jackson och Madonna och U2 och Springsteen. . . . Om man tittar på de andra händelserna som pågår runt Super Bowl, så har de alla musik som en del av det. Musik är en viktig del av popkultur och fotboll och hela upplevelsen. "Som en Super Bowl första-timer, Mastrangelo sade, Rolling Stone skulle inte be lika mycket om biljetter som några av de väletablerade partierna, även om han sade priset inte hade fastställts. (Biljetter till förra årets Maxim-fest gick för $ 2.500, medan Playboys såldes för $1.250.) Rolling Stone hoppas på så många som 6 000 deltagare under tvådagarsevenemanget. Vad är en sammanfattning?
Article: Dow Jones Reprint: This copy is for personal, non-commercial use only. To order ready-to-present copies for distribution to your colleagues, customers or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com Despite a sharp increase in advertising prices and a rogue economy, commercial sites for Super Bowl XLVI are all sold out, showing yet another sign of the increasing influence of sports TV on Madison Avenue. Marketers caress over about $3.5 million for a single 30-second spot, according to Comcast Corp.'s NBC Universal and media buyers-up from roughly $3 million last year, when the game aired on News Corp.'s Fox. (News Corp. owns The Wall Street Journal.) Advertising prizes for the big game, the most expensive real estate on TV, have postponed 59% since 2001, when a place is sold ... <unk> <unk> Advertisement Rolling Stone, which has a regular presence at music festivals such as South by Southwest and Coachella, is now adapting to a very different type of event: its first Super Bowl party. The newspaper's Rock & Roll Tailgate party will take place at The Crane Bay, a renovated warehouse near Lucas Oil Stadium in Indianapolis. There will be musicals, celebrities and other VIPs and cocktails thanks to Bacardi, sponsor Rolling Stone. Matt Mastrangelo, Rolling Stone's publisher, said that although this is the magazine's first foray outside music events, that mark fits. “I don’t think it’s very out of what we do normally,” he said. "If you look at the Super Bowl from a music point of view, you can go as far back as Michael Jackson and Madonna and U2 and Springsteen. . . . . . . . . . If you look at the other events going on around the Super Bowl, they all have music as part of it. Music is an important part of pop culture and football and the whole experience. "As a Super Bowl first-timer, Mastrangelo said, Rolling Stone would not ask as much for tickets as some of the well-established parties, although he said the price had not been fixed. (Tickets to last year's Maxim party went for $2,500, while the Playboys were sold for $1,250.) Rolling Stone hopes for as many as 6,000 attendees during the two-day event. What is a summary?
- Stora pengar, stora pengar, inga whammies? När det gäller Super Bowl XLVI, de stora pengarna har säkert hällt i: De kommersiella slots är officiellt slutsålda, till en kostnad av cirka $3,5 miljoner i 30 sekunder. Det finns inget kvar att se. Wall Street Journal rapporterar att, dålig ekonomi och allt, priset tog ett stort hopp över förra årets $ 3 miljoner. Och detta års siffra utgör en 59-procentig ökning sedan 2001, ett år då 30-sekundersreklamen löpte omkring 2,2 miljoner dollar. Vem kan tittarna förvänta sig att bli wowade – eller besvikna – senast den 5 februari? GM, Volkswagen, förstagångsskrivaren Dannon yoghurt, Teleflora, M&M, Pepsi, och Coke, bl.a. Anheuser-Busch InBev kommer naturligtvis att vara i huset, med en ansenlig fyra och en halv minuts sändningstid. No-brainer citat för dagen: "NFL fortsätter att vara guldstandarden för all programmering," NBC Sports VP för försäljning och marknadsföring berättade Journal, som backade upp påståendet med några put-it-in-perspective statistik: Super Bowl XLV rullade in 111 miljoner tittare; No. 1 prime-time program förra året, American Idol, i genomsnitt ca 23,9 miljoner. (Klicka för att läsa om Rolling Stone magazines planerade Super Bowl-debut.)
Big money, big money, no whammies? As for Super Bowl XLVI, the big money has certainly poured in: The commercial slots are officially sold out, at a cost of about $3.5 million in 30 seconds. There's nothing left to see. The Wall Street Journal reports that, poor finances and all, the prize took a big jump over last year's $3 million. And this year's figure represents a 59% increase since 2001, a year when 30-second advertising ran about $2.2 million. Who can viewers expect to be wowed – or disappointed – by February 5? GM, Volkswagen, first time printer Dannon yogurt, Teleflora, M&M, Pepsi, and Coke, among others. Anheuser-Busch InBev will of course be in the house, with a considerable four-and-a-half minute broadcast time. No-brainer quotes for the day: "NFL continues to be the gold standard for all programming," NBC Sports VP for sales and marketing told Journal, who backed up the claim with some put-it-in-perspective statistics: Super Bowl XLV rolled in 111 million viewers; No. 1 prime-time program last year, American Idol, averaged about 23.9 million. (Click to read about Rolling Stone magazine's planned Super Bowl debut.)