Read this: Selfridges was established in 1909 by American-born Harry Gordon Selfridge on Oxford Street. The company's innovative marketing promoted the radical notion of shopping for pleasure rather than necessity and its techniques were adopted by modern department stores the world over. The store was extensively promoted through paid advertising. The shop floors were structured so that goods could be made more accessible to customers. There were elegant restaurants with modest prices, a library, reading and writing rooms, special reception rooms for French, German, American and "Colonial" customers, a First Aid Room, and a Silence Room, with soft lights, deep chairs, and double-glazing, all intended to keep customers in the store as long as possible. Staff members were taught to be on hand to assist customers, but not too aggressively, and to sell the merchandise. Selfridge attracted shoppers with educational and scientific exhibits; – in 1909, Louis Blériot's monoplane was exhibited at Selfridges (Blériot was the first to fly over the English Channel), and the first public demonstration of television by John Logie Baird took place in the department store in 1925.

How was the store most often presented to the public? 
What is the answer? (If it cannot be answered, return "unanswerable")
paid advertising
Läs detta: Selfridges etablerades 1909 av den amerikanskfödde Harry Gordon Selfridge på Oxford Street. Företagets innovativa marknadsföring främjade den radikala föreställningen om shopping för nöjes skull snarare än nödvändighet och dess tekniker anammades av moderna varuhus världen över. Butiken befordrades flitigt genom betald reklam. Butiksgolven var strukturerade så att varor kunde göras mer tillgängliga för kunderna. Det fanns eleganta restauranger med blygsamma priser, ett bibliotek, läs- och skrivrum, särskilda mottagningsrum för franska, tyska, amerikanska och "Colonial" kunder, en första hjälpen-rum, och en Tystnadsrum, med mjukt ljus, djupa stolar, och dubbelglasning, alla avsedda att hålla kunder i butiken så länge som möjligt. Personalen fick lära sig att finnas till hands för att bistå kunderna, men inte alltför aggressivt, och för att sälja varorna. Selfridge lockade till sig shoppare med pedagogiska och vetenskapliga utställningar; – 1909 ställdes Louis Blériots monoplan ut på Selfridges (Blériot var först med att flyga över Engelska kanalen), och den första offentliga televisionsdemonstrationen av John Logie Baird ägde rum i varuhuset 1925. Hur presenterades butiken oftast för allmänheten? Vad är svaret? (Om det inte kan besvaras, återgälda "osvarbart")
Read this: Selfridges was established in 1909 by American-born Harry Gordon Selfridge on Oxford Street. The company's innovative marketing promoted the radical notion of shopping for pleasure rather than necessity and its techniques were embraced by modern department stores worldwide. The store was widely promoted through paid advertising. The store floors were structured so that goods could be made more accessible to customers. There were elegant restaurants with modest prices, a library, reading and writing rooms, special reception rooms for French, German, American and "Colonial" customers, a first aid room, and a Silence room, with soft light, deep chairs, and double glazing, all designed to keep customers in the store for as long as possible. The staff were taught to be on hand to assist customers, but not too aggressively, and to sell the goods. Selfridge attracted shoppers with educational and scientific exhibitions; – 1909 Louis Blériot's monoplane was exhibited on Selfridges (Blériot was the first to fly across the English Channel), and the first public television demonstration of John Logie Baird took place in the department store in 1925. How was the store usually presented to the public? What's the answer? (If it cannot be answered, repay "unresponsible")
betald reklam
paid advertising