Here is a news article: Photo 
  
 Google has announced it is buying Nest Labs, maker of smart thermostats and smoke alarms, for $3.2 billion in cash. At times like this, it’s normal to ask what is in it for each side. 
  
 This time, that is a particularly interesting question for what it says about our world. 
  
 Rather than the usual start-up founders, made suddenly rich after an acquisition, Nest’s Tony Fadell and Matt Rogers are both Apple veterans who had made decent fortunes before they started Nest. This isn’t just about the money, though in various funding rounds Nest has probably raised less than one-tenth of what Google is now paying (including funding from Google’s investment arm). 
  
 What Nest is getting is a like-minded corporate parent with muscle. Its business is based on algorithms, which Google knows how to write. Also, Nest’s competitors are very large multinational companies. Even a start-up as clever as Nest might not have been able to outlast those giants, but Google can. Unlike other start-ups, like Snapchat, which turned down its own multibillion-dollar acquisition offer from Facebook, Nest very likely needs that corporate girth to grow. 
  
 Rather than thermostats, Nest’s key technologies were described by Mr. Fadell in an interview last November as “communications, algorithms, sensors and user experience, running over a network to the cloud.” 
  
 That is, Nest is interested in how people behave inside their houses; the thermostat was just the first step to understanding that. Its sensors gave information about interactions; after that, algorithms on everything from user preferences to battery power were deployed to give people a sense of control they had not had before. As Mr. Fadell put it at the time, “we’re focused on experience.” 
  
 By the way, Nest did all of it on Amazon Web Services. It will be interesting to see how quickly Google can put all this on Compute Engine, its public cloud. Nest, along with Snapchat, which already runs on Google, would be among its marquee customers. 
  
 Google, for its part, gets engineers who understand lots of things it can use in businesses like phones and self-driving cars. As more devices become connected to the Internet, Google is increasingly interested in those devices, much the way Google built the Chrome browser when the Internet was mostly limited to desktop computers. 
  
 In whatever form, understanding the connected device, and how people work with it, is a big part of understanding overall behavior, and that is Google’s driving ambition. 
  
 Google also has about $56.5 billion in cash, so Nest isn’t that much of a drain. Pile it up too much, in fact, and the shareholders may start asking for it back. Better to spend on perhaps the most valuable asset of our time: a better understanding of human behavior, in all its forms. 
  
 Photo 
  
 There are enough Apple veterans making a difference elsewhere in the Valley for them to be seen as something of a diaspora. They include Dave Morin at Path, Reid Hoffman at PayPal and LinkedIn, Evan Doll at Flipboard and Tom Conrad at Pandora, among others. 
  
 Mr. Fadell is also an old Apple colleague of Andy Rubin, who built Google’s Android operating system and is now working on robots for Google. It will be interesting to see if there is anything the two can do to pool their businesses. The two were also at General Magic, an old so-called pen computing company that is turning out to be more influential in its afterlife than it was when it was around. ||||| Google is getting its house in order. 
  
 Today, the web giant announced that it’s spending $3.2 billion to acquire Nest, a successful home hardware tech startup founded by Tony Fadell, one of the fathers of the Apple iPod. 
  
 Today, Nest makes internet-connected thermostats and fire detectors, but the plan is to extend its reach even further into the home. In a Google blog post, Fadell said that, with Google’s support, “Nest will be even better placed to build simple, thoughtful devices that make life easier at home, and that have a positive impact on the world.” 
  
 The announcement sparked much discussion across the web, as many joked about Google+ integration with Nest’s products and Google Ads showing up when you turn off your smoke alarm. But according to a statement Fadell delivered to TechCrunch, Nest will only use customer information for “providing and improving Nest’s products and services,” indicating it will not be used for Google’s larger advertising schemes. 
  
 That said, Google could certainly use Nest data to hone its online ads and other web services, changing its behavior according to when you’re at home and even where you happen to be in your home. The company’s Google Now service is already privy to such information. 
  
 Earlier this month, Nest raised more than $150 million in funding after being valued at $2 billion. The startup made a name for itself with the Nest thermostat, which you can control over the net. The device learns from your behavioral patterns, adjusting itself in an effort to keep you comfortable and save money on your utility bills. Then, in October, Nest introduced a smoke detector that uses verbal and light cues to tell you when it’s low on batteries or when carbon monoxide levels are dangerously high. 
  
 The acquisition is yet another way Google is moving into the hardware game. In mid-2012, it acquired Motorola Mobility, through which it sells smartphones and other devices. It offers the Chromebook Pixel, a machine that run its own Chrome OS operating systems. And it sells the much-praised (and super cheap) Chromecast dongle for new-age TV viewing. 
  
 The company isn’t always successful with its hardware ambitions — witness the Nexus Q — but it will keep moving forward. In very big ways. |||||
A summary of this is?
– The Google empire is extending its reach into the heart of people's homes with its acquisition of Nest, a maker of Internet-connected fire alarms and thermostats. Google, which coughed up $3.2 billion in cash for the start-up, says Nest will continue to operate independently, though co-founder Matt Rogers will move to Google, the Verge reports. Google had already invested tens of millions in the firm, whose products include a smart thermostat that adjusts itself after monitoring your behavioral patterns. The acquisition sparked plenty of jokes about Google Ads on smoke alarms, Wired notes, but Nest promises that customer information will only be used to improve services. The buy looks like a good deal for both sides, adds the New York Times: Nest's founders—Apple veterans who were already rich—gain the corporate muscle needed to expand their business, and Google gains plenty of engineers with hardware expertise, along with a way to learn more about human interaction with connected devices.
Här är en nyhetsartikel: Foto Google har meddelat att det köper Nest Labs, tillverkare av smarta termostater och brandlarm, för $ 3,2 miljarder i kontanter. Vid sådana här tillfällen är det normalt att fråga vad som finns i den för varje sida. Den här gången är det en särskilt intressant fråga för vad den säger om vår värld. Hellre än de vanliga startup-grundarna, gjorda plötsligt rika efter ett förvärv, är Nests Tony Fadell och Matt Rogers båda Apple veteraner som hade gjort anständiga förmögenheter innan de startade Nest. Detta handlar inte bara om pengar, men i olika finansieringsrundor Nest har förmodligen samlat mindre än en tiondel av vad Google nu betalar (inklusive finansiering från Googles investeringsarm). Vad Nest får är en likasinnad företagsförälder med muskler. Dess verksamhet är baserad på algoritmer, som Google kan skriva. Dessutom är Nests konkurrenter mycket stora multinationella företag. Även en uppstart så smart som Nest kanske inte har kunnat överleva dessa jättar, men Google kan. Till skillnad från andra nystartade företag, som Snapchat, som tackade nej till sitt eget erbjudande om mångmiljarder dollar från Facebook, behöver Nest mycket sannolikt att företagets omkrets för att växa. Hellre än termostater, Nest nyckeltekniker beskrevs av Mr. Fadell i en intervju i november förra året som “kommunikationer, algoritmer, sensorer och användarupplevelse, kör över ett nätverk till molnet.” Det vill säga, Nest är intresserad av hur människor beter sig i sina hus; termostaten var bara det första steget till att förstå det. Dess sensorer gav information om interaktioner; efter det, algoritmer på allt från användarpreferenser till batterikraft var utplacerade för att ge människor en känsla av kontroll de inte hade haft tidigare. Som Mr Fadell uttryckte det på den tiden, "vi är fokuserade på erfarenhet." Förresten, Nest gjorde allt på Amazon Web Services. Det kommer att bli intressant att se hur snabbt Google kan sätta allt detta på Compute Engine, dess publika moln. Nest, tillsammans med Snapchat, som redan körs på Google, skulle vara bland sina marketkunder. Google å sin sida får ingenjörer som förstår massor av saker som det kan använda i företag som telefoner och självkörande bilar. När fler enheter blir uppkopplade till Internet blir Google alltmer intresserad av dessa enheter, mycket på det sätt som Google byggde webbläsaren Chrome när Internet mestadels var begränsat till stationära datorer. I vilken form som helst, att förstå den anslutna enheten, och hur människor arbetar med den, är en stor del av att förstå övergripande beteende, och det är Googles drivkraft ambition. Google har också cirka $ 56,5 miljarder i kontanter, så Nest är inte så mycket av en avlopp. Luta upp den för mycket, och aktieägarna kan börja be om tillbaka den. Bättre att spendera på den kanske mest värdefulla tillgången i vår tid: en bättre förståelse av mänskligt beteende, i alla dess former. Foto Det finns tillräckligt med Apple veteraner gör en skillnad på andra håll i dalen för att de ska ses som något av en diaspora. De inkluderar Dave Morin på Path, Reid Hoffman på PayPal och LinkedIn, Evan Doll på Flipboard och Tom Conrad på Pandora, bl.a. Mr Fadell är också en gammal Apple kollega till Andy Rubin, som byggde Googles Android-operativsystem och arbetar nu på robotar för Google. Det kommer att bli intressant att se om det finns något de två kan göra för att slå samman sina företag. De två var också på General Magic, ett gammalt så kallat penndatorföretag som visar sig vara mer inflytelserikt i sitt efterliv än det var när det fanns. Google får ordning på sitt hus. Idag meddelade webbjätten att det är att spendera $ 3,2 miljarder för att förvärva Nest, en framgångsrik hemma hårdvaruteknik start grundades av Tony Fadell, en av fäderna till Apple iPod. Idag gör Nest internetanslutna termostater och branddetektorer, men planen är att utöka sin räckvidd ännu längre in i hemmet. I ett Google blogginlägg, Fadell sade att, med Googles stöd, “Nest kommer att vara ännu bättre placerade att bygga enkla, tankeväckande enheter som gör livet lättare hemma, och som har en positiv inverkan på världen.” Tillkännagivandet väckte mycket diskussion över webben, som många skämtade om Google+ integration med Nest produkter och Google Ads dyker upp när du stänger av ditt röklarm. Men enligt ett uttalande Fadell levereras till TechCrunch, Nest kommer bara att använda kundinformation för att “tillhandahålla och förbättra Nest’s produkter och tjänster,” indikerar att det inte kommer att användas för Googles större reklamprogram. Med detta sagt, Google kan säkert använda Nest data för att finslipa sina online-annonser och andra webbtjänster, ändra sitt beteende enligt när du är hemma och även där du råkar vara i ditt hem. Företagets Google Now-tjänst är redan tillgänglig för sådan information. Tidigare denna månad, Nest inbringade mer än $ 150 miljoner i finansiering efter att ha värderats till $ 2 miljarder. Starten gjorde sig ett namn med Nest termostat, som du kan styra över nätet. Enheten lär sig från ditt beteende mönster, justera sig i ett försök att hålla dig bekväm och spara pengar på dina elräkningar. I oktober introducerade sedan Nest en rökdetektor som använder verbala och lätta signaler för att tala om för dig när det är lågt på batterier eller när kolmonoxidhalten är farligt hög. Förvärvet är ännu ett sätt som Google flyttar in i hårdvaruspelet. I mitten av 2012 förvärvade den Motorola Mobility, genom vilken den säljer smartphones och andra enheter. Det erbjuder Chromebook Pixel, en maskin som kör sina egna Chrome OS operativsystem. Och den säljer den mycket prisade (och superbilliga) Chromecast dongle för TV-tittande i ny ålder. Företaget är inte alltid framgångsrik med sina hårdvaruambitioner — bevittna Nexus Q — men det kommer att fortsätta att gå framåt. På väldigt stora sätt. En sammanfattning av detta är?
Here is a news article: Photo Google has announced that it is purchasing Nest Labs, manufacturer of smart thermostats and fire alarms, for $3.2 billion in cash. At times like this, it is normal to ask what is in it for each page. This time it is a particularly interesting question for what it says about our world. Rather than the usual startup founders, made suddenly rich after an acquisition, Nest's Tony Fadell and Matt Rogers are both Apple veterans who had made decent fortunes before starting Nest. This is not just about money, but in various funding rounds Nest has probably collected less than a tenth of what Google is now paying (including funding from Google's investment arm). What Nest gets is a like-minded corporate parent with muscles. Its operations are based on algorithms, which Google can write. In addition, Nest’s competitors are very large multinational companies. Even a boot as smart as Nest may not have been able to survive these giants, but Google can. Unlike other start-ups, such as Snapchat, who turned down his own offer of multibillion dollars from Facebook, Nest very likely needs the company's perimeter to grow. Rather than thermostats, Nest key techniques were described by Mr. Fadell in a November interview last year as “communications, algorithms, sensors and user experience, running over a network to the cloud.” That is, Nest is interested in how people behave in their houses; the thermostat was just the first step in understanding it. Its sensors provided information about interactions; after that, algorithms on everything from user preferences to battery power were deployed to give people a sense of control they had not had before. As Mr Fadell put it at the time, "we're focused on experience." By the way, Nest did everything on Amazon Web Services. It will be interesting to see how quickly Google can put all this on Compute Engine, its public cloud. Nest, along with Snapchat, who is already running on Google, would be among his market customers. Google, for its part, gets engineers who understand lots of things that it can use in companies such as phones and self-driving cars. As more devices become connected to the Internet, Google becomes increasingly interested in these devices, much in the way that Google built the Chrome browser when the Internet was mostly limited to desktop computers. In any form, understanding the connected device, and how people work with it, is a major part of understanding overall behavior, and that is Google's driving force ambition. Google also has about $56.5 billion in cash, so Nest is not so much of a drain. Tilt it up too much, and the shareholders can start asking for it back. Better to spend on perhaps the most valuable asset of our time: a better understanding of human behavior, in all its forms. Photo There are enough Apple veterans making a difference elsewhere in the valley to allow them to be seen as something of a diaspora. They include Dave Morin on Path, Reid Hoffman on PayPal and LinkedIn, Evan Doll on Flipboard and Tom Conrad on Pandora, among others. Mr Fadell is also an old Apple colleague of Andy Rubin, who built Google's Android operating system and is now working on robots for Google. It will be interesting to see if there is anything the two can do to merge their businesses. The two were also at General Magic, an old so-called pen computer company that turns out to be more influential in its afterlife than it was when there was. Google is getting his house in order. Today, the web giant announced that it is spending $3.2 billion to acquire Nest, a successful home hardware technology startup founded by Tony Fadell, one of the fathers of Apple iPod. Today, Nest makes internet-connected thermostats and fire detectors, but the plan is to expand its range even further into the home. In a Google blog post, Fadell said that, with Google’s support, “Nest will be even better placed to build simple, thought-provoking devices that make life easier at home, and that have a positive impact on the world.” The announcement sparked much discussion over the web, as many joked about Google+ integration with Nest products and Google Ads pops up when you turn off your smoke alarm. However, according to a statement Fadell delivered to TechCrunch, Nest will only use customer information to “provide and improve Nest’s products and services,” indicating that it will not be used for Google’s major advertising software. That being said, Google can safely use Nest data to hone its online ads and other web services, change its behavior according to when you are at home and even where you happen to be in your home. The company's Google Now service is already available for such information. Earlier this month, Nest raised more than $150 million in funding after being valued at $2 billion. The start made a name for itself with Nest thermostat, which you can control over the net. The device learns from your behavioral pattern, adjusts itself in an effort to keep you comfortable and save money on your electricity bills. In October, Nest then introduced a smoke detector that uses verbal and light signals to tell you when it is low on batteries or when carbon monoxide levels are dangerously high. The acquisition is yet another way Google moves into the hardware game. In mid-2012, it acquired Motorola Mobility, through which it sells smartphones and other devices. It offers Chromebook Pixel, a machine that runs its own Chrome OS operating systems. And it sells the highly prized (and super cheap) Chromecast dongle for television viewing in a new age. The company is not always successful with its hardware ambitions — witnessing Nexus Q — but it will continue to progress. In very large ways. A summary of this is?
– Googles imperium sträcker ut sin räckvidd till hjärtat av människors hem med sitt förvärv av Nest, en tillverkare av Internetanslutna brandlarm och termostater. Google, som hostade upp $ 3,2 miljarder i kontanter för startup, säger Nest kommer att fortsätta att fungera självständigt, även om medgrundaren Matt Rogers kommer att flytta till Google, Verge rapporterar. Google hade redan investerat tiotals miljoner i företaget, vars produkter inkluderar en smart termostat som justerar sig efter att ha övervakat dina beteendemönster. Förvärvet väckte massor av skämt om Google Ads på brandlarm, Wired anteckningar, men Nest lovar att kundinformation bara kommer att användas för att förbättra tjänster. Köpet ser ut som en bra affär för båda sidor, tillägger New York Times: Nests grundare-Apple veteraner som redan var rika-få de företags muskler som behövs för att utöka sin verksamhet, och Google får massor av ingenjörer med hårdvaruexpertis, tillsammans med ett sätt att lära sig mer om mänsklig interaktion med anslutna enheter.
– Google’s empire extends its reach to the heart of people’s homes with its acquisition of Nest, a manufacturer of Internet-connected fire alarms and thermostats. Google, who hosted $3.2 billion in cash for startup, says Nest will continue to operate independently, although co-founder Matt Rogers will move to Google, Verge reports. Google had already invested tens of millions in the company, whose products include a smart thermostat that adjusts after monitoring your behavioral patterns. The acquisition sparked lots of jokes about Google Ads on fire alarms, Wired notes, but Nest promises that customer information will only be used to improve services. The purchase looks like a good deal for both sides," adds the New York Times: Nest's founder-Apple veterans who were already rich-get the corporate muscles needed to expand their business, and Google gets lots of engineers with hardware expertise, along with a way to learn more about human interaction with connected devices.