user
Given a cartoon image and a caption. Caption: How much did you spend at Macy's this year? Question: Generating an explanation of why this image/caption combination is funny. Answer: 
assistant
A reference to the Macy's Thanksgiving Day Parade, an annual event in New York City with large balloons. Here, the balloon in the parade looks like the man at the table: the joke is that Macy's constructed a balloon in honor of the man, presumably because he was a very good customer who spent a lot of money at the store.