Major retailers including TargetTGT.N, Macy's M.N and Best Buy BBY.N have signaled a return to pre-pandemic shopping patterns during traditional single-day shopping events. Sales, not adjusted for inflation, rose 5.8% from a year ago, per data from Adobe Analytics, which measures e-commerce performance by analyzing purchases at 85% of the top 100 internet retailers in the United States. While retailers started promotions and discount offers as early as October to induce more sales, turns out inflation-weary shoppers had largely put off their holiday shopping until the Black Friday weekend and Cyber Monday in hopes of finding the best deals.