Aflac Incorporated AFL shares have jumped 28% in the past year, outpacing the 22.7% rise of the industry it belongs to, thanks to its strong value-creating abilities and the growing demand for its products. As the high inflation environment makes out-of-pocket expenses more costly, people are depending more on products provided by companies like Aflac. Based in Columbus, GA, Aflac is one of the leading health and life insurance providers in the United States.