Last month, Coca-Cola (NYSE: KO) signed on as a partner with Chef'd too, giving customers a choice of Coke, Dasani, or Gold Peak tea as beverage choices. That's the route Blue Apron rival Chef'd has taken, raising $35 million by turning to Smithfield Foods, Campbell Soup (NYSE: CPB) , and online grocer Fresh Direct. It's benefiting from food price deflation at the grocery store that has more consumers choosing to cook at home than eat out, but also from our hectic lives that make the planning, purchasing, and preparing of dinner a great big hassle.