Indeed, Amazon is the leading player in this industry, and coupled with its fast-growing cloud segment, AMZN stock will likely deliver robust gains in a dis-inflationary environment. AMZN Amazon $94.74 GOOG Alphabet $95.28 SWK Stanley Black & Decker $78.76 Amazon (AMZN) Source: Benny Marty / Shutterstock.com Cooling inflation is solid news for Amazon’s (NASDAQ:AMZN) e-commerce business. The company’s CFO perfectly summarizes why inflation hits Amazon hard: “In our worldwide stores business, with the ongoing economic uncertainty, coupled with the continuation of inflationary pressures, customers remain cautious about their spending behavior.