The leading e-commerce software vendor Trevor Jennewine (Shopify): Soaring inflation has put many retailers in a tough spot, simultaneously creating a headwind to consumer spending while providing a tailwind that boosts operating expenses. In this vein, the ETF does an excellent job of making sure initial-position sizing is under control while leaving room for investors to then add larger stakes in their favorite companies through individual stocks. The Motley Fool has positions in and recommends Alphabet, Amazon.com, Apple, Beam Therapeutics, Meta Platforms, Microsoft, Netflix, Nio, Roku, Shopify, and Vanguard Index Funds-Vanguard Growth ETF.