SBUX PE Ratio data by YCharts Given Starbucks' brand recognition, elite market positioning, and nice financial rebound in 2021 from the pandemic, it's reasonable to argue that the stock is trading at a discount today. Starbucks (NASDAQ: SBUX) stock has lost some of its aroma recently. One of the world's premier coffee brands continues to face several challenges related to high inflation, staffing shortages, weak forward guidance, and more recently, unionization activities among employees at several store locations.