P&G competes with other leading players in personal care such as Unilever ( UL ), Kimberly-Clark ( KMB ) and Colgate-Palmolive ( CL ), and markets will watch these consumer goods bellwethers for signs on spending trends and inflationary concerns. Strategy Could Pay Off P&G is essentially targeting high volumes to compensate for low margins and reduced average prices of its products. P&G Focused on Market Share Growth P&G embarked on its ambitious goal to acquire a billion additional consumers by 2014/15, which naturally drew its focus to the two most populous nations in the world China and India.