For example, its GPUs provide vital computing power to cloud computing players such as Microsoft's Azure, Alphabet's Google Cloud, and Amazon's AWS. The U.S. equity market entered a turbulent zone in September, with volatility driven by worries about inflation and the impact that sharply rising COVID-19 cases could have on the economy. The launch of Nvidia's GeForce RTX 30 Series cards, which are based on its new Ampere GPU microarchitecture, has triggered a massive upgrade cycle in the PC gaming world.