Coca-Cola With brands that include its flagship Coca-Cola, Sprite, Minute Maid, Powerade, Dasani, Topo-Chico, and more, you can count on one hand the number of companies that have global brand recognition even remotely close to that of Coca-Cola (NYSE: KO). A company's gross profit margin determines its pricing power, and that's good news for 3M considering their increased costs in raw materials due to inflation. Procter & Gamble Defensive stocks are companies with consistent and stable earnings, healthy balance sheets, and products that sell regardless of the broader economic conditions.