The players in the Financial Transaction Services industry have performed decently so far this year driven by improvement in U.S. economy, low unemployment, reduced inflation, and healthy consumer confidence that resulted in increased business volumes. Ease of carrying, safety against theft, payment flexibility, attractive rewards and a number of other features of plastic cards continue to boost transaction volume growth. Moreover, the companies have been suffering from a persistent rise in operating costs led by higher marketing expenses by players in order to attract more customers amid stiff rivalry.