A rising inflation and a recovery of the economy toward pre-pandemic levels are the signals investors have picked up to justify their investments in consumer discretionary stocks. Despite being hit by the pandemic in 2020, the company has invested significantly into its Disney+ subscription service, with dedicated content hubs for Disney, Pixar, Marvel, Star Wars, and National Geographic. With the pandemic seemingly coming to a close, investors are also banking on DIS stock hoping for a bump in its parks and hospitality related revenues.