Wayfair established an early mover's advantage with this unique approach, but it still faces intense competition from Amazon, Walmart, and other mass retailers that have since adopted similar strategies for selling furniture online. Wayfair started to bleed red ink again as inflation and supply chain disruptions caused its freight costs to soar. Over the longer term, analysts expect Wayfair's revenue to shrink, posting a CAGR of -0.7% between 2021 and 2024 to $13.4 billion as its bottom line stays underwater.