And, indeed, given the current round of inflation, leading to higher prices for both labor and things like electricity, AMC will need to generate substantially more revenue than it did prior to Covid to reach similar levels of profitability. The AMC community has long talked about keeping the company in business so that future generations can enjoy the in-person movie-going experience. The most vocal members of the AMC chat groups and online communities say the stock is worth hundreds if not thousands of dollars per share.