What happened Shares of American Eagle Outfitters (NYSE: AEO) were sliding yet again today after an analyst downgraded the company's stock and cut her price target for its shares. But today's drop comes as Morgan Stanley analyst Kimberly Greenberger downgraded the stock to underweight, from her previous rating of equal weight. Rising material costs, a difficult labor market, supply chain issues, and sky-high inflation have all contributed to investors growing increasingly wary of the retail industry right now.