What happened Peloton Interactive (NASDAQ: PTON), a stock that was performing poorly even before the overall market turned sharply downward, has fared just as badly this week. Macroeconomic fears were largely behind this, as many investors worry that inflation will cause consumers to pull back sharply on nonessential items. These were reduced on the basis of survey results and industry data indicating that consumer demand will soften, hurting Peloton's crucial subscriber growth.