Bridgewater was founded by Ray Dalio, who in making his investment decisions focuses on macroeconomic factors such as inflation, currency exchange rates, and GDP growth. That makes Monster a pure play focused solely on energy drinks, while Coke gains new brands for its powerful marketing team to sell. Challenges Warren Buffett is comfortable owning a big chunk of Coca-Cola because he has little doubt that years from now, the company will still be selling billions of servings of beverages around the globe.