Many investors felt that richly valued growth stocks like Roku were overdue for a price correction in early 2022, due to galloping inflation metrics and lower consumer confidence in the economy. At a time when many consumer-facing businesses are raising prices in order to protect their profits from rising operating expenses, Roku prefers to take the brunt of those higher costs instead. Roku is also widening its horizons with original content production, an on-screen shopping service in partnership with Walmart (NYSE: WMT), international growth ambitions, and an evolving advertising operation.