Google is projected to lose a little market share in digital advertising as brands diversify ad dollars across connected television and retail platforms like Amazon (NASDAQ: AMZN). Investors should be aware that high inflation and unfavorable exchange rates are still a problem, but management's cost-cutting efforts are clearly bearing fruit, and the company should be able to reaccelerate growth when economic conditions improve. Here's the bottom line: Amazon has a strong presence in e-commerce, digital advertising, and cloud computing, and industry analysts expect all three markets to grow at 14% annually through 2030.