Although it isn't very scalable, upgrades such as the Lightning Network, which is a Layer 2 Bitcoin solution enabling fast transactions between two parties, are trying to fix the problem. Even if Bitcoin is only viewed as a store of value, taking the place of money that's invested in physical gold or even sovereign debt that now has inflation-adjusted negative yields, then its value should soar. People who are completely unfamiliar with the industry have probably heard of Bitcoin and Ethereum, and they will most likely be the two digital assets that first-time crypto users buy.