Coca-Cola has the pricing power to counter high inflation Buffett originally bought shares of Coca-Cola (NYSE: KO) after the 1987 market crash. -- Warren Buffett, 1988 Berkshire Hathaway shareholder letter The blue-chip-heavy Dow Jones Industrial Average recently tipped over into bear market territory, meaning the index has fallen at least 20% from its previous high. The iPhone consistently earns high customer satisfaction scores, and the large profit margin and free cash flow Apple generates every year allow for continuous improvements and investments in new products and services.