This could affect what consumers pay for everyday items, such as their morning coffee at Starbucks (NASDAQ: SBUX). "[O]ur internal research also confirms Starbucks has gained meaningful market share in the U.S., and the momentum we have created is sustainable," CEO Kevin Johnson said during the fiscal 2021 third-quarter earnings call. Despite cost inflation, Levi's saw improvement in gross profit margin in the quarter, driven by reducing promotional sales programs through wholesale and higher market share gains in denim bottoms.