As Amazon continues to make smart moves to cement its position of strength in multiple business segments, investors can confidently choose to hold a few shares in the long term. AMZN Stock: A Holiday Winner That Can Keep on Running 2023 is shaping up to be a standout year as Americans shop online and spend jaw-dropping amounts of money. The financial figures for Black Friday and Cyber Monday showed that U.S. consumers aren’t letting inflation crimp their holiday spending this year.