The easy monetary policy by the Federal Reserve has come to an end as central bankers hike interest rates in an effort to curb soaring inflation across the economy. Crocs has a strong brand Being perennially successful in the fashion industry is a tough game because consumer tastes and preferences are constantly changing and evolving. And Crocs, which gets the bulk of its revenue (more than 70%) from the sale of a single product, the foam clog, has to figure out how to buck the trend and be successful for an extended period of time.