Investors have begun to rally over signs inflation could be easing, and Amazon is expanding its Buy With Prime program, which could provide long-term revenue boosts. AWS has competing platforms from Microsoft and Alphabet nipping at its heels, but the service has a good lead for the most market share in the industry, with no plans to stop expanding. The company has responded to losses with a slew of cost-cutting measures such as canceling or closing dozens of warehouses, sunsetting its Amazon Care telehealth service, and plans to cut 18,000 jobs.