Alphabet Alphabet's (NASDAQ: GOOG) (NASDAQ: GOOGL) stock plunged 38.6% throughout 2022 as rises in inflation triggered reductions in ad spending and revenue declines in the company's highest-earning segments. With powerful brands such as YouTube, Android, Fitbit, and the many services under Google, Alphabet is a mammoth in the tech industry that will likely continue to expand for decades. However, its Google Cloud segment continued to thrive, with revenue rising 32% year over year.