Key Factors to Note Decent demand across a diversified portfolio, strategic price increases and the launch of innovative products are likely to have benefited Levi Strauss’ second-quarter top line. We also note that gains from direct-to-consumer business and next-generation stores, as well as expanding digital presence, might have contributed to Levi Strauss’ performance in the to-be-reported quarter. Industry experts also pointed out that price-conscious consumers might have traded down to cheaper brands amid a heightened inflationary environment, and this is likely to have impacted Levi Strauss’ sales to an extent.