Many tech stocks stumbled over the past several months as inflation, rising interest rates, and other macroeconomic headwinds drove investors toward more-conservative sectors. Its lack of profits and aggressive spending plans for its first-party logistics network, loss-leading WOW services, and Coupang Pay fintech-services platform made it an even less appealing investment. CEO Bom Kim also predicted its adjusted EBITDA margin would rise from 1.8% in the first quarter to "7% to 10% or higher" over the "long run" as economies of scale kicked in.