Few companies generated the buzz (and returns) of Celsius Holdings (NASDAQ: CELH) in 2022. While that still puts it distantly behind Starbucks (NASDAQ: SBUX) and Dunkin Brands, Wall Street thinks that kind of store-opening pace could help it produce $1 billion in annual sales in 2023. Yet where Celsius doubled in value last year, Dutch Bros stock was down 22% as rising interest rates, inflation, and high gasoline prices took a toll on consumer demand, leading same-store sales to fall in the fourth quarter.