So it is only a matter of time before the economy stabilizes again, allowing Roku's robust user base to power sharp recoveries in business growth and investor returns. Three reasons to consider Roku Media-streaming technology expert Roku (NASDAQ: ROKU) trades a hair-raising 89% below the highs of July 2021. Inflation and other macroeconomic challenges led to a slowdown in the digital advertising market this year, and Roku's management expects these difficult trends to persist through the end of the year.