Global media giant, News Corporation ( NWS ) continued to rally higher again today after yesterday's strong profit announcement. After the bell in the US concerns over big losses from trading banks over the last 3 weeks pushed the US DOW futures into the red and set the Australian markets up to open lower. The Australian market opened slightly lower this morning, the All Ordinaries Index (XAO) started down 3 points, ahead of the all-important Chinese economic data, retail sales, inflation, out later today.