That big of a reduction could cause material increases in NAND flash prices in the near term, and those heightened profits would go to competitors, with Micron being a main beneficiary. NAND flash prices had actually been falling in recent quarters, as supply shortages of other types of chips have limited output at PC makers. If inflationary pressures find their way into the memory industry to a greater extent, Micron could continue to do well this year, even after its strong run this week.