That's why Patricio is relying on a "zero-based budgeting" strategy, which cuts costs across the company's existing businesses to free up cash for new R&D and marketing strategies. But during the conference call it warned that its full-year adjusted EBITDA would decline nearly 8%, due to divestments, supply chain cost and commodity inflation, aggressive competition, and currency headwinds. The bulls will point out that hiking prices to offset slower shipments worked for General Mills and PepsiCo, which both face similar challenges as Kraft Heinz.