General Mills, Inc. GIS has been benefiting from its Accelerate strategy. Accelerate Strategy – a Key Driver GIS is focused on its Accelerate strategy (unveiled in February 2021), which aids it in making the choices of how to win and where to play to boost profitability while enhancing shareholder returns in the long run. Cost Headwinds In the second quarter of fiscal 2023, GIS’ adjusted gross margin was partly hurt by input cost inflation, supply-chain deleverage and the increased other costs of goods sold.