But it's expanded its business to encompass a wider variety of services, and it's targeting a new, younger population of affluent Americans, both of which give it some resilience and are a source of high growth. Despite the inflation and rising costs that are plaguing top companies across the globe, American Express has been enjoying robust sales increases that it expects to continue throughout the year. In recent years, it has been able to shift that focus to a younger generation of affluent shoppers, attracting a record number of cardholders with perks geared toward this new cohort.