The same fate could await many of today's largest companies -- even tech giant Microsoft (NASDAQ: MSFT). Subscription-service revenue should help Amazon grow its logistics network, undercut brick-and-mortar retailers on price, and funnel cash to other high-growth initiatives. Shares of the company have lost over half their value as historically high inflation and back-to-back quarters of U.S. gross domestic product (GDP) contraction weigh on advertising revenue.