Driven by confidence in its demand-creation activities, Ralph Lauren anticipated marketing expenses to support new website, mobile apps, consumer acquisition, and key brand moments through the rest of fiscal 2023. On the last reported quarter’searnings call management issued the first-quarter fiscal 2023 guidance based on the current supply-chain condition, inflationary pressures, the war in Ukraine, COVID-19 variants and other COVID-related disruptions. The company is likely to have retained its strong performance on consistent brand-elevation efforts and robust full-priced selling trends, which have been aiding average unit retail (AUR) growth.