On the contrary, I've doubled my position in advertising technology company PubMatic (NASDAQ: PUBM) in recent weeks because I believe it's poised to outperform the market despite my misgivings about the economy. Perhaps profits look good compared with old capital requirements, but inflation robs shareholder value when the new capital-expenditure bill comes due. One thing to watch If inflation leads to a recession, as some economists fear, then it's possible advertisers will cut back on spending.