Apple AAPL reported relatively encouraging numbers in the third quarter, despite all the pressures that the whole world continues to see as a backlash from COVID, including the lockdowns in China, supply chain issues, the effect of inflation on consumers, the Ukraine war that had Russia shut down, as well as the increased economic uncertainty overall. Apple Inc. (AAPL): Free Stock Analysis Report But the fact that Apple achieved what it did despite all these headwinds just goes to show the strength of its innovation engine and the brand loyalty it continues to enjoy.