Brazil is one of the most important markets for The Coca-Cola Company ( KO ). Coca-Cola already boasts a strong brand appeal in Brazil, and increased marketing and promotional activities centered on the Olympics could have attracted more consumers for its soft drinks in Q3, especially tourists. High interest and inflation rates and tight credit availability don't tend to adversely impact the more affluent individuals, and this could be one of the reasons why premium products could grow at a rapid pace in the economy that is otherwise struggling.