A major investing shift is under way Despite the bull market roaring headfirst into its sixth year, investors continued a trend since the Great Recession of moving money out of mutual funds. For conservative investors and retirees looking to bolster their portfolios with dividend income that can outpace inflation, the PowerShares Financial Preferred ETF could be an attractive buy. Because there is no ceiling on how high a stock can go, but a floor exists at $0, the success of just a handful of companies in this small-cap favored ETF could lead to big gains.