McDonald's has strengths that rivals Wendy's and Restaurant Brands International 's Burger King chain have difficulty matching. Wendy's bundled meal promotion last October to turn the discussion away from its rival's all-day breakfast menu gave McDonald's another opportunity to show it could still offer good value. And it did so better than either Wendy's or Burger King with its McPick 2 menu, which offered customers a choice where its competition allowed virtually no substitutions.