Now it bears pointing out that the two most recent quarters were peppered with a springtime pricing increase to combat cost inflation, Chipotle's first major menu board update in three years. However, Sofritas should appeal to vegetarians looking for a more substance in their bowls, and even carnivores might appreciate a new taste that just happens to be lower in saturated fat, calories, and cholesterol than Chipotle's other meaty choices. Drawing attention to the offering makes sense, especially given the recent carnitas shortage that shut out pork lovers at a third of its restaurants.