Nevertheless, perhaps Musk's most notable brand is his electric vehicle (EV) company, Tesla (NASDAQ: TSLA). Unpacking the conference Last week, investors from around the world flew to Austin, Texas, or tuned into an internet livestream to watch Elon Musk reveal more details about his vision for Tesla. More specifically, big tech companies like Microsoft, Amazon, Alphabet, Salesforce.com, and others were calling for slowdowns in growth due to waning consumer demand stemming from lingering inflation and fears of recession.