Just look at Roku (NASDAQ:ROKU) vs. International Business Machines (NYSE:IBM) or Apple (NASDAQ:AAPL) vs. PepsiCo (NASDAQ:PEP). However, if inflation remains stubbornly high, it will erode the purchasing power of consumers and keep costs elevated for companies. Investment Risks: Interest Rates (and the Federal Reserve) Source: eamesBot / Shutterstock I want investors to understand one thing: Don’t fight the Fed.