Source: MIDIA Research We can see in the above chart that Spotify (NYSE: SPOT ) has not been able to keep up with the inflation adjusted cost of its service. Many analysts have pointed to the advantage which Apple enjoys in the installed base, control over platform and huge cash pile. At the same time, the service's pricing has been kept at a level reasonable to subscribers in all regions outside U.S. Netflix has also delivered original content which is on par or better than those produced by traditional media companies.