Not only do they lack the funds to spend on marketing, but they also have to compete with ubiquitous chain restaurants, such as McDonald's, Burger King, Dunkin', Starbucks, etc. This issue is further compounded by the decline in food at home inflation, while restaurant menu prices continue to increase. NPD forecasts total breakfast occasions, in- and away-from-home, to grow by 5% through 2019, faster than the increase in population.