Nike Beats, but Stock Falls Nike NKE reported fiscal Q1 2018 earnings after yesterday's closing bell, and while the company typically topped earnings estimates and the quarter brought more sales than expected, shares of the Zacks Rank #4 (Sell) retailer fell more than 3% following the report. Click to get this free report Nike, Inc. (NKE): Free Stock Analysis Report To read this article on Zacks.com click here. These are pleasingly higher than were expected, pointing to economic growth and inflation metrics rising somewhat toward the Fed's optimum levels of 2% for the full year.