Lastly, the telecom industry faced persistent macro challenges -- including the pandemic, inflation, and soaring interest rates -- over the past eight years. To stem that bleeding and maintain its lead in the wireless market, Verizon has been rolling out aggressive promotions, new unlimited plans, and big subsidies for popular devices. But it probably won't rally until its growth in postpaid wireless subscribers stabilizes, its profits climb, and it meaningfully reduces its debt levels.