Blame it on consumer pessimism, higher interest rates, or inflationary pressures, but the company stopped registering rapid growth that investors were accustomed to. Numerous advantages While many tech stocks, especially those of smaller and unprofitable companies, can be viewed as extremely risky investments, I believe Amazon is a safer business to own. Amazon's advantages, particularly as they relate to the company's huge scale and virtually unlimited financial resources, will certainly play a part in the ongoing artificial intelligence (AI) wars.