Coca-Cola (NYSE: KO) is an iconic drink maker with hugely powerful brands that people tend to buy in good economies and bad. According to management, "...strong topline growth was more than offset by the impact of the Bodyarmor acquisition, higher operating costs, an increase in marketing investments versus the prior year, and currency headwinds." It seems like management's trying to get ahead of that guidance, so investors aren't taken off guard when it projects margin compression due to inflationary pressures that have, so far, seemed pretty tame.