Even the mightiest stumble sometimes, and the stock of iconic footwear maker Nike (NYSE: NKE) is faceplanting in 2022. The big concern was the buildup in inventory because rampant inflation, elevated gasoline prices, rising interest rates, and a looming recession all point to consumers pulling back on their discretionary spending. The point was hammered several times during the conference call, but CFO Matthew Friend told analysts that Nike's focus is on returning to a healthy "pull market" where consumers more pro-actively find their way to its products.