This Agreement will begin on the Effective Date and end on November 12, 2019 (the "Term"), unless terminated earlier. Following the initial term, this Agreement may be automatically renew for successive one-year terms, unless terminated earlier. If a party elects not to renew this Agreement, that party shall provide Notice of that intention to the other party at least 30 days before the renewal date. Notwithstanding the foregoing, Licensor acknowledges and ratifies the sues of the Mark by Licensee the use of the Mark by Licensee.