Each Party shall deliver all notices, requests, consents, claims, demands, waivers and other communications under this Agreement in writing and addressed to the other Party at its address set forth below (or to such other address that the receiving Party may designate from time to time in accordance with this section). Each Party shall deliver all n otices by personal delivery, nationally recognized overnight courier, or certified or registered mail (in each case, return receipt requested, postage prepaid). Notwithstanding the foregoing, for the purposes of SECTION 7.1 , SECTION 7.2 , SECTION 7.3 , and Error! Reference source not found. , n otice given by facsimile or e-mail (with confirmation of transmission) will satisfy the requirements of this SECTION 13.4 . Except as otherwise provided in this Agreement, a n otice is effective only (a) on receipt by the receiving Party, and (b) if the Party giving the n otice has complied with the requirements of this SECTION 13.4 .