All notices required by this Agreement shall be in writing, and if to  The Brand Owner , they shall be addressed to the attention of Rubin Schindermann, Saul Niddam , Adam Taub and if to  The Agent , they shall be addressed to the attention of either Trace Hanlon, Kye Melchert, Scott Oliver, sole Directors of Cannavolve Inc.  All notices shall be sent by a recognized express mail service or governmental mail service addressed to the parties' respective addresses first hereinabove written.  Such notices shall be deemed given when received by the addressee.