All news releases, publicity or advertising by Borrower, any other Loan Party or their respective Affiliates through any media intended to reach the general public, which refers to the Securitization of the Loan, the Loan Documents or the financing evidenced by the Loan Documents, to Lender or its Affiliates shall be subject to the prior written approval of Lender in its reasonable discretion (provided Lender shall be deemed to have approved if it shall fail to object to the same in written notice to Borrower within five (5) Business Days after receipt of the aforementioned news releases, publicity or advertising).