Licensee agrees, during the Term of this Agreement and thereafter, that its use of the Authorized Trademark is solely and entirely governed by this Agreement, and that Licensee shall not acquire any rights whatsoever in or to the Authorized Trademark other than the rights expressly provided in this Agreement. Licensee agrees and acknowledges that following the expiration or earlier termination of this Agreement for any reason, Licensee shall not have any right to use for itself in any manner, or sublicense, the Authorized Trademark to any third party for any purpose, except as specifically provided for in this Agreement (e.g., during the Sell-Off Period provided in Section 12(b)).