During the Term and at all times thereafter, Licensee shall not, directly or indirectly, make any statement or do any act that adversely affects, disparages or creates any negative inference as to the reputation, prestige, value, image or impression of the Licensed Marks, TTI Floor Care (including its officers, directors, Affiliates, parents, and subsidiaries, and other licensees), TTI Floor Care's other products, or the performance of TTI Floor Care under this Agreement.