The rights of Company under this Agreement may, without the consent of Executive, be assigned by Company to (i) any person, firm, corporation, or other business entity which at any time, whether by purchase, merger, or otherwise, directly or indirectly, acquires all or substantially all of Company's stock or assets, or (ii) any affiliate or future affiliate of Company, and such assignment by Company pursuant to this Section 17 shall automatically, and without any further action required by the parties, relieve the assignor Company (and discharge and release the assignor Company) from all obligations and liabilities under or related to this Agreement (all such obligations and/or automatically liabilities assumed by the assignee Company). This Agreement shall be binding upon and inure to the benefit of any successor or assigns of Company. Executive may not assign this Agreement without the written consent of Company. Executive expressly agrees and consents to the enforcement of this Agreement, including but not limited to the restrictive covenants and other obligations in Sections 10, 11, 12 and 13 above, by Company as well as by Company’s successors and/or assigns.