Any notices or other communications under this Agreement must be in writing, and shall be sent (i) by e-mail transmittal of pdf files or similar electronic means, followed by a hard copy sent by nationally known, prepaid overnight delivery service, (ii) by United States Postal Service, (iii) by any nationally known, prepaid overnight delivery service for next day delivery, or (iv) by delivery in person, in such each case to the address for each party set forth below. All notices shall be deemed to have been given upon receipt provided that such receipt occurs on or before 5:00 p.m. (EST) on a Business Day; otherwise, such notice shall be deemed to have been given on the next succeeding Business Day. Any party, by written notice to the other in the manner herein provided, may designate an address different from that set forth below. Any notice to be given by any party hereto may be given by the counsel for such party.