The Company shall obtain, within ninety (90) days of the date hereof, from financially sound and reputable insurers Directors and Officers liability insurance, each in an amount and on terms and conditions satisfactory to the Company Board of Directors, and will use commercially reasonable efforts to cause such insurance policies to be maintained until such time as the Company Board of Directors determines that such insurance should be discontinued, provided   however , the Company shall have no obligation to obtain such insurance if it is not available at rates that are reasonable and customary for the Company’s industry.