During the Term, Executive will perform such executive duties for the Company and/or its Affiliates, consistent with Executive’s position, as may reasonably be assigned to Executive from time to time. Executive will reasonably devote Executive’s productive business time, attention and energies to the performance of Executive’s duties under the Agreement. Executive will use Executive’s best efforts to advance the interests and business of the Company and its Affiliates. Executive will abide by all rules, regulations, and policies of the Company, as may be in effect from time to time. Notwithstanding the foregoing, Executive may act for Executive’s own account in passive-type investments and with respect to Vino Al Lago LLC where the time allocated for those activities does not interfere with or create a conflict of interest with the discharge of Executive’s duties for the Company.