In order to help expand sales and open new distribution channels for the Company and its Subsidiaries’ products, Service Company will seek, negotiate, enter into and manage sales and/or marketing agreements with regional or national buying entities; regional or national logistics and hauling agreements; enter into sponsorship and endorsement agreements; perform government outreach; develop advertising and marketing strategies and content; acquire or partner with independent sales and marketing firms; and other similar services (the “ Sales and Marketing Services ”) for the Company and its Subsidiaries. The hard costs of such Sales and Marketing Services outside the scope of the Management Fee, including for instance local market advertising buys and placement, will be reimbursed by the Company to the extent such costs are approved by the Company’s Board of Directors. Service Company will have the right to purchase for resale base product or specially blended or manufactured product (subject to the License Agreement or other use rights contemplated in Section 5(a) or (b) ) from the Company or any of its Subsidiaries at most favored nations wholesale pricing, in its discretion, to fulfill regional, national or non-customary customer or channel purchase orders procured by Service Company.