The Executive's employment hereunder shall commence on April 26, 2016, or such other date as may be mutually agreed between the Parties (the " Effective ") and end on the date the Executive's employment is terminated pursuant to Section 4 hereof (the " Employment Period "). During the Employment Period, the Executive will devote his full business time and use his best efforts to advance the business and welfare of the Company and its subsidiaries and affiliates and will not engage in (i) any other employment or business activities, or (ii) any other activities for any direct or indirect remuneration that would be harmful or detrimental to the business and affairs of the Company or that would reasonably be expected to interfere with his duties hereunder. The foregoing, however, shall not preclude the Executive from serving on civic or charitable boards or committees, managing personal investments, or engaging in such other activities as the Board of Directors of the Company or its equivalent (such entity, the " Board ") or the Chief Executive Officer of Forterra Pipe and Precast LLC (the " CEO ") may approve from time to time, so long as such activities do not interfere with the performance of the Executive's responsibilities hereunder.