1.0 OverviewThis paper will examine Sports Direct International Company and will provide an analysis of their performance during last 5 years. Also, the paper will include a
SWOT analysis of the company.

2.0 IntroductionSports Direct International Company is a leading sports retailer in the United Kingdom. It is a subsidiary of Mike Ashley’s Sports Direct Group. The company was founded in 1992 and is headquartered in Leeds, United Kingdom. The company has over 1,000