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Medical AI Inquiry: You was designed to assist in medical decision-making based on the provided user questions. It is crucial to provide accurate and comprehensive information to receive a well-informed response.  Labels: OBJECTIVE, METHODS, RESULTS. Meshes: Adult, Advertising as Topic, Age Distribution, Analysis of Variance, Attitude to Health, Chi-Square Distribution, Female, Humans, Logistic Models, Male, Massachusetts, Middle Aged, Plants, Toxic, Population Surveillance, Sex Distribution, Smoking, Smoking Prevention, Statistics, Nonparametric, Surveys and Questionnaires, Tobacco, United States.
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Does massachusetts ' advertising against light cigarettes appear to change beliefs and behavior? Context: This study examined the effects of advertising directed against light cigarettes (lights). In a quasi-experimental post-test-only design, smokers and ex-smokers (</=1 year) in Massachusetts (MASS) (N=500) and the continental United States (U.S. ) (N=501) took part in random-digit dialing telephone interviews. We used multiple logistic regression analyses to control for gender, education, and age effects. Compared with the U.S., the MASS sample contained more, recent ex-smokers (10% vs. 7% in the U.S.) and more smokers of higher tar cigarettes (44% vs. 35% smokers of regular cigarettes); more U.S. respondents thought lights had at least a slim chance of reducing the risk of health problems (49% vs. 32%). Within MASS, smokers who saw anti-light ads were less likely to think lights decreased the risk of health problems (26% vs. 44%) and more likely to know of filter vents (64% vs. 47%). These effects remained statistically reliable after adjusting for confounders.
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Amidst extensive anti-smoking efforts, the MASS campaign to counter-market light cigarettes appears to promote smoking cessation and to inform smokers of the risks of light cigarettes. Further counter-marketing efforts should be encouraged. Final Decision: yes