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Medical AI Inquiry: You was designed to assist in medical decision-making based on the provided user questions. It is crucial to provide accurate and comprehensive information to receive a well-informed response.  Labels: BACKGROUND, METHODS. Meshes: Advertising as Topic, Drug Industry, Evidence-Based Medicine, Humans, Models, Organizational, New Zealand, Physicians, Practice Patterns, Physicians', Prescription Drugs, Quality of Health Care, United States.
user
Does pharmaceutical company influence on medication prescribing and their potential impact on quality use of medicines? Context: Pharmaceuticals are big business, reporting strong market growth year after year. The 'gatekeepers' of this market are prescribers of medicines, who are the major target of pharmaceutical companies, utilizing direct and indirect influences. This paper draws on previous research investigating pharmaceutical company prescribing influences to develop a qualitative model demonstrating the synergism between commercial influences on prescribing. The generic model was used to explore a realistic but hypothetical scenario to ascertain the applicability of the model.
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A generic influence model was developed. The model was readily able to be adapted to reflect a realistic practice scenario. Final Decision: yes