[Film] Ping Pong [Distributor] Britdoc Films [Release date] 15 Mar 2012 [Case study description] 
A fully integrated distribution and outreach strategy, which targeted traditional arthouse audiences who could watch the film theatrically, and niche audiences who could watch the film non-theatrically (e.g. in care homes). This strategy would allow Britdoc to simultaneously deliver a successful (and ideally profitable) film release, whilst uniquely fulfilling the film’s originally intended positive social good remit.