He sees them being medicated with expensive dementia drugs with a very dubious record of effectiveness. He also sees them being medicated with psychoactive drugs (anti-depressives, anti-psychotics) often just for being “ornery.” Even ignoring ever-present problem of side effects- especially in the elderly- the costs of these drugs is extremely high to the end consumer. If one takes into account the enormous marketing budgets in addition, these dementia medications represent a huge amount of money. This author makes the case very succinctly: