Through her recent work in college campus clinics, Beth realized that most college students tend to get similar illnesses and they have similar accidents. Additionally, college students are almost universally unprepared to care for themselves when they become ill or injured. When Beth's oldest daughter left for college in 2015, Beth wanted to send her to school with a first aid kit. When she shopped in stores and searched the online market, she realized that there were no first aid kits designed for the unique needs of a college student. Furthermore, the standard kits that were available were overfilled with low cost, generic items and underfilled with the more expensive, necessary items. This is when Beth first came up with the idea of creating a first aid kit that is specifically designed for the unique needs of a college student.