In this short video clip, Dr. Johnny gives an insightful glimpse into some of the differences between individualistic and collectivistic cultures as he has experienced them in rural India. Dr. Oommen is non-Westerner, yet his medical training was largely based on individualistic thinking and communication styles. In 17 years of cross-cultural medical work, he found that many of the models and methods he was taught simply don’t work in serving collective tribal peoples.