Dwayne Oliver has worked in the Materials Management department at JSMC for 16 years. Ratilal Gajera, MD, is director of the Oncology Program he helped found at JSMC 30 years ago. The three are dozens of staff who are scheduled to appear in newspaper, radio, television and online ads for the hospital in general and three services in particular—cancer, orthopedic surgery, and weight-loss surgery. The ad series starts this month and is expected to continue for the next two years, including the hospital’s 100th anniversary in 2014. The ads are part of a marketing program for JSMC that includes a new logotype. The symbol is inspired by the hospital’s agrarian service area and depicts six flower petals in green and purple hues placed above the hospital name. The logo is meant to represent life, the stages of life, and transformation.