When she notices that a need is unfilled, she often jumps in to fill that unique gap in the market. An anesthesiologist herself, she and her husband started a thriving maternity active wear company with very little experience in fashion and almost no initial investment. Her social media experience gained through marketing her active wear line has helped her become an expert in social media, and she has taken that know-how to teach physicians how to use social media. Dr. Stiegler is regularly invited to speak and give workshops, and, always looking to explore the latest trends in social media, she has launched a course on the new platform Facebook Live.