He has written over 600 articles and 30 books on the relevance of sacred stories, symbols and rituals in modern times. Born and brought up in Mumbai, he graduated in medicine from Grant Medical College, and subsequently did a course in comparative mythology from Mumbai University. His best-sellers include Myth = Mithya, Business Sutra, Shikhandi, The Pregnant King, and Jaya: An illustrated retelling of the Mahabharata. His recent book The Girl Who Chose reframes the Ramayana as the story of the five choices of Sita.