How to Engage CISOs Who Don’t Return Your Calls?
TL;DR — 90% of CISOs who fit your ICP profile are likely upstream in their customer journey and therefore are not actively looking for your solution. Meanwhile, marketing programs aimed at educating and evangelizing this group often lack clear attribution, reasonable sales cycles and obvious ROI and are underinvested as…
How to Engage CISOs Who Don’t Return Your Calls? TL;DR — 90% of CISOs who fit your ICP profile are likely upstream in their customer journey and therefore are not actively looking for your solution. Meanwhile, marketing programs aimed at educating and evangelizing this group often lack clear attribution, reasonable sales cycles and obvious ROI and are underinvested as… information-security
Engage CISOs Don’t Return Calls TLDR — 90 CISOs fit ICP profile likely upstream customer journey therefore actively looking solution Meanwhile marketing program aimed educating evangelizing group often lack clear attribution reasonable sale cycle obvious ROI underinvested as… informationsecurity