Marketing Measurement-1: The Intuition Behind Incrementality
Call it AB Testing, Experimental Design, or the good-old Test-Control Analysis — measuring marketing effectiveness is all about Incrementality. —  For marketers, analysts, or data scientists — marketing measurement is one of the oldest problems to have existed since the inception of marketing. Measuring marketing effectiveness is a crucial aspect of any data-driven marketing strategy, and data scientists play a vital role in this process. It’s all about data. Leaders…
Marketing Measurement-1: The Intuition Behind Incrementality Call it AB Testing, Experimental Design, or the good-old Test-Control Analysis — measuring marketing effectiveness is all about Incrementality. —  For marketers, analysts, or data scientists — marketing measurement is one of the oldest problems to have existed since the inception of marketing. Measuring marketing effectiveness is a crucial aspect of any data-driven marketing strategy, and data scientists play a vital role in this process. It’s all about data. Leaders… data-science
Marketing Measurement1 Intuition Behind Incrementality Call AB Testing Experimental Design goodold TestControl Analysis — measuring marketing effectiveness Incrementality — marketer analyst data scientist — marketing measurement one oldest problem existed since inception marketing Measuring marketing effectiveness crucial aspect datadriven marketing strategy data scientist play vital role process It’s data Leaders… datascience