Modelling Customer Churn and Click-Through Rate with Simple Stats
Customer churn and click-through rate (CTR) are two of the most important metrics for a marketing team, and it is often hard to measure these two metrics directly because they may differ greatly depending on the marketing channel (e.g. online vs print ads) and time-series seasonality (e.g. …
Modelling Customer Churn and Click-Through Rate with Simple Stats Customer churn and click-through rate (CTR) are two of the most important metrics for a marketing team, and it is often hard to measure these two metrics directly because they may differ greatly depending on the marketing channel (e.g. online vs print ads) and time-series seasonality (e.g. … data-analysis
Modelling Customer Churn ClickThrough Rate Simple Stats Customer churn clickthrough rate CTR two important metric marketing team often hard measure two metric directly may differ greatly depending marketing channel eg online v print ad timeseries seasonality eg … dataanalysis