Generating Intent: How to Engage 90% of CISOs Who Don’t Want to Buy Your Product Today
After interviewing dozens of CISOs and dozens of CMOs and VPs of Sales of cybersecurity vendors, here’s what we learned: CISOs: are infinitely curious about ever changing landscape of cybersecurity: how new technologies are leveraged by bad actors, how new attack vectors are emerging, new/easier/cheaper/more integrated ways to keep the orgs…
Generating Intent: How to Engage 90% of CISOs Who Don’t Want to Buy Your Product Today After interviewing dozens of CISOs and dozens of CMOs and VPs of Sales of cybersecurity vendors, here’s what we learned: CISOs: are infinitely curious about ever changing landscape of cybersecurity: how new technologies are leveraged by bad actors, how new attack vectors are emerging, new/easier/cheaper/more integrated ways to keep the orgs… information-security
Generating Intent Engage 90 CISOs Don’t Want Buy Product Today interviewing dozen CISOs dozen CMOs VPs Sales cybersecurity vendor here’s learned CISOs infinitely curious ever changing landscape cybersecurity new technology leveraged bad actor new attack vector emerging neweasiercheapermore integrated way keep orgs… informationsecurity