Finally: A Top of Funnel Demand Generation Program for Cybersecurity Vendors with Clear Attribution, On Demand and at Scale.
For B2B marketers in general and cybersecurity marketers in particular focusing on the bottom of the funnel makes a lot of sense: attribution is straightforward, ROI is obvious, and sales cycles are short. The problem is that only 5–10% of your ICP accounts are showing intent and therefore are ready…
Finally: A Top of Funnel Demand Generation Program for Cybersecurity Vendors with Clear Attribution, On Demand and at Scale. For B2B marketers in general and cybersecurity marketers in particular focusing on the bottom of the funnel makes a lot of sense: attribution is straightforward, ROI is obvious, and sales cycles are short. The problem is that only 5–10% of your ICP accounts are showing intent and therefore are ready… information-security
Finally Top Funnel Demand Generation Program Cybersecurity Vendors Clear Attribution Demand Scale B2B marketer general cybersecurity marketer particular focusing bottom funnel make lot sense attribution straightforward ROI obvious sale cycle short problem 5–10 ICP account showing intent therefore ready… informationsecurity