Understanding a Diverse User Base with Frequency Segmentation at Scale
How we developed a bespoke frequency-recency segmentation to understand our users’ diverse usage patterns —  by Cuong Duong and Naomi Stuart At Canva, our mission is to empower everyone to design anything. Over the years, the definition of “anything” has expanded: from social media material, resumes, and cards, to infographics, presentations, print, and video. Canva’s user base is also diverse, with widely varying needs and…
Understanding a Diverse User Base with Frequency Segmentation at Scale How we developed a bespoke frequency-recency segmentation to understand our users’ diverse usage patterns —  by Cuong Duong and Naomi Stuart At Canva, our mission is to empower everyone to design anything. Over the years, the definition of “anything” has expanded: from social media material, resumes, and cards, to infographics, presentations, print, and video. Canva’s user base is also diverse, with widely varying needs and… machine-learning
Understanding Diverse User Base Frequency Segmentation Scale developed bespoke frequencyrecency segmentation understand users’ diverse usage pattern — Cuong Duong Naomi Stuart Canva mission empower everyone design anything year definition “anything” expanded social medium material resume card infographics presentation print video Canva’s user base also diverse widely varying need and… machinelearning