John F. Kennedy won a presidential election.
John Fitzgerald `` Jack '' Kennedy ( May 29 , 1917 -- November 22 , 1963 ) , commonly referred to by his initials JFK , was an American politician who served as the 35th President of the United States from January 1961 until his assassination in November 1963 . Kennedy served at the height of the Cold War , and much of his presidency focused on managing relations with the Soviet Union . In the 1960 presidential election , Kennedy narrowly defeated Republican opponent Richard Nixon , who was the incumbent Vice President . Kennedy continues to rank highly in historians ' polls of U.S. presidents and with the general public . His average approval rating of 70 % is the highest of any president in Gallup 's history of systematically measuring job approval .