Kumkum Bhagya is a serial.
Indian soap operas or Indian serials are soap operas written , produced , filmed in India , with characters played by Indians with episodes broadcast on Indian television . Kumkum Bhagya . The show is loosely based on the novel Sense and Sensibility by Jane Austen . The series is produced by Ekta Kapoor under the banner Balaji Telefilms . The show is directed by Sameer Kulkarni and developed by Ekta Kapoor .