John Cena is signed to World Wrestling Entertainment, Inc.
John Cena . He is signed to WWE , where he performs on the SmackDown brand . Cena signed a developmental contract with the World Wrestling Federation ( WWF , later renamed to World Wrestling Entertainment , or simply WWE ) in 2001 , debuting on the WWE main roster in 2002 . World Wrestling Entertainment , Inc. ( d/b/a WWE ) is an American publicly traded , privately controlled entertainment company that deals primarily in professional wrestling , with revenue also coming from film , music , video games , product licensing , and direct product sales .