The Bold and the Beautiful is a soap opera.
The Bold and the Beautiful ( often referred to as B&B ) is an American television soap opera created by William J. Bell and Lee Phillip Bell for CBS . It premiered on March 23 , 1987 as a sister show to the Bells ' other soap opera The Young and the Restless ; several characters from each of the two shows have crossed over to the other since the early 1990s . B&B was the last American soap opera to make the transition due to the cancellation of ABC 's One Life to Live before it returned along with All My Children on April 29 , 2013 .