We Found Love's music video was directed by an American director of music videos and commercials.
Melina Matsoukas ( born January 14 , 1981 ) is an American director of music videos , television shows and commercials . We Found Love . The song 's accompanying music video , directed by Melina Matsoukas , depicts the singer as a drug-abusing thrill-seeker in a relationship that quickly spirals downward into addiction and violence .