There is media coverage of the Olympic Games.
Media circus is a colloquial metaphor , or idiom , describing a news event where the level of media coverage - measured by such factors as the number of reporters at the scene and the amount of material broadcast or published - is perceived to be excessive or out of proportion to the event being covered . Olympic Games . The growing importance of mass media created the issue of corporate sponsorship and commercialisation of the Games . Every two years the Olympics and its media exposure provide unknown athletes with the chance to attain national and sometimes international fame .