Steve Jobs was a businessman.
Steve Jobs . He was the co-founder , chairman , and chief executive officer ( CEO ) of Apple Inc. ; CEO and majority shareholder of Pixar ; a member of The Walt Disney Company 's board of directors following its acquisition of Pixar ; and founder , chairman , and CEO of NeXT . In addition , Jobs helped to initiate the development of the visual effects industry when he funded the spinout of the computer graphics division of George Lucas 's Lucasfilm in 1986 . Beginning in 1997 with the `` Think different '' advertising campaign , Jobs worked closely with designer Jonathan Ive to develop a line of products that would have larger cultural ramifications : the iMac , iTunes and iTunes Store , Apple Store , iPod , iPhone , App Store , and the iPad .