Counterculture includes mores.
A counterculture ( also written counter-culture ) is a subculture whose values and norms of behavior differ substantially from those of mainstream society , often in opposition to mainstream cultural mores . Mores ( [ 'm ɔreɪz ] , especially in UK English , sometimes [ 'm ɔriːz ] from Latin mōrēs , [ - allˈmoːreːs ] , plural form of singular mos #Latin , meaning `` manner '' , `` custom '' , `` usage '' , `` habit '' ) is a term introduced into English by William Graham Sumner ( 1840 -- 1910 ) , an early U.S. sociologist , to refer to social norms that are widely observed and are considered to have greater moral significance than others .