Adolf Dassler is the younger brother of the founder of a company.
Adolf `` Adi '' Dassler ( 3 November 1900 -- 6 September 1978 ) was the founder of the German sportswear company Adidas , and the younger brother of Rudolf Dassler , founder of Puma . PUMA SE , branded as PUMA , is a German multinational company that designs and manufactures athletic and casual footwear , apparel and accessories , headquartered in Herzogenaurach , Germany .