Dirt is a TV theater.
Dirt ( styled d!rt for logos ) is an American television serial broadcast on the FX network . It premiered on January 2 , 2007 and starred Courteney Cox as Lucy Spiller , the editor-in-chief of the first-of-its-kind `` glossy tabloid '' magazine DirtNow , which was previously two separate publications : dirt ( a tabloid ) and Now ( a glossy magazine with a more respectable reputation ) . The shortened second season began airing on March 2 , 2008 . The show was created by Matthew Carnahan and produced by Coquette Productions and ABC Studios .