John Cena is a professional writer only.
John Cena . Industry veterans John Layfield , Paul Heyman , and Kurt Angle have called Cena the greatest WWE star of all time . Furthermore , he is a Money in the Bank ladder match winner ( 2012 ) , a two-time Royal Rumble winner ( 2008 , 2013 ) , and a three-time Superstar of the Year Slammy Award winner ( 2009 , 2010 , 2012 ) . He was also a contestant on Fast Cars and Superstars : The Gillette Young Guns Celebrity Race , where he made it to the final round before being eliminated , placing third in the overall competition . World Wrestling Entertainment , Inc. ( d/b/a WWE ) is an American publicly traded , privately controlled entertainment company that deals primarily in professional wrestling , with revenue also coming from film , music , video games , product licensing , and direct product sales .