Mark Romanek was a music video director that went on to direct movies.
Mark Romanek ( born September 18 , 1959 ) is an American filmmaker whose directing work includes feature films , television , music videos and commercials . His most notable music videos include `` Hurt '' ( Johnny Cash ) , `` Closer '' ( Nine Inch Nails ) , `` Ca n't Stop '' ( Red Hot Chili Peppers ) , `` Bedtime Story '' ( Madonna ) , and `` Scream '' ( Michael & Janet Jackson ) . Romanek 's music videos have won 20 MTV Video Music Awards , including Best Direction for Jay-Z 's `` 99 Problems '' , and he has won three Grammy Awards for Best Short Form Music Video - more than any other director .