Shinsegae is a department store.
Hyundai Department Store Group operates the Hyundai Department Store chain of department stores in South Korea . Lotte Department Store ( Korean : 롯데백화점 ) is a Korean retail company established in 1979 , and headquartered in Sogong-dong , Jung-gu , Seoul , South Korea . Shinsegae . The group owns the brands Shinsegae and E-Mart , and is in direct competition with Lotte Shopping and Hyundai Department Store Group .