John Cena was in the WWE.
John Cena . Cena signed a developmental contract with the World Wrestling Federation ( WWF , later renamed to World Wrestling Entertainment , or simply WWE ) in 2001 , debuting on the WWE main roster in 2002 . In 2012 , IGN described Cena as WWE 's franchise player since 2005 and WWE credited Cena as being the `` face of WWE '' in 2015 since 2004 . Industry veterans John Layfield , Paul Heyman , and Kurt Angle have called Cena the greatest WWE star of all time .