Liverpool F.C. was managed by Bill Shankly.
William Shankly , OBE ( 2 September 1913 -- 29 September 1981 ) was a Scottish football player and manager , who is best known for his time as manager of Liverpool . Liverpool F.C. . Liverpool established itself as a major force in both English and European football during the 1970s and 1980s when Bill Shankly and Bob Paisley led the club to 11 League titles and seven European trophies .