Adolf Dassler founded a German automobile company called Adidas.
Adidas AG ( [ ˈadiˌdas ] ) ( stylised as adidas since 1949 ) is a German multinational corporation , headquartered in Herzogenaurach , Germany , that designs and manufactures shoes , clothing and accessories . Adolf `` Adi '' Dassler ( 3 November 1900 -- 6 September 1978 ) was the founder of the German sportswear company Adidas , and the younger brother of Rudolf Dassler , founder of Puma .