Tony Blair is a Labour Party leader.
New Labour refers to a period in the history of the British Labour Party from the mid-1990s until 2010 , under the leadership of Tony Blair and Gordon Brown . Anthony Charles Lynton Blair ( born 6 May 1953 ) is a British politician who served as Prime Minister of the United Kingdom from 1997 to 2007 and Leader of the Labour Party from 1994 to 2007 . Under Blair 's leadership , the party used the phrase `` New Labour '' , to distance it from previous Labour policies and the traditional conception of socialism .