Seth Rogen was cast as the lead in Blue Is the Warmest Color.
Blue Is the Warmest Colour ( La Vie d'Adèle -- Chapitres 1 & 2 -- `` The Life of Adèle -- Chapters 1 & 2 '' ) is a 2013 French coming-of-age erotic romantic drama film co-written , co-produced , and directed by Abdellatif Kechiche , starring Adèle Exarchopoulos and Léa Seydoux . Seth Aaron Rogen ( [ ˈroʊɡən ] born April 15 , 1982 ) is a Canadian-American actor , filmmaker , and comedian .