John Cena was in the WWF.
John Cena . However , Cena has been labeled as the `` most polarizing professional wrestler ever '' as his character has many supporters and many detractors , according to Jim Ross of Fox Sports , who also noted that Cena has been WWE 's franchise player for a long-time . He is also a five-time United States Champion , and four-time world tag team champion ( two World Tag Team and two WWE Tag Team ) . World Wrestling Entertainment , Inc. ( d/b/a WWE ) is an American publicly traded , privately controlled entertainment company that deals primarily in professional wrestling , with revenue also coming from film , music , video games , product licensing , and direct product sales . Titan was renamed World Wrestling Federation , Inc. in 1998 , then World Wrestling Federation Entertainment , Inc. in 1999 , and finally the current World Wrestling Entertainment , Inc. in 2002 .