Ad buyers use jingles in television advertisements.
Jingle . Ad buyers use jingles in radio and television commercials ; they can also be used in non-advertising contexts to establish or maintain a brand image . A television advertisement ( variously called a television commercial , commercial or ad in American English , and known in British English as a TV advert or simply an advert ) is a span of television programming produced and paid for by an organization , which conveys a message , typically to market a product or service .