Gucci is a brand.
Gucci . Gucci generated about $ 4.2 billion in revenue worldwide in 2008 according to BusinessWeek and climbed to 41st position in the magazine 's annual 2009 `` Top Global 100 Brands '' chart created by Interbrand ; it retained that rank in Interbrand 's 2014 index . Gucci is also the biggest-selling Italian brand . In the year 2013 , the brand was valued at US$ 12.1 billion , with sales of US$ 4.7 billion . In the Forbes World 's Most Valuable Brands list , Gucci is ranked the 38th most valuable brand , with a brand value of $ 12.4 billion as of May 2015 .