Selena Gomez is a person.
Selena Gomez . Having appeared in the children 's television series Barney & Friends while growing up , she rose to fame playing the role of Alex Russo on the Disney Channel series Wizards of Waverly Place ( 2007 -- 2012 ) . Gomez also formed her own production company in 2008 , July Moon Productions ; she serves as an executive producer on the Netflix original series 13 Reasons Why , which released in March 2017 .