Steve Jobs was a businessperson.
Steve Jobs . Jobs and Apple co-founder Steve Wozniak are widely recognized as pioneers of the microcomputer revolution of the 1970s and 1980s . After leaving Apple , Jobs took a few of its members with him to found NeXT , a computer platform development company specializing in state-of-the-art computers for higher-education and business markets . Within a few months of the merger , Jobs became CEO of his former company , reviving Apple at the verge of bankruptcy . Beginning in 1997 with the `` Think different '' advertising campaign , Jobs worked closely with designer Jonathan Ive to develop a line of products that would have larger cultural ramifications : the iMac , iTunes and iTunes Store , Apple Store , iPod , iPhone , App Store , and the iPad .