Roman Reigns is a wrestler professionally.
Leati Joseph `` Joe '' Anoaʻi ( born May 25 , 1985 ) is an American professional wrestler , former professional Canadian football player and a member of the Anoaʻi family . He is signed to WWE , where he performs on the Raw brand under the ring name Roman Reigns . He was consequently named 2016 's `` Most Hated Wrestler of the Year '' by Pro Wrestling Illustrated , becoming the first babyface wrestler to have been recognized as such , as well as the `` Most Overrated '' by Wrestling Observer Newsletter . World Wrestling Entertainment , Inc. ( d/b/a WWE ) is an American publicly traded , privately controlled entertainment company that deals primarily in professional wrestling , with revenue also coming from film , music , video games , product licensing , and direct product sales .