The Supremes were under a record label.
The Supremes were an American female singing group and the premier act of Motown Records during the 1960s . Most of these hits were written and produced by Motown 's main songwriting and production team , Holland -- Dozier -- Holland . Barbara Martin replaced McGlown in 1960 , and the group signed with Motown the following year as the Supremes . In 1967 , Motown president Berry Gordy renamed the group Diana Ross & the Supremes , and replaced Ballard with Cindy Birdsong .