Charles founded the Duchy Originals brand.
Charles, Prince of Wales . Charles has long championed organic farming for which he established the Duchy Home Farm , run by the Duchy of Cornwall , which produces ingredients for the Duchy Originals brand which he founded in 1990 . Waitrose Duchy Organic ( formerly Duchy Originals from Waitrose and earlier simply Duchy Originals ) is a brand of organic food sold mainly in Waitrose stores in the United Kingdom , Ocado and small independent stores . The brand is a partnership between Waitrose and the Duchy Originals company , a company set up by Charles , Prince of Wales in 1990 and named after the Duchy of Cornwall estates that are held in trust by the Prince of Wales .