John Cena has a career in WWE.
John Cena . He is signed to WWE , where he performs on the SmackDown brand . In 2012 , IGN described Cena as WWE 's franchise player since 2005 and WWE credited Cena as being the `` face of WWE '' in 2015 since 2004 . Industry veterans John Layfield , Paul Heyman , and Kurt Angle have called Cena the greatest WWE star of all time . Throughout his WWE career , Cena has won 25 championships , with 16 reigns as a world champion ( 13 times as WWE Champion and three times as WWE 's World Heavyweight Champion ) , an accomplishment only previously achieved by WWE Hall of Famer Ric Flair . As of 2016 , John Cena is WWE 's highest-paid wrestler .