Shinsegae is a department store franchise.
is a Japanese department store franchise run by Sogo & Seibu . Shinsegae ( Korean : 신세계 , ) is a South Korean department store franchise , along with several other businesses , headquartered in Seoul , South Korea . The main building of the store was opened in 1930 as the Gyeongseong branch of Mitsukoshi , a Japanese department store franchise ; Korea was occupied by the Japanese Empire at the time .