Veronica Mars is a character.
A character ( sometimes known as a fictional character ) is a person or other being in a narrative work of art ( such as a novel , play , television series , or film ) . Veronica Mars . The series is set in the fictional town of Neptune , California , and stars Kristen Bell as the eponymous character . Veronica Mars (character) . The character , created by Rob Thomas , was originally male and the protagonist of his unproduced novel Untitled Rob Thomas Teen Detective Novel , which eventually became the basis of the series .