Scooby-Doo is a Hanna Barbera cartoon.
Scooby-Doo is an American animated cartoon franchise , comprising several animated television series produced from 1969 to the present day . , was created for Hanna-Barbera Productions by writers Joe Ruby and Ken Spears in 1969 . This Saturday-morning cartoon series featured four teenagers -- Fred Jones , Daphne Blake , Velma Dinkley , and Norville `` Shaggy '' Rogers -- and their talking brown Great Dane named Scooby-Doo , who solve mysteries involving supposedly supernatural creatures through a series of antics and missteps . Scoobert `` Scooby '' Doo is the eponymous character and protagonist of the animated television franchise of the same name created in 1969 by the American animation company Hanna-Barbera .