Transformers (film) is a film.
Transformers is a 2007 American science fiction action film based on the toy line of the same name created by Hasbro . The film , which combines computer animation with live-action filming , was directed by Michael Bay , with Steven Spielberg serving as executive producer . Hasbro 's promotional campaign for the film included deals with various companies ; advertising included a viral marketing campaign , coordinated releases of prequel comic books , toys , and books , as well as product placement deals with companies such as GM , Burger King , and eBay . The film won four awards from the Visual Effects Society and was nominated for three Academy Awards , for Best Sound Editing , Best Sound Mixing , and Best Visual Effects .