Gucci is Italian.
Florence ( [ ˈflɒrəns ] ; Firenze [ fiˈrɛntse ] ) is the capital city of the Italian region of Tuscany and of the Metropolitan City of Florence . Gucci ( [ guːtʃi ] [ ˈɡuttʃi ] ) is an Italian luxury brand of fashion and leather goods , part of the Gucci Group , which is owned by the French holding company Kering . Gucci was founded by Guccio Gucci in Florence in 1921 . Gucci is also the biggest-selling Italian brand .