Michael Jordan's career spanned the 1980s and 90s.
Michael Jordan . Jordan was one of the most effectively marketed athletes of his generation and was considered instrumental in popularizing the NBA around the world in the 1980s and 1990s . In 1991 , he won his first NBA championship with the Bulls , and followed that achievement with titles in 1992 and 1993 , securing a `` three-peat '' .