Instagram has supported images since 2013.
Instagram . It was created by Kevin Systrom and Mike Krieger , and launched in October 2010 as a free mobile app exclusively for the iOS operating system . In June 2012 , an `` Explore '' tab was introduced in the mobile apps , showing users a variety of media , including ( but not limited to ) popular photos and photos taken at nearby locations , trending tags and places , channels for recommended videos , and curated content . Support for videos was originally launched in June 2013 , and had a 15-second maximum duration and limited quality , with Instagram later adding support for widescreen and longer videos .