Kobe Bryant was in the NBA.
Kobe Bryant . He led the NBA in scoring during two seasons , and ranks third on the league 's all-time regular season scoring and fourth on the all-time postseason scoring list . Following his second year in the league , Bryant was chosen to start every All-Star Game until his retirement for a record 18 consecutive appearances , and his four All-Star MVP Awards are tied for the most in NBA history . Sporting News and TNT named Bryant the top NBA player of the 2000s .