The term "global village" was started by Marshall McLuhan.
`` Global village '' is a term closely associated with Canadian-born Marshall McLuhan , popularized in his books The Gutenberg Galaxy : The Making of Typographic Man ( 1962 ) and Understanding Media ( 1964 ) . Marshall McLuhan . McLuhan is known for coining the expression `` the medium is the message '' and the term global village , and for predicting the World Wide Web almost thirty years before it was invented .