Apple buys personal computers.
Apple Inc. is an American multinational technology company headquartered in Cupertino , California that designs , develops , and sells consumer electronics , computer software , and online services . The company 's hardware products include the iPhone smartphone , the iPad tablet computer , the Mac personal computer , the iPod portable media player , the Apple Watch smartwatch , and the Apple TV digital media player . Apple 's consumer software includes the macOS and iOS operating systems , the iTunes media player , the Safari web browser , and the iLife and iWork creativity and productivity suites . Apple was founded by Steve Jobs , Steve Wozniak , and Ronald Wayne in April 1976 to develop and sell personal computers .