Filmfare is about film.
Filmfare is an English-language , tabloid-sized magazine about Hindi-language cinema , popularly known as Bollywood . Since 1954 , it gives popular film awards the annual Filmfare Awards and Filmfare Awards South . Rakhi ( The sacred thread ) is a 1962 Indian Bollywood drama film directed by A. Bhimsingh and starring Ashok Kumar , Waheeda Rehman , Pradeep Kumar and Mehmood .