The X Factor is a TV show.
ITV is a commercial TV network in the United Kingdom . STV is a television channel serving the majority of Scotland . The X Factor is a British reality television music competition to find new singing talent . The X Factor (UK series 7) . The seventh series started on ITV on 21 August 2010 and ended on 12 December 2010 . This was the first series of the show to be filmed in high definition , and was simulcast on ITV1 HD and STV HD .