Nature des perceptions entourant les qualités écologiques des objets à caractère artisanal
In these days, artisanal-looking objects often symbolize ecological qualities such as natural materials and ethical production. The aims of the study were to explore perceptions towards artisanal looking objects and that, in order to recognize what ecological qualities are attributed to them, while trying to understand the reasons behind these associations. A study of users allowed to explore all the qualities that can be associated with this type of object, considering specifically the relationship between these environmental qualities and their planned lifespan. To do so, topics such as long-term appreciation, meaning and consideration of cultural diversity were examined during individual interviews. Results show that artisanal-looking objects are caracterized as objects being made of materials that are natural and safe for users. As well, their patina stimulates the perception of having a « story », and their originality gives the perception of the object having « soul ». Lastly, because they are considered as being made by independent designers, these objects are associated with ethical working conditions and are perceived as having the capability to drive the local economy. Among other things, the information gathered can inform theory and practice in the field of industrial design on the ability of artisanal-looking objects to be appreciated. Information can also shed light on their planned lifespan in regard to user’s level of emotional attachment, and on the desire of users to preserve and to bestow them upon future generations. This project stands as a first inventory of perceptions pertaining to this type of object, a field of research not yet well documented although it is in line with the current environmental and social context. The obtained results, therefore, contribute to the ongoing project of a more sustainable design, production and consumption.
perception consommation durable design durable artisanal-looking objects semantics perception ecological qualities visual cultures sustainable consumption sustainable design