La Promenade Masson : une étude de l'évolution du paysage alimentaire
The increase in the cost of housing is a phenomenon observed in several Canadian cities and Montreal is no exception. Even within the Quebec metropolis, this growth is taking place in certain boroughs such as Rosemont-La Petite-Patrie. Indeed, the increase in the cost of housing is significant and leads researchers to speak of residential gentrification. This study deepens the reflection of this process of socio-economic transformation of the district by integrating the commercial aspect of gentrification. Indeed, for several years now, the commercial development of Promenade Masson has been oriented towards offering better quality, more refined and more upscale products. Through various initiatives, merchants are even going so far as to offer a shopping experience to the consumer to create an emotional link between the consumer and the business. This is what leads us to consider the food landscape as a dynamic and complex space that is in keeping with David Harvey's tripartite conception of space. Thus, we approach the food landscape by considering its absolute, relative and relational dimensions. Following this contextualization, we question the link between commercial gentrification and the evolution of the food landscape. This research project also identifies 1) the social, demographic and economic evolution of the neighbourhood between 1996 and 2016; 2) the evolution of the food stores on Promenade Masson since the 2000s and 3) the mobilization of the food landscape by consumers.
Promenade Masson Rosemont-La Petite-Patrie Production of space Food landscape Commercial gentrification