Les maisons de disques à l’ère des médias sociaux et des services musicaux en ligne : étude de cas de quatre maisons de disques québécoises
During the last decade, music recording and production tools, social media, and platforms for  selling and listening to music in streaming have radically transformed the industry of recorded  music. The decline of  album sales and  new models  of music production, distribution, and  promotion have directly  affected the traditional  actors of the music  industry such as record  labels. While some predicted that these changes would bring an end to the records labels at the  benefit of self-production and self-promotion, others suggested that independent record labels  could become an essential part of this new environment, provided they adapt to it and develop  new services  and an  expertise that  meet the artists’ needs. This master thesis  explores the visibility of independent  Quebec music artists  on  the  social web and  the  role  record  labels  plays in it. In this multiple case study, four independent Quebec music labels were selected.  In-depht interviews were conducted with the Web project managers of these music labels to  discuss their perception  and  their  usage  of  Web  platforms,  as  well  as  the strategies they  employ to increase the visibility on the Web of the artistes they represent. Observational data  of the Web activities of the four music labels were also collected.
music multiple case study social media music labels web platforms for music listening music streaming services