La réception d’un nouveau produit écoconçu durant la commercialisation dans un contexte de PME québécoise par les détaillants : le cas d’un meuble de salle de bain
There are still very few new eco-designed products (NEP) commercialized by SMEs and commercial successes are even more rare in Quebec. In this context, this study examines how the eco-design process could be integrated more easily with people working in SMEs in Quebec, specifically studying the retailer’s reception of NEP during the commercialization. Therefore, a major question from this dissertation in learning research is: how a product designed according to the life cycle approach is received by the SMEs’ network of retailers? Also, our research explores how the role of designer, which normally ends at the beginning of the commercialization, could evolve during this phase to help receive a NEP.  This case study, examines the first phase of the commercialization of bathroom furniture eco-designed by a Quebec manufacturing SME in 2010 and 2011. The researcher observed the reception of a NEP, which in summary translates in the perception and appreciation of NEP. These observations were lead with people working in an SME manufacturing bathroom furniture and with people working in his network of retailers. It was observed that the understanding of the notion of eco-design is an important issue in the reception of a NEP. For this reason, the training of the retailers and the education of the consumers are an essential part for the positive reception of a NEP. Also, because of his/her knowledge of eco-design, the designer could become a major contributor during the phase of commercialization.
Design industriel Perception Communication Industrial design Eco-design Furniture Commercialization Reception Perception Appreciation Communication SME