Influence des structures commerciales de types lifestyle centers sur la centralité de leurs régions périphériques : le cas du Quartier DIX30 à Brossard
Over the time, trade has knew numerous changes in term of location and form, passing from prestigious department stores in the heart of cities in the early twentieth century to large shopping centers at the junction of highways in the years 2000. The lifestyle center is the most accomplished commercial form, the American concept exists since the years 1980 and it appeared for the first time in Quebec in 2006 in Brossard on the South Shore of Montreal. Its unusual features: a sales area of almost 2 000 000 square feet (making it a center of supra-regional scale), a mix of shops clustered around a pedestrian street and numerous other activities, breaks with the traditional agencement of the existing shopping malls. Thus, by becoming established in Brossard, the Quartier DIX30 modifies profoundly the commercial structure of the South Shore of Montréal. The Quartier DIX30 imposes itself as a major commercial pole against the domination of the Promenades Saint Bruno. The Quartier DIX30 will not only change the commercial structure of the South Shore, but more generally the urban centrality of the South Shore established itself as a major center pole. Due to the variety of activities and its concept of mix of shops clustered around a pedestrian street permitting social interaction, the Quartier DIX30 creates a commercial and office concentration. Thus, today develops around the Quartier DIX30 many building with offices. However, this new centrality created by the Quartier DIX30 raises interrogations in particular with respect to the privatization of a space imposing itself more and more like one of the principal poles of growth of the South Shore. Thus, a question legitimate is posed, does we aren't attending a privatization of a downtown area in becoming?
Centre commercial Lifestyle center Brossard Shop Shopping center Centrality Lifestyle center Suburbs South shore Brossard