Les stratégies organisationnelles de gestion des rumeurs sur Internet : une analyse ventriloque
In this thesis, we analyze the strategies organizations develop to manage and fight against rumors through the Internet and the social media. The objective is to mobilize a ventriloquial approach to analyze how various authority figures are used by the organizations and the consumers to lend weight to their respective positions through their online interactions. As we show, organizations use a multitude of authority figures to convince their consumers. At the same time, they position themselves as subjected to agencies that are contextual to the rumor they are facing. Similarly, Internet users stage concerns that are supposed to drive their positions. As we show, dialogues between organizations and Internet users reflect different relations between these two parties. Indeed, organizations do not all interact in the same way with Internet users. This analysis is based on data collected from organization websites and social media such as Facebook and Twitter.
Communication Internet Rumor Crisis management Authority figures Conversation analysis Organization Social media