BACKGROUND

The popularity of electronic messaging, particularly instant messaging, continues to grow. Users increasingly share electronic media content items such as electronic images, audio, and video with each other, reflecting a global demand to communicate more visually. Users also increasingly utilize their mobile devices to communicate with each other using chat and message programs.

Each messaging system is presented with the challenge of providing a graphical user interface that maintains the user's engagement on the system. It is paramount that the systems have the ability to present to each user the media content items that are most interesting or relevant to that user. In addition to the need to curate the media content items, the social networking systems are also presented with the challenge of providing a graphical user interface that captivates the user's attention and allows the user to view the curated media content items as well as further interact the network of individuals on the system.

