BACKGROUND

Digital information is collected on a large scale by various entities, including but not limited to merchant retailers, wholesalers, manufacturers, social media services, web service providers, telecommunication companies, employers, and the like. Digital information is a key component to the success of modern-day businesses. The advertising industry, which includes marketing companies, media services, and advertising agencies, among others, relies on digital information to target audiences and cater communications to effectively improve consumer relations. The accuracy of digital information, like any piece of information, can be outdated, corrupted, or susceptible human error. Gathering digital information from publicly-available resources, such as social media websites, is a challenging task and the reliability of such resources can only be afforded a limited amount of credibility. Moreover, as the world's reliance on digital information increases, so does its need to trust the accuracy of digital information and the sources from which the digital information is obtained.

Generally speaking, entities that create and maintain digital information can be more reliable and less susceptible to error. For instance, retailers typically record customer data and all related transactions facilitated through their computing systems. Manufacturers also maintain records of users of their products, through registered account data or registrations of products or warranties, by way of example. Even still, this digital information can be susceptible to human error, corruption, or expiration. Such errors result in wasted efforts and resources on behalf of advertisers and marketers who rely on the accuracy of the information. Provided the foregoing, it would be beneficial to have a system that provides seekers of digital information a means for cross-checking their requested data. Unfortunately these sources of digital information are typically not publicly available, and are oftentimes sold to advertisers or requesting entities in private sales, auctions, or on a subscription basis. Moreover, due to concerns relating to privacy and security, entities that generate and store digital information are disincentivized to make it available to other entities.

SUMMARY

Embodiments of the present invention relate to a claim verification system. More specifically, systems and methods are disclosed relating to the generation of a proof and attestation services notification for verifying a claim or statement of truth. It is generally known that sought-out information about entities can be inaccurate. The reliance on the accuracy of such information, particularly for the advertising industry, can result in wasted resources and other inefficiencies. As such, various embodiments described herein are generally directed to a system and methods that can generate, for third-parties or users, a proof and attestation notification that verifies claims about entities with a calculated and reliable level of certainty. In some embodiments, the claim verification system can receive requests from computing devices of requesting entities to verify claims about specific entities or subjects. A claim can include, among other things, a statement of truth corresponding to a factual statement or a question of fact regarding an entity or a subject. The claim verification system can access data repositories having digital information stored thereon. Each data repository can be searched to identify and retrieve relevant pieces of information about an entity (e.g., an advertising target) or a subject (e.g., a person, a place, an event) based on a received request to verify a claim about the entity or subject. The claim verification system can determine if any of the results at least partially correspond to, or in other words, verify any portion of the claim about the entity or subject. The claim verification system can also calculate a veracity score for the claim based on a determined likelihood that the results support the veracity (e.g., factual accuracy) of the claim. The claim verification system can also generate an attestation notification, which can include or be associated with the calculated veracity score. The attestation notification can indicate whether the claim is true (e.g., by reciting the claim or a corresponding claim), and in some aspects, provide a calculated level of certainty that the claim is in fact true. The generated attestation notification can then be communicated back to the requesting device. In various embodiments of the claim verification system, entities having an interest in determining whether claims associated with another entity or a subject are in fact true, can do so with a calculated degree of certainty. Various embodiments of the claim verification system, components, and methods described herein can enable a trusted party, such as Adobe, Inc. of San Jose, Calif., to provide proof and attestation services to requesting entities in an automated and reliable manner.

This summary is provided to introduce a selection of concepts in a simplified form that are further described below in the Detailed Description. This summary is not intended to identify key features or essential features of the claimed subject matter, nor is it intended to be used as an aid in determining the scope of the claimed subject matter.

