BACKGROUND

Technical Field

The present device relates to the field of container holding devices, particularly container holders in vehicles, such as those for beverages.

BACKGROUND

While cup holders are modernly ubiquitous in automobiles, marine vehicles, stadium seating, golf carts, strollers, universal cup holders adapters and numerous other items, they are not all created equal, even in the same vehicle. In lower-end vehicles and cup holders that are not in the center console of most vehicles, the cup holders generally consist only of a round opening and potentially one or more pieces of neoprene rubber (or other material) extending inwardly from the perimeter of the opening. Such cup retention systems are not particularly effective in securing a cup within the opening. A cup holder cannot generally be replaced in vehicles without replacing an entire console and dealers and after-market suppliers do not offer good options to better secure cups within cupholders. What is needed is a container holder retention device that can be fitted with an existing cupholder opening to better secure a cup within the cupholder.

SUMMARY

The present device comprises a spring biased retention element configured to have at least one support member and an orthogonal tab member. Support members can be coupled to a frame, while a tab member can protrude forward through an opening in a frame and coupled with a flap member. An adhesive member can be coupled to the rear side of a frame to allow the device to be affixed to the interior side wall of a container holder. When container is inserted into the holder, a flap is pushed down and maintains contact with the side of a container while held in place with the tension produced by a spring-biased retention element, thus preventing containers from moving about in the holder.

