TECHNICAL FIELD

The present invention relates to the field of electronics, and, more particularly, to the display and processing of digital promotions, and related methods.

BACKGROUND

Sales of a particular product or service may be based upon how well that product or service is marketed to a consumer. One form of marketing is a coupon, typically in paper form, for a discount toward the product or service. Some coupons may be retailer specific, for example, only redeemable for the discount at a particular retailer, while other coupons may be product specific from a manufacturer and redeemable at any retailer.

A coupon, while typically in paper form, may be in digital form and may be referred to as a digital promotion. A digital promotion may be selected or “clipped” via a mobile phone and saved to a digital wallet for redemption at a point-of-sale (POS) terminal, for example. A typical coupon is applicable to a given product and has a redeemable value that may vary based upon, for example, the quantity of a given item, brand of item, size of the product in terms of packaging, and/or the price point of the given item. A typical coupon may also be redeemable only at a given retailer and/or within a threshold time period.

An electronic messenger program or instant messenger is a computer program that permits real time text transmission over a computer network, for example, the Internet. One type of electronic messenger program or instant messenger is a chat or messenger bot, which is a computer program that provides conversation, for example, by way of text. The conversation may mimic human conversation. A messenger bot may be particularly useful for customer service or information acquisition applications.

SUMMARY

A digital promotion processing system may include a plurality of mobile wireless communications devices, each associated with a respective user, and a digital promotion server. The digital promotion server may be configured to operate a messenger bot to prompt each of the users to answer a trivia question from the respective mobile wireless communications device and operate the messenger bot to obtain answers to the trivia question from the plurality of mobile wireless communications devices. The digital promotion server may be configured to determine a first respective user to answer the trivia question correctly based upon the obtained answers, and generate a digital promotion for a given product and communicate the digital promotion to the mobile wireless communications device associated with the first user to answer the trivia question correctly.

The digital promotion server may be configured to communicate the digital promotion to the mobile wireless communications device via the messenger bot. The trivia question may have a difficulty level associated therewith, and the digital promotion may have a redeemable value associated with the difficulty level. The digital promotion server may be configured to adjust the redeemable value based upon the associated difficulty level, for example.

The digital promotion server may be configured to operate the messenger bot to communicate obtained answers from other mobile wireless communications devices, for example. The digital promotion server may be configured to communicate, via the messenger bot, a time expiration for permitting the users to answer the trivia question. The digital promotion server may be configured to communicate an incorrect answer notification to respective mobile wireless communications devices based upon a respective incorrect answer to the trivia question, for example.

The digital promotion may have a redeemable value associated therewith. The digital promotion server may be configured to adjust the redeemable value based upon an amount of elapsed time from prompting each of the users to answer the trivia question to determining the first respective user to answer the trivia question correctly based upon the obtained answers, for example.

The digital promotion server may be configured to generate the digital promotion for the given product from among a plurality of products based upon the trivia question, for example. The digital promotion server may be configured to collect information from the messenger bot comprising at least one of a user name, social media profile, user date of birth, user geographic location, and desired product, for example.

A method aspect is directed to a method of processing a digital promotion. The method may include using a digital promotion server to operate a messenger bot to prompt each of a plurality of users to answer a trivia question from an associated respective mobile wireless communications device from among a plurality thereof. The method may also include using the digital promotion server to operate the messenger bot to obtain answers to the trivia question from the plurality of mobile wireless communications devices, and determine a first respective user to answer the trivia question correctly based upon the obtained answers. The method may also include using the digital promotion server to generate a digital promotion for a given product and communicate the digital promotion to the mobile wireless communications device associated with the first user to answer the trivia question correctly.

A computer readable medium aspect is directed to a non-transitory computer readable medium comprising computer executable instructions that when executed by a processor cause the processor to perform operations. The operations may include operating a messenger bot to prompt each of a plurality of users to answer a trivia question from an associated respective mobile wireless communications device from among a plurality thereof, and operating the messenger bot to obtain answers to the trivia question from the plurality of mobile wireless communications devices. The operations may also include determining a first respective user to answer the trivia question correctly based upon the obtained answers, and generating a digital promotion for a given product and communicate the digital promotion to the mobile wireless communications device associated with the first user to answer the trivia question correctly.

