BACKGROUND

A company or an individual may choose to advertise for a variety of different reasons. For example, a company or an individual may create an advertising campaign (e.g. ad campaign) in order to create or improve brand awareness for a new or an existing product or service. Similarly, a company or an individual may create an ad campaign in order to drive sales of a product or service. Accordingly, it may be desirable to have a clear understanding of the times at which advertisements, such as those associated with an ad campaign, are consumed by viewers.

SUMMARY

Methods and systems are disclosed for generating an advertising schedule (e.g. ad schedule). At least one item of supplemental video content, such as advertisement or a copy of an advertisement, may be received. The at least one item of supplemental video content may be received, for example, from an advertiser. The at least one item of supplemental video content may be sent to a computing device, such as a computing device at a remote location. The computing device may utilize the at least one item of supplemental video content to determine data indicative of times at which the at least one item of supplemental video content was output via a plurality of client devices. For example, the data indicative of times at which the at least one item of supplemental video content was output via the plurality of client devices may be determined, at least in part, using automatic content recognition (ACR).

The data indicative of times at which the at least one item of supplemental video content was output via the plurality of client devices may be received from, such as, the computing device. Based on the received data, a first time at which the at least one item of supplemental video content was output via a greatest quantity of client devices of the plurality of client devices may be determined. Based on the received data, a second time at which the at least one item of supplemental video content was output via a second greatest quantity of client devices of the plurality of client devices may also be determined. The first time and the second time may be utilized, at least in part, to determine a start time and an end time associated with output of the at least one item of supplemental video content.

Based at least on the first time and the second time, a schedule associated with output of the at least one item of supplemental video content may be generated. For example, if the first time and the second time are utilized to determine the start time and the end time associated with output of the at least one item of supplemental video content, the schedule may indicate the start time and the end time. The schedule may be indicated and/or output. The schedule may be utilized to determine when an advertisement was output, such as when an advertisement was output live. Content viewed by at least one user may be identified based at least in part on the schedule.

