FIELD

The disclosure generally relates to financial transactions, and more specifically, to presenting personalized value added offers during advanced verification processes to financial transaction account owners.

BACKGROUND

Digital payment transactions may include a consumer providing transaction account information to complete an online transaction (e.g., for purchase and/or to store credential on file for future transactions). The transaction often involves entry of the account information including an account identifier into an online form. The account identifier may be imprinted on or encoded in a payment instrument that may take the form of a credit card, debit card, gift card, stored value card, digital token, and the like. Despite improvements, online payments are generally considered to be of higher risk than traditional transactions where a physical card is swiped or a device is read at a merchant's point of sale terminal.

To address the added risk involved in online transactions, efforts have been made to improve identity verification processes. One such improvement includes a two-step verification process. Other solutions utilize various configurations of encrypted digital certificates, tokens, biometrics, and/or time-based hard tokens to provide an added level of certainty to the verification process. However, added security processes may require the consumer to follow additional steps, which some may consider to be inconvenient or overly time-consuming. Having too many steps or requiring too much additional time presents added opportunities for a customer to abandon the purchase transaction.

As such, a system may be desired that allows additional security processes to be implemented for online (e.g., card not present) transactions, while also providing an additional incentive to the customer to follow-through with the purchase process. A method may be desired to provide an added value to customers to complete, rather than abandon a purchase due to identity verification steps that some customers might see as burdensome.

SUMMARY

Systems, methods, and articles of manufacture (collectively, the “system”) for presenting a personalized value added offer during an advanced verification process are disclosed. The system may receive an enrollment verification request. The enrollment verification request may comprise data relating to an account holder. The system may determine an enrollment status of the account holder. The system may determine a value added offer based on the account holder. The system may display an advanced verification interface. The advanced verification interface may comprise at least one of the value added offer or a security credential prompt. The system may receive a security credential input and a value added offer response.

In various embodiments, the system may also monitor at least one of the received security credential input, the received value added offer response, and/or the displayed advanced verification interface. The system may compile a historical transaction data based on the monitoring. The system may personalize the advanced verification interface based on the historical transaction data. The advanced verification interface may be personalized by removing at least one of a security credential field or an update account holder data field.

In various embodiments, the system may personalize the value added offer to generate a personalized value added offer. The personalized value added offer may be based on the historical transaction data. The historical transaction data may comprise at least one of a value added offer response, a usage rate, an abandonment rate, or a recent purchase transaction.

The foregoing features and elements may be combined in various combinations without exclusivity, unless expressly indicated herein otherwise. These features and elements as well as the operation of the disclosed embodiments will become more apparent in light of the following description and accompanying drawings.

