BACKGROUND

In modern days, most households own or lease at least one vehicle. Particularly in rural and suburban areas, it is not feasible for a consumer to solely use public transportation. For a vehicle manufacturer, it may be valuable to know whether a household may be ready to purchase a new vehicle or replace a vehicle. However, it is difficult to obtain such intelligence information. Consumers buy new vehicles for many reasons including that their family is growing, an existing car is old, damaged, or experiencing functional issues, or a child is reaching driving age, among other reasons. Currently, solutions have not identified a practical way for a manufacturer to determine when a consumer may purchase a new vehicle or replace an existing one.

SUMMARY

In some embodiments, techniques for identifying a home geofence space of a vehicle are used in conjunction with sensor data of the vehicle to further identify additional vehicles of the household. In some embodiments, a system of one or more computers can be configured to perform particular operations or actions by virtue of having software, firmware, hardware, or a combination of them installed on the system that in operation causes the system to perform the actions. One or more computer programs can be configured to perform particular operations or actions by virtue of including instructions that, when executed by data processing apparatus, cause the apparatus to perform the actions.

One general aspect includes a computer-implemented method that includes determining a home geofence space for a first vehicle, where the home geofence space and the first vehicle are associated with a household. The household may include a family with one or more members. The computer system may receive sensor data from the first vehicle that is captured using a sensor on the first vehicle while the first vehicle is within the home geofence space. For example, the sensor data may be collected using a sensor on the first vehicle when the vehicle is parked at home in the garage, driveway, or in the street near the household's home address. Using the sensor data, a second vehicle may be identified within the home geofence space. The second vehicle may be associated with the household based on the sensor data. Other embodiments of this aspect include corresponding computer systems, apparatus, and computer programs recorded on one or more computer storage devices, each configured to perform the actions of the methods.

Implementations may include one or more of the following features. Optionally, the sensor of the first vehicle includes a vison sensor (e.g., a camera). Optionally, the sensor of the first vehicle includes a transceiver communicating with the second vehicle using vehicle-to-vehicle communication. Optionally, associating the second vehicle with the household includes determining that the second vehicle belongs to the household based on the length of time the second vehicle was detected within the home geofence space, the times of day the second vehicle was detected within the home geofence space, or the number of times the second vehicle was detected within the home geofence space during a predetermined period of time (e.g., two weeks). Optionally, determining the home geofence space includes detecting a location of the first vehicle using a global positioning system (GPS) of the first vehicle in a pattern that corresponds to a home location pattern. Optionally, the home geofence space is determined using satellite images to map the home geofence space to include a driveway of the home address of the household. Optionally, the home geofence space is determined based at least in part on parking usage in the geographic region of the household (e.g., suburban, urban, rural, multi-tenant housing, and the like). Optionally, the method further includes determining, using the sensor data, the make of the second vehicle, the model of the second vehicle, the condition of the second vehicle, or a unique identifier of the second vehicle. Optionally, the method further includes identifying, based on the sensor data, an indication that the second vehicle may be replaced within a predetermined period of time (e.g., less than one month, less than 3 months, less than six months, or the like). In response to determining the second vehicle may be replaced soon, providing marketing materials to the household for replacing the second vehicle. Implementations of the described techniques may include hardware, a method or process, or computer software on a computer-accessible medium.

