BACKGROUND

The present invention relates to optimizing a digital display, and more particularly to selecting content for display on a digital display in a venue of a sporting event based on on-field action and expected response.

During a sporting event at a stadium or other sports venue, advertising is displayed in different places in the sports venue. Historically, sports venue advertisements were physical objects that could not change or be moved. More recently, some sports venue advertisements are projected on video displays located in fixed positions within the venue. While at least some of the audience attending an event at the sports venue can easily see the video display-based advertisements in the stadium, the target audience for the content of these video display-based advertisements includes the much larger audience who watches the event via an electronic broadcast of the event.

SUMMARY

In one embodiment, the present invention provides a method of optimizing a digital display. The method includes determining, by one or more processors, classifications of advertisements that are available for display on a plurality of digital displays in a venue during an event being conducted at the venue. The event includes actions being captured as images by one or more cameras. The images are broadcast to devices of viewers who are viewing the event via the devices receiving a live broadcast of the event. The method further includes using a cognitive analysis engine, predicting, by the one or more processors, a location of a future action in the event. The method further includes using the cognitive analysis engine, determining, by the one or more processors, a sentiment of an audience viewing the event. The audience includes spectators at the venue, the viewers who are viewing the event via the devices, or a combination of the spectators and the viewers. The method further includes based on the predicted location of the future action, the one or more processors (i) selecting a digital display from the plurality of digital displays and (ii) predicting that content on the selected digital display will be captured as an image by a camera and broadcast to the devices of the viewers. The method further includes based on the classifications of the advertisements, the sentiment of the audience, the predicted location of the future action, and the content being predicted to be captured as the image by the camera and broadcast to the devices of the viewers, selecting, by the one or more processors, an advertisement included in the advertisements. The method further includes sending, by the one or more processors, the selected advertisement to the selected digital display.

In another embodiment, the present invention provides a computer program product for optimizing a digital display. The computer program product includes a computer readable storage medium having computer readable program code stored on the computer readable storage medium. The computer readable program code is executed by a central processing unit (CPU) of a computer system to cause the computer system to perform a method. The method includes the computer system determining classifications of advertisements that are available for display on a plurality of digital displays in a venue during an event being conducted at the venue. The event includes actions being captured as images by one or more cameras. The images are broadcast to devices of viewers who are viewing the event via the devices receiving a live broadcast of the event. The method further includes using a cognitive analysis engine, the computer system predicting a location of a future action in the event. The method further includes using the cognitive analysis engine, the computer system determining a sentiment of an audience viewing the event. The audience includes spectators at the venue, the viewers who are viewing the event via the devices, or a combination of the spectators and the viewers. The method further includes based on the predicted location of the future action, the computer system (i) selecting a digital display from the plurality of digital displays and (ii) predicting that content on the selected digital display will be captured as an image by a camera and broadcast to the devices of the viewers. The method further includes based on the classifications of the advertisements, the sentiment of the audience, the predicted location of the future action, and the content being predicted to be captured as the image by the camera and broadcast to the devices of the viewers, the computer system selecting an advertisement included in the advertisements. The method further includes the computer system sending the selected advertisement to the selected digital display.

In another embodiment, the present invention provides a computer system including a central processing unit (CPU); a memory coupled to the CPU; and a computer readable storage device coupled to the CPU. The storage device includes instructions that are executed by the CPU via the memory to implement a method of optimizing a digital display. The method includes the computer system determining classifications of advertisements that are available for display on a plurality of digital displays in a venue during an event being conducted at the venue. The event includes actions being captured as images by one or more cameras. The images are broadcast to devices of viewers who are viewing the event via the devices receiving a live broadcast of the event. The method further includes using a cognitive analysis engine, the computer system predicting a location of a future action in the event. The method further includes using the cognitive analysis engine, the computer system determining a sentiment of an audience viewing the event. The audience includes spectators at the venue, the viewers who are viewing the event via the devices, or a combination of the spectators and the viewers. The method further includes based on the predicted location of the future action, the computer system (i) selecting a digital display from the plurality of digital displays and (ii) predicting that content on the selected digital display will be captured as an image by a camera and broadcast to the devices of the viewers of the event. The method further includes based on the classifications of the advertisements, the sentiment of the audience, the predicted location of the future action, and the content being predicted to be captured as the image by the camera and broadcast to the devices of the viewers, the computer system selecting an advertisement included in the advertisements. The method further includes the computer system sending the selected advertisement to the selected digital display.

