BACKGROUND

All businesses have an ongoing need to market the goods and services they provide. In many cases, businesses use mailers, brochures, radio and television advertisements, internet advertisements and other marketing items that provide information about their business. The physical marketing material may come in a variety of sizes from magazine-sided catalogues and brochures to pamphlets and individual business cards.

Business cards are commonly exchanged between individuals as a means of passing along contact information. The business cards are typically constructed solely from paper, and do not contain any active elements. Recently, electronic elements have been added to business cards, brochures, and other marketing items in order to provide additional content that cannot be provided via a traditional piece of marketing material.

For example, video screens have been added to marketing materials, along with batteries, speakers, buttons, and other simple electronics. The video screens may be programmed to automatically start playing a prerecorded media segment relating to the business when a section of the brochure is opened. When such screens are added to marketing materials, the materials are often referred to as video brochures or video business cards. Video brochures may be manufactured using inexpensive structural materials and electronic components. This reduces their cost and makes them practical to give to people that are interested in the business.

Traditional manufacturing processes typically require that a large number of video brochures be produced when a given run is initiated. Because of the current nature of the brochures, businesses are unable to make customized video brochures and other electronic marketing material in small quantities, or at least not cheaply enough to make them economically feasible. For example, a business may want to make a personalized video brochure for a single user or for a small group of users that is unique to that user or group of users. Using current electronic marketing materials, the business would need to pay a large sum of money to produce the customized and personalized brochures. Accordingly, improvements can be made to allow personalized video brochures to be produced at a small scale.

BRIEF SUMMARY

Embodiments described herein are directed to systems, apparatuses, and methods for personalizing marketing materials such as video brochures. In one embodiment, an electronic marketing system is provided. The electronic marketing system includes an electronic display device and a housing. A first window is formed by the housing that allows the electronic display to be seen through at least a portion of the housing. A second window is formed in the housing and can, for example, provide a view of an insert in the housing.

In another embodiment, a system is provided that includes an electronic display and a housing that forms first and second windows. The first window allows the display to be viewed through at least a portion of the housing. The second window shows various portions of customized printing on an insert associated with the housing.

In another embodiment, a method is provided for personalizing a video brochure. The method includes the steps of printing a custom design on an insert, arranging the insert to show through a die cut window of the video brochure, and adhering the insert to the video brochure in the arranged position.

This Summary is provided to introduce a selection of concepts in a simplified form that are further described below in the Detailed Description. This Summary is not intended to identify key features or essential features of the claimed subject matter, nor is it intended to be used as an aid in determining the scope of the claimed subject matter.

Additional features and advantages will be set forth in the description which follows, and in part will be apparent to one of ordinary skill in the art from the description or may be learned by the practice of the teachings herein. Features and advantages of embodiments described herein may be realized and obtained by means of the instruments and combinations particularly pointed out in the appended claims. Features of the embodiments described herein will become more fully apparent from the following description and appended claims.

