FIELD OF THE INVENTION

The present disclosure, generally, pertains to message testing and, more particularly, to a selective, quantitative research methodology that includes generation and testing of messages and message bundles.

BACKGROUND OF THE INVENTION

Information can be provided in various ways, and various messages providing the same information can have subtly (or even substantially) different meaning and be variously effective at disseminating the information. The arrangement of certain message terms, as well as the inclusion or exclusion of various terms, and the combination of a plurality messages in a specific sequential order can impact the way information is disseminated and interpreted.

In an effort to deliver messages or bundles of messages in an effective and optimal way, market research has been developed to test message effectiveness. Known testing practices include choice-based message selection models. Such known models can operate to provide sets of message choices to a respondent, in which each set contains a few (e.g., 3 or 4) options. The options can include individual messages or message bundles. The respective choices can include individual messages or bundles thereof, and some of the individual messages can be provided a number of times to a single respondent, for example, in repeat choice exercises. As used herein, a “choice exercise” refers, generally, to a number of messages and/or message bundles that are provided to a respondent, such as in a survey, for which responses are received in response thereto. Accordingly, the number of theoretical choices can be higher than the actual number choices that are provided to each respondent. In operation, message choices are provided to respondents, and selections are received from the respondents in connection with preferences.

In addition, a TURF analysis, as known in the art, can be used to determine incremental benefits of adding messages to one or more bundles. This is used to determine, for example, messages that may appeal to a relatively high number of people.

Unfortunately, such traditional methodologies have limitations and shortcomings. For example, in case individual messages are tested using a choice-based message selection model, then message bundles may need to be modeled using a simulator. Alternatively, and in case message bundles are tested, then scores for individual messages will have to be modeled, which is similarly not preferred as many messages are modeled to have similar scores.

In addition to the difficulties associated with testing a large number (e.g., over sixty) of messages, conventional choice methodologies are limited in the kinds of messages that are tested, such as original messages only, which limits opportunities to improve messages. Furthermore, conventional testing methodologies do not produce very discriminating scores for messages, nor messages bundles and story flows that are applicable for different marketing channels.

Still further, message testing based on a choice-based message selection model does not take into account individual respondent-level choice drivers. The result can be message choices being tested that have little to no relevance with many respondents in many choice sets, which is inefficient and inaccurate.

It is in connection with these and other concerns that the present disclosure is provided.

BRIEF SUMMARY

In accordance with one or more implementations of the present disclosure, a system and method are disclosed that include receiving, from a user computing device by at least one information processor configured by executing code stored on non-transitory processor readable media, a plurality of messages. Further, for each respective one of the received plurality of messages: a series of steps can be performed. The steps can include identifying, by the at least one information processor, language in the respective message; determining, by the at least one information processor as a function of the identified language, at least one heuristic associated with the respective message; generating, by the at least one information processor as a function of the at least one heuristic associated with the respective message, a first modified version of the respective message, wherein the first modified version includes language that is not in the respective message, and further wherein the first modified version represents the at least one heuristic associated with the respective message; and generating, by the at least one information processor as a function of at least one other heuristic, at least one second modified version of the respective message. Further, the at least one second modified version includes language not in the respective message and not in the first modified version of the respective message, and further wherein the at least one second modified version represents the determined at least one other heuristic. Moreover, the present disclosure includes prompting, by the at least one information processor, a computing device operated by a respondent to respond to a first survey of a plurality messages, wherein the first survey includes at least one of respective messages, at least one first modified version of the respective messages, at least one second modified version of the respective messages, or any combination thereof, and further wherein each determined heuristic associated with the received plurality of messages is represented in the first survey. The at least one information processor can receive, from the computing device operated by the respondent, responses to each of the messages in the first survey, and further can determine as a function of the responses, at least one heuristic associated with the respondent. The at least one information processor can generate a second survey that includes at least one of respective messages, at least one first modified version of the respective messages, at least one second modified version of the respective messages, or any combination thereof, wherein each of the messages in the second survey is associated with the at least one heuristic associated with the respondent. Moreover, the at least one information processor can provide the second survey to the computing device operated by the respondent.

The details of one or more implementations are set forth in the accompanying drawings and the description below. Other features and advantages will be apparent from the description and drawings, and from the claims.

