BACKGROUND

Social media platforms represent a popular and convenient avenue for users to share content with other users. Many social media platforms allow users to interact with content shared by others, whether by showing approval (e.g., through actions often referred to as a “like,” a “thumbs up,” etc.), showing disapproval (e.g., a “thumb down,” etc.) and/or further circulating the content on social media (e.g., “sharing,”), which may include circulation on the same social media platform and/or on a different platform.

Some video games may provide options for sharing content through social media. In particular, some video games may share content relating to some aspect of the game, such as a video of gameplay or an indication of a high score, to social media.

SUMMARY

The techniques described herein, in some embodiments, relate to adapting video game assets based on social media interactions with posts that are posted by the player to one or more social media platforms. The player can post data (e.g., multimedia data) related to the player's gameplay of the video game in the social media posts, and the techniques can modify one or more video game assets of the video game based on the social media interactions.

Some embodiments relate to a computer-implemented method of adapting assets for a video game based on social media interaction. The method includes using at least one computer hardware processor to perform sending, to a computing device associated with a social media platform, instructions to create a social media post comprising at least one piece of multimedia content relating to a video game, the at least one piece of multimedia content produced by a player of the video game, receiving, from the computing device, data indicative of one or more indications of user interaction with the social media post, determining a score for the player based at least in part on the received data indicative of the one or more indications of user interaction relating to the social media post, and adapting one or more assets of the video game for the player based at least in part on the determined score for the player.

In some examples, adapting the one or more assets for the video game includes generating, based on the received data indicative of the one or more indications of user interaction relating to the social media post, a request to modify an account associated with the player of the video game to adapt the one or more assets for the video game based on the score, and transmitting the request to one or more second computing devices associated with the video game. The one or more second computing devices associated with the video game can include a video game server providing one or more aspects of the video game.

In some examples, adapting the one or more assets for the video game includes modifying an account associated with the player to adapt the one or more assets for the video game.

In some examples, the method includes receiving, from the computing device associated with the social media platform, second data indicative of one or more second indications of user interaction with the social media post, and determining the score for the player includes determining the score for the player based at least in part on: the received data indicative of the one or more indications of user interaction relating to the social media post; and the received second data indicative of the one or more second indications of user interaction relating to the social media post.

In some examples, the method includes sending, to a second computing device associated with a second social media platform, second instructions to create a second social media post comprising the at least one piece of multimedia content relating to the video game, and receiving, from the second computing device, second data indicative of one or more indications of user interaction with the second social media post, wherein determining the score for the player includes determining the score for the player based at least in part on: the received data indicative of the one or more indications of user interaction relating to the social media post, and the received second data indicative of one or more indications of user interaction with the second social media post.

In some examples, sending the instructions to create a social media post including the at least one piece of multimedia content relating to a video game includes sending one or more of: the multimedia content, wherein the multimedia content comprises gameplay of the video game performed by the player; data determined based on the player's gameplay of the video game; data determined based on the multimedia content; or some combination thereof.

In some examples, adapting one or more assets for the video game includes increasing the player's progress with the video game, increasing a score of the player for the video game, unlocking an in-game item for the player for the video game, increasing an amount of an in-game currency for the player for the video game, or some combination thereof.

Some embodiments relate to an apparatus for adapting assets for a video game based on social media interaction. The apparatus includes a processor in communication with a memory. The processor is configured to execute instructions stored in the memory that cause the processor to perform sending, to a computing device associated with a social media platform, instructions to create a social media post comprising at least one piece of multimedia content relating to a video game, the at least one piece of multimedia content produced by a player of the video game, receiving, from the computing device, data indicative of one or more indications of user interaction with the social media post, determining a score for the player based at least in part on the received data indicative of the one or more indications of user interaction relating to the social media post, and adapting one or more assets of the video game for the player based at least in part on the determined score for the player.

In some examples, adapting the one or more assets for the video game includes generating, based on the received data indicative of the one or more indications of user interaction relating to the social media post, a request to modify an account associated with the player of the video game to adapt the one or more assets for the video game based on the score, and transmitting the request to one or more second computing devices associated with the video game.

In some examples, adapting the one or more assets for the video game includes modifying an account associated with the player to adapt the one or more assets for the video game.

In some examples, the processor is configured to execute instructions stored in the memory that cause the processor to perform receiving, from the computing device associated with the social media platform, second data indicative of one or more second indications of user interaction with the social media post, wherein determining the score for the player includes determining the score for the player based at least in part on the received data indicative of the one or more indications of user interaction relating to the social media post, and the received second data indicative of the one or more second indications of user interaction relating to the social media post.

In some examples, the processor is configured to execute instructions stored in the memory that cause the processor to perform sending, to a second computing device associated with a second social media platform, second instructions to create a second social media post comprising the at least one piece of multimedia content relating to the video game, and receiving, from the second computing device, second data indicative of one or more indications of user interaction with the second social media post, wherein determining the score for the player comprises determining the score for the player based at least in part on the received data indicative of the one or more indications of user interaction relating to the social media post, and the received second data indicative of one or more indications of user interaction with the second social media post.

In some examples, sending the instructions to create a social media post comprising the at least one piece of multimedia content relating to a video game comprises sending one or more of: the multimedia content, wherein the multimedia content comprises gameplay of the video game performed by the player; data determined based on the player's gameplay of the video game; data determined based on the multimedia content; or some combination thereof.

In some examples, adapting one or more assets for the video game includes increasing the player's progress with the video game, increasing a score of the player for the video game, unlocking an in-game item for the player for the video game, increasing an amount of an in-game currency for the player for the video game, or some combination thereof.

Some embodiments relate to at least one non-transitory computer-readable storage medium storing processor-executable instructions that, when executed by at least one computer hardware processor, cause the at least one computer hardware processor to perform the acts of sending, to a computing device associated with a social media platform, instructions to create a social media post comprising at least one piece of multimedia content relating to a video game, the at least one piece of multimedia content produced by a player of the video game, receiving, from the computing device, data indicative of one or more indications of user interaction with the social media post, determining a score for the player based at least in part on the received data indicative of the one or more indications of user interaction relating to the social media post, and adapting one or more assets of the video game for the player based at least in part on the determined score for the player.

In some examples, adapting the one or more assets for the video game includes generating, based on the received data indicative of the one or more indications of user interaction relating to the social media post, a request to modify an account associated with the player of the video game to adapt the one or more assets for the video game based on the score, and transmitting the request to one or more second computing devices associated with the video game.

In some examples, adapting the one or more assets for the video game includes modifying an account associated with the player to adapt the one or more assets for the video game.

In some examples, the instructions further cause the at least one computer hardware processor to perform the acts of receiving, from the computing device associated with the social media platform, second data indicative of one or more second indications of user interaction with the social media post, wherein determining the score for the player comprises determining the score for the player based at least in part on the received data indicative of the one or more indications of user interaction relating to the social media post, and the received second data indicative of the one or more second indications of user interaction relating to the social media post.

In some examples, the instructions further cause the at least one computer hardware processor to perform the acts of sending, to a second computing device associated with a second social media platform, second instructions to create a second social media post comprising the at least one piece of multimedia content relating to the video game, and receiving, from the second computing device, second data indicative of one or more indications of user interaction with the second social media post, wherein determining the score for the player comprises determining the score for the player based at least in part on: the received data indicative of the one or more indications of user interaction relating to the social media post, and the received second data indicative of one or more indications of user interaction with the second social media post.

There has thus been outlined, rather broadly, the features of the disclosed subject matter in order that the detailed description thereof that follows may be better understood, and in order that the present contribution to the art may be better appreciated. There are, of course, additional features of the disclosed subject matter that will be described hereinafter and which will form the subject matter of the claims appended hereto. It is to be understood that the phraseology and terminology employed herein are for the purpose of description and should not be regarded as limiting.

