FIELD OF THE DISCLOSURE

This disclosure relates generally to processing of digital content, and more specifically to techniques for modifying the tone of digital content, without substantially modifying semantic meaning of the digital content.

BACKGROUND

Digital content can be distributed among a vast number of people around the world. Consumers of digital content can vary widely, and language tone preferences of the consumers can also vary widely based on factors such as geolocation, age, familiarity with products and brands, proficiency in the languages of communication, and cultural backgrounds. Thus, while the semantic meaning of two communications can be effectively the same, the tone of those two communications can vary greatly. In this manner, semantic meaning can be thought of as tone-independent. For example, certain demographics may prefer consistently polite language, whereas other demographics might find such consistently polite content somewhat insincere. Teenagers, for instance, may prefer slang or otherwise relatively lower levels of formality when communicating a given message, whereas military personnel might prefer relatively higher levels of formality when communicating a semantically similar message. Thus, digital content created for one group of consumers having specific tone preferences (e.g., with respect to politeness and/or formality) in the digital content may not be tone-appropriate for a different group of consumers having different preferences.

