BACKGROUND

Service providers include multichannel video programming distributors (MVPDs) that provide television, video, internet and other content services to subscribers or users. Demand-side platforms include automated advertisement campaign management processes that enable advertisers to direct ad placements with MVPDs, for example, in real time. It is increasingly challenging for service providers such as MVPDs to engage with DSPs and auxiliary services while maintaining security of MVPD data, including subscriber data. In view of increasingly malicious and pervasive attempts to breach privacy data, global privacy laws have become increasingly rigid, putting arduous requirements on service providers to secure subscriber data. The security of personally identifiable information (PII) is essential as service providers are increasingly regulated and a single data breach can cause potentially catastrophic embarrassment and damages.

