Sony Group Announces PS5 Price Increase in EMEA, APAC, and Latin America
<p>Jim Ryan, CEO of <a href='https://financialmodelingprep.com/financial-summary/SONY'>Sony Group Corporation (NYSE:SONY)</a> announced that recommended retail pricing for PS5 will increase immediately in EMEA, APAC, and Latin America markets due to challenging economic conditions. </p>
<p>In key markets such as the EU, Japan, and China, PS5 prices will rise 10%-13%. Prices in the US will stay unchanged. </p>
<p>Analysts at Oppenheimer raised their G&NS segment sales estimates for 2022 to reflect the price increases and higher expectations for accessory sales following the reveal of the new PS5 controller, DualSense Edge. </p>
<p>Also, on August 29, Hermen Hulst, Head of PlayStation Studios, announced the acquisition of Savage Game Studios. Savage will join a newly created PlayStation Studios Mobile Division and is currently working on a new unannounced, AAA, mobile live service action game.</p>

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