Takeaways from Facebook’s Expert Call
<p>Analysts at Oppenheimer hosted a call with industry consulting to discuss <a href='https://financialmodelingprep.com/financial-summary/FB'>Facebook, Inc. (NASDAQ:FB) </a>plans to discuss the measurement, conversion, and headwinds related to ROI caused by Apple's changes in IDFA privacy.</p>
<p>Analysts are seeing a 20% reduction in iOS conversion reporting, which is higher than the company's announced 15% underreporting. Also, Facebook's decision to reduce click-through attribution windows from 28 to 7 days has also affected the reduction in conversion reporting for companies selling products with longer average-lead times.</p>
<p>In spite of lower reported conversion and ROAS, clients have not decreased their spending on Facebook, but rather have adjusted their expectation on the return, as the company remains a principal for performance marketing campaigns. </p>

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