<story><title>I feel like I’m living the first line of my obituary.</title><url>https://wikimediafoundation.org/w/index.php?title=L11_1123_combo10B_PFP/en/US</url></story><parent_chain></parent_chain><comment><author>aresant</author><text>Brilliant headline.&lt;p&gt;But man, I would love to help Wikipedia optimize their campaign.&lt;p&gt;I know they work on CRO internally but on this page, for instance, I see 30%+ sitting on the table with:&lt;p&gt;a) Fix the headline - Wikimedia&apos;s headline is &quot;From Wikipedia programmer Brandon Harris&quot;. The OP in this thread fixed by taking the very compelling first line &quot;I feel like I’m living the first line of my obituary.&quot; Still needs an action for scanners (80% of your readers).&lt;p&gt;b) Call to Action Needs to be More Obvious - The call to action doesn&apos;t appear as a link in the copy, users will miss the box on top right. Eye @ end of article flows to the &quot;give monthly&quot; link. The box at the top right falls into the deadzone of visual attention. An arrow would be cheesy, but effective, as would hyperlinks in the text w/strong call to action text.&lt;p&gt;c) Edit the Copy &amp;#38; Formatting - The copy concept is outstanding. The formatting and paragraph structure needs to be edited down. The old &quot;If I&apos;d had more time i would have written you a shorter letter&quot; - eg word economy. Could be as powerful or more-so with moderate editing. Needs sub-headlines, just something like &quot;How can you help?&quot; lets scanners quickly read the headline, first paragraph and jump right into donate mode.&lt;p&gt;d) Humanize Brandon - Get a picture of Brandon on there for goodness sakes. Humanizing the page with an actual image almost always works.&lt;p&gt;e) Fix Your CC Page - The click through to the donate page is bizarrely formatted with the form on the far right. Why introduce more ad-copy when somebody has indicated they want to donate? Reduce friction, don&apos;t introduce more. Better yet partner w/Amazon or somebody to process donations that&apos;s trusted and makes payments absurdly easy (PayPal doesn&apos;t count)&lt;p&gt;f) Leverage the Exit Action - I get that Wikipedia is a foundation but hit some of the basic fun commerce drivers like a little javascript exit pop like &quot;Want to help but don&apos;t have the cash? Donate 60 seconds instead.&quot; and drive to a simple FB / Twitter screen to have people push to social on the drive.&lt;p&gt;g) Tweak your Buttons - These buttons feel like government issue desks. You might argue that this helps give them credibility as a charity to look a little off-the-shelf, but that is one of the most basic things to tweak. Build a button people can&apos;t resist rolling over, and they&apos;ll click it more and take more actions. Period.&lt;p&gt;I love Wikipedia, I want to help. Who do I go bother?&lt;p&gt;If anybody from Wikipedia is out there I am raising my hand, I want to donate time and expertise. Contact me via profile.</text></comment>
<story><title>I feel like I’m living the first line of my obituary.</title><url>https://wikimediafoundation.org/w/index.php?title=L11_1123_combo10B_PFP/en/US</url></story><parent_chain></parent_chain><comment><author>RockyMcNuts</author><text>Not sure which would be less annoying -  a few Adsense links clearly marked and off on the side, or the ginormous banner and somewhat overwrought copy.</text></comment>