<story><title>What I learnt after burning $10M as an entrepreneur</title><url>https://twitter.com/awilkinson/status/1376985854229504007</url></story><parent_chain><item><author>johnx123-up</author><text>Don&amp;#x27;t miss Dustin&amp;#x27;s (Asana co-founder) response: &lt;a href=&quot;https:&amp;#x2F;&amp;#x2F;twitter.com&amp;#x2F;moskov&amp;#x2F;status&amp;#x2F;1377007980063809541&quot; rel=&quot;nofollow&quot;&gt;https:&amp;#x2F;&amp;#x2F;twitter.com&amp;#x2F;moskov&amp;#x2F;status&amp;#x2F;1377007980063809541&lt;/a&gt;</text></item></parent_chain><comment><author>tweetle_beetle</author><text>&amp;gt;  Even OUR OWN Google keywords were plastered with “Asana vs. Flow” paid links.&lt;p&gt;I don&amp;#x27;t know if this shock is in good faith, but it is very naive for a founder of a SaaS to not be aware of such marketing strategies - brand PPC campaigns are basic.&lt;p&gt;On a side note, I&amp;#x27;ve often wondered how much money Google must make from people paying to fill up the ad slots for keywords which are their company name and they already rank in position 1 for. &amp;quot;If you don&amp;#x27;t bid for them, then your competitor might - so give us your money&amp;quot;.</text></comment>
<story><title>What I learnt after burning $10M as an entrepreneur</title><url>https://twitter.com/awilkinson/status/1376985854229504007</url></story><parent_chain><item><author>johnx123-up</author><text>Don&amp;#x27;t miss Dustin&amp;#x27;s (Asana co-founder) response: &lt;a href=&quot;https:&amp;#x2F;&amp;#x2F;twitter.com&amp;#x2F;moskov&amp;#x2F;status&amp;#x2F;1377007980063809541&quot; rel=&quot;nofollow&quot;&gt;https:&amp;#x2F;&amp;#x2F;twitter.com&amp;#x2F;moskov&amp;#x2F;status&amp;#x2F;1377007980063809541&lt;/a&gt;</text></item></parent_chain><comment><author>davedx</author><text>It&amp;#x27;s all a bit &amp;quot;He says, she says&amp;quot;, isn&amp;#x27;t it? I think it&amp;#x27;s not really the point of the Tweets anyway</text></comment>