<story><title>Why &apos;Long Rituals&apos; Matter</title><url>https://longtermist.substack.com/p/why-long-rituals-matter</url></story><parent_chain></parent_chain><comment><author>munificent</author><text>I seemed to have missed the part in the article where the author explains why long rituals matter.&lt;p&gt;If you want an answer, I think it&amp;#x27;s because they help us cope with death. By participating a ritual that predates us and outlive us, we feel like our actions help maintain something that will still be there when we are gone. We commune with the ritual to be part of something bigger and longer-lived than ourselves.</text></comment>
<story><title>Why &apos;Long Rituals&apos; Matter</title><url>https://longtermist.substack.com/p/why-long-rituals-matter</url></story><parent_chain></parent_chain><comment><author>twic</author><text>The strongest theory about the origin of the big horse is that it was an advert for a horse shop. Maybe we can form more rituals around great advertisements from ancient times. Let&amp;#x27;s start greeting each other on the phone with &amp;quot;wazzaaaap&amp;quot;.</text></comment>