<story><title>The IAB loves tracking users but hates users tracking them</title><url>https://shkspr.mobi/blog/2023/01/the-iab-loves-tracking-users-but-it-hates-users-tracking-them/</url></story><parent_chain><item><author>niknetniko</author><text>Am I missing something here? I understand the &amp;quot;The IAB loves tracking users.&amp;quot; part of the title, but where is the part about &amp;quot;But it hates users tracking them.&amp;quot;? Based on the title, I would have expected an exception in their standard for themselves, or a story about how their own user tracking technology was used against them.&lt;p&gt;However, there is none of that. Just that the IAB does not want to make it easier for users to escape their tracking (which, given their purpose, is unfortunately entirely expected). What justifies &amp;quot;But it hates users tracking them.&amp;quot;?</text></item></parent_chain><comment><author>didymospl</author><text>The later part refers to the plus addressing, like &amp;quot;han.solo+github@gmail.com&amp;quot;, which people use to so that &amp;quot;If they later start receiving spam to that address, they know the service has leaked or sold their info.&amp;quot;. Now the IAB requests that advertisers should normalise such addresses by dropping the part after the plus sign, and therefore effectively stopping users from &amp;quot;tracking&amp;quot; the advertisers.</text></comment>
<story><title>The IAB loves tracking users but hates users tracking them</title><url>https://shkspr.mobi/blog/2023/01/the-iab-loves-tracking-users-but-it-hates-users-tracking-them/</url></story><parent_chain><item><author>niknetniko</author><text>Am I missing something here? I understand the &amp;quot;The IAB loves tracking users.&amp;quot; part of the title, but where is the part about &amp;quot;But it hates users tracking them.&amp;quot;? Based on the title, I would have expected an exception in their standard for themselves, or a story about how their own user tracking technology was used against them.&lt;p&gt;However, there is none of that. Just that the IAB does not want to make it easier for users to escape their tracking (which, given their purpose, is unfortunately entirely expected). What justifies &amp;quot;But it hates users tracking them.&amp;quot;?</text></item></parent_chain><comment><author>phkahler</author><text>&amp;gt;&amp;gt; What justifies &amp;quot;But it hates users tracking them.&amp;quot;?&lt;p&gt;Users can tell which site gave away their email address by using the variants discussed. It&amp;#x27;s not tracking in the same sense, but it does allow tracking who respects privacy. It also allows throwing away junk mail where someone required an email address just to (for example) make a sale or use their wifi.</text></comment>