<story><title>Why Snapchat Spectacles failed</title><url>https://techcrunch.com/2017/10/28/why-snapchat-spectacles-failed/</url></story><parent_chain><item><author>sssparkkk</author><text>So how about this: the influencers on Snapchat are all recording &lt;i&gt;themselves&lt;/i&gt; most of the time. These glasses did nothing to help with that particular and most popular use case.&lt;p&gt;I feel really weird for being the first to bring this up, it seems pretty obvious to me the main reason these glasses weren&amp;#x27;t going to catch on.</text></item></parent_chain><comment><author>AJ007</author><text>After I got the spectacles here were the reactions I got, from people in the 21-35 demographic:&lt;p&gt;First, wow I had no idea these existed&lt;p&gt;Second, where can I get them&lt;p&gt;Third, (months later) lost interest&lt;p&gt;Snapchat should have just had a buy now button in the app. Instead they tried to do some guerrilla marketing thing. If you have a captive audience of tens of millions of people, you don&amp;#x27;t need to create buzz around your product. Either you made something people want or you didn&amp;#x27;t. Me personally, they hurt my face. So I wore them about twice.</text></comment>
<story><title>Why Snapchat Spectacles failed</title><url>https://techcrunch.com/2017/10/28/why-snapchat-spectacles-failed/</url></story><parent_chain><item><author>sssparkkk</author><text>So how about this: the influencers on Snapchat are all recording &lt;i&gt;themselves&lt;/i&gt; most of the time. These glasses did nothing to help with that particular and most popular use case.&lt;p&gt;I feel really weird for being the first to bring this up, it seems pretty obvious to me the main reason these glasses weren&amp;#x27;t going to catch on.</text></item></parent_chain><comment><author>yourapostasy</author><text>There is a possibility that Snapchat realized that aspect of the influencers population, and sought to expand their revenue base by creating another large use case with Spectacles.&lt;p&gt;I think we&amp;#x27;re in a spontaneity uncanny valley for that kind of use case, though, and we have to wait for the hardware (mostly low energy processing and battery) tech to catch up before we climb out of the valley. A lot of the popular content has some element of surprise&amp;#x2F;spontaneity to hook eyeballs in. I suspect a device form factor like Spectacles, or really, the &amp;quot;recording others&amp;quot; use case, won&amp;#x27;t take off for the masses until it is as light as normal sunglasses, as stylish, continuously records HD video and high-grade audio 16-20 hours before needing a recharge, and is coupled with management software that makes it easy to pick out what you want to publish (if you exclaim, &amp;quot;Woah! Did you see that!?&amp;quot;, or more prosaically, &amp;quot;Worldsta-a-a-r!&amp;quot;, that&amp;#x27;s picked up for a potential clip to publish, so you don&amp;#x27;t have to scrub through hours of video). Maybe coupled with an AR interface that gives you on-the-spot access to the publishing interface.&lt;p&gt;Until then, the &amp;quot;recording others&amp;quot; use case will likely continue to be dominated by right-place-right-time smartphone recordings, and pro&amp;#x2F;pro-am publishers&amp;#x2F;bloggers with scripted&amp;#x2F;guided content like what we see on YouTube today.</text></comment>