<story><title>Email copy from great companies</title><url>http://www.goodemailcopy.com/</url></story><parent_chain><item><author>thinkingkong</author><text>These are great examples but other than the authors personal preferences its not clear what makes these examples effective.&lt;p&gt;It would be good to understand the underlying philosophy and style of communication for each example, so you can piece together what would work best for your project and brand. Not all of them are the same.</text></item></parent_chain><comment><author>mterwill</author><text>MailChimp&amp;#x27;s voice &amp;amp; tone guide at voiceandtone.com does a nice job of explaining the &amp;#x27;why&amp;#x27;.</text></comment>
<story><title>Email copy from great companies</title><url>http://www.goodemailcopy.com/</url></story><parent_chain><item><author>thinkingkong</author><text>These are great examples but other than the authors personal preferences its not clear what makes these examples effective.&lt;p&gt;It would be good to understand the underlying philosophy and style of communication for each example, so you can piece together what would work best for your project and brand. Not all of them are the same.</text></item></parent_chain><comment><author>AznHisoka</author><text>There needs to be a way to filter out the most successful ones. Such as filtering or sorting by open rate or click through rate. Otherwise you&amp;#x27;re assuming they&amp;#x27;re successful just because it&amp;#x27;s a popular brand which is not always true.</text></comment>