<story><title>Welcome to masterWiki: stolen from MasterClass, republished as wikiHow</title><url>https://masterwiki.how/</url></story><parent_chain><item><author>ealexhudson</author><text>Looking at the bottom of the page, this is part of some overall large marketing campaign. A lot of the other stuff is also labelled &amp;quot;theft&amp;quot; : I&amp;#x27;m not totally sure it is; the point of the project appears to be to commit almost-IP theft, but in most cases they seem to go right up to the line but do not cross it. (E.g. shirts with corporate logos &amp;#x2F; brands cut up and barely recognizable, that kind of thing).&lt;p&gt;There&amp;#x27;s an app, there&amp;#x27;s a FOMO &amp;quot;drop&amp;quot; list, there&amp;#x27;s some larger thing at play here. Can&amp;#x27;t tell if it&amp;#x27;s something authentic &amp;#x2F; art-related, or if someone is just trying to build another brand.&lt;p&gt;Edit: indeed, this is some new brand &amp;#x2F; business: &amp;quot;WHO WE ARE MSCHF Product Studio is an internet company. We operate online store(s), create content, communicate with our fans and customers through texts, email and social channel(s), and occasionally promote our products and services both online and offline&amp;quot;&lt;p&gt;MSCHF (presumably &amp;#x27;mischief&amp;#x27;) is just another edgy shopify stunt.</text></item></parent_chain><comment><author>adwi</author><text>As others have pointed out, this is a pro(ject&amp;#x2F;duct) of a creative studio called MSCHF&lt;p&gt;&lt;a href=&quot;https:&amp;#x2F;&amp;#x2F;mschf.xyz&amp;#x2F;&quot; rel=&quot;nofollow&quot;&gt;https:&amp;#x2F;&amp;#x2F;mschf.xyz&amp;#x2F;&lt;/a&gt;&lt;p&gt;Their work satirizes art and commerce, usually simultaneously, often while still being both.&lt;p&gt;To me this project is about the absurdity of gatekeeping celebrity branded common-sense for $180, when it can more effectively be conveyed in the low-rent wikihow style for free.</text></comment>
<story><title>Welcome to masterWiki: stolen from MasterClass, republished as wikiHow</title><url>https://masterwiki.how/</url></story><parent_chain><item><author>ealexhudson</author><text>Looking at the bottom of the page, this is part of some overall large marketing campaign. A lot of the other stuff is also labelled &amp;quot;theft&amp;quot; : I&amp;#x27;m not totally sure it is; the point of the project appears to be to commit almost-IP theft, but in most cases they seem to go right up to the line but do not cross it. (E.g. shirts with corporate logos &amp;#x2F; brands cut up and barely recognizable, that kind of thing).&lt;p&gt;There&amp;#x27;s an app, there&amp;#x27;s a FOMO &amp;quot;drop&amp;quot; list, there&amp;#x27;s some larger thing at play here. Can&amp;#x27;t tell if it&amp;#x27;s something authentic &amp;#x2F; art-related, or if someone is just trying to build another brand.&lt;p&gt;Edit: indeed, this is some new brand &amp;#x2F; business: &amp;quot;WHO WE ARE MSCHF Product Studio is an internet company. We operate online store(s), create content, communicate with our fans and customers through texts, email and social channel(s), and occasionally promote our products and services both online and offline&amp;quot;&lt;p&gt;MSCHF (presumably &amp;#x27;mischief&amp;#x27;) is just another edgy shopify stunt.</text></item></parent_chain><comment><author>genmon</author><text>New-ish but making noise for a while.&lt;p&gt;Here&amp;#x27;s a Business Insider piece from Jan 2020 gives some background:&lt;p&gt;&lt;a href=&quot;https:&amp;#x2F;&amp;#x2F;www.businessinsider.com&amp;#x2F;mschf-company-behind-viral-jesus-shoes-feet-generator-bull-moon-2020-1?r=US&amp;amp;IR=T&quot; rel=&quot;nofollow&quot;&gt;https:&amp;#x2F;&amp;#x2F;www.businessinsider.com&amp;#x2F;mschf-company-behind-viral-j...&lt;/a&gt;&lt;p&gt;And also mentions two rounds of funding totally $11.5m to that date.&lt;p&gt;This July article at the Verge details more drops:&lt;p&gt;&lt;a href=&quot;https:&amp;#x2F;&amp;#x2F;www.theverge.com&amp;#x2F;21320127&amp;#x2F;mschf-products-jesus-shoes-puff-chicken-office-business&quot; rel=&quot;nofollow&quot;&gt;https:&amp;#x2F;&amp;#x2F;www.theverge.com&amp;#x2F;21320127&amp;#x2F;mschf-products-jesus-shoes...&lt;/a&gt;</text></comment>