<story><title>Internal Apple document: FY&apos;14 Planning Offsite</title><url>http://www.scribd.com/fullscreen/216526160?access_key=key-1uv8ibrvnzr4dnx0fu5c&amp;allow_share=true&amp;escape=false&amp;view_mode=scroll</url></story><parent_chain><item><author>iandanforth</author><text>This strikes me as very boring, non-Apple style thinking. I don&amp;#x27;t think the experience of a 5 inch phone is better than a 4 inch phone. But it is &lt;i&gt;a bigger number&lt;/i&gt; and thus easy to market. And things that are easy to market are the playground of boring companies.&lt;p&gt;Apple, on the other hand, should look at these numbers and say &amp;quot;people obviously want something &lt;i&gt;new.&lt;/i&gt;&amp;quot; Giant phones are being heavily marketed as the new thing, so people are buying them. Not because it feels good to try to shove a small book into a front pocket, or that they love having to use both hands to type out text messages.&lt;p&gt;A boring business would follow the heard because they don&amp;#x27;t know how to distinguish customer needs from customer inertia. Apple, traditionally, is very good at knowing when something is a trend, and when something speaks to a deeper human need.&lt;p&gt;I sincerely hope that Apple has not become a boring company.</text></item></parent_chain><comment><author>thekevan</author><text>&amp;quot;I don&amp;#x27;t think the experience of a 5 inch phone is better than a 4 inch phone.&amp;quot;&lt;p&gt;You don&amp;#x27;t have to. But I am someone who does. There are many, many people like me who love their phones like the Galaxy Note who feel the same way. If I made a list of the top 5 reasons I really like my phone, 1 - 3 would be screen size.&lt;p&gt;I have been surprised at how many people have gone from, &amp;quot;let me see that phone, it is ridiculous that you carry the around&amp;quot; to &amp;quot;wow, I never realized how hard my screen is to use compared to this.&amp;quot; I know three people who have gotten a larger screen phone because of me in the past 9 months and I don&amp;#x27;t evangelize at all. They just see my phone and want to try it.&lt;p&gt;I almost didn&amp;#x27;t get my Note 2 because I was afraid of carrying around a &amp;quot;small book&amp;quot;. To honest it is less obtrusive in my pocket than my Motorola Droid 3 was, that thing sat in my pocket like a thick brick. The single time it can be an issue is getting it in and out of my pocket while sitting and wearing jeans.</text></comment>
<story><title>Internal Apple document: FY&apos;14 Planning Offsite</title><url>http://www.scribd.com/fullscreen/216526160?access_key=key-1uv8ibrvnzr4dnx0fu5c&amp;allow_share=true&amp;escape=false&amp;view_mode=scroll</url></story><parent_chain><item><author>iandanforth</author><text>This strikes me as very boring, non-Apple style thinking. I don&amp;#x27;t think the experience of a 5 inch phone is better than a 4 inch phone. But it is &lt;i&gt;a bigger number&lt;/i&gt; and thus easy to market. And things that are easy to market are the playground of boring companies.&lt;p&gt;Apple, on the other hand, should look at these numbers and say &amp;quot;people obviously want something &lt;i&gt;new.&lt;/i&gt;&amp;quot; Giant phones are being heavily marketed as the new thing, so people are buying them. Not because it feels good to try to shove a small book into a front pocket, or that they love having to use both hands to type out text messages.&lt;p&gt;A boring business would follow the heard because they don&amp;#x27;t know how to distinguish customer needs from customer inertia. Apple, traditionally, is very good at knowing when something is a trend, and when something speaks to a deeper human need.&lt;p&gt;I sincerely hope that Apple has not become a boring company.</text></item></parent_chain><comment><author>Infinitesimus</author><text>&amp;quot; I don&amp;#x27;t think the experience of a 5 inch phone is better than a 4 inch phone.&amp;quot;&lt;p&gt;I would respectfully disagree with that as someone who moved from a 4.3&amp;quot; Xperia to a 4.7&amp;quot; Nexus 4 and now a 5&amp;quot; Nexus 5. The extra real estate is a godsend for everything I use my phone for. IMHO, 4.7-5&amp;quot; makes the most sense (perhaps 5.2&amp;quot; as well). At the very least, I think apple should give people a choice of 4&amp;quot; and 4.5&amp;quot;-4.7&amp;quot;.&lt;p&gt;Of course, doing that will introduce a problem since most development on iOS is very focused on optimizing for a single screen experience.</text></comment>