<story><title>Uber is launching Uber Rent, a rental car service with Getaround</title><url>https://qz.com/1250062/uber-is-launching-uber-rent-a-rental-car-service-with-getaround/</url></story><parent_chain><item><author>nlh</author><text>It’s pretty clear now that Uber’s goal is to own the solution to “I need transportation”, not just be a fancy taxi company. It’s ambitious for sure.&lt;p&gt;I need transportation:&lt;p&gt;For 5 minutes, and cheap?  Grab an Uber Scooter.&lt;p&gt;For 30 minutes, with sunshine?  Grab an Uber Bike&lt;p&gt;For 30 minutes, quickly?  Grab an UberX&amp;#x2F;UberPool&amp;#x2F;UberBlack, etc.&lt;p&gt;For a weekend?  Grab an Uber Rent.&lt;p&gt;If you frame their goal in these terms, it gives you a pretty good idea what other sort of deals we’ll see coming down the road (boats, aircraft, scooters, etc.)</text></item></parent_chain><comment><author>DenisM</author><text>Also, Uber Train, Uber Spaceship, Uber Rollerblades ondemand rental, Uber-Nike running shoe sharing, and of course the coveted Uber Slippers for those lazy Sunday afternoon trips to the kitchen...&lt;p&gt;I am still unsure how I fell about the Uber Sofa for the essential null-travel events.</text></comment>
<story><title>Uber is launching Uber Rent, a rental car service with Getaround</title><url>https://qz.com/1250062/uber-is-launching-uber-rent-a-rental-car-service-with-getaround/</url></story><parent_chain><item><author>nlh</author><text>It’s pretty clear now that Uber’s goal is to own the solution to “I need transportation”, not just be a fancy taxi company. It’s ambitious for sure.&lt;p&gt;I need transportation:&lt;p&gt;For 5 minutes, and cheap?  Grab an Uber Scooter.&lt;p&gt;For 30 minutes, with sunshine?  Grab an Uber Bike&lt;p&gt;For 30 minutes, quickly?  Grab an UberX&amp;#x2F;UberPool&amp;#x2F;UberBlack, etc.&lt;p&gt;For a weekend?  Grab an Uber Rent.&lt;p&gt;If you frame their goal in these terms, it gives you a pretty good idea what other sort of deals we’ll see coming down the road (boats, aircraft, scooters, etc.)</text></item></parent_chain><comment><author>wpietri</author><text>And I&amp;#x27;ll note that they&amp;#x27;ve already done UberJET as a gimmick a couple of times, and even UberCHOPPER: &lt;a href=&quot;http:&amp;#x2F;&amp;#x2F;fortune.com&amp;#x2F;2016&amp;#x2F;06&amp;#x2F;17&amp;#x2F;uber-uberjet-romania&amp;#x2F;&quot; rel=&quot;nofollow&quot;&gt;http:&amp;#x2F;&amp;#x2F;fortune.com&amp;#x2F;2016&amp;#x2F;06&amp;#x2F;17&amp;#x2F;uber-uberjet-romania&amp;#x2F;&lt;/a&gt;&lt;p&gt;As interesting and PR-friendly as it is, it seems to add a lot of complexity at a time where Uber is already struggling. My impression is that troubled companies usually benefit from focus on the core.</text></comment>