<story><title>Apple’s M1 Positioning Mocks the Entire x86 Business Model</title><url>https://www.extremetech.com/computing/322120-apples-m1-positioning-mocks-every-x86-cpu-amd-and-intel-have-ever-launched</url></story><parent_chain><item><author>jean_tta</author><text>Most people have no need to compare CPUs between mobile&amp;#x2F;non mobile or generation. They just need to know if the laptop they&amp;#x27;re looking at has the high end &amp;#x2F; middle end &amp;#x2F; low end CPU. You&amp;#x27;d be comparing a new laptop with latest(-ish) CPUs.&lt;p&gt;The i3&amp;#x2F;i5&amp;#x2F;i7 makes it plain &amp;amp; simple to know that.&lt;p&gt;You don&amp;#x27;t need to figure out what the &amp;quot;middle end&amp;quot; CPU is called this year. It&amp;#x27;s the i5, problem solved.</text></item><item><author>hutrdvnj</author><text>&amp;gt; I&amp;#x27;ve always thought Intel&amp;#x27;s marketing was a bit confused - i7 stays the same over 10+ years&lt;p&gt;I think that is because the performance has been the same for the past 10+ years.</text></item><item><author>klelatti</author><text>One thing which I don&amp;#x27;t think has been commented on is the marketing effort behind the M1.&lt;p&gt;It&amp;#x27;s getting a lot of prominence and its use across lots of computers means that there can be a consistent message that &amp;quot;M1 is great - get a new Mac and get an M1&amp;quot;.&lt;p&gt;It also provides an opportunity to distinguish between M1 and the next generation M2 (presumably).&lt;p&gt;I&amp;#x27;ve always thought Intel&amp;#x27;s marketing was a bit confused - i7 stays the same over 10+ years with only the obscure (to the general public) suffix changing from generation to generation.</text></item></parent_chain><comment><author>Macha</author><text>Except you go to the store and there&amp;#x27;s laptops with 3 generations of cpus in there and the 10nm&amp;#x2F;14nm split for tenth gen so it&amp;#x27;s entirely possible to run into a laptop with an i7 worse than the i5 in the laptop next to it on the shelf&amp;#x2F;store webpage.</text></comment>
<story><title>Apple’s M1 Positioning Mocks the Entire x86 Business Model</title><url>https://www.extremetech.com/computing/322120-apples-m1-positioning-mocks-every-x86-cpu-amd-and-intel-have-ever-launched</url></story><parent_chain><item><author>jean_tta</author><text>Most people have no need to compare CPUs between mobile&amp;#x2F;non mobile or generation. They just need to know if the laptop they&amp;#x27;re looking at has the high end &amp;#x2F; middle end &amp;#x2F; low end CPU. You&amp;#x27;d be comparing a new laptop with latest(-ish) CPUs.&lt;p&gt;The i3&amp;#x2F;i5&amp;#x2F;i7 makes it plain &amp;amp; simple to know that.&lt;p&gt;You don&amp;#x27;t need to figure out what the &amp;quot;middle end&amp;quot; CPU is called this year. It&amp;#x27;s the i5, problem solved.</text></item><item><author>hutrdvnj</author><text>&amp;gt; I&amp;#x27;ve always thought Intel&amp;#x27;s marketing was a bit confused - i7 stays the same over 10+ years&lt;p&gt;I think that is because the performance has been the same for the past 10+ years.</text></item><item><author>klelatti</author><text>One thing which I don&amp;#x27;t think has been commented on is the marketing effort behind the M1.&lt;p&gt;It&amp;#x27;s getting a lot of prominence and its use across lots of computers means that there can be a consistent message that &amp;quot;M1 is great - get a new Mac and get an M1&amp;quot;.&lt;p&gt;It also provides an opportunity to distinguish between M1 and the next generation M2 (presumably).&lt;p&gt;I&amp;#x27;ve always thought Intel&amp;#x27;s marketing was a bit confused - i7 stays the same over 10+ years with only the obscure (to the general public) suffix changing from generation to generation.</text></item></parent_chain><comment><author>unchocked</author><text>Right, and this describes the marketing problem. If I already have an i5, why would I need another one unless it&amp;#x27;s broken?&lt;p&gt;If I have an M1 and they&amp;#x27;re selling M5&amp;#x27;s, I&amp;#x27;m continually reminded that my rig is out of date.</text></comment>