<story><title>Will Apple Mail threaten the newsletter boom?</title><url>https://www.platformer.news/p/will-apple-mail-end-the-newsletter</url></story><parent_chain><item><author>graeme</author><text>Have you ever managed a newsletter? Mail providers such as gmail use things like open rates to determine if a message should be in important, promotions, or spam.&lt;p&gt;Also, a sizeable chunk of people refuse to click unsubscribe links and instead hit the spam button. This can be a sensible response, as a lot of spam senders ignore unsubscribe. But it is also hard for legit newsletters.&lt;p&gt;So what is the best practice? Pruning your list of people who never open it. This improves open rates, makes gmail like you, and unsubscribes people who already would prefer not to read your letter.&lt;p&gt;Now it will be much harder to know who is inactive so you’ll end up sending more mail to people who don’t want it. And no double opt in doesn’t solve this.&lt;p&gt;There are other ways around the problem, but you seem to be in complete ignorance of what newsletter senders use tracking for.&lt;p&gt;Open rates also let you diagnose deliverability issues.</text></item><item><author>Hoasi</author><text>Mail privacy is the right thing to do and implement it will be a major improvement!&lt;p&gt;That doesn’t threaten email newsletters that are legitimate and of interest to real subscribers. Communication should never rely on espionage tactics even for the sake of metrics. Forgo monitoring people, customers, or would-be customers, and save a ton of time as a result.&lt;p&gt;Marketing experts will start talking about how two ways conversation is the ultimate email strategy that works. Send a non-tracked email, let them hit reply. Brands and consumers, united in conversation, finally. That is as horizontal as it gets.</text></item></parent_chain><comment><author>schmorptron</author><text>To be honest, these days I&amp;#x27;ll click the unsubscribe link in newsletters and stuff, but if they expect me to click on another small link on a website or even enter my email again I just go back and report it as spam. Spoken to some friends who do the same, and I feel that this is the only reasonable approach to take with this.</text></comment>
<story><title>Will Apple Mail threaten the newsletter boom?</title><url>https://www.platformer.news/p/will-apple-mail-end-the-newsletter</url></story><parent_chain><item><author>graeme</author><text>Have you ever managed a newsletter? Mail providers such as gmail use things like open rates to determine if a message should be in important, promotions, or spam.&lt;p&gt;Also, a sizeable chunk of people refuse to click unsubscribe links and instead hit the spam button. This can be a sensible response, as a lot of spam senders ignore unsubscribe. But it is also hard for legit newsletters.&lt;p&gt;So what is the best practice? Pruning your list of people who never open it. This improves open rates, makes gmail like you, and unsubscribes people who already would prefer not to read your letter.&lt;p&gt;Now it will be much harder to know who is inactive so you’ll end up sending more mail to people who don’t want it. And no double opt in doesn’t solve this.&lt;p&gt;There are other ways around the problem, but you seem to be in complete ignorance of what newsletter senders use tracking for.&lt;p&gt;Open rates also let you diagnose deliverability issues.</text></item><item><author>Hoasi</author><text>Mail privacy is the right thing to do and implement it will be a major improvement!&lt;p&gt;That doesn’t threaten email newsletters that are legitimate and of interest to real subscribers. Communication should never rely on espionage tactics even for the sake of metrics. Forgo monitoring people, customers, or would-be customers, and save a ton of time as a result.&lt;p&gt;Marketing experts will start talking about how two ways conversation is the ultimate email strategy that works. Send a non-tracked email, let them hit reply. Brands and consumers, united in conversation, finally. That is as horizontal as it gets.</text></item></parent_chain><comment><author>eikenberry</author><text>Did those people who hit the spam button subscribe to the newsletter or were they subscribed without their consent? Seems odd that people would go to the trouble of subscribing to a newsletter only to send it to the spam folder. On the other hand if they didn&amp;#x27;t (go through the trouble of subscribing), then it is spam.</text></comment>