<story><title>GDPR adtech complaints keep stacking up in Europe</title><url>https://techcrunch.com/2019/05/20/gdpr-adtech-complaints-keep-stacking-up-in-europe/</url></story><parent_chain><item><author>Veen</author><text>The same way publications made money for two centuries without tracking and “personalization”, by displaying advertising relevant to the content and the publication’s target audience.</text></item><item><author>judge2020</author><text>What is a reliable way to make money from free articles (other than NY times - style limited articles)? As in, what ad networks can you set up that only use the content of the page to target ads? At this point, if you don&amp;#x27;t use Google Ads (adsense), your advertiser pool drops significantly and you&amp;#x27;ll likely be making less money overall.</text></item></parent_chain><comment><author>earthboundkid</author><text>Here is a thing I think about a lot:&lt;p&gt;People like ads.&lt;p&gt;You know &amp;quot;brand Twitter&amp;quot; and how people like talking about the cheeky thing that Burger King said? That&amp;#x27;s an ad.&lt;p&gt;The Super Bowl? People watch for the ads.&lt;p&gt;Magazines: people collect pretty ad series, like the old Absolute Vodka ones.&lt;p&gt;Podcasts? We all loved saying &amp;quot;mail kimp&amp;quot; like idiots for a couple months because of a popular ad.&lt;p&gt;People like ads! …Except on the web.&lt;p&gt;No one has ever liked a banner ad. Search ads people sometimes like, but no one has ever liked a banner ad. So, they kept adding more banner ads to try to make it up in volume and then they added a shit ton of tracking because they could, but guess what, banner ads still suck and no one likes them.&lt;p&gt;So, maybe stop trying to make fetch happen? If banner ads haven&amp;#x27;t been successful for 20 years, maybe they aren&amp;#x27;t going to suddenly become successful and it&amp;#x27;s time to stop trying.</text></comment>
<story><title>GDPR adtech complaints keep stacking up in Europe</title><url>https://techcrunch.com/2019/05/20/gdpr-adtech-complaints-keep-stacking-up-in-europe/</url></story><parent_chain><item><author>Veen</author><text>The same way publications made money for two centuries without tracking and “personalization”, by displaying advertising relevant to the content and the publication’s target audience.</text></item><item><author>judge2020</author><text>What is a reliable way to make money from free articles (other than NY times - style limited articles)? As in, what ad networks can you set up that only use the content of the page to target ads? At this point, if you don&amp;#x27;t use Google Ads (adsense), your advertiser pool drops significantly and you&amp;#x27;ll likely be making less money overall.</text></item></parent_chain><comment><author>stingraycharles</author><text>I thought that was mainly paid subscriptions &lt;i&gt;and&lt;/i&gt; advertising?&lt;p&gt;Ad-only publications were always very low quality.</text></comment>