<story><title>Amazon.com criticising new iPad on homepage</title><url>http://www.amazon.com/?iPad</url><text></text></story><parent_chain><item><author>georgespencer</author><text>There&apos;s so much about this which is disingenuous. I&apos;m not surprised by this, but it&apos;s worth pointing out some of the tricks Amazon are employing here:&lt;p&gt;1. Much More for Much Less. Much More is obviously the kindle fire HD, and Much Less is the iPad Mini. Heck, if you remove the &apos;f&apos; of &apos;for&apos; you get to the central point here which is to turn the choice into &apos;Much More or Much Less&apos;.&lt;p&gt;2. Kindle Fire HD branding is used (sexy typeface, orange gradient), iPad mini has some weird typeface which a cynic might argue has been deliberately spaced to make it look antiquated and unprofessional.&lt;p&gt;3. The Kindle Fire is &quot;stunning&quot; and the iPad Mini is &quot;standard&quot;.&lt;p&gt;4. Just because the iPad Mini display is high definition and has 30% more pixels than the iPad Mini, it doesn&apos;t mean that the iPad Mini is a &quot;low resolution&quot; display.&lt;p&gt;5. Because the iPad Mini has a bigger screen in the same overall form factor, they make the same point a different way (&quot;30% more pixels than the Mini&quot; =&amp;#62; &quot;216 pixels per inch&quot;). If the Kindle had a bigger screen but lower PPI they&apos;d put the screen size in here.&lt;p&gt;6. &quot;Watch HD movies and TV&quot; &quot;No HD movies or TV&quot;. The phrasing here is very clever. To a technically competent individual it parses as &quot;no HD content on iPad Mini, only standard definition&quot;. But the &quot;and TV&quot;/&quot;or TV&quot; phrasing means that an average consumer might assume that you can&apos;t get any TV shows on iPad Mini.&lt;p&gt;7. The screen of the Kindle Fire is odd looking. The iPad Mini behind it is on its default home screen. I&apos;m guessing that the Kindle Fire has deliberately been shown all in black (with the bg the same colour as the bezel) because it makes it unclear where the bezel ends and the screen begins.   (I don&apos;t know if this is the default setting of the Kindle Fire HD or not).&lt;p&gt;8. The iPad Mini has been photoshopped horribly. For a start I have no idea which iOS that is, but it&apos;s not the one which ships with the iPad Mini or the one which Apple are using in any of their promotional shots. If you overlay one of Apple&apos;s promotional shots on top and adjust the size and opacity, you&apos;ll see that the iPad Mini has been warped so that the icons seem slightly smaller and the positioning is off.&lt;p&gt;8. Ultra-fast MIMO Wi-Fi vs. A BLANK SPACE. Not even trashing the fact that there is Wifi in the iPad but it&apos;s not as fast. It looks like they just gave up at this point.&lt;p&gt;Again, I&apos;m not blaming Amazon for any of this. It&apos;s just interesting to see how much thought has gone into basically attempting to deceive consumers.</text></item></parent_chain><comment><author>polshaw</author><text>I hope you are aware that apple does this too (and far better). I say this because I wouldn&apos;t see this type of post after an apple keynote. They are MASTERS of setting the conversation points.&lt;p&gt;Take the iPhone4 launch. A new phone with a slightly higher resolution screen, but significantly smaller than the existing competition. Their framing, with retina branding, switched the existing conversation from screen size, not to resolution even (where apple had a minor lead, that would be soon overtaken) to PPI! There was almost no discussion of PPI before this. Apple competitors were now framed as &apos;worse&apos; if they included a screen with the same resolution but bigger! Insane!&lt;p&gt;Now fast-forward to 2012, and we have a new iPad marketed as 35% bigger screen (again they have found a metric that maximises the difference, which would normally be framed as the 7&quot; vs 7.9&quot;), no mention of resolution.&lt;p&gt;Apple would never even show a competitor on their site, because they are the market leader.. but see Mac vs PC for what happens when they are not.</text></comment>
<story><title>Amazon.com criticising new iPad on homepage</title><url>http://www.amazon.com/?iPad</url><text></text></story><parent_chain><item><author>georgespencer</author><text>There&apos;s so much about this which is disingenuous. I&apos;m not surprised by this, but it&apos;s worth pointing out some of the tricks Amazon are employing here:&lt;p&gt;1. Much More for Much Less. Much More is obviously the kindle fire HD, and Much Less is the iPad Mini. Heck, if you remove the &apos;f&apos; of &apos;for&apos; you get to the central point here which is to turn the choice into &apos;Much More or Much Less&apos;.&lt;p&gt;2. Kindle Fire HD branding is used (sexy typeface, orange gradient), iPad mini has some weird typeface which a cynic might argue has been deliberately spaced to make it look antiquated and unprofessional.&lt;p&gt;3. The Kindle Fire is &quot;stunning&quot; and the iPad Mini is &quot;standard&quot;.&lt;p&gt;4. Just because the iPad Mini display is high definition and has 30% more pixels than the iPad Mini, it doesn&apos;t mean that the iPad Mini is a &quot;low resolution&quot; display.&lt;p&gt;5. Because the iPad Mini has a bigger screen in the same overall form factor, they make the same point a different way (&quot;30% more pixels than the Mini&quot; =&amp;#62; &quot;216 pixels per inch&quot;). If the Kindle had a bigger screen but lower PPI they&apos;d put the screen size in here.&lt;p&gt;6. &quot;Watch HD movies and TV&quot; &quot;No HD movies or TV&quot;. The phrasing here is very clever. To a technically competent individual it parses as &quot;no HD content on iPad Mini, only standard definition&quot;. But the &quot;and TV&quot;/&quot;or TV&quot; phrasing means that an average consumer might assume that you can&apos;t get any TV shows on iPad Mini.&lt;p&gt;7. The screen of the Kindle Fire is odd looking. The iPad Mini behind it is on its default home screen. I&apos;m guessing that the Kindle Fire has deliberately been shown all in black (with the bg the same colour as the bezel) because it makes it unclear where the bezel ends and the screen begins.   (I don&apos;t know if this is the default setting of the Kindle Fire HD or not).&lt;p&gt;8. The iPad Mini has been photoshopped horribly. For a start I have no idea which iOS that is, but it&apos;s not the one which ships with the iPad Mini or the one which Apple are using in any of their promotional shots. If you overlay one of Apple&apos;s promotional shots on top and adjust the size and opacity, you&apos;ll see that the iPad Mini has been warped so that the icons seem slightly smaller and the positioning is off.&lt;p&gt;8. Ultra-fast MIMO Wi-Fi vs. A BLANK SPACE. Not even trashing the fact that there is Wifi in the iPad but it&apos;s not as fast. It looks like they just gave up at this point.&lt;p&gt;Again, I&apos;m not blaming Amazon for any of this. It&apos;s just interesting to see how much thought has gone into basically attempting to deceive consumers.</text></item></parent_chain><comment><author>neya</author><text>I recently read an article on HN wherein a user posted asking all of us to be &apos;civil&apos;. This is the reason why HN isn&apos;t so civil. You like a product, you try to support as if you created it and as if the company cares for you, while in reality the company doesn&apos;t care about you and you&apos;re just doing free marketing for them.&lt;p&gt;Not to say that you can&apos;t defend what you like, but most of what you&apos;ve written here is very very subjective. One could argue otherwise too, and which is what is happening right here - You&apos;re adding subjectivity to your claims and provoking a &apos;fanboy&apos; war. This is unacceptable.&lt;p&gt;For example, if I were to counter you, I would then say the entire of Apple&apos;s presentations and Marketing is just plain BS. For example they frequently market saying &quot;The world&apos;s best Operating System (referring to Mac OS)&quot; or &quot;The fastest phone ever&quot; etc. while these are not true. The iPhone for instance, still runs on a dual core processor. How the fuck can it be the &apos;fastest&apos; while high-performance quadcore chips were long released even before this phone came into existence?&lt;p&gt;Where were you during Apple&apos;s presentations? I never saw you arguing &quot;Hey that&apos;s not true, this is disingenuous&quot; while they marketed their products in a similar fashion.&lt;p&gt;So may I kindly request you to cut the crap and stop the bias and avoid provoking people into such techno-wars?&lt;p&gt;Thanks</text></comment>