<story><title>In Response to Google</title><url>https://www.wheresyoured.at/in-response-to-google/</url></story><parent_chain></parent_chain><comment><author>eitally</author><text>When I joined Google in 2015, one of my work buddies &amp;#x2F; teammates was someone who had transferred in from having spent nearly ten years on the Ads side, from a GCAS (Global Clients &amp;amp; Agency Solutions).  This org doesn&amp;#x27;t exist in the same form anymore, but at that time it was the pinnacle of Google&amp;#x27;s ad sales, with white glove treatment for the top xx global spenders (advertising agencies, who consumer products firms, a couple of travel aggregators -- you get the idea).  We talked a lot, about a lot of things, and one tidbit I crisply remember was her noting that it was common knowledge that Ads had the ability to &amp;quot;turn the dials&amp;quot; on various things, including in Search, to affect business metrics.&lt;p&gt;Reading Ed&amp;#x27;s post reminded me of this, and whether (or to what extent) it&amp;#x27;s true, it certainly was conventional wisdom at the time.</text></comment>
<story><title>In Response to Google</title><url>https://www.wheresyoured.at/in-response-to-google/</url></story><parent_chain></parent_chain><comment><author>minimaxir</author><text>Context (&amp;quot;The man who killed Google Search?&amp;quot;): &lt;a href=&quot;https:&amp;#x2F;&amp;#x2F;news.ycombinator.com&amp;#x2F;item?id=40133976&quot;&gt;https:&amp;#x2F;&amp;#x2F;news.ycombinator.com&amp;#x2F;item?id=40133976&lt;/a&gt;</text></comment>