<story><title>Mozilla to put ads in Firefox address bar suggestions</title><url>https://support.mozilla.org/en-US/kb/navigate-web-faster-firefox-suggest</url></story><parent_chain><item><author>eCa</author><text>As someone who has used Firefox since v0.* I really, really, &lt;i&gt;really&lt;/i&gt; dislike the language they have used lately.&lt;p&gt;&amp;gt; relevant suggestions from our trusted partners&lt;p&gt;The suggestions are not relevant to, and the partners not trusted by, me.</text></item></parent_chain><comment><author>samizdis</author><text>&amp;gt; I really, really, really dislike the language they have used lately.&lt;p&gt;&lt;i&gt;That&lt;/i&gt; is exactly the problem I have with it - weasel words and euphemisms; FF is scoring an own-goal here and eroding trust.&lt;p&gt;Why not just tell it like it is. &amp;quot;We need funding and are lining up deals with third parties to display their ads&amp;#x2F;messaging in the address bar search. We vet these third parties by holding them contractually to these standards [list standards to establish bar required for &amp;quot;trust&amp;quot;].&amp;quot;&lt;p&gt;It&amp;#x27;s only my opinion, but spelling it out clearly - the need for funding and how&amp;#x2F;why &amp;quot;trusted partners&amp;quot; get to display their stuff - would make me far more likely to allow these suggestions. (Oh, and as for &amp;quot;relevance&amp;quot;, FF should explain how that&amp;#x27;s intended to work, ie what data are being used etc.)</text></comment>
<story><title>Mozilla to put ads in Firefox address bar suggestions</title><url>https://support.mozilla.org/en-US/kb/navigate-web-faster-firefox-suggest</url></story><parent_chain><item><author>eCa</author><text>As someone who has used Firefox since v0.* I really, really, &lt;i&gt;really&lt;/i&gt; dislike the language they have used lately.&lt;p&gt;&amp;gt; relevant suggestions from our trusted partners&lt;p&gt;The suggestions are not relevant to, and the partners not trusted by, me.</text></item></parent_chain><comment><author>davidsergey</author><text>Indeed. They should just state &amp;quot;It&amp;#x27;s an Ad&amp;quot;. I doubt they actually going to try every product that they are advertising, to make wording &amp;quot;suggestion&amp;quot; be even close to the truth.&lt;p&gt;That said, I don&amp;#x27;t understand, why would somebody use Firefox instead of Chrome, Edge, or Safari if they ad in-browser ads.</text></comment>