<story><title>Reddit files to go public</title><url>https://www.reuters.com/markets/us/reddit-files-us-ipo-2021-12-16/</url></story><parent_chain><item><author>DantesKite</author><text>The larger subreddits have problems, but Reddit has done a remarkable job of collecting people with niche interests into one area.&lt;p&gt;I wouldn&amp;#x27;t discount their success and future success (as much as I&amp;#x27;d like to).&lt;p&gt;What&amp;#x27;s odd is they haven&amp;#x27;t stopped growing. It&amp;#x27;s just been linear user growth.&lt;p&gt;They could literally do nothing and the site would still grow. It&amp;#x27;s closer to Wikipedia than a social network in some respects. And by that standard, we should try to judge it.&lt;p&gt;I look forward to the next forum site as much as the next person. But I don&amp;#x27;t know what it would look like. If anyone does, I definitely urge you to build it if you can.&lt;p&gt;Substack has every incentive to build a community. Discord as well. So there&amp;#x27;s definitely opportunities, but from where I sit, I don&amp;#x27;t have any insight as to what you could do to beat this behemoth.</text></item></parent_chain><comment><author>pyuser583</author><text>Reddit is my go to place for local news. There is so little coverage of local news outside big cities. The coffee-house atmosphere of the local sub I’d very refreshing and informative.&lt;p&gt;Sadly, many of the bigger subs have less and less quality.&lt;p&gt;There’s a post I remember from about 2010 that blew my mind in the &amp;#x2F;r&amp;#x2F;philosophy subreddit. Now &amp;#x2F;r&amp;#x2F;philosophy is all crap, and I can’t event find that article.</text></comment>
<story><title>Reddit files to go public</title><url>https://www.reuters.com/markets/us/reddit-files-us-ipo-2021-12-16/</url></story><parent_chain><item><author>DantesKite</author><text>The larger subreddits have problems, but Reddit has done a remarkable job of collecting people with niche interests into one area.&lt;p&gt;I wouldn&amp;#x27;t discount their success and future success (as much as I&amp;#x27;d like to).&lt;p&gt;What&amp;#x27;s odd is they haven&amp;#x27;t stopped growing. It&amp;#x27;s just been linear user growth.&lt;p&gt;They could literally do nothing and the site would still grow. It&amp;#x27;s closer to Wikipedia than a social network in some respects. And by that standard, we should try to judge it.&lt;p&gt;I look forward to the next forum site as much as the next person. But I don&amp;#x27;t know what it would look like. If anyone does, I definitely urge you to build it if you can.&lt;p&gt;Substack has every incentive to build a community. Discord as well. So there&amp;#x27;s definitely opportunities, but from where I sit, I don&amp;#x27;t have any insight as to what you could do to beat this behemoth.</text></item></parent_chain><comment><author>ankit219</author><text>&amp;gt; What&amp;#x27;s odd is they haven&amp;#x27;t stopped growing. It&amp;#x27;s just been linear user growth&lt;p&gt;Most growth is driven by Google Search. It accounts for almost half of their traffic. At this point, SEO is their moat. The problem they have had is that they cant get most of the traffic to convert ie. create accounts and engage in those subreddits. That is still done by a small fraction of the traffic.&lt;p&gt;As an experiment, if you create an account on Reddit, you see that you are automatically added to r&amp;#x2F;announcements. (It does not even offer you a choice). That sub has grown very slow compared to their DAUs and MAUs. It still has about 127M subscribers (lifetime)</text></comment>