<story><title>Apple halved app store fee to get Amazon Prime video on devices</title><url>https://www.bloomberg.com/news/articles/2020-07-29/apple-considered-taking-40-cut-from-subscriptions-emails-show</url></story><parent_chain></parent_chain><comment><author>shadowfiend</author><text>Bloomberg itself reported in 2016 that fees were halved for all video streaming services: &lt;a href=&quot;https:&amp;#x2F;&amp;#x2F;www.bloomberg.com&amp;#x2F;news&amp;#x2F;articles&amp;#x2F;2016-11-17&amp;#x2F;apple-is-said-to-cut-fees-video-services-will-pay-for-app-store&quot; rel=&quot;nofollow&quot;&gt;https:&amp;#x2F;&amp;#x2F;www.bloomberg.com&amp;#x2F;news&amp;#x2F;articles&amp;#x2F;2016-11-17&amp;#x2F;apple-is-...&lt;/a&gt; . You could take this to mean that rather than negotiate a special rate for Amazon, they changed App Store rules for a whole category on the store, informed by discussions with Amazon.&lt;p&gt;Hard to know if that&amp;#x27;s actually how it went down based on the info that&amp;#x27;s out there right now though.</text></comment>
<story><title>Apple halved app store fee to get Amazon Prime video on devices</title><url>https://www.bloomberg.com/news/articles/2020-07-29/apple-considered-taking-40-cut-from-subscriptions-emails-show</url></story><parent_chain></parent_chain><comment><author>taylorhou</author><text>interesting how bigger players are able to negotiate discounts&amp;#x2F;preference when arguably they are more suited to not need the discount - whereas 15% could be the difference between bankruptcy and breakeven or ramen profitability for a small startup&amp;#x2F;business.</text></comment>