<story><title>Infinite Scrolling: When to Use It, When to Avoid It</title><url>https://www.nngroup.com/articles/infinite-scrolling-tips/</url></story><parent_chain><item><author>ZoomZoomZoom</author><text>Infinite scrolling makes the contents of the page unlinkable, breaks searchability and caching. It always makes the experience worse for unclear benefits. What&amp;#x27;s the problem it solves? Not resending the header and the footer on changing pages? Really?</text></item></parent_chain><comment><author>alphabettsy</author><text>Apparently it keeps people on page longer which is good for ad supported businesses. It’s user hostile though.</text></comment>
<story><title>Infinite Scrolling: When to Use It, When to Avoid It</title><url>https://www.nngroup.com/articles/infinite-scrolling-tips/</url></story><parent_chain><item><author>ZoomZoomZoom</author><text>Infinite scrolling makes the contents of the page unlinkable, breaks searchability and caching. It always makes the experience worse for unclear benefits. What&amp;#x27;s the problem it solves? Not resending the header and the footer on changing pages? Really?</text></item></parent_chain><comment><author>sodapopcan</author><text>Pagination also makes things unlinkable, though.  Not that I’m not necessarily defending infinite scrolling, but it’s a tough problem.</text></comment>