<story><title>Apple will attempt to jam Facebook&apos;s web-tracking tools</title><url>http://www.bbc.com/news/technology-44360273</url></story><parent_chain><item><author>hellofunk</author><text>Apple is putting itself in an entertaining position in the industry. Most big tech firms have a business model that depends on user data. By explicitly taking the other side of that model, a fascinating new conflict is emerging between tech giants. And Apple is at least positioning itself on the sympathetic side of billions of users in this arena. This conflict will not die down -- the entire FB and Google business models cannot suddenly change to move away from user data collection, so this tech war will only get more pronounced and dramatic as time passes.</text></item></parent_chain><comment><author>onion2k</author><text>&lt;i&gt;the entire FB and Google business models cannot suddenly change to move away from user data collection&lt;/i&gt;&lt;p&gt;They can though - they can go back to untargetted advertising based on page content as they were doing 10 years ago. All the personal tracking data is a layer on top of that tech aiming to improve the &amp;#x27;targettedness&amp;#x27; of adverts. Nothing in the online ad industry really &lt;i&gt;needs&lt;/i&gt; any of that personal data, and arguably it doesn&amp;#x27;t actually make many ads more effective anyway.</text></comment>
<story><title>Apple will attempt to jam Facebook&apos;s web-tracking tools</title><url>http://www.bbc.com/news/technology-44360273</url></story><parent_chain><item><author>hellofunk</author><text>Apple is putting itself in an entertaining position in the industry. Most big tech firms have a business model that depends on user data. By explicitly taking the other side of that model, a fascinating new conflict is emerging between tech giants. And Apple is at least positioning itself on the sympathetic side of billions of users in this arena. This conflict will not die down -- the entire FB and Google business models cannot suddenly change to move away from user data collection, so this tech war will only get more pronounced and dramatic as time passes.</text></item></parent_chain><comment><author>tannhaeuser</author><text>It might seem like that, but Apple doesn&amp;#x27;t do it for the good of mankind, but to push their own ad channels.&lt;p&gt;It&amp;#x27;s the same thing with Google et al:&lt;p&gt;&amp;gt; &lt;i&gt;&amp;quot;We&amp;#x27;re penalizing non-https sites to protect users&amp;quot;&lt;/i&gt;&lt;p&gt;... to push our own ad channels rather than theirs&lt;p&gt;&amp;gt; &lt;i&gt;&amp;quot;We&amp;#x27;re disabling insecure MMS on Android phones&lt;/i&gt; (Stagefreight bug 2015)&lt;p&gt;... to eliminate the last remaining open channel for payed content downloads with carrier billing outside of app stores</text></comment>