<story><title>Blackbird, a car rig that creates photo-real CG cars [video]</title><url>https://www.youtube.com/watch?v=OnBC5bwV5y0</url></story><parent_chain><item><author>chii</author><text>I find it a bit sad that so much tech has been put into advertising, which, as an industry is inefficient and  a costly zero sum game.</text></item></parent_chain><comment><author>manigandham</author><text>These are the same sentiments echoed by people who think we should stop spending on space development so we can focus on world hunger instead. That&amp;#x27;s not how it works.&lt;p&gt;Technology benefits everyone regardless of where it originates. Advertising is also a massive industry and economic driver that has led to the commercialization of the internet and many of the content, services and companies you perhaps take for granted today.&lt;p&gt;It&amp;#x27;s also by no means zero-sum as connecting products&amp;#x2F;services to customers is necessary to actually build all these other non-advertising businesses. For all the hate that advertising gets, the reality is that it&amp;#x27;s a critical component for any company&amp;#x27;s success.</text></comment>
<story><title>Blackbird, a car rig that creates photo-real CG cars [video]</title><url>https://www.youtube.com/watch?v=OnBC5bwV5y0</url></story><parent_chain><item><author>chii</author><text>I find it a bit sad that so much tech has been put into advertising, which, as an industry is inefficient and  a costly zero sum game.</text></item></parent_chain><comment><author>function_seven</author><text>Agreed, but consider it an analog of war technology. Much of it finds its way to more civilized uses.&lt;p&gt;In this case, what we have here is a great tool for vehicular motion capture that can be used in gaming and simulators as well. Ads may have been the motivation to begin with, but other uses can reap the benefits as well.</text></comment>