<story><title>Google has been testing a replacement for third-party cookies</title><url>https://www.axios.com/google-privacy-friendly-substitute-cookies-test-05c2c28e-77f1-4921-9a99-1ef0c009b064.html</url></story><parent_chain><item><author>maria_weber23</author><text>&amp;gt; FLoC is an engineering solution to a political problem.&lt;p&gt;Yes.&lt;p&gt;&amp;gt;  the problem with targeted advertising is the targeting&lt;p&gt;Is it? The problem with advertisement is the advertisement. I don&amp;#x27;t like to see ads at all, but one thing I know for sure, I&amp;#x27;d take targeted ads at all time over random ads.&lt;p&gt;&amp;gt; People don&amp;#x27;t like seeing their web history funnel into their advertising.&lt;p&gt;No. This is the problem YOU have with it. Most of the non-tech people I know have no idea what you are even talking about.</text></item><item><author>kmeisthax</author><text>FLoC is an engineering solution to a political problem.&lt;p&gt;The problem with targeted advertising isn&amp;#x27;t the use of cookies, the problem with targeted advertising is the targeting. It doesn&amp;#x27;t matter if you&amp;#x27;re using fancy machine-learning and on-device targeting to avoid technically collecting targeting data. People don&amp;#x27;t like seeing their web history funnel into their advertising.</text></item></parent_chain><comment><author>criddell</author><text>I don&amp;#x27;t think the choice is between personally targeted ads and random ads though. There are middle options.&lt;p&gt;For example, if I search for &amp;quot;how to do a Subaru oil change&amp;quot; it&amp;#x27;s the perfect opportunity for the search engine to show me ads related to motor oil, Subarus, car maintenance videos, etc... If I opt in to sharing my location with the search engine they could also show me ads from local repair shops and car dealers.&lt;p&gt;Later on when I&amp;#x27;m reading an article about dog training, I don&amp;#x27;t want to see ads about fixing my car, show me ads related to dogs. Use the context of the page for targeting.</text></comment>
<story><title>Google has been testing a replacement for third-party cookies</title><url>https://www.axios.com/google-privacy-friendly-substitute-cookies-test-05c2c28e-77f1-4921-9a99-1ef0c009b064.html</url></story><parent_chain><item><author>maria_weber23</author><text>&amp;gt; FLoC is an engineering solution to a political problem.&lt;p&gt;Yes.&lt;p&gt;&amp;gt;  the problem with targeted advertising is the targeting&lt;p&gt;Is it? The problem with advertisement is the advertisement. I don&amp;#x27;t like to see ads at all, but one thing I know for sure, I&amp;#x27;d take targeted ads at all time over random ads.&lt;p&gt;&amp;gt; People don&amp;#x27;t like seeing their web history funnel into their advertising.&lt;p&gt;No. This is the problem YOU have with it. Most of the non-tech people I know have no idea what you are even talking about.</text></item><item><author>kmeisthax</author><text>FLoC is an engineering solution to a political problem.&lt;p&gt;The problem with targeted advertising isn&amp;#x27;t the use of cookies, the problem with targeted advertising is the targeting. It doesn&amp;#x27;t matter if you&amp;#x27;re using fancy machine-learning and on-device targeting to avoid technically collecting targeting data. People don&amp;#x27;t like seeing their web history funnel into their advertising.</text></item></parent_chain><comment><author>gwbas1c</author><text>You must have no shame.&lt;p&gt;My wife buys diapers online, then ads for diapers show up on my computer.&lt;p&gt;I go shopping for underwear on one device, and then when reading a technical forum with co-workers on a different device, there&amp;#x27;s ads with people just wearing underwear.&lt;p&gt;The tracking is extremely excessive.</text></comment>