<story><title>Increasing transparency through advertiser identity verification</title><url>https://www.blog.google/products/ads/advertiser-identity-verification-for-transparency/</url></story><parent_chain></parent_chain><comment><author>keiferski</author><text>Prepare yourself for ads from amorphous organizations with names like &lt;i&gt;The Committee to Re-Establish Democracy&lt;/i&gt; or &lt;i&gt;The Project for a New American Freedom.&lt;/i&gt; (No idea if these are real, I just made them up.) I suppose it helps to see precisely who is paying for an advertisement, but I don’t think this is actually useful in a real sense.&lt;p&gt;The only long-term solution is education: foster a sense of skepticism towards all advertising and encourage reading information from a variety of viewpoints. Of course, Google’s entire existence (and having destroyed traditional media’s business model, the media itself) is predicated on ads, so don’t expect anything this lucid soon.</text></comment>
<story><title>Increasing transparency through advertiser identity verification</title><url>https://www.blog.google/products/ads/advertiser-identity-verification-for-transparency/</url></story><parent_chain></parent_chain><comment><author>annoyingnoob</author><text>With verification, will Google be culpable the next time one of my users is redirected to a tech support scam from a Google ad?&lt;p&gt;At least twice a year at my business users are redirected to tech support scams from Google Search ads. Its always a similar story, &amp;quot;I searched for Amazon and clicked the first link&amp;quot;.</text></comment>