<story><title>Google’s approach to replacing the cookie is drawing antitrust scrutiny</title><url>https://digiday.com/media/why-googles-approach-to-replacing-the-cookie-is-drawing-antitrust-scrutiny</url></story><parent_chain><item><author>ogre_codes</author><text>Google&amp;#x27;s way of leveraging their browser dominance to use 3rd party cookies as a way to gain competitive advantage:&lt;p&gt;Step 1: Implement a whole new browser functionality where Google alone can track people.&lt;p&gt;Step 2: Eliminate 3rd party cookies so Google&amp;#x27;s competitors have to create increasingly unethical and invasive fingerprinting techniques to remain competitive.&lt;p&gt;Step 3: Increase advertising rates since they are the only company able to effectively target adverts on the web. (Profit)&lt;p&gt;Did I miss anything?&lt;p&gt;Google in their enthusiasm to prevent Microsoft from dominating the web has become worse than Microsoft was in its heyday.</text></item></parent_chain><comment><author>adriancr</author><text>&amp;gt; increasingly unethical and invasive fingerprinting techniques to remain competitive.&lt;p&gt;... or serve cookies via first-party subdomain ...&lt;p&gt;Also, hasn&amp;#x27;t Safari already killed third party cookies?</text></comment>
<story><title>Google’s approach to replacing the cookie is drawing antitrust scrutiny</title><url>https://digiday.com/media/why-googles-approach-to-replacing-the-cookie-is-drawing-antitrust-scrutiny</url></story><parent_chain><item><author>ogre_codes</author><text>Google&amp;#x27;s way of leveraging their browser dominance to use 3rd party cookies as a way to gain competitive advantage:&lt;p&gt;Step 1: Implement a whole new browser functionality where Google alone can track people.&lt;p&gt;Step 2: Eliminate 3rd party cookies so Google&amp;#x27;s competitors have to create increasingly unethical and invasive fingerprinting techniques to remain competitive.&lt;p&gt;Step 3: Increase advertising rates since they are the only company able to effectively target adverts on the web. (Profit)&lt;p&gt;Did I miss anything?&lt;p&gt;Google in their enthusiasm to prevent Microsoft from dominating the web has become worse than Microsoft was in its heyday.</text></item></parent_chain><comment><author>0xy</author><text>This is a good time to remind everyone that Google has planted a hard-coded &amp;quot;X-Client-Data&amp;quot; telemetry backdoor that is sent to DoubleClick domains, is never disclosed to users and is impossible to disable.&lt;p&gt;The header, which is not available to any of their competitors, contains unique information about the install that could allow them to track people better than anyone.</text></comment>