<story><title>Apple unveils biggest update to Logic since the launch of Logic Pro X</title><url>https://www.apple.com/newsroom/2020/05/apple-unveils-biggest-update-to-logic-since-the-launch-of-logic-pro-x/</url></story><parent_chain><item><author>londons_explore</author><text>Apple is not in a monopoly position, so it&amp;#x27;s a perfectly legal move.&lt;p&gt;As long as they didn&amp;#x27;t become a monopoly in any specific creative field, it would be fine too.</text></item><item><author>giancarlostoro</author><text>They would probably be sued for being anti competitive if they bought out all the DAW companies and did that.</text></item><item><author>pier25</author><text>Apple could buy all DAW companies (Steinberg, Ableton, etc) for peanuts and destroy music production on Windows if they wanted. Heck they could even buy Adobe without much effort and make it mac exclusive too.&lt;p&gt;They don&amp;#x27;t do it probably because that would be considered a below the belt move and not worth the trouble since the mac is only 10% of its revenue.</text></item><item><author>jasode</author><text>&lt;i&gt;&amp;gt;But yeah, AVID Pro Tools works on Windows so it doesn&amp;#x27;t do anything for Apple. &lt;/i&gt;&lt;p&gt;Before Apple bought it, Emagic&amp;#x27;s Logic ran on &lt;i&gt;both&lt;/i&gt; Windows and Mac.  After Apple acquired Logic, they immediately discontinued the Windows version.  Can&amp;#x27;t Apple hypothetically run the same playbook and discontinue Pro Tools for Windows?</text></item><item><author>crazygringo</author><text>To be more specific, and in response to your reply:&lt;p&gt;Together with Final Cut Pro, Apple wants to have &lt;i&gt;Mac-only exclusive software&lt;/i&gt; that is aimed &lt;i&gt;specifically at cool creative professionals&lt;/i&gt; to build up the image that trendy creatives use Macs (and you therefore have &lt;i&gt;no choice&lt;/i&gt; but to use a Mac, otherwise you won&amp;#x27;t have the software you need).&lt;p&gt;Aperture couldn&amp;#x27;t really compete with Adobe&amp;#x27;s whole workflow (since Apple didn&amp;#x27;t have a full-fledged Photoshop competitor). But also, movies and music are &amp;quot;sexier&amp;quot; in a way.&lt;p&gt;AVID Pro Tools works on Windows so it doesn&amp;#x27;t do anything for Apple. The whole point is awesome software that works &lt;i&gt;only&lt;/i&gt; on Macs.&lt;p&gt;The day that every single program creatives use runs as Windows as well as Macs, is the day it becomes a lot harder for a lot of people to justify buying a Mac. It&amp;#x27;s that simple.&lt;p&gt;(So it&amp;#x27;s certainly not about any profit from the software &lt;i&gt;directly&lt;/i&gt;, and it&amp;#x27;s also not &lt;i&gt;just&lt;/i&gt; a marketing &amp;quot;halo&amp;quot;.)</text></item><item><author>jasode</author><text>I own Apple Logic and thus I&amp;#x27;m grateful for the continuous updates. On the other hand, I&amp;#x27;m mystified why Apple continues its investment in this audio program.&lt;p&gt;Yes, when Steve Jobs bought Logic from Emagic in 2002, it made strategic sense to fortify Apple&amp;#x27;s &amp;quot;software portfolio&amp;quot; to make Mac hardware more attractive.  But that was before the surprising massive success of iPhones in 2007.  Now, it seems like sales of Logic would be a insignificant rounding error in Apple&amp;#x27;s revenue.  If Mac software portfolio was that big a deal, I&amp;#x27;m not sure why they discontinued Aperture instead of Logic.  It seems like there&amp;#x27;s a bigger market of customers that would catalog and modify photos rather than record music.&lt;p&gt;Intuit sold off Quicken to a private equity firm and yet Apple continues to own and develop Logic.  I like Apple&amp;#x27;s stewardship of Logic but I can&amp;#x27;t understand its strategic value to today&amp;#x27;s Apple.&lt;p&gt;Anybody have any thoughts on what Logic does for Apple that Aperture didn&amp;#x27;t?&lt;p&gt;EDIT to several replies about &amp;quot;enhancing brand image&amp;quot;:  That&amp;#x27;s plausible but AVID Pro Tools is even more prestigious than Logic and AVID&amp;#x27;s market cap is only $250 million[0].  Apple could acquire AVID easily with their ~$200 billion cash on hand to &lt;i&gt;&amp;quot;strengthen Apple&amp;#x27;s brand among the professionals&amp;quot;&lt;/i&gt;.  People have been speculating this possible acquisition for years but I don&amp;#x27;t think it will happen.  So not sure what Logic does for Apple that AVID Pro Tools doesn&amp;#x27;t.&lt;p&gt;[0] &lt;a href=&quot;https:&amp;#x2F;&amp;#x2F;www.nasdaq.com&amp;#x2F;market-activity&amp;#x2F;stocks&amp;#x2F;avid&quot; rel=&quot;nofollow&quot;&gt;https:&amp;#x2F;&amp;#x2F;www.nasdaq.com&amp;#x2F;market-activity&amp;#x2F;stocks&amp;#x2F;avid&lt;/a&gt;</text></item></parent_chain><comment><author>totalZero</author><text>Being a monopoly is neither necessary nor sufficient for an anticompetitive business practice to be illegal.&lt;p&gt;A literal monopoly is not necessary for a court to determine that a firm can exert significant and durable market power over its competitors and customers.&lt;p&gt;If a firm is able to achieve and maintain a monopoly solely through lawful and reasonable means, such as producing and offering a superior product at a lower price, it is free to reap the benefits of that fairly-attained monopoly.</text></comment>
<story><title>Apple unveils biggest update to Logic since the launch of Logic Pro X</title><url>https://www.apple.com/newsroom/2020/05/apple-unveils-biggest-update-to-logic-since-the-launch-of-logic-pro-x/</url></story><parent_chain><item><author>londons_explore</author><text>Apple is not in a monopoly position, so it&amp;#x27;s a perfectly legal move.&lt;p&gt;As long as they didn&amp;#x27;t become a monopoly in any specific creative field, it would be fine too.</text></item><item><author>giancarlostoro</author><text>They would probably be sued for being anti competitive if they bought out all the DAW companies and did that.</text></item><item><author>pier25</author><text>Apple could buy all DAW companies (Steinberg, Ableton, etc) for peanuts and destroy music production on Windows if they wanted. Heck they could even buy Adobe without much effort and make it mac exclusive too.&lt;p&gt;They don&amp;#x27;t do it probably because that would be considered a below the belt move and not worth the trouble since the mac is only 10% of its revenue.</text></item><item><author>jasode</author><text>&lt;i&gt;&amp;gt;But yeah, AVID Pro Tools works on Windows so it doesn&amp;#x27;t do anything for Apple. &lt;/i&gt;&lt;p&gt;Before Apple bought it, Emagic&amp;#x27;s Logic ran on &lt;i&gt;both&lt;/i&gt; Windows and Mac.  After Apple acquired Logic, they immediately discontinued the Windows version.  Can&amp;#x27;t Apple hypothetically run the same playbook and discontinue Pro Tools for Windows?</text></item><item><author>crazygringo</author><text>To be more specific, and in response to your reply:&lt;p&gt;Together with Final Cut Pro, Apple wants to have &lt;i&gt;Mac-only exclusive software&lt;/i&gt; that is aimed &lt;i&gt;specifically at cool creative professionals&lt;/i&gt; to build up the image that trendy creatives use Macs (and you therefore have &lt;i&gt;no choice&lt;/i&gt; but to use a Mac, otherwise you won&amp;#x27;t have the software you need).&lt;p&gt;Aperture couldn&amp;#x27;t really compete with Adobe&amp;#x27;s whole workflow (since Apple didn&amp;#x27;t have a full-fledged Photoshop competitor). But also, movies and music are &amp;quot;sexier&amp;quot; in a way.&lt;p&gt;AVID Pro Tools works on Windows so it doesn&amp;#x27;t do anything for Apple. The whole point is awesome software that works &lt;i&gt;only&lt;/i&gt; on Macs.&lt;p&gt;The day that every single program creatives use runs as Windows as well as Macs, is the day it becomes a lot harder for a lot of people to justify buying a Mac. It&amp;#x27;s that simple.&lt;p&gt;(So it&amp;#x27;s certainly not about any profit from the software &lt;i&gt;directly&lt;/i&gt;, and it&amp;#x27;s also not &lt;i&gt;just&lt;/i&gt; a marketing &amp;quot;halo&amp;quot;.)</text></item><item><author>jasode</author><text>I own Apple Logic and thus I&amp;#x27;m grateful for the continuous updates. On the other hand, I&amp;#x27;m mystified why Apple continues its investment in this audio program.&lt;p&gt;Yes, when Steve Jobs bought Logic from Emagic in 2002, it made strategic sense to fortify Apple&amp;#x27;s &amp;quot;software portfolio&amp;quot; to make Mac hardware more attractive.  But that was before the surprising massive success of iPhones in 2007.  Now, it seems like sales of Logic would be a insignificant rounding error in Apple&amp;#x27;s revenue.  If Mac software portfolio was that big a deal, I&amp;#x27;m not sure why they discontinued Aperture instead of Logic.  It seems like there&amp;#x27;s a bigger market of customers that would catalog and modify photos rather than record music.&lt;p&gt;Intuit sold off Quicken to a private equity firm and yet Apple continues to own and develop Logic.  I like Apple&amp;#x27;s stewardship of Logic but I can&amp;#x27;t understand its strategic value to today&amp;#x27;s Apple.&lt;p&gt;Anybody have any thoughts on what Logic does for Apple that Aperture didn&amp;#x27;t?&lt;p&gt;EDIT to several replies about &amp;quot;enhancing brand image&amp;quot;:  That&amp;#x27;s plausible but AVID Pro Tools is even more prestigious than Logic and AVID&amp;#x27;s market cap is only $250 million[0].  Apple could acquire AVID easily with their ~$200 billion cash on hand to &lt;i&gt;&amp;quot;strengthen Apple&amp;#x27;s brand among the professionals&amp;quot;&lt;/i&gt;.  People have been speculating this possible acquisition for years but I don&amp;#x27;t think it will happen.  So not sure what Logic does for Apple that AVID Pro Tools doesn&amp;#x27;t.&lt;p&gt;[0] &lt;a href=&quot;https:&amp;#x2F;&amp;#x2F;www.nasdaq.com&amp;#x2F;market-activity&amp;#x2F;stocks&amp;#x2F;avid&quot; rel=&quot;nofollow&quot;&gt;https:&amp;#x2F;&amp;#x2F;www.nasdaq.com&amp;#x2F;market-activity&amp;#x2F;stocks&amp;#x2F;avid&lt;/a&gt;</text></item></parent_chain><comment><author>philwelch</author><text>Acquiring all of your competitors is a good way to become a monopoly.</text></comment>