<story><title>Mastodon provides the highest (over 12%) engagement under posts</title><url>https://climatejustice.rocks/@kathhayhoe/110436657882930430</url></story><parent_chain><item><author>jason-phillips</author><text>&amp;gt; I don&amp;#x27;t think there&amp;#x27;s anything specific about Mastodon here&lt;p&gt;These numbers tell me that:&lt;p&gt;1. Mastodon users are engaged, with an active mind.&lt;p&gt;2. The grifters&amp;#x2F;leeches&amp;#x2F;scammers and their bot legions haven&amp;#x27;t invaded yet.</text></item><item><author>mjr00</author><text>The methodology is &amp;quot;(likes + shares + comments)&amp;#x2F;followers&amp;quot;, and the two platforms that allegedly provide the highest engagement are the ones with an order of magnitude fewer followers.&lt;p&gt;A more likely explanation is that fewer followers means higher engagement, which totally makes sense; for a larger social network account with 100k+ followers, many of those will be bots and people who follow anyone and everyone without really caring. A smaller account will only have followers who care.&lt;p&gt;I don&amp;#x27;t think there&amp;#x27;s anything specific about Mastodon here other than it being a smaller social network so you naturally have far fewer followers.&lt;p&gt;In either case, this is a single account talking about a single post, and shouldn&amp;#x27;t be used to generalize different levels of engagement across social networks.</text></item></parent_chain><comment><author>philippejara</author><text>I don&amp;#x27;t think an experiment with a single post on a single topic with accounts on vastly different scales can tell you either of those things.&lt;p&gt;There are a few holes glaring holes in this methodology but just one is that she has 8.7k followers in Mastodon since joining in late 2022, while she has 241k followers on twitter since 2009. It&amp;#x27;s not surprising that the users that followed her in the last 5 months are more engaged than the ones that followed her in the previous 14 years. Are the people that just aren&amp;#x27;t interested in her content or that just stopped using twitter after a 14 year span necessarily grifters&amp;#x2F;leeches&amp;#x2F;spammers?&lt;p&gt;I don&amp;#x27;t know about 1 but simply due to scale 2 is probably true, however this experiment isn&amp;#x27;t saying much.</text></comment>
<story><title>Mastodon provides the highest (over 12%) engagement under posts</title><url>https://climatejustice.rocks/@kathhayhoe/110436657882930430</url></story><parent_chain><item><author>jason-phillips</author><text>&amp;gt; I don&amp;#x27;t think there&amp;#x27;s anything specific about Mastodon here&lt;p&gt;These numbers tell me that:&lt;p&gt;1. Mastodon users are engaged, with an active mind.&lt;p&gt;2. The grifters&amp;#x2F;leeches&amp;#x2F;scammers and their bot legions haven&amp;#x27;t invaded yet.</text></item><item><author>mjr00</author><text>The methodology is &amp;quot;(likes + shares + comments)&amp;#x2F;followers&amp;quot;, and the two platforms that allegedly provide the highest engagement are the ones with an order of magnitude fewer followers.&lt;p&gt;A more likely explanation is that fewer followers means higher engagement, which totally makes sense; for a larger social network account with 100k+ followers, many of those will be bots and people who follow anyone and everyone without really caring. A smaller account will only have followers who care.&lt;p&gt;I don&amp;#x27;t think there&amp;#x27;s anything specific about Mastodon here other than it being a smaller social network so you naturally have far fewer followers.&lt;p&gt;In either case, this is a single account talking about a single post, and shouldn&amp;#x27;t be used to generalize different levels of engagement across social networks.</text></item></parent_chain><comment><author>somedude895</author><text>Go on Youtube or Twitter and you&amp;#x27;ll see that small creators always have a much higher engagement ratio than larger ones. It&amp;#x27;s quite natural that a small community is more involved than a large one.</text></comment>