<story><title>Counterfeits, fraud, and theft: Why Silca changed its return policy</title><url>https://cyclingtips.com/2022/07/interview-silca-on-amazon-e-commerce-fraud-theft-returns/</url></story><parent_chain><item><author>rmatt2000</author><text>The clothing company LL Bean dealt with this same sort of issue.  It used to be that if you weren&amp;#x27;t happy with a purchase, you could return any item you bought from Bean, at any time, for a full refund.&lt;p&gt;One day, the CEO of the company donated some of his old LL Bean clothing to a charity that accepts used clothing.  One of the shirts he donated had his initials embroidered on it.  In less than a month, that same shirt had been returned to Bean, stating the person was unsatisfied with his purchase, and requesting a full refund of the purchase price.</text></item></parent_chain><comment><author>dmckeon</author><text>When LL Bean started, 90% of his boots were returned, and the purchases refunded  - which gave Bean the opportunity to analyze how the boots had failed, redesign them, and send new boots to his dissatisfied customers.  Apparent MVP failure becomes better engineering becomes marketing and research.  Find out what your users&amp;#x2F;customers want.   sources: posted on the store wall in Freeport, and
&lt;a href=&quot;https:&amp;#x2F;&amp;#x2F;www.ecmag.com&amp;#x2F;section&amp;#x2F;your-business&amp;#x2F;lessons-learned-leon-leonwood-bean&quot; rel=&quot;nofollow&quot;&gt;https:&amp;#x2F;&amp;#x2F;www.ecmag.com&amp;#x2F;section&amp;#x2F;your-business&amp;#x2F;lessons-learned-...&lt;/a&gt;</text></comment>
<story><title>Counterfeits, fraud, and theft: Why Silca changed its return policy</title><url>https://cyclingtips.com/2022/07/interview-silca-on-amazon-e-commerce-fraud-theft-returns/</url></story><parent_chain><item><author>rmatt2000</author><text>The clothing company LL Bean dealt with this same sort of issue.  It used to be that if you weren&amp;#x27;t happy with a purchase, you could return any item you bought from Bean, at any time, for a full refund.&lt;p&gt;One day, the CEO of the company donated some of his old LL Bean clothing to a charity that accepts used clothing.  One of the shirts he donated had his initials embroidered on it.  In less than a month, that same shirt had been returned to Bean, stating the person was unsatisfied with his purchase, and requesting a full refund of the purchase price.</text></item></parent_chain><comment><author>Spooky23</author><text>Walmart did something like this for many years. They were required to satisfy customers and would accept almost anything as a return to exchange.&lt;p&gt;Like LL Bean, the internet kinda ruined it and when the management turned over to newer people who didn’t share the commitment that the founder had, it went away.</text></comment>