<story><title>Google UX Researcher Explains the Social Networking Gay Bar Problem</title><url>http://www.slideshare.net/padday/the-real-life-social-network-v2</url></story><parent_chain></parent_chain><comment><author>csallen</author><text>&lt;i&gt;&amp;#62;&amp;#62; If your privacy practices aren&apos;t transparent, then you introduce doubt. Doubt leads to lower usage.&lt;/i&gt;&lt;p&gt;So true. Too many apps and services don&apos;t understand that as users, when we see &quot;Connect to Facebook/Twitter&quot;, our minds are immediately filled with doubt and mistrust. Why? Because we want control over what our friends see about us, and we suspect your app doesn&apos;t give a shit and will shamelessly promote itself at our expense. So be clear. If you&apos;re going to write on my wall, &lt;i&gt;say you will.&lt;/i&gt; And if you&apos;re not, then &lt;i&gt;say you won&apos;t.&lt;/i&gt; Don&apos;t leave me guessing.</text></comment>
<story><title>Google UX Researcher Explains the Social Networking Gay Bar Problem</title><url>http://www.slideshare.net/padday/the-real-life-social-network-v2</url></story><parent_chain></parent_chain><comment><author>lionhearted</author><text>This presentation is somewhat long, but extremely informative. If you&apos;re designing any sort of application or content that includes sharing or privacy, I&apos;d consider it almost required reading. It&apos;s that informative - the best I&apos;ve seen on the topic.</text></comment>