<story><title>Magic Leap 2</title><url>https://www.magicleap.com/magic-leap-2</url></story><parent_chain><item><author>sam1r</author><text>I just cannot fathom how billions of dollars are spent into developing a product -- that is just marketed so poorly. The call on the landing page is &amp;quot;Where to buy.&amp;quot; Buy what!?!&lt;p&gt;There is not a single, cool, &amp;quot;everyday-relatable&amp;quot; use-case presented on the web announcement. I wish I could have a reason to purchase this.&lt;p&gt;I&amp;#x27;m craving just a &lt;i&gt;single&lt;/i&gt; video or even GIF -- that depicts even the slightest, animated hint of what the interactive experience will be like -- if one were to put these MLs on.</text></item></parent_chain><comment><author>chadash</author><text>I’ve tried the Magic Leap before. It’s super cool. In the demo I saw, the software scans the room and gets the shape of the area. It then sets up a coral reef in the middle of the room and you see a giant coral structure with fish swimming around in the air. The field of vision is a &lt;i&gt;little&lt;/i&gt; bit limited but overall It’s pretty clear to me that anyone who tries this on will say “wow!”.&lt;p&gt;The problem is that while it’s a cool toy there’s nothing available that’s im aware it that would make me want to spend much money on it. Right now, it’s more of a cool toy to show off at parties.&lt;p&gt;So the issue with a video on the website is:&lt;p&gt;a) it would be hard to have a video that doesn’t oversell or undersell it. Imagine advertising a TV in a magazine to an audience who has never seen a TV before.&lt;p&gt;b) more importantly, if the goal is to sell enterprise then you are now a sales company, not a marketing company. For b2b businesses a website just needs to look professional enough… No one is actually going to look at it. The sales process is higher touch and will be done either offline or via email brochures.</text></comment>
<story><title>Magic Leap 2</title><url>https://www.magicleap.com/magic-leap-2</url></story><parent_chain><item><author>sam1r</author><text>I just cannot fathom how billions of dollars are spent into developing a product -- that is just marketed so poorly. The call on the landing page is &amp;quot;Where to buy.&amp;quot; Buy what!?!&lt;p&gt;There is not a single, cool, &amp;quot;everyday-relatable&amp;quot; use-case presented on the web announcement. I wish I could have a reason to purchase this.&lt;p&gt;I&amp;#x27;m craving just a &lt;i&gt;single&lt;/i&gt; video or even GIF -- that depicts even the slightest, animated hint of what the interactive experience will be like -- if one were to put these MLs on.</text></item></parent_chain><comment><author>chaostheory</author><text>It’s targeted for enterprise and not normal consumers if that helps explain the marketing.</text></comment>