<story><title>The Steve Jobs email that outlined Apple’s strategy a year before his death</title><url>http://qz.com/196005/the-steve-jobs-email-that-outlined-apples-strategy-a-year-before-his-death/</url></story><parent_chain><item><author>CPLX</author><text>I keep having this fantasy that Jobs would never have stood for the erosion of the pro level products into thin clients, like the new MBP, the lack of updates to the Mac Pro line, retrograde motion on the Mini, etc.&lt;p&gt;But seeing this, and the 4-5 perfunctory lines devoted at the end to the entire Mac line, makes me realize that&amp;#x27;s probably just a fantasy after all. This is where Apple has been going for awhile apparently.</text></item></parent_chain><comment><author>mercer</author><text>That the Macs are not given as much attention doesn&amp;#x27;t surprise me. It seems &amp;#x27;fitting&amp;#x27; that they would gravitate toward the current MacBook end of the spectrum considering that a huge amount of users don&amp;#x27;t really need much more than that. Cutting out the middle-ground (MacBook Air) makes a certain amount of sense.&lt;p&gt;But I expected that they&amp;#x27;d keep a high-performance developer-focused MacBook (the Pro) for all those guys who are actually making the iOS&amp;#x2F;MacOS apps. And part of me hoped they&amp;#x27;d show some love for that target audience.&lt;p&gt;On the other hand, who am I kidding. As I&amp;#x27;m getting more and more into &amp;#x27;native&amp;#x27; development and as my laptop is showing its age when I use Xcode, I&amp;#x27;ll probably eventually cave and get a MacBook Pro because I can&amp;#x27;t do my work without it.&lt;p&gt;It&amp;#x27;s just not nice, I guess. But then Apple isn&amp;#x27;t particularly known for being nice, so it makes business-sense. iOS&amp;#x2F;MacOS devs will still get their new machines, even if they end up feeling fleeced.</text></comment>
<story><title>The Steve Jobs email that outlined Apple’s strategy a year before his death</title><url>http://qz.com/196005/the-steve-jobs-email-that-outlined-apples-strategy-a-year-before-his-death/</url></story><parent_chain><item><author>CPLX</author><text>I keep having this fantasy that Jobs would never have stood for the erosion of the pro level products into thin clients, like the new MBP, the lack of updates to the Mac Pro line, retrograde motion on the Mini, etc.&lt;p&gt;But seeing this, and the 4-5 perfunctory lines devoted at the end to the entire Mac line, makes me realize that&amp;#x27;s probably just a fantasy after all. This is where Apple has been going for awhile apparently.</text></item></parent_chain><comment><author>dictum</author><text>This is foreshadowed in section 1:&lt;p&gt;&lt;pre&gt;&lt;code&gt;  – Post PC products now 66% of our revenues
  – iPad outsold Mac within 6 months
  – Post PC era = more mobile (smaller, thinner, lighter) + communications + apps + cloud services
  – PC now just another client alongside iPhone, iPad, iPod touch, …
&lt;/code&gt;&lt;/pre&gt;
Emphasis on &lt;i&gt;&amp;quot;just another client&amp;quot;&lt;/i&gt;.</text></comment>