<story><title>Pricing a SaaS product (2019)</title><url>https://www.bannerbear.com/blog/don-t-charge-a-month-for-your-product/</url></story><parent_chain><item><author>polote</author><text>One rule to know about pricing which is counter intuitive. (And that has been repeated countless times on HN)&lt;p&gt;&lt;i&gt;Your pricing is never high enough&lt;/i&gt;&lt;p&gt;If you want your prospects&amp;#x2F;customers to take you seriously they have to find you expensive. If you seem cheap they will not take you seriously.</text></item></parent_chain><comment><author>danenania</author><text>Another way to think about this is that even if you built a product to scratch your own itch, you may not be your own ideal customer. In that case, your instincts on pricing could be way off.&lt;p&gt;You might be cost-sensitive and look for a good deal when buying tools and infra to support your own projects. But buyers at larger companies aren’t spending their own money, so their thought process is very different.&lt;p&gt;As long as the price fits in the budget and isn’t an outlier compared to other products they pay for, then it’s not going to be what they focus on. They’ll care much more about quality, trustworthiness, ease of integration, support, and things like that.&lt;p&gt;That’s why putting your price at the high end of the &amp;#x27;acceptable&amp;#x27; range is a win-win. You don’t leave money on the table, and you make an implicit commitment to high quality and good service, which the customers you really want value more than a bargain.</text></comment>
<story><title>Pricing a SaaS product (2019)</title><url>https://www.bannerbear.com/blog/don-t-charge-a-month-for-your-product/</url></story><parent_chain><item><author>polote</author><text>One rule to know about pricing which is counter intuitive. (And that has been repeated countless times on HN)&lt;p&gt;&lt;i&gt;Your pricing is never high enough&lt;/i&gt;&lt;p&gt;If you want your prospects&amp;#x2F;customers to take you seriously they have to find you expensive. If you seem cheap they will not take you seriously.</text></item></parent_chain><comment><author>dubcanada</author><text>Do people not take Walmart seriously? Office 365 is also extremely cheap compared to what you get. Do people not take that seriously?&lt;p&gt;I don&amp;#x27;t think blanket statements like, you&amp;#x27;re SAAS product is not expensive enough, work. You should take a tailored approach for what works for you.</text></comment>