<story><title>Tech-savvy audiences block Google Analytics</title><url>https://plausible.io/blog/google-analytics-adblockers-missing-data</url></story><parent_chain><item><author>jeroenhd</author><text>I expected these numbers to be higher. However, an even more interesting metric is the 88% block in Firefox.&lt;p&gt;Firefox may not have a great market share, but based on these numbers it&amp;#x27;s market share may very well be eight times higher than your analytics report. This can change the argument of &amp;quot;it&amp;#x27;s only 3% of our users so we don&amp;#x27;t need to test on FF&amp;quot; to &amp;quot;it&amp;#x27;s a quarter of our user base, we should at least test it&amp;quot;, depending on your target audience. I&amp;#x27;ve seen tons of people claim general Firefox usage is negligible based on public data from websites such as statcounter, but these metrics prove that those statistics are unreliable and should not be used.&lt;p&gt;The best you can do is use server side UA inspection, though you can&amp;#x27;t really distinguish bots from real users that way.</text></item></parent_chain><comment><author>sidibe</author><text>The reason Firefox is higher is probably because it&amp;#x27;s the easiest one to block ads on mobile. Most people I know who use Firefox on mobile do so specifically to have ublock origin. I personally use chrome on desktop but Firefox on mobile.</text></comment>
<story><title>Tech-savvy audiences block Google Analytics</title><url>https://plausible.io/blog/google-analytics-adblockers-missing-data</url></story><parent_chain><item><author>jeroenhd</author><text>I expected these numbers to be higher. However, an even more interesting metric is the 88% block in Firefox.&lt;p&gt;Firefox may not have a great market share, but based on these numbers it&amp;#x27;s market share may very well be eight times higher than your analytics report. This can change the argument of &amp;quot;it&amp;#x27;s only 3% of our users so we don&amp;#x27;t need to test on FF&amp;quot; to &amp;quot;it&amp;#x27;s a quarter of our user base, we should at least test it&amp;quot;, depending on your target audience. I&amp;#x27;ve seen tons of people claim general Firefox usage is negligible based on public data from websites such as statcounter, but these metrics prove that those statistics are unreliable and should not be used.&lt;p&gt;The best you can do is use server side UA inspection, though you can&amp;#x27;t really distinguish bots from real users that way.</text></item></parent_chain><comment><author>DocTomoe</author><text>I feel this heavily depends on your goal.&lt;p&gt;IMHO, this points at Firefox being used mostly by ad-averse, tech-savvy users, while the less-adverse, less-savvy users prefer Safari and&amp;#x2F;or Chrome.&lt;p&gt;If your objective is to maximize ad revenue, the most obvious approach would now be to ignore Firefox completely and focus on non-FF browsers.&lt;p&gt;Of course, following web standards would be the Golden Way, and more selfless actors follow that rule, but that song has been sung ever since the old Netscape&amp;#x2F;MSIE wars.</text></comment>