<story><title>Insane state of today&apos;s advertising part 3</title><url>https://plus.google.com/+ArtemRussakovskii/posts/53n5LdCYTbF</url></story><parent_chain><item><author>rahimnathwani</author><text>If the ads were static (e.g. advertiser A bought a specific place on one of publisher B&amp;#x27;s pages, for a month), and advertiser A didn&amp;#x27;t want independent verification that the ads were seen, then your proposal could be simply implemented.&lt;p&gt;&amp;quot;What am I missing?&amp;quot;&lt;p&gt;Many ads are served after real-time auction: whilst your browser is loading and rendering the page, an auction is going between advertisers for the ad spot(s) on the page. The auction happens quickly, but it adds latency. Adding a reverse proxy would add further latency, and would remove the ability for ad networks to properly target ads (e.g. using cookies) and account for impressions.</text></item><item><author>allanbreyes</author><text>I never quite understood why domain-blocking works so well for ad-blockers. I&amp;#x27;m surprised why sites don&amp;#x27;t just use a reverse proxy or something to serve from those ad domains. What am I missing?</text></item><item><author>doctorless</author><text>I&amp;#x27;m actually rather surprised that companies like Google aren&amp;#x27;t offering solutions to integrate ads into the delivery of the page content itself rather than JavaScript at this point, as it&amp;#x27;s pretty easy to block the specific domains serving ads. It seems relatively straightforward; the ads would be pre-rendered on the server providing the response and could send the same info a script would for the most part, especially if there was an auxiliary script you could load from your own domain. Not that I&amp;#x27;m endorsing the idea, it&amp;#x27;s just that it seems like an obvious solution to the usage of ad blockers.</text></item></parent_chain><comment><author>belorn</author><text>Which reveals a problematic truth. The tracking is worth more than getting rid of ad blocking.</text></comment>
<story><title>Insane state of today&apos;s advertising part 3</title><url>https://plus.google.com/+ArtemRussakovskii/posts/53n5LdCYTbF</url></story><parent_chain><item><author>rahimnathwani</author><text>If the ads were static (e.g. advertiser A bought a specific place on one of publisher B&amp;#x27;s pages, for a month), and advertiser A didn&amp;#x27;t want independent verification that the ads were seen, then your proposal could be simply implemented.&lt;p&gt;&amp;quot;What am I missing?&amp;quot;&lt;p&gt;Many ads are served after real-time auction: whilst your browser is loading and rendering the page, an auction is going between advertisers for the ad spot(s) on the page. The auction happens quickly, but it adds latency. Adding a reverse proxy would add further latency, and would remove the ability for ad networks to properly target ads (e.g. using cookies) and account for impressions.</text></item><item><author>allanbreyes</author><text>I never quite understood why domain-blocking works so well for ad-blockers. I&amp;#x27;m surprised why sites don&amp;#x27;t just use a reverse proxy or something to serve from those ad domains. What am I missing?</text></item><item><author>doctorless</author><text>I&amp;#x27;m actually rather surprised that companies like Google aren&amp;#x27;t offering solutions to integrate ads into the delivery of the page content itself rather than JavaScript at this point, as it&amp;#x27;s pretty easy to block the specific domains serving ads. It seems relatively straightforward; the ads would be pre-rendered on the server providing the response and could send the same info a script would for the most part, especially if there was an auxiliary script you could load from your own domain. Not that I&amp;#x27;m endorsing the idea, it&amp;#x27;s just that it seems like an obvious solution to the usage of ad blockers.</text></item></parent_chain><comment><author>kakarot</author><text>Would you mind expanding a bit on this real-time auction thing, like how common it is and what the process looks like, or could you point me in the direction of the sources you used to make that claim?&lt;p&gt;Thanks!</text></comment>