<story><title>About iCloud Private Relay</title><url>https://support.apple.com/en-au/HT212614</url></story><parent_chain><item><author>plg</author><text>It may not work perfectly for all people in all use cases, yet ... but I have to say I appreciate and admire Apple&amp;#x27;s initiative and the values that this approach reflects. They didn&amp;#x27;t have to do this. It&amp;#x27;s not obvious that it immediately helps their bottom line. It does seem like the right thing to do for individual privacy. I appreciate that and it contributes to my overall respect for the company and its approach.</text></item></parent_chain><comment><author>bradgessler</author><text>I too laud Apple for their efforts, but I view them as a benevolent dictator.&lt;p&gt;To me it’s obvious how this helps their bottom line: people are very interested in privacy and willing to pay top dollar for it. Every time I turn on an additional privacy service from Apple, I feel their grip tightening on my digital identity as they push themselves even more between me and the direct relationships I have with other websites.&lt;p&gt;iCloud private relay, email aliases, and “Sign in with Apple” is their final act to completely dominate the relationship between their users and other web applications.&lt;p&gt;I’m not bitter about it, but I do think it’s helpful and healthier to view Apple in this way and not mistake their efforts as altruistic. They’re simply a company trying to develop a profitable, high retention service… and they’re doing a damn good job at it.</text></comment>
<story><title>About iCloud Private Relay</title><url>https://support.apple.com/en-au/HT212614</url></story><parent_chain><item><author>plg</author><text>It may not work perfectly for all people in all use cases, yet ... but I have to say I appreciate and admire Apple&amp;#x27;s initiative and the values that this approach reflects. They didn&amp;#x27;t have to do this. It&amp;#x27;s not obvious that it immediately helps their bottom line. It does seem like the right thing to do for individual privacy. I appreciate that and it contributes to my overall respect for the company and its approach.</text></item></parent_chain><comment><author>latexr</author><text>&amp;gt; It&amp;#x27;s not obvious that it immediately helps their bottom line.&lt;p&gt;Your comment ends with:&lt;p&gt;&amp;gt; I appreciate that and it contributes to my overall respect for the company and its approach.&lt;p&gt;Seems like a straightforward connection: Apple provides the feature → your trust in them increases[1] → you continue to buy from them and recommend them to other people.&lt;p&gt;[1]: Especially relevant at a time where distrust of big tech companies is rising.</text></comment>