<story><title>Nintendo Soars as Super Mario Mobile Game Comes to the iPhone</title><url>http://www.bloomberg.com/news/articles/2016-09-07/nintendo-soars-as-super-mario-mobile-game-comes-to-the-iphone</url></story><parent_chain></parent_chain><comment><author>Kronopath</author><text>There&amp;#x27;s a common fallacy that happens frequently when Silicon Valley technologists start talking about Nintendo, and that is the idea that &amp;quot;their hardware can never compete with the ubiquity of mobile platforms, they should just become a software company and port their games to iOS and Android!&amp;quot;&lt;p&gt;The success of Pokémon Go, and this new Mario game as well, is showing that Nintendo is taking a different strategy: they&amp;#x27;re creating custom-made mobile games for the purposes of driving attention and vigor to the main games on their hardware platforms. You can see this with Pokémon: the success of Pokémon Go has been driving sales of the 3DS and the currently-released Pokémon games, and will surely help bolster the hype for the next-generation games that are due out later this year. As far as strategy goes, these mobile games are more similar to the TV shows and movies Nintendo makes than the DS games they came from.&lt;p&gt;I think this is a good strategy for them. An iPhone or Android will never be as tailor-made for gaming as the Gameboy or DS were, so it&amp;#x27;s good to see Nintendo sticking to their principles.</text></comment>
<story><title>Nintendo Soars as Super Mario Mobile Game Comes to the iPhone</title><url>http://www.bloomberg.com/news/articles/2016-09-07/nintendo-soars-as-super-mario-mobile-game-comes-to-the-iphone</url></story><parent_chain></parent_chain><comment><author>Fraterkes</author><text>I&amp;#x27;ve seen a lot of people saying that Nintendo were kinda dumb for taking so long to capitalize on the incredible brand recognition of mario and pokemon, and looking at the money pokemon go is making, I don&amp;#x27;t disagree. But I think that the reason a lot of non-nerds cared so much about pokemon go is that pokemon still meant the same thing to them as it did 10 years ago. So the reason that those brands are still such a big deal to people may be because Nintendo has used them relatively conservatively.</text></comment>