<story><title>How hustle culture took over advertising</title><url>https://digiday.com/marketing/welcome-hustletown-hustle-culture-took-advertising/</url></story><parent_chain><item><author>village-idiot</author><text>I always thought that hustler was synonymous with confidence artist or a low level scammer. That it’s now considered a positive word is fascinating to me.</text></item><item><author>esotericn</author><text>So, this is the industry that:&lt;p&gt;- puts flashing colored boxes in front of our faces at any possible opportunity&lt;p&gt;- requires us to click through multiple popups to access almost any for-profit website&lt;p&gt;- has normalized the act of wasting human life at a mass scale by injecting multi-minute time-wasting sessions in activities&lt;p&gt;&amp;quot;How hustle culture took over&amp;quot;? It&amp;#x27;s a hustle by default. I&amp;#x27;d call it a swindle.</text></item></parent_chain><comment><author>sin7</author><text>Hustler is used a lot in rap. It&amp;#x27;s always been there. A hustler hustles. They put in work. They are in the grind. It&amp;#x27;s all about turning a nickel into a dime. In other words, they sell a lot of crack. Nothing deep.&lt;p&gt;&lt;a href=&quot;https:&amp;#x2F;&amp;#x2F;www.youtube.com&amp;#x2F;watch?v=xZbwTCrnktY&quot; rel=&quot;nofollow&quot;&gt;https:&amp;#x2F;&amp;#x2F;www.youtube.com&amp;#x2F;watch?v=xZbwTCrnktY&lt;/a&gt; - Cassidy - I&amp;#x27;m a hustler&lt;p&gt;&lt;a href=&quot;https:&amp;#x2F;&amp;#x2F;www.youtube.com&amp;#x2F;watch?v=sv6CbP4kVno&quot; rel=&quot;nofollow&quot;&gt;https:&amp;#x2F;&amp;#x2F;www.youtube.com&amp;#x2F;watch?v=sv6CbP4kVno&lt;/a&gt; - Lil Wayne - Hustler Muzic</text></comment>
<story><title>How hustle culture took over advertising</title><url>https://digiday.com/marketing/welcome-hustletown-hustle-culture-took-advertising/</url></story><parent_chain><item><author>village-idiot</author><text>I always thought that hustler was synonymous with confidence artist or a low level scammer. That it’s now considered a positive word is fascinating to me.</text></item><item><author>esotericn</author><text>So, this is the industry that:&lt;p&gt;- puts flashing colored boxes in front of our faces at any possible opportunity&lt;p&gt;- requires us to click through multiple popups to access almost any for-profit website&lt;p&gt;- has normalized the act of wasting human life at a mass scale by injecting multi-minute time-wasting sessions in activities&lt;p&gt;&amp;quot;How hustle culture took over&amp;quot;? It&amp;#x27;s a hustle by default. I&amp;#x27;d call it a swindle.</text></item></parent_chain><comment><author>Cthulhu_</author><text>Hustler yes, but hustling is a verb, often used in e.g. sports movies &amp;#x2F; events.</text></comment>