<story><title>Google rewrites many page titles</title><url>https://zyppy.com/blog/google-title-rewrite-study/</url></story><parent_chain><item><author>xg15</author><text>&amp;gt; &lt;i&gt;Many site owners find that the titles they carefully craft almost all get rewritten.&lt;/i&gt;&lt;p&gt;Yeah, I&amp;#x27;m with Google on this one. I don&amp;#x27;t see many reasons why a site owner would spend extraordinary amounts of time to &amp;quot;carefully craft&amp;quot; page titles other than SEO and optimizing for clickbaitness. As a user, I&amp;#x27;m fine with Google counteracting this.</text></item></parent_chain><comment><author>pavon</author><text>I think that is the worst reason for them to rewrite titles. If they left the title as-is, then I would be able to see in the search results that it was a spammy site and ignore it. Instead Google is helping to launder their SEO and present it as a more legitimate site. If Google thinks a site is gaming their algorithms they should de-prioritize it, not rewrite it.</text></comment>
<story><title>Google rewrites many page titles</title><url>https://zyppy.com/blog/google-title-rewrite-study/</url></story><parent_chain><item><author>xg15</author><text>&amp;gt; &lt;i&gt;Many site owners find that the titles they carefully craft almost all get rewritten.&lt;/i&gt;&lt;p&gt;Yeah, I&amp;#x27;m with Google on this one. I don&amp;#x27;t see many reasons why a site owner would spend extraordinary amounts of time to &amp;quot;carefully craft&amp;quot; page titles other than SEO and optimizing for clickbaitness. As a user, I&amp;#x27;m fine with Google counteracting this.</text></item></parent_chain><comment><author>ricardo81</author><text>Can&amp;#x27;t say I agree.&lt;p&gt;Google should be a neutral middle man providing the results as they are found. If they feel the title is not of their version of quality they should rank it lower.&lt;p&gt;I&amp;#x27;d prefer the version of title of several hundred million individuals rather than Google&amp;#x27;s aggregated version.&lt;p&gt;They used to &amp;#x27;borrow&amp;#x27; DMOZ titles before DMOZ became defunct. At least in that case it&amp;#x27;s another point of view on top of their own (and the site author)</text></comment>