<story><title>Goldman Sachs Is Setting Up a Cryptocurrency Trading Desk</title><url>https://www.bloomberg.com/news/articles/2017-12-21/goldman-is-setting-up-a-cryptocurrency-trading-desk</url></story><parent_chain><item><author>victor106</author><text>They typically do this for a few reasons:&lt;p&gt;1. High net worth clients demanding such products.
2. Obvious FOMO.
3. In case this crypto thing becomes big they don’t want to be criticized.
4. All companies are seeing a nice bump in their share prices with any association to crypto</text></item></parent_chain><comment><author>headmelted</author><text>Mostly I think it&amp;#x27;s 1.&lt;p&gt;A lot of people jump on guys like Jamie Dimon and Lloyd Blankfein for calling Bitcoin massively volatile &amp;#x2F; a bubble &amp;#x2F; whatever, like they &lt;i&gt;hate&lt;/i&gt; cryptocurrencies.&lt;p&gt;They don&amp;#x27;t care, and they aren&amp;#x27;t supposed to. Their business is to sell whatever the customer wants to buy, cheaper or easier than they can get it elsewhere - and right now the customer wants to buy Bitcoin. Who cares if the backside falls out of it later?</text></comment>
<story><title>Goldman Sachs Is Setting Up a Cryptocurrency Trading Desk</title><url>https://www.bloomberg.com/news/articles/2017-12-21/goldman-is-setting-up-a-cryptocurrency-trading-desk</url></story><parent_chain><item><author>victor106</author><text>They typically do this for a few reasons:&lt;p&gt;1. High net worth clients demanding such products.
2. Obvious FOMO.
3. In case this crypto thing becomes big they don’t want to be criticized.
4. All companies are seeing a nice bump in their share prices with any association to crypto</text></item></parent_chain><comment><author>frgtpsswrdlame</author><text>HNWIs are definitely starting to talk about and ask for crypto products.&lt;p&gt;EDIT: I work in the area, not a shill.</text></comment>