<story><title>A janitor at Frito-Lay invented Flamin’ Hot Cheetos (2017)</title><url>https://thehustle.co/hot-cheetos-inventor/</url></story><parent_chain><item><author>news_to_me</author><text>This is why diversity is so important! Not only in business, but in general — everyone has huge blind spots, no matter what background they have. Life is much larger and more diverse than people usually imagine. Interacting and learning from people with different backgrounds than yours is a fundamentally rewarding experience, although it can be hard at times.</text></item><item><author>starpilot</author><text>My takeaway: there are huge potential markets in people who are not like me. The execs were probably completely unaware of this market, and it took an outsider to hold their hand and bring it to them. I love flaming hot cheetos and know tons of people who do, but there is no way I would have thought of taking the hot pepper &amp;#x2F; other spices from a traditional Mexican food (elotes, which I had in LA) and adapting them in this way. The fact that everyone I interact with forms an upper class monoculture (white&amp;#x2F;asian, college educated, 20s-40s, mostly US-born) means that I have huge blindspots. I wonder what huge businesses could be created catering toward senior citizens, for middle aged people working retail, recent Asian immigrants, working single fathers, and so on.</text></item></parent_chain><comment><author>slimsag</author><text>I 100% agree.&lt;p&gt;But it&amp;#x27;s important that diversity be considered in all forms, not just based on race&amp;#x2F;sex.&lt;p&gt;If your &amp;quot;diverse&amp;quot; team is made up of different ethnicities and genders but only consists of ivy league members who grew up in California... well, not really diverse then, is it?</text></comment>
<story><title>A janitor at Frito-Lay invented Flamin’ Hot Cheetos (2017)</title><url>https://thehustle.co/hot-cheetos-inventor/</url></story><parent_chain><item><author>news_to_me</author><text>This is why diversity is so important! Not only in business, but in general — everyone has huge blind spots, no matter what background they have. Life is much larger and more diverse than people usually imagine. Interacting and learning from people with different backgrounds than yours is a fundamentally rewarding experience, although it can be hard at times.</text></item><item><author>starpilot</author><text>My takeaway: there are huge potential markets in people who are not like me. The execs were probably completely unaware of this market, and it took an outsider to hold their hand and bring it to them. I love flaming hot cheetos and know tons of people who do, but there is no way I would have thought of taking the hot pepper &amp;#x2F; other spices from a traditional Mexican food (elotes, which I had in LA) and adapting them in this way. The fact that everyone I interact with forms an upper class monoculture (white&amp;#x2F;asian, college educated, 20s-40s, mostly US-born) means that I have huge blindspots. I wonder what huge businesses could be created catering toward senior citizens, for middle aged people working retail, recent Asian immigrants, working single fathers, and so on.</text></item></parent_chain><comment><author>ravenstine</author><text>It has to be taken seriously by management, however.  I&amp;#x27;ve worked at a few places where diversity was king but upper management continued to make the decisions of aging middle-class white folks.  Not that I have a problem with that in and of itself, but it was funny how they would hire lots of women and minorities, say that they wanted to target undeserved demographics, but then never actually attempt to do it.  Diversity is, more often than not, a veneer.</text></comment>