<story><title>Reddit Presents: Upvoted</title><url>http://upvoted.com</url></story><parent_chain><item><author>minimaxir</author><text>There was a recent allegation that the Reddit administration had encouraged vote brigading with Tom Hanks&amp;#x27; comments: &lt;a href=&quot;http:&amp;#x2F;&amp;#x2F;i.imgur.com&amp;#x2F;Obafhpc.png&quot; rel=&quot;nofollow&quot;&gt;http:&amp;#x2F;&amp;#x2F;i.imgur.com&amp;#x2F;Obafhpc.png&lt;/a&gt;&lt;p&gt;From the looks of the Upvoted front page, looks like they&amp;#x27;re doing it as a content marketing strategy, which doesn&amp;#x27;t bode well. Also, it seems like a BuzzFeed clone, which Redditors &lt;i&gt;despise&lt;/i&gt;.&lt;p&gt;(Disclosure: although I have done a LOT of work analyzing Reddit [&lt;a href=&quot;http:&amp;#x2F;&amp;#x2F;minimaxir.com&amp;#x2F;2015&amp;#x2F;10&amp;#x2F;reddit-bigquery&amp;#x2F;&quot; rel=&quot;nofollow&quot;&gt;http:&amp;#x2F;&amp;#x2F;minimaxir.com&amp;#x2F;2015&amp;#x2F;10&amp;#x2F;reddit-bigquery&amp;#x2F;&lt;/a&gt;], I have not been approached to write anything for Upvoted)</text></item></parent_chain><comment><author>alexis</author><text>The top thread on the announcement is a great discussion of why it&amp;#x27;s so important to us to credit Redditors in every article, which folks seem to appreciate.&lt;p&gt;&lt;a href=&quot;https:&amp;#x2F;&amp;#x2F;www.reddit.com&amp;#x2F;r&amp;#x2F;blog&amp;#x2F;comments&amp;#x2F;3npxm4&amp;#x2F;introducing_upvoted_a_redditorial_publication&amp;#x2F;cvq6trw&quot; rel=&quot;nofollow&quot;&gt;https:&amp;#x2F;&amp;#x2F;www.reddit.com&amp;#x2F;r&amp;#x2F;blog&amp;#x2F;comments&amp;#x2F;3npxm4&amp;#x2F;introducing_up...&lt;/a&gt;&lt;p&gt;As for Tom, here&amp;#x27;s what I posted on r&amp;#x2F;defaultmods addressing that concern.&lt;p&gt;&amp;gt;&amp;gt;&lt;p&gt;I ran those ads when I learned Tom was using the site.&lt;p&gt;I did that because for the last few weeks more and more celebrities have been coming on or reaching out to use reddit as members of the community. And we&amp;#x27;ve run sponsored headline to draw attention to it, these ads have been viewed over 14M times in the last couple of weeks without incident. They&amp;#x27;ve also performed exceptionally well (Bill Gates&amp;#x27; for instance had 368% higher CTR than average).&lt;p&gt;+That moment when Peter Mayhew (Chewbacca) shows up to compliment your Rebel helmet patch
+Oh, just Bill Gates hanging out on r&amp;#x2F;infographics
+Lil Dicky drops a new music video, shows up in the comments of r&amp;#x2F;Music thread&lt;p&gt;Admittedly, these ads all went up at least 24hrs after the celeb showed up and left, whereas I jumped on the Tom Hanks one as soon as I realized it was happening. We&amp;#x27;re not going to do that again. Those ads also performed very well (63% higher than site average) but were a really bad look.&lt;p&gt;To be clear: we&amp;#x27;re not paying them. They&amp;#x27;re coming because we&amp;#x27;re actually making progress showing them the value of joining the community.&lt;p&gt;Wynter (u&amp;#x2F;808sandhotcakes) has been doing a lot of great work, by virtue of her great reputation in the industry alone, people are genuinely reaching out to learn how to join the Reddit community. We&amp;#x27;re excited about that, because it clearly makes our users very happy and by every account the talent enjoys it, too.&lt;p&gt;edit: (See, I&amp;#x27;m already getting better: Arnold + Adam Savage stopped by since Tom and no obnoxious sponsored headlines.)</text></comment>
<story><title>Reddit Presents: Upvoted</title><url>http://upvoted.com</url></story><parent_chain><item><author>minimaxir</author><text>There was a recent allegation that the Reddit administration had encouraged vote brigading with Tom Hanks&amp;#x27; comments: &lt;a href=&quot;http:&amp;#x2F;&amp;#x2F;i.imgur.com&amp;#x2F;Obafhpc.png&quot; rel=&quot;nofollow&quot;&gt;http:&amp;#x2F;&amp;#x2F;i.imgur.com&amp;#x2F;Obafhpc.png&lt;/a&gt;&lt;p&gt;From the looks of the Upvoted front page, looks like they&amp;#x27;re doing it as a content marketing strategy, which doesn&amp;#x27;t bode well. Also, it seems like a BuzzFeed clone, which Redditors &lt;i&gt;despise&lt;/i&gt;.&lt;p&gt;(Disclosure: although I have done a LOT of work analyzing Reddit [&lt;a href=&quot;http:&amp;#x2F;&amp;#x2F;minimaxir.com&amp;#x2F;2015&amp;#x2F;10&amp;#x2F;reddit-bigquery&amp;#x2F;&quot; rel=&quot;nofollow&quot;&gt;http:&amp;#x2F;&amp;#x2F;minimaxir.com&amp;#x2F;2015&amp;#x2F;10&amp;#x2F;reddit-bigquery&amp;#x2F;&lt;/a&gt;], I have not been approached to write anything for Upvoted)</text></item></parent_chain><comment><author>timdorr</author><text>&amp;gt; Also, it seems like a BuzzFeed clone, which Redditors despise.&lt;p&gt;Primarily because Buzzfeed just copy-pastes content from Reddit with minimal credit. Upvoted at least looks to be providing genuinely improved-upon content with strong attribution linkage. To me, it gets rid of a lot of the scuzzy-ness associated with Buzzfeed, so I&amp;#x27;m all for it.</text></comment>