<story><title>Facebook will force advertising on ad-blocking users</title><url>http://www.wsj.com/articles/facebook-will-force-advertising-on-ad-blocking-users-1470751204</url></story><parent_chain><item><author>Leynos</author><text>uBlock can already do this (I use it for hiding the Twitter &amp;quot;while you were away&amp;quot; nonsense), although I suspect that the next step is Facebook scrambling DOM classes and ids with no discernable pattern.</text></item><item><author>SEJeff</author><text>Good luck. I suspect in no time uBlock Origin will have found a way to remove the ad elements from the DOM, even if they are served directly with the html of facebook and not a 3rd party domain.</text></item></parent_chain><comment><author>gorhill</author><text>&amp;gt; scrambling DOM classes and ids with no discernable pattern&lt;p&gt;That&amp;#x27;s why I have been beefing up the DOM filtering code in the latest versions -- there are already sites doing this.&lt;p&gt;There is a lot of untapped potential with the new operators, I am waiting for opportunities to put them to test, and fine-tune them if needed.</text></comment>
<story><title>Facebook will force advertising on ad-blocking users</title><url>http://www.wsj.com/articles/facebook-will-force-advertising-on-ad-blocking-users-1470751204</url></story><parent_chain><item><author>Leynos</author><text>uBlock can already do this (I use it for hiding the Twitter &amp;quot;while you were away&amp;quot; nonsense), although I suspect that the next step is Facebook scrambling DOM classes and ids with no discernable pattern.</text></item><item><author>SEJeff</author><text>Good luck. I suspect in no time uBlock Origin will have found a way to remove the ad elements from the DOM, even if they are served directly with the html of facebook and not a 3rd party domain.</text></item></parent_chain><comment><author>ruste</author><text>Then we can possibly block them by matching structural elements?</text></comment>