<story><title>Apple vs. Meta: The Illusion of Privacy</title><url>https://growth.design/case-studies/apple-privacy-policy</url></story><parent_chain><item><author>isodev</author><text>Apple shows ads for apps in the App Store sans behavioural targeting. If there is a kind of “ethical ads” that’s as close as it gets.</text></item><item><author>nicce</author><text>Apple&amp;#x27;s ad business, however, is growing all the time. And in significant margins.&lt;p&gt;&lt;a href=&quot;https:&amp;#x2F;&amp;#x2F;www.wired.co.uk&amp;#x2F;article&amp;#x2F;apple-is-an-ad-company-now&quot; rel=&quot;nofollow noreferrer&quot;&gt;https:&amp;#x2F;&amp;#x2F;www.wired.co.uk&amp;#x2F;article&amp;#x2F;apple-is-an-ad-company-now&lt;/a&gt;&lt;p&gt;&lt;a href=&quot;https:&amp;#x2F;&amp;#x2F;www.statista.com&amp;#x2F;statistics&amp;#x2F;1330127&amp;#x2F;apple-ad-revenue-worldwide&amp;#x2F;&quot; rel=&quot;nofollow noreferrer&quot;&gt;https:&amp;#x2F;&amp;#x2F;www.statista.com&amp;#x2F;statistics&amp;#x2F;1330127&amp;#x2F;apple-ad-revenue...&lt;/a&gt;</text></item><item><author>goalieca</author><text>Apple does not have a tracking pixel on half the popular web. Apple&amp;#x27;s main source of income is through luxury hardware and subscription services. Facebook sells your information and attention to willing buyers.</text></item><item><author>daft_pink</author><text>I think it&amp;#x27;s unfair to compare Facebook actively screwing us to Apple not adopting your proposed metric on their product and passively allowing a very popular app in their app store.&lt;p&gt;Not a huge fan of Apple, but they aren&amp;#x27;t Facebook.</text></item></parent_chain><comment><author>matthew-wegner</author><text>Apple advertising extends beyond the app store, both for iOS and macOS, and is personalized by default.  You can disable this in Settings -&amp;gt; Privacy and Security -&amp;gt; Apple Advertising on both platforms.</text></comment>
<story><title>Apple vs. Meta: The Illusion of Privacy</title><url>https://growth.design/case-studies/apple-privacy-policy</url></story><parent_chain><item><author>isodev</author><text>Apple shows ads for apps in the App Store sans behavioural targeting. If there is a kind of “ethical ads” that’s as close as it gets.</text></item><item><author>nicce</author><text>Apple&amp;#x27;s ad business, however, is growing all the time. And in significant margins.&lt;p&gt;&lt;a href=&quot;https:&amp;#x2F;&amp;#x2F;www.wired.co.uk&amp;#x2F;article&amp;#x2F;apple-is-an-ad-company-now&quot; rel=&quot;nofollow noreferrer&quot;&gt;https:&amp;#x2F;&amp;#x2F;www.wired.co.uk&amp;#x2F;article&amp;#x2F;apple-is-an-ad-company-now&lt;/a&gt;&lt;p&gt;&lt;a href=&quot;https:&amp;#x2F;&amp;#x2F;www.statista.com&amp;#x2F;statistics&amp;#x2F;1330127&amp;#x2F;apple-ad-revenue-worldwide&amp;#x2F;&quot; rel=&quot;nofollow noreferrer&quot;&gt;https:&amp;#x2F;&amp;#x2F;www.statista.com&amp;#x2F;statistics&amp;#x2F;1330127&amp;#x2F;apple-ad-revenue...&lt;/a&gt;</text></item><item><author>goalieca</author><text>Apple does not have a tracking pixel on half the popular web. Apple&amp;#x27;s main source of income is through luxury hardware and subscription services. Facebook sells your information and attention to willing buyers.</text></item><item><author>daft_pink</author><text>I think it&amp;#x27;s unfair to compare Facebook actively screwing us to Apple not adopting your proposed metric on their product and passively allowing a very popular app in their app store.&lt;p&gt;Not a huge fan of Apple, but they aren&amp;#x27;t Facebook.</text></item></parent_chain><comment><author>Zambyte</author><text>&amp;gt; If there is a kind of “ethical ads” that’s as close as it gets.&lt;p&gt;A news paper ad? A builtin board? I think advertisements that hijack your attention are always unethical. You should have to look for ads to see them.</text></comment>