<story><title>Apple is building an ad empire as its iPhone privacy crackdown weakens rivals</title><url>https://www.axios.com/2022/08/21/apple-advertising-privacy-tracking-iphone</url></story><parent_chain><item><author>Havoc</author><text>Sounds like they&amp;#x27;re copying google with their desire to get rid of cookies &amp;#x2F; FLOC etc.&lt;p&gt;Strong privacy stance on privacy for others (and in media)...but very quiet on 1st party inhouse ability to connect the dots.&lt;p&gt;I have a hard time seeing how this doesn&amp;#x27;t end in anti-trust tears for both of them</text></item></parent_chain><comment><author>kergonath</author><text>&amp;gt; I have a hard time seeing how this doesn&amp;#x27;t end in anti-trust tears for both of them&lt;p&gt;In Apple’s case, I hope antitrust action comes before they stray too far and whilst their interests are still aligned with mine. I don’t want them to make &lt;i&gt;any&lt;/i&gt; money from advertising, because then they have a conflict of interest and their pro-privacy arguments fall flat.&lt;p&gt;(Google is too far down that path for me to trust them in the future. Anti-privacy is also their core business, whereas Apple primarily makes money from selling devices).</text></comment>
<story><title>Apple is building an ad empire as its iPhone privacy crackdown weakens rivals</title><url>https://www.axios.com/2022/08/21/apple-advertising-privacy-tracking-iphone</url></story><parent_chain><item><author>Havoc</author><text>Sounds like they&amp;#x27;re copying google with their desire to get rid of cookies &amp;#x2F; FLOC etc.&lt;p&gt;Strong privacy stance on privacy for others (and in media)...but very quiet on 1st party inhouse ability to connect the dots.&lt;p&gt;I have a hard time seeing how this doesn&amp;#x27;t end in anti-trust tears for both of them</text></item></parent_chain><comment><author>parasubvert</author><text>The anti-trust is a bit of an odd one.  A few possibilities 
- do Google and Apple wind up controlling the online ad market?
Or
- does the ad market shrink because Apple exploits it less?  (Killing an industry isn’t anti-competitive per se)&lt;p&gt;Another angle is that captive audiences will be steered to other Google or Apple products.  But debatably this only becomes anti-trust worthy when Google and Apple will start to buy more businesses in non-core areas eg. To compete with Amazon as the everything store.&lt;p&gt;Microsoft is definitely doing this with gaming, buying up many huge game properties.</text></comment>