<story><title>Helvetica Now Variable</title><url>https://www.monotype.com/fonts/helvetica-now-variable</url></story><parent_chain><item><author>philosopher1234</author><text>I never understood under what circumstances you would really need a custom font. Could you say more about why that was the case?</text></item><item><author>com2kid</author><text>&amp;gt;  Am I crazy for expecting fonts to be free? There are so many good options that I can use without paying a license fee. I can&amp;#x27;t imagine liking the tiny differences in a font so much that I would get myself locked into a yearly licensing fee.&lt;p&gt;Having worked at Microsoft for years, I also got a chance to work directly with Monotype on custom fonts for a project&amp;#x27;s specific needs (wearable, tiny screen, specific DPI).&lt;p&gt;Monotype is &lt;i&gt;amazing&lt;/i&gt; to work with. And given the amount of work they did, and what we got out of it, the price was absurdly reasonable.&lt;p&gt;For your blog? Use a free font.&lt;p&gt;But if you &lt;i&gt;need&lt;/i&gt; a custom font, you really do need a custom font, and Monotype is #1 in the industry for a good reason.</text></item><item><author>todd3834</author><text>Am I crazy for expecting fonts to be free? There are so many good options that I can use without paying a license fee. I can&amp;#x27;t imagine liking the tiny differences in a font so much that I would get myself locked into a yearly licensing fee.</text></item></parent_chain><comment><author>flixic</author><text>Both Netflix[0] and the company I worked at designed custom fonts to _save_ money. As other comment threads say, it&amp;#x27;s a standard practice to license by pageviews, and it can be difficult to negotiate. Alternative: just have your own custom font, exclusive and unlimited license.&lt;p&gt;[0]: &lt;a href=&quot;https:&amp;#x2F;&amp;#x2F;www.theverge.com&amp;#x2F;2018&amp;#x2F;3&amp;#x2F;21&amp;#x2F;17147170&amp;#x2F;netflix-sans-custom-font-typeface&quot; rel=&quot;nofollow&quot;&gt;https:&amp;#x2F;&amp;#x2F;www.theverge.com&amp;#x2F;2018&amp;#x2F;3&amp;#x2F;21&amp;#x2F;17147170&amp;#x2F;netflix-sans-cus...&lt;/a&gt;</text></comment>
<story><title>Helvetica Now Variable</title><url>https://www.monotype.com/fonts/helvetica-now-variable</url></story><parent_chain><item><author>philosopher1234</author><text>I never understood under what circumstances you would really need a custom font. Could you say more about why that was the case?</text></item><item><author>com2kid</author><text>&amp;gt;  Am I crazy for expecting fonts to be free? There are so many good options that I can use without paying a license fee. I can&amp;#x27;t imagine liking the tiny differences in a font so much that I would get myself locked into a yearly licensing fee.&lt;p&gt;Having worked at Microsoft for years, I also got a chance to work directly with Monotype on custom fonts for a project&amp;#x27;s specific needs (wearable, tiny screen, specific DPI).&lt;p&gt;Monotype is &lt;i&gt;amazing&lt;/i&gt; to work with. And given the amount of work they did, and what we got out of it, the price was absurdly reasonable.&lt;p&gt;For your blog? Use a free font.&lt;p&gt;But if you &lt;i&gt;need&lt;/i&gt; a custom font, you really do need a custom font, and Monotype is #1 in the industry for a good reason.</text></item><item><author>todd3834</author><text>Am I crazy for expecting fonts to be free? There are so many good options that I can use without paying a license fee. I can&amp;#x27;t imagine liking the tiny differences in a font so much that I would get myself locked into a yearly licensing fee.</text></item></parent_chain><comment><author>abegnoche</author><text>Video Games is an example, each AAAA games I worked on had custom fonts (that was used in-game but also for our powerpoints presentation during the making of the game).</text></comment>