<story><title>We spent $20k on Google Play pre-registration ads</title><url>https://andreaskambanis.com/google-play-store-pre-registration-campaigns/</url></story><parent_chain><item><author>aantix</author><text>Just thinking out loud - is there any way to create a profitable Google Ad campaign without sinking thousands of money ramping up and learning?&lt;p&gt;It doesn&amp;#x27;t appear so.</text></item><item><author>l5870uoo9y</author><text>&amp;gt; MealPrepPro is built by a small indie dev team and $20k was a painful amount of money for us to waste. With pre-registration ads you&amp;#x27;re putting all your faith in Google that they&amp;#x27;ll deliver the conversions they&amp;#x27;re showing in the ads reports&lt;p&gt;I am running a small independent startup myself where I count every nickel and dime. I tried Google Ads (there was an offer to spend $400 to get an additional $400). Besides a few sign ups, it didn&amp;#x27;t pay off at all. I would never even consider spending $20,000 (!?). I talked with a few newsletters (starts at $1500 per quarter for a campaign) and social influencers (starts at $700 per post) and if money wasn&amp;#x27;t an issue I would buy marketing, but in the early stage the most important resource is myself. If I spend my savings that I live off, I risk running out of money and must go back to being a freelance developer (and the European market sucks at the moment).</text></item></parent_chain><comment><author>phpnode</author><text>The best way to learn is to become a PPC expert at some marketing company, you&amp;#x27;ll still burn through thousands learning all the tricks, but at least they won&amp;#x27;t be &lt;i&gt;your&lt;/i&gt; thousands.</text></comment>
<story><title>We spent $20k on Google Play pre-registration ads</title><url>https://andreaskambanis.com/google-play-store-pre-registration-campaigns/</url></story><parent_chain><item><author>aantix</author><text>Just thinking out loud - is there any way to create a profitable Google Ad campaign without sinking thousands of money ramping up and learning?&lt;p&gt;It doesn&amp;#x27;t appear so.</text></item><item><author>l5870uoo9y</author><text>&amp;gt; MealPrepPro is built by a small indie dev team and $20k was a painful amount of money for us to waste. With pre-registration ads you&amp;#x27;re putting all your faith in Google that they&amp;#x27;ll deliver the conversions they&amp;#x27;re showing in the ads reports&lt;p&gt;I am running a small independent startup myself where I count every nickel and dime. I tried Google Ads (there was an offer to spend $400 to get an additional $400). Besides a few sign ups, it didn&amp;#x27;t pay off at all. I would never even consider spending $20,000 (!?). I talked with a few newsletters (starts at $1500 per quarter for a campaign) and social influencers (starts at $700 per post) and if money wasn&amp;#x27;t an issue I would buy marketing, but in the early stage the most important resource is myself. If I spend my savings that I live off, I risk running out of money and must go back to being a freelance developer (and the European market sucks at the moment).</text></item></parent_chain><comment><author>rcme</author><text>I haven&amp;#x27;t fully validated this idea yet, but I ran a Google ad campaign for $5 a day for a mailing list signup page that I was planning a business around. Click through rates were around 2.5%, which seems to be the baseline, i.e. a 2.5% click through rate basically means no engagement. One thing that was interesting, however, is that certain keywords had click through rates around 7%. I wanted to try re-targeting the campaign to just those keywords but I lost motivation.</text></comment>