<story><title>How Logos are Remembered</title><url>https://www.signs.com/branded-in-memory/</url></story><parent_chain><item><author>duncanawoods</author><text>Fascinating but it doesn&amp;#x27;t seem to prove anything besides we struggle to draw complex logos from memory therefore the complex logos of Starbucks and Footlocker are at the bottom and the simpler logos of Target and Ikea at the top.&lt;p&gt;I don&amp;#x27;t think anyone will struggle to recognise the Starbucks brand despite the difficulty in drawing mermaids. In someways its quite fitting - they want you to believe their coffee is so complex that its worth &amp;gt;$5 and forget that you could make it at home for $0.20.</text></item></parent_chain><comment><author>the_af</author><text>&amp;gt; &lt;i&gt;Fascinating but it doesn&amp;#x27;t seem to prove anything besides we struggle to draw complex logos from memory therefore the complex logos of Starbucks and Footlocker are at the bottom and the simpler logos of Target and Ikea at the top.&lt;/i&gt;&lt;p&gt;I&amp;#x27;m unconvinced. Of course complex logos are harder to draw, but it doesn&amp;#x27;t explain why so many people got extremely simple logos wrong, like Adidas&amp;#x27; or Domino&amp;#x27;s, while comparatively harder logos got better scores, like Burger King&amp;#x27;s or 7-Eleven&amp;#x27;s!&lt;p&gt;I think there&amp;#x27;s something more at play than just logo complexity.</text></comment>
<story><title>How Logos are Remembered</title><url>https://www.signs.com/branded-in-memory/</url></story><parent_chain><item><author>duncanawoods</author><text>Fascinating but it doesn&amp;#x27;t seem to prove anything besides we struggle to draw complex logos from memory therefore the complex logos of Starbucks and Footlocker are at the bottom and the simpler logos of Target and Ikea at the top.&lt;p&gt;I don&amp;#x27;t think anyone will struggle to recognise the Starbucks brand despite the difficulty in drawing mermaids. In someways its quite fitting - they want you to believe their coffee is so complex that its worth &amp;gt;$5 and forget that you could make it at home for $0.20.</text></item></parent_chain><comment><author>zodPod</author><text>Yeah this almost seems limited by drawing skill and effort.  Like I wouldn&amp;#x27;t bother trying to put a bunch of detail into the starbucks logo because it would end up looking bad so I&amp;#x27;d probably just draw a quick approximation and call it done.</text></comment>