<story><title>What Happens to the Coke in Coca-Cola?</title><url>http://www.good.is/post/regulators-mount-up-what-happens-to-the-coke-in-coca-cola/</url></story><parent_chain><item><author>potatolicious</author><text>&amp;#62; &lt;i&gt;&quot;Coke tasted far superior to Pepsi, how could there even be a competition?&quot;&lt;/i&gt;&lt;p&gt;Actually, double-blind taste tests was reputedly in favor of Pepsi. Pepsi, for a long time, used this in their marketing, and Coke confirmed the results for themselves, which was the main driving force behind the creation of the disastrously failed New Coke.&lt;p&gt;It would seem that the tasted of Coke is affected as much by its branding as by its recipe!</text></item><item><author>vacri</author><text>I love my coke here in Australia, and a few years ago Coke Zero came out promising &apos;Tastes just like regular coke!&apos;. Tasted nothing at all like it.&lt;p&gt;Similarly, the cola wars never made sense here - Coke tasted far superior to Pepsi, how could there even be a competition?&lt;p&gt;Then I visited the US and only had access to the corn-syrup coke, which I&apos;d never had before, as we have our own sugar industry. Tasted much more like Coke Zero - it seems we&apos;d just imported the US advertising slogan there. And the cola wars made much more sense... well... not in themselves, just that they could have happened.</text></item><item><author>philwelch</author><text>Which brings to mind an interesting tangent.&lt;p&gt;There&apos;s a recent trend for importing glass bottles of Coca-Cola from Mexico. The reason is that unlike American Coke, Mexican Coke has sugar rather than high fructose corn syrup. The reason American Coke has high fructose corn syrup is because of the US sugar tariff. So Mexican bottlers import American Coca-Cola concentrate, mix in carbonated water and some cane sugar of either Mexican or presumably Caribbean origin, and export the finished bottles of Coca-Cola back to the United States, &lt;i&gt;simply to route around the damage of the US sugar tariff&lt;/i&gt;.</text></item><item><author>simonw</author><text>I was going to say that I found it hard to believe that Coca-Cola was only manufactured in the USA, and ask how the export of coca leaves to other countries worked. Then I looked up Coca-Cola on Wikipedia and saw that &quot;The company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world&quot;. So I guess it is only manufactured in the USA.</text></item></parent_chain><comment><author>mwilliamson</author><text>&amp;#62; It would seem that the tasted of Coke is affected as much by its branding as by its recipe!&lt;p&gt;There was an interesting experiment where some researchers put subjects inside an MRI machine, and then fed them two samples of cola. Sometimes both drinks were anonymous, and sometimes the drink was labelled as Pepsi or Coca-Cola, while the other was anonymous but actually the same drink. When the drinks were anonymous, people seemed to like both equally, but when told what the drinks were, people tended to prefer Coca-Cola over the anonymous drunk. Even more interestingly, when people were told they were drinking Coca-Cola, extra bits of their brain lit up, specifically memory and cognitive control, which suggests that when you think you&apos;re drinking Coca-Cola, it&apos;s not just the immediate sensation of drinking the coke that affects how much you enjoy it, but also the effect of all of that marketing that makes your brain think &quot;Mmmm, Coca-Cola is delicious!&quot;&lt;p&gt;&lt;a href=&quot;http://health.usnews.com/usnews/health/briefs/mentalhealth/hb041025b.htm&quot; rel=&quot;nofollow&quot;&gt;http://health.usnews.com/usnews/health/briefs/mentalhealth/h...&lt;/a&gt;</text></comment>
<story><title>What Happens to the Coke in Coca-Cola?</title><url>http://www.good.is/post/regulators-mount-up-what-happens-to-the-coke-in-coca-cola/</url></story><parent_chain><item><author>potatolicious</author><text>&amp;#62; &lt;i&gt;&quot;Coke tasted far superior to Pepsi, how could there even be a competition?&quot;&lt;/i&gt;&lt;p&gt;Actually, double-blind taste tests was reputedly in favor of Pepsi. Pepsi, for a long time, used this in their marketing, and Coke confirmed the results for themselves, which was the main driving force behind the creation of the disastrously failed New Coke.&lt;p&gt;It would seem that the tasted of Coke is affected as much by its branding as by its recipe!</text></item><item><author>vacri</author><text>I love my coke here in Australia, and a few years ago Coke Zero came out promising &apos;Tastes just like regular coke!&apos;. Tasted nothing at all like it.&lt;p&gt;Similarly, the cola wars never made sense here - Coke tasted far superior to Pepsi, how could there even be a competition?&lt;p&gt;Then I visited the US and only had access to the corn-syrup coke, which I&apos;d never had before, as we have our own sugar industry. Tasted much more like Coke Zero - it seems we&apos;d just imported the US advertising slogan there. And the cola wars made much more sense... well... not in themselves, just that they could have happened.</text></item><item><author>philwelch</author><text>Which brings to mind an interesting tangent.&lt;p&gt;There&apos;s a recent trend for importing glass bottles of Coca-Cola from Mexico. The reason is that unlike American Coke, Mexican Coke has sugar rather than high fructose corn syrup. The reason American Coke has high fructose corn syrup is because of the US sugar tariff. So Mexican bottlers import American Coca-Cola concentrate, mix in carbonated water and some cane sugar of either Mexican or presumably Caribbean origin, and export the finished bottles of Coca-Cola back to the United States, &lt;i&gt;simply to route around the damage of the US sugar tariff&lt;/i&gt;.</text></item><item><author>simonw</author><text>I was going to say that I found it hard to believe that Coca-Cola was only manufactured in the USA, and ask how the export of coca leaves to other countries worked. Then I looked up Coca-Cola on Wikipedia and saw that &quot;The company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world&quot;. So I guess it is only manufactured in the USA.</text></item></parent_chain><comment><author>vacri</author><text>Coke in Australia is made with sugar, not with corn syrup. It&apos;s noticeable different to pepsi.</text></comment>