<story><title>Twitter sources say company reached out to fired people asking them to come back</title><url>https://twitter.com/caseynewton/status/1589075543420325888</url></story><parent_chain><item><author>polio</author><text>Elon is understanding why Twitter had to seem so &amp;quot;woke&amp;quot;. It turns out that &amp;quot;woke&amp;quot; consumers make for the most lucrative demographic to serve ads to. I don&amp;#x27;t believe he had to reckon with advertiser psychology to this extent at Tesla or SpaceX.</text></item><item><author>threeseed</author><text>I think this is a large part of it:
&lt;a href=&quot;https:&amp;#x2F;&amp;#x2F;twitter.com&amp;#x2F;GoAngelo&amp;#x2F;status&amp;#x2F;1588696157794242560&quot; rel=&quot;nofollow&quot;&gt;https:&amp;#x2F;&amp;#x2F;twitter.com&amp;#x2F;GoAngelo&amp;#x2F;status&amp;#x2F;1588696157794242560&lt;/a&gt;&lt;p&gt;Apparently, Twitter instantly lost ~15% of their 2023 revenue because of their poor showing at NewFronts where a lot of upfront ad buying is done. And with Musk firing the very teams the advertisers care about e.g. ethics, brand safety, human rights the industry is turning against them. Decade of painstaking work by Twitter to attract these advertisers gone in a week. And even worse Musk fired many of the relationship managers and so the company can&amp;#x27;t smooth things over.&lt;p&gt;It really isn&amp;#x27;t inconceivable with this trajectory that Musk could bankrupt the company within a year.</text></item></parent_chain><comment><author>dehrmann</author><text>Usually it&amp;#x27;s not woke so much as blandly inoffensive. Think Disney.</text></comment>
<story><title>Twitter sources say company reached out to fired people asking them to come back</title><url>https://twitter.com/caseynewton/status/1589075543420325888</url></story><parent_chain><item><author>polio</author><text>Elon is understanding why Twitter had to seem so &amp;quot;woke&amp;quot;. It turns out that &amp;quot;woke&amp;quot; consumers make for the most lucrative demographic to serve ads to. I don&amp;#x27;t believe he had to reckon with advertiser psychology to this extent at Tesla or SpaceX.</text></item><item><author>threeseed</author><text>I think this is a large part of it:
&lt;a href=&quot;https:&amp;#x2F;&amp;#x2F;twitter.com&amp;#x2F;GoAngelo&amp;#x2F;status&amp;#x2F;1588696157794242560&quot; rel=&quot;nofollow&quot;&gt;https:&amp;#x2F;&amp;#x2F;twitter.com&amp;#x2F;GoAngelo&amp;#x2F;status&amp;#x2F;1588696157794242560&lt;/a&gt;&lt;p&gt;Apparently, Twitter instantly lost ~15% of their 2023 revenue because of their poor showing at NewFronts where a lot of upfront ad buying is done. And with Musk firing the very teams the advertisers care about e.g. ethics, brand safety, human rights the industry is turning against them. Decade of painstaking work by Twitter to attract these advertisers gone in a week. And even worse Musk fired many of the relationship managers and so the company can&amp;#x27;t smooth things over.&lt;p&gt;It really isn&amp;#x27;t inconceivable with this trajectory that Musk could bankrupt the company within a year.</text></item></parent_chain><comment><author>PuppyTailWags</author><text>I don&amp;#x27;t think woke is the most lucrative demographic to serve ads to, but advertisers who buy ads on Twitter are likely selecting for Twitter. That is to say, Musk is destroying the Twitter branding, and so the advertisers that went to Twitter for its branding are now leaving.</text></comment>