<story><title>Amazon Sets Its Sights on the $88B Online Ad Market</title><url>https://www.nytimes.com/2018/09/03/business/media/amazon-digital-ads.html</url></story><parent_chain><item><author>cm2012</author><text>Amazon ad revenue alone ($2.2 billion) for Q2 was already around 15% of Facebook&amp;#x27;s total Q2 revenue ($13 billion). That is nuts, if they have any room to grow that further, since ads isn&amp;#x27;t even Amazon&amp;#x27;s specialty.&lt;p&gt;For reference, Snapchat did $290 million in the same timeframe, Twitter $660 million.</text></item></parent_chain><comment><author>wastedhours</author><text>Amazon has one of the perfect data mixes - like Google, it has all the infrastructure for true &lt;i&gt;intent&lt;/i&gt; based advertising (sponsored listings on result pages, based on specific searches or product info), as well as comprehensive end-to-end customer journey information for your more passive advertising as well.&lt;p&gt;The latter will probably earn them decent scratch, even if it&amp;#x27;s perhaps not long-term sustainable with data issues and adblocking (Facebook can work for passive advertising because the user intent is snacks of procrastination, passive ads can be snacks of procrastination too if done well, though will always be low rent). The former though, now they&amp;#x27;re in pretty much every vertical, is where the winning happens.&lt;p&gt;As in the article, even if companies don&amp;#x27;t sell through Amazon, there&amp;#x27;ll still be an Amazon Tax if they want to get into the search results like with AdWords.&lt;p&gt;I wouldn&amp;#x27;t be at all surprised to see Amazon leapfrog Facebook, once their attribution pixel gets some traction in the wild.</text></comment>
<story><title>Amazon Sets Its Sights on the $88B Online Ad Market</title><url>https://www.nytimes.com/2018/09/03/business/media/amazon-digital-ads.html</url></story><parent_chain><item><author>cm2012</author><text>Amazon ad revenue alone ($2.2 billion) for Q2 was already around 15% of Facebook&amp;#x27;s total Q2 revenue ($13 billion). That is nuts, if they have any room to grow that further, since ads isn&amp;#x27;t even Amazon&amp;#x27;s specialty.&lt;p&gt;For reference, Snapchat did $290 million in the same timeframe, Twitter $660 million.</text></item></parent_chain><comment><author>RaceWon</author><text>The problem with Amazon is that it is a race to the Absolute lowest possible price point. Now don&amp;#x27;t get me wrong, I&amp;#x27;m not saying that boatloads of vendors don&amp;#x27;t make money advertising there (and people on Amazon are for Sure in the market), but wouldn&amp;#x27;t you rather get people to your own website via say YouTube, which is only going to get more and more popular, and then convince them to buy from you Now... I would if I was currently selling online. It simply makes more &amp;quot;cents.&amp;quot;</text></comment>