<story><title>Oxford University Press’s new logo is unfathomably bad</title><url>https://joukovsky.substack.com/p/oxford-university-presss-new-logo</url></story><parent_chain><item><author>frakt0x90</author><text>Who cares? It says Oxford University Press which is the important part. The little image above it is just fluff and literally doesn&amp;#x27;t matter. I certainly wouldn&amp;#x27;t call it &amp;#x27;unfathomably bad&amp;#x27; considering it&amp;#x27;s not a child&amp;#x27;s drawing or a some obscene gesture.</text></item></parent_chain><comment><author>tablespoon</author><text>&amp;gt; Who cares? It says Oxford University Press which is the important part. The little image above it is just fluff and literally doesn&amp;#x27;t matter. I certainly wouldn&amp;#x27;t call it &amp;#x27;unfathomably bad&amp;#x27; considering it&amp;#x27;s not a child&amp;#x27;s drawing or a some obscene gesture.&lt;p&gt;It&amp;#x27;s modernist, minimalist crap, indistinguishable from all the other modernist, minimalist crap.  Everyone might as well rebrand as solid-color circle distinguished by a numerically unique RGB value.&lt;p&gt;Their old logo was much better, since it harkens back to a literal coat of arms, which isn&amp;#x27;t something you see every day.</text></comment>
<story><title>Oxford University Press’s new logo is unfathomably bad</title><url>https://joukovsky.substack.com/p/oxford-university-presss-new-logo</url></story><parent_chain><item><author>frakt0x90</author><text>Who cares? It says Oxford University Press which is the important part. The little image above it is just fluff and literally doesn&amp;#x27;t matter. I certainly wouldn&amp;#x27;t call it &amp;#x27;unfathomably bad&amp;#x27; considering it&amp;#x27;s not a child&amp;#x27;s drawing or a some obscene gesture.</text></item></parent_chain><comment><author>hackeraccount</author><text>It&amp;#x27;s probably good for a few seconds of confusion on the part of people who see  the logo and don&amp;#x27;t recognize it because it looks like a zillion other logos and has no continuity with the old logo.&lt;p&gt;So no big deal.&lt;p&gt;Although.  There is Steve Jobs line.  Where&amp;#x27;s he&amp;#x27;s trying to get engineers on the original Mac to eek out just a slight faster boot.  We&amp;#x27;re going to sell 100 million of these things, can you make it boot 25 seconds faster?  If you do that will save cumulatively 90 years worth of time.  That&amp;#x27;s a human life.  Can you save a human life!&lt;p&gt;I mean it&amp;#x27;s dumb and maybe funny but a minor annoyance over a long enough time and enough people could be worth complaining about.</text></comment>