<story><title>The Apple A15 SoC Performance Review: Faster and More Efficient</title><url>https://www.anandtech.com/show/16983/the-apple-a15-soc-performance-review-faster-more-efficient</url></story><parent_chain></parent_chain><comment><author>ksec</author><text>Even though I am no longer an Apple Fan I was surprised at the sentiment on A15 after the Keynote and Reviews.&lt;p&gt;Do people really expect revolutionary improvement every single year? ~20% Improvement YoY within the same power envelop is god damn impressive. And if this is not good enough? This is just layering ground work for next year&amp;#x27;s 3nm and LPDDR5. ( Or 4nm depending on circumstances )&lt;p&gt;The E Core are interesting because they are a preview of what to expect in next generation Apple Watch.&lt;p&gt;I was hoping there is some investigation on new Display Engine and Video Encoder &amp;#x2F; Decoder. Especially on power usage. But looks like these kind of interest are in the minority.</text></comment>
<story><title>The Apple A15 SoC Performance Review: Faster and More Efficient</title><url>https://www.anandtech.com/show/16983/the-apple-a15-soc-performance-review-faster-more-efficient</url></story><parent_chain></parent_chain><comment><author>retskrad</author><text>People love to ding Tim Cook for Apple&amp;#x27;s lack of innovation but the I&amp;#x27;d argue the M1 is a revolutionary product on the same level as the first iPhone. Of course, it&amp;#x27;s not as sexy and in your face as the first iPhone but people in the industry and consumers immediately felt the impact of the shock wave.&lt;p&gt;When you think about it, the M1 perfectly encapsulates Apple under Tim Cook. It didn&amp;#x27;t come out of nowhere. They have slowly improved on their A-series in the iPhones the last decade and it accumulated into the M1. That&amp;#x27;s exactly how Apple is run today. Inch by inch.</text></comment>