<story><title>FeeFighters Loses BBB Accreditation Over Investigative Blog Post</title><url>http://feefighters.com/blog/bbb-accreditation/</url></story><parent_chain><item><author>aresant</author><text>In extensive conversion testing we&apos;ve found that the BBB symbol is the MOST beneficial trust-symbol to incorporate into your website.&lt;p&gt;This data is across multiple markets / products and joining the BBB is one of the things that we recommend early on to conversion clients.&lt;p&gt;Consumers trust the brand immensely which is sad given the BBB&apos;s &quot;protection money&quot; business model.</text></item></parent_chain><comment><author>felipemnoa</author><text>I must be an oddball along with everybody I know. The BBB symbol has meant nothing to me and usually rely on other sources to make a decision wether a business is trustworthy or not. IMHO BBB is pretty much irrelevant to the internet generation.</text></comment>
<story><title>FeeFighters Loses BBB Accreditation Over Investigative Blog Post</title><url>http://feefighters.com/blog/bbb-accreditation/</url></story><parent_chain><item><author>aresant</author><text>In extensive conversion testing we&apos;ve found that the BBB symbol is the MOST beneficial trust-symbol to incorporate into your website.&lt;p&gt;This data is across multiple markets / products and joining the BBB is one of the things that we recommend early on to conversion clients.&lt;p&gt;Consumers trust the brand immensely which is sad given the BBB&apos;s &quot;protection money&quot; business model.</text></item></parent_chain><comment><author>forensic</author><text>They have a good reputation but it&apos;s utterly undeserved. Some of the biggest and longest running scams I&apos;ve seen display prominent BBB logos.</text></comment>