<story><title>Successful machine learning models: lessons learned at Booking.com</title><url>https://blog.acolyer.org/2019/10/07/150-successful-machine-learning-models/</url></story><parent_chain><item><author>Odenwaelder</author><text>&amp;quot;Content Overload: Accommodations have very rich content, e.g.descriptions, pictures, reviews and ratings.&amp;quot;&lt;p&gt;Laughed at that one. Booking.com is so full of dark patterns that I dread using it.</text></item></parent_chain><comment><author>tgsovlerkhgsel</author><text>This. I still (grudgingly) use them because they also seem to have figured out that its important that your booking process &lt;i&gt;works&lt;/i&gt; and it&amp;#x27;s friction-free, and they often do have the best price.&lt;p&gt;But if I find an alternative that has the same width of offers and a booking process that doesn&amp;#x27;t feel like a drill sergeant constantly yelling &amp;quot;BOOK NOW YOU WORTHLESS SCUM, BOOK, BOOK, WHAT ARE YOU WAITING FOR YOU IMBECILE, CLICK IT, BOOK, NOW, NOW&amp;quot; - what do they think will happen?</text></comment>
<story><title>Successful machine learning models: lessons learned at Booking.com</title><url>https://blog.acolyer.org/2019/10/07/150-successful-machine-learning-models/</url></story><parent_chain><item><author>Odenwaelder</author><text>&amp;quot;Content Overload: Accommodations have very rich content, e.g.descriptions, pictures, reviews and ratings.&amp;quot;&lt;p&gt;Laughed at that one. Booking.com is so full of dark patterns that I dread using it.</text></item></parent_chain><comment><author>brendanmc6</author><text>That&amp;#x27;s putting it lightly. It&amp;#x27;s an abomination of a website. Truly an assault on the senses. Just booked through them yesterday, to save a few bucks-- never again.&lt;p&gt;Now I understand why it&amp;#x27;s so bad-- &amp;quot;user interface optimization models&amp;quot;&lt;p&gt;I refuse to believe this brings real value. The more plausible reality is, they have fantastic SEO and a tightening stranglehold on marketshare, and some AI to squeeze a few more pennies out along the way. Whatever metrics they are seeing, it won&amp;#x27;t be worth it in the long run. This kind of UX and product won&amp;#x27;t last.</text></comment>