<story><title>What we learned from 3 years of bra engineering, and what&apos;s next</title><url>https://bratheory.com/what-we-learned-and-whats-next/</url></story><parent_chain><item><author>Spooky23</author><text>If they are driving a $60k car, yes.&lt;p&gt;Many women have hard to fit bras. My wife probably spends 2-3 hours per bra in acquisition time as inventory of odd sizes are tight and size fit varies dramatically. The cost would need to come down for her, but there’s definitely a market need.</text></item><item><author>cooperadymas</author><text>Am I misunderstanding, are are you actually positing that nearly any American woman would think $350 is a rational price point for a bra?&lt;p&gt;Because that would be one of the best examples of the risk of wealth imbalance in our country that I&amp;#x27;ve yet seen.</text></item><item><author>DelaneyM</author><text>The many concerns in this thread (and their upvotes) about price (350$) are one of the best examples of the risks of gender imbalance in venture funding I&amp;#x27;ve yet seen.&lt;p&gt;I suspect pretty much any woman in North America, regardless of ability to afford it, would see that as a totally rational price point.&lt;p&gt;And as someone who _can_ afford it, I&amp;#x27;m seriously weighing a trip to NYC to be fitted.</text></item></parent_chain><comment><author>WhompingWindows</author><text>&amp;quot;Pretty much any woman&amp;quot; does not drive a $60k car. $60k cars are for the wealthiest of the wealthy. The rest of us drive beaters or a slightly used car in the 5-20k range.</text></comment>
<story><title>What we learned from 3 years of bra engineering, and what&apos;s next</title><url>https://bratheory.com/what-we-learned-and-whats-next/</url></story><parent_chain><item><author>Spooky23</author><text>If they are driving a $60k car, yes.&lt;p&gt;Many women have hard to fit bras. My wife probably spends 2-3 hours per bra in acquisition time as inventory of odd sizes are tight and size fit varies dramatically. The cost would need to come down for her, but there’s definitely a market need.</text></item><item><author>cooperadymas</author><text>Am I misunderstanding, are are you actually positing that nearly any American woman would think $350 is a rational price point for a bra?&lt;p&gt;Because that would be one of the best examples of the risk of wealth imbalance in our country that I&amp;#x27;ve yet seen.</text></item><item><author>DelaneyM</author><text>The many concerns in this thread (and their upvotes) about price (350$) are one of the best examples of the risks of gender imbalance in venture funding I&amp;#x27;ve yet seen.&lt;p&gt;I suspect pretty much any woman in North America, regardless of ability to afford it, would see that as a totally rational price point.&lt;p&gt;And as someone who _can_ afford it, I&amp;#x27;m seriously weighing a trip to NYC to be fitted.</text></item></parent_chain><comment><author>ansible</author><text>Have her check out &lt;a href=&quot;https:&amp;#x2F;&amp;#x2F;reddit.com&amp;#x2F;r&amp;#x2F;abrathatfits&quot; rel=&quot;nofollow&quot;&gt;https:&amp;#x2F;&amp;#x2F;reddit.com&amp;#x2F;r&amp;#x2F;abrathatfits&lt;/a&gt; for the measurement and fitting guides.  She may end up ordering from UK vendors, but it will be worth it.&lt;p&gt;From what I (a man) understand, most women are wearing the wrong size.</text></comment>