<story><title>“This story is being previewed exclusively on Apple News until Tuesday”</title><url>http://www.wired.com/2015/09/bjarke-ingels-2-world-trade-center-wtc</url></story><parent_chain><item><author>btown</author><text>It&amp;#x27;s almost certain that Apple&amp;#x27;s long game is to make this the norm. If there&amp;#x27;s one surefire way to get people addicted to ad blockers, it&amp;#x27;s to make them available on mobile devices. Once enough content creators start moving content behind News-walls, then Apple can roll out desktop versions of News. And as people then start asking each other &amp;quot;how do I get ad blocking in my browser as well,&amp;quot; Apple&amp;#x27;s well positioned to be the only unblockable advertising platform, period. They could even use iTunes as a vector to deliver an Apple News desktop app to Windows machines.&lt;p&gt;It&amp;#x27;s brilliant and will completely change the balance of power in online advertising. Google will not be happy...</text></item><item><author>JohnTHaller</author><text>Wired will be losing ad revenue due to Apple adding ad blocking abilities to mobile Safari.  So, Wired moves content to Apple News which has ads that can&amp;#x27;t be blocked (and Apple conveniently takes a nice juicy cut of).</text></item></parent_chain><comment><author>exodust</author><text>&amp;quot;It&amp;#x27;s brilliant&amp;quot;&lt;p&gt;Locking away articles in native apps so people can&amp;#x27;t block ads isn&amp;#x27;t brilliant. Apple encouraging ad blocking on the web to &amp;quot;nudge&amp;quot; publishers into their exclusive native eco-system is nothing but typical tech giant arrogance.&lt;p&gt;Wired publishing stories that when clicked from Google go to place-holders with pointers to native &lt;i&gt;should&lt;/i&gt; be penalised by Google search, and I hope they are. There is nothing on the Google results page to indicate the link is anything less than the content.&lt;p&gt;Native app &amp;quot;content browsers&amp;quot; are all about less control for users. Native has always been about that. Sometimes less control works for users. No distractions, just minimal concentrated function. Other times, like with news articles, users are missing out on basic things like bookmarking; sharing the link - there isn&amp;#x27;t even a link; accessibility is out the window; copy and paste is out the window; discussion and comments are all but closed&amp;#x2F;extinct; no choice of browser to access the article. It&amp;#x27;s not good news for users.</text></comment>
<story><title>“This story is being previewed exclusively on Apple News until Tuesday”</title><url>http://www.wired.com/2015/09/bjarke-ingels-2-world-trade-center-wtc</url></story><parent_chain><item><author>btown</author><text>It&amp;#x27;s almost certain that Apple&amp;#x27;s long game is to make this the norm. If there&amp;#x27;s one surefire way to get people addicted to ad blockers, it&amp;#x27;s to make them available on mobile devices. Once enough content creators start moving content behind News-walls, then Apple can roll out desktop versions of News. And as people then start asking each other &amp;quot;how do I get ad blocking in my browser as well,&amp;quot; Apple&amp;#x27;s well positioned to be the only unblockable advertising platform, period. They could even use iTunes as a vector to deliver an Apple News desktop app to Windows machines.&lt;p&gt;It&amp;#x27;s brilliant and will completely change the balance of power in online advertising. Google will not be happy...</text></item><item><author>JohnTHaller</author><text>Wired will be losing ad revenue due to Apple adding ad blocking abilities to mobile Safari.  So, Wired moves content to Apple News which has ads that can&amp;#x27;t be blocked (and Apple conveniently takes a nice juicy cut of).</text></item></parent_chain><comment><author>lantern-manner</author><text>I don&amp;#x27;t think you&amp;#x27;re taking into account that websites are free to create their own apps, and advertise there. There&amp;#x27;s little incentive for a content creator to have their content off the net, and into someone else&amp;#x27;s apps.&lt;p&gt;Im not understanding Wired&amp;#x27;s motivation here, but I&amp;#x27;m not too concerned because Wired isn&amp;#x27;t the most intelligent publication in the first place.</text></comment>