<story><title>YouTube Stars Feel an Advertising Pinch</title><url>https://www.nytimes.com/2017/05/07/business/media/youtube-stars-feel-advertising-pinch.html?emc=edit_ca_20170508&amp;nl=california-today&amp;nlid=4617603&amp;te=1&amp;_r=0</url></story><parent_chain><item><author>themagician</author><text>You aren&amp;#x27;t entitled to money just because you post stuff on YouTube. Brands want to advertise on &amp;quot;insipid low brow content&amp;quot; specifically because it has mass appeal and caters to advertising. Nothing stops you, as a content creator, from finding your own advertisers.&lt;p&gt;There is a very strange mentality among YouTube creators that they are somehow &amp;quot;entitled&amp;quot; to have advertisers run ads on their channel and pay them.&lt;p&gt;Like you said, bandwidth is expensive. YouTube is already giving you something for free.&lt;p&gt;I really don&amp;#x27;t get it.</text></item><item><author>Mikushi</author><text>&amp;gt; Last week, the company announced a slate of new ad-supported shows on YouTube, including projects with Ellen DeGeneres and Kevin Hart.&lt;p&gt;Gotta support &amp;quot;well behaved&amp;quot; brands and cut the small man out of the picture. Insipid low brow content that&amp;#x27;ll please advertiser is all these will be.&lt;p&gt;Sadly it seems certain parts of the internet are turning into cable...&lt;p&gt;Let&amp;#x27;s not even get started on the appalling support YouTube offers content creators when things go wrong. If you are not Coca Cola I guess you basically don&amp;#x27;t exists.&lt;p&gt;Shame bandwidth is such an expensive part of the video market, because Youtube deserves to have some stiff competition thrown at it.&lt;p&gt;Things like Patreon help offer alternatives but it could help with being better integrated into the platform.</text></item></parent_chain><comment><author>bsder</author><text>In reality, you don&amp;#x27;t get a &lt;i&gt;choice&lt;/i&gt; about hosting your content on YouTube.&lt;p&gt;If you have something popular and hosted outside YouTube, someone will repost it to YouTube and you will lose the revenue as everybody goes that direction.&lt;p&gt;The problem is that Google subsidizes YouTube&amp;#x27;s bandwidth and sucks the oxygen out of the entire online video space.&lt;p&gt;If YouTube were allowed to go bankrupt, we might actually see some innovation in the space a la Nico Nico Douga (&lt;a href=&quot;https:&amp;#x2F;&amp;#x2F;en.wikipedia.org&amp;#x2F;wiki&amp;#x2F;Nico_Nico_Douga&quot; rel=&quot;nofollow&quot;&gt;https:&amp;#x2F;&amp;#x2F;en.wikipedia.org&amp;#x2F;wiki&amp;#x2F;Nico_Nico_Douga&lt;/a&gt;).</text></comment>
<story><title>YouTube Stars Feel an Advertising Pinch</title><url>https://www.nytimes.com/2017/05/07/business/media/youtube-stars-feel-advertising-pinch.html?emc=edit_ca_20170508&amp;nl=california-today&amp;nlid=4617603&amp;te=1&amp;_r=0</url></story><parent_chain><item><author>themagician</author><text>You aren&amp;#x27;t entitled to money just because you post stuff on YouTube. Brands want to advertise on &amp;quot;insipid low brow content&amp;quot; specifically because it has mass appeal and caters to advertising. Nothing stops you, as a content creator, from finding your own advertisers.&lt;p&gt;There is a very strange mentality among YouTube creators that they are somehow &amp;quot;entitled&amp;quot; to have advertisers run ads on their channel and pay them.&lt;p&gt;Like you said, bandwidth is expensive. YouTube is already giving you something for free.&lt;p&gt;I really don&amp;#x27;t get it.</text></item><item><author>Mikushi</author><text>&amp;gt; Last week, the company announced a slate of new ad-supported shows on YouTube, including projects with Ellen DeGeneres and Kevin Hart.&lt;p&gt;Gotta support &amp;quot;well behaved&amp;quot; brands and cut the small man out of the picture. Insipid low brow content that&amp;#x27;ll please advertiser is all these will be.&lt;p&gt;Sadly it seems certain parts of the internet are turning into cable...&lt;p&gt;Let&amp;#x27;s not even get started on the appalling support YouTube offers content creators when things go wrong. If you are not Coca Cola I guess you basically don&amp;#x27;t exists.&lt;p&gt;Shame bandwidth is such an expensive part of the video market, because Youtube deserves to have some stiff competition thrown at it.&lt;p&gt;Things like Patreon help offer alternatives but it could help with being better integrated into the platform.</text></item></parent_chain><comment><author>falcolas</author><text>When a creator&amp;#x27;s videos go from making $700 per video to $150 per video, without being caused by any action on the creator&amp;#x27;s part, and without any kind of transparency from YouTube&amp;#x27;s part... I think they are absolutely justified to be concerned.&lt;p&gt;And that&amp;#x27;s what this article shows - concern. Concern about laying people off. Concern about having to find another job. Nobody&amp;#x27;s is acting like they&amp;#x27;re entitled to money, just concerned about the sudden changes they have no control or visibility into.</text></comment>