<story><title>The New York Times buys Wordle</title><url>https://www.nytimes.com/2022/01/31/business/media/new-york-times-wordle.html</url></story><parent_chain><item><author>greymalik</author><text>&amp;gt; there&amp;#x27;s no built in social or ad bs and the results can easily be shared anywhere you want if you want&lt;p&gt;Not for much longer. NYT has to recoup that investment somehow.</text></item><item><author>rtkwe</author><text>&amp;gt; NYT essentially just bought the hottest new social network.&lt;p&gt;No one comes to wordle wanting a social network. It&amp;#x27;s nice because there&amp;#x27;s no built in social or ad bs and the results can easily be shared anywhere you want if you want.</text></item><item><author>paxys</author><text>&lt;a href=&quot;https:&amp;#x2F;&amp;#x2F;twitter.com&amp;#x2F;nytimes&amp;#x2F;status&amp;#x2F;1488264128422678535&quot; rel=&quot;nofollow&quot;&gt;https:&amp;#x2F;&amp;#x2F;twitter.com&amp;#x2F;nytimes&amp;#x2F;status&amp;#x2F;1488264128422678535&lt;/a&gt;&lt;p&gt;&amp;gt; for a price &amp;quot;in the low seven figures&amp;quot;&lt;p&gt;That&amp;#x27;s a lot cheaper than I expected, considering it has a dedicated daily user base in the millions. ~$1&amp;#x2F;active user is an absolute steal if you are just talking customer acquisition, let alone the actual asset and brand. NYT essentially just bought the hottest new social network.&lt;p&gt;On the other end though, a single developer getting paid millions for a few days worth of work certainly doesn&amp;#x27;t hurt.</text></item></parent_chain><comment><author>mortenjorck</author><text>There is one freemium model for Wordle that has seemed obvious to me since the first time I launched it on a laptop after playing the first few on mobile: sync. The emphasis on historical play data and streaks make portable continuity a premium good for this particular game.&lt;p&gt;I had actually kind of been hoping Wardle would have the same idea and that I would at some point be able to pay a few dollars a year for an account I could sign into to keep my Wordle career in sync. It looks like that account will now be an NYT account, and while it won&amp;#x27;t make me a subscriber by itself, it&amp;#x27;s one more benefit to weigh in potentially subscribing at some point.</text></comment>
<story><title>The New York Times buys Wordle</title><url>https://www.nytimes.com/2022/01/31/business/media/new-york-times-wordle.html</url></story><parent_chain><item><author>greymalik</author><text>&amp;gt; there&amp;#x27;s no built in social or ad bs and the results can easily be shared anywhere you want if you want&lt;p&gt;Not for much longer. NYT has to recoup that investment somehow.</text></item><item><author>rtkwe</author><text>&amp;gt; NYT essentially just bought the hottest new social network.&lt;p&gt;No one comes to wordle wanting a social network. It&amp;#x27;s nice because there&amp;#x27;s no built in social or ad bs and the results can easily be shared anywhere you want if you want.</text></item><item><author>paxys</author><text>&lt;a href=&quot;https:&amp;#x2F;&amp;#x2F;twitter.com&amp;#x2F;nytimes&amp;#x2F;status&amp;#x2F;1488264128422678535&quot; rel=&quot;nofollow&quot;&gt;https:&amp;#x2F;&amp;#x2F;twitter.com&amp;#x2F;nytimes&amp;#x2F;status&amp;#x2F;1488264128422678535&lt;/a&gt;&lt;p&gt;&amp;gt; for a price &amp;quot;in the low seven figures&amp;quot;&lt;p&gt;That&amp;#x27;s a lot cheaper than I expected, considering it has a dedicated daily user base in the millions. ~$1&amp;#x2F;active user is an absolute steal if you are just talking customer acquisition, let alone the actual asset and brand. NYT essentially just bought the hottest new social network.&lt;p&gt;On the other end though, a single developer getting paid millions for a few days worth of work certainly doesn&amp;#x27;t hurt.</text></item></parent_chain><comment><author>missedthecue</author><text>It could simply be content for their offering. Like when Netflix buys the right to a movie, they don&amp;#x27;t inject ads into it, it simply makes a Netflix subscription marginally more enticing.&lt;p&gt;And for the NYT, a company that made a $55M profit last quarter, it&amp;#x27;s probably a good bet.</text></comment>