<story><title>Opting Your Website Out of Google&apos;s FLoC Network</title><url>https://paramdeo.com/blog/opting-your-website-out-of-googles-floc-network</url></story><parent_chain><item><author>jefftk</author><text>&lt;i&gt;&amp;gt; I run a website with no trackers, no ads, nothing at all to do with Google or any other company in any way.&lt;/i&gt;&lt;p&gt;Then your site will not be included in FLoC: &amp;quot;A page visit will be included in the browser&amp;#x27;s FLoC calculation if document.interestCohort() is used on the page. During the current FLoC origin trial, a page will also be included in the calculation if Chrome detects that the page load ads or ads-related resources.&amp;quot; -- &lt;a href=&quot;https:&amp;#x2F;&amp;#x2F;web.dev&amp;#x2F;floc&amp;#x2F;&quot; rel=&quot;nofollow&quot;&gt;https:&amp;#x2F;&amp;#x2F;web.dev&amp;#x2F;floc&amp;#x2F;&lt;/a&gt;&lt;p&gt;(Disclosure: I work for Google, speaking only for myself)</text></item><item><author>_Understated_</author><text>Ok, so let me see if I understand this correctly:&lt;p&gt;I run a website with no trackers, no ads, nothing at all to do with Google or any other company in any way.
You come along, with Google Chrome, and visit my site.
Google adds the fact that you visited my site to their massive dataset (as well as who-knows-what-else)
And to opt out of something I have never been asked to be involved with in any way, I need to contact Google and ask them to please leave my site alone?&lt;p&gt;Am I understanding this shit correctly?&lt;p&gt;Whether I like it or not, my site, by proxy, is participating in Google&amp;#x27;s data mining?&lt;p&gt;If my guess is correct, how the actual fuck is this not illegal?&lt;p&gt;Edit: Ok, I guess I&amp;#x27;m off the mark here with my assumptions so I&amp;#x27;ll put my pitchfork down.&lt;p&gt;Google are just using your Chrome browsing data, matching it with site id&amp;#x27;s (or hashes?) and then analysing the shit out of it for their gain.&lt;p&gt;As a website owner, nothing has changed other than I can tell them not to use my site as part of their analysis... that sound about right?</text></item></parent_chain><comment><author>whoopdedo</author><text>That &amp;quot;During the current FLoC origin trial&amp;quot; bit scares me though. Why should I assume the scope of implicit inclusion in FLoC won&amp;#x27;t be expanded in the future?&lt;p&gt;I don&amp;#x27;t exactly trust this opt-out header. The spec makes it sound like it&amp;#x27;s not so much a request to the user agent not to use cohorts in general. Rather it&amp;#x27;s a security-in-depth measure to prevent third-party scripts or injected spyware from exploiting certain functions. So those functions are disabled for resources loaded from that domain. Chrome, meanwhile, can still do whatever it likes.</text></comment>
<story><title>Opting Your Website Out of Google&apos;s FLoC Network</title><url>https://paramdeo.com/blog/opting-your-website-out-of-googles-floc-network</url></story><parent_chain><item><author>jefftk</author><text>&lt;i&gt;&amp;gt; I run a website with no trackers, no ads, nothing at all to do with Google or any other company in any way.&lt;/i&gt;&lt;p&gt;Then your site will not be included in FLoC: &amp;quot;A page visit will be included in the browser&amp;#x27;s FLoC calculation if document.interestCohort() is used on the page. During the current FLoC origin trial, a page will also be included in the calculation if Chrome detects that the page load ads or ads-related resources.&amp;quot; -- &lt;a href=&quot;https:&amp;#x2F;&amp;#x2F;web.dev&amp;#x2F;floc&amp;#x2F;&quot; rel=&quot;nofollow&quot;&gt;https:&amp;#x2F;&amp;#x2F;web.dev&amp;#x2F;floc&amp;#x2F;&lt;/a&gt;&lt;p&gt;(Disclosure: I work for Google, speaking only for myself)</text></item><item><author>_Understated_</author><text>Ok, so let me see if I understand this correctly:&lt;p&gt;I run a website with no trackers, no ads, nothing at all to do with Google or any other company in any way.
You come along, with Google Chrome, and visit my site.
Google adds the fact that you visited my site to their massive dataset (as well as who-knows-what-else)
And to opt out of something I have never been asked to be involved with in any way, I need to contact Google and ask them to please leave my site alone?&lt;p&gt;Am I understanding this shit correctly?&lt;p&gt;Whether I like it or not, my site, by proxy, is participating in Google&amp;#x27;s data mining?&lt;p&gt;If my guess is correct, how the actual fuck is this not illegal?&lt;p&gt;Edit: Ok, I guess I&amp;#x27;m off the mark here with my assumptions so I&amp;#x27;ll put my pitchfork down.&lt;p&gt;Google are just using your Chrome browsing data, matching it with site id&amp;#x27;s (or hashes?) and then analysing the shit out of it for their gain.&lt;p&gt;As a website owner, nothing has changed other than I can tell them not to use my site as part of their analysis... that sound about right?</text></item></parent_chain><comment><author>dannyw</author><text>Thanks. I hate FLoC, but accurate facts need to get to the top.</text></comment>