<story><title>A Guide to PR for Startups</title><url>http://www.craigkerstiens.com/2015/07/21/An-intro-PR-guide-for-startups/</url></story><parent_chain></parent_chain><comment><author>jkincaid</author><text>This post is a good primer on PR basics. If you&amp;#x27;d like to read more on the subject, I (also) wrote a book about startup PR with plenty of examples (and a few jokes).&lt;p&gt;&lt;i&gt;The Burned-Out Blogger&amp;#x27;s Guide to PR&lt;/i&gt;: &lt;a href=&quot;http:&amp;#x2F;&amp;#x2F;www.amazon.com&amp;#x2F;The-Burned-Out-Bloggers-Guide-PR-ebook&amp;#x2F;dp&amp;#x2F;B00NFAT238&quot; rel=&quot;nofollow&quot;&gt;http:&amp;#x2F;&amp;#x2F;www.amazon.com&amp;#x2F;The-Burned-Out-Bloggers-Guide-PR-ebook...&lt;/a&gt;&lt;p&gt;(I used to write for TechCrunch and have subsequently done PR consulting for startups. Feedback on the book has been quite positive; if you read it and wish it covered something, let me know!)</text></comment>
<story><title>A Guide to PR for Startups</title><url>http://www.craigkerstiens.com/2015/07/21/An-intro-PR-guide-for-startups/</url></story><parent_chain></parent_chain><comment><author>vonnik</author><text>This is a good introduction to PR. I&amp;#x27;ve worked as both a reporter and PR person, and I would add that PR faces a relational bottleneck. Most startups opt for PR agencies because those agencies, if they are effective, have established relationships with journalists. Tech reporters, as you can imagine, are overwhelmed with pitches, with tons of startups fighting for the same oxygen. Startup CEOs need to think good and hard about how interesting their company&amp;#x27;s story is for strangers. Creating a good story is like creating a good product -- it appeals to people on some fundamental level. A really good story solves both the reader&amp;#x27;s problem of looking for valuable information, and a reporter&amp;#x27;s problem of justifying her existence to her editor and fulfilling her quota for the day. I wrote an ebook about this for anyone interested, hosted at Celery: &lt;a href=&quot;https:&amp;#x2F;&amp;#x2F;www.trycelery.com&amp;#x2F;&quot; rel=&quot;nofollow&quot;&gt;https:&amp;#x2F;&amp;#x2F;www.trycelery.com&amp;#x2F;&lt;/a&gt;</text></comment>