<story><title>Apple: Ten Years Forward</title><url>https://mondaynote.com/apple-ten-years-forward-10dfabf00706?gi=665f5d3c344f</url></story><parent_chain><item><author>rcconf</author><text>I don&amp;#x27;t agree. Apple is definitely a cool brand because what is the alternatives in the phone space for being cool? I can guarantee you that no one thinks Android devices are &amp;quot;cool&amp;quot; amongst the younger generation.&lt;p&gt;Apple is doing a fantastic job right now and I believe they&amp;#x27;re going to do great in the next 10 years because of one really simple fact:&lt;p&gt;Apple makes great products that just work and look great. No other company has been able to do that. I was just gifted a Fitbit and it failed about 5 times to pair to my phone. I restarted both the device (5x) and phone and it finally worked. How easy do you think it was for my girlfriend to setup her Apple watch? That&amp;#x27;s when I was reminded why Apple is #1.&lt;p&gt;I think Apple should continue what they&amp;#x27;re doing, create great products that just work and look great. It doesn&amp;#x27;t matter what the next 10 years looks like if they can continue doing that and I really think they can.</text></item><item><author>TheOtherHobbes</author><text>Apple is on the way to having the same problem as Facebook - becoming an uncool brand for older people.&lt;p&gt;The under-30s increasingly care about climate change and other more immediate threats. Unless they have Type 1 diabetes, blood glucose is not an issue for them.&lt;p&gt;Apple under Jobs did a solid job of making &lt;i&gt;cool&lt;/i&gt; lifestyle accessories for all ages and genders.&lt;p&gt;Apple under Cook has drifted towards a kind of white picket Disneyfied techtopia, where the sun always shines, people always smile, everyone is very creative and colourful but also professional, fit, and focused. And it&amp;#x27;s somehow very sterile and boring.&lt;p&gt;As a result Apple missed out on the user-generated content wave, which was owned by YouTube and then TikTok. Apple already had some of the basic infrastructure in place with podcasting, but a middle aged outlook meant it missed the (mildly but interestingly) anarchic possibilities.&lt;p&gt;And that&amp;#x27;s going to be a problem for the future. Jobs was anarchic enough to want to shake things up but stable enough to make the shaking work (mostly).&lt;p&gt;Cook is small-c conservative, safe, and suburban in outlook. And now Apple is too.&lt;p&gt;Asking what The Next Big Consumer Thing will be is already missing the point because it assumes a model where there is a Next Big Consumer Thing and it&amp;#x27;s important enough to matter.&lt;p&gt;Ten years from now that&amp;#x27;s going to look like a weird and dated assumption. There will be much more chaos and uncertainty, and I suspect Big Consumer Things will be less important to everyone than they are now, and the people who are in their 10s-20s-30s now will be looking for something entirely different.</text></item></parent_chain><comment><author>WaltPurvis</author><text>I have a Fitbit Versa 3 that&amp;#x27;s gone and bricked itself in less than seven months. But my Apple Watch&amp;#x27;s battery life is &amp;lt;18 hours, so, for example, it&amp;#x27;s essentially impossible to wear it during the day &lt;i&gt;and&lt;/i&gt; use it for sleep tracking overnight. I&amp;#x27;d love it if Apple would come up with a fitness tracker that ties in with the rest of the Apple ecosystem and-- most importantly--has a multi-day battery life like Fitbit&amp;#x27;s smart watches.</text></comment>
<story><title>Apple: Ten Years Forward</title><url>https://mondaynote.com/apple-ten-years-forward-10dfabf00706?gi=665f5d3c344f</url></story><parent_chain><item><author>rcconf</author><text>I don&amp;#x27;t agree. Apple is definitely a cool brand because what is the alternatives in the phone space for being cool? I can guarantee you that no one thinks Android devices are &amp;quot;cool&amp;quot; amongst the younger generation.&lt;p&gt;Apple is doing a fantastic job right now and I believe they&amp;#x27;re going to do great in the next 10 years because of one really simple fact:&lt;p&gt;Apple makes great products that just work and look great. No other company has been able to do that. I was just gifted a Fitbit and it failed about 5 times to pair to my phone. I restarted both the device (5x) and phone and it finally worked. How easy do you think it was for my girlfriend to setup her Apple watch? That&amp;#x27;s when I was reminded why Apple is #1.&lt;p&gt;I think Apple should continue what they&amp;#x27;re doing, create great products that just work and look great. It doesn&amp;#x27;t matter what the next 10 years looks like if they can continue doing that and I really think they can.</text></item><item><author>TheOtherHobbes</author><text>Apple is on the way to having the same problem as Facebook - becoming an uncool brand for older people.&lt;p&gt;The under-30s increasingly care about climate change and other more immediate threats. Unless they have Type 1 diabetes, blood glucose is not an issue for them.&lt;p&gt;Apple under Jobs did a solid job of making &lt;i&gt;cool&lt;/i&gt; lifestyle accessories for all ages and genders.&lt;p&gt;Apple under Cook has drifted towards a kind of white picket Disneyfied techtopia, where the sun always shines, people always smile, everyone is very creative and colourful but also professional, fit, and focused. And it&amp;#x27;s somehow very sterile and boring.&lt;p&gt;As a result Apple missed out on the user-generated content wave, which was owned by YouTube and then TikTok. Apple already had some of the basic infrastructure in place with podcasting, but a middle aged outlook meant it missed the (mildly but interestingly) anarchic possibilities.&lt;p&gt;And that&amp;#x27;s going to be a problem for the future. Jobs was anarchic enough to want to shake things up but stable enough to make the shaking work (mostly).&lt;p&gt;Cook is small-c conservative, safe, and suburban in outlook. And now Apple is too.&lt;p&gt;Asking what The Next Big Consumer Thing will be is already missing the point because it assumes a model where there is a Next Big Consumer Thing and it&amp;#x27;s important enough to matter.&lt;p&gt;Ten years from now that&amp;#x27;s going to look like a weird and dated assumption. There will be much more chaos and uncertainty, and I suspect Big Consumer Things will be less important to everyone than they are now, and the people who are in their 10s-20s-30s now will be looking for something entirely different.</text></item></parent_chain><comment><author>uuddlrlr</author><text>Do you have an Android phone? The bluetooth stack on Android is a an atrocity.</text></comment>