<story><title>We&apos;re Bullish on AMP</title><url>https://trackchanges.postlight.com/were-bullish-on-amp-abfc6e1f10a1</url></story><parent_chain></parent_chain><comment><author>barrkel</author><text>I thought AMP was an anti-ad-blocking play. It smells to me like Google is trying to use its dominant position in search to reduce consumer control of the browser; it&amp;#x27;s a risky road to go down for everyone, including Google.&lt;p&gt;For me, as long as I disable javascript, the modern mobile web is plenty fast enough. That is, the bits of the web I want to use on the move: mostly text, occasional pictures. It takes real effort to break this with javascript disabled. Most JS on e.g. news sites, blogs, aggregators etc. is tracking and ad related, dynamically adding links to viral content, all that stuff you don&amp;#x27;t need and dramatically slows down sites through repeated reflow.</text></comment>
<story><title>We&apos;re Bullish on AMP</title><url>https://trackchanges.postlight.com/were-bullish-on-amp-abfc6e1f10a1</url></story><parent_chain></parent_chain><comment><author>lllr_finger</author><text>Working at a media conglomerate I probably have a different take than some - I love AMP, compared to the alternatives. For personal sites I don&amp;#x27;t see it as a big deal, but for news sites it&amp;#x27;s amazing.&lt;p&gt;The devs working on news sites understand the current state of bloated pages is bad and are eager to create fast, sexy pages. Unfortunately there are entities such as BizDev and AdOps that want to add more stuff to the pages to make more money, and it&amp;#x27;s easier to quantify ROI for a new ad placement compared to shaving 100ms off page load times. So we end up with dozens of scripts and script loaders and all sorts of other things. Editors and product managers want responsive pages with ad placements and enhanced functionality.&lt;p&gt;Along comes AMP, and all of the above are freaking out at the loss of control while I&amp;#x27;m gleefully looking at super fast loading times and pages that still have most of the important functionality and ads.&lt;p&gt;Yes, the script size is large, but it will be cached amongst all AMP pages and it&amp;#x27;s refreshing to not have to think about implementing responsive pages, lazy loading, etc. because AMP handles all that.</text></comment>