<story><title>Google and Facebook ad traffic is 90% useless</title><url>https://youexec.com/dev/2017/1/14/google-facebook-ads-traffic-is-useless</url></story><parent_chain><item><author>abalashov</author><text>I really thought I was crazy when I thought that a 99% bounce rate is unreal, even for my highly specialised product sites which cater to a very niche audience. But I ultimately came to a similar conclusion; no matter what ads I come up with, it&amp;#x27;s money down the drain, and I&amp;#x27;ve never had a single conversion that came through the door that way. I&amp;#x27;ve spent untold thousands on paid ads. I learned a great deal about which keywords to target, and mimicked the reputedly successful approaches of my competitors. Nada. Would have been better off shoveling cash into an open pit.&lt;p&gt;The only customers I&amp;#x27;ve gained through web marketing have been organic, coming through bona fide referrals on other sites. The &amp;quot;hit rate&amp;quot; on that has been pretty good, suggesting that the blame can&amp;#x27;t lie entirely with my crappy sites...</text></item></parent_chain><comment><author>nrjdhsbsid</author><text>Just checked your site. It&amp;#x27;s well put together but the language is far too technical for AdWords. Engineers don&amp;#x27;t usually make the kind of business decisions to buy these things at larger companies, it&amp;#x27;s VP level people.&lt;p&gt;Find your kinds of customers and tailor a landing page with stuff that they want, instead of having the site explain everything like a users manual.&lt;p&gt;Ex: Calls centers do not care at all about the other uses for your product, so for ads for &amp;quot;call center phone systems&amp;quot; don&amp;#x27;t show them any of that.&lt;p&gt;You can leave the existimg content there, it will help with SEO and people that want to look deeper. Just make sure the first few pages from ads are exactly what they&amp;#x27;re looking for and nothing else. They will read more into it if they&amp;#x27;re interested.&lt;p&gt;The big thing you&amp;#x27;re running into is bounce rates because most visitors spend 30 seconds or less deciding if your product is what they want. If you can&amp;#x27;t convince them &amp;quot;yes, it&amp;#x27;s perfect&amp;quot; in three sentences most will leave. The easiest and surprisingly effective way to do this is to make the title of the page huge and make it match their search query exactly.&lt;p&gt;Your sales site should focus on uses, not features. Nobody cares about anything technical so take off the stuff about being built in Node etc... The people looking to buy this don&amp;#x27;t even know what that is. Too many words they don&amp;#x27;t know is scary, maybe this isn&amp;#x27;t what they&amp;#x27;re looking for.&lt;p&gt;Dumb down everything so that moronic managers will forward a link to your site to the guys that actually know wtf you&amp;#x27;re talking about :)</text></comment>
<story><title>Google and Facebook ad traffic is 90% useless</title><url>https://youexec.com/dev/2017/1/14/google-facebook-ads-traffic-is-useless</url></story><parent_chain><item><author>abalashov</author><text>I really thought I was crazy when I thought that a 99% bounce rate is unreal, even for my highly specialised product sites which cater to a very niche audience. But I ultimately came to a similar conclusion; no matter what ads I come up with, it&amp;#x27;s money down the drain, and I&amp;#x27;ve never had a single conversion that came through the door that way. I&amp;#x27;ve spent untold thousands on paid ads. I learned a great deal about which keywords to target, and mimicked the reputedly successful approaches of my competitors. Nada. Would have been better off shoveling cash into an open pit.&lt;p&gt;The only customers I&amp;#x27;ve gained through web marketing have been organic, coming through bona fide referrals on other sites. The &amp;quot;hit rate&amp;quot; on that has been pretty good, suggesting that the blame can&amp;#x27;t lie entirely with my crappy sites...</text></item></parent_chain><comment><author>usaphp</author><text>Is your product specialized to technical users? I&amp;#x27;ve noticed that businesses with more technical clients have harder time getting customers via ads, because most technical users don&amp;#x27;t click on ads</text></comment>