<story><title>Microsoft to delay release of Recall AI feature on security concerns</title><url>https://www.reuters.com/technology/artificial-intelligence/microsoft-delay-release-recall-ai-feature-security-concerns-2024-06-14/</url></story><parent_chain><item><author>jjcm</author><text>Recall suffered from a classic Microsoft mistake they&amp;#x27;ve made time and again, but never learned from - how to correctly market and package your feature.&lt;p&gt;Microsoft always tends to &amp;quot;go big&amp;quot; with their integrations, often to their detriment, in order to increase adoption of new features. One notable time was with Windows 8. They really, REALLY wanted people to try out the new Metro UI, so they deeply integrated it into the OS, pushed it in every marketing campaign, and made it the first screen you saw on login. There were some great features in it - better performance and better search results, but it wasn&amp;#x27;t opt in. The reaction from customers who took a casual look was, &amp;quot;they removed the desktop!&amp;quot;. It wasn&amp;#x27;t true, but because of how overzealous MS was to push the new feature, that became the takeaway.&lt;p&gt;The same thing is happening here - Microsoft pushed what objectively is a great tool, but they did so in a way that never gave users a choice of whether or not they wanted it. They&amp;#x27;ve also framed the messaging and marketing in a way that&amp;#x27;s confusing to what is actually happening. Look at the amount of talk in this blogpost dedicated to mentioning how important security is for them, without ever actually going into what the security issues are or how they&amp;#x27;re addressing them.&lt;p&gt;Sloppy marketing + forced integration has bit Microsoft so many times now. I&amp;#x27;m always shocked that they never learn from this.</text></item></parent_chain><comment><author>hn_throwaway_99</author><text>The problem is not marketing. The problem is the tool is fundamentally not secure, and in my opinion, fundamentally not securable without major changes.&lt;p&gt;The core issue is that everyone has things on their computer that they want to be transient. I don&amp;#x27;t ever want my computer taking screenshots when I&amp;#x27;m entering, say, my credit card number. More importantly, though, I oftentimes have text editors containing &amp;quot;scratch pads&amp;quot; that may contain sensitive data that I never want to persist.&lt;p&gt;Microsoft just never thought through the security implications of this feature.</text></comment>
<story><title>Microsoft to delay release of Recall AI feature on security concerns</title><url>https://www.reuters.com/technology/artificial-intelligence/microsoft-delay-release-recall-ai-feature-security-concerns-2024-06-14/</url></story><parent_chain><item><author>jjcm</author><text>Recall suffered from a classic Microsoft mistake they&amp;#x27;ve made time and again, but never learned from - how to correctly market and package your feature.&lt;p&gt;Microsoft always tends to &amp;quot;go big&amp;quot; with their integrations, often to their detriment, in order to increase adoption of new features. One notable time was with Windows 8. They really, REALLY wanted people to try out the new Metro UI, so they deeply integrated it into the OS, pushed it in every marketing campaign, and made it the first screen you saw on login. There were some great features in it - better performance and better search results, but it wasn&amp;#x27;t opt in. The reaction from customers who took a casual look was, &amp;quot;they removed the desktop!&amp;quot;. It wasn&amp;#x27;t true, but because of how overzealous MS was to push the new feature, that became the takeaway.&lt;p&gt;The same thing is happening here - Microsoft pushed what objectively is a great tool, but they did so in a way that never gave users a choice of whether or not they wanted it. They&amp;#x27;ve also framed the messaging and marketing in a way that&amp;#x27;s confusing to what is actually happening. Look at the amount of talk in this blogpost dedicated to mentioning how important security is for them, without ever actually going into what the security issues are or how they&amp;#x27;re addressing them.&lt;p&gt;Sloppy marketing + forced integration has bit Microsoft so many times now. I&amp;#x27;m always shocked that they never learn from this.</text></item></parent_chain><comment><author>IAmNotACellist</author><text>What&amp;#x27;s funny is if they had marketed it as Apple does (and had as much credibility as Apple does among their fans) then everyone would love it. I seriously doubt they intend to do much different than &amp;quot;Apple Intelligence.&amp;quot; I.e., local access to all your data and uploads of data you use on cloud apps.</text></comment>