<story><title>Web3 doesn’t care about privacy</title><url>https://coinsights.substack.com/p/the-duality-of-web3</url></story><parent_chain><item><author>mattlondon</author><text>In web3, your wallet ID (used for purchases &lt;i&gt;and&lt;/i&gt; proposed for logins too) is an undeletable cookie that tracks you both online and off, and one that &lt;i&gt;anyone&lt;/i&gt; can retrieve.&lt;p&gt;This article seems to think that having a super cookie like this will make advertising less bad.  I think it will be the opposite - instead of only Google&amp;#x2F;Facebook doing it, you&amp;#x27;re now going to have every single shady operation under the sun now able to use&amp;#x2F;mine&amp;#x2F;combine your data however they please with zero controls (and unlike HTTP cookies they&amp;#x27;ll need exactly zero investment &amp;amp; zero infrastructure to do so, so there is no barrier to entry to start using this data)&lt;p&gt;Web3 is the advertising world&amp;#x27;s ultimate dream situation.&lt;p&gt;It allows significantly more invasive tracking by tying online and offline, cannot ever be deleted or changed, and the same cookie ID is shared across &lt;i&gt;all&lt;/i&gt; aspects of your life (unless you use multiple wallets with one-per-site, but my understanding is that an anathema to web3 concepts about data ownership)</text></item></parent_chain><comment><author>Tenoke</author><text>&amp;gt;In web3, your wallet ID (used for purchases and proposed for logins too) is an undeletable cookie that tracks you both online and off, and one that anyone can retrieve.&lt;p&gt;Purchases sure on most chains (though not on e.g. Secret) but the chain isn&amp;#x27;t recording your logins via your address in most cases. You are just showing to the site that you have the key without making any transactions. So no, advertisers won&amp;#x27;t have much extra data on your site visiting habits that they don&amp;#x27;t have now.</text></comment>
<story><title>Web3 doesn’t care about privacy</title><url>https://coinsights.substack.com/p/the-duality-of-web3</url></story><parent_chain><item><author>mattlondon</author><text>In web3, your wallet ID (used for purchases &lt;i&gt;and&lt;/i&gt; proposed for logins too) is an undeletable cookie that tracks you both online and off, and one that &lt;i&gt;anyone&lt;/i&gt; can retrieve.&lt;p&gt;This article seems to think that having a super cookie like this will make advertising less bad.  I think it will be the opposite - instead of only Google&amp;#x2F;Facebook doing it, you&amp;#x27;re now going to have every single shady operation under the sun now able to use&amp;#x2F;mine&amp;#x2F;combine your data however they please with zero controls (and unlike HTTP cookies they&amp;#x27;ll need exactly zero investment &amp;amp; zero infrastructure to do so, so there is no barrier to entry to start using this data)&lt;p&gt;Web3 is the advertising world&amp;#x27;s ultimate dream situation.&lt;p&gt;It allows significantly more invasive tracking by tying online and offline, cannot ever be deleted or changed, and the same cookie ID is shared across &lt;i&gt;all&lt;/i&gt; aspects of your life (unless you use multiple wallets with one-per-site, but my understanding is that an anathema to web3 concepts about data ownership)</text></item></parent_chain><comment><author>mouzogu</author><text>I think the underlying technologies behind web3, i.e blockchain cannot really evolve beyond ponzinomic pump and dump schemes without some kind of legitimate commercial purpose, maybe that&amp;#x27;s some kind of incentivised advertising.&lt;p&gt;People always say the likes of Google and FB treat us as a product, so perhaps we can at least get some kind of magic bean tokens as a reward :D</text></comment>