<story><title>Dropbox May Not Be LeBron James, but Is Still in the Game</title><url>http://www.nytimes.com/2016/02/04/technology/dropbox-may-not-be-lebron-james-but-it-is-still-in-the-game.html</url></story><parent_chain><item><author>Spooky23</author><text>&amp;gt; Dropbox is not laying off workers or shrinking; it hired nearly 500 people last year, 75 since the start of this year, and it plans to soon move into a sprawling, custom-designed office building for which it has signed a long-term lease.&lt;p&gt;Honest question: WTF are they doing?</text></item></parent_chain><comment><author>zer0defex</author><text>Nail on the head right here. The only thing Dropbox has these days is consumer confidence in it&amp;#x27;s syncing process. Beyond that, they trail every competitor feature-wise and frankly, they are succeeding despite their management, not because of it. Recent product enhancements have been, let&amp;#x27;s be honest, mediocre at best across the board and show no signs of that changing anytime soon. They exist now solely due to brand recognition when it comes to cloud file sync&amp;#x27;ing and the moment one of their competitors cracks the consumer confidence equation with the brand image to match, Dropbox is done.</text></comment>
<story><title>Dropbox May Not Be LeBron James, but Is Still in the Game</title><url>http://www.nytimes.com/2016/02/04/technology/dropbox-may-not-be-lebron-james-but-it-is-still-in-the-game.html</url></story><parent_chain><item><author>Spooky23</author><text>&amp;gt; Dropbox is not laying off workers or shrinking; it hired nearly 500 people last year, 75 since the start of this year, and it plans to soon move into a sprawling, custom-designed office building for which it has signed a long-term lease.&lt;p&gt;Honest question: WTF are they doing?</text></item></parent_chain><comment><author>coldtea</author><text>&amp;gt;&lt;i&gt;Honest question: WTF are they doing?&lt;/i&gt;&lt;p&gt;Have an actual profitable syncing business with several pricing tiers and tons of hooks to third party apps?&lt;p&gt;I mean, unlike tons of billion-valued &amp;quot;unicorns&amp;quot; that not only don&amp;#x27;t have an income plan (apart from &amp;quot;some day we&amp;#x27;ll maybe sell ads&amp;quot;) but are also losing money.&lt;p&gt;You&amp;#x27;d be surprised with how many 1000+ people companies are there, profitable and fine in all kinds of sectors, that are way less known than Dropbox.</text></comment>