<story><title>Amazon owns a whole collection of secret brands</title><url>https://qz.com/1039381/amazon-owns-a-whole-collection-of-secret-brands/</url></story><parent_chain></parent_chain><comment><author>x2398dh1</author><text>What&amp;#x27;s funny about this article is:&lt;p&gt;1. It&amp;#x27;s obvious clickbait - &amp;quot;secret&amp;quot; brands - how salacious!  Yeah, as though a company wants to keep things it sells secret.&lt;p&gt;2. Each time you click on a link from the Quartz article, you are given a url with a link tracker tag.  For example, for the Arabella brand, you get:&lt;p&gt;16352060011?tag=quartz07-20&lt;p&gt;So basically someone sat there behind a computer, authoring an article while using words like, &amp;quot;expose&amp;quot; and &amp;quot;clandestine&amp;quot; brands, and &amp;quot;attacking small brands,&amp;quot; while simultaneously setting up ad links on their Amazon account so that they would make money from Amazon every time someone clicked on said brands.&lt;p&gt;Now that is journalistic integrity at its finest, and emblematic of the world of manipulating people&amp;#x27;s fears and worries for profit that we live in.</text></comment>
<story><title>Amazon owns a whole collection of secret brands</title><url>https://qz.com/1039381/amazon-owns-a-whole-collection-of-secret-brands/</url></story><parent_chain></parent_chain><comment><author>olympus</author><text>Amazon isn&amp;#x27;t doing some sneaky business here, just regular business.  I&amp;#x27;m not going to wear an Amazon branded polo, but I might wear a GoodThreads branded polo.&lt;p&gt;Lots of stores have house brands and others have manufacturers make a specific product line for their store.  Walmart has the Great Value house brand and several others [1].  Kohls has a licensing deal with Rock &amp;amp; Republic jeans to sell a &amp;quot;budget&amp;quot; version [2].  Target recently announced that they are dropping their Mossimo brand for a dozen new brands [3].  Best Buy owns the Insignia brand [3].  Amazon isn&amp;#x27;t doing some sneaky business here, just regular business.  I&amp;#x27;m not going to wear an Amazon branded polo, but I might wear a GoodThreads branded polo.&lt;p&gt;[1] &lt;a href=&quot;https:&amp;#x2F;&amp;#x2F;en.wikipedia.org&amp;#x2F;wiki&amp;#x2F;List_of_Walmart_brands&quot; rel=&quot;nofollow&quot;&gt;https:&amp;#x2F;&amp;#x2F;en.wikipedia.org&amp;#x2F;wiki&amp;#x2F;List_of_Walmart_brands&lt;/a&gt;
[2] &lt;a href=&quot;https:&amp;#x2F;&amp;#x2F;en.wikipedia.org&amp;#x2F;wiki&amp;#x2F;Rock_and_Republic&quot; rel=&quot;nofollow&quot;&gt;https:&amp;#x2F;&amp;#x2F;en.wikipedia.org&amp;#x2F;wiki&amp;#x2F;Rock_and_Republic&lt;/a&gt;
[3] &lt;a href=&quot;https:&amp;#x2F;&amp;#x2F;finance.yahoo.com&amp;#x2F;news&amp;#x2F;target-ditching-merona-mossimo-clothing-193426952.html&quot; rel=&quot;nofollow&quot;&gt;https:&amp;#x2F;&amp;#x2F;finance.yahoo.com&amp;#x2F;news&amp;#x2F;target-ditching-merona-mossim...&lt;/a&gt;
[4] &lt;a href=&quot;https:&amp;#x2F;&amp;#x2F;www.insigniaproducts.com&amp;#x2F;&quot; rel=&quot;nofollow&quot;&gt;https:&amp;#x2F;&amp;#x2F;www.insigniaproducts.com&amp;#x2F;&lt;/a&gt;</text></comment>