<story><title>Apple&apos;s Reinvention as a Services Company Starts for Real Monday</title><url>https://www.bloomberg.com/news/articles/2019-03-23/apple-s-reinvention-as-a-services-company-starts-for-real-monday</url></story><parent_chain><item><author>ksec</author><text>I continue to wonder why they don&amp;#x27;t have or push iPhone as a Services ( The iPhone Upgrade Programme ) and continue to rely on mostly Carriers for Financing.&lt;p&gt;By offering iPhone up to a 4 years terms and bundled with AppleCare+ Thief and Loss and iCloud Backup. With Optional Apple Music, Apple News Magazine, Apple TV and Apple Game. All paid via an Apple Branded Credit Card within Apple Pay backed by Goldman Sachs.&lt;p&gt;You could have the iPhone Services starting at ~$35&amp;#x2F;Month even for an iPhone XS Max. If you add up all the other &amp;quot;Services&amp;quot; pack. That is roughly $75&amp;#x2F;month for the Full Apple Experience.&lt;p&gt;~$40 to even $100 a month is affordable to a lot of people. And my guess this could be part of the reason why Apple has been pushing the prices of iPhone.&lt;p&gt;There is another advantage to Apple, this strategy requires huge cash flow and can not be easily copied by its competitor. Apple would be effectively trading its immediate return of cash from selling product for long term customer lock in.</text></item></parent_chain><comment><author>pmalynin</author><text>Huh, I dont know where you are, but here in the States I got my iPhone through 0% financing (amortized over 2 years) program that allows you to get a new phone every year and comes bundled with AppleCare+</text></comment>
<story><title>Apple&apos;s Reinvention as a Services Company Starts for Real Monday</title><url>https://www.bloomberg.com/news/articles/2019-03-23/apple-s-reinvention-as-a-services-company-starts-for-real-monday</url></story><parent_chain><item><author>ksec</author><text>I continue to wonder why they don&amp;#x27;t have or push iPhone as a Services ( The iPhone Upgrade Programme ) and continue to rely on mostly Carriers for Financing.&lt;p&gt;By offering iPhone up to a 4 years terms and bundled with AppleCare+ Thief and Loss and iCloud Backup. With Optional Apple Music, Apple News Magazine, Apple TV and Apple Game. All paid via an Apple Branded Credit Card within Apple Pay backed by Goldman Sachs.&lt;p&gt;You could have the iPhone Services starting at ~$35&amp;#x2F;Month even for an iPhone XS Max. If you add up all the other &amp;quot;Services&amp;quot; pack. That is roughly $75&amp;#x2F;month for the Full Apple Experience.&lt;p&gt;~$40 to even $100 a month is affordable to a lot of people. And my guess this could be part of the reason why Apple has been pushing the prices of iPhone.&lt;p&gt;There is another advantage to Apple, this strategy requires huge cash flow and can not be easily copied by its competitor. Apple would be effectively trading its immediate return of cash from selling product for long term customer lock in.</text></item></parent_chain><comment><author>derefr</author><text>Not only is Apple not doing this, but even much more services-focused companies aren&amp;#x27;t doing it, either. Why doesn&amp;#x27;t Amazon have a version of Kindle Unlimited where you get a free Kindle (with automatic replacement after depreciation, and required return if&amp;#x2F;when you unsubscribe)? (Maybe even bundle that into a higher tier of Amazon Prime.) Why doesn&amp;#x27;t Google&amp;#x27;s Stadia subscription come with free Chromecasts and a &amp;quot;Google Play Unlimited&amp;quot; access to games? Etc.</text></comment>