<story><title>Don&apos;t hold users hostage, facilitate their exit</title><url>https://chagency.co.uk/blog/increasing-user-retention/dont-take-your-customers-hostages-facilitate-their-exit/</url></story><parent_chain></parent_chain><comment><author>rlayton2</author><text>I cancelled Basecamp today, because it didn&amp;#x27;t fit with my workflow, and the whole thing was &lt;i&gt;easy&lt;/i&gt;. So much so, I would probably be using it again in the future (I work mostly by myself, need a &amp;quot;master todo list&amp;quot; and with many different teams, Basecamp doesn&amp;#x27;t fit this working style, but nothing I&amp;#x27;ve tried does). I&amp;#x27;ll recommend Basecamp to larger teams, and part of that is the exit.&lt;p&gt;Here&amp;#x27;s what Basecamp did:&lt;p&gt;* on their monthly receipt email, they have a link &lt;i&gt;directly to the cancel option&lt;/i&gt;.&lt;p&gt;* They remind you to get your data on the way out, and give a link, right there, to go get it&lt;p&gt;* They give you your data&lt;p&gt;* They cancel straight away, and ask if it&amp;#x27;s ok to survey you (optional).&lt;p&gt;After reading the book It doesn&amp;#x27;t have to be crazy at work (&lt;a href=&quot;https:&amp;#x2F;&amp;#x2F;basecamp.com&amp;#x2F;books&amp;#x2F;calm&quot; rel=&quot;nofollow&quot;&gt;https:&amp;#x2F;&amp;#x2F;basecamp.com&amp;#x2F;books&amp;#x2F;calm&lt;/a&gt; ) I understood the mentality perfectly. I wish them all the best for their product.</text></comment>
<story><title>Don&apos;t hold users hostage, facilitate their exit</title><url>https://chagency.co.uk/blog/increasing-user-retention/dont-take-your-customers-hostages-facilitate-their-exit/</url></story><parent_chain></parent_chain><comment><author>Zanni</author><text>Barriers to exit are barriers to entry.&lt;p&gt;If you make it hard for me to leave, I&amp;#x27;m less likely to come back. If you make it hard for me to leave, I won&amp;#x27;t recommend you to my friends. If I hear that you make it hard for me to leave, I&amp;#x27;m less likely to sign up in teh first place.</text></comment>