<story><title>Netflix stops charging customers who never watch</title><url>https://www.bbc.com/news/technology-52777365</url></story><parent_chain><item><author>dylan62</author><text>Netflix impressed me recently with how easy they made it for me to cancel my subscription. It means I will have no hesitation to re-subscribe in future, should I feel the urge.&lt;p&gt;I just wonder how long it will last. It sometimes feels like all the big successful consumer companies become accountancy-driven scumbags sooner or later.  Fingers crossed Netflix can buck the trend and stay a nice company to deal with.</text></item></parent_chain><comment><author>devmunchies</author><text>I recently interview with netflix and talked with the director that manages the subscribe&amp;#x2F;cancel flows. He said it&amp;#x27;s an absolute priority to keep the cancel experience as easy as possible. He even talked down an idea to add an extra content or modals before the cancel experience.&lt;p&gt;I was impressed.</text></comment>
<story><title>Netflix stops charging customers who never watch</title><url>https://www.bbc.com/news/technology-52777365</url></story><parent_chain><item><author>dylan62</author><text>Netflix impressed me recently with how easy they made it for me to cancel my subscription. It means I will have no hesitation to re-subscribe in future, should I feel the urge.&lt;p&gt;I just wonder how long it will last. It sometimes feels like all the big successful consumer companies become accountancy-driven scumbags sooner or later.  Fingers crossed Netflix can buck the trend and stay a nice company to deal with.</text></item></parent_chain><comment><author>asdf123wtf</author><text>A lot of print publications will require a phone call or email to cancel even though you can manage all other aspects of your account digitally.&lt;p&gt;It&amp;#x27;s a great way to ensure I&amp;#x27;ll never return as a customer.&lt;p&gt;On the other hand, the &amp;quot;pause subscription&amp;quot; feature that many services are implementing pretty much guarantees that I&amp;#x27;ll resubscribe (even if just for a little while) in the future - because inevitably, they&amp;#x27;ll have something exclusive that I want to watch.</text></comment>