<story><title>Casey Neistat’s Viral Marketing Strategy</title><url>https://medium.com/the-set-list/viral-marketing-77aa2fc94b95</url></story><parent_chain></parent_chain><comment><author>notatoad</author><text>I think there&amp;#x27;s another aspect here that the author is missing: break expectations, but do it in a way that confirms existing biases.&lt;p&gt;It&amp;#x27;s not just &amp;quot;this thing people believe is wrong&amp;quot;, but &amp;quot;this thing people believe is wrong, &lt;i&gt;but you were never one of those people, were you?  you and me, we&amp;#x27;re more clever than that&lt;/i&gt;&amp;quot;.  breaking expectations in a way that makes people feel stupid for having those expectations in the first place isn&amp;#x27;t going to win you an audience.&lt;p&gt;- snowboarding with the NYPD: haven&amp;#x27;t you always wanted the roads to be shut down for everybody else, and you were the only one allowed on them?&lt;p&gt;- Bike Lanes: authority figure doing something stupid, gets called out for it.  everybody&amp;#x27;s got a bit of an anti-authority streak and can sympathise with this&lt;p&gt;- Make it Count.  spend a big company&amp;#x27;s money on your personal travel?  who wouldn&amp;#x27;t want to do that.&lt;p&gt;- Bike thief: it&amp;#x27;s easy to see how viewers would like to feel they&amp;#x27;d be better than all the people who ignored the &amp;quot;bike theives&amp;quot;&lt;p&gt;- iPod’s Dirty Secret: doesn&amp;#x27;t everybody wish their electronics lasted longer, and harbor a suspicion that the big rich tech companies are ripping them off?</text></comment>
<story><title>Casey Neistat’s Viral Marketing Strategy</title><url>https://medium.com/the-set-list/viral-marketing-77aa2fc94b95</url></story><parent_chain></parent_chain><comment><author>ibudiallo</author><text>There is another thing Neistat likes to portray in his video that I think makes him even more popular: The illusion of amateur.&lt;p&gt;His videos seems like they can be shot by anyone. But try skateboarding in the middle of a busy New York street with cars going in both directions while holding a heavy tripod camera on one hand, a remote on the other, and talking to the camera and saying hi to fans on the street, and finishing that narrative you started two miles ago all at the same time.</text></comment>