<story><title>My Duck Duck Go reddit ad by the numbers</title><url>http://www.gabrielweinberg.com/blog/2010/03/my-duck-duck-go-reddit-ad-by-the-numbers.html</url></story><parent_chain><item><author>vaksel</author><text>i actually ran an ad this saturday too...but I actually wanted to test how it&apos;d work for selling something so I used an affiliate link.&lt;p&gt;So for $20 I got 19,303 unique views, 63,473 total views, 199 unique clicks, 215 total clicks. And a grand total of 1 sales.&lt;p&gt;The click numbers were different though, the affiliate program I used reported lower click #s.&lt;p&gt;I&apos;ll make a proper blog post about this later today, since I&apos;ve been waiting for the 24 hour window for reddit to finalize their numbers.&lt;p&gt;Edit: here is the post with all the numbers/screenshots. Surprisingly I had a lower CPM than Gabriel which is weird since he was spending a lot more money than me.&lt;p&gt;&lt;a href=&quot;http://blog.styleguidance.com/post/481918228/tried-out-reddit-ads-here-are-the-results&quot; rel=&quot;nofollow&quot;&gt;http://blog.styleguidance.com/post/481918228/tried-out-reddi...&lt;/a&gt;</text></item></parent_chain><comment><author>jedberg</author><text>I&apos;m sorry to hear you had a bad experience.  One thing to bear in mind is that we (reddit) also run affiliate links, so you were competing directly with us.  If they clicked on our link first, you won&apos;t get credit for it.  They may also not count the click from that user twice, which could explain your lower numbers.&lt;p&gt;Our traffic numbers come from the same system we use to track our own website traffic, so we work very hard to make sure it is as accurate as possible, since we sell our own advertising based on those numbers, and if they were over-inflated, our other advertisers would complain vociferously.&lt;p&gt;I suspect the error lies in the affiliate program, who has an incentive to under-report.&lt;p&gt;However, if you&apos;d like to provide us with the numbers you got from your affiliate program, we would be love to take a look and try to figure out what happened.&lt;p&gt;Edit:  I forgot to mention that AdBlock blocks a lot of affiliate trackers, but a lot of reddit users specifically disable adblock for reddit, so that might also be a source of the discrepancy.</text></comment>
<story><title>My Duck Duck Go reddit ad by the numbers</title><url>http://www.gabrielweinberg.com/blog/2010/03/my-duck-duck-go-reddit-ad-by-the-numbers.html</url></story><parent_chain><item><author>vaksel</author><text>i actually ran an ad this saturday too...but I actually wanted to test how it&apos;d work for selling something so I used an affiliate link.&lt;p&gt;So for $20 I got 19,303 unique views, 63,473 total views, 199 unique clicks, 215 total clicks. And a grand total of 1 sales.&lt;p&gt;The click numbers were different though, the affiliate program I used reported lower click #s.&lt;p&gt;I&apos;ll make a proper blog post about this later today, since I&apos;ve been waiting for the 24 hour window for reddit to finalize their numbers.&lt;p&gt;Edit: here is the post with all the numbers/screenshots. Surprisingly I had a lower CPM than Gabriel which is weird since he was spending a lot more money than me.&lt;p&gt;&lt;a href=&quot;http://blog.styleguidance.com/post/481918228/tried-out-reddit-ads-here-are-the-results&quot; rel=&quot;nofollow&quot;&gt;http://blog.styleguidance.com/post/481918228/tried-out-reddi...&lt;/a&gt;</text></item></parent_chain><comment><author>joshd</author><text>&quot;...reddit specific discount code (I went with diggsucks)&quot;&lt;p&gt;Proving you don&apos;t know reddit that well. That will appeal to the 13 year old digg converts. The people with money to spend will just see it as immature, and therefore perceive your produce as being unprofessional.&lt;p&gt;OK. I just found your ad - &lt;a href=&quot;http://www.reddit.com/comments/bgb99&quot; rel=&quot;nofollow&quot;&gt;http://www.reddit.com/comments/bgb99&lt;/a&gt;. You might want to consider the fact that A Small Orange were advertising pretty heavily recently. That would have cut down on people looking for entry level hosting. Or, perhaps you are right in saying that redditor&apos;s are cheap.</text></comment>