<story><title>Pinterest to get ads</title><url>http://blog.pinterest.com/post/61688351103/planning-for-the-future</url></story><parent_chain></parent_chain><comment><author>austenallred</author><text>Pinterest&amp;#x27;s monetization will do great. Seriously, Pinterest could and should IPO in coming years.&lt;p&gt;I&amp;#x27;m bullish on Pinterest not only because my wife and I use Pinterest for everything from planning our wedding to finding outfits and meals, but because I market on Pinterest for a few clients all day long. It consistently brings in more traffic than other sources when you do it right, even for clients that are ranked in the top 5 in high-traffic Google SERPs.&lt;p&gt;The crazy thing about Pinterest traffic is that it never dies off. If you get a bunch of repins today, traffic will be showing up from those pins months later; it&amp;#x27;s kind of absurd, and very unlike Adsense or other discovery advertising platforms in that way.&lt;p&gt;The difficult aspect for Pinterest will be getting the worth of Pinterest ads down to a final cost per action since it is such a long wait before you see how much each pin is truly worth. And that really is the goal for any advertiser: If I know this click will bring me $2 I&amp;#x27;ll pay up to $1.99 for it. A lot of Pinterest users are in hardcore discovery mode, and as such Pinterest traffic doesn&amp;#x27;t convert as well as search traffic immediately, but in the long run it always seems to be worth it.</text></comment>
<story><title>Pinterest to get ads</title><url>http://blog.pinterest.com/post/61688351103/planning-for-the-future</url></story><parent_chain></parent_chain><comment><author>spullara</author><text>I think Pinterest is basically all ads already. Now they will just get money for them.</text></comment>