<story><title>Lidl&apos;s Cloud Gambit: Europe&apos;s Shift to Sovereign Computing</title><url>https://horovits.medium.com/lidl-is-taking-on-aws-the-age-of-eurocloud-b237258e3311</url></story><parent_chain><item><author>albertgoeswoof</author><text>I run a European cloud service, 80% of our customers are basically looking for a European alternative to the big clouds. The market is huge and in my opinion underserved.&lt;p&gt;What makes it very exciting is that there not too much innovation required to compete</text></item></parent_chain><comment><author>stavros</author><text>I use Hetzner cloud not because it&amp;#x27;s European, but because it&amp;#x27;s great.</text></comment>
<story><title>Lidl&apos;s Cloud Gambit: Europe&apos;s Shift to Sovereign Computing</title><url>https://horovits.medium.com/lidl-is-taking-on-aws-the-age-of-eurocloud-b237258e3311</url></story><parent_chain><item><author>albertgoeswoof</author><text>I run a European cloud service, 80% of our customers are basically looking for a European alternative to the big clouds. The market is huge and in my opinion underserved.&lt;p&gt;What makes it very exciting is that there not too much innovation required to compete</text></item></parent_chain><comment><author>isoprophlex</author><text>You&amp;#x27;re absolutely right: a huge, underserved market exists. Are you hiring? I&amp;#x27;d love to work on a European big cloud alternative..!</text></comment>