<story><title>Ginzametrics (YC S10) Aims To Bring Simplicity To SEO Software</title><url>http://techcrunch.com/2010/08/20/ginzametrics-aims-to-bring-simplicity-to-seo-software/</url></story><parent_chain></parent_chain><comment><author>OmarIsmail</author><text>Overall I really like the idea, for anybody that&apos;s done serious SEO, it&apos;s very nice to have this kind of service. My major issue is that the pricing system makes me extremely nervous. We&apos;re one of those sites that has a &quot;gazillion&quot; keywords and when I see the price jumping from $50-$1000/month with just an increase of a few thousand keywords it makes me think that a few hundred thousand keywords will cost substantially more than my entire monthly revenue.&lt;p&gt;I think you created the pricing schedule based on your costs. The more keywords being tracked the more &quot;crawlers&quot; necessary, meaning the more servers you need and thus more cost. However, I think you need to establish a pricing schedule based on the customer&apos;s math. i.e. something that&apos;s directly related to revenue (most likely traffic, or maybe number of pages) so that the ROI calculation is easier.&lt;p&gt;Right now maybe I have a few hundred thousand keywords, is that going to cost me $100K/month? Even though 95% of them generate a small amount of traffic? So now I&apos;m doing a blind ROI calculation. Essentially I have to use your system (and pay for it) before I know how much I&apos;m going to be spending.&lt;p&gt;If you make your pricing based on something I know (# pages, monthly uniques, pageviews, etc) I have an actual idea on how much I&apos;m going to be paying and I can make an intelligent decision accordingly.&lt;p&gt;I guess I could use the &quot;personal&quot; free service to see just how many keywords your system will find and be able to do a better calculation, but that seems a little obtuse.&lt;p&gt;So I think the goal is to come up with a pricing structure that is easier to calculate, and on your end not have people crush your system with too many keywords. This can be done pretty easily I think: bucket keywords in priority (refreshed daily, once a week, once a month, etc).&lt;p&gt;Priority is based off of a few factors: traffic and historical volatility.&lt;p&gt;In this way you can intelligently and efficiently monitor hundreds of thousands, even millions of keywords with 1 cheap server (maybe $100/month) and charge out 500-1000/month. In that way you&apos;re still seeing fantastic margins, I&apos;m getting great use out of the system, and everybody&apos;s happy.</text></comment>
<story><title>Ginzametrics (YC S10) Aims To Bring Simplicity To SEO Software</title><url>http://techcrunch.com/2010/08/20/ginzametrics-aims-to-bring-simplicity-to-seo-software/</url></story><parent_chain></parent_chain><comment><author>richcollins</author><text>Anyone else get the feeling that Ginza just emailed that article to TC, who reposted it under &quot;Leena Rao&quot;&apos;s name?</text></comment>