<story><title>Turo Requires a Driver&apos;s License Number and Credit Card to Show Full Price</title><text>I know they&amp;#x27;re simply following Airbnb&amp;#x27;s model of showing only the daily price, then tacking on extra fees at checkout, but it&amp;#x27;s hostile to the customer.&lt;p&gt;When the minimum final cost is 50% more than the list price, I suppose deception is the best way to drive signups.&lt;p&gt;Ironically, I may have been more likely to complete my purchase had I seen true numbers from the start. The initial fee had me thinking it was remarkably affordable.</text></story><parent_chain><item><author>systemvoltage</author><text>This is one area America needs to legislate which I am usually against.&lt;p&gt;There is no excuse but sleezy marketing to not show what something costs.&lt;p&gt;I&amp;#x27;d go far even to make sure every price sticker is regulated and should include &lt;i&gt;final sales price&lt;/i&gt;. That means, all taxes, all tips, everything. There is only one problem I see – sales taxes are state dependent so it puts a lot of burden on ecommerce&amp;#x2F;online stores to 1) Determine where the customer is from 2) Have a database of sales taxes for all states. But it can be done, I am sure.&lt;p&gt;Tips should be made illegal and employers should fairly compensate their workers.</text></item><item><author>crooked-v</author><text>The same happens with hotels and &amp;quot;resort fees&amp;quot;, especially in places like Las Vegas.</text></item><item><author>standyro</author><text>My trick with their system is to just look at every car, click through to the final receipt screen and then go back to find the cheapest one. It&amp;#x27;s a bit tedious and deceptive to the customer to present variable fee at the last part of the checkout process. Probably the worst modern &amp;quot;dark pattern&amp;quot; that I hope regulators take a look at.</text></item><item><author>megafauna</author><text>Last week I went through the tedium of providing all of the requisite information when trying to book a 2014 Toyota Prius for 1 day @ $50.40 through Turo. On the final step of the reservation flow, Turo revealed an additional $50.40 service fee. Seeing the total price double didn&amp;#x27;t sit well. I promptly exited the reservation flow and deleted my account.&lt;p&gt;I agree with your sentiment - if the app shared the service fee prior to the final step of the booking flow, I may have still reserved the car. Even at a total of $100.80, the price was still less than other nearby options.</text></item></parent_chain><comment><author>throwawayboise</author><text>&amp;gt; it puts a lot of burden on ecommerce&amp;#x2F;online stores to 1) Determine where the customer is from 2) Have a database of sales taxes for all states. But it can be done, I am sure.&lt;p&gt;Of course it can be done, because &lt;i&gt;they are already doing it&lt;/i&gt; in the final checkout. They just need to reveal the number earlier in the process. If they have to ask for a location to do that, just say so --- e.g. &amp;quot;We need your zip code to show you the final price including tax&amp;quot;</text></comment>
<story><title>Turo Requires a Driver&apos;s License Number and Credit Card to Show Full Price</title><text>I know they&amp;#x27;re simply following Airbnb&amp;#x27;s model of showing only the daily price, then tacking on extra fees at checkout, but it&amp;#x27;s hostile to the customer.&lt;p&gt;When the minimum final cost is 50% more than the list price, I suppose deception is the best way to drive signups.&lt;p&gt;Ironically, I may have been more likely to complete my purchase had I seen true numbers from the start. The initial fee had me thinking it was remarkably affordable.</text></story><parent_chain><item><author>systemvoltage</author><text>This is one area America needs to legislate which I am usually against.&lt;p&gt;There is no excuse but sleezy marketing to not show what something costs.&lt;p&gt;I&amp;#x27;d go far even to make sure every price sticker is regulated and should include &lt;i&gt;final sales price&lt;/i&gt;. That means, all taxes, all tips, everything. There is only one problem I see – sales taxes are state dependent so it puts a lot of burden on ecommerce&amp;#x2F;online stores to 1) Determine where the customer is from 2) Have a database of sales taxes for all states. But it can be done, I am sure.&lt;p&gt;Tips should be made illegal and employers should fairly compensate their workers.</text></item><item><author>crooked-v</author><text>The same happens with hotels and &amp;quot;resort fees&amp;quot;, especially in places like Las Vegas.</text></item><item><author>standyro</author><text>My trick with their system is to just look at every car, click through to the final receipt screen and then go back to find the cheapest one. It&amp;#x27;s a bit tedious and deceptive to the customer to present variable fee at the last part of the checkout process. Probably the worst modern &amp;quot;dark pattern&amp;quot; that I hope regulators take a look at.</text></item><item><author>megafauna</author><text>Last week I went through the tedium of providing all of the requisite information when trying to book a 2014 Toyota Prius for 1 day @ $50.40 through Turo. On the final step of the reservation flow, Turo revealed an additional $50.40 service fee. Seeing the total price double didn&amp;#x27;t sit well. I promptly exited the reservation flow and deleted my account.&lt;p&gt;I agree with your sentiment - if the app shared the service fee prior to the final step of the booking flow, I may have still reserved the car. Even at a total of $100.80, the price was still less than other nearby options.</text></item></parent_chain><comment><author>sandworm101</author><text>&amp;gt;&amp;gt; Tips should be made illegal&lt;p&gt;That&amp;#x27;s about as dystopian as possible.  Telling people that they cannot just hand money to other people might be the end of the entire concept of charity.</text></comment>