<story><title>Apple is quietly pushing a TV ad product with media agencies</title><url>https://digiday.com/media/apple-is-quietly-pushing-a-tv-ad-product-with-media-agencies/</url></story><parent_chain><item><author>sircastor</author><text>I’ve wondered recently if we’re going to see in the next 10 or 20 years a split generation of people who are susceptible to ads. I heard anecdotally someone talking about his kids who weren’t exposed to ads much because they (as a family) buy the ad free experiences - when they did see an ad, it was extremely effective and they were explaining to their father how much they needed this thing.&lt;p&gt;Alternatively, are the poorer kids going to be the ones inoculated against advertising because they are exposed to it constantly?</text></item></parent_chain><comment><author>rglullis</author><text>Do you really think it works that way? People might develop banner blindness, but subconsciously they are being bombarded with messages anyway. They are being trained to consume, to associate the sites they like to visit with certain brands, pushed products by influencers...&lt;p&gt;If ads didn&amp;#x27;t work, companies wouldn&amp;#x27;t be paying billions of dollars per year. The only way to fight it is by being vigilant and block them at the source and become truly allergic to them.</text></comment>
<story><title>Apple is quietly pushing a TV ad product with media agencies</title><url>https://digiday.com/media/apple-is-quietly-pushing-a-tv-ad-product-with-media-agencies/</url></story><parent_chain><item><author>sircastor</author><text>I’ve wondered recently if we’re going to see in the next 10 or 20 years a split generation of people who are susceptible to ads. I heard anecdotally someone talking about his kids who weren’t exposed to ads much because they (as a family) buy the ad free experiences - when they did see an ad, it was extremely effective and they were explaining to their father how much they needed this thing.&lt;p&gt;Alternatively, are the poorer kids going to be the ones inoculated against advertising because they are exposed to it constantly?</text></item></parent_chain><comment><author>jerf</author><text>Anecdotally... since that&amp;#x27;s all we have right now anyhow... my kids grew up in a similar situation, where I paid money for things and refused to pay money for ad-laden content, and they&amp;#x27;re almost oblivious to the ads. So far the only ads that have resulted in me being asked for things are things we would have ended up with anyhow. E.g., they both played and enjoyed Mario vs. Rabbids on the Switch, and they ended up seeing an ad for it and were interested. But I already knew about it and it was going to end up purchased anyhow. (Though I&amp;#x27;ve told them I am likely to wait for it to go on sale.) I have not been bombarded with a laundry list of requests when they go to the grandparents (where they end up watching hours of TV, alas) or something.&lt;p&gt;(Note I set the bar at &amp;quot;I was asked for something.&amp;quot; I&amp;#x27;m not claiming they&amp;#x27;re 100% mathematically immune to ads, anymore than I or anyone else is. Just that it wasn&amp;#x27;t like a forest fire charging through rich ground for the first time.)</text></comment>