<story><title>Google May Have to Get Used to Third Place in the Cloud</title><url>https://www.bloomberg.com/news/articles/2018-11-13/google-may-have-to-get-used-to-third-place-in-the-cloud</url></story><parent_chain><item><author>lalos</author><text>Microsoft will reap the rewards of supporting XP and Office for decades, that wins enterprise trust &amp;amp; goodwill, and clients will expect that from Azure. On the other hand, every month we have a new product&amp;#x2F;service of Google being deprecated (officially or by raising prices). Even if it&amp;#x27;s technically better, the most sane business decision from enterprise would be to bet on Microsoft for support reasons. Microsoft talks the enterprise talk and walks the enterprise walk. Google probably has a fun and hackster image in the eyes of enterprise.</text></item></parent_chain><comment><author>VikingCoder</author><text>I can&amp;#x27;t even tell you how many connectivity and graphics technologies MS launched, I developed on, and then they abandoned.&lt;p&gt;I struggle to understand why people think MS deserves enterprise trust &amp;amp; goodwill.</text></comment>
<story><title>Google May Have to Get Used to Third Place in the Cloud</title><url>https://www.bloomberg.com/news/articles/2018-11-13/google-may-have-to-get-used-to-third-place-in-the-cloud</url></story><parent_chain><item><author>lalos</author><text>Microsoft will reap the rewards of supporting XP and Office for decades, that wins enterprise trust &amp;amp; goodwill, and clients will expect that from Azure. On the other hand, every month we have a new product&amp;#x2F;service of Google being deprecated (officially or by raising prices). Even if it&amp;#x27;s technically better, the most sane business decision from enterprise would be to bet on Microsoft for support reasons. Microsoft talks the enterprise talk and walks the enterprise walk. Google probably has a fun and hackster image in the eyes of enterprise.</text></item></parent_chain><comment><author>azurezyq</author><text>Product has their lifecycle. Nothing lives forever even for AWS&amp;#x2F;Azure.&lt;p&gt;In GCP, if a product is GA, deprecation got announced ahead of time and customers got notified and workarounds generally there.&lt;p&gt;Enterprise products and consumer products are very different and subject to different terms. Please do not consider them as the same thing. (I really think that Google should name Google Cloud something else under Alphabet.)</text></comment>