<story><title>Apple is building an ad empire as its iPhone privacy crackdown weakens rivals</title><url>https://www.axios.com/2022/08/21/apple-advertising-privacy-tracking-iphone</url></story><parent_chain><item><author>greenthrow</author><text>This article does not support its clickbait headline with much in the way of facts. &amp;quot;Analysts estimate&amp;quot; that Apple&amp;#x27;s ad revenue could drastically increase. Insiders talk of a reorganization. There might be ads included in more apps. The headline makes a major assertion the body does not support.</text></item></parent_chain><comment><author>kareemsabri</author><text>I found it useful conjecture. It presents evidence and states the conclusions it draws, with appropriate disclaimers. Based on the facts, the conclusions are not unreasonable.&lt;p&gt;- Apple has kneecapped ads from competitors, this is acknowledged fact&lt;p&gt;- Apple services revenue has grown significantly since, which includes ad revenue, this is acknowledge fact (to the SEC no less)&lt;p&gt;- Apple does not disclose ad revenue as proportion of services revenue, but it&amp;#x27;s reasonable to think it would grow as well&lt;p&gt;Digital marketers have personally told me app install ads and the like on Facebook are no longer effective, so we&amp;#x27;d expect those dollars to move to other areas.</text></comment>
<story><title>Apple is building an ad empire as its iPhone privacy crackdown weakens rivals</title><url>https://www.axios.com/2022/08/21/apple-advertising-privacy-tracking-iphone</url></story><parent_chain><item><author>greenthrow</author><text>This article does not support its clickbait headline with much in the way of facts. &amp;quot;Analysts estimate&amp;quot; that Apple&amp;#x27;s ad revenue could drastically increase. Insiders talk of a reorganization. There might be ads included in more apps. The headline makes a major assertion the body does not support.</text></item></parent_chain><comment><author>gammarator</author><text>Moreover, the chart of 2021 ad revenue shows Facebook at $114B, Apple at $4B. The article text says Facebook worries Apple’s changes could cost them $10B, less than 10% of their 2021 ad revenue and more than double Apple’s &lt;i&gt;total&lt;/i&gt;.&lt;p&gt;The narrative doesn’t match the numbers.</text></comment>