<story><title>How Wired Is Going to Handle Ad Blocking</title><url>http://www.wired.com/how-wired-is-going-to-handle-ad-blocking/</url></story><parent_chain><item><author>isomorphic</author><text>&amp;gt; So, in the coming weeks, we will restrict access to articles on WIRED.com if you are using an ad blocker.&lt;p&gt;Good luck with that, Wired.&lt;p&gt;The people-who-will-never-pay group will split into two:  People who never visit your site again, and people who up the ante in the ad-blocking escalation.&lt;p&gt;While you may think that you don&amp;#x27;t care about the people-who-will-never-pay group, the latter subgroup will release their improved ad-blocker, allowing the people-who-might-have-paid group to continue blocking ads.&lt;p&gt;I don&amp;#x27;t see this ending well for any party involved.</text></item></parent_chain><comment><author>elorant</author><text>$52 is way too much for a medium that occasionally publishes something good. OK, that’s just my opinion and it’s highly subjective. But I used to love Wired back in the days when Internet was booming. Nowadays they’re just too irrelevant. All that aside, I’d love a pay-per-article scheme. Give me a summary of the article and if I like it I can pay for it. Sounds much more reasonable than asking me to pay for everything.</text></comment>
<story><title>How Wired Is Going to Handle Ad Blocking</title><url>http://www.wired.com/how-wired-is-going-to-handle-ad-blocking/</url></story><parent_chain><item><author>isomorphic</author><text>&amp;gt; So, in the coming weeks, we will restrict access to articles on WIRED.com if you are using an ad blocker.&lt;p&gt;Good luck with that, Wired.&lt;p&gt;The people-who-will-never-pay group will split into two:  People who never visit your site again, and people who up the ante in the ad-blocking escalation.&lt;p&gt;While you may think that you don&amp;#x27;t care about the people-who-will-never-pay group, the latter subgroup will release their improved ad-blocker, allowing the people-who-might-have-paid group to continue blocking ads.&lt;p&gt;I don&amp;#x27;t see this ending well for any party involved.</text></item></parent_chain><comment><author>adt2bt</author><text>I think they&amp;#x27;re betting the group of people who pay them $52&amp;#x2F;year will more than make up for it, at least in the short term.</text></comment>