<story><title>Vision Pro: What we got wrong at Oculus that Apple got right</title><url>https://hugo.blog/2024/03/11/vision-pro/</url></story><parent_chain><item><author>lefstathiou</author><text>My two cents (as an owner of a Vision Pro): 1) This is a beta product and I wouldnt recommend it to anyone that is not a developer or in a position to create apps for it, 2) this is going to have as big of an impact on humanity as the computer or the internet did and every engineer or aspiring entrepreneur should pay it attention.&lt;p&gt;This device is magical. Yes it&amp;#x27;s too heavy, yes there are not enough apps, yes sharing it with other people is a hassle. Every one of those issues will be solved in the next 2 generations.&lt;p&gt;When the screen is 50% better and it weighs 50% less, 20% of knowledge workers will be tuned in daily. Technology isnt a zero sum game, but I genuinely believe the impact will be bigger than AI. AI changes the way you work, Apple Vision will change the way you live, which will change the things you consume, which will impact the work that needs to be done to serve you. Empires will rise and fall. Travel to beaches will go up, travel to tier 3 towns and cities with minor attractions could get obliterated. Most TVs will disappear. My grand children will be able to experience memories with me long after I&amp;#x27;m dead. After this, looking at my smartphone seems so analog. Anyway, I could go on for hours&lt;p&gt;Lastly, on the topic of pricing, there is a great book titled Positioning by Al Reiss that highlights the rational behind Apple&amp;#x27;s strategy on pricing. They are a second mover in this space, they needed to come out of the gate as the absolute gold standard of this technology and position it as the best money can buy. They delivered on both the tech and pricing. Long after the price comes down, they&amp;#x27;ll still own that position of being the best money can buy. When you own the position, it takes a lot to lose it. It will be almost impossible for Meta to take that from them now. Big mistake on Meta&amp;#x27;s part.</text></item></parent_chain><comment><author>archagon</author><text>Having tried the VP out for a week, I categorically disagree that VR is going to have remotely this level of impact on humanity. Having to wear something on your head to compute is fatiguing and isolating. You can’t bring your existing peripherals and audio equipment unless they’re proprietary and wireless. Passthrough video is nauseating and blurry even at the highest refresh rates. The paradigm is also intrinsically inaccessible to the blind and disabled.&lt;p&gt;The immersiveness for entertainment is neat, but this seems like a relatively minor use case in the grand scheme of things. And with gesture based controls, gaming is pretty much a non-starter.&lt;p&gt;Do you really envision a future of families hanging out together on the couch, each member with their own VR goggles…? Halfway through my return period, I realized that I much preferred reality.&lt;p&gt;FWIW, I love my Quest for the occasional gaming romp, but little else.</text></comment>
<story><title>Vision Pro: What we got wrong at Oculus that Apple got right</title><url>https://hugo.blog/2024/03/11/vision-pro/</url></story><parent_chain><item><author>lefstathiou</author><text>My two cents (as an owner of a Vision Pro): 1) This is a beta product and I wouldnt recommend it to anyone that is not a developer or in a position to create apps for it, 2) this is going to have as big of an impact on humanity as the computer or the internet did and every engineer or aspiring entrepreneur should pay it attention.&lt;p&gt;This device is magical. Yes it&amp;#x27;s too heavy, yes there are not enough apps, yes sharing it with other people is a hassle. Every one of those issues will be solved in the next 2 generations.&lt;p&gt;When the screen is 50% better and it weighs 50% less, 20% of knowledge workers will be tuned in daily. Technology isnt a zero sum game, but I genuinely believe the impact will be bigger than AI. AI changes the way you work, Apple Vision will change the way you live, which will change the things you consume, which will impact the work that needs to be done to serve you. Empires will rise and fall. Travel to beaches will go up, travel to tier 3 towns and cities with minor attractions could get obliterated. Most TVs will disappear. My grand children will be able to experience memories with me long after I&amp;#x27;m dead. After this, looking at my smartphone seems so analog. Anyway, I could go on for hours&lt;p&gt;Lastly, on the topic of pricing, there is a great book titled Positioning by Al Reiss that highlights the rational behind Apple&amp;#x27;s strategy on pricing. They are a second mover in this space, they needed to come out of the gate as the absolute gold standard of this technology and position it as the best money can buy. They delivered on both the tech and pricing. Long after the price comes down, they&amp;#x27;ll still own that position of being the best money can buy. When you own the position, it takes a lot to lose it. It will be almost impossible for Meta to take that from them now. Big mistake on Meta&amp;#x27;s part.</text></item></parent_chain><comment><author>saurik</author><text>Did you own prior VR headsets? If so, what is different about this one?&lt;p&gt;I also have been telling people that VR is magical and that while both  current hardware and the current software has issues it will get better and that this stuff is going to have a big impact on humanity... only, I&amp;#x27;ve been telling people this for just shy of a decade now ;P. I don&amp;#x27;t see the Apple Vision Pro as either the product that made any of this magical nor is it the product that made any of this viable... it is just yet another incrementally-improved product in a category that has been on the verge of getting it right for, well, forever.</text></comment>