<story><title>Epic Games releases &quot;Nineteen Eighty-Fortnite&quot; ad</title><url>https://www.youtube.com/watch?v=euiSHuaw6Q4</url></story><parent_chain><item><author>arduinomancer</author><text>The whole strategy here feels pretty unprecedented.&lt;p&gt;Usually these kind of lawsuits happen in the background but Epic seems to be going full force with making it a public campaign.&lt;p&gt;&amp;gt; Apple is blocking your ability to get the latest Fortnite updates! All players should have a choice in payment providers and save up to 20%. Apple wants to limit your payment choices! Join the fight against @AppStore on social with #FreeFortnite&lt;p&gt;Can&amp;#x27;t imagine being in the room of Apple&amp;#x27;s PR team reacting to this.</text></item></parent_chain><comment><author>CM30</author><text>For better or worse, many individuals and companies have realised that the court of public opinion can have as much (or even more) of an effect than the legal system can. Hence instead of settling issues in private, now a lot of organisations are trying to set off a negative PR storm aimed at their opponents that paints them as the victim&amp;#x2F;underdog.&lt;p&gt;So that&amp;#x27;s the real goal here. To cause enough of a social media controversy&amp;#x2F;enough drama over this that Apple is pressured to back down&amp;#x2F;reverse their decision without a court case, while the court case itself is a backup in case that doesn&amp;#x27;t work.&lt;p&gt;I think we&amp;#x27;re going to see a lot more of this going forward, especially when it comes to individuals and companies going against opponents with significantly more resources than them. They may not fear your legal team&amp;#x2F;resources, but they might well fear their reputation being torn to shreds.</text></comment>
<story><title>Epic Games releases &quot;Nineteen Eighty-Fortnite&quot; ad</title><url>https://www.youtube.com/watch?v=euiSHuaw6Q4</url></story><parent_chain><item><author>arduinomancer</author><text>The whole strategy here feels pretty unprecedented.&lt;p&gt;Usually these kind of lawsuits happen in the background but Epic seems to be going full force with making it a public campaign.&lt;p&gt;&amp;gt; Apple is blocking your ability to get the latest Fortnite updates! All players should have a choice in payment providers and save up to 20%. Apple wants to limit your payment choices! Join the fight against @AppStore on social with #FreeFortnite&lt;p&gt;Can&amp;#x27;t imagine being in the room of Apple&amp;#x27;s PR team reacting to this.</text></item></parent_chain><comment><author>ziddoap</author><text>I&amp;#x27;m not a fan of what Apple is doing, and am happy to see it be tested in court.&lt;p&gt;But, I&amp;#x27;m not a fan of another multi-million dollar company making such a blatant appeal to emotion, as if Fortnite needs to be &amp;quot;freed&amp;quot;, to the common person who has no concept of how nuanced the legalities of this entire thing are.&lt;p&gt;I&amp;#x27;ll be happy when the theatrics are over with, and we can simply view the outcome of the legal precedent that is about to be set. This is a battle for the courts, not Twitter.</text></comment>