<story><title>How Crisco Made Americans Believers in Industrial Food</title><url>https://www.smithsonianmag.com/innovation/how-crisco-made-americans-believers-industrial-food-180973845/</url></story><parent_chain></parent_chain><comment><author>ZainRiz</author><text>Lesson for startup&amp;#x27;s to take away from this:  
When advertising, focus on the value you&amp;#x27;re giving customers, not on the individual features.&lt;p&gt;For example, say &amp;quot;We&amp;#x27;ll save you tens of man-hours a week&amp;quot; vs &amp;quot;we run on docker containers [etc]&amp;quot;</text></comment>
<story><title>How Crisco Made Americans Believers in Industrial Food</title><url>https://www.smithsonianmag.com/innovation/how-crisco-made-americans-believers-industrial-food-180973845/</url></story><parent_chain></parent_chain><comment><author>sdiq</author><text>Not being American and unfamiliar with both Crisco (1) and Ram Dass (2), I thought two unrelated but top stories on HN were connected. I somehow thought Chrisco Church (3) that was founded in Kenya by a certain Harry Das was international and what the unconnected stories were about. Poor me.&lt;p&gt;(1) this thread
(2) &lt;a href=&quot;https:&amp;#x2F;&amp;#x2F;news.ycombinator.com&amp;#x2F;item?id=21861986&quot; rel=&quot;nofollow&quot;&gt;https:&amp;#x2F;&amp;#x2F;news.ycombinator.com&amp;#x2F;item?id=21861986&lt;/a&gt;
(3) &lt;a href=&quot;https:&amp;#x2F;&amp;#x2F;www.nation.co.ke&amp;#x2F;counties&amp;#x2F;nairobi&amp;#x2F;Apostle-Harry-Das-dead&amp;#x2F;1954174-2430962-view-asAMP-2xavaq&amp;#x2F;index.html&quot; rel=&quot;nofollow&quot;&gt;https:&amp;#x2F;&amp;#x2F;www.nation.co.ke&amp;#x2F;counties&amp;#x2F;nairobi&amp;#x2F;Apostle-Harry-Das-...&lt;/a&gt;</text></comment>