<story><title>Logo design trends of 2018</title><url>https://www.logolounge.com/articles/2018-logo-trends</url></story><parent_chain></parent_chain><comment><author>dang</author><text>We changed the URL from &lt;a href=&quot;https:&amp;#x2F;&amp;#x2F;qz.com&amp;#x2F;1292403&amp;#x2F;the-dark-age-of-soulless-sans-serif-logos-is-coming-to-an-end&amp;#x2F;&quot; rel=&quot;nofollow&quot;&gt;https:&amp;#x2F;&amp;#x2F;qz.com&amp;#x2F;1292403&amp;#x2F;the-dark-age-of-soulless-sans-serif-l...&lt;/a&gt;, which points to this.&lt;p&gt;Some comments below might make less sense outside the context of the qz.com article&amp;#x27;s polemic. But it&amp;#x27;s more substantive (not to mention fairer) to link to the original source.&lt;p&gt;&lt;a href=&quot;https:&amp;#x2F;&amp;#x2F;news.ycombinator.com&amp;#x2F;newsguidelines.html&quot; rel=&quot;nofollow&quot;&gt;https:&amp;#x2F;&amp;#x2F;news.ycombinator.com&amp;#x2F;newsguidelines.html&lt;/a&gt;</text></comment>
<story><title>Logo design trends of 2018</title><url>https://www.logolounge.com/articles/2018-logo-trends</url></story><parent_chain></parent_chain><comment><author>pdkl95</author><text>&amp;gt; The traditional excuse for stripping away ornament has been about improving legibility, especially for small screens. This is a fallacy&lt;p&gt;No, serifs really do have legibility issues, but not for small &lt;i&gt;screens&lt;/i&gt;; they cause problems at (very) small font sizes where glyphs are only a handful of pixels tall.&lt;p&gt;&amp;gt; You can render a serif letter in seven pixels&lt;p&gt;Yes, but that&amp;#x27;s pushing it and the legibility will depend on the quality of the font hinting, how the font rasterizer antialiases, and the way subpixels are utilized[1]. Legibility will even depend on the display technology: low resolution fonts on a CRT can be a lot harder to read compared to an LCD. (a shadow mask means phosphors do &lt;i&gt;not&lt;/i&gt; align 1-to-1 with pixels[2])&lt;p&gt;Of course, legibility is in the eye of the beholder, and many people find serifed fonts to be easier to read, while others prefer sans-serif, and some people just don&amp;#x27;t care. For some people, anything smaller or more complicated than high-contrast 96pt simple sans-serif is unreadable.&lt;p&gt;&amp;gt; drops the serifs from its logo&lt;p&gt;A logo, however, is probably (much?) larger than the small font sizes where serifs often have legibility issues.&lt;p&gt;[1] &lt;a href=&quot;http:&amp;#x2F;&amp;#x2F;www.antigrain.com&amp;#x2F;research&amp;#x2F;font_rasterization&amp;#x2F;index.html&quot; rel=&quot;nofollow&quot;&gt;http:&amp;#x2F;&amp;#x2F;www.antigrain.com&amp;#x2F;research&amp;#x2F;font_rasterization&amp;#x2F;index.h...&lt;/a&gt;&lt;p&gt;[2] &lt;a href=&quot;https:&amp;#x2F;&amp;#x2F;www.youtube.com&amp;#x2F;watch?v=Ea6tw-gulnQ&quot; rel=&quot;nofollow&quot;&gt;https:&amp;#x2F;&amp;#x2F;www.youtube.com&amp;#x2F;watch?v=Ea6tw-gulnQ&lt;/a&gt;</text></comment>