<story><title>Ask HN: Why does Pinterest dominate Google text search results?</title><text>More and more often when I search (using text queries, not image search, which I know has been polluted by Pinterest for years), I get pages upon pages of Pinterest results, sometimes the same Pinterest page but from the different pinterest country domains like pinterest.fi for Finland and pinterest.se for Sweden. Does anyone know if Google gives Pinterest preferential treatement in SEO rankings?&lt;p&gt;Edit: A few comments were asking what my queries were to generate search results where Pinterest dominates, so clarifying that a bit. I run a site that has a colour search engine for lipsticks and since Google is one of the dominant ways in which people land on my site (searching for things like &amp;quot;nyx budapest lipstick dupes&amp;quot;), I was studying various makeup related queries to see which sites ranked highest .&lt;p&gt;Edit2: Edited the title for clarity - I mean text search, not image search</text></story><parent_chain><item><author>knuckleheads</author><text>One big reason why Pinterest ranks so highly, and why you are seeing different tld&amp;#x27;s in the results, is because they have a variety of tld&amp;#x27;s that they use and those tld&amp;#x27;s all have separate crawl budgets from each other. So Google crawls Pinterest about an order of magnitude more than most other sites. You can read more about this here: &lt;a href=&quot;https:&amp;#x2F;&amp;#x2F;medium.com&amp;#x2F;pinterest-engineering&amp;#x2F;how-switching-our-domain-structure-unlocked-international-growth-e00c8184d5dd&quot; rel=&quot;nofollow&quot;&gt;https:&amp;#x2F;&amp;#x2F;medium.com&amp;#x2F;pinterest-engineering&amp;#x2F;how-switching-our-d...&lt;/a&gt;&lt;p&gt;Source: I run a think tank focused on Google’s web crawling advantage and have been studying stuff like this for a couple years now.</text></item></parent_chain><comment><author>marmaduke</author><text>Does your think tank come up with any ideas on how to keep companies like Pinterest from peeing in the pool so to speak?  They made it impossible to find DIY craft stuff that I used to search for, and I can’t imagine it’s the only site doing it.</text></comment>
<story><title>Ask HN: Why does Pinterest dominate Google text search results?</title><text>More and more often when I search (using text queries, not image search, which I know has been polluted by Pinterest for years), I get pages upon pages of Pinterest results, sometimes the same Pinterest page but from the different pinterest country domains like pinterest.fi for Finland and pinterest.se for Sweden. Does anyone know if Google gives Pinterest preferential treatement in SEO rankings?&lt;p&gt;Edit: A few comments were asking what my queries were to generate search results where Pinterest dominates, so clarifying that a bit. I run a site that has a colour search engine for lipsticks and since Google is one of the dominant ways in which people land on my site (searching for things like &amp;quot;nyx budapest lipstick dupes&amp;quot;), I was studying various makeup related queries to see which sites ranked highest .&lt;p&gt;Edit2: Edited the title for clarity - I mean text search, not image search</text></story><parent_chain><item><author>knuckleheads</author><text>One big reason why Pinterest ranks so highly, and why you are seeing different tld&amp;#x27;s in the results, is because they have a variety of tld&amp;#x27;s that they use and those tld&amp;#x27;s all have separate crawl budgets from each other. So Google crawls Pinterest about an order of magnitude more than most other sites. You can read more about this here: &lt;a href=&quot;https:&amp;#x2F;&amp;#x2F;medium.com&amp;#x2F;pinterest-engineering&amp;#x2F;how-switching-our-domain-structure-unlocked-international-growth-e00c8184d5dd&quot; rel=&quot;nofollow&quot;&gt;https:&amp;#x2F;&amp;#x2F;medium.com&amp;#x2F;pinterest-engineering&amp;#x2F;how-switching-our-d...&lt;/a&gt;&lt;p&gt;Source: I run a think tank focused on Google’s web crawling advantage and have been studying stuff like this for a couple years now.</text></item></parent_chain><comment><author>Winterflow3r</author><text>This I did not know about and I&amp;#x27;m surprised they don&amp;#x27;t get penalised by Google in some way at the display of search results stage. I mean sure, I suppose one can do the -pinterest trick, but it&amp;#x27;s still a bit weird that Google thinks search results that are pretty much the same site but from different tlds are not spammy. Do you think they will change this to prevent Pinterest from essentially spamming some search queries by using the tld hack?</text></comment>