<story><title>Apple selling a $79 MacBook Pro power adapter without a USB-C cable goes too far</title><url>https://9to5mac.com/2016/11/10/opinion-macbook-pro-power-adapter/</url></story><parent_chain><item><author>micaksica</author><text>Too far? Apple is a luxury good. You are buying the Prada, the Audi&amp;#x2F;BMW&amp;#x2F;Benz&amp;#x2F;etc of laptops - they position themselves at the high end market and will extract as much margin as they can from that market. These price increases follow suit with their aspirational positioning. There is no &amp;quot;too far&amp;quot;, just what their target market with a lot of discretionary income will still purchase.</text></item></parent_chain><comment><author>flashman</author><text>Apple is a &lt;i&gt;premium&lt;/i&gt; brand, not a luxury one. Premium products are mass marketed and justify their price premium with higher quality and useful extra features. Luxury products are niche targeted and justify their price premium with exclusivity and unnecessary extra features.&lt;p&gt;Put it this way: an iPhone is premium, manufactured in the millions. A &lt;i&gt;gold&lt;/i&gt; iPhone is luxury, manufactured in the thousands.</text></comment>
<story><title>Apple selling a $79 MacBook Pro power adapter without a USB-C cable goes too far</title><url>https://9to5mac.com/2016/11/10/opinion-macbook-pro-power-adapter/</url></story><parent_chain><item><author>micaksica</author><text>Too far? Apple is a luxury good. You are buying the Prada, the Audi&amp;#x2F;BMW&amp;#x2F;Benz&amp;#x2F;etc of laptops - they position themselves at the high end market and will extract as much margin as they can from that market. These price increases follow suit with their aspirational positioning. There is no &amp;quot;too far&amp;quot;, just what their target market with a lot of discretionary income will still purchase.</text></item></parent_chain><comment><author>mattdennewitz</author><text>a prada bag comes with its straps, gratis. an audi&amp;#x27;s battery is connected to the engine for no extra charge.</text></comment>