<story><title>Why does every advert look the same? Corporate Memphis</title><url>https://www.wired.co.uk/article/corporate-memphis-design-tech</url></story><parent_chain><item><author>Tsiklon</author><text>This document is insane. It feels like everyone involved in the production of it is so utterly disconnected from reality.&lt;p&gt;That first page “Trajectory of innovation” with the pseudograph is an utterly hilarious distillation of the madness yet to come. The deeper I read into the document the worse it got.&lt;p&gt;Golden ratio, Patterns being found where there were none to begin with (“perimeter oscillations”), Pepsi Energy fields, Pepsi Universe.&lt;p&gt;This reads like a pamphlet buckling under the excited and emphatic pointing of a disheveled man with a tinfoil hat on saying “SEE, SEE THE TRUTH IS ALL IN HERE!”&lt;p&gt;What learning can be taken from this? Is it a case of the train of thought being very poorly explained? Or is it a case of self absorbed people surrounded by “yes-men” basking in the glory of their own brilliance?</text></item><item><author>jihadjihad</author><text>reminds me of the now-infamous Pepsi &amp;quot;Breathtaking&amp;quot; design document &lt;a href=&quot;https:&amp;#x2F;&amp;#x2F;www.goldennumber.net&amp;#x2F;wp-content&amp;#x2F;uploads&amp;#x2F;pepsi-arnell-021109.pdf&quot; rel=&quot;nofollow&quot;&gt;https:&amp;#x2F;&amp;#x2F;www.goldennumber.net&amp;#x2F;wp-content&amp;#x2F;uploads&amp;#x2F;pepsi-arnell...&lt;/a&gt;</text></item><item><author>saagarjha</author><text>I hate Corporate Memphis as much as the next person but&lt;p&gt;&amp;gt; “Isometric perspective is interesting, because nothing recedes to a vanishing point,” Rudnick says, “and therefore it also eliminates the variable of time.” He points out that this type of design is particularly popular with fintech and mortgage companies – playing down the passage of time is particularly advantageous to firms selling financial products that you may end up paying off for years.&lt;p&gt;seems like it’s reading a bit too much.</text></item></parent_chain><comment><author>munificent</author><text>&lt;i&gt;&amp;gt; What learning can be taken from this?&lt;/i&gt;&lt;p&gt;If a giant corporation offers up millions of dollars to have a design agency blow smoke up their ass, they will find an agency willing to generate as much smoke as needed to separate them from their cash.</text></comment>
<story><title>Why does every advert look the same? Corporate Memphis</title><url>https://www.wired.co.uk/article/corporate-memphis-design-tech</url></story><parent_chain><item><author>Tsiklon</author><text>This document is insane. It feels like everyone involved in the production of it is so utterly disconnected from reality.&lt;p&gt;That first page “Trajectory of innovation” with the pseudograph is an utterly hilarious distillation of the madness yet to come. The deeper I read into the document the worse it got.&lt;p&gt;Golden ratio, Patterns being found where there were none to begin with (“perimeter oscillations”), Pepsi Energy fields, Pepsi Universe.&lt;p&gt;This reads like a pamphlet buckling under the excited and emphatic pointing of a disheveled man with a tinfoil hat on saying “SEE, SEE THE TRUTH IS ALL IN HERE!”&lt;p&gt;What learning can be taken from this? Is it a case of the train of thought being very poorly explained? Or is it a case of self absorbed people surrounded by “yes-men” basking in the glory of their own brilliance?</text></item><item><author>jihadjihad</author><text>reminds me of the now-infamous Pepsi &amp;quot;Breathtaking&amp;quot; design document &lt;a href=&quot;https:&amp;#x2F;&amp;#x2F;www.goldennumber.net&amp;#x2F;wp-content&amp;#x2F;uploads&amp;#x2F;pepsi-arnell-021109.pdf&quot; rel=&quot;nofollow&quot;&gt;https:&amp;#x2F;&amp;#x2F;www.goldennumber.net&amp;#x2F;wp-content&amp;#x2F;uploads&amp;#x2F;pepsi-arnell...&lt;/a&gt;</text></item><item><author>saagarjha</author><text>I hate Corporate Memphis as much as the next person but&lt;p&gt;&amp;gt; “Isometric perspective is interesting, because nothing recedes to a vanishing point,” Rudnick says, “and therefore it also eliminates the variable of time.” He points out that this type of design is particularly popular with fintech and mortgage companies – playing down the passage of time is particularly advantageous to firms selling financial products that you may end up paying off for years.&lt;p&gt;seems like it’s reading a bit too much.</text></item></parent_chain><comment><author>Lammy</author><text>&amp;gt; What learning can be taken from this?&lt;p&gt;That being stupidly outrageous is a great marketing strategy considering we&amp;#x27;re still all discussing a branding document from 2009. The gravitational pull of Pepsi is real! :)</text></comment>