<story><title>Google Adsense is transitioning to per-impression payments for publishers</title><url>https://blog.google/products/adsense/evolving-how-publishers-monetize-with-adsense/</url></story><parent_chain></parent_chain><comment><author>GoRudy</author><text>Google&amp;#x27;s premium ad network for professional publishers is AdX which is run via the google ad manager product and has been on a CPM basis for over a decade. Only small sites are on adsense which pays CPC.&lt;p&gt;The net change here is probably almost nothing, just the smaller sites that never use google ad manager will see the change but any publisher of note will have been operating with this for as long as they can remember.&lt;p&gt;With click through rates continuing to decrease it&amp;#x27;s likely they needed to make this change to keep the long tail sites happy and generating some revenue, they would back out the CPC to an effective CPM anyway.&lt;p&gt;Me:13+ years in digital publishing and advertising.</text></comment>
<story><title>Google Adsense is transitioning to per-impression payments for publishers</title><url>https://blog.google/products/adsense/evolving-how-publishers-monetize-with-adsense/</url></story><parent_chain></parent_chain><comment><author>JohnMakin</author><text>&amp;gt; For years, AdSense has been transparent about the fee we charge for our service, which is consistent with industry rates. When publishers have chosen to use AdSense to monetize their content, they have kept 68% of the revenue.&lt;p&gt;Unless, of course, when you go to cash out you run into their absurd KYC that will arbitrarily get rejected (you only get 1 chance), or they cancel your account for &lt;i&gt;reasons,&lt;/i&gt; and there is absolutely no recourse.&lt;p&gt;They are happy taking your business before that though, of course.</text></comment>