<story><title>Losing 80% of mobile users is normal</title><url>http://andrewchen.co/new-data-shows-why-losing-80-of-your-mobile-users-is-normal-and-that-the-best-apps-do-much-better/?utm_source=andrewchen&amp;utm_campaign=3ae54ccc4f-RSS_EMAIL_CAMPAIGN&amp;utm_medium=email&amp;utm_term=0_c1fae7e415-3ae54ccc4f-85701681</url></story><parent_chain></parent_chain><comment><author>bjoernbu</author><text>As a user that probably contributes a lot to the trends observed in the article, I think I can explain my user-behavior pretty well.&lt;p&gt;I really need about ~5 apps on my phone (browser, mail, alarm, somehow whatsapp managed to become one of those, and maybe few others I don&amp;#x27;t recall now).&lt;p&gt;All other apps I download for a very specific use case:&lt;p&gt;- Rent a bike a foreign city that I&amp;#x27;ll leave again pretty soon&lt;p&gt;- Navigate during that one trip where I don&amp;#x27;t expect to be connected to the internet&lt;p&gt;- Play a game during the single train ride where my Kindle has no more battery&lt;p&gt;- Check scores during that one playday of soccer where I have no access to my usual channels (TV, Friends, Browser)&lt;p&gt;- etc&lt;p&gt;At the moment of downloading I often know for how long I will be using that app. Most of the time it is only on that single day, otherwise for the duration of a trip.
I&amp;#x27;m not sure there&amp;#x27;s too much  App makers could do to keep me as a user (aside from sending me a brand-new phone). I don&amp;#x27;t really like my phone and I really prefer using my laptop or even desktop, whenever possible.</text></comment>
<story><title>Losing 80% of mobile users is normal</title><url>http://andrewchen.co/new-data-shows-why-losing-80-of-your-mobile-users-is-normal-and-that-the-best-apps-do-much-better/?utm_source=andrewchen&amp;utm_campaign=3ae54ccc4f-RSS_EMAIL_CAMPAIGN&amp;utm_medium=email&amp;utm_term=0_c1fae7e415-3ae54ccc4f-85701681</url></story><parent_chain></parent_chain><comment><author>tragic</author><text>&amp;gt; Each of the scenarios above can have both a qualitative activation goal, as well as quantitive results to make sure it’s really happening. Whatever you do, sending a shitload of spammy email notifications with the subject line “We Miss You” is unlikely to bend the curve significantly.&lt;p&gt;&amp;gt; I hate those, and you should too.&lt;p&gt;For this reason, I hope he&amp;#x27;s right and Android developers pay attention. Sometimes one upvote is not enough.&lt;p&gt;Alas, I expect that by the time you&amp;#x27;re in the long-tail of that curve, you have simply nothing to lose by going the vexatious notification route.</text></comment>