<story><title>Motion Design Is the Future of UI</title><url>https://blog.prototypr.io/motion-design-is-the-future-of-ui-fc83ce55c02f</url></story><parent_chain><item><author>pavlov</author><text>There is a terrible trend among designers to start doing motion design for mobile apps way too early.&lt;p&gt;Before even the app&amp;#x27;s purpose is properly conceptualized, someone digs up one of those great new animation-oriented prototyping tools and starts making flipping buttons and sliding blocks like the ones shown in the original post. &amp;quot;This is going to be our app&amp;#x27;s unique personality!&amp;quot;&lt;p&gt;That effort can end up being misspent and misleading if it&amp;#x27;s done before proper prototyping. Having ultra-polished animations in mockups will guide development towards implementing those rather than asking questions about what users might want to do.&lt;p&gt;The article refers to Facebook&amp;#x27;s Paper app:
&lt;i&gt;&amp;quot;Can you imagine Facebook designers presenting their iOS Paper app as a static layout? It would look pretty lame.&amp;quot;&lt;/i&gt;&lt;p&gt;Ironically, Paper has been discontinued and the Facebook Creative Labs group that created it has been disbanded. Turns out that awesome animations didn&amp;#x27;t give the app a purpose of its own.</text></item></parent_chain><comment><author>erikpukinskis</author><text>That&amp;#x27;s just how the design industry is. You could say the same thing for almost all forms of design:&lt;p&gt;There is a terrible trend among designers to start doing &lt;i&gt;visual design&lt;/i&gt; too early.&lt;p&gt;There is a terrible trend among designers to start doing &lt;i&gt;typography&lt;/i&gt; too early.&lt;p&gt;There is a terrible trend among designers to start doing &lt;i&gt;UI design&lt;/i&gt; too early.&lt;p&gt;The cold truth that designers don&amp;#x27;t want to admit is that most companies never even reach the stage where graphic design matters. It is almost entirely done to appease the fetishes of early adopters. Look at Craigslist. Look at Amazon. Look at Flappy Bird.&lt;p&gt;The thing is, the kind of design companies actually need: which is Capital D, integrated, cross-disclipline Design, most professional designers don&amp;#x27;t actually know how to do. They know how to push words and pictures around around in an image file. They know how to conduct a brainstorming session. If you&amp;#x27;re lucky they know how to do usability testing. And if you&amp;#x27;re really lucky they know how to think like a user. But they don&amp;#x27;t know how to move in a principled way through all of the domains of production at their company and articulate a vision for how design practices can be dispatched to advance their goals.&lt;p&gt;And the subset of designers who do know how to do that, are generally so disenfranchised within their organization that they are fought every step of the way until they give in and just make pretty mockups because that&amp;#x27;s what their coworkers want.</text></comment>
<story><title>Motion Design Is the Future of UI</title><url>https://blog.prototypr.io/motion-design-is-the-future-of-ui-fc83ce55c02f</url></story><parent_chain><item><author>pavlov</author><text>There is a terrible trend among designers to start doing motion design for mobile apps way too early.&lt;p&gt;Before even the app&amp;#x27;s purpose is properly conceptualized, someone digs up one of those great new animation-oriented prototyping tools and starts making flipping buttons and sliding blocks like the ones shown in the original post. &amp;quot;This is going to be our app&amp;#x27;s unique personality!&amp;quot;&lt;p&gt;That effort can end up being misspent and misleading if it&amp;#x27;s done before proper prototyping. Having ultra-polished animations in mockups will guide development towards implementing those rather than asking questions about what users might want to do.&lt;p&gt;The article refers to Facebook&amp;#x27;s Paper app:
&lt;i&gt;&amp;quot;Can you imagine Facebook designers presenting their iOS Paper app as a static layout? It would look pretty lame.&amp;quot;&lt;/i&gt;&lt;p&gt;Ironically, Paper has been discontinued and the Facebook Creative Labs group that created it has been disbanded. Turns out that awesome animations didn&amp;#x27;t give the app a purpose of its own.</text></item></parent_chain><comment><author>vvanders</author><text>Motion is the the bass player in the band. You shouldn&amp;#x27;t notice them but when they&amp;#x27;re gone something definitely doesn&amp;#x27;t feel right.</text></comment>