<story><title>Oatly: The New Coke?</title><url>https://divinations.substack.com/p/oatly-the-new-coke#</url></story><parent_chain><item><author>317070</author><text>As a non-coffee drinker, I drink my oatly pure, in the same way as I drank my milk growing up. So yeah, 340 ml is apt when I use my big mug.&lt;p&gt;You make it sound as if no-one drinks pure milk in your environment? I find THAT weird.</text></item><item><author>ejolto</author><text>&amp;gt; The author engages in a little deceptive rhetoric himself by setting a 12oz serving as the baseline.&lt;p&gt;Yeah what is up with that? 12 oz is over 340 ml, who puts that much milk in their coffee? I had to measure the volume of my coffee cup, it&amp;#x27;s 250 ml or 8.8 oz.&lt;p&gt;I usually drink my coffee black, but if I do have milk in it it is usually a tenth of what the author uses. Unless the author is drinking a quarter gallon of coffee at a time he&amp;#x27;s not drinking coffee, but really drinking milk with a splash of coffee.</text></item><item><author>cribbles</author><text>I&amp;#x27;m sympathetic to marketing counterfactuals, so I wanted to like this article, but its claims did not sway me.&lt;p&gt;- The appalling environmental footprint of the dairy industry was never addressed.&lt;p&gt;- The canola oil claims cited were nowhere near conclusive (see twanvl and NotOscarWilde&amp;#x27;s comments below).&lt;p&gt;- The nutritional comparison seemed to me to be more or less trivial.&lt;p&gt;Okay, it&amp;#x27;s got a higher glycemic index and similar sugar content compared to cow milk. If you share the author&amp;#x27;s concern about tacitly &amp;quot;health-adjacent&amp;quot; marketing, this is problematic, but not an outright lie. At worst the product has a pretty comparable nutritional portfolio to cow milk. Seems appropriate for a &amp;quot;milk substitute,&amp;quot; no?&lt;p&gt;The author engages in a little deceptive rhetoric himself by setting a 12oz serving as the baseline. It&amp;#x27;s true that a portion that size is bad for you. Lattes are bad for you. Like many people, though, I only rarely use milk substitutes to add a dash of not-coffee to coffee that would otherwise be too hot or too burnt. Guess I shouldn&amp;#x27;t be concerned?&lt;p&gt;- Most glaringly, the moral dimension of dairy consumption is never addressed. I won&amp;#x27;t harp on about this too much as many other commenters have already, but this seemed like a glaring omission: who cares about sugar content if the alternative is needless suffering? I guess you could have the best of both worlds by not drinking a milk substitute in the first place, but that&amp;#x27;s not Oatly&amp;#x27;s market segment, so...&lt;p&gt;Overall, this article came away as basically validating Oatly&amp;#x27;s marketing claims to me. Which is frustrating, since as I stated above, I&amp;#x27;m biased toward marketing scrutiny!</text></item></parent_chain><comment><author>sillysaurusx</author><text>It&amp;#x27;s absolutely fascinating to read these replies! We have a very diverse set of people here.&lt;p&gt;I had no idea that people &lt;i&gt;didn&amp;#x27;t&lt;/i&gt; drink milk on its own. Apparently some Europeans don&amp;#x27;t. I eat cereal mostly to drink milk. If Oatly was a good substitute, I&amp;#x27;d probably have started using it. (I haven&amp;#x27;t tried it yet.)&lt;p&gt;340ml is 0.08 gallons. That&amp;#x27;s consistent with &amp;quot;about a bowl of cereal.&amp;quot;</text></comment>
<story><title>Oatly: The New Coke?</title><url>https://divinations.substack.com/p/oatly-the-new-coke#</url></story><parent_chain><item><author>317070</author><text>As a non-coffee drinker, I drink my oatly pure, in the same way as I drank my milk growing up. So yeah, 340 ml is apt when I use my big mug.&lt;p&gt;You make it sound as if no-one drinks pure milk in your environment? I find THAT weird.</text></item><item><author>ejolto</author><text>&amp;gt; The author engages in a little deceptive rhetoric himself by setting a 12oz serving as the baseline.&lt;p&gt;Yeah what is up with that? 12 oz is over 340 ml, who puts that much milk in their coffee? I had to measure the volume of my coffee cup, it&amp;#x27;s 250 ml or 8.8 oz.&lt;p&gt;I usually drink my coffee black, but if I do have milk in it it is usually a tenth of what the author uses. Unless the author is drinking a quarter gallon of coffee at a time he&amp;#x27;s not drinking coffee, but really drinking milk with a splash of coffee.</text></item><item><author>cribbles</author><text>I&amp;#x27;m sympathetic to marketing counterfactuals, so I wanted to like this article, but its claims did not sway me.&lt;p&gt;- The appalling environmental footprint of the dairy industry was never addressed.&lt;p&gt;- The canola oil claims cited were nowhere near conclusive (see twanvl and NotOscarWilde&amp;#x27;s comments below).&lt;p&gt;- The nutritional comparison seemed to me to be more or less trivial.&lt;p&gt;Okay, it&amp;#x27;s got a higher glycemic index and similar sugar content compared to cow milk. If you share the author&amp;#x27;s concern about tacitly &amp;quot;health-adjacent&amp;quot; marketing, this is problematic, but not an outright lie. At worst the product has a pretty comparable nutritional portfolio to cow milk. Seems appropriate for a &amp;quot;milk substitute,&amp;quot; no?&lt;p&gt;The author engages in a little deceptive rhetoric himself by setting a 12oz serving as the baseline. It&amp;#x27;s true that a portion that size is bad for you. Lattes are bad for you. Like many people, though, I only rarely use milk substitutes to add a dash of not-coffee to coffee that would otherwise be too hot or too burnt. Guess I shouldn&amp;#x27;t be concerned?&lt;p&gt;- Most glaringly, the moral dimension of dairy consumption is never addressed. I won&amp;#x27;t harp on about this too much as many other commenters have already, but this seemed like a glaring omission: who cares about sugar content if the alternative is needless suffering? I guess you could have the best of both worlds by not drinking a milk substitute in the first place, but that&amp;#x27;s not Oatly&amp;#x27;s market segment, so...&lt;p&gt;Overall, this article came away as basically validating Oatly&amp;#x27;s marketing claims to me. Which is frustrating, since as I stated above, I&amp;#x27;m biased toward marketing scrutiny!</text></item></parent_chain><comment><author>mgbmtl</author><text>Not judging, but around me, it&amp;#x27;s usually rare to drink milk after the age of 8 (my kid stopped liking milk around that time, and most of their friends too).&lt;p&gt;We do eat a lot of yogourt and cheese. The province use to over-produce milk and there was so much advertising to consume it. Everyone kind of got fed up I guess.</text></comment>