<story><title>Google loses challenge against EU antitrust decision, wins 5% fine cut</title><url>https://www.reuters.com/technology/eu-courts-wed-ruling-record-44-bln-google-fine-may-set-precedent-2022-09-14/</url></story><parent_chain><item><author>AlexanderTheGr8</author><text>This seems to be a very big fine ($4.12B), much bigger than any &amp;quot;cost of business&amp;quot; I can think of. What are the chances that google will actually have to pay it?&lt;p&gt;They could re-appeal [0] or play some other judicial trick. Or maybe they say &amp;quot;enough is enough&amp;quot; and don&amp;#x27;t pay it.&lt;p&gt;They have been appealing the €2.42 billion fine from July 2017 even now[1]. So I don&amp;#x27;t think that they have any intention to pay this much larger fine any time soon.&lt;p&gt;Google&amp;#x27;s stock is already doing bad this year and this will likely make it worse (although the early trading today hasn&amp;#x27;t shown any indication of a change.)&lt;p&gt;[0] &amp;quot;The company can still appeal the ruling in the EU’s highest court.&amp;quot; - &lt;a href=&quot;https:&amp;#x2F;&amp;#x2F;www.cnbc.com&amp;#x2F;2022&amp;#x2F;09&amp;#x2F;14&amp;#x2F;eu-court-backs-antitrust-ruling-against-google-but-reduces-fine.html&quot; rel=&quot;nofollow&quot;&gt;https:&amp;#x2F;&amp;#x2F;www.cnbc.com&amp;#x2F;2022&amp;#x2F;09&amp;#x2F;14&amp;#x2F;eu-court-backs-antitrust-rul...&lt;/a&gt;&lt;p&gt;[1] &lt;a href=&quot;https:&amp;#x2F;&amp;#x2F;curia.europa.eu&amp;#x2F;jcms&amp;#x2F;upload&amp;#x2F;docs&amp;#x2F;application&amp;#x2F;pdf&amp;#x2F;2022-09&amp;#x2F;cp220147en.pdf&quot; rel=&quot;nofollow&quot;&gt;https:&amp;#x2F;&amp;#x2F;curia.europa.eu&amp;#x2F;jcms&amp;#x2F;upload&amp;#x2F;docs&amp;#x2F;application&amp;#x2F;pdf&amp;#x2F;202...&lt;/a&gt;</text></item></parent_chain><comment><author>crooked-v</author><text>&amp;gt; Or maybe they say &amp;quot;enough is enough&amp;quot; and don&amp;#x27;t pay it.&lt;p&gt;That just leads to the appropriate government(s) seizing assets until the fines are covered. Even the biggest bigcorps aren&amp;#x27;t actually sovereign.</text></comment>
<story><title>Google loses challenge against EU antitrust decision, wins 5% fine cut</title><url>https://www.reuters.com/technology/eu-courts-wed-ruling-record-44-bln-google-fine-may-set-precedent-2022-09-14/</url></story><parent_chain><item><author>AlexanderTheGr8</author><text>This seems to be a very big fine ($4.12B), much bigger than any &amp;quot;cost of business&amp;quot; I can think of. What are the chances that google will actually have to pay it?&lt;p&gt;They could re-appeal [0] or play some other judicial trick. Or maybe they say &amp;quot;enough is enough&amp;quot; and don&amp;#x27;t pay it.&lt;p&gt;They have been appealing the €2.42 billion fine from July 2017 even now[1]. So I don&amp;#x27;t think that they have any intention to pay this much larger fine any time soon.&lt;p&gt;Google&amp;#x27;s stock is already doing bad this year and this will likely make it worse (although the early trading today hasn&amp;#x27;t shown any indication of a change.)&lt;p&gt;[0] &amp;quot;The company can still appeal the ruling in the EU’s highest court.&amp;quot; - &lt;a href=&quot;https:&amp;#x2F;&amp;#x2F;www.cnbc.com&amp;#x2F;2022&amp;#x2F;09&amp;#x2F;14&amp;#x2F;eu-court-backs-antitrust-ruling-against-google-but-reduces-fine.html&quot; rel=&quot;nofollow&quot;&gt;https:&amp;#x2F;&amp;#x2F;www.cnbc.com&amp;#x2F;2022&amp;#x2F;09&amp;#x2F;14&amp;#x2F;eu-court-backs-antitrust-rul...&lt;/a&gt;&lt;p&gt;[1] &lt;a href=&quot;https:&amp;#x2F;&amp;#x2F;curia.europa.eu&amp;#x2F;jcms&amp;#x2F;upload&amp;#x2F;docs&amp;#x2F;application&amp;#x2F;pdf&amp;#x2F;2022-09&amp;#x2F;cp220147en.pdf&quot; rel=&quot;nofollow&quot;&gt;https:&amp;#x2F;&amp;#x2F;curia.europa.eu&amp;#x2F;jcms&amp;#x2F;upload&amp;#x2F;docs&amp;#x2F;application&amp;#x2F;pdf&amp;#x2F;202...&lt;/a&gt;</text></item></parent_chain><comment><author>tpmx</author><text>Alphabet&amp;#x27;s EMEA revenue last year was $79.1B.&lt;p&gt;EMEA also includes the Middle East and Africa and some non-EU but still European countries, however the bulk of that revenue is realistically from the EU.</text></comment>