<story><title>We Wasted $50K on Google Ads So You Don&apos;t Have To (2019)</title><url>https://www.indiehackers.com/article/we-wasted-50k-on-google-ads-so-you-dont-have-to-355a425b27</url></story><parent_chain><item><author>TeMPOraL</author><text>&amp;gt; &lt;i&gt;Don&amp;#x27;t get too fancy with your taglines. People don&amp;#x27;t have time to understand what you are saying. People don&amp;#x27;t like fancy terminologies except for what is popular.&lt;/i&gt;&lt;p&gt;It&amp;#x27;s worse than that. And it&amp;#x27;s my pet peeve about many startup landing pages these days. It&amp;#x27;s not like people don&amp;#x27;t have time to understand - &lt;i&gt;there&amp;#x27;s nothing there to understand&lt;/i&gt;! &amp;quot;Full stack adaptive delivery&amp;quot; is a near-meaningless phrase. It can be construed to mean just about anything. It would fit just as well on a logistics company page, or on a sticker on the side of an ICBM.&lt;p&gt;I wish people would just say what they actually do.</text></item><item><author>shripadk</author><text>Left a comment on the IndieHackers page. Keeping a copy here for those who aren&amp;#x27;t reading the comments section. I have noticed this a lot in various websites I have helped in ad campaigns. Their biggest problem is their landing page. Just like this article uses lots of jargons to explain simple concepts, their landing page reflects the same. For those of you wanting to know more about landing page optimization just watch Isaac Rudansky&amp;#x27;s excellent videos on Udemy. One of the most important rules is the 5 second test. Show your landing page to your colleagues&amp;#x2F;friends&amp;#x2F;family depending on your target audience. If they can&amp;#x27;t understand what your business proposition is in 5 seconds you have failed landing page optimization. As simple as that.&lt;p&gt;The comment I posted on the IndieHackers page:&lt;p&gt;------------------&lt;p&gt;The landing page is too complex. Like what does &amp;quot;Full stack adaptive delivery&amp;quot; even mean? I am sure 90% of your paid visitors are just bouncing because that landing page tagline is alien to them. Dumb it down. Make it simple.&lt;p&gt;Surprisingly, the description in the Indiehackers page makes so much more sense than the one you put up: &amp;quot;File-system-as-a-service that does uploads, storage, and media processing for Web and mobile apps, so you can ship products faster and scale them painlessly&amp;quot;&lt;p&gt;If you told me that the first time I would have understood your value proposition. Don&amp;#x27;t get too fancy with your taglines. People don&amp;#x27;t have time to understand what you are saying. People don&amp;#x27;t like fancy terminologies except for what is popular. There are too many jargons already. Don&amp;#x27;t complicate it further.&lt;p&gt;Instead of &amp;quot;Full stack adaptive delivery&amp;quot; just try: &amp;quot;File-system-as-service&amp;quot;. Instead of &amp;quot;Serve ultimate UX with better images on any website. One script to rule them all.&amp;quot; just have: &amp;quot;Ship products faster with better images on any website&amp;quot;. That&amp;#x27;s it. You will get 50+% higher conversion rates with just this one change.</text></item></parent_chain><comment><author>EdwardDiego</author><text>&amp;gt;  &amp;quot;Full stack adaptive delivery&amp;quot; is a near-meaningless phrase. It can be construed to mean just about anything. It would fit just as well on a logistics company page, or on a sticker on the side of an ICBM.&lt;p&gt;I personally wonder if they used the Startup Generator in earnestness. [1]&lt;p&gt;But yeah, I&amp;#x27;m a senior techie, and often involved in potential procurement discussions, and sweet Jesus, if you want us to give you money, give us some goddamned concrete facts. You synergise enterprise cloud offerings?Oh, you mean you have a templating language that tries to generify Terraform and CloudFormation and does both badly.&lt;p&gt;I sometimes feel like people in ticket clipping businesses like this (their CDN offering is, um, Akamai, but you can make pictures grayscale using their DSL because that&amp;#x27;s easier than using a photo editor?) are scared of saying what they actually do because then you&amp;#x27;ll realise that they don&amp;#x27;t do much for the money they&amp;#x27;re asking.&lt;p&gt;[1] &lt;a href=&quot;http:&amp;#x2F;&amp;#x2F;tiffzhang.com&amp;#x2F;startup&quot; rel=&quot;nofollow&quot;&gt;http:&amp;#x2F;&amp;#x2F;tiffzhang.com&amp;#x2F;startup&lt;/a&gt;</text></comment>
<story><title>We Wasted $50K on Google Ads So You Don&apos;t Have To (2019)</title><url>https://www.indiehackers.com/article/we-wasted-50k-on-google-ads-so-you-dont-have-to-355a425b27</url></story><parent_chain><item><author>TeMPOraL</author><text>&amp;gt; &lt;i&gt;Don&amp;#x27;t get too fancy with your taglines. People don&amp;#x27;t have time to understand what you are saying. People don&amp;#x27;t like fancy terminologies except for what is popular.&lt;/i&gt;&lt;p&gt;It&amp;#x27;s worse than that. And it&amp;#x27;s my pet peeve about many startup landing pages these days. It&amp;#x27;s not like people don&amp;#x27;t have time to understand - &lt;i&gt;there&amp;#x27;s nothing there to understand&lt;/i&gt;! &amp;quot;Full stack adaptive delivery&amp;quot; is a near-meaningless phrase. It can be construed to mean just about anything. It would fit just as well on a logistics company page, or on a sticker on the side of an ICBM.&lt;p&gt;I wish people would just say what they actually do.</text></item><item><author>shripadk</author><text>Left a comment on the IndieHackers page. Keeping a copy here for those who aren&amp;#x27;t reading the comments section. I have noticed this a lot in various websites I have helped in ad campaigns. Their biggest problem is their landing page. Just like this article uses lots of jargons to explain simple concepts, their landing page reflects the same. For those of you wanting to know more about landing page optimization just watch Isaac Rudansky&amp;#x27;s excellent videos on Udemy. One of the most important rules is the 5 second test. Show your landing page to your colleagues&amp;#x2F;friends&amp;#x2F;family depending on your target audience. If they can&amp;#x27;t understand what your business proposition is in 5 seconds you have failed landing page optimization. As simple as that.&lt;p&gt;The comment I posted on the IndieHackers page:&lt;p&gt;------------------&lt;p&gt;The landing page is too complex. Like what does &amp;quot;Full stack adaptive delivery&amp;quot; even mean? I am sure 90% of your paid visitors are just bouncing because that landing page tagline is alien to them. Dumb it down. Make it simple.&lt;p&gt;Surprisingly, the description in the Indiehackers page makes so much more sense than the one you put up: &amp;quot;File-system-as-a-service that does uploads, storage, and media processing for Web and mobile apps, so you can ship products faster and scale them painlessly&amp;quot;&lt;p&gt;If you told me that the first time I would have understood your value proposition. Don&amp;#x27;t get too fancy with your taglines. People don&amp;#x27;t have time to understand what you are saying. People don&amp;#x27;t like fancy terminologies except for what is popular. There are too many jargons already. Don&amp;#x27;t complicate it further.&lt;p&gt;Instead of &amp;quot;Full stack adaptive delivery&amp;quot; just try: &amp;quot;File-system-as-service&amp;quot;. Instead of &amp;quot;Serve ultimate UX with better images on any website. One script to rule them all.&amp;quot; just have: &amp;quot;Ship products faster with better images on any website&amp;quot;. That&amp;#x27;s it. You will get 50+% higher conversion rates with just this one change.</text></item></parent_chain><comment><author>ryguytilidie</author><text>I do recruiting consulting and it blows my mind how every time I ask a startup how they differentiate from other startups and what specific advantages they want me to discuss, they give me a bunch of meaningless phrases. Its like founders are being taught a different language that they think provides value but makes no fucking sense.</text></comment>