<story><title>MacBook Pro with faster performance and new features for pros</title><url>https://www.apple.com/newsroom/2018/07/apple-updates-macbook-pro-with-faster-performance-and-new-features-for-pros/</url></story><parent_chain><item><author>mbesto</author><text>&amp;gt; They didn&amp;#x27;t do that because it is not what most people want.&lt;p&gt;&amp;gt; Better to focus on the 90% of customers who buy products&lt;p&gt;So either you&amp;#x27;re wrong, or Apple&amp;#x27;s PR team is really bad positioning their product. From the Press Release itself in the first few paragraphs:&lt;p&gt;&lt;i&gt;ideal for manipulating large data sets, performing complex simulations, creating multi-track audio projects or doing advanced image processing or film editing.&lt;/i&gt;&lt;p&gt;&lt;i&gt;Already the most popular notebook for developers around the world, the new MacBook Pro can compile code faster and run multiple virtual machines and test environments easier than before.&lt;/i&gt;&lt;p&gt;&lt;i&gt;MacBook Pro now delivers faster performance for complex simulations and data manipulation.&lt;/i&gt;&lt;p&gt;&lt;i&gt;With the new MacBook Pro, developers can compile code faster and more easily run multiple virtual machines and test environments.&lt;/i&gt;&lt;p&gt;Aren&amp;#x27;t those all features described exactly for the &amp;quot;niche developer&amp;#x2F;macrumors posters&amp;quot;?!</text></item><item><author>r0fl</author><text>They didn&amp;#x27;t do that because it is not what most people want. Apple has to make changes that will sell more laptops to the masses to maximize shareholder value.&lt;p&gt;The niche developer&amp;#x2F;macrumors posters will never be happy regardless of what Apple does. Better to focus on the 90% of customers who buy products and make up 10% of the complaints then to focus on the 10% of customers who make up 90% of the complaints.</text></item><item><author>no1youknowz</author><text>&amp;gt; The new keyboard has the same dimensions and look as its two predecessors, but the keys feel just a little bit different. They&amp;#x27;re quieter, for one thing. They have a softer, less click-y feel that is a little closer to the pre-2016 models&amp;#x27; chiclet keys. We found the new keyboard to be a little nicer to type on, but it&amp;#x27;s not a radical difference. It&amp;#x27;s unlikely to convert the detractors, but it&amp;#x27;s a welcome iteration for those who liked or didn&amp;#x27;t mind the previous butterfly keyboards.&lt;p&gt;I&amp;#x27;m going to wait a year, maybe 18 months for feedback before I consider upgrading.  Why they couldn&amp;#x27;t grab a 2012-2015 model and upgrade the guts?  No touchbar, smaller touchpad than the newer macbooks, but updated specs?  Call it Macbook Developer...  We build the software for the &amp;quot;Pros&amp;quot; after all.&lt;p&gt;I just don&amp;#x27;t get it.</text></item></parent_chain><comment><author>gervase</author><text>I believe this is a case of a disparity between who they say their products are for (power users), and who they are actually for (people who want to think of themselves as power users).&lt;p&gt;This would be similar to, for example, many sportswear brands who say they are for professional athletes, but whose primary consumer base is... not.&lt;p&gt;In both cases, they may still attract the audience they claim to target, but in practice, that niche market makes up only a small fraction of their total sales.</text></comment>
<story><title>MacBook Pro with faster performance and new features for pros</title><url>https://www.apple.com/newsroom/2018/07/apple-updates-macbook-pro-with-faster-performance-and-new-features-for-pros/</url></story><parent_chain><item><author>mbesto</author><text>&amp;gt; They didn&amp;#x27;t do that because it is not what most people want.&lt;p&gt;&amp;gt; Better to focus on the 90% of customers who buy products&lt;p&gt;So either you&amp;#x27;re wrong, or Apple&amp;#x27;s PR team is really bad positioning their product. From the Press Release itself in the first few paragraphs:&lt;p&gt;&lt;i&gt;ideal for manipulating large data sets, performing complex simulations, creating multi-track audio projects or doing advanced image processing or film editing.&lt;/i&gt;&lt;p&gt;&lt;i&gt;Already the most popular notebook for developers around the world, the new MacBook Pro can compile code faster and run multiple virtual machines and test environments easier than before.&lt;/i&gt;&lt;p&gt;&lt;i&gt;MacBook Pro now delivers faster performance for complex simulations and data manipulation.&lt;/i&gt;&lt;p&gt;&lt;i&gt;With the new MacBook Pro, developers can compile code faster and more easily run multiple virtual machines and test environments.&lt;/i&gt;&lt;p&gt;Aren&amp;#x27;t those all features described exactly for the &amp;quot;niche developer&amp;#x2F;macrumors posters&amp;quot;?!</text></item><item><author>r0fl</author><text>They didn&amp;#x27;t do that because it is not what most people want. Apple has to make changes that will sell more laptops to the masses to maximize shareholder value.&lt;p&gt;The niche developer&amp;#x2F;macrumors posters will never be happy regardless of what Apple does. Better to focus on the 90% of customers who buy products and make up 10% of the complaints then to focus on the 10% of customers who make up 90% of the complaints.</text></item><item><author>no1youknowz</author><text>&amp;gt; The new keyboard has the same dimensions and look as its two predecessors, but the keys feel just a little bit different. They&amp;#x27;re quieter, for one thing. They have a softer, less click-y feel that is a little closer to the pre-2016 models&amp;#x27; chiclet keys. We found the new keyboard to be a little nicer to type on, but it&amp;#x27;s not a radical difference. It&amp;#x27;s unlikely to convert the detractors, but it&amp;#x27;s a welcome iteration for those who liked or didn&amp;#x27;t mind the previous butterfly keyboards.&lt;p&gt;I&amp;#x27;m going to wait a year, maybe 18 months for feedback before I consider upgrading.  Why they couldn&amp;#x27;t grab a 2012-2015 model and upgrade the guts?  No touchbar, smaller touchpad than the newer macbooks, but updated specs?  Call it Macbook Developer...  We build the software for the &amp;quot;Pros&amp;quot; after all.&lt;p&gt;I just don&amp;#x27;t get it.</text></item></parent_chain><comment><author>SPBS</author><text>They trumpet those features only because it doesn&amp;#x27;t conflict with their MacBook Pro aesthetic that&amp;#x27;s meant to appeal the the wider audience.&lt;p&gt;Given a choice between a sexy MacBook Pro design and a pro-developer feature, Apple will choose the sexy design everytime.</text></comment>