<story><title>Apple iPhone SE Available on Apple Store Again</title><url>https://www.apple.com/shop/refurbished/clearance</url></story><parent_chain><item><author>dijit</author><text>I’m going to add to the dogpile here and add: I am really not sure how I can vote with my wallet more than I currently do.&lt;p&gt;I had a 5S; upgraded to a 6S and spent a year with it, but I really hated the size of the phone and realised that small phones were entirely gone by the end of my time with the 6S.&lt;p&gt;I tried Android for a while but it was Samsung’s Android and was not for me, I was frustrated and annoyed after every interaction with my phone. After a year of that I went and got an iPhone SE. I’m still very happy with my choice. (Although my AirPods sometimes cut out and I think its due to the size of my Bluetooth antennae)&lt;p&gt;I buy a fair amount of Apple stuff, I’m on the highest iCloud storage tier, I have AirPods, Mac Pro’s, MacBook Pro’s etc; if they have &amp;#x2F;any&amp;#x2F; customer profiling at all they must realise that I certainly have the means to “upgrade” but doggedly refuse to do so.&lt;p&gt;When I picked this phone up I bought apple care for as long as I could. I will attempt to extend Apple care on this phone (or buy a new SE if it’s available) before support on this expires.&lt;p&gt;How else can I show my support to the small phone factor?</text></item></parent_chain><comment><author>AnthonyMouse</author><text>Selling a new small phone is a market problem for Apple.&lt;p&gt;The form factor inherently makes it less expensive to manufacture. Bigger screens cost more etc. Which creates a pricing problem for them.&lt;p&gt;If they price it like a small phone (i.e. lower price) they cannibalize sales of larger phones with higher total margins, and lose money. If they price it with the same total margin as the larger phones, it&amp;#x27;d still be the lowest priced current generation phone in their lineup, but would then compare very poorly on price to similar spec Android phones, which makes their brand look overpriced (as opposed to premium).&lt;p&gt;About the only way it would make sense is to make it a premium product. Give it the fastest available processor etc. so it can justify a premium price despite the size. But that&amp;#x27;s a difficult engineering problem. A faster processor uses more power and generates more heat, but smaller phones have less room for a big battery and less surface area to dissipate heat. And finding a solution for that is extra hard because what it needs is an advantage relative to larger phones, but if you improve performance per watt or battery density in general then the same improvement can go into the larger phone too and you still have no relative advantage.</text></comment>
<story><title>Apple iPhone SE Available on Apple Store Again</title><url>https://www.apple.com/shop/refurbished/clearance</url></story><parent_chain><item><author>dijit</author><text>I’m going to add to the dogpile here and add: I am really not sure how I can vote with my wallet more than I currently do.&lt;p&gt;I had a 5S; upgraded to a 6S and spent a year with it, but I really hated the size of the phone and realised that small phones were entirely gone by the end of my time with the 6S.&lt;p&gt;I tried Android for a while but it was Samsung’s Android and was not for me, I was frustrated and annoyed after every interaction with my phone. After a year of that I went and got an iPhone SE. I’m still very happy with my choice. (Although my AirPods sometimes cut out and I think its due to the size of my Bluetooth antennae)&lt;p&gt;I buy a fair amount of Apple stuff, I’m on the highest iCloud storage tier, I have AirPods, Mac Pro’s, MacBook Pro’s etc; if they have &amp;#x2F;any&amp;#x2F; customer profiling at all they must realise that I certainly have the means to “upgrade” but doggedly refuse to do so.&lt;p&gt;When I picked this phone up I bought apple care for as long as I could. I will attempt to extend Apple care on this phone (or buy a new SE if it’s available) before support on this expires.&lt;p&gt;How else can I show my support to the small phone factor?</text></item></parent_chain><comment><author>kinkrtyavimoodh</author><text>The same is going to happen for Apple&amp;#x27;s &amp;quot;Professional&amp;quot; Macbooks.&lt;p&gt;2015 I think was the last year they made a decent Macbook? Since then it&amp;#x27;s been the touch bar (annoying but functional but potentially useful) and an absolute shit-show of a keyboard.</text></comment>