<story><title>Google wants websites to adopt AMP as the default for building webpages</title><url>https://www.polemicdigital.com/google-amp-go-to-hell/</url></story><parent_chain><item><author>brosirmandude</author><text>Yeah that&amp;#x27;s gonna be a no from me dog...&lt;p&gt;As a marketer I&amp;#x27;ve been fortunate enough to avoid most of the AMP fallout because of the specific makeup of my clientele. However, my colleagues who have to deal with AMP want Google to kill it forever and never bring it back.</text></item></parent_chain><comment><author>Kalium</author><text>Having worked with trackers, and used the sorts of pages your colleagues prefer, I have arrived at a slightly different conclusion.&lt;p&gt;Your colleagues are the problem that AMP is unfortunately necessary to solve. There are too many bloated, slow, design-forward and tracker-infested pages that take ten times as much memory and time as is required for the core content to be loaded and presented. This means the core of the user experience in AMP-land is generally much, much better.&lt;p&gt;It didn&amp;#x27;t have to be this way. AMP is necessary because the web user experience has become atrocious. There have been many years, flush and bountiful with opportunities to improve this. Most websites remain blessed with this wondrous panoply.</text></comment>
<story><title>Google wants websites to adopt AMP as the default for building webpages</title><url>https://www.polemicdigital.com/google-amp-go-to-hell/</url></story><parent_chain><item><author>brosirmandude</author><text>Yeah that&amp;#x27;s gonna be a no from me dog...&lt;p&gt;As a marketer I&amp;#x27;ve been fortunate enough to avoid most of the AMP fallout because of the specific makeup of my clientele. However, my colleagues who have to deal with AMP want Google to kill it forever and never bring it back.</text></item></parent_chain><comment><author>squirrelicus</author><text>I was going to tank the downvotes and just post a root comment saying nothing but &amp;quot;no&amp;quot;, because it&amp;#x27;s the correct response. But you did a better job than I would have :P</text></comment>