<story><title>Hayao Miyazaki’s How Do You Live is a beautiful relic – and the end of an era</title><url>https://www.theverge.com/23797349/how-do-you-live-review-studio-ghibli-hayao-miyazaki</url></story><parent_chain><item><author>gwern</author><text>It&amp;#x27;ll be interesting to see how the box office does. It&amp;#x27;s been a while since _The Wind Rises_ and Miyazaki is more beloved than ever and all 3 reviews I&amp;#x27;ve read thus far seem highly positive (and certainly more positive than _The Wind Rises_), but there&amp;#x27;s also an extraordinarily low level of discussion. I was shocked when I clicked on the first review and realized it was a review - &amp;quot;oh, huh, when did it come out?&amp;quot;&lt;p&gt;The justification offered about &amp;#x27;people being tired of marketing&amp;#x27; sounds absurd, and more like they are finding excuses to skip work because they are old &amp;amp; exhausted, and another step in winding down Ghibli. I expect lower box office than it deserves; even Hayao Miyazaki can&amp;#x27;t release a movie with zero marketing and expect no effect...</text></item></parent_chain><comment><author>WastingMyTime89</author><text>&amp;gt; but there&amp;#x27;s also an extraordinarily low level of discussion. I was shocked when I clicked on the first review and realized it was a review - &amp;quot;oh, huh, when did it come out?&amp;quot;&lt;p&gt;You are commenting on an article in the Verge for a movie which has only been released in Japan and won’t be out in the USA for months. This article is one of many in most western publications. A lot can be said about this movie but having a low level of discussion is definitely not one of them.&lt;p&gt;What’s the point of a marketing campaign when you have so much organic reach?</text></comment>
<story><title>Hayao Miyazaki’s How Do You Live is a beautiful relic – and the end of an era</title><url>https://www.theverge.com/23797349/how-do-you-live-review-studio-ghibli-hayao-miyazaki</url></story><parent_chain><item><author>gwern</author><text>It&amp;#x27;ll be interesting to see how the box office does. It&amp;#x27;s been a while since _The Wind Rises_ and Miyazaki is more beloved than ever and all 3 reviews I&amp;#x27;ve read thus far seem highly positive (and certainly more positive than _The Wind Rises_), but there&amp;#x27;s also an extraordinarily low level of discussion. I was shocked when I clicked on the first review and realized it was a review - &amp;quot;oh, huh, when did it come out?&amp;quot;&lt;p&gt;The justification offered about &amp;#x27;people being tired of marketing&amp;#x27; sounds absurd, and more like they are finding excuses to skip work because they are old &amp;amp; exhausted, and another step in winding down Ghibli. I expect lower box office than it deserves; even Hayao Miyazaki can&amp;#x27;t release a movie with zero marketing and expect no effect...</text></item></parent_chain><comment><author>franciscop</author><text>&amp;gt; even Hayao Miyazaki can&amp;#x27;t release a movie with zero marketing and expect no effect&lt;p&gt;At Hayao Miyazaki level, having no marketing IS a very clear PR move. The article states it clearly, it&amp;#x27;s adding mystery to the movie. Everyone knows that it&amp;#x27;s not going to be a bad movie since it&amp;#x27;s a Ghibli one, but also no one knows what it is about so everyone is impatient to go watch it and discover all that mystery.&lt;p&gt;Since the opposite is true, I&amp;#x27;ve lost interest in movies when the trailer revealed way too much, I can see this as a clear move in the opposite direction.</text></comment>