<story><title>How we achieve growth by ignoring conventional startup advice</title><url>https://medium.com/swlh/how-we-achieve-65-yoy-growth-by-ignoring-conventional-startup-advice-24a3eef619c1</url></story><parent_chain></parent_chain><comment><author>TACIXAT</author><text>The stuff listed as conventional advice, I&amp;#x27;ve never seen anywhere. Mixpanel, the biggest player in the space says just focus on a few key metrics.&lt;p&gt;&amp;gt;You should track “dozens of metrics” without fail.&lt;p&gt;&amp;gt;You should A&amp;#x2F;B test every variable.&lt;p&gt;The unconvential advice is exactly what you see on YC. Talk to customers.&lt;p&gt;&amp;gt;All of the not-so-sexy tasks I was focusing on — actually engaging customers, implementing feedback and building a library of educational content — were building momentum.&lt;p&gt;Legit thought I was gonna read something about how they never talked to customers, attended conferences and founder meet ups, made a shit product and struck it big.</text></comment>
<story><title>How we achieve growth by ignoring conventional startup advice</title><url>https://medium.com/swlh/how-we-achieve-65-yoy-growth-by-ignoring-conventional-startup-advice-24a3eef619c1</url></story><parent_chain></parent_chain><comment><author>everythingswan</author><text>Jokes on you if you&amp;#x27;re rolling your eyes as you open the article, as I was. It&amp;#x27;s actually very practical advice on marketing for any company into revenue.&lt;p&gt;I frequently revisit the idea that you are a sum of what you do. For companies that are products, you should be product-centric with your time and resources. For service businesses, probably more focused on process and the people behind it since they are your product. It&amp;#x27;s stressful dealing with the influx of pressure to be growth-hacky and growth-focused every day. It&amp;#x27;s a pretty gross environment in digital marketing right now, especially in SaaS and eCommerce, and it&amp;#x27;s no surprise that innovative or high quality companies discover the growth secrets: because they have great products!&lt;p&gt;Aside: I used to do more SEO and have used ahrefs a few times, more often using their competitors, but I still follow quite a few SEO&amp;#x27;s on Twitter and via email: they all _love_ ahrefs. Stellar product and about within the last 7 days I saw a huge Twitter thread about how helpful their latest feature release is. I would say they&amp;#x27;re living it.</text></comment>