<story><title>Procreate&apos;s anti-AI pledge attracts praise from digital creatives</title><url>https://www.theverge.com/2024/8/19/24223473/procreate-anti-generative-ai-pledge-digital-illustration-creatives</url></story><parent_chain><item><author>ronsor</author><text>People aren&amp;#x27;t looking at this from a business perspective. Right now a decent subset of artists hate AI, so it makes sense to try and target that market if it&amp;#x27;s large enough.&lt;p&gt;If artists suddenly started loving AI tomorrow, this pledge would be out the window. It&amp;#x27;s just business and marketing - nothing more, nothing less.</text></item></parent_chain><comment><author>rpgwaiter</author><text>A non-publicly traded company doesn&amp;#x27;t have to strictly adhere to the bottom line. If they have steady cash flow, and the people running the company have a strong stance on AI, why would they have to change? Their app is fantastic, and if someone wants to add AI slop to their Procreate workflow they can just import&amp;#x2F;export from&amp;#x2F;to an AI slop app.&lt;p&gt;It’s a good rule of thumb that the profit motive will make everything worse, but it’s not like it happens 100% of the time with no exceptions (unless publicly traded)</text></comment>
<story><title>Procreate&apos;s anti-AI pledge attracts praise from digital creatives</title><url>https://www.theverge.com/2024/8/19/24223473/procreate-anti-generative-ai-pledge-digital-illustration-creatives</url></story><parent_chain><item><author>ronsor</author><text>People aren&amp;#x27;t looking at this from a business perspective. Right now a decent subset of artists hate AI, so it makes sense to try and target that market if it&amp;#x27;s large enough.&lt;p&gt;If artists suddenly started loving AI tomorrow, this pledge would be out the window. It&amp;#x27;s just business and marketing - nothing more, nothing less.</text></item></parent_chain><comment><author>jatins</author><text>If Procreate wanted to maximize revenue they&amp;#x27;d have switched to a subscription model way back instead of one time payment. I know it&amp;#x27;s hard to believe but some people are not making all decisions from a business perspective</text></comment>