<story><title>About iCloud Private Relay</title><url>https://support.apple.com/en-au/HT212614</url></story><parent_chain><item><author>petesergeant</author><text>&amp;gt; It&amp;#x27;s not obvious that it immediately helps their bottom line&lt;p&gt;In the UK phone operators have complained about it on the basis that:&lt;p&gt;&amp;gt; [it allows Apple] to leverage its considerable market power into many areas of the market and thus being able to further entrench its position ... Network providers would no longer be able to use web traffic data over Safari to develop their own digital products and services that complete directly with Apple. For example, a network provider may no longer have access to information about a user&amp;#x27;s content viewing habits to develop their own content that competes with Apple TV. Similarly, a network provider may no longer be able to share consumer insight with third parties that provide digital advertizing services in competition with Apple Search Ads...&lt;p&gt;How true that is, who knows, but it&amp;#x27;s an interesting angle on how it benefits Apple</text></item><item><author>plg</author><text>It may not work perfectly for all people in all use cases, yet ... but I have to say I appreciate and admire Apple&amp;#x27;s initiative and the values that this approach reflects. They didn&amp;#x27;t have to do this. It&amp;#x27;s not obvious that it immediately helps their bottom line. It does seem like the right thing to do for individual privacy. I appreciate that and it contributes to my overall respect for the company and its approach.</text></item></parent_chain><comment><author>AlexandrB</author><text>The entitlement of companies that make money on surveillance is staggering.&lt;p&gt;There is no world where I want my ISP to have access to information about my content viewing habits. Why is this not an opt-in?</text></comment>
<story><title>About iCloud Private Relay</title><url>https://support.apple.com/en-au/HT212614</url></story><parent_chain><item><author>petesergeant</author><text>&amp;gt; It&amp;#x27;s not obvious that it immediately helps their bottom line&lt;p&gt;In the UK phone operators have complained about it on the basis that:&lt;p&gt;&amp;gt; [it allows Apple] to leverage its considerable market power into many areas of the market and thus being able to further entrench its position ... Network providers would no longer be able to use web traffic data over Safari to develop their own digital products and services that complete directly with Apple. For example, a network provider may no longer have access to information about a user&amp;#x27;s content viewing habits to develop their own content that competes with Apple TV. Similarly, a network provider may no longer be able to share consumer insight with third parties that provide digital advertizing services in competition with Apple Search Ads...&lt;p&gt;How true that is, who knows, but it&amp;#x27;s an interesting angle on how it benefits Apple</text></item><item><author>plg</author><text>It may not work perfectly for all people in all use cases, yet ... but I have to say I appreciate and admire Apple&amp;#x27;s initiative and the values that this approach reflects. They didn&amp;#x27;t have to do this. It&amp;#x27;s not obvious that it immediately helps their bottom line. It does seem like the right thing to do for individual privacy. I appreciate that and it contributes to my overall respect for the company and its approach.</text></item></parent_chain><comment><author>jen20</author><text>&amp;gt; a network provider may no longer have access to information about a user&amp;#x27;s content viewing&lt;p&gt;That’s… kinda the point, no? To prevent scummy people doing scummy things.</text></comment>