<story><title>The Content Marketing Handbook</title><url>http://priceonomics.com/the-content-marketing-handbook/</url></story><parent_chain></parent_chain><comment><author>michaelbuckbee</author><text>One assumption that goes more or less unchallenged is that &amp;quot;content marketing&amp;quot; == &amp;quot;writing blog posts&amp;quot;. It&amp;#x27;s what they are really good at and what they&amp;#x27;ve optimized and hired for.&lt;p&gt;However, for developers, I think there is a much easier path in the form of building online tools and mini experiences that just destroy &amp;quot;blogging&amp;quot; in terms of ROI and traffic generation.&lt;p&gt;This is things like WPEngine&amp;#x27;s speed test, Site Checker&amp;#x27;s, Buffer&amp;#x27;s Pablo Image tool, ForAGoodStrftime.com, etc. purposeful, useful tools that people love to share as they are genuinely helpful.</text></comment>
<story><title>The Content Marketing Handbook</title><url>http://priceonomics.com/the-content-marketing-handbook/</url></story><parent_chain></parent_chain><comment><author>paxtonab</author><text>I&amp;#x27;m normally skeptical about these types of articles (every SEO website has one) but the intro is very interesting, and they hit on some fundamental issues with content marketing right off of the bat i.e. every company blogs because they &amp;quot;have&amp;quot; to, but very few get traction out of it.&lt;p&gt;The other issue they hit on was that half of the companies that pay for their service never actually published anything. To negate this they decided to &amp;quot;make content for companies based on their data and then just charge them based on the performance.&amp;quot;&lt;p&gt;While they are still charging for the content, I really like the concept of paying for performance (and not in some shady black-hat SEO way that gets your website banned from Google). No content marketing firms that I have ever worked with have even had this as an option...</text></comment>