<story><title>Coding Horror: YouTube vs. Fair Use</title><url>http://www.codinghorror.com/blog/2010/09/youtube-vs-fair-use.html</url></story><parent_chain><item><author>bl4k</author><text>The more interesting next step is that the matching is being used to send advertising revenue to the copyright owners. So instead of taking down your video, the copyright owner can opt to leave it up and collect on the ad dollars.&lt;p&gt;The recent example of this was the clip from Mad Men about the carousel (if you haven&apos;t seen it, look it up). Uploaded by an ordinary user but AMC left it up and instead collected on the ad revenue.&lt;p&gt;So the tech isn&apos;t just being used to prevent any clips from reaching the web - it is actually enabling copyrighted content to be shared and quoted on the web with a sustainable business model - a whole point that Jeff missed.&lt;p&gt;The Economist wrote about this a while ago.</text></item></parent_chain><comment><author>brown9-2</author><text>And everyone wins in this scenario, don&apos;t they? The content owner collects revenue, and the general public gets to view the video they were (probably) searching for.</text></comment>
<story><title>Coding Horror: YouTube vs. Fair Use</title><url>http://www.codinghorror.com/blog/2010/09/youtube-vs-fair-use.html</url></story><parent_chain><item><author>bl4k</author><text>The more interesting next step is that the matching is being used to send advertising revenue to the copyright owners. So instead of taking down your video, the copyright owner can opt to leave it up and collect on the ad dollars.&lt;p&gt;The recent example of this was the clip from Mad Men about the carousel (if you haven&apos;t seen it, look it up). Uploaded by an ordinary user but AMC left it up and instead collected on the ad revenue.&lt;p&gt;So the tech isn&apos;t just being used to prevent any clips from reaching the web - it is actually enabling copyrighted content to be shared and quoted on the web with a sustainable business model - a whole point that Jeff missed.&lt;p&gt;The Economist wrote about this a while ago.</text></item></parent_chain><comment><author>Splines</author><text>Isn&apos;t this the &quot;Monetize&quot; option that copyright holders can exercise on a video that matches their own in the content id system?&lt;p&gt;Or do you mean something else?</text></comment>