<story><title>The $5 Guerrilla User Test</title><url>http://blog.bumblebeelabs.com/the-5-guerrilla-user-test/</url><text></text></story><parent_chain></parent_chain><comment><author>AFerenci</author><text>I experienced the same effectiveness (95%-99%) of getting the &quot;guy/gal reading the newspaper&quot; to volunteer for the study first hand. Although, this was more focused in cafe environments.&lt;p&gt;Our team was trying to get beta users signed up for a location-based iphone app in the Boston/Cambridge area and most people reading newspapers in coffee shops or cafes are frequently willing participants. I even noticed that 7/10 times these people will engage with you in conversation regarding feedback/UX improvements etc.&lt;p&gt;In parallel with Rodyancy&apos;s experience, some of the user feedback was arbitrary (one guy started comparing our application to time/space continuum theories...etc) but nonetheless, I would advocate approaching the newspaper guy/gal as they are already on the knowledge quest and usually are more open-minded.&lt;p&gt;Oh, and avoid the book/textbook readers. These people are either really engaged in novel (imagine tapping on someone&apos;s shoulder during a movie) or are stressed-out students.</text></comment>
<story><title>The $5 Guerrilla User Test</title><url>http://blog.bumblebeelabs.com/the-5-guerrilla-user-test/</url><text></text></story><parent_chain></parent_chain><comment><author>rodyancy</author><text>I&apos;ve done the sober equivalent to this (coffee shops). Not only did it point out some usability issues, like, &quot;oh, he thinks THAT&apos;S a button,&quot; it also proved to be a great way to generate ideas. Most of the input we received was dead wrong, but we had to think about why it was wrong, and that got us thinking in ways we hadn&apos;t thought before, which led to good ideas. I suspect the drunken version would be more fun and just as useful, assuming you are producing a consumer product. As for B2B, if your domain is specific, this might not be the most valuable use of your time.</text></comment>