<story><title>Don’t require a user to be interested twice: lessons on reducing signup friction</title><url>https://bbirnbaum.com/two-lessons-on-reducing-sign-up-friction/</url></story><parent_chain><item><author>mushufasa</author><text>Then you may not have the problem deeply enough to need the solution. It depends on a lot on the context B2B vs B2C, but I&amp;#x27;ve experienced that the B2B customers who won&amp;#x27;t sign up without an absolutely free trial are much much less likely to convert anyways, to the point where it&amp;#x27;s not necessarily worth the effort for sales + support.</text></item><item><author>mister_hn</author><text>I abandon every website that promotes free trial period but asks directly for your credit card.&lt;p&gt;Absolutely a no-go: let me first try it for free and &lt;i&gt;then&lt;/i&gt; I will add the credit card details, if I&amp;#x27;m interested</text></item><item><author>rbritton</author><text>Know your target audience too. I&amp;#x27;m not sure if I&amp;#x27;m it, but reCAPTCHA gives me enough friction that I often abandon pages with it. Simply using Firefox&amp;#x27;s antifingerprinting feature plus some ad&amp;#x2F;tracker blocking is enough for it to be miserable every time.</text></item></parent_chain><comment><author>capkutay</author><text>Yeah I think there’s a general lack of understanding that leads inexperienced product people to believe that friction is always bad.&lt;p&gt;Good friction (verifying emails, asking a question in the signup form, collecting a CC upfront) can result in more paying customers as you’re optimizing your experience towards people who are actually interested in buying your service.&lt;p&gt;Rather than trying to cast a wide net and wasting resources on poor leads who want zero friction.</text></comment>
<story><title>Don’t require a user to be interested twice: lessons on reducing signup friction</title><url>https://bbirnbaum.com/two-lessons-on-reducing-sign-up-friction/</url></story><parent_chain><item><author>mushufasa</author><text>Then you may not have the problem deeply enough to need the solution. It depends on a lot on the context B2B vs B2C, but I&amp;#x27;ve experienced that the B2B customers who won&amp;#x27;t sign up without an absolutely free trial are much much less likely to convert anyways, to the point where it&amp;#x27;s not necessarily worth the effort for sales + support.</text></item><item><author>mister_hn</author><text>I abandon every website that promotes free trial period but asks directly for your credit card.&lt;p&gt;Absolutely a no-go: let me first try it for free and &lt;i&gt;then&lt;/i&gt; I will add the credit card details, if I&amp;#x27;m interested</text></item><item><author>rbritton</author><text>Know your target audience too. I&amp;#x27;m not sure if I&amp;#x27;m it, but reCAPTCHA gives me enough friction that I often abandon pages with it. Simply using Firefox&amp;#x27;s antifingerprinting feature plus some ad&amp;#x2F;tracker blocking is enough for it to be miserable every time.</text></item></parent_chain><comment><author>baddox</author><text>I don’t understand. The only reason it would be beneficial to ask for the credit card now instead of later is if you’re hoping the customer simply forgets to cancel. It signals to me as a customer that you’re not confident that your free trial will convince me to pay.</text></comment>