<story><title>Maintaining large-scale AI capacity at Meta</title><url>https://engineering.fb.com/2024/06/12/production-engineering/maintaining-large-scale-ai-capacity-meta/</url></story><parent_chain><item><author>nomilk</author><text>Meta is going hard into AI (both hardware and software), which is great to see. Something that&amp;#x27;s not super obvious is what specific features of existing apps require AI, that is, how will Meta get return on investment?&lt;p&gt;Two uses I can think of are i) text and image content moderation on fb and instagram (won&amp;#x27;t need as many human reviewers if bots are as&amp;#x2F;more effective), and ii) chatbots for businesses (businesses could provide their business documentation to a meta LLM which could handle customer inquiries via messenger and whatsapp).&lt;p&gt;Anything else?</text></item></parent_chain><comment><author>aprilthird2021</author><text>Meta actually has a whole separate, existing AI research and use case for targeting ads that has seen much better results as their AI capabilities have improved. I don&amp;#x27;t think gen AI is used for this in the way most commenters think, but the improvements in AI architecture &amp;#x2F; infra, training, etc. are all helpful to the AI which helps ad targeting while simultaneously building more powerful Gen AI</text></comment>
<story><title>Maintaining large-scale AI capacity at Meta</title><url>https://engineering.fb.com/2024/06/12/production-engineering/maintaining-large-scale-ai-capacity-meta/</url></story><parent_chain><item><author>nomilk</author><text>Meta is going hard into AI (both hardware and software), which is great to see. Something that&amp;#x27;s not super obvious is what specific features of existing apps require AI, that is, how will Meta get return on investment?&lt;p&gt;Two uses I can think of are i) text and image content moderation on fb and instagram (won&amp;#x27;t need as many human reviewers if bots are as&amp;#x2F;more effective), and ii) chatbots for businesses (businesses could provide their business documentation to a meta LLM which could handle customer inquiries via messenger and whatsapp).&lt;p&gt;Anything else?</text></item></parent_chain><comment><author>candiddevmike</author><text>Fake profiles to boost engagement&amp;#x2F;DAU?  Grandma is lonely on FB now that no one is on there anymore.</text></comment>