<story><title>A Former Tesla Staffer Became an Internet Millionaire in His Spare Time</title><url>https://www.bloomberg.com/news/articles/2018-06-05/this-former-tesla-staffer-became-an-internet-millionaire-in-his-spare-time</url></story><parent_chain><item><author>joncrane</author><text>Seems like this guy hedged his bets every step of the way:&lt;p&gt;- kept his day job while working on startup
- did fake campaign on FB to gauge demand
- got friends to try product
- croudfunded the first batch&lt;p&gt;This is a really risk averse guy who is making it big.  Sort of the opposite of the bombastic risk-it-all founder we often see in SV hero stories.</text></item></parent_chain><comment><author>henrypray</author><text>One thing that Adam Grant writes about in his book, &amp;quot;Originals&amp;quot;, is how it&amp;#x27;s a bit of a fallacy that founders often dive head first and risk it all when starting their companies. Could be somewhat of a confirmation bias but he gives some great examples of how risk averse many founders actually are when starting their companies (Warby Parker was the main example if I remember correctly).&lt;p&gt;&lt;a href=&quot;http:&amp;#x2F;&amp;#x2F;www.adamgrant.net&amp;#x2F;originals&quot; rel=&quot;nofollow&quot;&gt;http:&amp;#x2F;&amp;#x2F;www.adamgrant.net&amp;#x2F;originals&lt;/a&gt;</text></comment>
<story><title>A Former Tesla Staffer Became an Internet Millionaire in His Spare Time</title><url>https://www.bloomberg.com/news/articles/2018-06-05/this-former-tesla-staffer-became-an-internet-millionaire-in-his-spare-time</url></story><parent_chain><item><author>joncrane</author><text>Seems like this guy hedged his bets every step of the way:&lt;p&gt;- kept his day job while working on startup
- did fake campaign on FB to gauge demand
- got friends to try product
- croudfunded the first batch&lt;p&gt;This is a really risk averse guy who is making it big.  Sort of the opposite of the bombastic risk-it-all founder we often see in SV hero stories.</text></item></parent_chain><comment><author>jonny_eh</author><text>It&amp;#x27;s rather inspiring. It shows you can swing for the fences without sacrificing much.</text></comment>