<story><title>Facebook lured advertisers by inflating video ad-watch times: lawsuit</title><url>https://www.mercurynews.com/2018/10/16/facebook-lured-advertisers-by-inflating-ad-watch-times-up-to-900-percent-lawsuit/</url></story><parent_chain><item><author>cm2012</author><text>I am a direct response marketer, and only manage ad campaigns that provably generate revenue. Over $10,000,000 spend across more than a dozen companies. I can tell you that for many products Facebook absolutely outperforms Google.</text></item><item><author>emilsedgh</author><text>A billion dollar business relying such a shallow dark-ui technique for it&amp;#x27;s main source of revenue.&lt;p&gt;The state of marketing departments in companies must be a joke if this is how Facebook and Twitter are milking them.&lt;p&gt;I imagine billions of dollars are being wasted in companies with no return value in the name of &amp;quot;marketing&amp;quot;.&lt;p&gt;And if anyone ever thinks Facebook and Twitter are actual competition to Google in ad market they must be out of their minds.</text></item><item><author>gk1</author><text>Pretty sure Twitter has an ad metrics problem too. As I wrote last year:&lt;p&gt;&amp;gt; When I ran a Twitter Ads campaign for one of my clients, within two days I noticed that Google Analytics was reporting nearly 100% fewer visitors from the campaign than Twitter was reporting clicks. That is, if Twitter counted (and charged for) 100 clicks, Google Analytics showed fewer than 5 visitors from the campaign.&lt;p&gt;&amp;gt; The support team at Twitter Ads told me they are legitimate clicks, but people are probably clicking the image in the tweet to expand the tweet or image, not expecting it to take them to a different site. As soon as they realize they’ve just clicked an outgoing link, they go back or close the tab before our site and Google Analytics script even has time to load.&lt;p&gt;&lt;a href=&quot;https:&amp;#x2F;&amp;#x2F;www.gkogan.co&amp;#x2F;blog&amp;#x2F;how-ad-campaigns-fail&amp;#x2F;&quot; rel=&quot;nofollow&quot;&gt;https:&amp;#x2F;&amp;#x2F;www.gkogan.co&amp;#x2F;blog&amp;#x2F;how-ad-campaigns-fail&amp;#x2F;&lt;/a&gt;</text></item></parent_chain><comment><author>cstejerean</author><text>I’m not surprised. Google shows me ads for things I’m searching for, but Facebook shows me ads for things I wouldn’t even know to look for. I can definitely see how one or the other would be better depending on the type of product.</text></comment>
<story><title>Facebook lured advertisers by inflating video ad-watch times: lawsuit</title><url>https://www.mercurynews.com/2018/10/16/facebook-lured-advertisers-by-inflating-ad-watch-times-up-to-900-percent-lawsuit/</url></story><parent_chain><item><author>cm2012</author><text>I am a direct response marketer, and only manage ad campaigns that provably generate revenue. Over $10,000,000 spend across more than a dozen companies. I can tell you that for many products Facebook absolutely outperforms Google.</text></item><item><author>emilsedgh</author><text>A billion dollar business relying such a shallow dark-ui technique for it&amp;#x27;s main source of revenue.&lt;p&gt;The state of marketing departments in companies must be a joke if this is how Facebook and Twitter are milking them.&lt;p&gt;I imagine billions of dollars are being wasted in companies with no return value in the name of &amp;quot;marketing&amp;quot;.&lt;p&gt;And if anyone ever thinks Facebook and Twitter are actual competition to Google in ad market they must be out of their minds.</text></item><item><author>gk1</author><text>Pretty sure Twitter has an ad metrics problem too. As I wrote last year:&lt;p&gt;&amp;gt; When I ran a Twitter Ads campaign for one of my clients, within two days I noticed that Google Analytics was reporting nearly 100% fewer visitors from the campaign than Twitter was reporting clicks. That is, if Twitter counted (and charged for) 100 clicks, Google Analytics showed fewer than 5 visitors from the campaign.&lt;p&gt;&amp;gt; The support team at Twitter Ads told me they are legitimate clicks, but people are probably clicking the image in the tweet to expand the tweet or image, not expecting it to take them to a different site. As soon as they realize they’ve just clicked an outgoing link, they go back or close the tab before our site and Google Analytics script even has time to load.&lt;p&gt;&lt;a href=&quot;https:&amp;#x2F;&amp;#x2F;www.gkogan.co&amp;#x2F;blog&amp;#x2F;how-ad-campaigns-fail&amp;#x2F;&quot; rel=&quot;nofollow&quot;&gt;https:&amp;#x2F;&amp;#x2F;www.gkogan.co&amp;#x2F;blog&amp;#x2F;how-ad-campaigns-fail&amp;#x2F;&lt;/a&gt;</text></item></parent_chain><comment><author>artificial</author><text>$10m monthly? What type of products? For example I’m in Automotive and the inverse is true @ $4m&amp;#x2F;mo.</text></comment>