<story><title>Google plans ad-blocking feature in Chrome browser</title><url>https://www.wsj.com/articles/google-plans-ad-blocking-feature-in-popular-chrome-browser-1492643233</url></story><parent_chain><item><author>pdog</author><text>It&amp;#x27;s far more likely that Chrome&amp;#x27;s ad-blocking feature will be similar to the implementation of content blockers in Safari (introduced at a WWDC 2015 session)[1][2].&lt;p&gt;The new model for content blockers in Safari is faster and a lot more memory efficient because they&amp;#x27;re compiled into byte code. Content blockers are also more secure and better for privacy because they have no knowledge of the browsing that users are doing. The content-blocking rules are only provided by third parties.&lt;p&gt;Google is probably doing this because it makes their browser faster—not because of some wild conspiracy to show more advertisements.&lt;p&gt;[1]: &lt;a href=&quot;https:&amp;#x2F;&amp;#x2F;developer.apple.com&amp;#x2F;library&amp;#x2F;content&amp;#x2F;documentation&amp;#x2F;General&amp;#x2F;Conceptual&amp;#x2F;ExtensibilityPG&amp;#x2F;ContentBlocker.html&quot; rel=&quot;nofollow&quot;&gt;https:&amp;#x2F;&amp;#x2F;developer.apple.com&amp;#x2F;library&amp;#x2F;content&amp;#x2F;documentation&amp;#x2F;Ge...&lt;/a&gt;&lt;p&gt;[2]: &lt;a href=&quot;https:&amp;#x2F;&amp;#x2F;developer.apple.com&amp;#x2F;videos&amp;#x2F;wwdc&amp;#x2F;2015&amp;#x2F;?id=511&quot; rel=&quot;nofollow&quot;&gt;https:&amp;#x2F;&amp;#x2F;developer.apple.com&amp;#x2F;videos&amp;#x2F;wwdc&amp;#x2F;2015&amp;#x2F;?id=511&lt;/a&gt;</text></item><item><author>TechRemarker</author><text>At first it sounds insane that Google would do such a thing since while ad blocking is growing, enabling the feature natively especially by default would incredibly increase the number of ads blocked.&lt;p&gt;My guess is, that where other blockers by default can easily block all google ads, Chrome blocker would not block Google Ads because it would classify them as acceptable. And Google would then hope that people would use their built in blocker rather than downloading a third party extension which would highly likely block there ads. And if people have a built in blocker that blocks the mostly bad ads, the people would start to hate ads less and be okay with &amp;#x27;good ads&amp;#x27;. Also since people wouldn&amp;#x27;t use third party blockers as much those companies would go out business more likely.&lt;p&gt;It&amp;#x27;s a very risky move on Google&amp;#x27;s part, so would be a bit surprised if it happens. But doing nothing, is equally if not more risky in the long run for there business model.</text></item></parent_chain><comment><author>mseebach</author><text>It&amp;#x27;s pretty clear that Google&amp;#x27;s strategy is that making the web better for everyone and everything is what will grow their ad business long term, rather than violently shoving as many ads as possible into their users faces as fast as possible. It&amp;#x27;s also pretty clear that they are capable of pursuing a long term strategy over chasing short-term cash.</text></comment>
<story><title>Google plans ad-blocking feature in Chrome browser</title><url>https://www.wsj.com/articles/google-plans-ad-blocking-feature-in-popular-chrome-browser-1492643233</url></story><parent_chain><item><author>pdog</author><text>It&amp;#x27;s far more likely that Chrome&amp;#x27;s ad-blocking feature will be similar to the implementation of content blockers in Safari (introduced at a WWDC 2015 session)[1][2].&lt;p&gt;The new model for content blockers in Safari is faster and a lot more memory efficient because they&amp;#x27;re compiled into byte code. Content blockers are also more secure and better for privacy because they have no knowledge of the browsing that users are doing. The content-blocking rules are only provided by third parties.&lt;p&gt;Google is probably doing this because it makes their browser faster—not because of some wild conspiracy to show more advertisements.&lt;p&gt;[1]: &lt;a href=&quot;https:&amp;#x2F;&amp;#x2F;developer.apple.com&amp;#x2F;library&amp;#x2F;content&amp;#x2F;documentation&amp;#x2F;General&amp;#x2F;Conceptual&amp;#x2F;ExtensibilityPG&amp;#x2F;ContentBlocker.html&quot; rel=&quot;nofollow&quot;&gt;https:&amp;#x2F;&amp;#x2F;developer.apple.com&amp;#x2F;library&amp;#x2F;content&amp;#x2F;documentation&amp;#x2F;Ge...&lt;/a&gt;&lt;p&gt;[2]: &lt;a href=&quot;https:&amp;#x2F;&amp;#x2F;developer.apple.com&amp;#x2F;videos&amp;#x2F;wwdc&amp;#x2F;2015&amp;#x2F;?id=511&quot; rel=&quot;nofollow&quot;&gt;https:&amp;#x2F;&amp;#x2F;developer.apple.com&amp;#x2F;videos&amp;#x2F;wwdc&amp;#x2F;2015&amp;#x2F;?id=511&lt;/a&gt;</text></item><item><author>TechRemarker</author><text>At first it sounds insane that Google would do such a thing since while ad blocking is growing, enabling the feature natively especially by default would incredibly increase the number of ads blocked.&lt;p&gt;My guess is, that where other blockers by default can easily block all google ads, Chrome blocker would not block Google Ads because it would classify them as acceptable. And Google would then hope that people would use their built in blocker rather than downloading a third party extension which would highly likely block there ads. And if people have a built in blocker that blocks the mostly bad ads, the people would start to hate ads less and be okay with &amp;#x27;good ads&amp;#x27;. Also since people wouldn&amp;#x27;t use third party blockers as much those companies would go out business more likely.&lt;p&gt;It&amp;#x27;s a very risky move on Google&amp;#x27;s part, so would be a bit surprised if it happens. But doing nothing, is equally if not more risky in the long run for there business model.</text></item></parent_chain><comment><author>SquareWheel</author><text>You&amp;#x27;re being downvoted, but I&amp;#x27;d actually agree.  My guess is this idea originated from the Chrome team in an effort to improve the browsing experience.&lt;p&gt;Google rarely makes unilateral decisions from the top down to product teams.  They mostly operate independently.</text></comment>