<story><title>The Quickest Wins in SEO</title><url>https://segment.io/academy/the-quickest-wins-in-seo</url></story><parent_chain><item><author>joelrunyon</author><text>Also a quick win (ironically), don&apos;t use the .io extension unless you&apos;re actively targeting the indian ocean territory because Google doesn&apos;t include it in it&apos;s list of Generic TLDs.&lt;p&gt;See &lt;a href=&quot;http://support.google.com/webmasters/bin/answer.py?hl=en&amp;#38;answer=1347922&quot; rel=&quot;nofollow&quot;&gt;http://support.google.com/webmasters/bin/answer.py?hl=en&amp;#38...&lt;/a&gt;</text></item></parent_chain><comment><author>lubos</author><text>This is no longer true.&lt;p&gt;I have .IO domain for more than 2 years. 2 years ago, I remember the country for domain on Google Webmaster Tools has been &quot;locked&quot; to Indian Ocean Territory. But at least for last 6 months, I&apos;m now able to change it to any country or leave it unspecified which indicates that .IO is now treated as generic TLD by google.&lt;p&gt;The article you have quoted is simply out of date.</text></comment>
<story><title>The Quickest Wins in SEO</title><url>https://segment.io/academy/the-quickest-wins-in-seo</url></story><parent_chain><item><author>joelrunyon</author><text>Also a quick win (ironically), don&apos;t use the .io extension unless you&apos;re actively targeting the indian ocean territory because Google doesn&apos;t include it in it&apos;s list of Generic TLDs.&lt;p&gt;See &lt;a href=&quot;http://support.google.com/webmasters/bin/answer.py?hl=en&amp;#38;answer=1347922&quot; rel=&quot;nofollow&quot;&gt;http://support.google.com/webmasters/bin/answer.py?hl=en&amp;#38...&lt;/a&gt;</text></item></parent_chain><comment><author>ianstormtaylor</author><text>Good point, although I assume this will be fixed by Google pretty soon. I visit lots of .io sites every day and I don&apos;t think I&apos;ve ever hit one that was indian ocean territory specific. Seeing as it&apos;s all the rage with developer-focused projects, it makes sense that it will join the ranks of .me and .co</text></comment>