<story><title>Defeating Cookie Banners</title><url>https://transcend.io/blog/defeating-cookie-banners</url></story><parent_chain></parent_chain><comment><author>zauguin</author><text>Wouldn&amp;#x27;t less annoying Cookie Banners lead to significantly less data?&lt;p&gt;Or maybe asked differently: Is people giving actual informed consent to tracking actually a thing? I mean for most people I know, the reaction to such banners is one of:&lt;p&gt;&lt;pre&gt;&lt;code&gt;  - opting out
  - trying to opt out but being tricked by misleading design to press a &amp;quot;opt in&amp;quot; button
  - trying to out out but failing and then &amp;quot;opting in&amp;quot; out of desperation
  - people who encountered the previous situations before and &amp;quot;opt in&amp;quot; since they don&amp;#x27;t have the time&amp;#x2F;patience to work through the opt out dialogues and decide that tracking is &amp;quot;the lesser evil&amp;quot;
  - Not understanding what this is about and just clicking anything to make it disappear
&lt;/code&gt;&lt;/pre&gt;
I can&amp;#x27;t remember anyone who ever really wanted to agree to such stuff. Of course I haven&amp;#x27;t done any reliable research on this and it might just be my sampling bias, but I would expect any system which really gives people a choice to get &lt;i&gt;very&lt;/i&gt; little positive responses. (On the other hand people are also trained to accept things like ToS without thinking at the end of the user journey, so maybe it works out fine...)&lt;p&gt;Don&amp;#x27;t get me wrong, I really like the idea and hope that it will be successful. I just don&amp;#x27;t see users agreeing to this.</text></comment>
<story><title>Defeating Cookie Banners</title><url>https://transcend.io/blog/defeating-cookie-banners</url></story><parent_chain></parent_chain><comment><author>Sephr</author><text>Hi, I&amp;#x27;m Eli, the lead engineer behind this project. We&amp;#x27;re on a mission to put an end to cookie banners so we built a new kind of consent manager at Transcend to achieve this goal.
In this post, you can read about the process that went into building a secure firewall for our consent manager.&lt;p&gt;This product is currently in closed beta, so I am sure you may have many questions. I will try to answer any questions you have in the comments.&lt;p&gt;With Transcend Consent Manager, site owners can:&lt;p&gt;• Block, quarantine, &amp;amp; replay tracking events cross-session or in-place (e.g. a same-session DOM mutation is replayed or a fetch() promise is resolved).&lt;p&gt;• Override requests to use alternative domains or enforce privacy rules on parameters, skipping the SDK. (e.g. we can automatically enforce Facebook&amp;#x27;s LDU parameters, Google Consent Mode, Google Ads RDP, YouTube Privacy Enhanced Mode, etc. with no site changes)&lt;p&gt;• Privately sync consent &amp;amp; quarantine data across a first-party set of hosts without data ever leaving the browser.&lt;p&gt;Most importantly, this enables sites to ask for consent later in the user journey, eliminating cookie banners.</text></comment>