<story><title>MUM: A new AI milestone for understanding information</title><url>https://blog.google/products/search/introducing-mum/</url></story><parent_chain><item><author>floatrock</author><text>A not-so-subtle reading shows Google is doubling down on ecommerce applications here:&lt;p&gt;&amp;gt; It could also understand that, in the context of hiking, to “prepare” could include things like fitness training as well as &lt;i&gt;finding the right gear&lt;/i&gt;.&lt;p&gt;&amp;gt; fall is the rainy season on Mt. Fuji so &lt;i&gt;you might need a waterproof jacket&lt;/i&gt;.&lt;p&gt;&amp;gt; MUM could also surface helpful subtopics for deeper exploration — like &lt;i&gt;the top-rated gear&lt;/i&gt; or best training exercises&lt;p&gt;&amp;gt; you might see results like where to enjoy the best views of the mountain, onsen in the area and &lt;i&gt;popular souvenir shops&lt;/i&gt;&lt;p&gt;Or, my favorite line:&lt;p&gt;&amp;gt; MUM would understand the image and connect it with your question to let you know your boots would work just fine. It could then point you to a blog with a list of &lt;i&gt;recommended gear&lt;/i&gt;.&lt;p&gt;(in other words: &amp;quot;Thanks for showing you&amp;#x27;re interested in hiking gear. Here&amp;#x27;s a lot of hiking gear you can buy.&amp;quot;)</text></item></parent_chain><comment><author>rexreed</author><text>There&amp;#x27;s an even bigger picture than possibly monetizing ecommerce revenue (through... ads?). The biggest impact is that they get to use all the content generated on the Internet to create these search &amp;quot;results&amp;quot; that synthesize information from multiple sources without ever having to share traffic or ad revenue with those content sources. Clever.</text></comment>
<story><title>MUM: A new AI milestone for understanding information</title><url>https://blog.google/products/search/introducing-mum/</url></story><parent_chain><item><author>floatrock</author><text>A not-so-subtle reading shows Google is doubling down on ecommerce applications here:&lt;p&gt;&amp;gt; It could also understand that, in the context of hiking, to “prepare” could include things like fitness training as well as &lt;i&gt;finding the right gear&lt;/i&gt;.&lt;p&gt;&amp;gt; fall is the rainy season on Mt. Fuji so &lt;i&gt;you might need a waterproof jacket&lt;/i&gt;.&lt;p&gt;&amp;gt; MUM could also surface helpful subtopics for deeper exploration — like &lt;i&gt;the top-rated gear&lt;/i&gt; or best training exercises&lt;p&gt;&amp;gt; you might see results like where to enjoy the best views of the mountain, onsen in the area and &lt;i&gt;popular souvenir shops&lt;/i&gt;&lt;p&gt;Or, my favorite line:&lt;p&gt;&amp;gt; MUM would understand the image and connect it with your question to let you know your boots would work just fine. It could then point you to a blog with a list of &lt;i&gt;recommended gear&lt;/i&gt;.&lt;p&gt;(in other words: &amp;quot;Thanks for showing you&amp;#x27;re interested in hiking gear. Here&amp;#x27;s a lot of hiking gear you can buy.&amp;quot;)</text></item></parent_chain><comment><author>colordrops</author><text>Another not-so-subtle reading shows google doubling down on being &amp;quot;responsible&amp;quot; which has a lot of collateral damage when they block or de-emphasize legitimate results that don&amp;#x27;t fit their own goals.</text></comment>