<story><title>Don&apos;t hold users hostage, facilitate their exit</title><url>https://chagency.co.uk/blog/increasing-user-retention/dont-take-your-customers-hostages-facilitate-their-exit/</url></story><parent_chain></parent_chain><comment><author>rlayton2</author><text>I cancelled Basecamp today, because it didn&amp;#x27;t fit with my workflow, and the whole thing was &lt;i&gt;easy&lt;/i&gt;. So much so, I would probably be using it again in the future (I work mostly by myself, need a &amp;quot;master todo list&amp;quot; and with many different teams, Basecamp doesn&amp;#x27;t fit this working style, but nothing I&amp;#x27;ve tried does). I&amp;#x27;ll recommend Basecamp to larger teams, and part of that is the exit.&lt;p&gt;Here&amp;#x27;s what Basecamp did:&lt;p&gt;* on their monthly receipt email, they have a link &lt;i&gt;directly to the cancel option&lt;/i&gt;.&lt;p&gt;* They remind you to get your data on the way out, and give a link, right there, to go get it&lt;p&gt;* They give you your data&lt;p&gt;* They cancel straight away, and ask if it&amp;#x27;s ok to survey you (optional).&lt;p&gt;After reading the book It doesn&amp;#x27;t have to be crazy at work (&lt;a href=&quot;https:&amp;#x2F;&amp;#x2F;basecamp.com&amp;#x2F;books&amp;#x2F;calm&quot; rel=&quot;nofollow&quot;&gt;https:&amp;#x2F;&amp;#x2F;basecamp.com&amp;#x2F;books&amp;#x2F;calm&lt;/a&gt; ) I understood the mentality perfectly. I wish them all the best for their product.</text></comment>
<story><title>Don&apos;t hold users hostage, facilitate their exit</title><url>https://chagency.co.uk/blog/increasing-user-retention/dont-take-your-customers-hostages-facilitate-their-exit/</url></story><parent_chain></parent_chain><comment><author>jaabe</author><text>Exit strategies have become an important architecturual requirements when we buy systems. I know this article is pointed at consumers, and the comparison to buying clothes is excellent, but it’s actuallly a big thing in modern enterprise as well.&lt;p&gt;We buy systems we know are going to die. Sometimes they even die because the supplier build something completely new, but mostly it happens when we go to the competition. In either case we still need to be able to migrate our data and business logic seamlessly, and the companies who can’t show us an exit-strategy up front, putting it to contract 4-5 years before we need it, are much less likely to get our business.</text></comment>