<story><title>Google rewrites many page titles</title><url>https://zyppy.com/blog/google-title-rewrite-study/</url></story><parent_chain><item><author>stickfigure</author><text>I think you&amp;#x27;ve got this wrong - they should &lt;i&gt;heavily editorialize&lt;/i&gt; the titles.&lt;p&gt;Honest titles of search results:&lt;p&gt;* &lt;i&gt;Five pages of flowery text and images before two lines of instruction on how to boil rice&lt;/i&gt;&lt;p&gt;* &lt;i&gt;A bunch of tantalizing pictures of exactly what you&amp;#x27;re looking for but zero further information about it&lt;/i&gt;&lt;p&gt;* &lt;i&gt;Product reviews machine-generated from public review sources with affiliate links. Top-rated product has the best affiliate revenue.&lt;/i&gt;&lt;p&gt;* &lt;i&gt;You won&amp;#x27;t care about this solution to a problem you don&amp;#x27;t have.&lt;/i&gt;&lt;p&gt;etc...</text></item><item><author>pavon</author><text>I think that is the worst reason for them to rewrite titles. If they left the title as-is, then I would be able to see in the search results that it was a spammy site and ignore it. Instead Google is helping to launder their SEO and present it as a more legitimate site. If Google thinks a site is gaming their algorithms they should de-prioritize it, not rewrite it.</text></item><item><author>xg15</author><text>&amp;gt; &lt;i&gt;Many site owners find that the titles they carefully craft almost all get rewritten.&lt;/i&gt;&lt;p&gt;Yeah, I&amp;#x27;m with Google on this one. I don&amp;#x27;t see many reasons why a site owner would spend extraordinary amounts of time to &amp;quot;carefully craft&amp;quot; page titles other than SEO and optimizing for clickbaitness. As a user, I&amp;#x27;m fine with Google counteracting this.</text></item></parent_chain><comment><author>titanomachy</author><text>Ah, rice. The quintessential Asian grain, now consumed by billions around the world. When I was a child, my mixed-race family used to eat rice every day! Even today, the subtle aroma of rice wafting up from the kitchen brings a sense of nostalgia. It&amp;#x27;s a sure sign that dinner is approaching, my favorite meal of the day...&lt;p&gt;[5 pages later]&lt;p&gt;1. Put rice and water in rice cooker&lt;p&gt;2. Press &amp;quot;start&amp;quot;</text></comment>
<story><title>Google rewrites many page titles</title><url>https://zyppy.com/blog/google-title-rewrite-study/</url></story><parent_chain><item><author>stickfigure</author><text>I think you&amp;#x27;ve got this wrong - they should &lt;i&gt;heavily editorialize&lt;/i&gt; the titles.&lt;p&gt;Honest titles of search results:&lt;p&gt;* &lt;i&gt;Five pages of flowery text and images before two lines of instruction on how to boil rice&lt;/i&gt;&lt;p&gt;* &lt;i&gt;A bunch of tantalizing pictures of exactly what you&amp;#x27;re looking for but zero further information about it&lt;/i&gt;&lt;p&gt;* &lt;i&gt;Product reviews machine-generated from public review sources with affiliate links. Top-rated product has the best affiliate revenue.&lt;/i&gt;&lt;p&gt;* &lt;i&gt;You won&amp;#x27;t care about this solution to a problem you don&amp;#x27;t have.&lt;/i&gt;&lt;p&gt;etc...</text></item><item><author>pavon</author><text>I think that is the worst reason for them to rewrite titles. If they left the title as-is, then I would be able to see in the search results that it was a spammy site and ignore it. Instead Google is helping to launder their SEO and present it as a more legitimate site. If Google thinks a site is gaming their algorithms they should de-prioritize it, not rewrite it.</text></item><item><author>xg15</author><text>&amp;gt; &lt;i&gt;Many site owners find that the titles they carefully craft almost all get rewritten.&lt;/i&gt;&lt;p&gt;Yeah, I&amp;#x27;m with Google on this one. I don&amp;#x27;t see many reasons why a site owner would spend extraordinary amounts of time to &amp;quot;carefully craft&amp;quot; page titles other than SEO and optimizing for clickbaitness. As a user, I&amp;#x27;m fine with Google counteracting this.</text></item></parent_chain><comment><author>dheera</author><text>Would also be nice if they edited things to actually be true, e.g.&lt;p&gt;* e-bike with 10 miles of actual range even though they advertise 30 miles&lt;p&gt;* laptop with 2 hours of battery life at 100% CPU usage even though they advertise 10 hours&lt;p&gt;* median $450 flight even though they advertise it as $199</text></comment>