<story><title>Intel CEO: &apos;The entire industry is motivated to eliminate the CUDA market&apos;</title><url>https://www.tomshardware.com/tech-industry/artificial-intelligence/intel-ceo-attacks-nvidia-on-ai-the-entire-industry-is-motivated-to-eliminate-the-cuda-market</url></story><parent_chain><item><author>brindlejim</author><text>Fun fact: More than half of all engineers at NVIDIA are software engineers. Jensen has deliberately and strategically built a powerful software stack on top of his GPUs, and he&amp;#x27;s spent decades doing it.&lt;p&gt;Until Intel finds a CEO who is as technical and strategic, as opposed to the bean-counters, I doubt that they will manage to organize a successful counterattack on CUDA.</text></item></parent_chain><comment><author>tester756</author><text>&amp;gt;finds a CEO who is as technical and strategic, as opposed to the bean-counters&lt;p&gt;Did you just call Gelsinger a &amp;quot;non-technical&amp;quot;? wow, how out of touch with reality&lt;p&gt;&amp;gt;Gelsinger first joined Intel at 18 years old in 1979 just after earning an associate degree from Lincoln Tech.[9] He spent much of his career with the company in Oregon,[12] where he maintains a home.[13] In 1987, he co-authored his first book about programming the 80386 microprocessor.[14][1] Gelsinger was the lead architect of the 4th generation 80486 processor[1] introduced in 1989.[9] At age 32, he was named the youngest vice president in Intel&amp;#x27;s history.[7] Mentored by Intel CEO Andrew Grove, Gelsinger became the company&amp;#x27;s CTO in 2001, leading key technology developments, including Wi-Fi, USB, Intel Core and Intel Xeon processors, and 14 chip projects.[2][15] He launched the Intel Developer Forum conference as a counterpart to Microsoft&amp;#x27;s WinHEC.</text></comment>
<story><title>Intel CEO: &apos;The entire industry is motivated to eliminate the CUDA market&apos;</title><url>https://www.tomshardware.com/tech-industry/artificial-intelligence/intel-ceo-attacks-nvidia-on-ai-the-entire-industry-is-motivated-to-eliminate-the-cuda-market</url></story><parent_chain><item><author>brindlejim</author><text>Fun fact: More than half of all engineers at NVIDIA are software engineers. Jensen has deliberately and strategically built a powerful software stack on top of his GPUs, and he&amp;#x27;s spent decades doing it.&lt;p&gt;Until Intel finds a CEO who is as technical and strategic, as opposed to the bean-counters, I doubt that they will manage to organize a successful counterattack on CUDA.</text></item></parent_chain><comment><author>roenxi</author><text>Gelsinger is saying &amp;quot;the entire industry&amp;quot; and that seems likely to be a simple fact. Every single player, other than Nvidia, has an incentive to minimise the importance of CUDA as a proprietary technology. That is a lot more programmers than Nvidia can afford to employ.&lt;p&gt;Even if Intel falls over its own feet, the incentives to bring in more chip manufacturers are huge. It&amp;#x27;ll happen, the only question is whether the timeframe is months, years or a decade. My guess is shorter timeframes, this seems to mostly be matrix multiplication and there is suddenly a lot of money and attention on the matter. And AMD&amp;#x27;s APU play [0] is starting to reach the high end of the market with the MI300A which is an interesting development.&lt;p&gt;[0] EDIT: For anyone not following that story, they&amp;#x27;ve been unifying system and GPU memory; so if I&amp;#x27;ve understood this correctly there isn&amp;#x27;t any need to &amp;quot;copy data to the GPU&amp;quot; any more on those chips. Basically the CPU will now have big extensions for doing matrix math. Seems likely to catch on. Historically they&amp;#x27;ve been adding that tech to low-end CPU so it isn&amp;#x27;t useful for AI work, now they&amp;#x27;re adding it to the big ones.</text></comment>