<story><title>Ad Fraud on LinkedIn</title><url>https://www.samueljscott.com/2020/09/08/linkedin-ad-fraud/</url></story><parent_chain><item><author>marcinzm</author><text>Hard to know how much is ad fraud and how much is people just not being interested in what is being advertised. Don&amp;#x27;t see why I should care about yet another webinar especially if I&amp;#x27;m already a successful CEO and get five thousand webinar requests a day. Might click for more info but then after 10 seconds on the page (and seeing it&amp;#x27;s more BS) I&amp;#x27;ll probably bail.&lt;p&gt;Same as this quote:&lt;p&gt;&amp;gt;“You’ll see the call to action is ‘Request Demo,&amp;#x27;” Gellis said. “So, arguably, a user who sees this ad and clicks legitimately on it will be looking to get a demo of the analytics tool we were marketing.&lt;p&gt;No, if the only option you give me is &amp;quot;Request Demo&amp;quot; but all I want is more info then I&amp;#x27;ll click &amp;quot;Request Demo.&amp;quot; Then when I don&amp;#x27;t get more info or info that I like I&amp;#x27;ll bail.&lt;p&gt;edit: Also at only 11 clicks, the metrics are pure noise. Sure they each cost $45 but it&amp;#x27;s still only 11 clicks. Can&amp;#x27;t even blame the CPC estimation for being off at such a low number.</text></item></parent_chain><comment><author>mumblemumble</author><text>&amp;gt; No, if the only option you give me is &amp;quot;Request Demo&amp;quot; but all I want is more info then I&amp;#x27;ll click &amp;quot;Request Demo.&amp;quot; Then when I don&amp;#x27;t get more info or info that I like I&amp;#x27;ll bail.&lt;p&gt;Exactly. Even if I was thinking about requesting a demo when I clicked the ad, I then want to see a &lt;i&gt;lot&lt;/i&gt; of information on the target site before proceeding. I&amp;#x27;m not going to sign up for a demo unless I think there&amp;#x27;s a pretty good chance I&amp;#x27;ll want to buy.&lt;p&gt;Most vendor websites don&amp;#x27;t provide nearly enough information for me to make that judgment. As someone who doesn&amp;#x27;t consider talking to sales people to be a recreational activity, that leaves me with little choice but to bail.</text></comment>
<story><title>Ad Fraud on LinkedIn</title><url>https://www.samueljscott.com/2020/09/08/linkedin-ad-fraud/</url></story><parent_chain><item><author>marcinzm</author><text>Hard to know how much is ad fraud and how much is people just not being interested in what is being advertised. Don&amp;#x27;t see why I should care about yet another webinar especially if I&amp;#x27;m already a successful CEO and get five thousand webinar requests a day. Might click for more info but then after 10 seconds on the page (and seeing it&amp;#x27;s more BS) I&amp;#x27;ll probably bail.&lt;p&gt;Same as this quote:&lt;p&gt;&amp;gt;“You’ll see the call to action is ‘Request Demo,&amp;#x27;” Gellis said. “So, arguably, a user who sees this ad and clicks legitimately on it will be looking to get a demo of the analytics tool we were marketing.&lt;p&gt;No, if the only option you give me is &amp;quot;Request Demo&amp;quot; but all I want is more info then I&amp;#x27;ll click &amp;quot;Request Demo.&amp;quot; Then when I don&amp;#x27;t get more info or info that I like I&amp;#x27;ll bail.&lt;p&gt;edit: Also at only 11 clicks, the metrics are pure noise. Sure they each cost $45 but it&amp;#x27;s still only 11 clicks. Can&amp;#x27;t even blame the CPC estimation for being off at such a low number.</text></item></parent_chain><comment><author>3np</author><text>&amp;quot;LinkedIn says 11, our server logs show 10, our actual reporting software&amp;#x27;s only showing 8 people. The &lt;i&gt;only&lt;/i&gt; reason that we would not see them pop up in this logging tool is that they were on the site and bounced so quickly that the logging tool was unable to load and capture anything of their session [We&amp;#x27;ve went back and forth will the session recording company multiple times to confirm that]&amp;quot;&lt;p&gt;Seems awareness of ad&amp;#x2F;trackblocking and disabling JavaScript is low in this space.&lt;p&gt;Still, he could absolutely be right some portion of them are misclicks.</text></comment>