<story><title>Eli Lilly pulls millions in Twitter advertising after fake account debacle</title><url>https://endpts.com/aa/GNCCE127YE96J7TZ/?utm_medium=email&amp;utm_campaign=1596%20-%20Eli%20Lilly%20reportedly%20halts%20Twitter%20ad%20spending%20after%20fake%20accounts%20Intellia%20touts%20new%20data%20from%20gene%20editing%20therapy%20Basic&amp;utm_content=1596%20-%20Eli%20Lilly%20reportedly%20halts%20Twitter%20ad%20spending%20after%20fake%20accounts%20Intellia%20touts%20new%20data%20from%20gene%20editing%20therapy%20Basic+CID_0fa9b6fa9b5c73a2803c8bd50878620c&amp;utm_source=ENDPOINTS%20emails&amp;utm_term=Eli%20Lilly%20pulls%20millions%20in%20Twitter%20advertising%20after%20fake%20account%20debacle%20%20report</url></story><parent_chain><item><author>danudey</author><text>&amp;gt; Just to replace it with what he calls &amp;quot;payment verified&amp;quot;, which basically means you have 8$ and means to send it to twitter. Which apparently is worth less than nothing.&lt;p&gt;1. Create a new Apple account&lt;p&gt;2. Buy a $10 iTunes gift card&lt;p&gt;3. Use that to pay for Twitter Blue&lt;p&gt;Would I pay $10 and twenty minutes of my time to knock $20bn off of an insulin profiteer&amp;#x27;s stock price? Absolutely. Put me down for a recurring subscription.</text></item><item><author>scotty79</author><text>It&amp;#x27;s super funny that identity verification of authors of things published was basically more than half of the value twitter provided to its users, both readers and writers and the first thing Elon did was to destroy it.&lt;p&gt;Just to replace it with what he calls &amp;quot;payment verified&amp;quot;, which basically means you have 8$ and means to send it to twitter. Which apparently is worth less than nothing.&lt;p&gt;It kind of reminds me how a while back somebody posted proposed redesign of stackoverflow to make it more nice from UX perspective. However this person wasn&amp;#x27;t a user of stackoverflow and didn&amp;#x27;t understand how much value which features provide and suggested changes that would make very valuable features removed or made less easily accessible while bringing to the front features that are not very useful.&lt;p&gt;I think it just helps to be a user of the product and have a deep understanding for it before you make any changes. Elon used twitter a lot, but in pretty unusual fashion (because he&amp;#x27;s world famous billionaire) so he really didn&amp;#x27;t understand what&amp;#x27;s most valuable part and took it for granted.&lt;p&gt;It&amp;#x27;s really a bit surprising that noone told him that his tweets are worth anything only because people reading them can know they come from Elon not some guy who paid 8$ to call himself Elon on Twitter.</text></item></parent_chain><comment><author>partiallypro</author><text>You can block gift cards in most payment gateways, I imagine you could do similar with Apple&amp;#x27;s system.&lt;p&gt;There also is mixed evidence that Eli Lilly&amp;#x27;s stock actually went down from the tweet, given it reacted hours after the tweet and never recovered (usually fake news items effecting price will immediately correct back to the previous trading level.)&lt;p&gt;Several articles I read about it bury this deep in the article, basically alluding to &amp;quot;we&amp;#x27;ll never actually know why the stock went down.&amp;quot; I would imagine their new Alzheimer&amp;#x27;s drug looming had more to do with it, but idk. It also becomes slightly questionable about if a quant, etc fund would not know the difference between accounts, when you really think about it...it sounds improbable.</text></comment>
<story><title>Eli Lilly pulls millions in Twitter advertising after fake account debacle</title><url>https://endpts.com/aa/GNCCE127YE96J7TZ/?utm_medium=email&amp;utm_campaign=1596%20-%20Eli%20Lilly%20reportedly%20halts%20Twitter%20ad%20spending%20after%20fake%20accounts%20Intellia%20touts%20new%20data%20from%20gene%20editing%20therapy%20Basic&amp;utm_content=1596%20-%20Eli%20Lilly%20reportedly%20halts%20Twitter%20ad%20spending%20after%20fake%20accounts%20Intellia%20touts%20new%20data%20from%20gene%20editing%20therapy%20Basic+CID_0fa9b6fa9b5c73a2803c8bd50878620c&amp;utm_source=ENDPOINTS%20emails&amp;utm_term=Eli%20Lilly%20pulls%20millions%20in%20Twitter%20advertising%20after%20fake%20account%20debacle%20%20report</url></story><parent_chain><item><author>danudey</author><text>&amp;gt; Just to replace it with what he calls &amp;quot;payment verified&amp;quot;, which basically means you have 8$ and means to send it to twitter. Which apparently is worth less than nothing.&lt;p&gt;1. Create a new Apple account&lt;p&gt;2. Buy a $10 iTunes gift card&lt;p&gt;3. Use that to pay for Twitter Blue&lt;p&gt;Would I pay $10 and twenty minutes of my time to knock $20bn off of an insulin profiteer&amp;#x27;s stock price? Absolutely. Put me down for a recurring subscription.</text></item><item><author>scotty79</author><text>It&amp;#x27;s super funny that identity verification of authors of things published was basically more than half of the value twitter provided to its users, both readers and writers and the first thing Elon did was to destroy it.&lt;p&gt;Just to replace it with what he calls &amp;quot;payment verified&amp;quot;, which basically means you have 8$ and means to send it to twitter. Which apparently is worth less than nothing.&lt;p&gt;It kind of reminds me how a while back somebody posted proposed redesign of stackoverflow to make it more nice from UX perspective. However this person wasn&amp;#x27;t a user of stackoverflow and didn&amp;#x27;t understand how much value which features provide and suggested changes that would make very valuable features removed or made less easily accessible while bringing to the front features that are not very useful.&lt;p&gt;I think it just helps to be a user of the product and have a deep understanding for it before you make any changes. Elon used twitter a lot, but in pretty unusual fashion (because he&amp;#x27;s world famous billionaire) so he really didn&amp;#x27;t understand what&amp;#x27;s most valuable part and took it for granted.&lt;p&gt;It&amp;#x27;s really a bit surprising that noone told him that his tweets are worth anything only because people reading them can know they come from Elon not some guy who paid 8$ to call himself Elon on Twitter.</text></item></parent_chain><comment><author>SoftTalker</author><text>And if you shorted Lilly at the same time, you&amp;#x27;ll probably soon be getting a visit from men in dark suits.</text></comment>