<story><title>Introducing Airbnb Plus</title><url>https://www.airbnb.com/plus</url></story><parent_chain><item><author>annexrichmond</author><text>This is strange marketing as it almost sounds like the non-Plus listings aren&amp;#x27;t what people already expect to some degree from an airbnb.&lt;p&gt;&amp;gt; With Airbnb Plus, you can always check in effortlessly. Every home is equipped with a lockbox, keypad, or a host who is on-call to greet you.&lt;p&gt;This is so weird. How would you otherwise check in to a home if it doesn&amp;#x27;t have self check in or a host?&lt;p&gt;&amp;gt; When you book an Airbnb Plus home, you get the focused attention of our Airbnb Plus customer support team–a highly-trained team committed to great service and faster responses&lt;p&gt;Okay, so if there is no self check in and no host to greet me at a non Plus home, I&amp;#x27;m stuck with a poorly trained unresponsive agent.&lt;p&gt;I realize that they want to differentiate the hotel-like quality airbnbs from the others, so they can give it a badge and therefore justify a higher price for it, but the delivery is odd, as other commenters have pointed out.&lt;p&gt;An alternative approach could be to describe such listings as &amp;quot;Guaranteed X, Y, Z&amp;quot;. I think with that language it wouldn&amp;#x27;t undermine the quality of the non Plus listings as much.</text></item></parent_chain><comment><author>calbear81</author><text>Airbnb employee here: Re: the check-in and on-demand requirement, this means that there is 24 hour check-in available vs. a pre-set check-in time that you would have to coordinate closely with a host. This would mean that there&amp;#x27;s a  keypad, lockbox with a key and&amp;#x2F;or a doorman or local key person who will bring the key on demand when requested.</text></comment>
<story><title>Introducing Airbnb Plus</title><url>https://www.airbnb.com/plus</url></story><parent_chain><item><author>annexrichmond</author><text>This is strange marketing as it almost sounds like the non-Plus listings aren&amp;#x27;t what people already expect to some degree from an airbnb.&lt;p&gt;&amp;gt; With Airbnb Plus, you can always check in effortlessly. Every home is equipped with a lockbox, keypad, or a host who is on-call to greet you.&lt;p&gt;This is so weird. How would you otherwise check in to a home if it doesn&amp;#x27;t have self check in or a host?&lt;p&gt;&amp;gt; When you book an Airbnb Plus home, you get the focused attention of our Airbnb Plus customer support team–a highly-trained team committed to great service and faster responses&lt;p&gt;Okay, so if there is no self check in and no host to greet me at a non Plus home, I&amp;#x27;m stuck with a poorly trained unresponsive agent.&lt;p&gt;I realize that they want to differentiate the hotel-like quality airbnbs from the others, so they can give it a badge and therefore justify a higher price for it, but the delivery is odd, as other commenters have pointed out.&lt;p&gt;An alternative approach could be to describe such listings as &amp;quot;Guaranteed X, Y, Z&amp;quot;. I think with that language it wouldn&amp;#x27;t undermine the quality of the non Plus listings as much.</text></item></parent_chain><comment><author>pbreit</author><text>I don&amp;#x27;t usually care about naming at all because it&amp;#x27;s typically irrelevant to the actual product. But &amp;quot;Plus&amp;quot; seems like surprisingly bad naming, especially for a company that has excelled at branding (I don&amp;#x27;t love the new logo). Uber&amp;#x27;s &amp;quot;Select&amp;quot; and, to a lesser extent, Lyft&amp;#x27;s &amp;quot;Premier&amp;quot; seem better.</text></comment>