<story><title>What we learned from 3 years of bra engineering, and what&apos;s next</title><url>https://bratheory.com/what-we-learned-and-whats-next/</url></story><parent_chain><item><author>DelaneyM</author><text>The many concerns in this thread (and their upvotes) about price (350$) are one of the best examples of the risks of gender imbalance in venture funding I&amp;#x27;ve yet seen.&lt;p&gt;I suspect pretty much any woman in North America, regardless of ability to afford it, would see that as a totally rational price point.&lt;p&gt;And as someone who _can_ afford it, I&amp;#x27;m seriously weighing a trip to NYC to be fitted.</text></item></parent_chain><comment><author>cooperadymas</author><text>Am I misunderstanding, are are you actually positing that nearly any American woman would think $350 is a rational price point for a bra?&lt;p&gt;Because that would be one of the best examples of the risk of wealth imbalance in our country that I&amp;#x27;ve yet seen.</text></comment>
<story><title>What we learned from 3 years of bra engineering, and what&apos;s next</title><url>https://bratheory.com/what-we-learned-and-whats-next/</url></story><parent_chain><item><author>DelaneyM</author><text>The many concerns in this thread (and their upvotes) about price (350$) are one of the best examples of the risks of gender imbalance in venture funding I&amp;#x27;ve yet seen.&lt;p&gt;I suspect pretty much any woman in North America, regardless of ability to afford it, would see that as a totally rational price point.&lt;p&gt;And as someone who _can_ afford it, I&amp;#x27;m seriously weighing a trip to NYC to be fitted.</text></item></parent_chain><comment><author>1123581321</author><text>I thought you might be right, so I did some polling on this product and got feedback like:&lt;p&gt;* “Bergner’s and Macy’s already can get a good fit. They have 15 cup sizes most people don’t know about”&lt;p&gt;* “I’d pay $150 for a custom fit if my size weren’t fluctuating”&lt;p&gt;* “If I have to travel, I can already get a really good bra in Paris, NY or London that look better”&lt;p&gt;* “Seems like it could be successful if enough women who don’t know their options hear about it”&lt;p&gt;These are aggregates of the most commonly expressed opinions. It seems like price might be a valid concern of women as well as men. I am sure that with enough press, this founder can succeed, but I don’t think I’d necessarily be biased if I thought it wasn’t competitive or disruptive enough. The qualities and connections of the founding team matter more than anything when the problem is that existing solutions aren’t popular enough to meet demand.</text></comment>