<story><title>Apple Is Said to Be Rethinking Strategy on Self-Driving Cars</title><url>http://mobile.nytimes.com/2016/09/10/technology/apple-is-said-to-be-rethinking-strategy-on-self-driving-cars.html</url></story><parent_chain></parent_chain><comment><author>Jerry2</author><text>This was obviously a controlled leak by Apple... it was released in after-hours on a Friday and was leaked to an Apple friendly journalist.&lt;p&gt;I think the scale of this downsizing is being underestimated. I think Apple car is dead.</text></comment>
<story><title>Apple Is Said to Be Rethinking Strategy on Self-Driving Cars</title><url>http://mobile.nytimes.com/2016/09/10/technology/apple-is-said-to-be-rethinking-strategy-on-self-driving-cars.html</url></story><parent_chain></parent_chain><comment><author>IBM</author><text>This report refers to the earlier Bloomberg report but basically contradicts it [1]. In that report they said the strategy was shifting towards making the underlying tech for self-driving rather than a car, but that never made any sense to me.&lt;p&gt;The value in the business to Apple will be in the design, interior, and performance of the vehicle. Self-driving technology is going to be a commodity; buyers are certainly not going to be evaluating the self-driving capabilities when deciding which car to buy. The most important part is making a nice car, the self-driving tech is an implementation detail (and it will be like deciding whether to use Bluetooth and&amp;#x2F;or Wi-Fi for a wireless protocol like AirPlay). Many companies are working on self-driving tech, including Uber which Apple is indirectly an investor in now (and won&amp;#x27;t be competing with each other, like Google). There will be plenty of time to work on it internally, license&amp;#x2F;buy it or collaborate with someone like Uber. Their development efforts should be focused on everything else (like manufacturing processes to enable scale and avoid Tesla&amp;#x27;s problems), that&amp;#x27;s what their business will really be about.&lt;p&gt;[1] &lt;a href=&quot;http:&amp;#x2F;&amp;#x2F;www.bloomberg.com&amp;#x2F;news&amp;#x2F;articles&amp;#x2F;2016-07-28&amp;#x2F;apple-taps-blackberry-talent-as-car-project-takes-software-turn&quot; rel=&quot;nofollow&quot;&gt;http:&amp;#x2F;&amp;#x2F;www.bloomberg.com&amp;#x2F;news&amp;#x2F;articles&amp;#x2F;2016-07-28&amp;#x2F;apple-taps...&lt;/a&gt;</text></comment>