<story><title>Intel&apos;s Immiseration</title><url>https://thechipletter.substack.com/p/intels-immiseration</url></story><parent_chain><item><author>PaulHoule</author><text>The biggest problem I&amp;#x27;ve seen with Intel is that they are &amp;quot;getting high on their own supply&amp;quot; and the whole tech press enables them with the sole exception of Charlie Demerjian.&lt;p&gt;They should pick a few random people out of the phone book and pay them handsomely for their advice,  this way they might start to &amp;quot;see themselves as other see them&amp;quot;.  Most of all they need to recognize the phenomenon of &amp;quot;brand destruction&amp;quot; which has manifest in clueless campaigns such as &amp;quot;Ultrabooks&amp;quot;,  brands that should have been killed off years ago (&amp;quot;Celeron&amp;quot;,  sorry,  low performance brands have a shelf life,  there&amp;#x27;s a reason why Honda is still making the Civic but GM is not making the Chevette) and that they should write it in their bylaws that they are getting out of the GPU business permanently (they&amp;#x27;ve made so many awful products it will take 15 years for people to get the idea that an Intel GPU adds value,  instead it&amp;#x27;s this awful thing you have to turn off so that it won&amp;#x27;t screw up graphics in your web browser when you&amp;#x27;re using a Discrete GPU.)  People might get their heads around the idea that an Intel CPU is a premium brand &lt;i&gt;if&lt;/i&gt; it had a GPU chiplet from a reputable manufacturer like AMD or NVIDIA.&lt;p&gt;(Oddly when Intel has had a truly premium brand,  as in SSDs,  they&amp;#x27;ve ignored it.  Hardly anybody noticed the great 95% latency performance that of Intel SSDs because hardly anybody realizes that 95% latency is &lt;i&gt;what you feel when your computer feels slow&lt;/i&gt;.  Intel SSDs were one Intel product that I would seek out by name,  at least until they sold their SSD division.  Most people who&amp;#x27;ve run a lot of Intel SSDs swear by them.)</text></item></parent_chain><comment><author>Miraste</author><text>A lot of these are symptoms of the root cause: a bad product. Ultrabooks aren&amp;#x27;t a terrible concept; they&amp;#x27;re the Wintel version of Macbook Airs. Making a non-Apple Apple device is a fine business strategy, and Samsung has made plenty of money off of it. The problem was that Intel chips continually crippled them, making them hot and slow with no battery life. People don&amp;#x27;t like Celerons and iGPUs because they all run at the speed of molasses.&lt;p&gt;Any of these branding decisions would have worked fine, if the products did. But no amount of marketing will fix bad engineering.</text></comment>
<story><title>Intel&apos;s Immiseration</title><url>https://thechipletter.substack.com/p/intels-immiseration</url></story><parent_chain><item><author>PaulHoule</author><text>The biggest problem I&amp;#x27;ve seen with Intel is that they are &amp;quot;getting high on their own supply&amp;quot; and the whole tech press enables them with the sole exception of Charlie Demerjian.&lt;p&gt;They should pick a few random people out of the phone book and pay them handsomely for their advice,  this way they might start to &amp;quot;see themselves as other see them&amp;quot;.  Most of all they need to recognize the phenomenon of &amp;quot;brand destruction&amp;quot; which has manifest in clueless campaigns such as &amp;quot;Ultrabooks&amp;quot;,  brands that should have been killed off years ago (&amp;quot;Celeron&amp;quot;,  sorry,  low performance brands have a shelf life,  there&amp;#x27;s a reason why Honda is still making the Civic but GM is not making the Chevette) and that they should write it in their bylaws that they are getting out of the GPU business permanently (they&amp;#x27;ve made so many awful products it will take 15 years for people to get the idea that an Intel GPU adds value,  instead it&amp;#x27;s this awful thing you have to turn off so that it won&amp;#x27;t screw up graphics in your web browser when you&amp;#x27;re using a Discrete GPU.)  People might get their heads around the idea that an Intel CPU is a premium brand &lt;i&gt;if&lt;/i&gt; it had a GPU chiplet from a reputable manufacturer like AMD or NVIDIA.&lt;p&gt;(Oddly when Intel has had a truly premium brand,  as in SSDs,  they&amp;#x27;ve ignored it.  Hardly anybody noticed the great 95% latency performance that of Intel SSDs because hardly anybody realizes that 95% latency is &lt;i&gt;what you feel when your computer feels slow&lt;/i&gt;.  Intel SSDs were one Intel product that I would seek out by name,  at least until they sold their SSD division.  Most people who&amp;#x27;ve run a lot of Intel SSDs swear by them.)</text></item></parent_chain><comment><author>immibis</author><text>I have an Arc A770 and it seems to work fine so far... though I&amp;#x27;ve only had it for a month. There are some tolerable teething problems: I can&amp;#x27;t set the fan curve from Linux so I had to duct tape some extra fans, and it&amp;#x27;s incompatible with BIOS boot (requires UEFI) which should be considered acceptable in 2024. For presumably the same reason, there&amp;#x27;s no graphics output in early Linux boot until the GPU driver is loaded.&lt;p&gt;The IGPU in my previous machine&amp;#x27;s i7-6700K (Skylake) was also just fine. Intel Graphics Media Accelerator, yeah that really sucked, but that was like 15 years ago?</text></comment>