<story><title>Postmark has been acquired by ActiveCampaign</title><url>https://wildbit.com/blog/postmark-has-been-acquired-by-activecampaign</url></story><parent_chain><item><author>mbStavola</author><text>Extremely mixed feelings on this one.&lt;p&gt;On one hand, it&amp;#x27;s awesome Wildbit was able to sell Postmark on their terms. To be able to build something, make money, and then walk away when you want is a huge accomplishment. Hats off to them.&lt;p&gt;On the other hand, the reason I always chose Postmark over Sendgrid, MailChimp, et cetera, even though they were much smaller, is because they seriously cared about their customers. Support is fantastic of course, but it was really the little things that made the experience great.&lt;p&gt;An example, they manually vetted each of their API consumers to ensure one bad apple doesn&amp;#x27;t spoil the bushel. It&amp;#x27;s probably not cost effective to gate customers like this, but in the end I don&amp;#x27;t have to worry about MY email not being delivered by one of the major providers because some other person used Postmark to send a spam campaign. Stuff like this happened all the time with Sendgrid and the only remediation I&amp;#x27;ve ever seen was &amp;quot;upgrade to our $90&amp;#x2F;mo plan and manage it on your own.&amp;quot;&lt;p&gt;Maybe ActiveCampaign will keep this level of quality and care (it is the same team after all), but I can&amp;#x27;t help but be a little cautious. I&amp;#x27;ve been burned one too many times by an acquisition of a great product by a not-so-great company.</text></item></parent_chain><comment><author>pascal07</author><text>Hey there, Rian here (Head of Product at Postmark). We definitely understand the &amp;quot;mixed feelings&amp;quot; response for an acquisition like this. A couple things I want to reiterate:&lt;p&gt;* The entire Postmark team is joining ActiveCampaign, and we are going to continue to operate the way we have always operated for the foreseeable future. That includes the support team you love!&lt;p&gt;* We definitely don&amp;#x27;t plan to change any of the things we do to ensure the highest deliverability in the industry. We are not, for example, making any changes to the manual approval process—that will definitely continue.&lt;p&gt;Also keep an eye on the FAQ as we will be updating it throughout the day: &lt;a href=&quot;https:&amp;#x2F;&amp;#x2F;postmarkapp.com&amp;#x2F;postmark-activecampaign-faq&quot; rel=&quot;nofollow&quot;&gt;https:&amp;#x2F;&amp;#x2F;postmarkapp.com&amp;#x2F;postmark-activecampaign-faq&lt;/a&gt;</text></comment>
<story><title>Postmark has been acquired by ActiveCampaign</title><url>https://wildbit.com/blog/postmark-has-been-acquired-by-activecampaign</url></story><parent_chain><item><author>mbStavola</author><text>Extremely mixed feelings on this one.&lt;p&gt;On one hand, it&amp;#x27;s awesome Wildbit was able to sell Postmark on their terms. To be able to build something, make money, and then walk away when you want is a huge accomplishment. Hats off to them.&lt;p&gt;On the other hand, the reason I always chose Postmark over Sendgrid, MailChimp, et cetera, even though they were much smaller, is because they seriously cared about their customers. Support is fantastic of course, but it was really the little things that made the experience great.&lt;p&gt;An example, they manually vetted each of their API consumers to ensure one bad apple doesn&amp;#x27;t spoil the bushel. It&amp;#x27;s probably not cost effective to gate customers like this, but in the end I don&amp;#x27;t have to worry about MY email not being delivered by one of the major providers because some other person used Postmark to send a spam campaign. Stuff like this happened all the time with Sendgrid and the only remediation I&amp;#x27;ve ever seen was &amp;quot;upgrade to our $90&amp;#x2F;mo plan and manage it on your own.&amp;quot;&lt;p&gt;Maybe ActiveCampaign will keep this level of quality and care (it is the same team after all), but I can&amp;#x27;t help but be a little cautious. I&amp;#x27;ve been burned one too many times by an acquisition of a great product by a not-so-great company.</text></item></parent_chain><comment><author>Belphemur</author><text>I agree with you, such a bittersweet taste in the mouth.&lt;p&gt;I don&amp;#x27;t think that a Marketing company is the right type of company to run Postmark.&lt;p&gt;Postmark care about deliverability not about &amp;quot;engagement&amp;quot;. Everything is about being sure your mail get to your clients not about how to craft marketing campaign from their product.&lt;p&gt;How much do you bet ActiveCampaign is going to add some email editor and campaign management feature to Postmark ?&lt;p&gt;I truly hope they won&amp;#x27;t touch their acquisition and let it run how it always has instead of adding feature that doesn&amp;#x27;t make sense with the product just to compete with MailChimp and other big names.</text></comment>