<story><title>What’s Inside Every iPhone, from Retina Displays to Cameras</title><url>https://www.bloomberg.com/features/apple-iphone-guts/</url></story><parent_chain></parent_chain><comment><author>ggm</author><text>As I heard it, Apple boosted VLSI design smarts in the UK to get audio stuff in the iPod era, got really good FPGA and there was a one-two year boost in the british chip smarts IPR. Next cycle round, Apple went to the cheaper foundries and said &amp;quot;do this smart stuff cheaper&amp;quot; and undercut. So the apple model appears to me to be: get good design work, but don&amp;#x27;t depend on it, leverage scale to get cheaper.&lt;p&gt;Apple is still hugely exposed to the lack of diversity in touch screen and battery smarts. I expect to see something there, because it must hurt paying Samsung with one hand, while you are suing for a pound of flesh with the other.</text></comment>
<story><title>What’s Inside Every iPhone, from Retina Displays to Cameras</title><url>https://www.bloomberg.com/features/apple-iphone-guts/</url></story><parent_chain></parent_chain><comment><author>KGIII</author><text>It&amp;#x27;s worth a look, actually.&lt;p&gt;At first, I was thinking, &amp;quot;Surely they mean &amp;quot;current&amp;quot; and not &amp;quot;every.&amp;quot; So, I clicked the link and, sure enough, they do actually mean every iPhone.&lt;p&gt;It&amp;#x27;s a bit more in-depth than I&amp;#x27;d expect from Bloomberg and that&amp;#x27;s a pleasant surprise. Nice find, OP.</text></comment>