<story><title>Host me in California</title><url>http://www.hostmeinca.com</url></story><parent_chain><item><author>UnoriginalGuy</author><text>That page causes Chrome to lag.&lt;p&gt;I would also say that if that page was any longer or any more information dense then it wouldn&apos;t work as a thing. It only works because there is so little content.&lt;p&gt;In general it depends what you&apos;re trying to sell. I&apos;ve never actually purchased from one of these &quot;flow&quot; pages, but I have purchased a lot from more boring product pages like this:&lt;p&gt;&lt;a href=&quot;http://www.linode.com/tour/&quot; rel=&quot;nofollow&quot;&gt;http://www.linode.com/tour/&lt;/a&gt;&lt;p&gt;The OP&apos;s sales page is definitely in fashion right now, in fact it looks like every current startup&apos;s page. But just because it is in fashion doesn&apos;t mean it is actually effective, and I&apos;ve seen no evidence (and the OP supplies none) that it causes higher conversions than a &quot;boring&quot; sales page.</text></item></parent_chain><comment><author>georgraphics</author><text>This 16y old boy builds a sweet website – good enough to reach #1 on this page – just to push his goal of a year in CA and you offer an introductory &quot;… causes Chrome to lag&quot;. Come on, that&apos;s better stuff than I see from some &apos;professionals&apos;.</text></comment>
<story><title>Host me in California</title><url>http://www.hostmeinca.com</url></story><parent_chain><item><author>UnoriginalGuy</author><text>That page causes Chrome to lag.&lt;p&gt;I would also say that if that page was any longer or any more information dense then it wouldn&apos;t work as a thing. It only works because there is so little content.&lt;p&gt;In general it depends what you&apos;re trying to sell. I&apos;ve never actually purchased from one of these &quot;flow&quot; pages, but I have purchased a lot from more boring product pages like this:&lt;p&gt;&lt;a href=&quot;http://www.linode.com/tour/&quot; rel=&quot;nofollow&quot;&gt;http://www.linode.com/tour/&lt;/a&gt;&lt;p&gt;The OP&apos;s sales page is definitely in fashion right now, in fact it looks like every current startup&apos;s page. But just because it is in fashion doesn&apos;t mean it is actually effective, and I&apos;ve seen no evidence (and the OP supplies none) that it causes higher conversions than a &quot;boring&quot; sales page.</text></item></parent_chain><comment><author>lifeisstillgood</author><text>The new style of sales page is not about flowing downwards - its about having one message (getting to school in the US), emphasise what the purchaser will gain, filter out those its not going to benefit, and be consistently repeating the message.&lt;p&gt;The kids page does this - it sells his sponsorship needs really well.&lt;p&gt;Everything else is noise.&lt;p&gt;I cannot point to any research but I am pretty sure that a sales page that&lt;p&gt;has focus, one message, filters out its non-target audience and clearly and simply repeats its message&lt;p&gt;&lt;i&gt;is better&lt;/i&gt;&lt;p&gt;than unfocused, off message, vague sales pages.&lt;p&gt;Whether they flow downwards or not is of secondary order.</text></comment>