<story><title>YouTube is testing a more aggressive approach against ad blockers</title><url>https://www.androidpolice.com/youtube-ad-blockers-three-strikes/</url></story><parent_chain><item><author>makestuff</author><text>I pay for YT premium because the ads were getting ridiculous (I think this is partly their goal to push people to premium subscriptions) and I want to support the creators. However, now every video has a damn host read ad embedded in it. I find it incredibly frustrating that my $15&amp;#x2F;mo isn&amp;#x27;t enough. I watch on my TV mainly so I can&amp;#x27;t use one of those plugins that skips host read ads. I just manually skip them. Maybe that makes me an asshole and anti-creator, but I already pay for premium and its getting ridiculous when a 10-15 minute video as a 60 second host read ad in the middle of it.</text></item><item><author>kitsunesoba</author><text>This doesn&amp;#x27;t really affect me since I subscribe to premium, but something that a lot of ad-based services don&amp;#x27;t seem to grasp is &lt;i&gt;why&lt;/i&gt; people block ads.&lt;p&gt;It&amp;#x27;s because they&amp;#x27;ve become increasingly obnoxious. Nobody blocked ads when they were a simple column of links in the gutter or maybe an animated GIF banner with 3 frames. No, adblockers became popular because ads kept getting more loud (both visually and audibly), in your face, and resource hungry (remember those flash ads that&amp;#x27;d keep your CPU pegged?). The web became unusable if you didn&amp;#x27;t have a blocker installed.&lt;p&gt;Web advertisers seem like a classic case of taking miles when given an inch.</text></item></parent_chain><comment><author>belthesar</author><text>In general, I don&amp;#x27;t mind sponsor reads in a video for a couple reasons:&lt;p&gt;1. They&amp;#x27;re produced much more mindfully in context of the video your watching. At their most basic, they&amp;#x27;re a small ad read at the beginning of a video, at their best, they&amp;#x27;re a much more likely to be relevant to me (the consumer) ad that doesn&amp;#x27;t cause me to lose focus on the video&amp;#x27;s original context. When a YouTube ad plays on my iPad while I&amp;#x27;m listening to something during my daily shower, I don&amp;#x27;t really fear that a sponsor read is going to cause me to lose focus on the topic, largely because the automated ad inserter isn&amp;#x27;t going to accidentally cut out a second or two before a natural break, or even worse, in the middle of a sentence.&lt;p&gt;2. I know the proceeds of the ad are going directly to the creator, instead of to a machine that does ads in a way that myself, and a slough of psychologists, believe is damaging to a human.&lt;p&gt;I would much rather pay for YT Premium, or other services for ad free content viewing, however a lack of job security has lead me to sock away that and other funds that would go to paying for content like this to my rainy day fund. If it were a binary choice of pay for YT or not right now, I wouldn&amp;#x27;t, and I&amp;#x27;d miss out on some fun, informative, and entertaining content, but in a way, I wish that was the case. It&amp;#x27;d come with some awful consequences for an entire ecosystem of content creators, but ultimately that&amp;#x27;s the consequences of pedaling tech drugs, and that&amp;#x27;s a whole different conversation.</text></comment>
<story><title>YouTube is testing a more aggressive approach against ad blockers</title><url>https://www.androidpolice.com/youtube-ad-blockers-three-strikes/</url></story><parent_chain><item><author>makestuff</author><text>I pay for YT premium because the ads were getting ridiculous (I think this is partly their goal to push people to premium subscriptions) and I want to support the creators. However, now every video has a damn host read ad embedded in it. I find it incredibly frustrating that my $15&amp;#x2F;mo isn&amp;#x27;t enough. I watch on my TV mainly so I can&amp;#x27;t use one of those plugins that skips host read ads. I just manually skip them. Maybe that makes me an asshole and anti-creator, but I already pay for premium and its getting ridiculous when a 10-15 minute video as a 60 second host read ad in the middle of it.</text></item><item><author>kitsunesoba</author><text>This doesn&amp;#x27;t really affect me since I subscribe to premium, but something that a lot of ad-based services don&amp;#x27;t seem to grasp is &lt;i&gt;why&lt;/i&gt; people block ads.&lt;p&gt;It&amp;#x27;s because they&amp;#x27;ve become increasingly obnoxious. Nobody blocked ads when they were a simple column of links in the gutter or maybe an animated GIF banner with 3 frames. No, adblockers became popular because ads kept getting more loud (both visually and audibly), in your face, and resource hungry (remember those flash ads that&amp;#x27;d keep your CPU pegged?). The web became unusable if you didn&amp;#x27;t have a blocker installed.&lt;p&gt;Web advertisers seem like a classic case of taking miles when given an inch.</text></item></parent_chain><comment><author>hippich</author><text>See if you can install &lt;a href=&quot;https:&amp;#x2F;&amp;#x2F;github.com&amp;#x2F;yuliskov&amp;#x2F;SmartTubeNext&quot;&gt;https:&amp;#x2F;&amp;#x2F;github.com&amp;#x2F;yuliskov&amp;#x2F;SmartTubeNext&lt;/a&gt; - it has sponsorblock in it</text></comment>