<story><title>After GDPR, The New York Times cut off ad exchanges and kept growing ad revenue</title><url>https://digiday.com/media/new-york-times-gdpr-cut-off-ad-exchanges-europe-ad-revenue/</url></story><parent_chain><item><author>rusk</author><text>My experience of targeted advertising is Amazon trying to sell me things I’ve already bought ...</text></item><item><author>MarkMc</author><text>I would be absolutely astounded if targeted ads did not provide significant long-term advantage to a big player like Google.  How can it be that having intimate knowledge of someone would not allow you to sell them more stuff?  John has a 10th wedding anniversary coming up.  Mary is single and goes to the gym every day.  Steve just got a promotion and likes the BMW 3 series. Michael is overweight but has just gone on a diet.  Are such details of no significance determining what ads to show these people?&lt;p&gt;Having said that, I&amp;#x27;m constantly surprised by how bad Google is at targeted advertising.  For example, today when I visit nytimes.com I see an ad from Google &lt;i&gt;with the ad text in French&lt;/i&gt;.  Hey Google, despite my recent visit to Paris &lt;i&gt;I don&amp;#x27;t speak French&lt;/i&gt; - maybe your AI experts could analyse my 13 years of Gmail and search history to figure that out!&lt;p&gt;PS: I&amp;#x27;m a Google shareholder, so my confirmation bias is in the other direction :)</text></item><item><author>bitofhope</author><text>I honestly would not be surprised if the difference in effectiveness of targeted vs untargeted advertisement turns out to be none, negligible or even unfavorable to targeted. Sure, NYT is not enough data to be significant, especially when compensating for my confirmation bias, but I would really like to see more sites stop tracking, at least from an ethical standpoint.</text></item></parent_chain><comment><author>badwolf</author><text>This is a point I bring up when casually talking with non-tech minded friends when they start talking about machine learning taking over everything...&lt;p&gt;I bought a Dyson last summer. Amazon is still suggesting that I buy more vacuum cleaners.</text></comment>
<story><title>After GDPR, The New York Times cut off ad exchanges and kept growing ad revenue</title><url>https://digiday.com/media/new-york-times-gdpr-cut-off-ad-exchanges-europe-ad-revenue/</url></story><parent_chain><item><author>rusk</author><text>My experience of targeted advertising is Amazon trying to sell me things I’ve already bought ...</text></item><item><author>MarkMc</author><text>I would be absolutely astounded if targeted ads did not provide significant long-term advantage to a big player like Google.  How can it be that having intimate knowledge of someone would not allow you to sell them more stuff?  John has a 10th wedding anniversary coming up.  Mary is single and goes to the gym every day.  Steve just got a promotion and likes the BMW 3 series. Michael is overweight but has just gone on a diet.  Are such details of no significance determining what ads to show these people?&lt;p&gt;Having said that, I&amp;#x27;m constantly surprised by how bad Google is at targeted advertising.  For example, today when I visit nytimes.com I see an ad from Google &lt;i&gt;with the ad text in French&lt;/i&gt;.  Hey Google, despite my recent visit to Paris &lt;i&gt;I don&amp;#x27;t speak French&lt;/i&gt; - maybe your AI experts could analyse my 13 years of Gmail and search history to figure that out!&lt;p&gt;PS: I&amp;#x27;m a Google shareholder, so my confirmation bias is in the other direction :)</text></item><item><author>bitofhope</author><text>I honestly would not be surprised if the difference in effectiveness of targeted vs untargeted advertisement turns out to be none, negligible or even unfavorable to targeted. Sure, NYT is not enough data to be significant, especially when compensating for my confirmation bias, but I would really like to see more sites stop tracking, at least from an ethical standpoint.</text></item></parent_chain><comment><author>delinka</author><text>This seems to be ingrained deeper than targeted ads. Orders give me the option to &amp;quot;buy it again&amp;quot; for things that I only ever need one of.</text></comment>