<story><title>What storytelling does to our brains</title><url>http://blog.bufferapp.com/science-of-storytelling-why-telling-a-story-is-the-most-powerful-way-to-activate-our-brains</url></story><parent_chain></parent_chain><comment><author>seanlinehan</author><text>About a year ago I starting becoming incredibly interested in making ideas spread. I decided to read books on how to present myself and my ideas in a way that builds my own credibility, trustworthiness, and helps people to take on my ideas.&lt;p&gt;If you are interested in these things, I highly recommend &lt;i&gt;Made to Stick&lt;/i&gt; by the Heath Brothers [1]. It focuses on the SUCCESs framework:&lt;p&gt;S - Short&lt;p&gt;U - Unexpected&lt;p&gt;C - Credible&lt;p&gt;C - Concrete&lt;p&gt;E - Emotional&lt;p&gt;S - Stories&lt;p&gt;They elaborate in excellent detail on each of these ideas and the acronym that they coined is a perfect example.&lt;p&gt;In terms of building your own credibility, I suggest reading &lt;i&gt;How to Win Friends and Influence People&lt;/i&gt; by Dale Carnegie. [2] This book is instrumental in understanding the basic concepts that can have a material impact on your life. I think that Autobiography of Ben Franklin [3] teaches a few key lessons in the use of diffidence that harmonizes well with Carnegie&apos;s ideas.&lt;p&gt;[1] &lt;a href=&quot;http://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287&quot; rel=&quot;nofollow&quot;&gt;http://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/140...&lt;/a&gt;&lt;p&gt;[2] &lt;a href=&quot;http://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034&quot; rel=&quot;nofollow&quot;&gt;http://www.amazon.com/How-Win-Friends-Influence-People/dp/06...&lt;/a&gt;&lt;p&gt;[3] &lt;a href=&quot;http://www.classicly.com/download-autobiography-of-benjamin-franklin-pdf&quot; rel=&quot;nofollow&quot;&gt;http://www.classicly.com/download-autobiography-of-benjamin-...&lt;/a&gt;</text></comment>
<story><title>What storytelling does to our brains</title><url>http://blog.bufferapp.com/science-of-storytelling-why-telling-a-story-is-the-most-powerful-way-to-activate-our-brains</url></story><parent_chain></parent_chain><comment><author>NathanKP</author><text>&lt;i&gt;Our brain learns to ignore certain overused words and phrases that are used to make stories awesome&lt;/i&gt;&lt;p&gt;This applies tremendously in marketing, and is one of the reasons why marketing speak has to change constantly. Otherwise people start ignoring the cliché ad speak.</text></comment>