<story><title>EU privacy agency urges more safeguards to curb U.S. tech giants</title><url>https://www.reuters.com/article/us-eu-tech-privacy/eu-privacy-agency-urges-more-safeguards-to-curb-u-s-tech-giants-idUSKBN2AA25D</url></story><parent_chain><item><author>melomal</author><text>The thing is these ads are not exactly effective either. I mean you&amp;#x27;ll read about the guru&amp;#x27;s with 90% conversion rate at 0.50c per click or some garbage like that but when you run them yourself, with what is considered a normal company (not a unicorn) you somehow find yourself with a &amp;lt;1% CR on most remarketing&amp;#x2F;tracking ads.&lt;p&gt;They are crazy cheap though and essentially act like a TV&amp;#x2F;Radio ad. It&amp;#x27;s about getting repeated exposure, even if it&amp;#x27;s not a direct conversion (because it never is). Everyone wants to get rich quick these days and highly customized ads appear to be the best way to get there.</text></item><item><author>yulaow</author><text>At this point honestly I just wish for a general ban on tracking ads of any kind. Just give me good old contextual ads and remove some MBs of js, with the only purpose of tracking me, from most websites of the internet.</text></item></parent_chain><comment><author>8fingerlouie</author><text>It’s not like the current tracking adds are super efficient always. I searched for a new washing machine, found one I liked, bought it, and spent the next 3 months looking at washing machine adds.</text></comment>
<story><title>EU privacy agency urges more safeguards to curb U.S. tech giants</title><url>https://www.reuters.com/article/us-eu-tech-privacy/eu-privacy-agency-urges-more-safeguards-to-curb-u-s-tech-giants-idUSKBN2AA25D</url></story><parent_chain><item><author>melomal</author><text>The thing is these ads are not exactly effective either. I mean you&amp;#x27;ll read about the guru&amp;#x27;s with 90% conversion rate at 0.50c per click or some garbage like that but when you run them yourself, with what is considered a normal company (not a unicorn) you somehow find yourself with a &amp;lt;1% CR on most remarketing&amp;#x2F;tracking ads.&lt;p&gt;They are crazy cheap though and essentially act like a TV&amp;#x2F;Radio ad. It&amp;#x27;s about getting repeated exposure, even if it&amp;#x27;s not a direct conversion (because it never is). Everyone wants to get rich quick these days and highly customized ads appear to be the best way to get there.</text></item><item><author>yulaow</author><text>At this point honestly I just wish for a general ban on tracking ads of any kind. Just give me good old contextual ads and remove some MBs of js, with the only purpose of tracking me, from most websites of the internet.</text></item></parent_chain><comment><author>DaedPsyker</author><text>Could it just be that online advertising is simply oversold?
I don&amp;#x27;t know about others but I&amp;#x27;d click an ad maybe once every 6 months at best. Maybe there is logic behind constant feed although on a number of occasions I actively avoid products for bombarding me (looking at you grammerly).</text></comment>