<story><title>AMD Ryzen price and release date revealed</title><url>http://www.pcworld.com/article/3171161/components-processors/amds-ryzen-launches-march-2-outperforming-intels-core-i7-at-a-fraction-of-the-price.html</url></story><parent_chain><item><author>Asooka</author><text>I&amp;#x27;m a bit dubious. If they have such an amazing part why is it being sold for so cheap? Why not 80% of the price of the comparable Intel part? Selling it at 50% or even less raises some heavy alarm bells for me.</text></item><item><author>mrb</author><text>First (amateur) third-party benchmarks confirm a ~$350 Ryzen beats $1000 Intel processors  in CPUMARK, 3DMark Fire Strike Physics, Cinebench: &lt;a href=&quot;https:&amp;#x2F;&amp;#x2F;www.chiphell.com&amp;#x2F;thread-1706915-1-1.html&quot; rel=&quot;nofollow&quot;&gt;https:&amp;#x2F;&amp;#x2F;www.chiphell.com&amp;#x2F;thread-1706915-1-1.html&lt;/a&gt;&lt;p&gt;AMD had said for years their Zen goal was a 40% IPC gain over their previous microarchitecture, but they ended up with a 52% gain: &lt;a href=&quot;http:&amp;#x2F;&amp;#x2F;www.anandtech.com&amp;#x2F;show&amp;#x2F;11143&amp;#x2F;amd-launch-ryzen-52-more-ipc-eight-cores-for-under-330-preorder-today-on-sale-march-2nd&quot; rel=&quot;nofollow&quot;&gt;http:&amp;#x2F;&amp;#x2F;www.anandtech.com&amp;#x2F;show&amp;#x2F;11143&amp;#x2F;amd-launch-ryzen-52-more...&lt;/a&gt;&lt;p&gt;Today&amp;#x27;s launch event by AMD&amp;#x27;s CEO:
&lt;a href=&quot;https:&amp;#x2F;&amp;#x2F;www.youtube.com&amp;#x2F;watch?v=1v44wWAOHn8&quot; rel=&quot;nofollow&quot;&gt;https:&amp;#x2F;&amp;#x2F;www.youtube.com&amp;#x2F;watch?v=1v44wWAOHn8&lt;/a&gt;</text></item></parent_chain><comment><author>mrb</author><text>&lt;i&gt;&amp;quot;Why not 80% of the price of the comparable Intel part?&amp;quot;&lt;/i&gt;&lt;p&gt;1. Because Intel is about to significantly drop their prices in response to Ryzen.&lt;p&gt;2. Because AMD really wants to immediately hurt Intel&amp;#x27;s revenues as badly as possible.&lt;p&gt;3. Because AMD has such an uphill battle to regain mind share that it really needs to release a product that makes people realize that AMD now has the superior perf&amp;#x2F;$ product, &lt;i&gt;beyond any doubt&lt;/i&gt;. If Ryzen was only priced 20% lower than Intel, many people&amp;#x2F;OEMs&amp;#x2F;etc would not be motivated enough to go AMD.</text></comment>
<story><title>AMD Ryzen price and release date revealed</title><url>http://www.pcworld.com/article/3171161/components-processors/amds-ryzen-launches-march-2-outperforming-intels-core-i7-at-a-fraction-of-the-price.html</url></story><parent_chain><item><author>Asooka</author><text>I&amp;#x27;m a bit dubious. If they have such an amazing part why is it being sold for so cheap? Why not 80% of the price of the comparable Intel part? Selling it at 50% or even less raises some heavy alarm bells for me.</text></item><item><author>mrb</author><text>First (amateur) third-party benchmarks confirm a ~$350 Ryzen beats $1000 Intel processors  in CPUMARK, 3DMark Fire Strike Physics, Cinebench: &lt;a href=&quot;https:&amp;#x2F;&amp;#x2F;www.chiphell.com&amp;#x2F;thread-1706915-1-1.html&quot; rel=&quot;nofollow&quot;&gt;https:&amp;#x2F;&amp;#x2F;www.chiphell.com&amp;#x2F;thread-1706915-1-1.html&lt;/a&gt;&lt;p&gt;AMD had said for years their Zen goal was a 40% IPC gain over their previous microarchitecture, but they ended up with a 52% gain: &lt;a href=&quot;http:&amp;#x2F;&amp;#x2F;www.anandtech.com&amp;#x2F;show&amp;#x2F;11143&amp;#x2F;amd-launch-ryzen-52-more-ipc-eight-cores-for-under-330-preorder-today-on-sale-march-2nd&quot; rel=&quot;nofollow&quot;&gt;http:&amp;#x2F;&amp;#x2F;www.anandtech.com&amp;#x2F;show&amp;#x2F;11143&amp;#x2F;amd-launch-ryzen-52-more...&lt;/a&gt;&lt;p&gt;Today&amp;#x27;s launch event by AMD&amp;#x27;s CEO:
&lt;a href=&quot;https:&amp;#x2F;&amp;#x2F;www.youtube.com&amp;#x2F;watch?v=1v44wWAOHn8&quot; rel=&quot;nofollow&quot;&gt;https:&amp;#x2F;&amp;#x2F;www.youtube.com&amp;#x2F;watch?v=1v44wWAOHn8&lt;/a&gt;</text></item></parent_chain><comment><author>amunicio</author><text>If history is of any reference (see the Hammer architecture), AMD needs to build a large ecosystem of EOMs and partners to be able to cover with enough SKUs all different segments of the market.&lt;p&gt;If they price their CPUs anywhere near Intel, even if they are marginally better, OEM and partners will be shy and slow in creating new lines of products. They will only modestly deep their toes on AMD waters.&lt;p&gt;Intel can hold the line for a couple of years by offering OEMs large rebates&amp;#x2F;discounts for keeping volumes of sales in line with what they bought pre-Zen.&lt;p&gt;AMD has no choice but build market share and ecosystem by pricing way below Intel. Otherwise, history will repeat itself and they won&amp;#x27;t be able to capitalize long term on the Zen architecture as happened with the Hammer architecture.</text></comment>