<story><title>Facebook says Apple iOS privacy change will result in $10B revenue hit this year</title><url>https://www.cnbc.com/2022/02/02/facebook-says-apple-ios-privacy-change-will-cost-10-billion-this-year.html</url></story><parent_chain><item><author>samwillis</author><text>Ignoring the ethics of the adverting for now and looking at the &lt;i&gt;advertisers&lt;/i&gt; using Facebook, particularly the many small business that use the platform. This $10B hit in revenue is directly down to a reduction in ad spend, which directly hits revenues.&lt;p&gt;Assuming an estimated ROAS of about 6-10x then this equates to advertisers seeing a &lt;i&gt;$60B to $100B reduction in sales&lt;/i&gt; via Facebook. Many of these advertises will not be moving this budget elsewhere, they will just be seeing reduced sales.&lt;p&gt;So, I&amp;#x27;m all for criticism of online advertising ethics, particularly targeted at Facebook. But please remember they are an important part of the larger online economy which supports business that employ people. Please remember the people at the bottom of the chain here who have (and will continue to) seen a material impact on their business, income or employment due to these (and the inevitable further) changes.</text></item></parent_chain><comment><author>Nextgrid</author><text>Regardless of whether it puts people or jobs at risk, I don&amp;#x27;t believe society should be paying this advertising tax (in the form of time wasted being interrupted by ads, consuming garbage misleading content that&amp;#x27;s only there to generate an ad impression such as chumboxes&amp;#x2F;Taboola&amp;#x2F;Outbrain, the privacy violations, etc) just so that a relative minority can have a job.&lt;p&gt;Otherwise, you could also argue that illegal things such as violence or theft also enable people to have &amp;quot;jobs&amp;quot; in countries where law enforcement doesn&amp;#x27;t or can&amp;#x27;t crack down on it.</text></comment>
<story><title>Facebook says Apple iOS privacy change will result in $10B revenue hit this year</title><url>https://www.cnbc.com/2022/02/02/facebook-says-apple-ios-privacy-change-will-cost-10-billion-this-year.html</url></story><parent_chain><item><author>samwillis</author><text>Ignoring the ethics of the adverting for now and looking at the &lt;i&gt;advertisers&lt;/i&gt; using Facebook, particularly the many small business that use the platform. This $10B hit in revenue is directly down to a reduction in ad spend, which directly hits revenues.&lt;p&gt;Assuming an estimated ROAS of about 6-10x then this equates to advertisers seeing a &lt;i&gt;$60B to $100B reduction in sales&lt;/i&gt; via Facebook. Many of these advertises will not be moving this budget elsewhere, they will just be seeing reduced sales.&lt;p&gt;So, I&amp;#x27;m all for criticism of online advertising ethics, particularly targeted at Facebook. But please remember they are an important part of the larger online economy which supports business that employ people. Please remember the people at the bottom of the chain here who have (and will continue to) seen a material impact on their business, income or employment due to these (and the inevitable further) changes.</text></item></parent_chain><comment><author>boh</author><text>Please remember that any resistance to the loss of your privacy might lose people money. Let&amp;#x27;s not also forget to use basic manipulation and reference poor little small businesses in our example to make people sympathetic.&lt;p&gt;I guess if unethical behavior is used persistently enough, it&amp;#x27;ll be normalized and we can start talking about how important it is to keep doing it (and oh yeah the little guy, think about the little guy--especially over any general societal goals)</text></comment>