<story><title>Amazon to Shut All U.S. Pop-Up Stores as It Rethinks Physical Retail Strategy</title><url>https://www.wsj.com/articles/amazon-to-shut-all-u-s-pop-up-stores-as-it-rethinks-physical-retail-strategy-11551902178</url></story><parent_chain><item><author>kristianc</author><text>This is more or less what Amazon is known for - experimentation, A&amp;#x2F;B testing and dumping ideas quickly.&lt;p&gt;I&amp;#x27;m pretty in awe that Amazon seems to have (at least) three bricks and mortar retail concepts on the go at the same time : Go, pop up stores and Whole Foods, and is only now deciding to cut one of them. Amazon&amp;#x27;s commitment to going with the data goes so so deep.</text></item></parent_chain><comment><author>gordon_freeman</author><text>I think Amazon doesn&amp;#x27;t need those pop-up stores now as much since they could easily use Whole Foods stores to display and sell their hardware devices. They also have other options as well to sell devices such as their Amazon Books physical stores.</text></comment>
<story><title>Amazon to Shut All U.S. Pop-Up Stores as It Rethinks Physical Retail Strategy</title><url>https://www.wsj.com/articles/amazon-to-shut-all-u-s-pop-up-stores-as-it-rethinks-physical-retail-strategy-11551902178</url></story><parent_chain><item><author>kristianc</author><text>This is more or less what Amazon is known for - experimentation, A&amp;#x2F;B testing and dumping ideas quickly.&lt;p&gt;I&amp;#x27;m pretty in awe that Amazon seems to have (at least) three bricks and mortar retail concepts on the go at the same time : Go, pop up stores and Whole Foods, and is only now deciding to cut one of them. Amazon&amp;#x27;s commitment to going with the data goes so so deep.</text></item></parent_chain><comment><author>SteveCoast</author><text>I think it&amp;#x27;s 5: Go, pop-up, 4-star, bookstore, whole foods.</text></comment>