<story><title>This is the best drone according to Amazon? – The HS100</title><url>https://dronedj.com/2018/10/30/amazon-reviews-hs100/</url></story><parent_chain><item><author>majewsky</author><text>Brick-and-mortar stores sometimes use similar tactics. I recall reports of Media Markt and Saturn (two German electronics store chains) selling household appliances (washing machines, refrigerators, etc.) under changed model numbers. Still with the same brand name (because brand recognition is important), but with a different model number so that you cannot find the same model for a lower price somewhere else.</text></item><item><author>TorKlingberg</author><text>It&amp;#x27;s mostly to stop people from shopping around for a lower price. You can&amp;#x27;t sell something for $300 if somebody else is selling the same thing for £150. Amazon will even merge your listings. But if you rebrand it you get your own listing, your own reviews (that you paid for) etc.</text></item><item><author>chrischen</author><text>&amp;gt; Instead, they contract low-cost Chinese manufacturers to provide a custom logo on a drone that already exists. Then Holy Stone puts the drone up on Amazon at a significant markup.&lt;p&gt;Seems like Amazon is filled with &amp;quot;fake&amp;quot; brands like these. Is just so that if some brand messes up, they can just put out the same product under a new brand?</text></item></parent_chain><comment><author>neor</author><text>They do this a lot, they ask manufacturers to create custom versions. With computers or laptops it could be a unique configuration, a combination of harddisk size and memory not sold elsewhere.&lt;p&gt;This way the store can give you a &amp;quot;lowest price guarantee&amp;quot;. Find it lower priced elsewhere, and we will pay you the difference!&lt;p&gt;Easy to give such a guarantee if you&amp;#x27;re 100% sure no other store sells the exact model.</text></comment>
<story><title>This is the best drone according to Amazon? – The HS100</title><url>https://dronedj.com/2018/10/30/amazon-reviews-hs100/</url></story><parent_chain><item><author>majewsky</author><text>Brick-and-mortar stores sometimes use similar tactics. I recall reports of Media Markt and Saturn (two German electronics store chains) selling household appliances (washing machines, refrigerators, etc.) under changed model numbers. Still with the same brand name (because brand recognition is important), but with a different model number so that you cannot find the same model for a lower price somewhere else.</text></item><item><author>TorKlingberg</author><text>It&amp;#x27;s mostly to stop people from shopping around for a lower price. You can&amp;#x27;t sell something for $300 if somebody else is selling the same thing for £150. Amazon will even merge your listings. But if you rebrand it you get your own listing, your own reviews (that you paid for) etc.</text></item><item><author>chrischen</author><text>&amp;gt; Instead, they contract low-cost Chinese manufacturers to provide a custom logo on a drone that already exists. Then Holy Stone puts the drone up on Amazon at a significant markup.&lt;p&gt;Seems like Amazon is filled with &amp;quot;fake&amp;quot; brands like these. Is just so that if some brand messes up, they can just put out the same product under a new brand?</text></item></parent_chain><comment><author>goodcanadian</author><text>The different model number may indicate a store specific version of that model. There is an appliance company I&amp;#x27;m familiar with that has a reputation for low quality products even though they sell the same brands as everyone else. Sure enough, the model numbers of the versions they sell are slightly different to everyone else.&lt;p&gt;On a similar note, when buying a scooter for my daughter, I found the &amp;quot;same&amp;quot; scooter in Toys-R-Us and Walmart. Despite identical branding and packaging, the Walmart version was of noticeably poorer quality (different materials and so on). I didn&amp;#x27;t check model numbers &amp;#x2F; SKUs, but I would expect them to be different.</text></comment>