<story><title>Italy fines Amazon record $1.3B for abuse of market dominance</title><url>https://www.reuters.com/technology/italys-antitrust-fines-amazon-113-bln-euros-alleged-abuse-market-dominance-2021-12-09/</url></story><parent_chain><item><author>belval</author><text>I get that emotions are high when we discuss Amazon, but the article seems to imply that they were fined for not adding the &amp;quot;Prime&amp;quot; badge to items that were not fulfilled by Amazon (i.e. that didn&amp;#x27;t use Amazon warehouses).&lt;p&gt;Frankly I don&amp;#x27;t see why that&amp;#x27;s a problem, the Prime badge is for one-day or two day shipping item. If the seller is not using Amazon for their logistics then they simply can&amp;#x27;t guarantee the time window so they don&amp;#x27;t add a prime badge?&lt;p&gt;From a customer point of view it would make for a worse shopping experience if Prime items weren&amp;#x27;t  fulfilled by Amazon</text></item></parent_chain><comment><author>Fradow</author><text>The article states &amp;quot;The authority said Amazon tied to the use of FBA access to a set of exclusive benefits, including the Prime label, that help increase visibility and boost sales on Amazon.it&amp;quot;&lt;p&gt;That last part is the relevant part: either you use FBA or you loose visibility&amp;#x2F;sales. That combined with the dominant position of Amazon seems, from a layman perspective, a textbook case of abuse of market dominance.</text></comment>
<story><title>Italy fines Amazon record $1.3B for abuse of market dominance</title><url>https://www.reuters.com/technology/italys-antitrust-fines-amazon-113-bln-euros-alleged-abuse-market-dominance-2021-12-09/</url></story><parent_chain><item><author>belval</author><text>I get that emotions are high when we discuss Amazon, but the article seems to imply that they were fined for not adding the &amp;quot;Prime&amp;quot; badge to items that were not fulfilled by Amazon (i.e. that didn&amp;#x27;t use Amazon warehouses).&lt;p&gt;Frankly I don&amp;#x27;t see why that&amp;#x27;s a problem, the Prime badge is for one-day or two day shipping item. If the seller is not using Amazon for their logistics then they simply can&amp;#x27;t guarantee the time window so they don&amp;#x27;t add a prime badge?&lt;p&gt;From a customer point of view it would make for a worse shopping experience if Prime items weren&amp;#x27;t  fulfilled by Amazon</text></item></parent_chain><comment><author>hef19898</author><text>Amazon planned to enable Prime for Dropshippers working directly for Amazon (called Direct Fulfillment nowadays I think) and 3rd party sellers. It&amp;#x27;s a bitch to qualify for, so. Because the same performance thresholds apply for those third parties as they do for Amazon&amp;#x27;s own FCs and 3PLs, and those are &lt;i&gt;strict&lt;/i&gt;.</text></comment>