<story><title>Snap Misses User-Growth Estimate as Facebook Copying Takes Toll</title><url>https://www.bloomberg.com/news/articles/2017-08-10/snap-falls-after-daily-active-users-miss-estimates</url></story><parent_chain><item><author>capkutay</author><text>Totally anecdotal story, but I&amp;#x27;ve been trying to promote my music as a hobby. The main social channels that independent artists use are facebook&amp;#x2F;instagram and google&amp;#x2F;youtube. There&amp;#x27;s almost no reason to use snapchat for promotion. There&amp;#x27;s no straight forward way to engage a new audience and broadcast your content.&lt;p&gt;Snap as it is today seems to be for already established entities to further engage their existing audience. I don&amp;#x27;t see a big market opportunity there.</text></item></parent_chain><comment><author>pryelluw</author><text>That&amp;#x27;s on point. By being overly closed they have pushed away the demand they have for advertising. I wish I could buy ads on their content based on location but cant (I buy media for others).</text></comment>
<story><title>Snap Misses User-Growth Estimate as Facebook Copying Takes Toll</title><url>https://www.bloomberg.com/news/articles/2017-08-10/snap-falls-after-daily-active-users-miss-estimates</url></story><parent_chain><item><author>capkutay</author><text>Totally anecdotal story, but I&amp;#x27;ve been trying to promote my music as a hobby. The main social channels that independent artists use are facebook&amp;#x2F;instagram and google&amp;#x2F;youtube. There&amp;#x27;s almost no reason to use snapchat for promotion. There&amp;#x27;s no straight forward way to engage a new audience and broadcast your content.&lt;p&gt;Snap as it is today seems to be for already established entities to further engage their existing audience. I don&amp;#x27;t see a big market opportunity there.</text></item></parent_chain><comment><author>whipoodle</author><text>It seems to be more for brand advertising. Meaning you&amp;#x27;re not trying to convert people right from the ad.</text></comment>