<story><title>Google confirms the leaked Search documents are real</title><url>https://www.theverge.com/2024/5/29/24167407/google-search-algorithm-documents-leak-confirmation</url></story><parent_chain></parent_chain><comment><author>nojvek</author><text>KEY TAKEAWAYS:&lt;p&gt;•  Google claimed they don&amp;#x27;t use a &amp;quot;domain authority&amp;quot; metric, but the docs show they totally do - it&amp;#x27;s called &amp;quot;siteAuthority.&amp;quot;&lt;p&gt;•  G said clicks don&amp;#x27;t affect rankings, but there&amp;#x27;s a whole system called &amp;quot;NavBoost&amp;quot; that uses click data to change search results.&lt;p&gt;•  Google denied having a &amp;quot;sandbox&amp;quot; that holds back new sites, but yep, the docs confirm it exists.&lt;p&gt;•  G assured us Chrome data isn&amp;#x27;t used for ranking, but surprise! It is.&lt;p&gt;•  The number and diversity of your backlinks still matter a lot.&lt;p&gt;•  Having authors with expertise and authority helps.&lt;p&gt;•  Putting keywords in your title tag and matching search queries is important.&lt;p&gt;•  Google tracks the dates on your pages to determine freshness.&lt;p&gt;•  A lot of long-held SEO theories have been validated, so trust your instincts.&lt;p&gt;•  Creating great content and promoting it well is still the best approach.&lt;p&gt;•  We should experiment more to see what works, rather than just listening to what Google says.&lt;p&gt;From: &lt;a href=&quot;https:&amp;#x2F;&amp;#x2F;www.reddit.com&amp;#x2F;r&amp;#x2F;SEO&amp;#x2F;s&amp;#x2F;ChlTrhjPnG&quot; rel=&quot;nofollow&quot;&gt;https:&amp;#x2F;&amp;#x2F;www.reddit.com&amp;#x2F;r&amp;#x2F;SEO&amp;#x2F;s&amp;#x2F;ChlTrhjPnG&lt;/a&gt;&lt;p&gt;I wonder how chrome data works. Are they using every chrome browser to sniff what users are clicking on?</text></comment>
<story><title>Google confirms the leaked Search documents are real</title><url>https://www.theverge.com/2024/5/29/24167407/google-search-algorithm-documents-leak-confirmation</url></story><parent_chain></parent_chain><comment><author>jeroenhd</author><text>I was afraid of this. Now, it&amp;#x27;s a matter of time before Google search will get even worse as SEO hustlers push more of their useless crap to the top now that internal algorithm data has been published.&lt;p&gt;Guess I should look into that Kagi thing people keep mentioning.</text></comment>