<story><title>Worlds Most Expensive Burger: 1/4 million euros</title><url>http://www.economist.com/node/21548147</url></story><parent_chain></parent_chain><comment><author>gfodor</author><text>Almost as important as the technology is the marketing. They need to get on message for this even at this early stage. Calling it &quot;Artificial Meat&quot; is already conceding the battle. It&apos;s not artificial, it&apos;s real meat.&lt;p&gt;&quot;Cultured&quot;? Conjures up images of lab coats. &quot;Man-made&quot;? Not much better.&lt;p&gt;I&apos;d say some better ideas:&lt;p&gt;- Humane meat&lt;p&gt;- Painless meat&lt;p&gt;- Slaughterless meat&lt;p&gt;- Guiltless meat&lt;p&gt;- Pure meat&lt;p&gt;To me, pure meat probably wins. It&apos;s meat, but without all the ugly impurities introduced by having an animal grow it in the wild. See how much of a difference successful framing can make to how you &quot;feel&quot; about a product?</text></comment>
<story><title>Worlds Most Expensive Burger: 1/4 million euros</title><url>http://www.economist.com/node/21548147</url></story><parent_chain></parent_chain><comment><author>raldi</author><text>I&apos;m waiting for the technology to reach the point where we can create whole new meats.  Like, imagine a world where pigs had never evolved, and then a scientist, working in a lab, invented bacon.  They&apos;d make millions and millions of dollars, and dramatically improve the lives of a billion fat people.&lt;p&gt;And even in our world, just think: There are meats out there, waiting to be invented, that are a thousand times more delicious than bacon.</text></comment>