<story><title>GDPR adtech complaints keep stacking up in Europe</title><url>https://techcrunch.com/2019/05/20/gdpr-adtech-complaints-keep-stacking-up-in-europe/</url></story><parent_chain><item><author>Veen</author><text>The same way publications made money for two centuries without tracking and “personalization”, by displaying advertising relevant to the content and the publication’s target audience.</text></item><item><author>judge2020</author><text>What is a reliable way to make money from free articles (other than NY times - style limited articles)? As in, what ad networks can you set up that only use the content of the page to target ads? At this point, if you don&amp;#x27;t use Google Ads (adsense), your advertiser pool drops significantly and you&amp;#x27;ll likely be making less money overall.</text></item></parent_chain><comment><author>earthboundkid</author><text>Here is a thing I think about a lot:&lt;p&gt;People like ads.&lt;p&gt;You know &amp;quot;brand Twitter&amp;quot; and how people like talking about the cheeky thing that Burger King said? That&amp;#x27;s an ad.&lt;p&gt;The Super Bowl? People watch for the ads.&lt;p&gt;Magazines: people collect pretty ad series, like the old Absolute Vodka ones.&lt;p&gt;Podcasts? We all loved saying &amp;quot;mail kimp&amp;quot; like idiots for a couple months because of a popular ad.&lt;p&gt;People like ads! …Except on the web.&lt;p&gt;No one has ever liked a banner ad. Search ads people sometimes like, but no one has ever liked a banner ad. So, they kept adding more banner ads to try to make it up in volume and then they added a shit ton of tracking because they could, but guess what, banner ads still suck and no one likes them.&lt;p&gt;So, maybe stop trying to make fetch happen? If banner ads haven&amp;#x27;t been successful for 20 years, maybe they aren&amp;#x27;t going to suddenly become successful and it&amp;#x27;s time to stop trying.</text></comment>
<story><title>GDPR adtech complaints keep stacking up in Europe</title><url>https://techcrunch.com/2019/05/20/gdpr-adtech-complaints-keep-stacking-up-in-europe/</url></story><parent_chain><item><author>Veen</author><text>The same way publications made money for two centuries without tracking and “personalization”, by displaying advertising relevant to the content and the publication’s target audience.</text></item><item><author>judge2020</author><text>What is a reliable way to make money from free articles (other than NY times - style limited articles)? As in, what ad networks can you set up that only use the content of the page to target ads? At this point, if you don&amp;#x27;t use Google Ads (adsense), your advertiser pool drops significantly and you&amp;#x27;ll likely be making less money overall.</text></item></parent_chain><comment><author>manigandham</author><text>You can&amp;#x27;t talk about the past and just forget all the context. The scale in people, services, and speed of connectivity make a massive difference. It&amp;#x27;s an entirely different world.&lt;p&gt;Also classifieds were a major source of revenue for many publications and it was destroyed by listing sites like Craigslist. Nobody talks about it but that was the first big blow to the old model.</text></comment>