<story><title>Book subtitles are getting longer because of SEO</title><url>https://www.washingtonpost.com/entertainment/books/book-subtitles-are-getting-ridiculously-long-what-is-going-on/2019/06/04/3150bcc8-86c3-11e9-98c1-e945ae5db8fb_story.html</url></story><parent_chain><item><author>fastball</author><text>You want the world to be more straightforward and less creative?&lt;p&gt;Huh.</text></item><item><author>chrisseaton</author><text>Seems like a good thing, doesn&amp;#x27;t it? More straightforward, plain speaking language.</text></item><item><author>aeharding</author><text>SEO is making all titles&amp;#x2F;descriptions be less creative and use more targeted keywords.&lt;p&gt;For example, Skydiving dropzones. Some in Wisconsin:&lt;p&gt;&lt;pre&gt;&lt;code&gt;  1. Skyknights -&amp;gt; Skydive Milwaukee
  2. AtmosphAIR -&amp;gt; Wisconsin Skydiving Center
  3. Green Bay Skydivers -&amp;gt; Skydive Freefall Adventure&lt;/code&gt;&lt;/pre&gt;</text></item></parent_chain><comment><author>dvtrn</author><text>These things don&amp;#x27;t have to be mutually exclusive?</text></comment>
<story><title>Book subtitles are getting longer because of SEO</title><url>https://www.washingtonpost.com/entertainment/books/book-subtitles-are-getting-ridiculously-long-what-is-going-on/2019/06/04/3150bcc8-86c3-11e9-98c1-e945ae5db8fb_story.html</url></story><parent_chain><item><author>fastball</author><text>You want the world to be more straightforward and less creative?&lt;p&gt;Huh.</text></item><item><author>chrisseaton</author><text>Seems like a good thing, doesn&amp;#x27;t it? More straightforward, plain speaking language.</text></item><item><author>aeharding</author><text>SEO is making all titles&amp;#x2F;descriptions be less creative and use more targeted keywords.&lt;p&gt;For example, Skydiving dropzones. Some in Wisconsin:&lt;p&gt;&lt;pre&gt;&lt;code&gt;  1. Skyknights -&amp;gt; Skydive Milwaukee
  2. AtmosphAIR -&amp;gt; Wisconsin Skydiving Center
  3. Green Bay Skydivers -&amp;gt; Skydive Freefall Adventure&lt;/code&gt;&lt;/pre&gt;</text></item></parent_chain><comment><author>chrisseaton</author><text>In things like business names? Yeah.</text></comment>