<story><title>Daring Fireball: &quot;Facebook login&quot;</title><url>http://daringfireball.net/linked/2010/02/11/facebook-login</url></story><parent_chain><item><author>natemartin</author><text>This is fascinating... apparently users are just typing &quot;facebook login&quot; into google, clicking on the first link, and getting very confused as to why they&apos;re not actually on facebook.&lt;p&gt;How can you design a web application that is usable by people with this level of computer knowledge? Should one even try?</text></item></parent_chain><comment><author>patio11</author><text>You relentlessly simplify.  You collect data and look for errors or opportunities for misunderstanding, then eliminate them.  You tell people how to succeed with the app three times.  You make the defaults close to success.  You aggressively segment your users, giving the hard stuff only to those that can handle it.  You provide an easy way to talk to you and pipe that straight to the dev team to automate or eliminate responses to the common issues.You implement game mechanics and award people features for learning or mastering other features.&lt;p&gt;This is not trivial but it also is not impossible.  Trust me if my users can do it then yours can too.  Help them succeed and take their money for it.</text></comment>
<story><title>Daring Fireball: &quot;Facebook login&quot;</title><url>http://daringfireball.net/linked/2010/02/11/facebook-login</url></story><parent_chain><item><author>natemartin</author><text>This is fascinating... apparently users are just typing &quot;facebook login&quot; into google, clicking on the first link, and getting very confused as to why they&apos;re not actually on facebook.&lt;p&gt;How can you design a web application that is usable by people with this level of computer knowledge? Should one even try?</text></item></parent_chain><comment><author>jpd</author><text>Answer: You can&apos;t, and no, you shouldn&apos;t try. You have to assume your users actually have the ability to get to your website before you can worry about what they do when they get there.&lt;p&gt;Sorry, but this whole thing is a whole new level of idiocy I had not previously encountered: Even my mother (whose sole computer skill is that she can get to amazon.com to buy gifts for people) would be able to determine whether or not she was at amazon after searching Google and clicking a random link.&lt;p&gt;My God! RWW isn&apos;t even BLUE for heaven&apos;s sakes.</text></comment>