<story><title>QR Code in shopping cart handle</title><url>http://mathematica.stackexchange.com/questions/26268/qr-code-in-shopping-cart-handle#</url></story><parent_chain></parent_chain><comment><author>TheBiv</author><text>This screams marketing and engineering not being able to clearly communicate the problem statement. The problem statement was given to engineering as &quot;How do we get a QR code inside of this handle thing?&quot;, when I am guessing their actual question was something like  &quot;How do we get the shopper to engage with our digital marketing efforts?&quot;&lt;p&gt;I for sure know there are times when marketing has a clear thing of what they want, and you are not allowed to brainstorm the pro&apos;s and con&apos;s; but the con&apos;s seem to far outweigh the pro&apos;s in this specific strategy.&lt;p&gt;You&apos;re telling me that the shopper would have to contort their phone an unnaturally specific angle just to scan a QR code. Now the problem statement is back to the marketing team of &quot;How do I tell the shopper to contort their phone at this angle?&quot;. I doubt that the marketing folks will like this being back on their lap.</text></comment>
<story><title>QR Code in shopping cart handle</title><url>http://mathematica.stackexchange.com/questions/26268/qr-code-in-shopping-cart-handle#</url></story><parent_chain></parent_chain><comment><author>paul9290</author><text>Are people using QR codes frequently here in the states or elsewhere?&lt;p&gt;To me I see them everywhere, but curiously most phones don&apos;t have them built into their camera apps (iPhone&apos;s camera doesn&apos;t have built in scanner) or have some quick an easy way to scan QR codes.&lt;p&gt;Rather you have to download an app and then later find that app, then fidget a bit too much to get the app to read the code.&lt;p&gt;Not the greatest user experience and I have found it frustrating!&lt;p&gt;What advances have been made and or are being made to make QR code scanning quick and painless?</text></comment>