<story><title>Almost no one cares if your site is not on social media</title><url>https://notes.ghed.in/posts/2024/no-one-cares-site-on-social-media/</url></story><parent_chain><item><author>nonrandomstring</author><text>What I&amp;#x27;ve noticed from working on the Cybershow over the past year is
that the digital world is split cleanly into two realms that never
touch each other.&lt;p&gt;I avoid social media, and have never gone near Facebook, Linked-In or
that stuff. But I do recognise and respect the audience out there who
should not be ignored. So Helen does the &amp;quot;social media&amp;quot;. I do the old
fashioned web, email reaching out to other bloggers, publishers etc.&lt;p&gt;We see practically no correlation between these worlds. Helen will say
&amp;quot;We&amp;#x27;re trending on platform X&amp;quot; and I look and see nothing in the web
stats. Maybe 2 out of 2000 hits cross over from Facebook or
Twitter. Conversely, we can get on the front page of a big website,
but have no activity on social media.&lt;p&gt;I hadn&amp;#x27;t realised that SM platforms basically no longer allow links
and that everyone on the web has given up on &amp;quot;sharing&amp;quot; to social
media.&lt;p&gt;They&amp;#x27;re literally two separate worlds now, right?</text></item></parent_chain><comment><author>Aurornis</author><text>&amp;gt; I hadn&amp;#x27;t realised that SM platforms basically no longer allow links&lt;p&gt;This isn’t really true in general: You can post all the links you want on most social media, though there are tenuous theories that including links will get you less promotion on certain platforms.&lt;p&gt;What is very true is that most social media users don’t like to click on links. They read the headline, look at the included image (if any), and assume they understand the whole story from that context. They jump to the discussion to comment about it or see what others are saying without leaving the site.&lt;p&gt;For people who just want to scroll and see a lot of different things, leaving the site to go in depth on 1 or 2 links doesn’t really fit their preferred social media operating style.&lt;p&gt;This holds even on sites like Reddit or HN, where you can some times jump into a comment section and immediately recognize that half the commenters haven’t read the article at all.</text></comment>
<story><title>Almost no one cares if your site is not on social media</title><url>https://notes.ghed.in/posts/2024/no-one-cares-site-on-social-media/</url></story><parent_chain><item><author>nonrandomstring</author><text>What I&amp;#x27;ve noticed from working on the Cybershow over the past year is
that the digital world is split cleanly into two realms that never
touch each other.&lt;p&gt;I avoid social media, and have never gone near Facebook, Linked-In or
that stuff. But I do recognise and respect the audience out there who
should not be ignored. So Helen does the &amp;quot;social media&amp;quot;. I do the old
fashioned web, email reaching out to other bloggers, publishers etc.&lt;p&gt;We see practically no correlation between these worlds. Helen will say
&amp;quot;We&amp;#x27;re trending on platform X&amp;quot; and I look and see nothing in the web
stats. Maybe 2 out of 2000 hits cross over from Facebook or
Twitter. Conversely, we can get on the front page of a big website,
but have no activity on social media.&lt;p&gt;I hadn&amp;#x27;t realised that SM platforms basically no longer allow links
and that everyone on the web has given up on &amp;quot;sharing&amp;quot; to social
media.&lt;p&gt;They&amp;#x27;re literally two separate worlds now, right?</text></item></parent_chain><comment><author>nickfromseattle</author><text>&amp;gt; We see practically no correlation between these worlds. Helen will say &amp;quot;We&amp;#x27;re trending on platform X&amp;quot; and I look and see nothing in the web stats. Maybe 2 out of 2000 hits cross over from Facebook or Twitter. Conversely, we can get on the front page of a big website, but have no activity on social media.&lt;p&gt;Social platforms that send referral traffic often strip the referrer information, so your visitors will show up as &amp;#x27;direct&amp;#x27;. [0]&lt;p&gt;[0] &lt;a href=&quot;https:&amp;#x2F;&amp;#x2F;sparktoro.com&amp;#x2F;blog&amp;#x2F;new-research-dark-social-falsely-attributes-significant-percentages-of-web-traffic-as-direct&amp;#x2F;&quot; rel=&quot;nofollow&quot;&gt;https:&amp;#x2F;&amp;#x2F;sparktoro.com&amp;#x2F;blog&amp;#x2F;new-research-dark-social-falsely-...&lt;/a&gt;</text></comment>