<story><title>Hey developers, stop forcing me to login to unsubscribe</title><text>Dear Sender:&lt;p&gt;There&amp;#x27;s nothing more annoying than clicking that &amp;#x27;unsubscribe&amp;#x27; link at the bottom of your email only to be asked to login first. I know it sucks when people opt-out of your transactional emails, but deal with it and let people unsubscribe with one click. If you do this you may even get some valuable feedback.&lt;p&gt;If your transactional email provider doesn&amp;#x27;t have a single-click unsubscribe option, find another service. I recommend every developer test out what a recipient sees.&lt;p&gt;Sincerely,&lt;p&gt;Users of the Internet</text></story><parent_chain><item><author>sker</author><text>Companies like LinkedIn are training users (at least me) to report as spam instead of unsubscribing because it&amp;#x27;s an exercise in futility to try to opt-out of their spam.</text></item></parent_chain><comment><author>georgemcbay</author><text>I&amp;#x27;ve been doing this for years and don&amp;#x27;t feel the least bit bad about it, and I think everyone should adopt this practice.&lt;p&gt;If marking as spam or unsubscribing are approximately equal effort, I will unsubscribe; if unsubscribing is even slightly more difficult than marking as spam, I mark as spam with no regrets.  Even if you don&amp;#x27;t force me to login but make me do some monkey trick like type &amp;quot;CANCEL&amp;quot; into a box =&amp;gt; spam!  One click is the only acceptable method, and don&amp;#x27;t hide the link in a bunch of small print legalese, because I&amp;#x27;m not going to expend much effort looking for it while the nice, inviting &amp;quot;Mark as Spam&amp;quot; button is just sitting there waiting for me to click it.</text></comment>
<story><title>Hey developers, stop forcing me to login to unsubscribe</title><text>Dear Sender:&lt;p&gt;There&amp;#x27;s nothing more annoying than clicking that &amp;#x27;unsubscribe&amp;#x27; link at the bottom of your email only to be asked to login first. I know it sucks when people opt-out of your transactional emails, but deal with it and let people unsubscribe with one click. If you do this you may even get some valuable feedback.&lt;p&gt;If your transactional email provider doesn&amp;#x27;t have a single-click unsubscribe option, find another service. I recommend every developer test out what a recipient sees.&lt;p&gt;Sincerely,&lt;p&gt;Users of the Internet</text></story><parent_chain><item><author>sker</author><text>Companies like LinkedIn are training users (at least me) to report as spam instead of unsubscribing because it&amp;#x27;s an exercise in futility to try to opt-out of their spam.</text></item></parent_chain><comment><author>Moto7451</author><text>That&amp;#x27;s why senders should use the List-Unsubscribe header. GMail will prompt you to unsubscribe rather than blindly classify the message as SPAM.&lt;p&gt;&lt;a href=&quot;http://www.list-unsubscribe.com&quot; rel=&quot;nofollow&quot;&gt;http:&amp;#x2F;&amp;#x2F;www.list-unsubscribe.com&lt;/a&gt;&lt;p&gt;&lt;a href=&quot;https://support.google.com/mail/answer/81126?hl=en&quot; rel=&quot;nofollow&quot;&gt;https:&amp;#x2F;&amp;#x2F;support.google.com&amp;#x2F;mail&amp;#x2F;answer&amp;#x2F;81126?hl=en&lt;/a&gt;</text></comment>