<story><title>How much does Apple know about me? The answer surprised me</title><url>https://www.usatoday.com/story/tech/talkingtech/2018/05/04/asked-apple-everything-had-me-heres-what-got/558362002/</url></story><parent_chain></parent_chain><comment><author>mmastrac</author><text>I have a theory that the only reason Apple is today&amp;#x27;s beacon of user privacy is that they couldn&amp;#x27;t manage to compete in either the ad (iAd), mail (at least not at G-scale) or social network world (see: Ping).&lt;p&gt;The only path left for them was to say they were all about user privacy. If Apple &lt;i&gt;had&lt;/i&gt; succeeded wildly in any of those three spaces, I think they&amp;#x27;d be caught up like Google, Facebook et al.&lt;p&gt;I&amp;#x27;m not saying this is a bad thing for the tech ecosystem, but I do think it was lucky positioning on their part.&lt;p&gt;Interested to hear opposing opinion on this.</text></comment>
<story><title>How much does Apple know about me? The answer surprised me</title><url>https://www.usatoday.com/story/tech/talkingtech/2018/05/04/asked-apple-everything-had-me-heres-what-got/558362002/</url></story><parent_chain></parent_chain><comment><author>itsdrewmiller</author><text>Clickbait headline - could it get changed to clarify the alleged answer is “very little”?</text></comment>