<story><title>The Phone That’s Failing Apple: iPhone XR</title><url>https://www.wsj.com/articles/the-phone-thats-failing-apple-iphone-xr-11546779603</url></story><parent_chain><item><author>protomyth</author><text>I cannot help but think that an iPhone XR mini would have been a great seller if it hit the $450 range.  I just don&amp;#x27;t understand Apple these days, its like they have reverted to the early 90&amp;#x27;s where they kept jacking the price until even the loyal customers had to exit the ship.  I had so believed they would repeat the iPod strategy and start at the top end and slowly squeeze the market by introducing models that filled in the lower price bands.</text></item></parent_chain><comment><author>allenleein</author><text>Summary of the tweets of Steven Sinofsky(1):&lt;p&gt;1- Pricing not only says who can afford your product but also establishes a brand, determines channel, &amp;amp; more.&lt;p&gt;2- The first key to having low priced offerings is that you have to have a set of partners who are willing to compete on thin margins in order to bring the product to market.&lt;p&gt;3- When people say Apple needs a cheaper phone there are many questions to answer beyond the get over yourself luxury brand issue.&lt;p&gt;4- What is distribution constraint? What partner absorbs some cost to leave margin? What is the branding?&lt;p&gt;5-Easy question — would a cheap phone be sold and supported in Apple stores side by side? How would the rest of the customers feel about more crowds and tougher appointments competing with people who paid half as much? Sell one phone against another—how?&lt;p&gt;6- Anyone that thinks Apple is unaware of the challenge and has not sketched out ideas, tested them, and thought about them immensely is crazy.&lt;p&gt;7- What does all this mean? Apple may or may not have a “pricing” or “price point” or “structural” &amp;#x2F; secular challenge. For sure just releasing a cheap phone doesn’t make all better.&lt;p&gt;All takes place in context of lots of cheap&amp;#x2F;bad competitive phones.&lt;p&gt;(1): &lt;a href=&quot;https:&amp;#x2F;&amp;#x2F;mobile.twitter.com&amp;#x2F;stevesi&amp;#x2F;status&amp;#x2F;1081174886901473280&quot; rel=&quot;nofollow&quot;&gt;https:&amp;#x2F;&amp;#x2F;mobile.twitter.com&amp;#x2F;stevesi&amp;#x2F;status&amp;#x2F;108117488690147328...&lt;/a&gt;</text></comment>
<story><title>The Phone That’s Failing Apple: iPhone XR</title><url>https://www.wsj.com/articles/the-phone-thats-failing-apple-iphone-xr-11546779603</url></story><parent_chain><item><author>protomyth</author><text>I cannot help but think that an iPhone XR mini would have been a great seller if it hit the $450 range.  I just don&amp;#x27;t understand Apple these days, its like they have reverted to the early 90&amp;#x27;s where they kept jacking the price until even the loyal customers had to exit the ship.  I had so believed they would repeat the iPod strategy and start at the top end and slowly squeeze the market by introducing models that filled in the lower price bands.</text></item></parent_chain><comment><author>georgespencer</author><text>&amp;gt; Greg Joswiak, Apple vice president of product marketing, told CNET in an interview Wednesday that the device has “been our most popular iPhone each and every day since the day it became available.”&lt;p&gt;&lt;a href=&quot;https:&amp;#x2F;&amp;#x2F;www.cnet.com&amp;#x2F;news&amp;#x2F;apples-iphone-xr-has-been-its-top-selling-iphone-since-launch-and-it-will-give-money-to-product-red&amp;#x2F;&quot; rel=&quot;nofollow&quot;&gt;https:&amp;#x2F;&amp;#x2F;www.cnet.com&amp;#x2F;news&amp;#x2F;apples-iphone-xr-has-been-its-top-...&lt;/a&gt;</text></comment>