David Hoffeld
The Science of Selling
ol:OL27223317M
aarecords_metadata
David Hoffeld
658.85
HF5438.25 .H6254 2016 HF5438.25.H6254 2016
Includes bibliographical references (pages 227-267) and index.
book_unknown
https://covers.openlibrary.org/b/id/12514469-L.jpg
New York (State), 2016
0143129325
9780143129325
2016023463
scienceofselling0000hoff
953738496
OL20043285W OL27223317M
en
en
"The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business Success Did you know that nearly half of salespeople fail to meet their quotas every year? Or that many of the most common sales behaviors drive down sales performance? In today's fiercely competitive marketplace you can't afford to lose sales that should be yours. But with so much conflicting advice from self-proclaimed "gurus," how do you know which sales strategies actually work? Leading sales trainer, researcher and CEO of Hoffeld Group, David Hoffeld, has the answer. Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books, which primarily rely on anecdotal evidence and unproven advice, Hoffeld's evidence-based approach connects the dots between science and situations salespeople and business leaders face every day to help you consistently succeed, including proven ways to: - Engage buyers' emotions to increase their receptiveness to you and your ideas - Ask questions that line up with how the brain discloses information - Lock in the incremental commitments that lead to a sale - Create positive influence and reduce the sway of competitors - Discover the underlying causes of objections and neutralize them - Guide buyers through the necessary mental steps to make purchasing decisions Packed with advice and anecdotes, The Science of Selling is an essential resource for anyone looking to succeed in today's cutthroat selling environment, advance their business goals, or boost their ability to influence others"--
The science of selling
2016
ol:OL27223317M
aarecords_metadata
OL27223317M
external_download meta_explore
book_unknown
9780143129325
en
ol
The science of selling
David Hoffeld
New York (State), 2016

ol:OL27223317M
ol: OL27223317M
OL20043285W ol:OL20043285W
OL27223317M ol:OL27223317M
0143129325 isbn10:0143129325
9780143129325 isbn13:9780143129325
2016023463 lccn:2016023463
953738496 oclc:953738496
scienceofselling0000hoff ocaid:scienceofselling0000hoff
HF5438.25 .H6254 2016 lcc:HF5438.25 .H6254 2016
HF5438.25.H6254 2016 lcc:HF5438.25.H6254 2016
658.85 ddc:658.85
2016