Wilma K. Mathews, Carole M. Howard
On Deadline
ol:OL11222556M
aarecords_metadata
Carole M. Howard, Wilma K. Mathews
book_unknown
https://covers.openlibrary.org/b/id/8027377-L.jpg
February 1988
088133345X
9780881333459
4234806
OL8926841W OL11222556M
en
en
Waveland Press
Media relations professionals must know how to stay ahead of the game to be effective in today's complex world. It is no longer enough that they craft news releases, orchestrate interviews and build sustaining relationships with reporters. Their multiple roles now include planner, crisis manager, communicator, counselor and strategist. Called "virtually an encyclopedia of media relations" by one reviewer, the Fifth Edition covers relationships with reporters, spokesperson training, news conferences and special events, integrating media relations into marketing communications plans, crisis management, global media relations, ethics, establishing a media policy within the organization, measuring results and becoming a counselor to management. Its practical advice and how-to ideas draw on current case studies, most involving social media, and the authors' extensive experience in the U.S. and around the world. With a clear and fast-moving style, the Fifth Edition maintains its status as the foremost book on media relations in the corporate and nonprofit sectors. It is a must-read for prospective and current media relations professionals dedicated to maximizing their organization's results. - Publisher.
On Deadline
1988
ol:OL11222556M
aarecords_metadata
OL11222556M
external_download meta_explore
book_unknown
9780881333459
en
ol
On Deadline
Carole M. Howard, Wilma K. Mathews
Carole M.  Howard, Wilma K.  Mathews
February 1988
Waveland Press

ol:OL11222556M
ol: OL11222556M
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1988
ol:OL42238928M
aarecords_metadata
Carole M. Howard, Wilma K. Mathews, J. Suzanne Horsley
book_unknown
https://covers.openlibrary.org/b/id/1933267-L.jpg
2020
1478646055
9781478646051
OL42238928M OL18448066W
en
en
Waveland Press, Incorporated
On Deadline
2020
ol:OL42238928M
aarecords_metadata
OL42238928M
external_download meta_explore
book_unknown
9781478646051
en
ol
On Deadline
Carole M. Howard, Wilma K. Mathews, J. Suzanne Horsley
Carole M.  Howard, Wilma K.  Mathews, J.  Suzanne Horsley
2020
Waveland Press, Incorporated

ol:OL42238928M
ol: OL42238928M
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2020
ol:OL26344389M
aarecords_metadata
Carole M. Howard, Wilma K. Mathews
HD59 .H64 2013
book_unknown
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Long Grove, IL, 2013
1478603402
9781478603405
2013427561
840477435
OL26344389M OL8926841W
en
en
Waveland Press
Media relations professionals must know how to stay ahead of the game to be effective in today's complex world. It is no longer enough that they craft news releases, orchestrate interviews and build sustaining relationships with reporters. Their multiple roles now include planner, crisis manager, communicator, counselor and strategist. Called "virtually an encyclopedia of media relations" by one reviewer, the Fifth Edition covers relationships with reporters, spokesperson training, news conferences and special events, integrating media relations into marketing communications plans, crisis management, global media relations, ethics, establishing a media policy within the organization, measuring results and becoming a counselor to management. Its practical advice and how-to ideas draw on current case studies, most involving social media, and the authors' extensive experience in the U.S. and around the world. With a clear and fast-moving style, the Fifth Edition maintains its status as the foremost book on media relations in the corporate and nonprofit sectors. It is a must-read for prospective and current media relations professionals dedicated to maximizing their organization's results. - Publisher.
On Deadline
2013
ol:OL26344389M
aarecords_metadata
OL26344389M
external_download meta_explore
book_unknown
9781478603405
en
ol
On Deadline
Carole M. Howard, Wilma K. Mathews
Carole M.  Howard, Wilma K.  Mathews
Long Grove, IL, 2013
Waveland Press

ol:OL26344389M
ol: OL26344389M
OL26344389M ol:OL26344389M
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aarecords_metadata
Carole M. Howard, Wilma K. Mathews
HD59 .H64 2006
book_unknown
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4 edition, February 15, 2006
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Waveland Pr Inc
On Deadline
2006
ol:OL8751890M
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OL8751890M
external_download meta_explore
book_unknown
9781577664406
en
ol
On Deadline
Carole M. Howard, Wilma K. Mathews
Carole M.  Howard, Wilma K.  Mathews
4 edition, February 15, 2006
Waveland Pr Inc

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ol:OL1216959M
aarecords_metadata
Carole M. Howard, Wilma K. Mathews
659.2
HD59 .H64 1994
Includes bibliographical references (p. 231-232) and index.
book_unknown
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2nd ed., Prospect Heights, Ill, Illinois, 1994
1328009
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Waveland Press
On deadline
1994
ol:OL1216959M
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OL1216959M
external_download meta_explore
book_unknown
9780881338010
en
ol
On deadline
Carole M. Howard, Wilma K. Mathews
Carole M.  Howard, Wilma K.  Mathews
2nd ed., Prospect Heights, Ill, Illinois, 1994
2nd ed. , Prospect Heights, Ill, Illinois, 1994
Waveland Press

ol:OL1216959M
ol: OL1216959M
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659.2 ddc:659.2
1994
ol:OL6898264M
aarecords_metadata
Carole M. Howard, Wilma K. Mathews
659.2
HD59 .H64 2000
Includes bibliographical references (p. 335-336) and index.
book_unknown
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3rd ed., Prospect Heights, Ill, Illinois, 2000
1328010
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en
Waveland Press
On deadline
2000
ol:OL6898264M
aarecords_metadata
OL6898264M
external_download meta_explore
book_unknown
9781577660866
en
ol
On deadline
Carole M. Howard, Wilma K. Mathews
Carole M.  Howard, Wilma K.  Mathews
3rd ed., Prospect Heights, Ill, Illinois, 2000
3rd ed. , Prospect Heights, Ill, Illinois, 2000
Waveland Press

ol:OL6898264M
ol: OL6898264M
OL3673889W ol:OL3673889W
OL6898264M ol:OL6898264M
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