Matthew S. Eastin, Terry Daugherty, Neal M. Burns
Handbook of Research on Digital Media and Advertising
ol:OL24490768M
aarecords_metadata
Matthew S. Eastin, Terry Daugherty and Neal M. Burns, editors
659.14/4
HF5821 .H318 2010
Includes bibliographical references and index.
book_unknown
https://covers.openlibrary.org/b/id/9957593-L.jpg
Hershey, PA, Pennsylvania, 2010
1605667927 1605667935
9781605667928 9781605667935
2009053448
handbookresearch00east
OL24490768M OL15533723W
en
en
Information Science Reference
"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by publisher.
Handbook of research on digital media and advertising
2010
ol:OL24490768M
aarecords_metadata
OL24490768M
external_download meta_explore
book_unknown
9781605667928 9781605667935
en
ol
Handbook of research on digital media and advertising
Matthew S. Eastin, Terry Daugherty and Neal M. Burns, editors
Matthew S.  Eastin, Terry Daugherty and Neal M.  Burns, editors
Hershey, PA, Pennsylvania, 2010
Information Science Reference

ol:OL24490768M
ol: OL24490768M
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aarecords_metadata
Neal M. Burns, Terry Daugherty and Matthew S. Eastin, editors
659.14/4
HF5821 .H318 2010
Includes bibliographical references and index.
book_unknown
Hershey, PA, Pennsylvania, 2010
1605667927 1605667935
9781605667928 9781605667935
2009053448
OL18764268W OL24033722M
en
en
Information Science Reference
"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by publisher.
Handbook of research on digital media and advertising
2010
ol:OL24033722M
aarecords_metadata
OL24033722M
external_download meta_explore
book_unknown
9781605667928 9781605667935
en
ol
Handbook of research on digital media and advertising
Neal M. Burns, Terry Daugherty and Matthew S. Eastin, editors
Neal M.  Burns, Terry Daugherty and Matthew S.  Eastin, editors
Hershey, PA, Pennsylvania, 2010
Information Science Reference

ol:OL24033722M
ol: OL24033722M
OL18764268W ol:OL18764268W
OL24033722M ol:OL24033722M
1605667927 isbn10:1605667927
1605667935 isbn10:1605667935
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2009053448 lccn:2009053448
HF5821 .H318 2010 lcc:HF5821 .H318 2010
659.14/4 ddc:659.14/4
2010
ol:OL24476963M
aarecords_metadata
[edited by] Matthew S. Eastin, Terry Daugherty, Neal M. Burns
659.14/4
HF5821 .H318 2011
Includes bibliographical references (p. 650-724) and index.
book_unknown
Hershey, PA, Pennsylvania, 2011
1605667927 1605667935
9781605667928 9781605667935
2009053448
495781030
OL24476963M OL15518403W
en
en
Information Science Reference
"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by publisher.
Handbook of research on digital media and advertising
2011
ol:OL24476963M
aarecords_metadata
OL24476963M
external_download meta_explore
book_unknown
9781605667928 9781605667935
en
ol
Handbook of research on digital media and advertising
[edited by] Matthew S. Eastin, Terry Daugherty, Neal M. Burns
[edited by] Matthew S.  Eastin, Terry Daugherty, Neal M.  Burns
Hershey, PA, Pennsylvania, 2011
Information Science Reference

ol:OL24476963M
ol: OL24476963M
OL24476963M ol:OL24476963M
OL15518403W ol:OL15518403W
1605667927 isbn10:1605667927
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HF5821 .H318 2011 lcc:HF5821 .H318 2011
659.14/4 ddc:659.14/4
2011
ol:OL24013666M
aarecords_metadata
Neal M. Burns, Terry Daugherty and Matthew S. Eastin, editors
659.14/4
HF5821 .H318 2011 HF5821 .H318 2010 HF5821.H318 2010
Includes bibliographical references and index.
book_unknown
Hershey, PA, Pennsylvania, 2010
1605667927 1605667935
9781605667928 9781605667935
2009053448
OL24013666M OL18764268W
en
en
Information Science Reference
"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by publisher.
Handbook of research on digital media and advertising
2010
ol:OL24013666M
aarecords_metadata
OL24013666M
external_download meta_explore
book_unknown
9781605667928 9781605667935
en
ol
Handbook of research on digital media and advertising
Neal M. Burns, Terry Daugherty and Matthew S. Eastin, editors
Neal M.  Burns, Terry Daugherty and Matthew S.  Eastin, editors
Hershey, PA, Pennsylvania, 2010
Information Science Reference

ol:OL24013666M
ol: OL24013666M
OL24013666M ol:OL24013666M
OL18764268W ol:OL18764268W
1605667927 isbn10:1605667927
1605667935 isbn10:1605667935
9781605667928 isbn13:9781605667928
9781605667935 isbn13:9781605667935
2009053448 lccn:2009053448
HF5821 .H318 2011 lcc:HF5821 .H318 2011
HF5821 .H318 2010 lcc:HF5821 .H318 2010
HF5821.H318 2010 lcc:HF5821.H318 2010
659.14/4 ddc:659.14/4
2010