John M. Hood
Selling the Dream
ol:OL33386618M
aarecords_metadata
John M. Hood
book_unknown
2005
0313361878
9780313361876
OL25108507W OL33386618M
en
en
ABC-CLIO, LLC
Selling the Dream
2005
ol:OL33386618M
aarecords_metadata
OL33386618M
external_download meta_explore
book_unknown
9780313361876
en
ol
Selling the Dream
John M. Hood
John M.  Hood
2005
ABC-CLIO, LLC

ol:OL33386618M
ol: OL33386618M
OL25108507W ol:OL25108507W
OL33386618M ol:OL33386618M
0313361878 isbn10:0313361878
9780313361876 isbn13:9780313361876
2005
ol:OL48151659M
aarecords_metadata
John M. Hood
book_unknown
2005
1282407619
9781282407619
OL48151659M OL25108507W
en
en
ABC-CLIO, LLC
Selling the Dream
2005
ol:OL48151659M
aarecords_metadata
OL48151659M
external_download meta_explore
book_unknown
9781282407619
en
ol
Selling the Dream
John M. Hood
John M.  Hood
2005
ABC-CLIO, LLC

ol:OL48151659M
ol: OL48151659M
OL48151659M ol:OL48151659M
OL25108507W ol:OL25108507W
1282407619 isbn10:1282407619
9781282407619 isbn13:9781282407619
2005
ol:OL24293903M
aarecords_metadata
John M. Hood
659.1/042
HF5821 .H637 2005
book_unknown
https://covers.openlibrary.org/b/id/2349559-L.jpg
Santa Barbara, New York (State), 2010
031303687X
9780313036873
63917537
OL24293903M OL2941723W
BD09B513-FBB3-4BDA-B090-AF984FD979B5
en
en
ABC-CLIO
The process of producing goods and services is relatively easy to recognize as socially beneficial. But television ads? Telemarketers? Jingles? Junk mail? It is popular to view these commercial activities as inherently wasteful or manipulative, marginally informative or entertaining, at best. In Selling the Dream, John Hood takes the provocative stand that advertising images and sales pitches are actually part of the goods and services themselves, delivering an essential component of the consumer's experience. As such, they are inextricably linked to the basic tenets of the free-market system, and, in the boldest of terms, Hood argues that commercial communication is morally consistent with the principles of our democratic society, including freedom of choice, competition, and innovation. Tracing the history of advertising from Ancient Roman times to the present, he offers a colorful account of advertising in its cultural context and addresses such controversial issues as the promotion of harmful and immoral products (such as alcohol and tobacco), marketing to children, the role of advertising in service industries such as health care and education, and the impact of the Internet and other new media on the conduct of commerce. In the process, he offers a compelling perspective on advertising and its essential role in business, communication, and popular culture.
Selling the Dream
2010
ol:OL24293903M
aarecords_metadata
OL24293903M
external_download meta_explore
book_unknown
9780313036873
en
ol
Selling the Dream
John M. Hood
John M.  Hood
Santa Barbara, New York (State), 2010
ABC-CLIO

ol:OL24293903M
ol: OL24293903M
OL24293903M ol:OL24293903M
OL2941723W ol:OL2941723W
031303687X isbn10:031303687X
9780313036873 isbn13:9780313036873
63917537 oclc:63917537
BD09B513-FBB3-4BDA-B090-AF984FD979B5 overdrive:BD09B513-FBB3-4BDA-B090-AF984FD979B5
HF5821 .H637 2005 lcc:HF5821 .H637 2005
659.1/042 ddc:659.1/042
2010