John M. T. Balmer
Corporate Identity
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Klement Podnar, John Balmer, John M. T. Balmer
book_unknown
2013
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OL16702808W OL46052553M
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en
Routledge
Contemplating Corporate Marketing, Identity and Communication
2013
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Contemplating Corporate Marketing, Identity and Communication
Klement Podnar, John Balmer, John M. T. Balmer
Klement Podnar, John Balmer, John M.  T.  Balmer
2013
Routledge

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Klement Podnar, John Balmer, John M. T. Balmer
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Taylor & Francis Group
Contemplating Corporate Marketing, Identity and Communication
2016
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Contemplating Corporate Marketing, Identity and Communication
Klement Podnar, John Balmer, John M. T. Balmer
Klement Podnar, John Balmer, John M.  T.  Balmer
2016
Taylor & Francis Group

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Klement Podnar, John Balmer, John M. T. Balmer
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Taylor & Francis Group
Contemplating Corporate Marketing, Identity and Communication
2013
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Contemplating Corporate Marketing, Identity and Communication
Klement Podnar, John Balmer, John M. T. Balmer
Klement Podnar, John Balmer, John M.  T.  Balmer
2013
Taylor & Francis Group

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Taylor & Francis Group
Contemplating Corporate Marketing, Identity and Communication
2013
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Contemplating Corporate Marketing, Identity and Communication
Klement Podnar, John Balmer, John M. T. Balmer
Klement Podnar, John Balmer, John M.  T.  Balmer
2013
Taylor & Francis Group

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Taylor & Francis Group
Contemplating Corporate Marketing, Identity and Communication
2013
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Contemplating Corporate Marketing, Identity and Communication
Klement Podnar, John Balmer, John M. T. Balmer
Klement Podnar, John Balmer, John M.  T.  Balmer
2013
Taylor & Francis Group

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Klement Podnar, John Balmer, John M. T. Balmer
HM791.C66 2010eb
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2013
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Taylor & Francis Group
Contemplating Corporate Marketing, Identity and Communication
2013
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Contemplating Corporate Marketing, Identity and Communication
Klement Podnar, John Balmer, John M. T. Balmer
Klement Podnar, John Balmer, John M.  T.  Balmer
2013
Taylor & Francis Group

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2013
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edited by Klement Podnar and John M.T. Balmer
658/.045
HM791 .C66 2010eb HM791 .C66 2010 HM791.C66 2010
Includes bibliographical references and index.
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New York, NY, New York (State), 2010
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Routledge
Contemplating corporate marketing, identity and communication
2010
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book_unknown
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en
ol
Contemplating corporate marketing, identity and communication
edited by Klement Podnar and John M.T. Balmer
edited by Klement Podnar and John M. T.  Balmer
New York, NY, New York (State), 2010
Routledge

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2010
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John Balmer
book_unknown
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LONDON, No place, unknown, or undetermined
847174
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ROUTLEDGE
As the concepts of corporate identity, communication, image and branding have caught the imagination of both scholars and managers, new ways of conceptualising organizations have arisen.  This international and multidisciplinary collection of works captures the quintessence of the corporation and its many inner and outer manifestations. Both editors are pioneers of the area, and in this work they present a new approach to the subject area.Drawing on their wide experience the editors have assembled a portfolio of readings from those who practice, study and research the areas in question, selecting illuminating pieces that stem from the 1950s to the present day to highlight both practitioner and scholarly perspectives.  Features include:* Editors' analysis and commentary* Original pieces* Case studies* Discussion questions* Further readingThe resulting work is an eclectic anthology that affords a new way of comprehending organizations, without the need for limitations or narrow perspectives.  This is essential reading for anybody who is serious about understanding the many levels of corporate meaning.
REVEALING THE CORPORATION: PERSPECTIVES ON IDENTITY, IMAGE, REPUTATION, CORPORATE...; ED. BY JOHN M.T. BALMER.
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REVEALING THE CORPORATION: PERSPECTIVES ON IDENTITY, IMAGE, REPUTATION, CORPORATE...; ED. BY JOHN M.T. BALMER.
REVEALING THE CORPORATION:  PERSPECTIVES ON IDENTITY, IMAGE, REPUTATION, CORPORATE. . . ; ED.  BY JOHN M. T.  BALMER. 
John Balmer
LONDON, No place, unknown, or undetermined
ROUTLEDGE

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847174 goodreads:847174