Arvind Sathi
Engaging Customers Using Big Data
ol:OL37426999M
aarecords_metadata
Arvind Sathi
HF5410-5417.5
book_unknown
https://covers.openlibrary.org/b/id/12137573-L.jpg
2014
1137386193
9781137386199
OL37426999M OL19992786W
en
en
Palgrave Macmillan Limited
"Big Data is rapidly transforming a number of business functions across many industries. The biggest transformation is in how we market to our customers. This book shows marketers today how to seek small samples from their customers to observe their behavior, predict changes, and act using a series of unconnected business actions. Big Data has changed the game completely--we can connect with customers, record every click on the web, watch every step in the store, and listen to all public conversations. Unlike today's environment, where marketers broadcast across a set of customer segments, we can now personalize our communications to each customer based on their current predisposition to the products being sold. The book makes three major propositions: 1. Big Data brings all the data to the table leading to a lot more detailed analysis and discovery. We can get a lot more understanding about consumer behavior. 2. Automation and Social Media drives a lot more influence on the decisions. We can converse with the customers as they make decisions and influence their decision-making using a series of sophisticated marketing tools. 3. The market leaders will integrate their resources and investment to optimize across a number of instruments in ways we have never seen before. These changes have tremendous impact on our marketing processes and capabilities. In the first half of the book, using a series of examples from big data pioneers, such as PF Chang's, Best Buy, Google, and IBM, Sathi describes how each marketing function is undergoing fundamental changes: how personalized advertising is delivered using online channels where the marketers identify the specific customer and tailor their messaging based on customer behavior, context, and intention; how customer behaviors are collected from a variety of sources across many industries and examined to identify micro segments; and how online and physical stores collaborate to provide a unified shopping experience and deliver product information. The second half of the book examines the tools and techniques for marketing science in support of these capabilities including statistical techniques, qualitative reasoning, and real-time pattern detection, to name a few. Based on these changes, the book prescribes the changes needed to update our skill and tools for Marketing Analytics. "--

"Big Data is rapidly transforming a number of business functions across many industries. The biggest transformation is in how we market to our customers. Marketers today seek small samples from their customers to observe their behavior, predict changes and act using a series of unconnected business actions. Big Data has changed the game completely. We can connect with the customers, record every click on the web, watch every step in the store and listen to all the public conversations. Unlike today's environment, where marketers broadcasted across a set of customer segments, we can now personalize the communications to each customer based on their current predisposition to the products being sold. The book makes three major propositions: 1. Big Data brings all the data to the table leading to a lot more detailed analysis and discovery. We can get a lot more understanding about consumer behavior. 2. Automation and Social Media drives a lot more influence on the decisions. We can converse with the customers as they make decisions and influence their decision-making using a series of sophisticated marketing tools. 3. The market leaders will integrate their resources and investment to optimize across a number of instruments in ways we have never seen before. These changes have tremendous impact on our marketing processes and capabilities"--
Engaging Customers Using Big Data
2014
ol:OL37426999M
aarecords_metadata
OL37426999M
external_download meta_explore
book_unknown
9781137386199
en
ol
Engaging Customers Using Big Data
Arvind Sathi
2014
Palgrave Macmillan Limited

ol:OL37426999M
ol: OL37426999M
OL37426999M ol:OL37426999M
OL19992786W ol:OL19992786W
1137386193 isbn10:1137386193
9781137386199 isbn13:9781137386199
HF5410-5417.5 lcc:HF5410-5417.5
2014
ol:OL27172898M
aarecords_metadata
Arvind Sathi
658.8/3
HD28-70HF5410-5417.5 HF5415.13 .S273 2014
Includes bibliographical references (pages 203-212) and index.
book_unknown
https://covers.openlibrary.org/b/id/12137573-L.jpg
First edition., New York (State), 2014
1137386185
9781137386182
2014000959
engagingcustomer0000sath
871331677
OL19992786W OL27172898M
en
en
"Big Data is rapidly transforming a number of business functions across many industries. The biggest transformation is in how we market to our customers. This book shows marketers today how to seek small samples from their customers to observe their behavior, predict changes, and act using a series of unconnected business actions. Big Data has changed the game completely--we can connect with customers, record every click on the web, watch every step in the store, and listen to all public conversations. Unlike today's environment, where marketers broadcast across a set of customer segments, we can now personalize our communications to each customer based on their current predisposition to the products being sold. The book makes three major propositions: 1. Big Data brings all the data to the table leading to a lot more detailed analysis and discovery. We can get a lot more understanding about consumer behavior. 2. Automation and Social Media drives a lot more influence on the decisions. We can converse with the customers as they make decisions and influence their decision-making using a series of sophisticated marketing tools. 3. The market leaders will integrate their resources and investment to optimize across a number of instruments in ways we have never seen before. These changes have tremendous impact on our marketing processes and capabilities. In the first half of the book, using a series of examples from big data pioneers, such as PF Chang's, Best Buy, Google, and IBM, Sathi describes how each marketing function is undergoing fundamental changes: how personalized advertising is delivered using online channels where the marketers identify the specific customer and tailor their messaging based on customer behavior, context, and intention; how customer behaviors are collected from a variety of sources across many industries and examined to identify micro segments; and how online and physical stores collaborate to provide a unified shopping experience and deliver product information. The second half of the book examines the tools and techniques for marketing science in support of these capabilities including statistical techniques, qualitative reasoning, and real-time pattern detection, to name a few. Based on these changes, the book prescribes the changes needed to update our skill and tools for Marketing Analytics. "--

"Big Data is rapidly transforming a number of business functions across many industries. The biggest transformation is in how we market to our customers. Marketers today seek small samples from their customers to observe their behavior, predict changes and act using a series of unconnected business actions. Big Data has changed the game completely. We can connect with the customers, record every click on the web, watch every step in the store and listen to all the public conversations. Unlike today's environment, where marketers broadcasted across a set of customer segments, we can now personalize the communications to each customer based on their current predisposition to the products being sold. The book makes three major propositions: 1. Big Data brings all the data to the table leading to a lot more detailed analysis and discovery. We can get a lot more understanding about consumer behavior. 2. Automation and Social Media drives a lot more influence on the decisions. We can converse with the customers as they make decisions and influence their decision-making using a series of sophisticated marketing tools. 3. The market leaders will integrate their resources and investment to optimize across a number of instruments in ways we have never seen before. These changes have tremendous impact on our marketing processes and capabilities"--
Engaging customers using big data
2014
ol:OL27172898M
aarecords_metadata
OL27172898M
external_download meta_explore
book_unknown
9781137386182
en
ol
Engaging customers using big data
Arvind Sathi
First edition., New York (State), 2014
First edition. , New York (State), 2014

ol:OL27172898M
ol: OL27172898M
OL19992786W ol:OL19992786W
OL27172898M ol:OL27172898M
1137386185 isbn10:1137386185
9781137386182 isbn13:9781137386182
2014000959 lccn:2014000959
871331677 oclc:871331677
engagingcustomer0000sath ocaid:engagingcustomer0000sath
HD28-70HF5410-5417.5 lcc:HD28-70HF5410-5417.5
HF5415.13 .S273 2014 lcc:HF5415.13 .S273 2014
658.8/3 ddc:658.8/3
2014