Paul Springer
Pioneers of Digital
ol:OL25290324M
aarecords_metadata
Paul Springer, Mel Carson
658.8/72
HF6146.I58S67 2012 HF6146.I58 S67 2012
book_unknown
https://covers.openlibrary.org/b/id/8229807-L.jpg
London, Philadelphia, England, 2012
0749466057 0749466049
9780749466053 9780749466046
2012013049
pioneersofdigita0000spri
OL25290324M OL16607331W
en
en
Kogan Page
"From 2009 to 2010, digital advertising spend rose 10%, and print advertising spend dropped 25%. Digital accounted for 8% of worldwide advertising spend in 2010 and is projected to reach 20% by 2014. The pioneers featured in this book have had a direct impact on these types of changes in the marketing and advertising industry.  Pioneers of Digital discusses the individuals who have fundamentally altered the way advertising, marketing and communications industries operate. Springer and Carson include cases featuring the minds that developed Kinect for Xbox 360, Dove's "Real Beauty" campaign and Artists Without a Label, a free digital music distribution service for independent artists. Their stories explain how digital advertising can be best integrated with other advertising media and show the best approaches for different types of online promotion.  Covering the characteristics and strengths of digital advertising media, Pioneers of Digital provides unique insights and advice for readers interested in commercial online thinking"--

"Pioneers of Digital is about those individuals who have truly altered the way advertising, marketing and other communications industries operate. It features twenty inspirational interviews with those who have defined digital formats and campaigns, revealing the stories behind the groundbreaking ideas and creative ingenuity that have shaped the digital world. The pioneers profiled in the book come from the seemingly unrelated fields of design, gaming, music, journalism, branding, search and social networking but they were the first to realize the potential of the digital technologies they used. Moving across the globe from the USA to the UK, China, India and New Zealand, and involving organizations such as Apple, Coca Cola, Ogilvy, Publicis and Google, Pioneers of Digital provides unique insights and advice for anyone interested in commercial online thinking"--
Pioneers of digital
2012
ol:OL25290324M
aarecords_metadata
OL25290324M
external_download meta_explore
book_unknown
9780749466053 9780749466046
en
ol
Pioneers of digital
Paul Springer, Mel Carson
London, Philadelphia, England, 2012
Kogan Page

ol:OL25290324M
ol: OL25290324M
OL25290324M ol:OL25290324M
OL16607331W ol:OL16607331W
0749466057 isbn10:0749466057
0749466049 isbn10:0749466049
9780749466053 isbn13:9780749466053
9780749466046 isbn13:9780749466046
2012013049 lccn:2012013049
pioneersofdigita0000spri ocaid:pioneersofdigita0000spri
HF6146.I58S67 2012 lcc:HF6146.I58S67 2012
HF6146.I58 S67 2012 lcc:HF6146.I58 S67 2012
658.8/72 ddc:658.8/72
2012