Francois Gossieaux
The Hyper-Social Organization
ol:OL25559538M
aarecords_metadata
Francois Gossieaux, Edward K. Moran
658.4/038
HD30.2 .G66 2010 HD30.2.G66 2011
Includes bibliographical references and index.
book_unknown
https://covers.openlibrary.org/b/id/7348942-L.jpg
New York, New York (State), 2010
0071714022
9780071714020
2010010355
hypersocialorgan00goss
466353491
OL16970922W OL25559538M
en
en
McGraw-Hill
Based on the famous "Tribalization of Business Study" -- A wide-ranging annual survey conducted by Francois Gossieaux of Beeline Labs and Ed Moran of Deloitte -- this is the definitive guide to using social media for organizational success. The book's surprising findings and in-depth interviews will challenge everything you know about corporate-consumer relations starting with The 5 Steps to Being Hyper-Social: 1. Forget technology -- understand the four drivers of successful communities. 2. Forget market segments and consumers -- think tribes and humans. 3. Forget company-centricity -- think human-centricity. 4. Forget channels -- think networks. 5. Forget process and hierarchies -- think social messiness. Social media is changing the world as we know it. This book shows you how to change your organization and be on the leading edge of the movement. Instead of marketing to general target groups, Gossieaux and Moran reveal how you can refocus your efforts to home in on what matters most to people -- the communities or "tribes" that are at the core of their "identities" -- and unite them through their shared passions, problems, responsibilities, wants, and needs. You'll discover how to establish a real human presence on the Web and in social media communities and sites to open up a naturally flowing, mutual -- and mutually beneficial -- exchange of ideas and information. And you'll see what leading companies like Amazon, Netflix, Microsoft, IBM, Marriott, Eli Lilly, and others are doing right and how you can do it too. Best of all, you'll hear fascinating, in-depth interviews with today's trendsetters about what their businesses are doing to become Hyper-Social. - Jacket flap.
The hyper-social organization
2010
ol:OL25559538M
aarecords_metadata
OL25559538M
external_download meta_explore
book_unknown
9780071714020
en
ol
The hyper-social organization
Francois Gossieaux, Edward K. Moran
Francois Gossieaux, Edward K.  Moran
New York, New York (State), 2010
McGraw-Hill

ol:OL25559538M
ol: OL25559538M
OL16970922W ol:OL16970922W
OL25559538M ol:OL25559538M
0071714022 isbn10:0071714022
9780071714020 isbn13:9780071714020
2010010355 lccn:2010010355
466353491 oclc:466353491
hypersocialorgan00goss ocaid:hypersocialorgan00goss
HD30.2 .G66 2010 lcc:HD30.2 .G66 2010
HD30.2.G66 2011 lcc:HD30.2.G66 2011
658.4/038 ddc:658.4/038
2010