Bradley M. McDonald
The Social Organization
ol:OL25679846M
aarecords_metadata
Bradley M. McDonald
HD30.19 .B73 2011 HD30.19.B73 2011
book_unknown
https://covers.openlibrary.org/b/id/7348905-L.jpg
Boston, MA, 2011
1422172368
9781422172360
2011021190
socialorganizati0000brad
OL25679846M OL17109444W
en
en
Harvard Business Review Press
Turn the power of mass collaboration into business results. As a leader, it's your job to maximize the talent, energy, and creativity of your employees while also engaging your customers and meeting your business goals. Today's increased collaboration, fueled by social media technology, already links employees and customers and generates value for Web-savvy companies. How can you capitalize on the collaborative power of social media? In The Social Organization, Anthony Bradley and Mark McDonald -- leading experts in the area of social media at Gartner -- show how to turn ad hoc collaboration into a disciplined strategy that achieves key business goals. When it comes to leveraging social media, the most successful companies use methods and practices that both foster and capitalize on customers' and employees' collective intelligence and ingenuity. The authors share insights from their study of more than four hundred organizations around the world -- including Xilinx, Ford Motor Company, and CEMEX -- that have used social technologies to achieve successes that would have been unimaginable only a few years ago. - Jacket flap.
The Social Organization
2011
ol:OL25679846M
aarecords_metadata
OL25679846M
external_download meta_explore
book_unknown
9781422172360
en
ol
The Social Organization
Bradley M. McDonald
Bradley M.  McDonald
Boston, MA, 2011
Harvard Business Review Press

ol:OL25679846M
ol: OL25679846M
OL25679846M ol:OL25679846M
OL17109444W ol:OL17109444W
1422172368 isbn10:1422172368
9781422172360 isbn13:9781422172360
2011021190 lccn:2011021190
socialorganizati0000brad ocaid:socialorganizati0000brad
HD30.19 .B73 2011 lcc:HD30.19 .B73 2011
HD30.19.B73 2011 lcc:HD30.19.B73 2011
2011