Neil Fiske, Michael Silverstein
Trading Up
ol:OL44232650M
aarecords_metadata
Michael J. Silverstein, Neil Fiske, John Butman
book_unknown
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2008
1436203481
9781436203487
OL44232650M OL15024714W
en
en
Penguin Publishing Group
Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.In dozens of categories, these "new luxury" brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional "old luxury" goods. Trading Up has become the definitive book about this growing trend.
Trading Up
2008
ol:OL44232650M
aarecords_metadata
OL44232650M
external_download meta_explore
book_unknown
9781436203487
en
ol
Trading Up
Michael J. Silverstein, Neil Fiske, John Butman
Michael J.  Silverstein, Neil Fiske, John Butman
2008
Penguin Publishing Group

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2008
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Michael J. Silverstein, Neil Fiske
book_unknown
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Rev Upd edition, December 29, 2004
117671
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Portfolio Hardcover
Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.In dozens of categories, these "new luxury" brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional "old luxury" goods. Trading Up has become the definitive book about this growing trend.
Trading Up
2004
ol:OL8858169M
aarecords_metadata
OL8858169M
external_download meta_explore
book_unknown
9781591840800
en
ol
Trading Up
Michael J. Silverstein, Neil Fiske
Michael J.  Silverstein, Neil Fiske
Rev Upd edition, December 29, 2004
Portfolio Hardcover

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2004
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Michael J. Silverstein, Neil Fiske, John Butman
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April 29, 2008
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Portfolio Trade
Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.In dozens of categories, these "new luxury" brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional "old luxury" goods. Trading Up has become the definitive book about this growing trend.
Trading Up
2008
ol:OL12375076M
aarecords_metadata
OL12375076M
external_download meta_explore
book_unknown
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en
ol
Trading Up
Michael J. Silverstein, Neil Fiske, John Butman
Michael J.  Silverstein, Neil Fiske, John Butman
April 29, 2008
Portfolio Trade

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ol: OL12375076M
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2008
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Michael Silverstein, Neil Fiske
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October 9, 2003
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Portfolio Hardcover
America's middle-market consumers are trading up.
Trading Up
2003
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Trading Up
Michael Silverstein, Neil Fiske
October 9, 2003
Portfolio Hardcover

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Portfolio Trade
Trading Up
2008
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Trading Up
Silverstein, Michael J., Fiske, Neil, Butman, John
Silverstein, Michael J. , Fiske, Neil, Butman, John
2008-04-29
Portfolio Trade

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Neil Fiske Michael Silverstein
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Trading Up
2003
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Trading Up
Neil Fiske Michael Silverstein
2003-10-01
Portfolio Hardcover

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by Michael J. Silverstein and Neil Fiske, with John Butman
HB841 .S55 2005 HB841.S55 2003 HB841 .S55 2003
Includes index
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New York, New York (State), 2005
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2005
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Trading up
by Michael J. Silverstein and Neil Fiske, with John Butman
by Michael J.  Silverstein and Neil Fiske, with John Butman
New York, New York (State), 2005
Portfolio

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2005