J. Craig Andrews, Richard G. Netemeyer, Scot Burton
Consumer Generalization of Nutrient Content Claims in Advertising
ol:OL14999424M
aarecords_metadata
J. Craig Andrews, Richard G. Netemeyer, Scot Burton
"Working paper."

"November 1996."

Includes bibliographical references (p. 57-61)
book_unknown
Report -- no. 96-115, Report (Marketing Science Institute) -- no. 96-115, Cambridge, Mass, Massachusetts, 1996
OL14999424M OL11337337W
en
en
Marketing Science Institute
Consumer generalization of nutrient content claims in advertising
1996
ol:OL14999424M
aarecords_metadata
OL14999424M
external_download meta_explore
book_unknown
en
ol
Consumer generalization of nutrient content claims in advertising
J. Craig Andrews, Richard G. Netemeyer, Scot Burton
J.  Craig Andrews, Richard G.  Netemeyer, Scot Burton
Report -- no. 96-115, Report (Marketing Science Institute) -- no. 96-115, Cambridge, Mass, Massachusetts, 1996
Report -- no.  96-115, Report (Marketing Science Institute) -- no.  96-115, Cambridge, Mass, Massachusetts, 1996
Marketing Science Institute

ol:OL14999424M
ol: OL14999424M
OL14999424M ol:OL14999424M
OL11337337W ol:OL11337337W
1996