Mukti Khaire
Culture and Commerce
ol:OL26964647M
aarecords_metadata
Mukti Khaire
658.4/21
HD9999.C9472 K43 2017 HD9999.C9472K43 2017
Includes bibliographical references and index.
book_unknown
https://covers.openlibrary.org/b/id/13834193-L.jpg
California, 2017
0804792216
9780804792219
2016048652
961923896
OL19751600W OL26964647M
en
en
Stanford Business Books
Art and business are often described as worlds apart, even diametric opposites. And yet, these realms are close cousins in creative industries where firms bring cultural goods to market, attaching price tags to music, paintings, theater, literature, film, and fashion. Building on theories of value construction and cultural production, Culture and Commerce details the processes by which artistic worth is decoded, translated, and converted to economic value. Case studies of firms from Chanel and Penguin to tastemakers like the Sundance Institute and the Pritzker Prize illuminate how creative entrepreneurs influence our sense of value, shifting consumer behavior and our culture in deep, surprising ways.
Culture and commerce
2017
ol:OL26964647M
aarecords_metadata
OL26964647M
external_download meta_explore
book_unknown
9780804792219
en
ol
Culture and commerce
Mukti Khaire
California, 2017
Stanford Business Books

ol:OL26964647M
ol: OL26964647M
OL19751600W ol:OL19751600W
OL26964647M ol:OL26964647M
0804792216 isbn10:0804792216
9780804792219 isbn13:9780804792219
2016048652 lccn:2016048652
961923896 oclc:961923896
HD9999.C9472 K43 2017 lcc:HD9999.C9472 K43 2017
HD9999.C9472K43 2017 lcc:HD9999.C9472K43 2017
658.4/21 ddc:658.4/21
2017