January 2013 by IRGSE, IHRA is the second-largest drag racing and fourth-largest motorsports sanctioning body. Established in 1970, the organization manages three national touring series, the IHRA Drag Racing Series, and Street Warriorz. With headquarters in Norwalk, Ohio, IHRA sanctions more than 110 motorsports facilities in the U.S., Canada and Australia and has more than 13,000 racers of all skill levels as members.

IRGSE’s subsidiaries now promote more than 1,150 motorsports, live entertainment and corporate events annually at its venues and within its series.

About Mr. Lencheski:

Chris Lencheski is one of the most well respected professionals in the global sports and entertainment landscape. With over 20 years of professional experience, he has authored industry-setting standards and practice guidelines followed by major entities from network and cable television groups to Fortune500 companies. His work has included collaborations with the Americas’ Cup, the Olympics, Formula One and World Cup projects as well as a host of international and national properties from every major league to governing bodies. He is recognized as an authority in identifying and leveraging rights sponsorship, partnership strategies and alliance opportunities to drive dramatic increases in sales, digital and television carriage distribution and CPG market visibility.

Prior to IRGSE, Mr. Lencheski was President of Comcast-Spectacor subsidiary Front Row Marketing and Analytics (FRMS) – the 35 offices multi-continent stadia, sports media commercial rights and entertainment agency inside the greater Comcast ecosystem. FRMS realized 40% growth in new business and portfolio revenue under his guidance and was re-positioned for future development inside the Comcast umbrella as the integrator of