technology decision making, it is evident the core category Keep up with technology (or be left behind) influences technology leaders in a powerful way. The researcher concludes based on the results of the qualitative study that among the participants in this study, the core category carries the greater philosophical weight in technology decision making. The core phenomonon is also affected by the viewpoint of technological optimism, which is a philosophical (Vermaas et al., 2011) and ideological (Strobel & Tillberg-Webb, 2009) perspective through which leaders respond emotionally to technological change in a positive way, through a response of advocacy for technological change, with new technology being given the benefit of the doubt. Employing the Corbin and Strauss (2008) paradigm, Technological optimism shows itself to be influential as a conditionnational framework for K12 educational technology leadership (Consortium for School Networking, 2011). This framework addresses ethical considerations that are integral to responsible technology leadership. The ethical considerations in the national framework were represented in the participants' responses, including Internet safety, personal privacy, equitable access to technology, copyright compliance, and environmental sustainability. Research Question 3. The third research question was concerned with examining what assumptions characterized by technological determinism were present in leaders' thinking or decision making. As explained in the implications for Research Question 1 the perspective Technological change is inevitable was a widespread philosophy of technology perspective. The viewpoint that technology causes inevitable change in society is an assumption associated with technological determinism (Leonardi, 2008; Leonardi, 2009). Data from the study showed that the core category Keep