The biggest reveal in Air Jordan 1 history is coming

So they say.

LA locals encountered a mystic message on their morning drive, with one of L.A.’s busiest intersection displaying this message hinting at the ‘biggest reveal in AJ1 history.’

The cryptic advert is currently located near the intersection of Melrose and North La Brea, features the word ‘UNBANNED’ with the latter part of the word obscured by an Air Jordan 1ankle strap touting ‘The Legend of the AJ1.’

The style code 850911BY – the same as the original 1985 Air Jordan 1 ‘Bred’ – and a metallic Jumpman hangtag – as seen on AJ1 retros from the mid-2000s – also feature.

The billboard directs curious commuters to the website unbanthelegend.com, which is equally enigmatic – and links to social media pages thata resist film formed on the mask blank, a developing process of developing the resist film to form a resist pattern in accordance with the written pattern, an etching process of etching the thin film along the resist pattern, and a process of stripping and removing the remaining resist pattern. In the developing process, a developer is supplied after writing the required pattern on the resist film formed on the mask blank to dissolve a portion of the resist film soluble in the developer, thereby forming the resist pattern. In the etching process, using the resist pattern as a mask, an exposed portion of the thin film, where the resist pattern is not formed, is dissolved by dry etching or wet etching, thereby forming a required mask pattern