published as an engraving by Manuel Salvador y Carmona in 1791 in the book, Retratos de los españoles ilustres, con un epítome de sus vidas, (Portraits of Illustrious Spaniards, with a Synopsis of Their Lives.)

This scene of the Toluca market was depicted by Alan Crane in 1946. Housed in the Graphic Arts Collection of the National Museum of American History, it is one of a series of lithographs of Mexican landscapes and genre scenes he printed during the 1940s. The growth of the tourist industry, rebounding after WWII, created a market for images of an idyllic Mexico—peaceful, scenic, and premodern. The elements of everyday life shown here—the densely packed stands of the ceramics vendors, the pulquería (a cantina that serves pulque, the fermented juice of the maguey plant),and the traditional dress of the marketeers—were as foreign to the urbanized Mexican American youth in Los Angeles, El Paso, and San Antonio as they were to American tourists seeking a memento of "Old Mexico." The generations of youths who grew up in the 1930s, 1940s, and 1950s were fundamental in negotiating the language, aesthetics, and political vision that would constitute the contemporary culture of Mexican Americans. These young men and women, many of whom were war veterans as well as industrial and agricultural workers, created empowering images of Mexican Americans as they defined new roles for themselves as activists during the civil rights struggles of the 1950s, 1960s, and 1970s.

With the lucrative growth of tourism in 20th century, stereotypical and processed images of Mexico have often been