Karishma Kapoor Pledges For Road Safety In India – Launches Season 3 of the USL-Diageo Road to Safety initiative

By K Ashwin Mobile:00919920183006 Email:indianshowbusiness@gmail.com

United Spirits Limited (USL), a Diageo Group Company, today announced the launch of Season 3 of its Road to Safety initiative with Bollywood actor – Karisma Kapoor pledging her support for the cause of road safety in India.

With over 1,45,000 fatalities a year, India accounts for 12.5% of global road accidents. Launched in 2014, USL-Diageo’s signature intervention, ‘Road to Safety’ endeavours to bring a collective consciousness around responsible drinking and road safety through various touch-points of television, radio and social media , encouraging citizens, especially the Indian youth to ‘Never Drink and Drive.’

This campaign also includes working with law enforcement agencies and government bodies to provideLimited –

United Spirits Limited (USL) is a subsidiary of Diageo plc which is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories. In 2013-14, Diageo plc acquired a 54.8% shareholding in United Spirits making India one of its largest markets.

The organization prides itself on innovative products that have made a mark on the world stage by regularly winning accolades and awards from international juries. USL exports its products to over 37 countries across the globe.

Headquartered in Bengaluru, USL has a strong global footprint supported by a committed team of 5000+ employees dedicated to fulfilling the company’s mission of becoming the best performing, most trusted and respected consumer goods company in India. The company has a strong distribution network and