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Not to mention, a group that was willing to reach into their gut to design the right experience.

Designing from the Gut

The power of intuition was brought into the limelight in 2005 thanks to Malcolm Gladwell's national bestseller, Blink. What most people don't know is that Gladwell drew heavily from the research of a German psychologist, Gerd Gigerenzer, who's been publishing research and writing books on the topic since the 90's.

In Gut Feelings: The Intelligence of the Unconscious, Gigerenzer introduces us to a notion he dubs evolved capacities: complex capabilities given to us by nature, like sight or memory that we’ve evolved to unconsciously perform complex tasks, like the ability to track a moving object. As it turns out, humans are pretty bad at, say,Analysts reacted to Pakistan Tehreek-i-Insaf (PTI) chairman Imran Khan's speech, in which he declared victory for his party in the 2018 general elections, with overwhelmingly positive feedback, while stressing at the same time that it was yet to be seen whether he will actually "walk the talk".

A visibly calm Khan cut a conciliatory tone in a wide-ranging television address to the nation following a controversial contest hit by accusations from major political parties of poll rigging and long delays in still unreleased official results.

Watch Imran Khan's complete address here.

Journalists and analysts noted and appreciated the PTI chief's toned-down language during the speech they said was inclusive and fit for a statesman. Others cautioned that while victory speeches are easy to deliver, they are "harder to implement".

During the broadcast,