its cereals, and other companies like Libby's and Birds Eye frozen foods based entire campaigns around the idea.)



" " The Doughnut Corporation of America produced this poster for its failed health-food campaign in the 1940s. National Archives and Records Administration

The nutrition division of the U.S. government's War Food Administration even awarded its seal of approval to companies whose nutrition claims it approved. And that's where the Doughnut Corporation hit a snag.

Because the doughnuts were made with enriched white flour, the nutrition division didn't consider the doughnuts themselves enriched with vitamins – only the flour they were made from was enriched. So the doughnuts had to be marketed simply as, well... doughnuts.

And by no means is enriched white flour, which all doughnuts are made with, a superfood. "The processMaternity 'must improve' at baby-deaths hospital trust Published duration 16 August 2017

image caption Overall care at the trust has improved but further work is required, the watchdog has said

Maternity services at a health trust at the centre of a baby deaths inquiry must improve, inspectors have said.

Health Secretary Jeremy Hunt ordered an investigation into the Shrewsbury and Telford Hospital NHS Trust in April.

A Care Quality Commission (CQC) report said overall care had got better but safety in maternity services "needed further improvement".

The trust said challenges needed to be resolved and it wanted to work more closely with GPs.

Inspectors visited the trust's Princess Royal Hospital, Royal Shrewsbury Hospital and its five midwife led maternity units, in December and January to check whether improvements had been made following its previous