via a competitive process receive $10,000 from the EDC, along with access to a slate of workshops and resources spanning topics like navigating intellectual property regulations and utilizing the Ex-Im Bank. A WTC San Diego project manager trained in exports assistance and compliance is on-call to help firms troubleshoot more specific problems. Companies also receive temporary membership in the EDC itself, connecting them to other local firms and regional initiatives.

Over four years, San Diego’s MetroConnect program evolved from a grant program seeking to raise the profile of exporting among area firms to a more sophisticated initiative combining funds with other support and targeting specific industries tied to the EDC’s broader economic development strategy.

For FoxFury, one of four finalists for the grand prize last year, these resources helped therenovation, improving sidewalks, lighting, and crosswalks on Main Street, to create a more vibrant downtown. But leaders realized that Wytheville required more than physical changes to its landscape to spur revitalization: it needed human capital and the necessary skills to drive small business development and growth.

The town decided to start with what it had locally: aspiring entrepreneurs looking to launch their own businesses.

Investing in people is critical for community revitalization

While Wytheville recognized entrepreneurship as a critical tool for economic development, particularly for rural communities, leaders also knew that a lack of human capital and resources meant they would need more than small loans and financial incentives to create a supportive entrepreneurial environment. In addition to capital, residents need access to the skills training, mentorship, and resources required to