It’s game on! The NBA’s Seattle SuperSonics are opposing the trademark registration for SEATTLE SUPERCHRONICS filed by a Seattle marijuana cafe.

Flashback to 1967, when Seattle’s first major league sports franchise was born. The team was named the SuperSonics after Boeing’s recently awarded contract for a new plane, which was later canceled. The team is commonly referred to as the Sonics but have been using the trademark ever since.

Flashback to 2008, when a Washington native, in order to ease the pain of a friend who was suffering from Multiple Sclerosis, began growing marijuana to make sure his friend had a steady supply of joints. The company has big plans for expansion including opening the Seattle SuperChronic Café and Cannabis Lounge and building the World’s 1st Commercial Joint Rolling Machine.It was an impressive display of journalism: An in-depth look at Amazon’s marketing of a controversial facial recognition software product to US law enforcement. It involved record searches in multiple jurisdictions, along with the collection of other evidence about the campaign and its impact. But this tour-de-force didn’t come from a media organization like The New York Times or The Washington Post—it came from the American Civil Liberties Union.

In many ways, the story was a perfect fit for an organization like the ACLU: Matt Cagle, a lawyer for the ACLU in Northern California, noticed online marketing materials posted by Amazon for its software, which listed several law-enforcement organizations as users. So Cagle and his team started a records search, got two other ACLU bureaus involved, and the group’s