his belief in Israel’s right to exist within secure borders.Following his meeting with Mandela in 1996 the Dalai Lama, the revered world symbol of the Tibetan independence struggle, commented that when he met with prominent personalities from around the world, for the most part, they did not live up to their reputations. Nelson Mandela’s reputation was the largest in the world, he said, and only in Mandela’s case did he find the person larger than the reputation.Nelson Mandela has been a true colossus on the stage of history.World Jewry can take pride in how many of its members ultimately contributed to what he was able to achieve, for his own people and for humanity at large.Increasing brand awareness and creating cross-selling opportunities at the drive-thru.

Mountain American FCU

The Challenge

Mountain America Credit Union (MACU) wanted to increase brand awareness for their ATM machines, and also create cross-selling opportunities in their drive-up banking environments. They had discovered that many of their members were primarily using the drive-through for their banking needs. MACU enlisted Sterling Retail to create a merchandising strategy in order to make the most impact during their members’ transactions at the drive-thru.

Focusing on the drive-through area, Sterling surveyed several MACU branches to determine areas where both branding and messaging were absent and could best serve credit union members. We carefully considered traffic flow and average time spent at each visit to create a retail merchandising package that met the needs and objectives of MACU.

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