cultivation of creativity. We should be savouring it, not marginalising it.

Finally, and most devastatingly, my prediction is that on Michael Gove's watch the quality of teaching will not have improved. Kenneth Baker achieved this: with his eponymous Baker Days he signalled that you only improved teaching by creating a nascent culture in which teachers planned and reviewed together. David Blunkett did the same. With his undoubtedly flawed, bureaucratic National Strategies, at least he established materials to promote high quality teaching and – crucially – materials to use in high quality training.

The current administration's only Education Act was entitled "The Importance of Teaching". It promised a lot. Yet, when the smoke drifts away in the years to come, my guess is that it will be seen as strong onThe original Rocksmith guitar video game sold 1.5 million copies when it debuted in 2011. But for its sequel, Rocksmith 2014, French video game publisher Ubisoft wanted to reach a much larger audience of people who want to learn to play the guitar.

It turned to Nomadic, a digital creative agency that helped with the marketing of Ubisoft’s phenomenally successful Just Dance game series. The work they did together is a textbook case on how to broaden the audience for what could be a narrow-interest entertainment product. The campaign came about by looking at the market in a different way. If the marketers succeed, they’ll convert the market from fans who played Guitar Hero-style games with faux guitars to fans of Rocksmith, which works with real guitars.

The Nomadic team