a month away from the introduction of the 2010 number plate on all new cars hitting the road after the beginning of March.

While the excitement surrounding the introduction of new number plates may go over some people's heads, during the past few years a real demand has grown for personalised plates, with some selling for an absolute fortune at auction.

Music legend Elton John's former number plate ELT 70N recently went up for auction for just under £1,000, but that's nothing compared to the £113,815 one crazy person (in the nicest sense) shelled out on a 1 HRH number plate auctioned by the DVLA at the beginning of 2009. And even that has some way to go to surpass £254,000 paid to take ownership of the 51 NGH plate.

ASwede with a passion for offensive number plates has failed in his cause yet again, after transport authorities denied two of his latest attempts to create 'offensive' personalised plate combinations.

The man, from Varberg in southern Sweden, gained some media attention last year when he attempted to register a personal licence plate reading "3JOH22A".

The Swedish Transport Agency (Transportstyrelsen) rejected the licence plate request on the grounds of it being offensive, the reason for which is made clear when the combination is reflected in a mirror.

The same man has now made two further attempts to change his plate to "8UTT5EX" and "X32TTU8" respectively, but they were also denied, as they too could be considered offensive.

If not immediately obvious, the explanation for rejecting the latter combination is once again made clear