that the story would become benevolent for the reader.

The next hurdle was finding the right publisher. Yet again The Brady Bunch Variety Hour was an awful piece of you-know-what that NOBODY would touch with a ten foot pole. Door after door was slammed in my face by publishers who now might think otherwise. In a last ditch effort I decided to strike up a conversation with a librarian for one of the photo archives I frequented and asked her who she liked to work with. Her answer was ECW Press, who had just put out a successful coffee table book about High School Musical. I contacted their head publisher and they saw great potential for our project. They also would allow us creative control and would support oura new highway, this technology is used to scan a random sample of the people who would benefit from the highway to see whether it's really worth the investment. "It would be an interesting alternative way to decide where to spend the government's money," he notes.

In addition to Rangel and Krajbich, other authors on the Science paper, "Using neural measures of economic value to solve the public goods free-rider problem," include Caltech's Colin Camerer, the Robert Kirby Professor of Behavioral Economics, and John Ledyard, the Allen and Lenabelle Davis Professor of Economics and Social Sciences. Their work was funded by grants from the National Science Foundation, the Gordon and Betty Moore Foundation, and the Human Frontier Science Program.