country's story justice. After all, this was a nation just emerging from a savage 11-year civil war — a conflict fueled by the diamond trade — and was in the early stages of recovery, picking through the rubble and trying to rebuild.And seemingly no one was paying attention."I felt that Sierra Leone was more than an article, because I saw these fascinating parallels," Cepeda said. "It was formed by freed slaves, and just at the time hip-hop started to become commercially successful here in the United States — in 1991 — [the Los Angeles district] Watts was burning, and this bloody civil war was beginning in Sierra Leone. So as the conflict was ending, and the aftermath was everywhere, I felt like it would be an interesting socialexperiment to have some rappers go there as goodwill ambassadors. Because hip-hop has affected every crevice of the world, and I wanted rappers to know that."And so Cepeda decided to make a documentary that would do just that: show rappers — and hip-hop fans — the connections between hip-hop and the Sierra Leone conflict.While her film does focus on the role music has played in the country's recovery — there's a vibrant hip-hop scene in the capital city of Freetown, highlighted by artists like Daddy Saj and Jimmy B — it's more concerned with the implications that came with the genre's bling obsession. She decided to call the film "Bling: A Planet Rock," because the insatiable thirst for diamonds was indirectly affecting the war in Sierra Leone."It's important