the advertisement. Ogilvy and Mather the famous advertisement company was behind that TV ad campaign.

The ad was a huge hit. The pug raised the popularity of the Vodafone brand in India. The pug was so much of an influence on the Vodafone brand that when people saw it on the posters they immediately recollected that it was the “Hutch dog” brand. The sale of pug dogs also increased during those years. In fact, customers had even downloaded wallpapers of the pug on to their phone screens further creating an indirect endorsement. The pug dog was a good example of a micro-influencer.

Now fast forward 10 years and what we have is the latest band of micro-influencers, who are actually users of popular social media platforms like Instagram and Facebook.in

It's always sad when businesses with a long standing history in a community plan to go…but it happens, especially when the owners want to retire.

David-Andrew Gentlemen Clothiers, which has been operating in downtown Brampton since 1976, announced that they will be closing their doors after 41 years at their current location on 30 Main Street North. David's partner Andrew had retired 5 years ago, and David himself plans to retire this year along with another long standing employee. The business began as Tyner-Shorten Men's Clothing Store in 1969 and David subsequently acquired Bob McCarters Men's Wear in 1977.

"Many changes in the business, downtown core, shopping patterns especially online, contributed to David's decision to retire," a statement on the website stated.

With a retirement closure always comes sales. David-Andrew announced