How Fitbit is disrupting traditional business models

Fitbits, the wristbands which log your activity and heart rate, are now ubiquitous, with millions of users around the world busily trying to reach 10,000 steps a day.

Speaking at the SuiteWorld conference in San Jose this morning, Bill Zerella, chief financial officer of Fitbit, explained just how the business pioneered the wearable tech market and disrupted traditional business models.

Fitbit was founded in 2007 by two software engineers James Park and Eric Friedman.

“The original inspiration for Fitbit was the Nintendo Wii. Back then the Wii was pretty innovative, they were fascinated by how Nintendo used software and sensor technology to create this new gaming experience. They were interested in how could they capture that in some portable form and do something good forThe three-time Oscar winner made a rare appearance during a Q&A after the first New York City screening of "Phantom Thread."

Paul Thomas Anderson’s “Phantom Thread” is slowly rolling out to press and guild members ahead of its Christmas release. Following the drama’s first screening in Los Angeles on November 24, “Phantom Thread” arrived in New York City on Sunday, November 26, complete with a rare appearance from star Daniel Day-Lewis. The three-time Oscar winner joined Anderson and co-stars Vicky Krieps and Lesley Manville to discuss his new movie, which his representative says marks his final film performance before retirement.

To the surprise of no one, Day-Lewis revealed he extensively researched numerous fashion designers to get into the character of Reynolds Woodcock, a renowned dressmaker who designs gowns for high