people from aged society participate in the marathon and walking race. Japan advocates the expansion of sports and the health related markets as one of the national strategy. The range of the market include as well as fitness and sports experience, tourism, watching sports, beauty, a diet market and the health improvement market of the elderly person. According to Japan revival strategy 2016, they set the target 15 trillion yen that is a scale of 3times from current sports-related market of 5,500 billion yen(2015) in 2025. In addition, the numerical target of 65% from 40.4%(2015) of sports fact rate(adults more than once a week) in 2025, the sports-related business enlarges rapidly by creating a person and opportunity and place playing sports. Sports-related investment will concentrate in the allover Japan more and more in future and with the holding of international mega sporting events such as Rugby World Cup 2019, Tokyo Olympics/Paralympics 2020, WORLD MASTERS GAMES 2021 KANSAI, and then the sports-related market is expected to continue growing up.
The sports market receives the holding of growth support of the government and the international mega sporting event, the boom of the sports and fitness market, expansion of health and the beauty industry, and it is expected high market growth with medical and IOT industry in Japan.

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