the Kitchener Rangers. The Swede has already worked his way up to the second line, where he will be leaned upon to guide the Avs back into playoff contention.

The deciding factor for this season could reside in the crease, as the team cleared house and brought in Varlamov and Giguere. They hope the veteran Giguere can help tutor the 23-year-old Varlamov into to becoming a legitimate No. 1 netminder after spending the last three years in Washington’s goaltending carousel. With just 78 career starts (19 of which came in the playoffs) under his belt, a lot lies on the unproven shoulders of the youngster.

EDMONTON OILERS

2010-11 Result: 25-45-12, 62 points; 15th in West; did not qualify for playoffs

Big question: Will having a year of experience help this incredibly youngRedefining Positioning and Relaunching the Shop

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The renowned global ad agency had experienced several setbacks. Internal and external surveys indicated that the confidence of both employees and clients had significantly dropped. A new management team was installed, with half coming from outside the agency.

The new team needed a fast and powerful solution to bring to its own people and to the market. We were asked to facilitate a series of off-site meetings. The team was brought together and taken through a process of identifying a new agency positioning…new roles for each leader…individual and team accountability plans and deliverables…and internal communication and marketing plans. Insights were shared from other agencies and industries to provide benchmarks and catalysts for idea generation. Though there were strong personalities in the room from