multiculturalism and freedom of movement. PPS clan members could be characterised as patriotic people with socialist stances on the economy. The ten voter clans of the British electorate Orange Book Orange Bookers combine what you might call ‘centre-right” views on the economy with liberal views on society and immigration. The title refers to ‘The Orange Book - Reclaiming Liberalism’, penned by prominent Lib Dem politicians, and advocates liberal solutions to various social and economic issues. Orange Bookers are some of the most supportive clan members of free trade, free movement and multiculturalism. The ten voter clans of the British electorate Common-Sense Solidarity Common-Sense Solidarity clan members are very strong supporters of renationalisation, trade unions and believe firmly in the redistribution of wealth via taxation. The CSS clan arefairly comfortable with immigration and have mixed views on a number of social issues such as welfare, human rights and parenting. The ten voter clans of the British electorate Notting Hill Society The Notting Hill Society clan are the most pro-business of all clans. Mixing a modern form of conservatism on the environment and society, with traditional views on family life and British institutions, ‘Notting Hill Society’ is a reference to the Conservative party modernisation project under David Cameron and George Osborne. The ten voter clans of the British electorate Strength, Agreeable & Respect What best distinguishes Strength, Agreeable and Respect from other clans is their tendency to favour authority and discipline in different areas of public policy, including human rights, the justice system, defence and welfare. Otherwise,