were bringing out a range of tie-in munchies that would run parallel with the films releases. Spending £15 million (in partnership with Britvic) on the campaign, Walkers released packs across their entire range using cartoon images that would hype the movies, attract buyers and pique the interest of Star Wars fans and collectors (who naturally would love to collect the numerous different bags and wrappers) as well as the casual buyers and fans.

Tazo Binder, 1997

Tazo Leia and Luke, 1997

Tazo Box, Walkers, 1997

Tazo, Darth Vader, 1997

Tazo Forcecards

Tazo B-wing, 1997

To further enhance interest Walkers included within the bags a limited edition series of Star Wars Tazos. All in all there were fifty to collect with a Collector’s Force Pack binder to store them in. The original trilogy was covered byTazos 1 – 39 while Tazos 40 – 50 covered the Special Editions and were only available in bags of Doritos (although only 5 of these final 10 Tazos featured artwork unique to the Special Editions). It was a huge success, marrying the collectability of the Tazos, the bags themselves and the high quality of Walkers crisps with the snacktastic magic of Star Wars. But what images were available on each packet? There was a choice of eight in all (the Star Wars logo, the Special Edition logo, Darth Vader, Chewie, Threepio, Artoo, Stormtrooper and the SE logo and TIE fighter) and each character was displayed on the following ranges and flavours (deep breath):

Lining up their promotions during the six-week lead up to The Phantom Menace‘s UK release