that have suffered and continue to suffer," Briles said in the statement. "Through the events of the last six months, the awareness level is at an all-time high, and I would like to bring attention to the Advocacy Center for Crime Victims and Children."

The campaign runs from Thursday to the end of November. It begins on the same day that the Bears for Leadership Group will meet in Waco for a discussion on the future of Baylor leadership. Campaign flyers featuring Briles' statement will be handed out at Thursday's meeting.

"CAB" stands for Coach Art Briles. Last Saturday, black T-shirts with "#CAB" printed in white lettering were sold outside of McLane Stadium prior to the football game against TCU.

Jancy Briles, Art's daughter, said her sister, Staley Lebby, received manyrequests for T-shirts after photos of a few youth shirts were posted on Facebook. Lebby is married to Baylor assistant coach Jeff Lebby.

"My sister got flooded with requests for shirts by people," Jancy Briles said. "We didn't set out to have anything done. After those pictures got posted, people asked for shirts."

The company that made the shirts, Lufkin-based Hurley Graphics, donated a portion of the proceeds to the Briles' family campaign, according to co-owner Celsa Hurley.

Hurley said her family, which has been affected by sexual assault, didn't want to merely profit from the #CAB items but also to help raise money for victims.

"It supports Coach Briles and helping to clear his name," but also supports the victims that have been sexually assaulted, Hurley said.

Hurley said orders for the