through three discount dealers:  Discount Video,1 Walt Davis Enterprises, and plaintiff-appellant Center Video.


3
In early April, a Discount Video executive complained to United Media's marketing director about competition from Center Video, claiming that Center Video was undercutting Discount Video in the discount market.   In response to this complaint, United Media's marketing director telephoned Center Video's sales manager to discuss Center Video's pricing strategy.   In May, before these discussions were able to achieve a resolution of the issue, Discount Video suspended its sales of United Media products.   In June, United Media's marketing director met with Discount Video's president and on another occasion with Center Video's sales manager.   During the latter meeting, United Media's marketing director reiterated his concerns.   Heurged Center Video's sales manager to raise the company's prices for United Media products, but the sales manager refused.


4
In July, United Media's marketing director informed Center Video's sales manager that United Media would no longer sell its products to Center Video.2  United Media then informed Discount Video of this action.   Within a week, Discount Video began once again to purchase United Media equipment.   When Discount Video resumed sales of United Media products, the prices it charged for those products were higher than the prices that it was charging while in competition with Center Video.   For example, while Discount Video had previously sold United Media's UM430 basic edit controller at prices ranging from $2,730 to $3,007 per unit, the dealer's prices for