ongoing supervision.

Another key moderating factor in the implementation of SMC in Kaya health district was the participants' response to the strategy. The enthusiasm of both the implementing actors and the parents of eligible children was mainly due to the perception of the effectiveness of the strategy. Thus, while Rogers proposed that preventive innovations tend to spread slowly because of the difficulty in quickly observing their benefits \[[@pone.0187460.ref032]\], an advantage of the SMC strategy is that the parents of the beneficiary children perceived early on that malaria episodes had been reduced in children who received SMC. This perception of the reduction of morbidity led to strong enthusiasm on the part of the health workers and the beneficiaries and is therefore an important driver of strong adherence and good engagementAkhtar family keen to watch Lucknow Central

Farhan Akhtar who is all geared up to treat the audience with a rooted character in Lucknow Central, has his family intrigued to catch the preview of the film.

Farhan Akhtar will be seen playing the role of Kishen Mohan Girotra a simple man from Moradabad, his character has a dream of making it big as a singer, but as fate turns out, he is convicted of an alleged high-profile murder and is sent to one of the most dreaded jails -Lucknow Central.

Interestingly, Farhan Akhtar has his roots based in Khairabad, a small city based in Uttar Pradesh.

The actor always makes it a point to fall into the skin of his character and his upcoming role of a UP guy has made the