The European Commission has earmarked over 2 million euros for a pro-EU propaganda campaign in Serbia in the face of dwindling support for European integration in the Balkans.

The EU has earmarked more than 2 million euros for an information campaign in Serbia, including Kosovo, aimed at strengthening support for European integration.

According to a call for tender from the European Commission, the EU is planning to spend up to €1.37 million ($1.62 million) on a media campaign in Serbia and €900,000 ($107,000) in Kosovo.

"The aim of the project is to expand knowledge and ensure understanding among local residents of EU policy, its objectives, priorities, institutions, programs and prospects, as well as to dispel myths and misconceptions about the EU accession process," the tender aimed at the public in Kosovoreads, RT Russian reports

Slobodan Samardzic, Serbia's former Minister for Kosovo and Metohija, said that the PR campaign is a response to fading support for EU accession in Serbia.

In 2013, 51% of Serbs were in favor of joining the EU, a proportion which decreased to 47% by December 2016, according to Serbia's Ministry for European Integration.

"The fact is that the popularity of the EU in Serbia is falling, which is noticeable even from the announcements made by some official figures," Samardzic told Sputnik Srbija.

"With their policies and propaganda, a few years ago they persuaded residents that Serbia will be a member of the EU, and as time goes on that is still further and further from reality. Now they want to restore that trust, which they are doing in