Instead of the usual mundane brown smears, they found a "comforting" image and saved the top after finishing off the jar.

And American Diana Duyser took a bite out of a cheese toastie in 1994 only to find herself face-to-face with what looked to her like the Virgin Mary. She noticed the Madonna's burnt image on the bread after the first bite and saved the rest of the sandwich for over a decade.

Image caption Diana Duyser and her holy toastie

Duyser put it up for auction on eBay where it drew 1.7 million hits and eventually sold for about $28,000 (£18,500).

Google Faces designers Cedric Kiefer and Julia Laub were also inspired by pareidolia.

After seeing the famous "Face in Mars" snapped by the Viking 1 Orbiter in 1976 and playing aroundD'Cinnamons

D'Cinnamons is an Indonesian unplugged-acoustic band established in September 2004. The band consists of three members, two female and one male: Dodo (lead vocal and rhythms), Bona (lead guitar and vocal), and Nana (acoustic bass and vocal). Their debut album, Good Morning, was released in early 2007 with their first single, “Loving You”.

Group history 
Started as a cafe band, in 2004 D'Cinnamons played acoustic versions of most Top 40 songs in their hometown Bandung. Then In 2007 they decided to release their own songs on their debut album Good Morning. They reach popularity among Indonesian after they released the singles Selamanya Cinta in late 2007 as a soundtrack of the movie Cintapuccino. It won the most favorite soundtrack of the year in Indonesian Movie Award 2008.

After huge success