Content Insider: Creative Production is in the Cloud

This year?s NAB in Las Vegas, NV gave us two "Ah Ha" moments. First, there are no real centralizing movie, TV show production enclaves anymore. The industry may make its money on good ideas creatively executed, but the industry?s spirits rest in huge – and we mean huge – storage libraries spread around the country, around the globe.

But before we discuss what was new, better, ready for use tomorrow, we need to do a little clean-up from the first two days.

The Other – Tools

Previews – Like showing the previews of an upcoming movie, Apple showed off the very best features of the newest version of Final Cut Pro which will be available later this summer.

Apple’s Final Cut Pro X shown runningpeople have only seen tape – and film – in old-time movies. For them, it?sdigital from the first shot to watching the closing credits.

One of the best attended sessions by both grey-templed pros and the up-and-comers was the NAB super session, "Digital Rebels." O.K., they didn?t talk about the physical production of films but you clearly understood that they could – if they had to – make a small-budget indie movie as well as a barn-buster.

Rebels with a Cause

One of the best attended sessions put on by NAB this year was their Digital Rebel Super Session. Hosted by Adobe?s Senior VP, John Loiacono, the panel included Tyler Nelson (The Social Network, The Girl with the Dragon Tattoo), Gareth Edwards (Godzilla,Monsters) and Jacob Rosenberg (Avatar, August Evening).

Tyler who helped