This Day in History – February 24th, 1875

The SS Gothenburg was a steamship that operated along the British and then later the Australian and New Zealand coastlines. In February 1875, she left Darwin, Australia en route to Adelaide when she encountered a cyclone-strength storm off the north Queensland coast. The ship was wrecked on the Great Barrier Reef north-west of Holbourne Island on February 24th, 1875.

Survivors in one of the lifeboats were rescued two days later by the Leichhardt, while the occupants of two other lifeboats that managed to reach Holbourne Island were rescued several days later. Twenty-two men survived, while between 98 and 112 others died, including a number of high-profile civil servants and dignitaries.cooking sprays from more dangerous cleaning products.  During that same program, a Loblaw executive presented the company’s solution – a No Name spray canister with a red cap to indicate potentially harmful contents.  

In the 1990s, photography was increasingly incorporated as No Name packaging became more elaborate and less distinguishable from national brand products.  Additional formats were also introduced, such as "No Name Club Pack" and promoted as "No Membership Required" in order to compete with 'big box' membership-based competitors who offered bulk items at reduced prices. 

With the increasing popularity of the President's Choice brand through the 1980s and 1990s, attention and advertising dollars shifted to Loblaw's premium line.  Nevertheless, the number and range of No Name products grew.  The generic line