brand as the fastest way to learn guitar, and we have shown a video game can serve as an educational device. That was very difficult to do the first time around.”

Bringing in the marketers

Ubisoft got help from a team that included Tim Washburn, the executive creative director at Nomadic; and Dawn Bates, vice president of strategy at Nomadic. They saw the need to evolve Rocksmith from a game (which promised the fantasy of pretending to be a rock star) to a tool that “gamified” the learning of guitar. If it were positioned as an easy learning tool, it could attract people who were intimidated by video games. The development team designed Rocksmith 2014 as a learning tool from the outset.

“The reason we got into Rocksmith to begin withThose killed in Dayton were four women and five men and ranged in age from 22 to 57, authorities said.

The 24-year-old gunman who killed nine people in a rampage in Dayton, Ohio, had a troubled past, including threatening fellow students in high school, authorities said, but police said it was too soon to establish a motive for the slaughter.

The gunman, wielding an assault-style rifle and wearing body armor and a mask, inflicted carnage early on Sunday on a neighborhood known for its night life.

Police identified the shooter as Connor Betts, 24, of Bellbrook, Ohio, a Dayton suburb. He was the third young man to take a rifle and go on a public killing spree in the United States within a span of a week, renewing alarm at the