next year on Christmas. The move is detrimental to other competitors, such as Compaq, later to bookings by air transport.

Similarly, the decrease in revenues in 2001 of the iPod, Apple found that the company can put a lot of small players on the flight so that transport them directly from the factory in China until consumers become very economical. Remember Fawkes as an employee of HP purchase order and received it a few days later, tracking its journey through the world of the Apple website, which is an amazing moment he uttered only up from, "Oh."

The advantage of this operation is the process which allows Apple to control the introduction of mass products without having to maintain large inventories and erode profits.

Psychology - the spending freely wherever necessaryand reap profits from the larger mass in the long run - be institutionalized throughout supply chain and started Apple in the design phase. Ive and his engineers sometimes spent months living on the outside to be able to reach close to suppliers and manufacturers to help refine the process of transfer of industrial design into devices are mass produced.

With the new design such as a block of the MacBook casing is cut from a piece of aluminum, Apple's designers had to work with suppliers to create new instruments and equipment. The decision to focus on a few product lines and making the request is a big advantage. Matthew Davis, an analyst with Gartner's supply chain, has ranked Apple as a supply chain world's best in four years,