sexuality." The second most popular goal, chosen by 77 percent of the districts, is "to increase a student's knowledge of reproduction;" 40 percent of the districts chose reduction of unwanted teenage pregnancy as a major goal. The numbers of students participating in sex education are large, perhaps because almost half of the districts have compulsory courses. The mean student participation rates are 73 percent for elementary schools and 76 percent for both junior and senior high schools. Sex education in elementary school programs generally involves five or fewer hours of instruction annually. At the junior and senior high levels, it most often consists of 6-10 hours of teaching time. The average sex education program for a district covers at least 18 topics.(ABSTRACT TRUNCATED AT 250 WORDS)for pushing its own brand of merchandising on the show.

In the world of animated children's programming, free enterprise and Federal regulations were not always the best of friends. The Federal Communications Commission (FCC) was often called upon to enforce regulations concerning the amount and nature of advertising that could be aired during programs aimed specifically at children. The FCC sometimes partnered with the National Assn. of Broadcasters (NAB) in order to ensure that commercials did not overwhelm television broadcasting.

From 1946, with the publication of its Blue Book(a document limiting commercial airtime) until 1983, the FCC did a fairly good job at it, despite broadcasters who occasionally figured out ways to flaunt the code. In 1963, the FCC lost a key battle against the broadcasters, and with it the