passed a series of groundbreaking reforms in education, taxation, banking and telecommunications. Among the key results was to break the stifling power of Mexico’s corrupt teachers unions and expose private telephone and television conglomerates to competition.

While some of those reforms were watered down as they moved through Mexico’s congress, the oil reform was made more ambitious, thanks to pressure from the PAN and the counterproductive decision of leftists to adopt a strategy of intransigence. Foreign firms will be able to partner with Pemex, to explore and drill for oil, and to book expected revenues from production for accounting purposes, a key to obtaining financing. The notoriously inefficient Mexican firm will have a revamped governance that eliminates union members from its board. Private companies also will compete to supplyDr Nilanthi Ratnayake

I am a lecturer in marketing at Hull University Business School, and lectures marketing related subjects at undergraduate and postgraduate level. My research interest includes consumption memories and brand relationships, neuromarketing and ethical consumption. So far my research work has appeared in world leading journals and in prestigious academic conferences in Europe and USA. I have won multiple awards including the AMRC prestigious award, best paper award in track at the Academy of Marketing, best paper presentation award at the Coventry University research symposium.