Building Affinity Through Student Engagement: Clash of the Halls

Share

by Megan Williamson

The independent school sector has a multitude of opportunities to engage students and build affinity, not only while they are enrolled, but beyond their campus experience.

Picture this: an institution creates a week-long, multi-event competition that challenges and scores the members of each of its residence halls on performing talent, cooking skills, creative thinking, geocaching, obstacle course agility, and more. Participants are evaluated, points are accumulated, and there can only be one winning hall. The event is hosted by the student council, involves all members of the student body, and is supported and promoted by an active faculty and alumni base. For our colleagues in alumni relations, such an event is an ideal opportunity to build affinity and promoteoutreach, and a commitment to metrics, an organization can build class identity, affinity, and unity through innovative programming and student participation.

About the author

Megan Williamson

Consulting Associate

Megan C. Williamson currently serves GG+A as a Consulting Associate. Prior to joining the firm, Megan worked as the Director of Individual Giving at Housing Opportunities for Women, where she developed and implemented strategies in direct mail, e-solicitation, special events, communications, website management, and social media. In her role, she…