The search giant on Thursday took the wraps off a revamped DoubleClick Ad Exchange, a public exchange that allows publishers to offer excess ad inventory they can't sell to advertisers looking for a bargain. Google said the exchange will meld DoubleClick's ad exchange with Google's own technology.

"Better technology can help make display advertising work better for all involved," Neal Mohan, Google's vice president of product management, said in a statement. "We're focused on growing the display advertising pie for everyone. The DoubleClick Ad Exchange is a major part of that goal."

The revamped exchange will incorporate Google's AdWords and AdSense programs, as well as feature real-time bidding and a new API (application programming interface) designed for ad networks.

Yahoo, which runs the largest online ad exchange through RightMedia, an exchangerecognized by the ordinary person who uses or consumes the product." Section 3a(2) also provides two exceptions that preclude use of the defense: when the product is "industrial machinery or other equipment [that] is used in the workplace"; and when the danger "can feasibly be eliminated without impairing the usefulness of the product." Only the second exception is before us.

I
On August 27, 1987, a tractor-trailer truck owned by defendant Rich Foods, Inc., (Rich Foods), and operated by defendant William Lovette (Lovette) struck the car that Anita Roberts (Roberts) was driving. Several other cars were involved in the pile-up, and the accident resulted in fatalities and many injuries. Roberts was seriously hurt  she became a paraplegic  and her husband, John Roberts, and her minor children, who were