Tag Heuer Monaco is one of the most iconic chronograph watches on the market today. After more than 40 years of existence it is still probably the coolest watch money can buy. Introduced in 1969 honoring the famous Monaco Grand Prix, it was the first automatic and first square cased chronograph, but its rise in cool factor can be thanked to American actor Steve McQueen who used it in legendary 1971 movie Le Mans. Decades after, Monaco, McQueen and Le Mans became synonymous for each other.

The story goes something like this. To better prepare himself for the role of the racing driver, McQueen sought out advice from his friend, real racing driver, Jo Siffert. At the time Siffert was spokesperson for Heuer and Gulf Oil. McQueen requested Siffertyou prefer the charm of the original vintage items or do you go with the ease of servicing and looking after reliable modern equivalent. Which ever way you go, wearing Monaco will make you feel better.

Short history of Tag Heuer

Company Heuer was started by Edward Heuer in Switzerland in 1860. Edward Heuer had a strong passion for sports, and soon he started equipping sports competitions with the finest, most dependable precision timekeeping instruments he could produce. Heuer was very successful in producing a series of patents and technical innovations as well as some of the most famous and influential watch models ever created. Next big step was made by Eduard Heuers great-grandson Jack Heuer who created the legendary Carrera chronograph in 1964. TAG Heuer was formed in 1985