questions about how politicians are presenting themselves to different audiences, how much campaigns need to tell their supporters about the personal information they collect -- and what will happen to the massive databases of voter information collected during the 2012 presidential campaign. Will they be sold? Passed on to other politicians?

Rebuild the Dream, which focuses on economic issues, was launched by MoveOn.org in 2011, but has been independent since January, Pugh said. The group's president is former Obama green jobs adviser Van Jones.

Pugh worked on the Obama campaign's digital analytics team in 2008 while also trying to finish a Ph.D. dissertation in robotics, and later did similar work for the Democratic National Committee. He said he was not sure what kind of reaction the ads would receive.

"I wouldMobile apps are the second gold rush, according to Sophie-Charlotte Moatti, CEO of Products That Count

Written by Alberto Lozano

The innovative and visionary Sophi-Charlotte Moatti, an International Digital Emmy Award nominee, spoke to FEM Tech about the importance of the mobile app boom.

She presently serves as the CEO of Products That Count, an organization that advises companies on application of mobile technology. Moatti received a Bachelors in computer engineering from École Supérieure d’Électricité in France and an MBA from Stanford University. She has served as an executive at tech companies such as Facebook, Nokia and Trulia. She is also on the board of directors at Opera Software.

Moatti calls the advent of mobile apps a “second gold rush,” generating large amounts of private wealth. In the wake of the popularity