distraction, of which mobile phone use in the number one cause.

Texting while in traffic

Singer first started an anonymous site for distributing photos of texting drivers along his commuting route through San Francisco called “Texting while in traffic” (Twit), but decided to increase public awareness through the use of 11 large billboards dotted about the city.

He initially set out to partner with a driving awareness organisation for the billboards, but ended up personally funding the adverts, which will remain on display through early April and Distracted Driver Awareness Month.

Eyes down and not on the road. Photograph: Brian Singer/Twit Spotting Photograph: Twit Spotting

"My hope is that it will freak some people out and make them think twice before picking up the phone while driving," said Singer. "My greater hope isdo on the triennial pilgrimages to Jerusalem for the major feasts, Jesus was teaching the crowds along the journey. The blind man, whom St. Mark in his Gospel identifies as Bartimaeus, was sitting by the roadside begging. He was in Jericho, literally the lowest place on earth. He heard the commotion of the crowd and asked what was happening. Upon hearing that Jesus of Nazareth was passing by, he immediately began to cry out. He didn’t cry out for alms, which would have been small. He didn’t cry out at that point for a miracle. He cried out simply for mercy. “Jesus, Son of David, have pity on me!” He had doubtless heard of Jesus’ reputation for working miracles to the north in Galilee and was responding in