more popular with those aged over 35.

Overall, Australian leaders ranked considerably lower in comparison to their international counterparts, however the survey named Qantas' Alan Joyce as the fourth most popular to work with at 21%.

When it comes to the business leaders Australians prefer, comparisons are drawn between inspiring leadership and strong brand image.

Lee Naylor, managing director at The Leading Edge, says, "we see a lot of parallels with work we are conducting around the idea that the strongest brands are the ones that inspire greatness in their consumers. It seems that is magnified when tied to inspiring leaders."

While Andrew Korecki, client services director at strategic communications consultancy, Precinct, highlighted the importance of brand image in enabling businesses to fuel a change in category positioning, in driving influence, loyaltyof such occurrence, Station further agrees that Arbitron may redetermine its Gross Annual Rate for the Data, Reports and Services licensed hereunder, as well as any Supplementary Services, effective the first month following the date of the occurrence. Notwithstanding Station's failure to notify Arbitron, pursuant to provisions of this paragraph, Arbitron may redetermine the Station's Gross Annual Rate for all Data, Reports and Services, as well as any Supplementary Services, based on the foregoing, effective the first month following the date of the occurrence.


5
Pursuant to this "escalation clause," Arbitron was given the right to increase the license fee as Tralyn purchased additional stations (or as entities owning additional stations purchased Tralyn). Thus, the escalation clause assumed that, as Tralyn acquired additional regional stations, it would share listener data