Domestic Airline for third successive year in the Sunday Times Generation Next Brand Survey 2011. The annual poll measures brand consciousness and loyalty amongst South African youth. CEO Nico Bezuidenhout believes that the airline’s communication strategy, which includes a large social media component, has paid dividends. Mango uses a blog, Facebook and Twitter, and was the first South African domestic airline to embrace social media, initially on Facebook.

Social media carries risk and reward. When United Airlines refused to compensate Son of Maxwell band member Dave Caroll for damage caused to his US$3 500 guitar during a 2008 flight, he posted his frustration on-line. He made a video and posted it on YouTube. United lost 10 % of its share value during this period. its brand was under attack.vigilant in who they accept as friends, with what they post on their accounts, and their privacy settings. Although there have been a number of such cases in South Africa, often because the victim did not use adequate privacy settings, anti-crime South Africans have found a way to use social media to their advantage. Social media can be effective if the community and the security services work together. Twitter and Facebook are often trending with the details of a crime, especially hijackings. Twitter, especially, is very useful in getting important information out to the public as quickly as possible.

Earlier this week, a radio DJ's wife was shot in an attempted hijacking on Far East Bank Drive near the Gautrain's Marlboro station. When he received her call for help,