About

While studying a Bachelor of Health Science (Naturopathy), Renee, the owner and creator of Paudhã Healing, discovered her love of herbs and their amazing healing properties.

Researching some historical herbal texts, Renee learnt about the benefits of the most common plants and weeds, people take for granted and discard from their gardens. She wanted to put these plants to good use and started by experimenting with chickweed (Stellaria media) which was growing in abundance around her home in the Blue Mountains.

That is how her first product, the Calendula and Chickweed cream was created. She started slowly, making it for friends and family, who could not get enough of this cream. Given its popularity, she decided to start experimenting with other combinations. Renee went on to study an advanced certificatemonths during the third quarter of 2000. Most data
used for studying online environments feature browsing behavior
only. Their new dataset is unique because the authors are
able to measure individual stimulus (advertising) as well
as response (purchase visits and dollars spent).

The majority of the company's banner ads focused on brand-building,
and typically consisted of the name of the Web site and a
line describing the benefits of purchasing from the site.
More than 80 percent of the company's advertising activity
during this period was on portal and alliance Web sites such
as Yahoo!, America Online, Women.com, iVillage.com, Healthcentral.com,
and E*Trade. A given banner ad typically appeared on these
sites over several weeks.

To ensure that they only included repeat customers in their
analysis, the authors used data from customers that had made
at least two purchases from the site. The final