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NYMetroParents is the parenting division of Davler Media Group and encompasses 9 regional print magazines within the greater NY metro region as well as the website (nymetroparents.com). Following the success of the first NYC parenting resource book, "Big Apple Baby," BIG APPLE PARENT was launched in 1985; it is now the largest publisher of regional parenting content in the United States.

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Instead, for many of the people Schüll interviewed, these slot machines have become a "gradual drip feed." They play because they enjoy being in the zone and losing themselves in the machine. Some players she talked to confessed that they actually get annoyed when they won a jackpot — because it disrupted the flow of playing.

That subtle advance, Schüll says, has helped revolutionize the gambling industry. Fewer and fewer people are now going to casinos to experience the thrilling chance at a big jackpot.

"The laboratory research on this shows that people experience this in their brains in an identical way as a win," Schüll says. (And the economics research shows that these multi-line machines