recognisable as traditional packaging for TCM.

Business is brisk at the cramped store, which looks like any other neighbourhood shop. But manning the counter is 35-year-old Bobby Ng, the unlikely young face and the company’s business development manager.

And he is on a mission to update the traditional business to reach a younger audience – with the help of ecommerce.

Explaining his zeal to refresh the business, he said: “Bedok was a prosperous and bustling town, but the demographic here is ageing rapidly.” In order to remain relevant, Bobby wants to appeal to his next generation of customers: the millennial.

To connect with a younger crowd, he decided to go beyond a physical store and take the shop online.

While combining age-old TCM with new-age ecommerce seems like a mammoth task, Bobby isthe movement of the ionic impurities are achieved by a transverse electric field between the first and second peripheral electrodes.
However, a problem may arise in that the peripheral electrodes for trapping the ionic impurities may not be disposed at appropriate positions when a difference in height between the image display region and a peripheral region is reduced by forming dummy pixel electrodes in the peripheral region through a conductive film located at the same layer of that of the pixel electrode and the inside of the image display region is flattened. For example, when the peripheral electrodes for trapping the ionic impurities are formed on the inner side of the regions where the dummy pixel electrodes are formed, a distance between the peripheral electrodes and the image display