goes back to the early uses of radio. From Wikipedia:

This usage comes from the initial R of received: R was called Roger in the radio alphabets or spelling alphabets in use by the military at the time of the invention of the radio

we can create them? This book features captivating stories of people who have created standout moments: The owners who transformed an utterly mediocre hotel into one of the best-loved properties in Los Angeles by conjuring moments of magic for guests. Relief workers who beat a deadly health practice in one village by causing the locals to "trip over the truth." The scrappy team that turned around one of the worst elementary schools in the country by embracing an intervention that lasts less than an hour. Listeners discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world's youngest female billionaire,