for 3rd place.

"It was amazing to see the startups and their innovative solutions. The HYPE Summit for me was an essential event that brought up the most urgent questions and challenges the industry faces nowadays," said Francesco Cuzzolin, Director of the Scientific Department at Technogym, the official sponsor of the Russian team for the World Cup. Cuzzolin also moderated the discussion around data and performance analysis.

The HYPE Summit began with an expo of 19 leading startups from 11 countries with football-related technologies centred around fan engagement, virtual reality, performance and analytics, coaching and broadcasting. The event continued with panel discussions led by leaders from clubs, federations and brands such as: UEFA, FC Dynamo-Moscow, Manchester United, SAP, Russian Olympic Committee, La Liga, and FC Zenit among others.

The topics discussedin the summit revolved around the following main panels:

Engaging Fans Through eSports - Yay or Nay?

Real-Time Data on the Bench- Will Performance Analysis Replace Coaching?

Beyond Broadcasting - New Content Generation and Monetization

"HYPE managed to bring together many significant leaders from the sport and technology ecosystem," noted Maximilian Schmidt Co-Founder and Managing Director at KINEXON Sports & Media, "The opportunities and exposure our growing tech company gained from participating at the event were fantastic."

HYPE Sports Innovation has built the largest, global ecosystem in sports innovation. With over 29,000 members, including retail brands, athletic clubs, federations and academia. Together with over 9,000 startups, HYPE Sports Innovation has an unrivalled capacity for outreach to global partners across all sectors in this highly diverse field. The company's business model is to leverage