solar array on the factory roof, reducing their carbon footprint.

Paddock says there are many motivations for being socially responsible.

"For us it's about protecting the environment, being better to society, but also there's an economic piece to it," said Paddock. "We love to, you know, find our passions, but also save somebody money."

Paddock's been helping companies save money with green solutions for about ten years, but recently added a little green to his own resume. Last year, he completed an advanced degree in business administration from nearby Lipscomb University; a degree that included a strong emphasis on environmental sustainability. Paddock says the classes improved his ability to connect with his customers.

"The biggest benefit of going through a program like that is to learn how to talk about a subjectthat a lot of these programs have come to fruition because they are student-driven; student desires about this," noted Turner.

Students are driven by very personal motivations.

"We've even had students that said, you know, 'Alcoholism was an issue in my family. So how can I study social entrepreneurship and do something about giving these folks a second chance when they come out of treatment?'" added Turner.

Andrew Bishop is one of the program's star students. He launched his first charity when he was still in high school. Turner is helping him launch a second charity that connects professors with opportunities to volunteer in the community.

Bishop says he and his peers are motivated by what they see in the media.

"Even 20 years ago, you really only knew what was going on