Key Benefit to your product. This is the one benefit or feature that will cause the prospect to buy. There may be other, lesser features, that appeal to him, but this is the compelling one, the one that makes the difference. Your purpose, once you've uncovered the key benefit, is to focus on it over and over, keep coming back to it, so that this becomes the most important and most persuasive reason for buying your product.

You discover the Key Benefit mainly by careful questioning. It doesn't even hurt at some point to simply ask the prospect, "If you were to buy this product, what is about it that would make you decide to go ahead?" Another possibility is to ask your existing customers what were their mainaccess and share what they do best.

Robert's rare gift is helping people to find and apply their Unique Talent -- i.e., the one thing that they are meant to do. Although many people spend their entire lives looking for their true purpose or calling, Robert can often help an individual discover his or her Unique Talent in one simple conversation.

Here is what Robert believes about finding your place in the world: "There is nothing more important in life than discovering your purpose -- i.e., that place in the world that only you can fill. I like to call this your Unique Talent. Don't rest until you find it."

Robert has spent his entire life studying and applying the laws of success. He has traveled the world and studied with