The production of bleached chemical pulp is a major industry around the world. More than 50 million tons of bleached pulp is produced annually. Bleached chemical pulp is the largest component of all types of white paper, including that used in photocopy paper, writing paper, and paper packaging. In addition, bleached chemical pulp is also used to impart strength to less expensive grades of paper, such as newsprint. Bleached chemical pulp has large markets because of its high degree of whiteness and cleanliness, the stability of the whiteness, its high strength, and the ease and uniformity of the printing surface it provides. These attributes are obtained when lignin, which is colored and decreases the interfiber bonding of the cellulose, is almost completely removed from the pulp.
In the processfirst, that the book is still far too pessimistic from an historical perspective.? Coyle?s post-materialist outlook almost ignores previous predictions of insurmountable problems producing imminent and inevitable collapse.? Good economic history would require one to seriously acknowledge and confront the weaknesses in Malthus?s An Essay on the Principle of Population (1798) or in William Stanley Jevons 1865 book, The Coal Question: An Inquiry Concerning the Progress of the Nation, and the Probable Exhaustion of Our Coal Mines. Predicting the future is dicey business: nearly all prognosticators would serve integrity and prudence by acknowledging their gross inability to actually tell the future.

Secondly, aspects of Coyle?s policy proposals remind me of a Veblenian fetish for the work of technocrats and price engineers.? This faith in the ability of the expert,