self-efficacy, and empowerment to talk to their neighbors and landlords about the issue. Therefore, we created the fotonovela *Marta on a Mission*, a dramatic story of a Hispanic woman who is bothered by the effects of smoke on her child\'s asthma and gains the courage to talk to her neighbors. Some of the neighbors initially resist her efforts, but eventually the neighbors all agree that residents have a right to breathe smokefree air and need to protect their children. They decide to designate a smoking area far from the building. The intervention content was informed by social cognitive theory,^[@B13]^ which states that improving self-efficacy and modeling the desired behavior should increase the likelihood of the respondent performing the desired behavior. The story was written by a professional scriptwriterof collaborative programs for the Chicago Department of Cultural Affairs.

The free AEE site allows members to interact and easily share best practices information for building audience engagement and participation. It alerts members to upcoming knowledge sharing events, offers perspectives written by marketing industry and arts organization professionals, provides discussion opportunities through blogs and forums and makes resources available from past presentations. Topics range from using new social media tools for building audiences to tracking audience involvement through contact databases to discounting ticket prices as a means to increase sales. Highlights of the site include:

· AEE Blog – Will Rogers, content developer and interim director of marketing at Victory Gardens Theater, provides weekly entries while guest bloggers from the arts and cultural community and sales and marketing experts offer