Social Media

Vevo Launches Emerging Artists Program

Music video site Vevo plans to launch an emerging artist platform called Lift at tonight's People’s Choice Awards, with hopes to introduce music fans to new musicians as well as get them involved in said musicians' careers.

The inaugural artist to be showcased via Lift (which is sponsored by McDonald's) will be Jessie J, a UK singer/songwriter who has written songs for the likes of pop princess Miley Cyrus.

Future artists will also be chosen by Vevo.

Lift artists like Jessie J will be featured on the site via interviews, behind-the-scenes footage, video premieres and live concerts. Users can also listen to Jessie's music as a standalone (no video required), which is a first for the music video site.

Moreover, Vevo has added a social element toimportance of digital innovation and how it empowers and inspires people around the world. Mashable's record 42 million unique visitors worldwide and 21 million social media followers are one of the most influential and engaged online communities. Founded in 2005, Mashable is headquartered in New York City with an office in San Francisco.