most of the time companies pay a great deal for naming rights. Citibank gives the New York Mets $21 million a year to associate itself with the baseball team.

Kabam, which makes “Kingdoms of Camelot” and “The Hobbit: Armies of the Third Age,” but no football games, will also be establishing a scholarship program, library donations, internships, as well as executive exchanges, an “innovation lab” for developing projects, and an interactive gaming zone at the stadium.

Kevin Chou, Kabam’s co-founder and chief executive, is a Cal alumnus, as are two of the other four co-founders. The idea appears not to have sprung from them, however; Cal hired Premier Partnerships, a sports advisory firm, to secure the rights.3000 of these diagnoses here in Connecticut. One in six American men will develop prostate cancer in the course of his lifetime. Major advances in the detection and treatment of prostate cancer have dramatically decreased the numbers of men who die from the disease. Screening for prostate cancer can be performed quickly and easily in a physician's office using two simple tests, a physical exam and a blood test. Clinical trials are currently underway at federally designated comprehensive cancer centers such as Yale Cancer Center and Smilow Cancer Hospital at Yale New Haven to test innovative new treatments for prostate cancer. The Artemis machine is a new technology being used at Smilow that enables targeted biopsies to be performed as oppose to removing multiple cores from the prostate