Chelsea FC striker Diego Costa. Chelsea FC/Instagram Samsung is set to terminate its multimillion-dollar shirt sponsorship deal with English Premier League leaders Chelsea FC at the end of this current season, sources have told Business Insider, which also understands Turkish Airways is due to take over as kit sponsors and to sign up to a much larger deal that could include the club's stadium.

The contract for the current estimated $16 million-a-year shirt deal (before extra bonuses are paid out if the club gets to the late stages at major competitions like the UEFA Champions League) will not be renewed this year, sources have told Business Insider, as Samsung is unprepared to pay the $32 million per season now being asked.

This confirms a report from the MailOnline last month,new venue e.g. the Emirates stadium for Arsenal. This is something that I’m sure will be front of mind for Liverpool FC or Everton’s new stadium, and the same for Chelsea FC if they were ever able to move to a new venue.

Chelsea has been looking for a sponsor of its Stamford Bridge stadium for more than two years, Business Insider understands, but it is not as attractive proposition as some of the newer (and frankly better-looking) grounds in the league.

Deloitte's 2012/13 Chelsea FC revenue profile. Deloitte Football Money League 2014 Chelsea believes the value of its brand has risen dramatically since the original deal was signed with Samsung in 2006, as since then the club has won the Premier League twice (in 2006 and 2010), the UEFA