alone has clocked a sale of 19 Bn yen in 2014. The height of popularity of the Gundam series can be adjudged from the fact that an international Gundam society was formed to carry out academic studies on the Gundam series.

The Gundam series has an interesting development history. The series was initially conceptualized with young boys as target audience. However, as the production was done, the producers realized that it has potential to attract audience from across age group. Some aspects of the series were then reconfigured so that it could become even more appealing to a mature audience. Some people associated with the production team say that after realizing the true potential of the series it was decided to make it little bit more violent and actionpacked by making war as the back ground for the series.

The Gundam series has a very simple narrative in which various warring faction fight with each other. Human pilots drive their robot suits in the battle and almost all the episodes are about the heroics performed by the pilots. Gundam series has been in existence for more than 35 years now and in that time it has captured the interest of more than three generation of Japanese. The biggest reward that it has brought to its producers is the merchandise sale that it continues to generate. As we said earlier, even today it generates around 19 Bn yen per year in merchandise sale. The Gundam model kit, which is a robot assembly kit, has been ranked as the