to the summer schedule more familiar to American fans.

When the tide began to rise for pro soccer in the United States during the 1970’s, the league began to expand its geographic footprint and take on the trappings of larger pro leagues. By 1972, the ethnic team names were largely gone, although a few clubs such as the New York Apollo (formerly the New York Greeks) chose names that still hewed to the ethnic identities of their organizers. The league hired former Boston Celtics star Bob Cousy as Commissioner. Cousy was the first to admit he knew little about the game of soccer, but it was assumed that the future Pro Basketball Hall-of-Famer would raise the league’s national PR profile and he did. By 1976, the ASL reached theWest Coast, launching expansion franchises from Los Angeles to Tacoma. Eventually, the league took out office space on Lexington Avenue in Manhattan.

During this time, the ASL served as the 2nd Division league in the United States to the far bigger-budgeted North American Soccer League (1968-1984). It was not uncommon for ASL teams to lose their top players to the NASL, although the escalator sometimes ran in the other direction as well, with top NASL and foreign stars such as Phil Parkes, Eusebio and Jeff Bourne sometimes slumming it for a few seasons or playing out their final days before small crowds in ASL cities.