characters were distant as opposed to being easy to identify with as regular people you would meet at the office or socially. Thirdly, Love Island fully develops interactive social media hashtagged gossip. Tech includes an easy to use app sponsored by Superdrug – which coincidentally just happens to specialise in selling discounted toiletries and accessories appealing to the young holidaymaker market. In addition to featuring opinion polls, clips and links to Instagram et al, the app is optimised for selling opportunities.

Next on the list of ingredients for success - most episodes are filmed and edited within 12 hours making the programme feel very current and not scripted such as with TOWIE.

The show fills the 9pm TV slot for over an hour every night. (Delivering lucrative prime time adfirst published in 1949):

A comparatively insignificant number of Britons could rule many
  hundred millions of Indians because the Indian princes and
  aristocratic landowners looked upon British rule as a means for the
  preservation of their privileges and supplied it with the support
  which the generally acknowledged ideology of India gave to their own
  supremacy. England's Indian empire was firm as long as public opinion
  approved of the traditional social order. The Pax Britannica
  safeguarded the princes' and the landlords' privileges and protected
  the masses against the agonies of war between the principalities and
  of succession wars within them. In our day the infiltration of
  subversive ideas from abroad has undermined British rule and at the
  same time