Evoked Set Size and the Level of Information Processing in Product Comprehension and Choice Criteria

Frederick E. May, University of Missouri - St. LouisRichard E. Homans, University of Missouri - St. Louis

ABSTRACT - The relationship between evoked set size and the level of information processing was studied for 111 new car buyers in a cross-section of St. Louis. The results show that the main effects of the level of information processing--choice criteria and product class comprehension are significant and additive.

EVOKED SET SIZE AND THE LEVEL OF INFORMATION PROCESSING IN PRODUCT COMPREHENSION AND CHOICE CRITERIA

Frederick E. May, University of Missouri - St. Louis

Richard E. Homans, University of Missouri - St. Louis

[The collection of the data was supported by the Ford Foundation during Professor May's tenure as a Research Professor. ThisOn Tuesday, anti-fascist protesters began a 100 hour-long protest, indicting Fox News for serving as a "bullhorn" for the Trump administration's "war on truth."

Through the bad and the worse, Fox News has been the President Donald Trump administration's greatest advocate, spinning his lies into liberal bias and his controversies into mere misunderstandings.

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