money for one thing
or another-- a lot of it.
>> If you look at what the
company put towards its
employees and our program,
it's certainly
in the millions of dollars
that we contributed--
or the company
contributed, yeah.
>> I've probably seen as
much of the Ogallala of anybody.
>> Bob: On top of that was the
Keystone advertising campaign,
one of the biggest in the state.
>> People recognized the--
the science of the situation.
I think that should
allay a lot of the fears.
>> Bob: But TransCanada
miscalculated on one ad
in particular.
[ ♪♪ ]
>> Saturday night
in Lincoln!
Nebraska legend...
>> Bob: On football game
days, the University Of Nebraska
stadium could qualify as
third-largest city in the state,
filled to capacity
with 90,000 fans.
One Saturday in 2011,
this appeared on the giant
HuskerVision TV screen...
[ ♪♪ ]
>> Husker pipeline is
presented by TransCanada.
>> Bob: It's a TransCanada
commercial featuring Nebraska's
pride and joy, the football
team'soffensive line,
locally known as
"The Pipeline".
>> The 1995 Husker pipeline
raised the profile...
>> Bob: In a state
devoted to faith,
farming, and football,
and not necessarily
in that order, comparing a
Canadian pipeline to an
American football institution
was seen as sacrilege.
Rancher Rick Hammond...
>> And their
analogy was, you know,
"Our pipe is as strong as
your Nebraska football,
"or make it that strong,"
and it was like-- I saw
that and was like--
I was just instantly mad.
Nebraska football is, you know,
that's one of the few things
that we're known for
other than corn and cattle.
>> Bob: Hammond
wasn't alone.
Soon, the University Of Nebraska
dropped that commercial
and cancelled its sponsorship
deal with TransCanada.
But there were others only
too happy to keep taking
TransCanada's money.
>> I have been accused of being
in the pocket of TransCanada.
I think I've received the least
good out of this, financially,
of anyone that I've known.
>> Bob: Nebraska
Senator Jim