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Volkswagen #QRLoad

Volkswagen Mexico created this QR code campaign to promote the capacity of its Crafter transit vans. The brand built a giant QR code out of boxes of oranges.

Images of the code were then placed in Central de Abastos in Mexico City, the largest wholesale market in the world. When people scanned code they were directed to a video of the structure being dismantled and loaded into the back of a Crafter. This campaign increased brand awareness in the area by 224% and 69% of people who scanned the code asked for further information. The idea and results recently won DDB Mexico a bronze Lion at the Cannes Lions Festival of Creativity.Record details

Content descriptions

General Note:

Unabridged.

Participant or Performer Note:

Narrator: Sophie Thompson.

Summary, etc.:

Mary Poppins is like no other nanny the four Banks children have ever seen. She whirls into their home and "spit-spot," she works her inimitable brand of magic to make even the bland seem extraordinary. An endless source of fascinating adventure, she slides up the banister, produces an array of tricks from her seemingly empty carpetbag, and ensures the Banks' lives will never be the same."When Mary Poppins is about, her young charges can never tell where the real world merges into make-believe. Neither can the reader-and this is one of the hallmarks of good fantasy." - The New York Times "Delightful nonsense that defies an age boundary of appreciation." - Booklist