CBS Selects Communication Students' Ad

February 11, 2009

OGDEN, Utah -- The CBS Early Show gave two Weber State University communication students national television exposure on Wednesday (Jan. 17).

Seniors Michael Jordan and Michael Eddy submitted a commercial in the “Chevy Super Bowl College Ad Challenge,” in which Chevrolet invited college students nationwide to submit ideas for a Super Bowl ad featuring Chevy’s new line of vehicles. According to Chevy, more than 800 teams from approximately 200 schools applied. The winning entry will air during the Super Bowl broadcast on Feb. 4.

While Jordan and Eddy’s ad missed the cut for the grand prize, their entry was included in a weekly segment on the Early Show, featuring some of the best ads submitted. The ad featured an unconscious football player daydreaming aboutversion of an "expression of reconciliation" was to spend most of his time talking about the residential school he worked at, and how it was a wonderful, loving home for the majority of the students. His words were met by shouts of protest from the survivors in the crowd. One woman sobbed loudly and uncontrollably through his speech. I don't doubt that there were good experiences at residential schools. But reconciliation depends on the church's and government's ability to humbly acknowledge and take responsibility for the horrible experiences, even if they feel they were the exception to the rule. It is definitely not the offender's role to determine on what experiences the victims should focus.

- Don't show any emotion. After all the tears that flowed during the survivor