Figo has appeared in commercials for the sportswear company Nike.
In 1996, he starred in a Nike commercial titled "Good vs Evil" in a gladiatorial game set in a Roman amphitheatre.
Appearing alongside football players from around the world, including Ronaldo, Paolo Maldini, Eric Cantona, Patrick Kluivert and Jorge Campos, they defend "the beautiful game" against a team of demonic warriors, before it culminates with Cantona striking the ball and destroying evil.

In a global Nike advertising campaign in the run-up to the 2002 World Cup in Korea and Japan, Figo starred in a "Secret Tournament" commercial (branded by Nike as "Scorpion KO") directed by Terry Gilliam, appearing alongside football players such as Thierry Henry, Ronaldinho, Francesco Totti, Roberto Carlos and Japanese star Hidetoshi Nakata, with former player Eric Cantona the tournament "referee."

Figo features in EA Sports' FIFA video game series; he was named in the Ultimate Team Legends in FIFA 14.
In 2015, the arcade game company Konami announced that Figo would feature in their football video game Pro Evolution Soccer 2016 as one of the new myClub Legends.
In 2018, Figo was added as an icon to the Ultimate Team in FIFA 19.

He has also taken part in several Iranian television shows such as Navad TV during the 2018 World Cup draw, together with Hamid Estili and former Hamburg player Mehdi Mahdavikia.
Figo has appeared in commercials for the sportswear company Nike. In 1996, he starred in a Nike commercial titled "Good vs Evil" in a gladiatorial game set in a Roman amphitheatre. Appearing alongside football players from around the world, including Ronaldo, Paolo Maldini, Eric Cantona, Patrick Kluivert and Jorge Campos, they defend "the beautiful game" against a team of demonic warriors, before it culminates with Cantona striking the ball and destroying evil.
In a global Nike advertising campaign in the run-up to the 2002 World Cup in Korea and Japan, Figo starred in a "Secret Tournament" commercial (branded by Nike as "Scorpion KO") directed by Terry Gilliam, appearing alongside football players such as Thierry Henry, Ronaldinho, Francesco Totti, Roberto Carlos and Japanese star Hidetoshi Nakata, with former player Eric Cantona the tournament "referee."
Figo features in EA Sports' FIFA video game series; he was named in the Ultimate Team Legends in FIFA 14. In 2015, the arcade game company Konami announced that Figo would feature in their football video game Pro Evolution Soccer 2016 as one of the new myClub Legends. In 2018, Figo was added as an icon to the Ultimate Team in FIFA 19.
He has also taken part in several Iranian television shows such as Navad TV during the 2018 World Cup draw, together with Hamid Estili and former Hamburg player Mehdi Mahdavikia.
Luís Figo