Gentle Monster employs 6 people to design its eyewear products and 60 people to design the store visuals.
Its products are exhibited like museum pieces in "an immersive and experiential offline shopping experience."

For example, in May through August 2016 its New York City flagship store was turned into an underwater experience  creates with aquarium designer Justin Muir and glass sculptor Ivan Lee Mora,  influenced by the French film Le Grand Bleu.
Gentle Monster employs 6 people to design its eyewear products and 60 people to design the store visuals. Its products are exhibited like museum pieces in "an immersive and experiential offline shopping experience."
For example, in May through August 2016 its New York City flagship store was turned into an underwater experience  creates with aquarium designer Justin Muir and glass sculptor Ivan Lee Mora,  influenced by the French film Le Grand Bleu.
Gentle Monster