Uecker has had a number of acting roles in ads, TV shows and movies.

He played the character of father and sportswriter George Owens on the 1985-1990 sitcom Mr. Belvedere, appearing regularly.

He also appeared in a series of Miller Lite commercials starting in the 1980s.
In one commercial from that decade, Uecker was seen preparing to watch a baseball game when an usher informs him he is in the wrong seat.
Uecker pompously remarks, "I must be in the front row", which became another of his catchphrases.
The punch line was that Uecker's seat was actually in the nosebleed section.
Since then, the farthest seats from the action in some arenas and stadiums have been jokingly called "Uecker seats".
There is a section of $1 seating called the "Uecker seats" at Miller Park, which is an obstructed-view area in the upper grandstand above home plate where the stadium's roof pivot comes together (in reference to one of his Miller Lite commercials).
Another of Uecker's catchphrases from the aforementioned Miller Lite 'front row' commercial is, "He missed the tag!"
which he yells with confidence from his seat in the top row of the upper deck of the stadium, far away from the action.

Uecker made cameo appearances as himself in the films O.C. and Stiggs, and Fatal Instinct, and in episodes of the sitcoms Who's the Boss?,
D.C. Follies, and LateLine.
He was the voice of the "head of Bob Uecker" in the Futurama episode "A Leela of Her Own".
Another prominent role was as Harry Doyle, the broadcaster for the Cleveland Indians, in the Major League film trilogy.
In the movies, Uecker's character is known for his witticisms and his tendency to become intoxicated from drinking during losing games, as well as downplaying poor play by the team for the radio audience: for example, in the first film he also coins another popular sports catchphrase "Juuust a bit outside", to downplay an extremely wild pitch from Ricky "Wild Thing" Vaughn.
Uecker received the role not because of his broadcasting history with the Brewers but because of his popular Miller Lite commercials.
Uecker has had a number of acting roles in ads, TV shows and movies.
He played the character of father and sportswriter George Owens on the 1985-1990 sitcom Mr. Belvedere, appearing regularly.
He also appeared in a series of Miller Lite commercials starting in the 1980s. In one commercial from that decade, Uecker was seen preparing to watch a baseball game when an usher informs him he is in the wrong seat. Uecker pompously remarks, "I must be in the front row", which became another of his catchphrases. The punch line was that Uecker's seat was actually in the nosebleed section. Since then, the farthest seats from the action in some arenas and stadiums have been jokingly called "Uecker seats". There is a section of $1 seating called the "Uecker seats" at Miller Park, which is an obstructed-view area in the upper grandstand above home plate where the stadium's roof pivot comes together (in reference to one of his Miller Lite commercials). Another of Uecker's catchphrases from the aforementioned Miller Lite 'front row' commercial is, "He missed the tag!" which he yells with confidence from his seat in the top row of the upper deck of the stadium, far away from the action.
Uecker made cameo appearances as himself in the films O.C. and Stiggs, and Fatal Instinct, and in episodes of the sitcoms Who's the Boss?, D.C. Follies, and LateLine. He was the voice of the "head of Bob Uecker" in the Futurama episode "A Leela of Her Own". Another prominent role was as Harry Doyle, the broadcaster for the Cleveland Indians, in the Major League film trilogy. In the movies, Uecker's character is known for his witticisms and his tendency to become intoxicated from drinking during losing games, as well as downplaying poor play by the team for the radio audience: for example, in the first film he also coins another popular sports catchphrase "Juuust a bit outside", to downplay an extremely wild pitch from Ricky "Wild Thing" Vaughn. Uecker received the role not because of his broadcasting history with the Brewers but because of his popular Miller Lite commercials.
Bob Uecker