The loss of the popular dog was sad news for many residents.
In his memory a homemade billboard was erected with the legend "Dog, teach us love and devotion", but it was often blown away by the wind and hooligans threw stones at it, so the city of Tolyatti initiated a campaign to construct a bronze statue of Kostya.

The sculpture was made by Ulyanovsk sculptor Oleg Klyuyev, son of sculptors Anatoly Klyuyev and Lyubov Turskaya.
The bronze sculpture, about 1.5 metres (4.9 ft) tall and set on a granite pedestal of about the same height, cost about 250,000 rubles It stands in District 21 at the intersection of South Highway and Lev Yashin Street.
Klyuyev made the sculpture so that it seems to drivers that he is turning his head for each passing car, hoping to see once more his dead master.

The memorial was dedicated on June 1, 2003, the 266th anniversary of the founding of Tolyatti, which is celebrated on the first Sunday of summer.
The dedication was attended by about 100 to 150 people, half being members of the Tolyatti Rotary Club which had financed the monument and the others being journalists and private citizens.
Mayor Nikolai Utkin spoke at the dedication, as did deputy mayor and Rotary Club president Nikolai Renz, who said:
After the official unveiling, Mayor Utkin, mindful of the fate of The Little Mermaid, put the memorial under guard until such time as an alarm system could be installed.

The monument was the first in Tolyalli not erected for political reasons.
Today, the memorial is a popular visiting place for newlyweds, as a symbol of unbreakable fidelity.
By tradition, the young couple, to demonstrate and ensure their commitment to each other and to a happy family life, rub the nose of the statue, so that the dog's nose has become polished by many hands.
The loss of the popular dog was sad news for many residents. In his memory a homemade billboard was erected with the legend "Dog, teach us love and devotion", but it was often blown away by the wind and hooligans threw stones at it, so the city of Tolyatti initiated a campaign to construct a bronze statue of Kostya.
The sculpture was made by Ulyanovsk sculptor Oleg Klyuyev, son of sculptors Anatoly Klyuyev and Lyubov Turskaya. The bronze sculpture, about 1.5 metres (4.9 ft) tall and set on a granite pedestal of about the same height, cost about 250,000 rubles It stands in District 21 at the intersection of South Highway and Lev Yashin Street. Klyuyev made the sculpture so that it seems to drivers that he is turning his head for each passing car, hoping to see once more his dead master.
The memorial was dedicated on June 1, 2003, the 266th anniversary of the founding of Tolyatti, which is celebrated on the first Sunday of summer. The dedication was attended by about 100 to 150 people, half being members of the Tolyatti Rotary Club which had financed the monument and the others being journalists and private citizens. Mayor Nikolai Utkin spoke at the dedication, as did deputy mayor and Rotary Club president Nikolai Renz, who said:
After the official unveiling, Mayor Utkin, mindful of the fate of The Little Mermaid, put the memorial under guard until such time as an alarm system could be installed.
The monument was the first in Tolyalli not erected for political reasons. Today, the memorial is a popular visiting place for newlyweds, as a symbol of unbreakable fidelity. By tradition, the young couple, to demonstrate and ensure their commitment to each other and to a happy family life, rub the nose of the statue, so that the dog's nose has become polished by many hands.
Loyalty (monument)