This stand, called the Westinghouse Sir Stanley Matthews Stand, is the main stand.
It was redeveloped between 2001 and 2002.
It is named after Sir Stanley Matthews.
The players' tunnel, which was formerly located in the South Stand, is now in this stand, and behind the main seating is a hospitality balcony with executive boxes at the rear from the south end to the Directors' Box at the halfway line, from which point to the north-west corner is the Stanley Matthews Hospitality Suite.
The stand also contains office space as well as all the club offices and main reception.
The club's nickname, Seasiders, is spelled out in capital letters on white seats amongst the tangerine majority.
After its rebuilding, the stand was originally known as The Pricebusters Matthews Stand.

In October 2009, a replica of the club's crest, measuring 4 metres (13 feet) in diameter, was mounted at each end of the West Stand's facade, overlooking Seasiders Way.

The television-camera gantry is now situated on this stand.
This stand, called the Westinghouse Sir Stanley Matthews Stand, is the main stand. It was redeveloped between 2001 and 2002. It is named after Sir Stanley Matthews. The players' tunnel, which was formerly located in the South Stand, is now in this stand, and behind the main seating is a hospitality balcony with executive boxes at the rear from the south end to the Directors' Box at the halfway line, from which point to the north-west corner is the Stanley Matthews Hospitality Suite. The stand also contains office space as well as all the club offices and main reception. The club's nickname, Seasiders, is spelled out in capital letters on white seats amongst the tangerine majority. After its rebuilding, the stand was originally known as The Pricebusters Matthews Stand.
In October 2009, a replica of the club's crest, measuring 4 metres (13 feet) in diameter, was mounted at each end of the West Stand's facade, overlooking Seasiders Way.
The television-camera gantry is now situated on this stand.
Bloomfield Road