In the spring of 2013, Spira was selected to be featured as part of the A&E Networks Project Startup, and initiative with the crowdfunding site RocketHub to raise capital for a new lightweight running shoe.
This initiative is part of A&E's "Real Life, Real Change" social campaign that showcases innovative companies through TV vignettes on the network as well as a web presence for Spira on A&E's website and social media extensions.

Spira raised more than $42,000 by pre-selling more than 800 pairs of the Stinger 2 shoes to supporter and enthusiasts through the RocketHub platform.
The money was used to fund the purchase the initial run of inventory for the new shoe.

In August 2013, Spira announced a line of officially licensed limited edition Duck Dynasty camouflage shoes.
The company will introduce a running shoe that will feature the signature duck camouflage pattern sported by the Robertson family, who are the stars of the reality television series.

The relationship between A&E, RocketHub, and Spira Footwear started in the summer of 2012 when Spira used Rockethub’s service to crowdfund its line of Stinger2 shoes.
With a crowdfunding project under their belt, Spira was chosen by A&E to align with after the network brainstormed the idea to launch a shoe line for Duck Dynasty.
Using the crowdfunding site gives Spira the opportunity to pre-sell the shoe allowing the company to anticipate demand and to determine proper inventory levels.
This gives Spira increased visibility into the demand for the shoe so this smaller company can anticipate manufacturing needs with greater accuracy.
In the spring of 2013, Spira was selected to be featured as part of the A&E Networks Project Startup, and initiative with the crowdfunding site RocketHub to raise capital for a new lightweight running shoe. This initiative is part of A&E's "Real Life, Real Change" social campaign that showcases innovative companies through TV vignettes on the network as well as a web presence for Spira on A&E's website and social media extensions.
Spira raised more than $42,000 by pre-selling more than 800 pairs of the Stinger 2 shoes to supporter and enthusiasts through the RocketHub platform. The money was used to fund the purchase the initial run of inventory for the new shoe.
In August 2013, Spira announced a line of officially licensed limited edition Duck Dynasty camouflage shoes. The company will introduce a running shoe that will feature the signature duck camouflage pattern sported by the Robertson family, who are the stars of the reality television series.
The relationship between A&E, RocketHub, and Spira Footwear started in the summer of 2012 when Spira used Rockethub’s service to crowdfund its line of Stinger2 shoes. With a crowdfunding project under their belt, Spira was chosen by A&E to align with after the network brainstormed the idea to launch a shoe line for Duck Dynasty. Using the crowdfunding site gives Spira the opportunity to pre-sell the shoe allowing the company to anticipate demand and to determine proper inventory levels. This gives Spira increased visibility into the demand for the shoe so this smaller company can anticipate manufacturing needs with greater accuracy.
Spira (footwear company)