Known in its former guise as the East Paddock or the "Scratching Sheds", this stand has a current capacity of 5,120 all-seated.
The street that runs behind it (running parallel with Central Drive) is called Back Henry Street (it being the back side of Henry Street) — a name preserved by a Blackpool supporters' messageboard.

There was an incident in 2005 when Sheffield Wednesday supporters jumped up and down on the previous temporary stand full and some of its middle section gave way; however, nobody was injured.

In December 2007, following a home match against Stoke City, the stand was slightly damaged due to the appearance of a small hole in the floor.
The stand had to be re-floored and following an inspection by the Safety Advisory Group, the capacity was reduced to 1,563 for the next home match against Coventry City on 22 December 2007.
The stand passed an inspection after the Coventry game, and the capacity was restored to 1,965.

In January 2008, the club applied for planning permission to build a six-row extension to the East Stand which would increase the stand capacity by an additional 972 seats to 2,937.
They were granted permission in April 2008.
On 8 July 2008, the club confirmed that they still proposed to go ahead with the extension.
However, no work has yet been done and the capacity remains at about 1,750.

On 14 November 2009 it was revealed that the football club hope to work with Urban Regeneration Company ReBlackpool to build a new East Stand that would contain both seating and office or retail space rather than, as originally planned, for just seating.
This will mean a larger stand is to be built, which will require additional land to be acquired.

Six months later, in May 2010, Karl Oyston stated that work on the new East Stand would begin almost immediately.
On 14 June the temporary seating comprising the East Stand was removed, to be replaced with a 5,120-seat covered temporary stand which, at the start of the new season, raised the capacity to 16,220.

The stand was generally closed for the 2015–16 season and was only opened for large away support; smaller away support were given Blocks A and B of the North Stand.

For the 2019–20 season, away supporters are back in the East Stand with home supporters returning to the North Stand's Blocks A and B.
Known in its former guise as the East Paddock or the "Scratching Sheds", this stand has a current capacity of 5,120 all-seated. The street that runs behind it (running parallel with Central Drive) is called Back Henry Street (it being the back side of Henry Street) — a name preserved by a Blackpool supporters' messageboard.
There was an incident in 2005 when Sheffield Wednesday supporters jumped up and down on the previous temporary stand full and some of its middle section gave way; however, nobody was injured.
In December 2007, following a home match against Stoke City, the stand was slightly damaged due to the appearance of a small hole in the floor. The stand had to be re-floored and following an inspection by the Safety Advisory Group, the capacity was reduced to 1,563 for the next home match against Coventry City on 22 December 2007. The stand passed an inspection after the Coventry game, and the capacity was restored to 1,965.
In January 2008, the club applied for planning permission to build a six-row extension to the East Stand which would increase the stand capacity by an additional 972 seats to 2,937. They were granted permission in April 2008. On 8 July 2008, the club confirmed that they still proposed to go ahead with the extension. However, no work has yet been done and the capacity remains at about 1,750.
On 14 November 2009 it was revealed that the football club hope to work with Urban Regeneration Company ReBlackpool to build a new East Stand that would contain both seating and office or retail space rather than, as originally planned, for just seating. This will mean a larger stand is to be built, which will require additional land to be acquired.
Six months later, in May 2010, Karl Oyston stated that work on the new East Stand would begin almost immediately. On 14 June the temporary seating comprising the East Stand was removed, to be replaced with a 5,120-seat covered temporary stand which, at the start of the new season, raised the capacity to 16,220.
The stand was generally closed for the 2015–16 season and was only opened for large away support; smaller away support were given Blocks A and B of the North Stand.
For the 2019–20 season, away supporters are back in the East Stand with home supporters returning to the North Stand's Blocks A and B.
Bloomfield Road