In May 2011, Yarra Trams launched their 'Beware The Rhino' safety campaign, aiming to increase awareness of tram traffic.
It analogises a stampede of rhinoceroses as being as dangerous as a tram, highlighting the dangers that people put themselves in when they move into the path of a tram.
The campaign has won creativity awards, and was refocused in 2013.
In May 2011, Yarra Trams launched their 'Beware The Rhino' safety campaign, aiming to increase awareness of tram traffic. It analogises a stampede of rhinoceroses as being as dangerous as a tram, highlighting the dangers that people put themselves in when they move into the path of a tram. The campaign has won creativity awards, and was refocused in 2013.
Yarra Trams