In September 2001, the project "Conservation of the Asiatic Cheetah and its Associated Biota" was launched by the Iranian Department of Environment (DoE) in cooperation with the United Nations Development Programme's Global Environment Facility, the Wildlife Conservation Society (WCS), the IUCN Cat Specialist Group, the Cheetah Conservation Fund and the Iranian Cheetah Society.

Personnel of WCS and DoE started radio-collaring Asiatic cheetahs in February 2007.
The cats' movements are monitored using GPS collars.
International sanctions have made some projects, such as obtaining camera traps, difficult.

A few orphaned cubs have been raised in captivity, such as Marita who died at the age of nine years in 2003.
Beginning in 2006, the day of his death, 30 August, became the Cheetah Conservation Day, used to inform the public about conservation programs.

In 2014, the Iranian national football team announced that their 2014 FIFA World Cup and 2015 AFC Asian Cup kits are imprinted with pictures of the Asiatic cheetah in order to bring attention to conservation efforts.
In February 2015, Iran launched a search engine, Yooz, that features a cheetah as logo.
In May 2015, the DoE announced plans to quintuple the penalty for poaching a cheetah to 100 million tomans (about $30,000).
In September 2015, Meraj Airlines introduced the new livery of Iranian Cheetah to support its conservation efforts.

Iranian officials have discussed constructing wildlife crossings to reduce the number of deaths in traffic accidents.
In September 2001, the project "Conservation of the Asiatic Cheetah and its Associated Biota" was launched by the Iranian Department of Environment (DoE) in cooperation with the United Nations Development Programme's Global Environment Facility, the Wildlife Conservation Society (WCS), the IUCN Cat Specialist Group, the Cheetah Conservation Fund and the Iranian Cheetah Society.
Personnel of WCS and DoE started radio-collaring Asiatic cheetahs in February 2007. The cats' movements are monitored using GPS collars. International sanctions have made some projects, such as obtaining camera traps, difficult.
A few orphaned cubs have been raised in captivity, such as Marita who died at the age of nine years in 2003. Beginning in 2006, the day of his death, 30 August, became the Cheetah Conservation Day, used to inform the public about conservation programs.
In 2014, the Iranian national football team announced that their 2014 FIFA World Cup and 2015 AFC Asian Cup kits are imprinted with pictures of the Asiatic cheetah in order to bring attention to conservation efforts. In February 2015, Iran launched a search engine, Yooz, that features a cheetah as logo. In May 2015, the DoE announced plans to quintuple the penalty for poaching a cheetah to 100 million tomans (about $30,000). In September 2015, Meraj Airlines introduced the new livery of Iranian Cheetah to support its conservation efforts.
Iranian officials have discussed constructing wildlife crossings to reduce the number of deaths in traffic accidents.
Asiatic cheetah