Holzberg is the co-founder and creative director for Reimagine Well.
Building on the Disney theme parks' "architecture of reassurance", Reimagine Well seeks to evolve patient treatment and healing by utilizing emerging technologies to create programs and services that better health and wellness outcomes worldwide.
Holzberg, himself a cancer survivor who was featured in a Livestrong Foundation survivorship video in 2009, designed the "Infusionarium" for the Children's Hospital of Orange County, a media setup which helps children with cancer cope with treatment by asking them questions designed to determine what setting would be most comforting to them,  and then using virtual reality technology and live events to immerse them in such an environment during treatment.
Recently, Reimagine Well built and launched an entire Infusionarium hospital floor specifically designed for adolescent and young adult patients.
More Infusionariums are being built for Baptist Hospital South Florida, Miami Cancer Institute, and St. Joseph's Children's Hospital of Tampa, where the Reimagine Well content platform will also be in more than 250 pediatric rooms.
ABC News highlighted the patient and physician experiences in an Infusionarium and referred to these  experiences as a “game changer” in pediatric treatment.

Highlights for various Reimagine Well initiatives include:
CBS EcoMedia - “Infusionarium: A powerful story offering hope for kids with cancer”
ABC News - “A game changer in pediatric treatment” 
ABC News - “Infusionarium can translate to better treatment outcomes.”
 
CBS News - “Reimagine Well technology brings peace to patients.”

Holzberg has presented innovations at the Society of Adolescent and Young Adult Oncology (SAYAO) conference, Health 2.0, Pediatrics 2040, and Brink 2.0.
His panel at Health Interactive, "Athletes 4 Wellbeing: Real Athletes.
Real Patients.
Real Results", was a panel of athlete patients who are using diet and “active lifestyle” to manage chronic conditions which include cancer, MS, diabetes, heart disease, spinal cord injuries and more.
The panel included: Jocelyn Harrison, USAT age category elite triathlete and consultant for the American Diabetes Association & Choose Health LA, Derek Chalmers, cyclist and 10 year MS patient, and Jesse Billauer, Founder of Life Rolls On.

Reimagine Well presentations by Holzberg include: 
Stanford Medicine X - Infusionarium: The Architecture Of Healing / Adapting Disney theme parks “architecture of reassurance” into an architecture of healing.
 
California Institute of the Arts - “At the intersection of Imagineering and Medicine"
Interviews with Holzberg include:
Dr. Amitha Kalaichandran (Thrive Global) on “Leaders in the health and wellness community in North America and globally.”
         
HP Case Study "Virtual Reality utilizes immersive healing experiences to promote cancer patient wellbeing"
Holzberg is the co-founder and creative director for Reimagine Well. Building on the Disney theme parks' "architecture of reassurance", Reimagine Well seeks to evolve patient treatment and healing by utilizing emerging technologies to create programs and services that better health and wellness outcomes worldwide. Holzberg, himself a cancer survivor who was featured in a Livestrong Foundation survivorship video in 2009, designed the "Infusionarium" for the Children's Hospital of Orange County, a media setup which helps children with cancer cope with treatment by asking them questions designed to determine what setting would be most comforting to them,  and then using virtual reality technology and live events to immerse them in such an environment during treatment. Recently, Reimagine Well built and launched an entire Infusionarium hospital floor specifically designed for adolescent and young adult patients. More Infusionariums are being built for Baptist Hospital South Florida, Miami Cancer Institute, and St. Joseph's Children's Hospital of Tampa, where the Reimagine Well content platform will also be in more than 250 pediatric rooms. ABC News highlighted the patient and physician experiences in an Infusionarium and referred to these  experiences as a “game changer” in pediatric treatment.
Highlights for various Reimagine Well initiatives include:
CBS EcoMedia - “Infusionarium: A powerful story offering hope for kids with cancer”
ABC News - “A game changer in pediatric treatment” 
ABC News - “Infusionarium can translate to better treatment outcomes.”  
CBS News - “Reimagine Well technology brings peace to patients.”
Holzberg has presented innovations at the Society of Adolescent and Young Adult Oncology (SAYAO) conference, Health 2.0, Pediatrics 2040, and Brink 2.0. His panel at Health Interactive, "Athletes 4 Wellbeing: Real Athletes. Real Patients. Real Results", was a panel of athlete patients who are using diet and “active lifestyle” to manage chronic conditions which include cancer, MS, diabetes, heart disease, spinal cord injuries and more. The panel included: Jocelyn Harrison, USAT age category elite triathlete and consultant for the American Diabetes Association & Choose Health LA, Derek Chalmers, cyclist and 10 year MS patient, and Jesse Billauer, Founder of Life Rolls On.
Reimagine Well presentations by Holzberg include: 
Stanford Medicine X - Infusionarium: The Architecture Of Healing / Adapting Disney theme parks “architecture of reassurance” into an architecture of healing.  
California Institute of the Arts - “At the intersection of Imagineering and Medicine"
Interviews with Holzberg include:
Dr. Amitha Kalaichandran (Thrive Global) on “Leaders in the health and wellness community in North America and globally.”          
HP Case Study "Virtual Reality utilizes immersive healing experiences to promote cancer patient wellbeing"
Roger Holzberg