With the departure of Royal Dutch Shell at the end of 2010 (moves to Penske Racing) announced in the spring, the No.
29 team was searching for a new sponsor.
In August, it was announced that, for 2011, the car's primary sponsor will be with Belgian brewery InBev's Budweiser brand for 20 races.
Adding to Harvick's new sponsorship, on January 25, 2011, Jimmy John's and Richard Childress Racing reached a multi-year agreement to sponsor the No.
29 Sprint Cup team for 6 races in 2011.
On March 27, 2011, Harvick won his 15th career Sprint Cup race at Auto Club Speedway after passing defending series champion, Jimmie Johnson, in the final turn in a finish resembling the previous race in 2010.
As a joke to Harvick's words in 2010 at the same race Johnson asked Harvick in post-race ceremonies if "I can have my golden horseshoe back."

Harvick took his second consecutive win of the year at Martinsville Speedway, beating Dale Earnhardt, Jr. in the final 10 laps.
Following on-track incidents both during and immediately after the Showtime Southern 500 (Darlington) with Kyle Busch, Harvick was placed on probation for 4 races (plus the NASCAR All-Star Race) and fined $25,000.
Harvick then won the Coca-Cola 600 after Earnhardt, Jr. ran out of fuel in the last turn on Lap 402, finishing off a career accomplishment of winning all three current majors and the Brickyard 400, but is not eligible for a Career Grand Slam because of the Ferko lawsuit that wiped out his chance at the mark – only eight drivers have scored since the lawsuit eliminated the fall race at Darlington, which was required for the Career Grand Slam.
Harvick announced that he would shut down his NASCAR Nationwide/Camping World Truck Series race team Kevin Harvick Inc. because he wanted to focus on winning a NSCS (NASCAR Sprint Cup Series) championship.
He sold KHI (Kevin Harvick Inc.) to Richard Childress.
He finished 3rd in the final standings for the second consecutive year.
With the departure of Royal Dutch Shell at the end of 2010 (moves to Penske Racing) announced in the spring, the No. 29 team was searching for a new sponsor. In August, it was announced that, for 2011, the car's primary sponsor will be with Belgian brewery InBev's Budweiser brand for 20 races. Adding to Harvick's new sponsorship, on January 25, 2011, Jimmy John's and Richard Childress Racing reached a multi-year agreement to sponsor the No. 29 Sprint Cup team for 6 races in 2011. On March 27, 2011, Harvick won his 15th career Sprint Cup race at Auto Club Speedway after passing defending series champion, Jimmie Johnson, in the final turn in a finish resembling the previous race in 2010. As a joke to Harvick's words in 2010 at the same race Johnson asked Harvick in post-race ceremonies if "I can have my golden horseshoe back."
Harvick took his second consecutive win of the year at Martinsville Speedway, beating Dale Earnhardt, Jr. in the final 10 laps. Following on-track incidents both during and immediately after the Showtime Southern 500 (Darlington) with Kyle Busch, Harvick was placed on probation for 4 races (plus the NASCAR All-Star Race) and fined $25,000. Harvick then won the Coca-Cola 600 after Earnhardt, Jr. ran out of fuel in the last turn on Lap 402, finishing off a career accomplishment of winning all three current majors and the Brickyard 400, but is not eligible for a Career Grand Slam because of the Ferko lawsuit that wiped out his chance at the mark – only eight drivers have scored since the lawsuit eliminated the fall race at Darlington, which was required for the Career Grand Slam. Harvick announced that he would shut down his NASCAR Nationwide/Camping World Truck Series race team Kevin Harvick Inc. because he wanted to focus on winning a NSCS (NASCAR Sprint Cup Series) championship. He sold KHI (Kevin Harvick Inc.) to Richard Childress. He finished 3rd in the final standings for the second consecutive year.
Kevin Harvick