Way said his third studio album, The DeAndre Way, was intended to be his most personal and successful album thus far.
When speaking on possible collaborations, he said he wished to work with artists such as Jay-Z, Lil Wayne, Kanye West and Eminem.
The lead single from the album, "POW", was released in January 2009 but failed to garner success and was dubbed a promo single.
On October 30, 2009, Way released three mixtapes: Paranormal Activity, Dat Piff and Cortez.
It was announced on February 18, 2010, that the first single from the album was going to be "All Black Everything" but the single was cancelled and the track was put on another promotional mixtape, Legendary.
The album's title was changed to Dre in an early 2010 commercial with a video snippet for "Do It Big" as the first single but this was cancelled as well.
The album title was reverted to The DeAndre Way in July 2010.

On June 8, 2010, the official lead single from the album was "Pretty Boy Swag".
The single reached number 34 on the Billboard Hot 100, number six on the Hot R&B/Hip-Hop Songs chart and number five on the Rap Songs chart.
The album's second single was due to be "Digital" which was instead used on his promotional mixtape Best Rapper.
Then it was announced that "Speakers Going Hammer" was going to be the second single, but "Blowing Me Kisses" was released on August 31, 2010, as the second single instead.
On October 13 Way performed "Pretty Boy Swag" and a snippet of his third single "Speakers Going Hammer".
On October 19, 2010, Way released "Speakers Going Hammer" on iTunes with the single peaking at number 48 on the Billboard Hot R&B/Hip Hop Songs.
Way backed-out of the Summerbeatz tour in Australia in November 2010, where he was to have performed alongside Flo Rida, Jay Sean and Travie McCoy, in order to embark on his "Who They Want" tour in support of his upcoming album.
The DeAndre Way was released on November 30, 2010, and has so far sold only 70,000 copies, making it Way's lowest-selling album.
Way said his third studio album, The DeAndre Way, was intended to be his most personal and successful album thus far. When speaking on possible collaborations, he said he wished to work with artists such as Jay-Z, Lil Wayne, Kanye West and Eminem. The lead single from the album, "POW", was released in January 2009 but failed to garner success and was dubbed a promo single. On October 30, 2009, Way released three mixtapes: Paranormal Activity, Dat Piff and Cortez. It was announced on February 18, 2010, that the first single from the album was going to be "All Black Everything" but the single was cancelled and the track was put on another promotional mixtape, Legendary. The album's title was changed to Dre in an early 2010 commercial with a video snippet for "Do It Big" as the first single but this was cancelled as well. The album title was reverted to The DeAndre Way in July 2010.
On June 8, 2010, the official lead single from the album was "Pretty Boy Swag". The single reached number 34 on the Billboard Hot 100, number six on the Hot R&B/Hip-Hop Songs chart and number five on the Rap Songs chart. The album's second single was due to be "Digital" which was instead used on his promotional mixtape Best Rapper. Then it was announced that "Speakers Going Hammer" was going to be the second single, but "Blowing Me Kisses" was released on August 31, 2010, as the second single instead. On October 13 Way performed "Pretty Boy Swag" and a snippet of his third single "Speakers Going Hammer". On October 19, 2010, Way released "Speakers Going Hammer" on iTunes with the single peaking at number 48 on the Billboard Hot R&B/Hip Hop Songs. Way backed-out of the Summerbeatz tour in Australia in November 2010, where he was to have performed alongside Flo Rida, Jay Sean and Travie McCoy, in order to embark on his "Who They Want" tour in support of his upcoming album. The DeAndre Way was released on November 30, 2010, and has so far sold only 70,000 copies, making it Way's lowest-selling album.
Soulja Boy