After their initial success in the markets, Clarke and Middleton returned to Australia in 1999, based in Sydney, they developed an underground following that led to their first seasonal collection at Mercedes Australian Fashion Week in 2001.
Subsequent collections were shown at London Fashion Week in 2002; New York Fashion Week, commencing in 2003 for eight consecutive seasons, prior to withdrawing in 2009, due to the birth of Clarke's third child.
They have shown in London, since 2009.
For almost two decades, sass & bide has been at the forefront of women's designer fashion.

In a fortunate coincidence in 2002, Clarke and Middleton were in Manhattan where Sarah Jessica Parker was filming a scene for Sex and the City.
Clarke was wearing a self-styled denim jacket and took if off and handed it to a security guard, who in turn gave it to Parker.
The next day, Clarke and Middleton were invited to Parker's trailer to show their designs.
Parker later commissioned Clarke and Middleton to make a few one-off pieces for Sex and the City.
Through this publicity, the label propelled growth for the brand in the international marketplace.
After their initial success in the markets, Clarke and Middleton returned to Australia in 1999, based in Sydney, they developed an underground following that led to their first seasonal collection at Mercedes Australian Fashion Week in 2001. Subsequent collections were shown at London Fashion Week in 2002; New York Fashion Week, commencing in 2003 for eight consecutive seasons, prior to withdrawing in 2009, due to the birth of Clarke's third child. They have shown in London, since 2009. For almost two decades, sass & bide has been at the forefront of women's designer fashion.
In a fortunate coincidence in 2002, Clarke and Middleton were in Manhattan where Sarah Jessica Parker was filming a scene for Sex and the City. Clarke was wearing a self-styled denim jacket and took if off and handed it to a security guard, who in turn gave it to Parker. The next day, Clarke and Middleton were invited to Parker's trailer to show their designs. Parker later commissioned Clarke and Middleton to make a few one-off pieces for Sex and the City. Through this publicity, the label propelled growth for the brand in the international marketplace.
Sass & bide