Bermuda had gained international recognition in 1883 when Princess Louise, the fourth daughter of Queen Victoria, visited for a winter retreat and called it a place of eternal spring.
 At the time, she lived in Canada with her husband, the Duke of Argyll, who was Governor General there.
When the hotel opened it was named The Princess in honour of the royal visit two years earlier.

Princess Louise had been induced to travel from Canada for health reasons.
Many other early travellers to Bermuda were wealthy businessmen and political figures, with their families, drawn partly by the colony's reputation for a healthy climate, especially during the winter months, and also by a pace of life that was a suitable tonic for the stress and hectic pressures they experienced at home.
The Bermuda Government's Trade Development Board, quickly grasping the marketing advantages of this reputation, began billing Bermuda as the Isles of Serenity.

The journey to Bermuda, whether by sail or by early steamship, was arduous (Princess fixture Samuel Clemens quipped, Bermuda is Heaven, but you have to go through Hell to get there!),
especially as, in the early years of the industry, visitors travelled to the island for the winter months.
As Princess Louise had done, most would spend the entire winter there, the period becoming known as the Season.
Summers in Bermuda, by comparison, were relatively quiet.
Bermuda had gained international recognition in 1883 when Princess Louise, the fourth daughter of Queen Victoria, visited for a winter retreat and called it a place of eternal spring.  At the time, she lived in Canada with her husband, the Duke of Argyll, who was Governor General there. When the hotel opened it was named The Princess in honour of the royal visit two years earlier.
Princess Louise had been induced to travel from Canada for health reasons. Many other early travellers to Bermuda were wealthy businessmen and political figures, with their families, drawn partly by the colony's reputation for a healthy climate, especially during the winter months, and also by a pace of life that was a suitable tonic for the stress and hectic pressures they experienced at home. The Bermuda Government's Trade Development Board, quickly grasping the marketing advantages of this reputation, began billing Bermuda as the Isles of Serenity.
The journey to Bermuda, whether by sail or by early steamship, was arduous (Princess fixture Samuel Clemens quipped, Bermuda is Heaven, but you have to go through Hell to get there!), especially as, in the early years of the industry, visitors travelled to the island for the winter months. As Princess Louise had done, most would spend the entire winter there, the period becoming known as the Season. Summers in Bermuda, by comparison, were relatively quiet.
Hamilton Princess & Beach Club