The TPG-led group of owners divested itself of Burger King in 2012 when the chain was sold to 3G Capital of Brazil.
After 3G purchased Burger King, its new management team refocused on a broader menu strategy to lure a more diverse customer base.
The first major change to the product base was a reformulation and name change of the company's chicken nuggets in January 2013.
Along with other new products such as smoothies, wraps and chicken strips that broadly copied McDonald's menu once again, the chain reintroduced the Big King as a permanent menu item in November of the same year.

The new version of the sandwich was originally made with two of the chain's 1.7 oz (48 g) hamburger patties, but after negative consumer response regarding the size of the patties the sandwich was reformulated to use two 2 oz (57 g) Whopper Jr. patties instead.
A chicken variant was introduced in May 2014.
The new chicken variant swapped out the burger patties with two chicken patties used for the chain's value menu chicken sandwiches and added a third layer of sauce to increase the moisture content of the sandwich.
The sandwich was introduced nationwide in the U.S. after a period of testing in Indiana.
While the chicken version of the sandwich was new to Burger King, it again copied a product from McDonald's—in the Middle East the competing chain offers a Chicken Big Mac sandwich.

A primary reason the product was brought back was because of a new approach the company was taking regarding new and limited time offering (LTO) products.
 Instead of putting out large numbers of products that may only appeal to a small audience, it would only add a smaller amount of products that have broader market appeal.
Along with its BK Chicken Fries product, the Big King was part of that goal, with the reintroduction utilizing a three prong approach: its stated intention to introduce products to those that will have most impact, a bid to appeal to Millennials utilizing social media focused campaigns, and to utilize a former product from its portfolio that the company probably should have thought about before discontinuing.
The idea of reintroducing older, possibly discontinued products is appealing to companies such as Burger King and McDonald's because it is operationally easier than launching a completely new product.
In many cases the reintroduction allows these companies to utilize older advertising along with its existing supply chain which is already established to deliver the product ingredients while catering to the public's feelings of nostalgia for these products.
The limited-time offers allow chains to bring "new" products to the menu without adding permanent complexity to their kitchen operations.
The Chicken Big King was introduced because of an increased spike in demand for chicken-based products, coupled with the success of the Big King's reintroduction.

Burger King accredited the reintroduction of the Big King as helping the company regain a limited domestic same-store comparable sales rise of 0.1% in 2014 over a 0.9% loss the previous fiscal year.
At the same time the company's total sales were up 2%, with adjusted earnings per share increasing 19.7% to $0.20 per share.
This contrasted with main competitor McDonald's only reporting a 3% increase in global system-wide sales, a 0.5% rise in same-store sales, and a 1.7% decrease in same-store sales in the U.S. and Canada which the competitor attributed to "challenging industry dynamics and severe winter weather."
The TPG-led group of owners divested itself of Burger King in 2012 when the chain was sold to 3G Capital of Brazil. After 3G purchased Burger King, its new management team refocused on a broader menu strategy to lure a more diverse customer base. The first major change to the product base was a reformulation and name change of the company's chicken nuggets in January 2013. Along with other new products such as smoothies, wraps and chicken strips that broadly copied McDonald's menu once again, the chain reintroduced the Big King as a permanent menu item in November of the same year.
The new version of the sandwich was originally made with two of the chain's 1.7 oz (48 g) hamburger patties, but after negative consumer response regarding the size of the patties the sandwich was reformulated to use two 2 oz (57 g) Whopper Jr. patties instead. A chicken variant was introduced in May 2014. The new chicken variant swapped out the burger patties with two chicken patties used for the chain's value menu chicken sandwiches and added a third layer of sauce to increase the moisture content of the sandwich. The sandwich was introduced nationwide in the U.S. after a period of testing in Indiana. While the chicken version of the sandwich was new to Burger King, it again copied a product from McDonald's—in the Middle East the competing chain offers a Chicken Big Mac sandwich.
A primary reason the product was brought back was because of a new approach the company was taking regarding new and limited time offering (LTO) products.  Instead of putting out large numbers of products that may only appeal to a small audience, it would only add a smaller amount of products that have broader market appeal. Along with its BK Chicken Fries product, the Big King was part of that goal, with the reintroduction utilizing a three prong approach: its stated intention to introduce products to those that will have most impact, a bid to appeal to Millennials utilizing social media focused campaigns, and to utilize a former product from its portfolio that the company probably should have thought about before discontinuing. The idea of reintroducing older, possibly discontinued products is appealing to companies such as Burger King and McDonald's because it is operationally easier than launching a completely new product. In many cases the reintroduction allows these companies to utilize older advertising along with its existing supply chain which is already established to deliver the product ingredients while catering to the public's feelings of nostalgia for these products. The limited-time offers allow chains to bring "new" products to the menu without adding permanent complexity to their kitchen operations. The Chicken Big King was introduced because of an increased spike in demand for chicken-based products, coupled with the success of the Big King's reintroduction.
Burger King accredited the reintroduction of the Big King as helping the company regain a limited domestic same-store comparable sales rise of 0.1% in 2014 over a 0.9% loss the previous fiscal year. At the same time the company's total sales were up 2%, with adjusted earnings per share increasing 19.7% to $0.20 per share. This contrasted with main competitor McDonald's only reporting a 3% increase in global system-wide sales, a 0.5% rise in same-store sales, and a 1.7% decrease in same-store sales in the U.S. and Canada which the competitor attributed to "challenging industry dynamics and severe winter weather."
Big King