In 2010, Jackson launched Dream Cream, a hand cream for German cosmetics firm Alessandro International, and named Teddy Riley head of Ja-Tail Records' music division.
Jackson took part in NBC's Celebrity Apprentice, which aired from March through May 2011 and raised $65,000 for her chosen charity, AIDS Project Los Angeles.
La Toya was "fired" from Celebrity Apprentice in episode 8 during season 11, which aired on April 24, 2011 on NBC.
In an Apprentice first, Jackson was rehired in the following episode, as she felt she couldn't defend her case.
La Toya was fired for the second time on May 8, 2011 and became the first person to be fired from The Apprentice twice within the same season.
She was also the first guest judge to appear in two episodes of season three of RuPaul's Drag Race.
She also served as guest judge on the 17th season of America's Next Top Model.
Jackson's second memoir, Starting Over, was released in the United States on June 21, 2011 through Gallery Books, an imprint of Simon & Schuster.
An EP, also called Starting Over, was released the same day via digital outlets.

In 2013, Jackson started her own reality series called Life With La Toya which is premiered on Oprah Winfrey's OWN.
Also in 2013, Jackson rejoined the newest cast for The All-Star Celebrity Apprentice.
Jackson lasted until the 3rd episode of the season, when she was fired on an episode titled "I'm Being Punked By A Jackson".
Jackson volunteered to be the project manager on a task that saw the cast creating a Soap Opera themed commercial for Crystal Light.
Jackson's team lost the task and she subsequently was fired by Donald Trump.
Unlike her first appearance on the show, Trump specifically stated that he would not allow Jackson to return to the show after being fired.
In September 2013, Jackson made her stage debut in a week-long engagement in the off-Broadway musical, Newsical.

It was falsely reported that on December 6, 2013 Jackson married her business partner Jeffre Phillips in Los Angeles.
 On December 16 TMZ reported that La Toya and Jeffre stated that they have not married and this was reaffirmed on Oprah: Where Are They Now?.
Jeffre had publicly asked her to marry him in an episode of her reality series that recently aired.
His decision to propose to La Toya was prompted by their friend Brenda Harvey Richie (ex-wife of Lionel Richie) who noted that they had been best friends for 15 years as he became La Toya's business partner after Jack Gordon.
He did so with the permission of La Toya's father, Joe Jackson.
Recently it has been reported that La Toya and Jeffre' Phillips have canceled their engagement, but remain close.

Currently, she and Jeffre are also the executive producers of a documentary called "Dancing in Jaffa" which follows 150 young Jewish and Palestinian Israelis as they dance together in unity by putting their cultural differences aside.

In 2016, she collaborated with Iranian-American pop star Andy on the single "Tehran" where she sings in Persian.

On May 24, 2018 she visited El hormiguero to sponsor the musical Forever.
The best show about The King of Pop.

In 2018, Jackson participated in a celebrity edition of Food Network's Worst Cooks in America.
 Coached by Tyler Florence, she advanced to the final and beat out Ian Ziering to win the season; $25,000 was awarded to Race to Erase MS in Jackson's name.

In February 2019, Jackson was revealed to be the Alien on the FOX reality series The Masked Singer.
In 2010, Jackson launched Dream Cream, a hand cream for German cosmetics firm Alessandro International, and named Teddy Riley head of Ja-Tail Records' music division. Jackson took part in NBC's Celebrity Apprentice, which aired from March through May 2011 and raised $65,000 for her chosen charity, AIDS Project Los Angeles. La Toya was "fired" from Celebrity Apprentice in episode 8 during season 11, which aired on April 24, 2011 on NBC. In an Apprentice first, Jackson was rehired in the following episode, as she felt she couldn't defend her case. La Toya was fired for the second time on May 8, 2011 and became the first person to be fired from The Apprentice twice within the same season. She was also the first guest judge to appear in two episodes of season three of RuPaul's Drag Race. She also served as guest judge on the 17th season of America's Next Top Model. Jackson's second memoir, Starting Over, was released in the United States on June 21, 2011 through Gallery Books, an imprint of Simon & Schuster. An EP, also called Starting Over, was released the same day via digital outlets.
In 2013, Jackson started her own reality series called Life With La Toya which is premiered on Oprah Winfrey's OWN. Also in 2013, Jackson rejoined the newest cast for The All-Star Celebrity Apprentice. Jackson lasted until the 3rd episode of the season, when she was fired on an episode titled "I'm Being Punked By A Jackson". Jackson volunteered to be the project manager on a task that saw the cast creating a Soap Opera themed commercial for Crystal Light. Jackson's team lost the task and she subsequently was fired by Donald Trump. Unlike her first appearance on the show, Trump specifically stated that he would not allow Jackson to return to the show after being fired. In September 2013, Jackson made her stage debut in a week-long engagement in the off-Broadway musical, Newsical.
It was falsely reported that on December 6, 2013 Jackson married her business partner Jeffre Phillips in Los Angeles.  On December 16 TMZ reported that La Toya and Jeffre stated that they have not married and this was reaffirmed on Oprah: Where Are They Now?. Jeffre had publicly asked her to marry him in an episode of her reality series that recently aired. His decision to propose to La Toya was prompted by their friend Brenda Harvey Richie (ex-wife of Lionel Richie) who noted that they had been best friends for 15 years as he became La Toya's business partner after Jack Gordon. He did so with the permission of La Toya's father, Joe Jackson. Recently it has been reported that La Toya and Jeffre' Phillips have canceled their engagement, but remain close.
Currently, she and Jeffre are also the executive producers of a documentary called "Dancing in Jaffa" which follows 150 young Jewish and Palestinian Israelis as they dance together in unity by putting their cultural differences aside.
In 2016, she collaborated with Iranian-American pop star Andy on the single "Tehran" where she sings in Persian.
On May 24, 2018 she visited El hormiguero to sponsor the musical Forever. The best show about The King of Pop.
In 2018, Jackson participated in a celebrity edition of Food Network's Worst Cooks in America.  Coached by Tyler Florence, she advanced to the final and beat out Ian Ziering to win the season; $25,000 was awarded to Race to Erase MS in Jackson's name.
In February 2019, Jackson was revealed to be the Alien on the FOX reality series The Masked Singer.
La Toya Jackson