Hochberg began his business career at the Lillian Vernon Corporation, the company founded by his mother.
As president and chief operating officer, where he led the transformation of a small, family-owned mail order company into an international, publicly traded direct marketing corporation.
The company listed on the American Stock Exchange in 1987 and Forbes described the company's growth as "one of the great success stories of American entrepreneurship."
Hochberg helped oversee a nearly 40-fold increase in annual revenue, from $5 million in 1975 to nearly $200 million in 1993.

In 1993, Hochberg left Lillian Vernon, in what was characterized as a sudden move, to start his own company called the Heyday Company.
The Heyday Company was an investment firm dealing in real estate, the stock market, and venture capital funds.
He served as the company's president until 1998.
Hochberg began his business career at the Lillian Vernon Corporation, the company founded by his mother. As president and chief operating officer, where he led the transformation of a small, family-owned mail order company into an international, publicly traded direct marketing corporation. The company listed on the American Stock Exchange in 1987 and Forbes described the company's growth as "one of the great success stories of American entrepreneurship." Hochberg helped oversee a nearly 40-fold increase in annual revenue, from $5 million in 1975 to nearly $200 million in 1993.
In 1993, Hochberg left Lillian Vernon, in what was characterized as a sudden move, to start his own company called the Heyday Company. The Heyday Company was an investment firm dealing in real estate, the stock market, and venture capital funds. He served as the company's president until 1998.
Fred Hochberg