Seth started her career as a guest relation executive at the Taj Mahal Hotel, Bombay.
She began modelling at the same time "to make some pocket money", and was soon offered guest roles in a few television shows.
 Seth then hosted such successful shows as First Day First Show and Junglee Jukebox on Channel V. She said, in a later interview, that it was her time as a video jockey and television presenter on the channel "that firmly put me on the map."

 
Seth auditioned for a role in the Star Plus sitcom Shararat.
Co-starring Farida Jalal and Eva Grover, the show followed the life of teenager who, on her eighteenth birthday, discovers she has magical powers.
Seth was cast in the lead role; her performance received positive response from critics and fans.
The show was in itself a surprise success and ran for three years on the network.

Seth went on to star in other television show including Kyun Hota Hai Pyarrr, Des Mein Niklla Hoga Chand, and Rishta.com on Sony Entertainment Television.
On Rishta.com, she said in an interview that, "They (the Yash Raj serials) haven't got any TRPs at all.
But it's not for the people who are watching TV in the first place.
The whole TRP game is very skewed.
I don't believe that in a population of over a billion people, 15,000 households decide what the entire country wants to watch.
This lot of Yash Raj was conceptualised for those who are not watching TV".
She further said in the same interview that "All our loyal audience for my serial on TV is in London, America, South Africa, Australia.
It's not that the Indians will not like it, it's just sad that they are not aware of it, because the publicity has been disappointing".
She has also hosted several seasons of Comedy Circus on Sony Channel.
Seth started her career as a guest relation executive at the Taj Mahal Hotel, Bombay. She began modelling at the same time "to make some pocket money", and was soon offered guest roles in a few television shows.  Seth then hosted such successful shows as First Day First Show and Junglee Jukebox on Channel V. She said, in a later interview, that it was her time as a video jockey and television presenter on the channel "that firmly put me on the map."
 
Seth auditioned for a role in the Star Plus sitcom Shararat. Co-starring Farida Jalal and Eva Grover, the show followed the life of teenager who, on her eighteenth birthday, discovers she has magical powers. Seth was cast in the lead role; her performance received positive response from critics and fans. The show was in itself a surprise success and ran for three years on the network.
Seth went on to star in other television show including Kyun Hota Hai Pyarrr, Des Mein Niklla Hoga Chand, and Rishta.com on Sony Entertainment Television. On Rishta.com, she said in an interview that, "They (the Yash Raj serials) haven't got any TRPs at all. But it's not for the people who are watching TV in the first place. The whole TRP game is very skewed. I don't believe that in a population of over a billion people, 15,000 households decide what the entire country wants to watch. This lot of Yash Raj was conceptualised for those who are not watching TV". She further said in the same interview that "All our loyal audience for my serial on TV is in London, America, South Africa, Australia. It's not that the Indians will not like it, it's just sad that they are not aware of it, because the publicity has been disappointing". She has also hosted several seasons of Comedy Circus on Sony Channel.
Shruti Seth