Sales began in Japan by late January 2013, becoming the first SUV plug-in hybrid in the market.
Retail prices vary from ¥3,324,000 (US$36,650) to ¥4,297,000 (US$47,380).
The engine displacement of the largest version was kept below 2.5 litres so as to avoid having Japanese buyers having to pay more annual road tax which would affect sales.

The European version was unveiled at the 2013 Geneva Motor Show.
The European version is similar to the Japanese model except for minor adjustments to comply with EU requirements, and Mitsubishi expected an emission rating of 44 g/km.
Retail deliveries began in Europe in October 2013, beginning in the Netherlands and followed by the Nordic countries,  Sales in Australia were originally scheduled for June 2013, but began only in 2014.

The introduction in the United States was initially scheduled for January 2014, but was delayed.
Due to California's regulations that require a battery-monitoring unit (BMU), Mitsubishi delayed the market launch in the US for the last quarter of 2015.
The BMU conducts onboard diagnosis of the Outlander's lithium ion battery capacity and output, and it alerts the driver to possible degradation, which might affect the vehicle's emissions.
In January 2015 it was rescheduled again.
Mitsubishi introduced a redesigned version as model year 2017.
The latest delays were due to production constraints of the lithium-ion battery pack which could not keep up with worldwide demand.
U.S. deliveries were scheduled to begin by August 2016, however, in July 2016, the release in the American market was postponed one more time, being rescheduled to mid-2017.
As of March 2019, the Outlander plug-in hybrid was available for retail sales in 50 countries.

The Outlander PHEV ranked as the world's top selling plug-in hybrid in 2014, and also as the third best-selling plug-in electric car after the all-electrics Tesla Model S and Nissan Leaf.
Global sales totaled about 42,400 units in 2015, representing 24.6% of worldwide sales of the Outlander lineup, making the plug-in hybrid for a second year in a row the world's best-selling plug-in hybrid, and also the third top selling plug-in electric car.
Cumulative global sales passed the 100,000 unit milestone in March 2016, becoming the fourth plug-in electric car to pass that mark.
Combined sales of the three top selling countries, Japan, the Netherlands and the UK, represented 78% of all Outlander PHEVs sold globally through the end of March 2016.

The Mitsubishi Outlander PHEV ranked in 2014 as the top selling plug-in electric vehicle in Europe with 19,853 units sold, ahead of the Nissan Leaf, the previous year top selling plug-in car, by more than 5,000 units.
During 2015, the Outlander plug-in hybrid surpassed the Leaf as the all-time top selling plug-in passenger car in Europe, and for the second year in a row was the top selling plug-in electric car with 31,214 units sold.
Sales totaled 21,446 units in 2016, down 31% from 2015 and representing 41.5% of total Outlander sales in Europe, but enough to make the Outlander Europe's best-selling plug-in hybrid car one more time.
Again in 2017, the Outlander PHEV topped plug-in hybrid sales in Europe, for the fifth year running.

In 2014 the Outlander plug-in also ranked as the top selling plug-in hybrid in Norway, Germany, France and Finland.
It was also the top selling PEV in both Australia and New Zealand in 2014, with combined sales of about 1,100 units.
In 2015, the Outlander PHEV was the best-selling plug-in car in Japan, the Netherlands, Sweden, the UK, Australia, New Zealand, Poland, Portugal, Romania, and Spain.
Sales of the Outlander plug-in hybrid fell sharply from April 2016 as a result of Mitsubishi's fuel mileage scandal.

The Outlander PHEV topped the Dutch monthly ranking of new car sales during November 2013, representing a market share of 6.8% of new passenger cars sold that month, and for the first time in the country, a plug-in electric vehicle was listed as the top selling new car.
In December 2013, the Outlander plug-in hybrid ranked again as the top selling new car
Sales began in Japan by late January 2013, becoming the first SUV plug-in hybrid in the market. Retail prices vary from ¥3,324,000 (US$36,650) to ¥4,297,000 (US$47,380). The engine displacement of the largest version was kept below 2.5 litres so as to avoid having Japanese buyers having to pay more annual road tax which would affect sales.
The European version was unveiled at the 2013 Geneva Motor Show. The European version is similar to the Japanese model except for minor adjustments to comply with EU requirements, and Mitsubishi expected an emission rating of 44 g/km. Retail deliveries began in Europe in October 2013, beginning in the Netherlands and followed by the Nordic countries,  Sales in Australia were originally scheduled for June 2013, but began only in 2014. 
The introduction in the United States was initially scheduled for January 2014, but was delayed. Due to California's regulations that require a battery-monitoring unit (BMU), Mitsubishi delayed the market launch in the US for the last quarter of 2015. The BMU conducts onboard diagnosis of the Outlander's lithium ion battery capacity and output, and it alerts the driver to possible degradation, which might affect the vehicle's emissions. In January 2015 it was rescheduled again. Mitsubishi introduced a redesigned version as model year 2017. The latest delays were due to production constraints of the lithium-ion battery pack which could not keep up with worldwide demand. U.S. deliveries were scheduled to begin by August 2016, however, in July 2016, the release in the American market was postponed one more time, being rescheduled to mid-2017. As of March 2019, the Outlander plug-in hybrid was available for retail sales in 50 countries. 
The Outlander PHEV ranked as the world's top selling plug-in hybrid in 2014, and also as the third best-selling plug-in electric car after the all-electrics Tesla Model S and Nissan Leaf. Global sales totaled about 42,400 units in 2015, representing 24.6% of worldwide sales of the Outlander lineup, making the plug-in hybrid for a second year in a row the world's best-selling plug-in hybrid, and also the third top selling plug-in electric car. Cumulative global sales passed the 100,000 unit milestone in March 2016, becoming the fourth plug-in electric car to pass that mark. Combined sales of the three top selling countries, Japan, the Netherlands and the UK, represented 78% of all Outlander PHEVs sold globally through the end of March 2016. 
The Mitsubishi Outlander PHEV ranked in 2014 as the top selling plug-in electric vehicle in Europe with 19,853 units sold, ahead of the Nissan Leaf, the previous year top selling plug-in car, by more than 5,000 units. During 2015, the Outlander plug-in hybrid surpassed the Leaf as the all-time top selling plug-in passenger car in Europe, and for the second year in a row was the top selling plug-in electric car with 31,214 units sold. Sales totaled 21,446 units in 2016, down 31% from 2015 and representing 41.5% of total Outlander sales in Europe, but enough to make the Outlander Europe's best-selling plug-in hybrid car one more time. Again in 2017, the Outlander PHEV topped plug-in hybrid sales in Europe, for the fifth year running.
In 2014 the Outlander plug-in also ranked as the top selling plug-in hybrid in Norway, Germany, France and Finland. It was also the top selling PEV in both Australia and New Zealand in 2014, with combined sales of about 1,100 units. In 2015, the Outlander PHEV was the best-selling plug-in car in Japan, the Netherlands, Sweden, the UK, Australia, New Zealand, Poland, Portugal, Romania, and Spain. Sales of the Outlander plug-in hybrid fell sharply from April 2016 as a result of Mitsubishi's fuel mileage scandal.
The Outlander PHEV topped the Dutch monthly ranking of new car sales during November 2013, representing a market share of 6.8% of new passenger cars sold that month, and for the first time in the country, a plug-in electric vehicle was listed as the top selling new car. In December 2013, the Outlander plug-in hybrid ranked again as the top selling new car 
Mitsubishi Outlander