In 2005, The Coca-Cola Company launched iCoke, a very similar program to Pepsi Stuff in which consumers collect points printed on packages in Canada.
 On February 28, 2006 — nearly ten years after the first Pepsi Stuff promotion began — The Coca-Cola Company responded with the launch of its first U.S. loyalty program and biggest promotion ever, My Coke Rewards, a premium program that is managed through four-billion unique codes that consumers can enter online to redeem over $50 million worth of premiums.
In 2005, The Coca-Cola Company launched iCoke, a very similar program to Pepsi Stuff in which consumers collect points printed on packages in Canada.  On February 28, 2006 — nearly ten years after the first Pepsi Stuff promotion began — The Coca-Cola Company responded with the launch of its first U.S. loyalty program and biggest promotion ever, My Coke Rewards, a premium program that is managed through four-billion unique codes that consumers can enter online to redeem over $50 million worth of premiums.
Pepsi Stuff