British Leyland was created in 1975 when the bankrupt British Leyland Motor Corporation was nationalised.
In 1977 the South African-born corporate troubleshooter, Michael Edwardes, was recruited as chairman to sort out the troubled firm.
Part of Edwardes' plan was to introduce a completely new range of mass-market models to replace the current offerings, designed and built using state-of-the-art technology.
The new range eventually decided upon consisted of a new vehicle for each of the small, lower-medium and upper-medium market segments.
The first of these cars to be launched was the Austin Metro in 1980.
British Leyland was created in 1975 when the bankrupt British Leyland Motor Corporation was nationalised. In 1977 the South African-born corporate troubleshooter, Michael Edwardes, was recruited as chairman to sort out the troubled firm. Part of Edwardes' plan was to introduce a completely new range of mass-market models to replace the current offerings, designed and built using state-of-the-art technology. The new range eventually decided upon consisted of a new vehicle for each of the small, lower-medium and upper-medium market segments. The first of these cars to be launched was the Austin Metro in 1980.
Austin Maestro