Biñan has been popularly recognized as the trading center area immediately south of Metro Manila.
The city has the largest public market in the province of Laguna, and in the Calabarzon Region.
Retailers from nearby towns often plow the city proper to purchase goods and merchandise intended to be sold elsewhere.
Biñan has also been the center of commerce in the region because of the numerous banking institutions across the city, plus the ever-growing number of commercial establishments and emerging shopping centers.

A common sight is the preparations and setting up of the wholesalers and the arrival of jeepneys and trucks carrying various items such as fruits, vegetables, dry goods, dairy products, meat, fish, etc.
The market activity would be 24 hours with peak reaching the early hours (3:00–7:00 am) as Filipinos are known to work in the early hours of the day trying to prevent exposure to the beating sun.

The city is also known for a type of pancake made from rice flour, topped with cheese or butter (Puto Biñan).
There are also slices of savory salted egg on top to contrast the mildly sweet pancake base.
The best known makers of Puto in Biñan are located in the barangay of San Vicente, and the city is renowned as "The Home of the Famous Puto Biñan in Laguna".
Biñan has been popularly recognized as the trading center area immediately south of Metro Manila. The city has the largest public market in the province of Laguna, and in the Calabarzon Region. Retailers from nearby towns often plow the city proper to purchase goods and merchandise intended to be sold elsewhere. Biñan has also been the center of commerce in the region because of the numerous banking institutions across the city, plus the ever-growing number of commercial establishments and emerging shopping centers.
A common sight is the preparations and setting up of the wholesalers and the arrival of jeepneys and trucks carrying various items such as fruits, vegetables, dry goods, dairy products, meat, fish, etc. The market activity would be 24 hours with peak reaching the early hours (3:00–7:00 am) as Filipinos are known to work in the early hours of the day trying to prevent exposure to the beating sun.
The city is also known for a type of pancake made from rice flour, topped with cheese or butter (Puto Biñan). There are also slices of savory salted egg on top to contrast the mildly sweet pancake base. The best known makers of Puto in Biñan are located in the barangay of San Vicente, and the city is renowned as "The Home of the Famous Puto Biñan in Laguna".
Biñan