The premium-based loyalty program of PepsiCo called Pepsi Stuff was launched in the United States on March 28, 1996.
 Points were distributed on four billion packages and billions of cups and millions of consumers participated.
According to some sources, the first Pepsi Stuff campaign significantly outperformed The Coca-Cola Company's much-anticipated Atlanta Olympics Summer with growth three times larger than Coca-Cola's and two points of share gained by Pepsi.
Pepsi Stuff continued to run throughout North America due to consumer and bottler demand, and was eventually expanded to include Mountain Dew and other drinks, and into many international markets.
 It ended on October 31, 1996.
In response to the campaign, The Coca-Cola Company accelerated and extended its discount pricing programs.
The premium-based loyalty program of PepsiCo called Pepsi Stuff was launched in the United States on March 28, 1996.  Points were distributed on four billion packages and billions of cups and millions of consumers participated. According to some sources, the first Pepsi Stuff campaign significantly outperformed The Coca-Cola Company's much-anticipated Atlanta Olympics Summer with growth three times larger than Coca-Cola's and two points of share gained by Pepsi. Pepsi Stuff continued to run throughout North America due to consumer and bottler demand, and was eventually expanded to include Mountain Dew and other drinks, and into many international markets.  It ended on October 31, 1996. In response to the campaign, The Coca-Cola Company accelerated and extended its discount pricing programs.
Pepsi Stuff