Sleigh Bells began tracking songs for their second studio album in June 2011.
Describing the sound of the new album, Krauss said, "It sounds really huge, so there's going to still be tons of volume."

On December 2, 2011, the band's website began to link to a Vimeo video.
It served as a teaser trailer for the upcoming album, revealing the title to be Reign of Terror.
There was no release date or any other information attached to the trailer.
The trailer features scenes of Krauss sitting at a vanity mirror, grooming herself, interspersed with various backstage and live concert footage, as well as footage depicting the band's touring.
For the duration of the video, a riff plays in the background and serves as the only sound.
This was later featured in "Rainmaker" on Kid Krushchev.

On December 7, 2011, the band announced via press release both the date of the album's release and the track listing.
The band's publicist said of the upcoming release, "[The album features] songs that are as crushing and authoritative as their title suggests; they're effortlessly robust and heavier than any of the band's previous output ... the sonic equivalent of a beautiful shotgun to the head."
The album's promotional single, "Born to Lose", was released on December 15, 2011.
In an interview with webzine Coup de Main, Krauss was quoted as saying that Reign of Terror is "a much more personal record".

The album was originally set to be released on February 14, 2012, but was pushed back to February 21.
Along with the announcement of the release date and track listing, Sleigh Bells also announced a tour of strictly Floridian venues.
This tour preceded the release of the album.

Sleigh Bells made their network television debut on the February 18, 2012 episode of Saturday Night Live, performing the songs "Comeback Kid" and "End of the Line".
On August 16, 2012, the duo announced a US tour, which kicked off at the Paramount Theatre in Seattle on August 28 and concluded at First Avenue in Minneapolis on November 2, including dates with Swedish hardcore punk band Refused and American DJ AraabMuzik.
Sleigh Bells began tracking songs for their second studio album in June 2011. Describing the sound of the new album, Krauss said, "It sounds really huge, so there's going to still be tons of volume."
On December 2, 2011, the band's website began to link to a Vimeo video. It served as a teaser trailer for the upcoming album, revealing the title to be Reign of Terror. There was no release date or any other information attached to the trailer. The trailer features scenes of Krauss sitting at a vanity mirror, grooming herself, interspersed with various backstage and live concert footage, as well as footage depicting the band's touring. For the duration of the video, a riff plays in the background and serves as the only sound. This was later featured in "Rainmaker" on Kid Krushchev.
On December 7, 2011, the band announced via press release both the date of the album's release and the track listing. The band's publicist said of the upcoming release, "[The album features] songs that are as crushing and authoritative as their title suggests; they're effortlessly robust and heavier than any of the band's previous output ... the sonic equivalent of a beautiful shotgun to the head." The album's promotional single, "Born to Lose", was released on December 15, 2011. In an interview with webzine Coup de Main, Krauss was quoted as saying that Reign of Terror is "a much more personal record".
The album was originally set to be released on February 14, 2012, but was pushed back to February 21. Along with the announcement of the release date and track listing, Sleigh Bells also announced a tour of strictly Floridian venues. This tour preceded the release of the album.
Sleigh Bells made their network television debut on the February 18, 2012 episode of Saturday Night Live, performing the songs "Comeback Kid" and "End of the Line". On August 16, 2012, the duo announced a US tour, which kicked off at the Paramount Theatre in Seattle on August 28 and concluded at First Avenue in Minneapolis on November 2, including dates with Swedish hardcore punk band Refused and American DJ AraabMuzik.
Sleigh Bells (band)