In 1912 the registration of New Imperial Motors Ltd is recorded, and they offered a range of three motorcycles.
A New Imperial ridden by A S Jones in the 1913 Senior TT race was one of the 63 that failed to finish that year. (
24 competitors finished.)

In 1914, the 300 cc New Imperial Light Tourist model appeared.
Its light weight enabled it to outperform some of the heavier 500 cc bikes of its time.
The Light Tourist was the beginning of a line of advanced and innovative motorcycles.
A New Imperial ridden by Bert le Vack in the 1914 Senior TT race was one of the 44 that failed to finish that year (22 competitors finished).
He had a similar result in 1915.

New Imperial used Precision and JAP engines of 250 to 1000 cc in their motorcycles until 1925 after which they manufactured their own engines of 146 cc to 498 cc.
The First World War came and went, and New Imperial continued production.
In 1912 the registration of New Imperial Motors Ltd is recorded, and they offered a range of three motorcycles. A New Imperial ridden by A S Jones in the 1913 Senior TT race was one of the 63 that failed to finish that year. (24 competitors finished.)
In 1914, the 300 cc New Imperial Light Tourist model appeared. Its light weight enabled it to outperform some of the heavier 500 cc bikes of its time. The Light Tourist was the beginning of a line of advanced and innovative motorcycles. A New Imperial ridden by Bert le Vack in the 1914 Senior TT race was one of the 44 that failed to finish that year (22 competitors finished). He had a similar result in 1915. 
New Imperial used Precision and JAP engines of 250 to 1000 cc in their motorcycles until 1925 after which they manufactured their own engines of 146 cc to 498 cc. The First World War came and went, and New Imperial continued production.
New Imperial Motors