As confirmed in the tour's press release, the band's stage set was decorated in an Arctic-style similar to the original Seventh Tour of a Seventh Tour.
As usual, the group used a wraparound stage with platforms and podiums for vocalist Bruce Dickinson to use, this time decorated with frozen pictures of the band's mascot Eddie.
After its absence during The Final Frontier World Tour 2010–11, the band returned to using pyrotechnics.
Dickinson explained in 2011 that "we like to alternate it every other year, because if you get the reputation that you’ve got to go and see a band because of the pyro and then you don’t do the pyro, people think, 'Oh, I won’t bother then.'"

Three additional Eddies made appearances throughout the show: a 15-foot walking General Custer during "Run to the Hills", a scribe (based on artwork from the Seventh Son of a Seventh Son album's inner sleeve) during the song "Seventh Son of a Seventh Son" (although unable to appear at some concerts in the US due to space limitations) and finally an Eddie based on the Seventh Son of a Seventh Son cover art during "Iron Maiden", which featured flames emerging from its head.
On top of this, a goat/devil statue appeared during "The Number of the Beast" and Michael Kenney, the band's backstage keyboard player, surfaced during "Seventh Son of a Seventh Son" wearing a mask and cape as he did on the Seventh Tour of a Seventh Tour.

Steve Harris stated that the band had "been working on this stage production for a very long time", and decided to use "the same people who created the original Maiden England production for us [in 1988]."
He went on to explain that "We wanted to keep the same theme but, wherever possible, to surpass the production of that tour – given the technology on offer today.
And I think we've achieved that, especially with our light show, all the pyro and, of course, Eddie!"
According to the Sarnia Observer, the band "brought 22 tractor trailers and buses full of equipment for the show" while Sarnia Bayfest organiser Michele Stokley stated that it was the largest production the festival had ever hosted, even bigger than Kiss'.
Cadott's Rock Fest had to expand their stage in order to fit the band's production, with festival organiser Wade Asher also recognising it as "the biggest set we've ever had".
As confirmed in the tour's press release, the band's stage set was decorated in an Arctic-style similar to the original Seventh Tour of a Seventh Tour. As usual, the group used a wraparound stage with platforms and podiums for vocalist Bruce Dickinson to use, this time decorated with frozen pictures of the band's mascot Eddie. After its absence during The Final Frontier World Tour 2010–11, the band returned to using pyrotechnics. Dickinson explained in 2011 that "we like to alternate it every other year, because if you get the reputation that you’ve got to go and see a band because of the pyro and then you don’t do the pyro, people think, 'Oh, I won’t bother then.'"
Three additional Eddies made appearances throughout the show: a 15-foot walking General Custer during "Run to the Hills", a scribe (based on artwork from the Seventh Son of a Seventh Son album's inner sleeve) during the song "Seventh Son of a Seventh Son" (although unable to appear at some concerts in the US due to space limitations) and finally an Eddie based on the Seventh Son of a Seventh Son cover art during "Iron Maiden", which featured flames emerging from its head. On top of this, a goat/devil statue appeared during "The Number of the Beast" and Michael Kenney, the band's backstage keyboard player, surfaced during "Seventh Son of a Seventh Son" wearing a mask and cape as he did on the Seventh Tour of a Seventh Tour.
Steve Harris stated that the band had "been working on this stage production for a very long time", and decided to use "the same people who created the original Maiden England production for us [in 1988]." He went on to explain that "We wanted to keep the same theme but, wherever possible, to surpass the production of that tour – given the technology on offer today. And I think we've achieved that, especially with our light show, all the pyro and, of course, Eddie!" According to the Sarnia Observer, the band "brought 22 tractor trailers and buses full of equipment for the show" while Sarnia Bayfest organiser Michele Stokley stated that it was the largest production the festival had ever hosted, even bigger than Kiss'. Cadott's Rock Fest had to expand their stage in order to fit the band's production, with festival organiser Wade Asher also recognising it as "the biggest set we've ever had".
Maiden England World Tour