The street was largely rural until the 19th century.
Most of the surrounding neighbourhood was formerly the grounds of the Jacobean mansion Holland House.
In the later decades of the 19th century the owners of the house sold off land for residential development, and the district which evolved took its name from the house.
Holland Park was for the most part comfortably upper middle class when originally developed and in recent decades has gone further upmarket.

Of the 19th century residential developments of the area one of the most architecturally interesting is The Royal Crescent, designed in 1839, and located just north of Holland Park Avenue.
Clearly inspired by its older namesake in Bath, it differs from the Bath crescent in that it is not strictly a true crescent but rather two quadrant terraces each terminated by a circular bow in the Regency style.
Architecturally, Royal Crescent incorporates parts of the north side of Holland Park Avenue and was designed by planner Robert Cantwell.
The stucco fronted crescent and its neighbours on Holland Park Avenue are painted white, in the style of the many Nash terraces which can be seen elsewhere in London's smarter residential areas.
Today many of these four storey houses have been converted to flats, though a few remain as private houses.
 The Royal Crescent, and the terraces on Holland Park Avenue which adjoin it, are listed Grade II*.

Holland Park Avenue now forms the main artery for one of the most expensive residential districts in London or indeed anywhere in the world, with large houses regularly listed for sale at well over ten million pounds sterling.
A number of countries maintain embassies in the neighbourhood, with the Embassy of Turkmenistan located on the road itself.
The street was largely rural until the 19th century. Most of the surrounding neighbourhood was formerly the grounds of the Jacobean mansion Holland House. In the later decades of the 19th century the owners of the house sold off land for residential development, and the district which evolved took its name from the house. Holland Park was for the most part comfortably upper middle class when originally developed and in recent decades has gone further upmarket. 
Of the 19th century residential developments of the area one of the most architecturally interesting is The Royal Crescent, designed in 1839, and located just north of Holland Park Avenue. Clearly inspired by its older namesake in Bath, it differs from the Bath crescent in that it is not strictly a true crescent but rather two quadrant terraces each terminated by a circular bow in the Regency style. Architecturally, Royal Crescent incorporates parts of the north side of Holland Park Avenue and was designed by planner Robert Cantwell. The stucco fronted crescent and its neighbours on Holland Park Avenue are painted white, in the style of the many Nash terraces which can be seen elsewhere in London's smarter residential areas. Today many of these four storey houses have been converted to flats, though a few remain as private houses.  The Royal Crescent, and the terraces on Holland Park Avenue which adjoin it, are listed Grade II*.
Holland Park Avenue now forms the main artery for one of the most expensive residential districts in London or indeed anywhere in the world, with large houses regularly listed for sale at well over ten million pounds sterling. A number of countries maintain embassies in the neighbourhood, with the Embassy of Turkmenistan located on the road itself.
Holland Park Avenue