Under Phillips's control the works started producing art pottery in 1881 after it was rebuilt following a fire.
At this time it was renamed as the Aller Vale Art Pottery.
In 1886 the pottery was visited by Princess Louise, daughter of Queen Victoria, after she had bought some of its wares.
This was the start of a long period of patronage and led to the pottery being renamed as the Royal Aller Vale Pottery.
Other members of the Royal family also became customers, including Princess Alexandra.
Between 1887 and 1901 Aller Vale Art Pottery was stocked by Liberty & Co in London.

In autumn 1889 the 27-year-old Domenico Marcucci came to Aller Vale as one of the chief designers.
He was an Italian decorator from Faenza, a city noted for its faience pottery.
Marcucci had been involved in two exhibitions in London during the previous year: an Italian exhibition in Kensington, and one of ceramics at William de Morgan's premises.
His influence had a great impact on the designs and the quality of Aller Vale's pottery.
Marcucci is thought to be responsible for the introduction of a design of blue slipware scrolls over a cream ground which was admired by Princess Alexandra, who placed a special order for it.
She asked that the design should be called Sandringham Ware and it was marketed under that name.

Charles Collard worked as an apprentice to Phillips from the age of 12 in 1886 and, under Marcucci's influence, rose to be one of the top decorators at the pottery by the mid-1890s.
His designs were also strongly influenced by İznik pottery.
Under Phillips's control the works started producing art pottery in 1881 after it was rebuilt following a fire. At this time it was renamed as the Aller Vale Art Pottery. In 1886 the pottery was visited by Princess Louise, daughter of Queen Victoria, after she had bought some of its wares. This was the start of a long period of patronage and led to the pottery being renamed as the Royal Aller Vale Pottery. Other members of the Royal family also became customers, including Princess Alexandra. Between 1887 and 1901 Aller Vale Art Pottery was stocked by Liberty & Co in London.
In autumn 1889 the 27-year-old Domenico Marcucci came to Aller Vale as one of the chief designers. He was an Italian decorator from Faenza, a city noted for its faience pottery. Marcucci had been involved in two exhibitions in London during the previous year: an Italian exhibition in Kensington, and one of ceramics at William de Morgan's premises. His influence had a great impact on the designs and the quality of Aller Vale's pottery. Marcucci is thought to be responsible for the introduction of a design of blue slipware scrolls over a cream ground which was admired by Princess Alexandra, who placed a special order for it. She asked that the design should be called Sandringham Ware and it was marketed under that name.
Charles Collard worked as an apprentice to Phillips from the age of 12 in 1886 and, under Marcucci's influence, rose to be one of the top decorators at the pottery by the mid-1890s. His designs were also strongly influenced by İznik pottery.
Aller Vale Pottery