The station first launched on January 26, 1988, with the call sign WYND-FM.
 It aired a smooth jazz/new age music format and was owned by Richard J. Hayes and Associates.
 On April 10, 1989, WYND-FM changed to WPLC, simulcasting the Urban Contemporary format of then-WPLZ in Petersburg, also on 99.3.
It became WYSK on September 30, 1994.

In 1994, the station was purchased by The Free Lance–Star, a daily newspaper in Fredericksburg.
 On July 16, 1996, WYSK modified its call letters to WYSK-FM, switching to an Adult Contemporary format.
 On March 4, 2002, WYSK-FM flipped to Alternative Rock, branded as "99.3 WYSK – The Rock Alternative."

At noon on January 7, 2008, WYSK-FM dropped its Alternative format and switched to Rhythmic Contemporary Hit Radio with the station's first song being Justin Timberlake's "SexyBack".
The call letters were changed from WYSK to WWVB-FM on January 11, 2008 to go along with the new moniker "The Vibe."

On August 13, 2009, the call sign was changed from WWVB-FM to WVBX.

On January 23, 2015, Alpha Media "entered into a definitive agreement" to purchase WVBX and sister stations WFLS-FM, WNTX, and WWUZ from Free Lance-Star License, LLC.
The purchase was consummated on May 1, 2015, at a price of $8.1 million.

On June 1, 2018, WVBX rebranded as "Live 99.3."
The station is now airing a more traditional contemporary hit radio playlist, moving away from the rhythmic format.
The station first launched on January 26, 1988, with the call sign WYND-FM.  It aired a smooth jazz/new age music format and was owned by Richard J. Hayes and Associates.  On April 10, 1989, WYND-FM changed to WPLC, simulcasting the Urban Contemporary format of then-WPLZ in Petersburg, also on 99.3. It became WYSK on September 30, 1994.
In 1994, the station was purchased by The Free Lance–Star, a daily newspaper in Fredericksburg.  On July 16, 1996, WYSK modified its call letters to WYSK-FM, switching to an Adult Contemporary format.  On March 4, 2002, WYSK-FM flipped to Alternative Rock, branded as "99.3 WYSK – The Rock Alternative."
At noon on January 7, 2008, WYSK-FM dropped its Alternative format and switched to Rhythmic Contemporary Hit Radio with the station's first song being Justin Timberlake's "SexyBack". The call letters were changed from WYSK to WWVB-FM on January 11, 2008 to go along with the new moniker "The Vibe."
On August 13, 2009, the call sign was changed from WWVB-FM to WVBX.
On January 23, 2015, Alpha Media "entered into a definitive agreement" to purchase WVBX and sister stations WFLS-FM, WNTX, and WWUZ from Free Lance-Star License, LLC. The purchase was consummated on May 1, 2015, at a price of $8.1 million.
On June 1, 2018, WVBX rebranded as "Live 99.3." The station is now airing a more traditional contemporary hit radio playlist, moving away from the rhythmic format.
WVBX