The heart of Koreatown is the segment of West 32nd Street between Fifth Avenue and Sixth Avenue, officially nicknamed Korea Way.
Korea Way features stores and restaurants on multiple stories, with independently run establishments reaching up to higher floors, exuding an ambience of Seoul itself.
The New York City Korean Chamber of Commerce estimates there to be more than 100 small businesses on Korea Way.
Signage in Hangul (한글) is ubiquitous.
Koreatown's central location and high density of crowded restaurants, bars, karaoke clubs, and spas on Korea Way have rendered it a major tourist attraction and a center of nightlife in Manhattan.

Korea Way features numerous restaurants that serve both traditional and/or regional Korean cuisine and Korean fusion fare (including Korean Chinese cuisine), several bakeries, grocery stores, supermarkets, bookstores, consumer electronics outlets, video rental shops, tchotchke and stationery shops, hair and nail salons, noraebang singing bars, nightclubs, as well as cell phone service providers, internet cafés, doctors' offices, attorney offices, banks, and hotels.
Numerous Japanese restaurants have also emerged in Manhattan's Koreatown.
Although Korea Way continues to represent the heart of Koreatown, situated between Broadway, Sixth Avenue, and Fifth Avenue, Koreatown itself as of 2015 has been expanding further eastward from Fifth Avenue along East 32nd Street, toward Madison Avenue in Midtown Manhattan, in the direction of Queens.
The heart of Koreatown is the segment of West 32nd Street between Fifth Avenue and Sixth Avenue, officially nicknamed Korea Way. Korea Way features stores and restaurants on multiple stories, with independently run establishments reaching up to higher floors, exuding an ambience of Seoul itself. The New York City Korean Chamber of Commerce estimates there to be more than 100 small businesses on Korea Way. Signage in Hangul (한글) is ubiquitous. Koreatown's central location and high density of crowded restaurants, bars, karaoke clubs, and spas on Korea Way have rendered it a major tourist attraction and a center of nightlife in Manhattan.
Korea Way features numerous restaurants that serve both traditional and/or regional Korean cuisine and Korean fusion fare (including Korean Chinese cuisine), several bakeries, grocery stores, supermarkets, bookstores, consumer electronics outlets, video rental shops, tchotchke and stationery shops, hair and nail salons, noraebang singing bars, nightclubs, as well as cell phone service providers, internet cafés, doctors' offices, attorney offices, banks, and hotels. Numerous Japanese restaurants have also emerged in Manhattan's Koreatown. Although Korea Way continues to represent the heart of Koreatown, situated between Broadway, Sixth Avenue, and Fifth Avenue, Koreatown itself as of 2015 has been expanding further eastward from Fifth Avenue along East 32nd Street, toward Madison Avenue in Midtown Manhattan, in the direction of Queens.
Koreatown, Manhattan