Melbourne's MBS and CityCycle in Brisbane were, until the introduction of Vancouver, British Columbia, Canada's bike-sharing service, some of the few schemes in the world that attempt to operate under a mandatory helmet requirement.

Implementation and planning costs totalled A$5.5 million over four years, which required a usage rate of 500 trips per day, or 15,000 per month, for the scheme to break-even.
During the first week of operation, the system was used only 253 times.
This use rate dropped to only 136 times per day by October 2010, for a total of 20,700 trips, with nearly 650 subscribers.

The low popularity of the scheme in comparison to other cities was attributed to Melbourne's mandatory helmet laws, acknowledged by the government, which recently began subsidising helmet purchases at $5 per helmet from local convenience stores and vending machines.
The helmet subsidy added an additional A$5 million to the cost of the bike share programme.
After the introduction of subsidised helmets, MBS bicycle usage rate increased to 183 trips per day.
This usage rate increased to 283 trips per day (8,500 trips per month) in December 2010, with another increase to 433 trips per day (13,000 per month) by May 2011.
Promotional efforts to advertise MBS have been limited, though mobile phone optimised websites have also been created, such as BikeShare.
Tel, allowing users to locate stations and see bike availability.

MELTours launched a bicycle tour based on the MBS within a month of launch as a way to enable tourists to see the city using the MBS and to learn how to use it.
The tour was designed around the available MBS pods where each leg is no more than 30 minutes in duration, making the cost to the customer as low as possible while still allowing a two-hour activity.
Melbourne's MBS and CityCycle in Brisbane were, until the introduction of Vancouver, British Columbia, Canada's bike-sharing service, some of the few schemes in the world that attempt to operate under a mandatory helmet requirement.
Implementation and planning costs totalled A$5.5 million over four years, which required a usage rate of 500 trips per day, or 15,000 per month, for the scheme to break-even. During the first week of operation, the system was used only 253 times. This use rate dropped to only 136 times per day by October 2010, for a total of 20,700 trips, with nearly 650 subscribers. 
The low popularity of the scheme in comparison to other cities was attributed to Melbourne's mandatory helmet laws, acknowledged by the government, which recently began subsidising helmet purchases at $5 per helmet from local convenience stores and vending machines. The helmet subsidy added an additional A$5 million to the cost of the bike share programme. After the introduction of subsidised helmets, MBS bicycle usage rate increased to 183 trips per day. This usage rate increased to 283 trips per day (8,500 trips per month) in December 2010, with another increase to 433 trips per day (13,000 per month) by May 2011. Promotional efforts to advertise MBS have been limited, though mobile phone optimised websites have also been created, such as BikeShare.Tel, allowing users to locate stations and see bike availability. 
MELTours launched a bicycle tour based on the MBS within a month of launch as a way to enable tourists to see the city using the MBS and to learn how to use it. The tour was designed around the available MBS pods where each leg is no more than 30 minutes in duration, making the cost to the customer as low as possible while still allowing a two-hour activity.
Melbourne Bike Share