In March 1998, Bogus' general manager Mike Shirley reduced the cost of an adult season pass from $500 to $199, lowering the break-even point to just seven visits (and kids' season passes fell to just $29).
 Bogus Basin sold nearly nine times as many passes for the 1998–99 season versus the previous year, halting the pass sales at 25,000 (2,854 for the 1997–98 season).

The new pricing strategy generated almost four times as much revenue (nearly $3.6 million) from season pass sales, all before June, six months before the season would begin.
 Total skier visits went from under 192,000 to over 303,000 (up 58%).
 Although the sales of day tickets ($31 each) expectedly fell (almost 50%), Bogus' total revenue increased by $2.6 million (up 55%) to $7.3 million for the 1998-99 ski season.

Shirley's deep-discount strategy was effective: resorts from coast to coast lowered their prices for multi-day, multi-area, and season passes.
 Locally, ski equipment sales increased significantly as skiers upgraded their gear.

The $199 price was in effect for 15 years, until raised to $229 for the 2013–14 season.

Seniors (age 70 and over) skied for free at Bogus through March 2015; the policy was changed that summer.
For the 2015–16 season, season passes for seniors were priced at $199 and one-day lift tickets at $44, a discount of ten dollars off the regular daily rate.
In March 1998, Bogus' general manager Mike Shirley reduced the cost of an adult season pass from $500 to $199, lowering the break-even point to just seven visits (and kids' season passes fell to just $29).  Bogus Basin sold nearly nine times as many passes for the 1998–99 season versus the previous year, halting the pass sales at 25,000 (2,854 for the 1997–98 season).
The new pricing strategy generated almost four times as much revenue (nearly $3.6 million) from season pass sales, all before June, six months before the season would begin.  Total skier visits went from under 192,000 to over 303,000 (up 58%).  Although the sales of day tickets ($31 each) expectedly fell (almost 50%), Bogus' total revenue increased by $2.6 million (up 55%) to $7.3 million for the 1998-99 ski season.
Shirley's deep-discount strategy was effective: resorts from coast to coast lowered their prices for multi-day, multi-area, and season passes.  Locally, ski equipment sales increased significantly as skiers upgraded their gear.
The $199 price was in effect for 15 years, until raised to $229 for the 2013–14 season.
Seniors (age 70 and over) skied for free at Bogus through March 2015; the policy was changed that summer. For the 2015–16 season, season passes for seniors were priced at $199 and one-day lift tickets at $44, a discount of ten dollars off the regular daily rate.
Bogus Basin