Clarkson dislikes the British car brand Rover, the last major British owned and built car manufacturer.
This view stretched back to the company's time as part of British Leyland.
Describing the history of the company up to its last flagship model, the Rover 75, he paraphrased Winston Churchill and stated "Never in the field of human endeavour has so much been done, so badly, by so many," citing issues with the rack and pinion steering system.
In the latter years of the company, Clarkson blamed the "uncool" brand image as being more of a hindrance to sales than any faults with the cars.
On its demise, Clarkson stated "I cannot even get teary and emotional about the demise of the company itself – though I do feel sorry for the workforce."
Clarkson has also expressed hatred for the Toyota Prius.

Clarkson has also criticised Vauxhalls and has described Vauxhall's parent company, General Motors, as a "pensions and healthcare" company which sees the "car making side of the business as an expensive loss-making nuisance".
Clarkson has expressed particular disdain for the Vauxhall Vectra, describing it as:
"One of my least favourite cars in the world.
I've always hated it because I've always felt it was designed in a coffee break by people who couldn't care less about cars" and "one of the worst chassis I've ever come across."

After a Top Gear piece by Clarkson for its launch in 1995, described by The Independent as "not doing [GM] any favours", Vauxhall complained to the BBC and announced, "We can take criticism but this piece was totally unbalanced."
Clarkson dislikes the British car brand Rover, the last major British owned and built car manufacturer. This view stretched back to the company's time as part of British Leyland. Describing the history of the company up to its last flagship model, the Rover 75, he paraphrased Winston Churchill and stated "Never in the field of human endeavour has so much been done, so badly, by so many," citing issues with the rack and pinion steering system. In the latter years of the company, Clarkson blamed the "uncool" brand image as being more of a hindrance to sales than any faults with the cars. On its demise, Clarkson stated "I cannot even get teary and emotional about the demise of the company itself – though I do feel sorry for the workforce." Clarkson has also expressed hatred for the Toyota Prius.
Clarkson has also criticised Vauxhalls and has described Vauxhall's parent company, General Motors, as a "pensions and healthcare" company which sees the "car making side of the business as an expensive loss-making nuisance". Clarkson has expressed particular disdain for the Vauxhall Vectra, describing it as:
"One of my least favourite cars in the world. I've always hated it because I've always felt it was designed in a coffee break by people who couldn't care less about cars" and "one of the worst chassis I've ever come across."
After a Top Gear piece by Clarkson for its launch in 1995, described by The Independent as "not doing [GM] any favours", Vauxhall complained to the BBC and announced, "We can take criticism but this piece was totally unbalanced."
Jeremy Clarkson