Contributing to the E38's continued popularity was its appearance in several films such as Tomorrow Never Dies (750iL), Bumer "Бумер" (750iL), Enemy of the State (740iL), Invictus (740iL), Bad Santa (740iL), Fun with Dick and Jane (740iL), Valley of the Wolves (TV series) (L7), Showtime (740i), The Transporter (735i) which was a one off manual 750i badged as a 735i, Live Free or Die Hard (740i), Transformers (740iL), The Game (740iL), The Sum Of All Fears and Les Anges gardiens (740i).
Even though it was the only featured car in the series to be replaced the following year, the E38 (740i) featured in the BMW Film Ambush which was released in fall 2001.

In the 18th James Bond feature film Tomorrow Never Dies, the sixteen E38 cars used during production were modified so they could be driven from the backseat, making it appear that Bond actor Pierce Brosnan was controlling the car using his mobile phone.
The car type is actually a BMW 740iL but they were re-badged as the 750iL. One survives today and can be seen at exhibition “TOP SECRET” at Museum Industriekultur, Nuremberg.
Besides the 7 Series saloons, BMW also supplied a $14,000 R1200C motorcycle.
BMW received the rights to use movie clips from the film in its multimillion-dollar campaign, and during the 1997 holiday season they offered a special promotion that included the R1200C with the purchase of the 750iL.
Contributing to the E38's continued popularity was its appearance in several films such as Tomorrow Never Dies (750iL), Bumer "Бумер" (750iL), Enemy of the State (740iL), Invictus (740iL), Bad Santa (740iL), Fun with Dick and Jane (740iL), Valley of the Wolves (TV series) (L7), Showtime (740i), The Transporter (735i) which was a one off manual 750i badged as a 735i, Live Free or Die Hard (740i), Transformers (740iL), The Game (740iL), The Sum Of All Fears and Les Anges gardiens (740i). Even though it was the only featured car in the series to be replaced the following year, the E38 (740i) featured in the BMW Film Ambush which was released in fall 2001.
In the 18th James Bond feature film Tomorrow Never Dies, the sixteen E38 cars used during production were modified so they could be driven from the backseat, making it appear that Bond actor Pierce Brosnan was controlling the car using his mobile phone. The car type is actually a BMW 740iL but they were re-badged as the 750iL. One survives today and can be seen at exhibition “TOP SECRET” at Museum Industriekultur, Nuremberg. Besides the 7 Series saloons, BMW also supplied a $14,000 R1200C motorcycle. BMW received the rights to use movie clips from the film in its multimillion-dollar campaign, and during the 1997 holiday season they offered a special promotion that included the R1200C with the purchase of the 750iL.
BMW 7 Series (E38)