Throughout most of the company's history, Staples employed, in its American commercials and advertising promotions, the slogan "Yeah, we've got that.",
signifying their wide selection of products.
This slogan was retired in 2003, to be replaced with "That was easy".
Expanding on that theme, 2005 adverts featured a large red push-button marked "easy".
In the United Kingdom, Staples had used the slogan "You want it.
We've got it"; this changed to "That was Easy".

Originally, the "Easy Button" was only intended to be a fictitious button with 'magical' properties, featured in their television advertisement campaign.
However, when the adverts appeared, customers began contacting the company to inquire how they could buy one.
The company responded by making the "Easy Button" a real product (available in English "easy", French "simple", Spanish "fácil" and German "einfach easy").

These buttons were shipped to stores in the United States, Canada and Germany starting in the fall of 2005.
Sales of the buttons reached 1.5 million by the end of 2006.
The button has been referred to as a "Marketer's Dream", effectively turning millions of Staples customers into advertisers, resulting in greatly increased brand recognition.

The Staples Sno-Bot was an advertising character that appeared in the United States, in television and print advertising during the Christmas seasons from 1995 until 2001.

The Sno-Bot was a robot shaped like a snowman who refuses to let go of the inkjet printer he has fallen in love with.
After the printer is wrestled from his grasp, the robot utters a monotone "Weeping.
Weeping."
He is consoled by a Staples employee who offers him a surge protector or a computer mouse (depending on the ad) instead.

The robot's "Weeping.
Weeping."
catchphrase briefly became a popular meme on the Internet, and the ad itself was parodied in a 2002 Christmas advertisement for Dell Computers, in which a robot hassles a shopper (including striking him with a candy cane) when he attempts to purchase a PC at an unnamed office supplies retailer.

Another advertisement style is used during its annual back-to-school campaign, in which the Christmas song "It's the Most Wonderful Time of the Year" is played while parents joyously shop for school supplies for their children, used for several years from 1995 until 2005.

Later, Alice Cooper appeared in a back-to-school campaign from August 2004.
Within the ad, a hand is seen selecting various supplies while a girl looks on unhappily.
She finally says, "I thought you said, 'School's out forever.'"
Alice is shown behind the cart, saying, "The song goes 'School's out for summer'.
Nice try, though."
The hit song then plays as supplies are shown.
The tagline, "That was easy", is heard playing over the company logo, formed to resemble a stapler.

During the 2008 holiday season, Staples advertising for the first time engaged Facebook, Twitter, YouTube, and other social media platforms.
The company created a character named "Coach Tom" to promote its "Gift it for Free" sweepstakes, in which 10,000 Staples customers won up to $5,000 in merchandise.
Throughout most of the company's history, Staples employed, in its American commercials and advertising promotions, the slogan "Yeah, we've got that.", signifying their wide selection of products. This slogan was retired in 2003, to be replaced with "That was easy". Expanding on that theme, 2005 adverts featured a large red push-button marked "easy". In the United Kingdom, Staples had used the slogan "You want it. We've got it"; this changed to "That was Easy".
Originally, the "Easy Button" was only intended to be a fictitious button with 'magical' properties, featured in their television advertisement campaign. However, when the adverts appeared, customers began contacting the company to inquire how they could buy one. The company responded by making the "Easy Button" a real product (available in English "easy", French "simple", Spanish "fácil" and German "einfach easy").
These buttons were shipped to stores in the United States, Canada and Germany starting in the fall of 2005. Sales of the buttons reached 1.5 million by the end of 2006. The button has been referred to as a "Marketer's Dream", effectively turning millions of Staples customers into advertisers, resulting in greatly increased brand recognition.
The Staples Sno-Bot was an advertising character that appeared in the United States, in television and print advertising during the Christmas seasons from 1995 until 2001.
The Sno-Bot was a robot shaped like a snowman who refuses to let go of the inkjet printer he has fallen in love with. After the printer is wrestled from his grasp, the robot utters a monotone "Weeping. Weeping." He is consoled by a Staples employee who offers him a surge protector or a computer mouse (depending on the ad) instead.
The robot's "Weeping. Weeping." catchphrase briefly became a popular meme on the Internet, and the ad itself was parodied in a 2002 Christmas advertisement for Dell Computers, in which a robot hassles a shopper (including striking him with a candy cane) when he attempts to purchase a PC at an unnamed office supplies retailer.
Another advertisement style is used during its annual back-to-school campaign, in which the Christmas song "It's the Most Wonderful Time of the Year" is played while parents joyously shop for school supplies for their children, used for several years from 1995 until 2005.
Later, Alice Cooper appeared in a back-to-school campaign from August 2004. Within the ad, a hand is seen selecting various supplies while a girl looks on unhappily. She finally says, "I thought you said, 'School's out forever.'" Alice is shown behind the cart, saying, "The song goes 'School's out for summer'. Nice try, though." The hit song then plays as supplies are shown. The tagline, "That was easy", is heard playing over the company logo, formed to resemble a stapler.
During the 2008 holiday season, Staples advertising for the first time engaged Facebook, Twitter, YouTube, and other social media platforms. The company created a character named "Coach Tom" to promote its "Gift it for Free" sweepstakes, in which 10,000 Staples customers won up to $5,000 in merchandise.
Staples Inc.