The Fifth Avenue name was first used in 1979 on an upmarket sub-model of the R-body Chrysler New Yorker sedan.
This generation of Chrysler, although already smaller than its maximum size in the mid 1970s, remained V8-powered and rear wheel drive.
The R-body rode on a 118.5-inch (3,010 mm) wheelbase, which was still considerably longer than its downsized GM and Ford competitors.
For 1979, ordering the New Yorker Fifth Avenue Edition package got the buyer a car finished in two-tone beige with matching leather interior.
There was a standard landau vinyl roof, and somewhat unusual opera windows which opened with the rear doors.
The package was so thoroughly color-keyed that even the bumper rub strips were beige.
The R-body Fifth Avenues ran for three years, although additional Fifth Avenue colors were added for 1980 and 1981.
Adding to an already exclusive model, the 1980 and 1981 Fifth Avenues had the option of a special edition version.
 This special edition model was painted a single tone "Nightwatch Blue" with gold pinstriping with a matching blue Landau roof.
Of the 7,356 Fifth Avenues built between 1980 and 1981, only 733 were special editions.

Overall production of the R-body New Yorkers was low (less than 75,000 from 1979 through 1981) and Fifth Avenue production was at most 25% of them.
Very few exist today, in any condition.
Approximately 14 were stretched into limos and several were provided for use during the 1980 winter Olympics in Lake Placid, NY.
The others were loaned to for use by Hollywood movie studios.
A few still exist and are in the hands of collectors.
The Fifth Avenue name was first used in 1979 on an upmarket sub-model of the R-body Chrysler New Yorker sedan. This generation of Chrysler, although already smaller than its maximum size in the mid 1970s, remained V8-powered and rear wheel drive. The R-body rode on a 118.5-inch (3,010 mm) wheelbase, which was still considerably longer than its downsized GM and Ford competitors. For 1979, ordering the New Yorker Fifth Avenue Edition package got the buyer a car finished in two-tone beige with matching leather interior. There was a standard landau vinyl roof, and somewhat unusual opera windows which opened with the rear doors. The package was so thoroughly color-keyed that even the bumper rub strips were beige. The R-body Fifth Avenues ran for three years, although additional Fifth Avenue colors were added for 1980 and 1981. Adding to an already exclusive model, the 1980 and 1981 Fifth Avenues had the option of a special edition version.  This special edition model was painted a single tone "Nightwatch Blue" with gold pinstriping with a matching blue Landau roof. Of the 7,356 Fifth Avenues built between 1980 and 1981, only 733 were special editions.
Overall production of the R-body New Yorkers was low (less than 75,000 from 1979 through 1981) and Fifth Avenue production was at most 25% of them. Very few exist today, in any condition. Approximately 14 were stretched into limos and several were provided for use during the 1980 winter Olympics in Lake Placid, NY. The others were loaned to for use by Hollywood movie studios. A few still exist and are in the hands of collectors.
Chrysler Fifth Avenue