Morecambe Hotel and Tourism Association, which had forty members, has merged with the Bay Tourism Association.
At a full meeting of the Morecambe Hotel and Tourism Association on Monday 8 March 2010, it was unanimously resolved that the MHTA would join with Bay Tourism to become one association under the name of the Bay Tourism Association and the MHTA would cease to operate as an association.
The BTA works closely with Lancaster Chamber and organises joint promotional ventures with other tourism associations in the region.

Recent tourism initiatives have made Morecambe a centre for bird watchers with the Tern Project enhancing the town's heritage linked to the extensive natural landscape of Morecambe Bay and its diverse wildlife.
Morecambe Hotel and Tourism Association, which had forty members, has merged with the Bay Tourism Association. At a full meeting of the Morecambe Hotel and Tourism Association on Monday 8 March 2010, it was unanimously resolved that the MHTA would join with Bay Tourism to become one association under the name of the Bay Tourism Association and the MHTA would cease to operate as an association. The BTA works closely with Lancaster Chamber and organises joint promotional ventures with other tourism associations in the region.
Recent tourism initiatives have made Morecambe a centre for bird watchers with the Tern Project enhancing the town's heritage linked to the extensive natural landscape of Morecambe Bay and its diverse wildlife.
Morecambe