By 2002, over 21 million Type 1s had been produced, but by 2003, annual production had dropped to 30,000 from a peak of 1.3 million in 1971.
VW announced the end of production in June 2003, citing decreasing demand, and the final original Type 1 VW Beetle (No.
21,529,464) rolled off the production line at Puebla, Mexico, on 30 July 2003, 65 years after its original launch.
This last Beetle, nicknamed El Rey (Spanish for "The King" after a legendary Mexican song by José Alfredo Jiménez) was delivered to the company's museum in Wolfsburg, Germany.

To celebrate the occasion, Volkswagen marketed a final, special series of 3,000 Beetles marketed as "Última Edición" (Final Edition) in light blue (Aquarius Blue) or beige (Harvest Moon Beige).
Each car included the 1.6 engine, whitewall tires, a CD player with four speakers, chrome bumpers, trim, hub caps and exterior mirrors, a Wolfsburg emblem above the front trunk's handle, an all-cloth interior, chrome glove box badge, body coloured wheels, tinted glass, a rear parcel shelf, and VW Última Edición plaque.

A mariachi band serenaded production of the last car.
In Mexico, there was an advertising campaign as a goodbye for the Beetle.
In one of the ads was a very small parking space on the street, and many big cars tried to use it, but could not.
After a while, a sign appears in that parking space saying: "Es increíble que un auto tan pequeño deje un vacío tan grande" (It is incredible that a car so small can leave such a large void).
Another depicted the rear end of a 1954 Beetle (the year Volkswagen was established in Mexico) in the left side of the ad, reading "Erase una vez..." (Once upon a time...) and the last 2003 Beetle in the right side, reading "Fin" (The end).
Other ads also had the same nostalgic tone.

Engine: Fuel-injected (Bosch Digifant) four-cylinder horizontally opposed, 1,584 cc, 50 hp (37 kW), 98.1 N⋅m (72.4 lb⋅ft) @ 2,200 rpm, three-way catalytic converter
Rated fuel mileage: 7.2 L/100 km (32.5 mpg‑US; 39.0 mpg‑imp)
Max cruising speed: 130 km/h (81 mph)
Brakes: front disc, rear drum
Passengers: Five
Tank: 40 L (11 US gal; 9 imp gal)
Colours: Aquarius blue, Harvest Moon beige.
By 2002, over 21 million Type 1s had been produced, but by 2003, annual production had dropped to 30,000 from a peak of 1.3 million in 1971. VW announced the end of production in June 2003, citing decreasing demand, and the final original Type 1 VW Beetle (No. 21,529,464) rolled off the production line at Puebla, Mexico, on 30 July 2003, 65 years after its original launch. This last Beetle, nicknamed El Rey (Spanish for "The King" after a legendary Mexican song by José Alfredo Jiménez) was delivered to the company's museum in Wolfsburg, Germany.
To celebrate the occasion, Volkswagen marketed a final, special series of 3,000 Beetles marketed as "Última Edición" (Final Edition) in light blue (Aquarius Blue) or beige (Harvest Moon Beige). Each car included the 1.6 engine, whitewall tires, a CD player with four speakers, chrome bumpers, trim, hub caps and exterior mirrors, a Wolfsburg emblem above the front trunk's handle, an all-cloth interior, chrome glove box badge, body coloured wheels, tinted glass, a rear parcel shelf, and VW Última Edición plaque.
A mariachi band serenaded production of the last car. In Mexico, there was an advertising campaign as a goodbye for the Beetle. In one of the ads was a very small parking space on the street, and many big cars tried to use it, but could not. After a while, a sign appears in that parking space saying: "Es increíble que un auto tan pequeño deje un vacío tan grande" (It is incredible that a car so small can leave such a large void). Another depicted the rear end of a 1954 Beetle (the year Volkswagen was established in Mexico) in the left side of the ad, reading "Erase una vez..." (Once upon a time...) and the last 2003 Beetle in the right side, reading "Fin" (The end). Other ads also had the same nostalgic tone.
Engine: Fuel-injected (Bosch Digifant) four-cylinder horizontally opposed, 1,584 cc, 50 hp (37 kW), 98.1 N⋅m (72.4 lb⋅ft) @ 2,200 rpm, three-way catalytic converter
Rated fuel mileage: 7.2 L/100 km (32.5 mpg‑US; 39.0 mpg‑imp)
Max cruising speed: 130 km/h (81 mph)
Brakes: front disc, rear drum
Passengers: Five
Tank: 40 L (11 US gal; 9 imp gal)
Colours: Aquarius blue, Harvest Moon beige.
Volkswagen Beetle