The building's name was officially changed to New Alhambra Sports & Entertainment Center in 2004, and was later shortened to New Alhambra Arena in 2006 and Alhambra Arena in 2008.
The name was suggested by J. Russell Peltz, who began co-promoting professional boxing cards at the venue with Joe Hand, Sr.
in May 2004.
It paid homage to the original Alhambra Movie Theater in South Philadelphia that hosted boxing in the 1950s and 1960s.

In June 2005, an unofficial ECW reunion show called Hardcore Homecoming: An Extreme Reunion drew a sell-out crowd and set a record gate for the venue with $135,000 in ticket sales.
The Pennsylvania State Athletic Commission lifted their January 2003 ban on barbed wire for the main event between Sabu, Shane Douglas and Terry Funk.

ROH debuted at the venue in March 2006 with Arena Warfare, a show featuring inter-promotional matches between the stars of ROH and Combat Zone Wrestling.
The event was headlined by Samoa Joe defeating Colt Cabana and Christopher Daniels.

Impact Wrestling debuted at the venue in June 2006 with Hardcore War, a joint show with United Wrestling Federation (UWF).
The event was headlined by America's Most Wanted, the NWA World Tag Team Champions, facing Team 3D and The James Gang in a non-title match.

The ECW brand of WWE ran a house show at the venue in June 2006, with tickets for the event selling out in under four minutes.
Rob Van Dam successfully defended his WWE Championship in the main event against Kurt Angle.

New Jack was banned from the venue following an incident during a Pro Wrestling Xplosion show in September 2006 .
He famously ordered Sprite at the venue's concession stand and was instead given 7 Up, prompting him to verbally harass the stand attendant, the daughter of venue operator Roger Artigiani.

Scenes from The Wrestler were shot at the venue during the Combat Zone Wrestling show 9 F'N Years in February 2008, with professional wrestler Necro Butcher having a prominent on-screen role in the film.

The band New York Dolls headlined a concert at the venue on Valentine's Day in February 2008.
The building's name was officially changed to New Alhambra Sports & Entertainment Center in 2004, and was later shortened to New Alhambra Arena in 2006 and Alhambra Arena in 2008. The name was suggested by J. Russell Peltz, who began co-promoting professional boxing cards at the venue with Joe Hand, Sr. in May 2004. It paid homage to the original Alhambra Movie Theater in South Philadelphia that hosted boxing in the 1950s and 1960s.
In June 2005, an unofficial ECW reunion show called Hardcore Homecoming: An Extreme Reunion drew a sell-out crowd and set a record gate for the venue with $135,000 in ticket sales. The Pennsylvania State Athletic Commission lifted their January 2003 ban on barbed wire for the main event between Sabu, Shane Douglas and Terry Funk.
ROH debuted at the venue in March 2006 with Arena Warfare, a show featuring inter-promotional matches between the stars of ROH and Combat Zone Wrestling. The event was headlined by Samoa Joe defeating Colt Cabana and Christopher Daniels.
Impact Wrestling debuted at the venue in June 2006 with Hardcore War, a joint show with United Wrestling Federation (UWF). The event was headlined by America's Most Wanted, the NWA World Tag Team Champions, facing Team 3D and The James Gang in a non-title match.
The ECW brand of WWE ran a house show at the venue in June 2006, with tickets for the event selling out in under four minutes. Rob Van Dam successfully defended his WWE Championship in the main event against Kurt Angle.
New Jack was banned from the venue following an incident during a Pro Wrestling Xplosion show in September 2006 . He famously ordered Sprite at the venue's concession stand and was instead given 7 Up, prompting him to verbally harass the stand attendant, the daughter of venue operator Roger Artigiani.
Scenes from The Wrestler were shot at the venue during the Combat Zone Wrestling show 9 F'N Years in February 2008, with professional wrestler Necro Butcher having a prominent on-screen role in the film.
The band New York Dolls headlined a concert at the venue on Valentine's Day in February 2008.
2300 Arena