Paeroa is best known for the soft drink Lemon & Paeroa (L&P) that used to be produced in the town.
The soft drink was made with lemon and carbonated mineral water from Paeroa.
Today L&P is owned by Coca-Cola and produced on the same production line as other Coca-Cola products sold in New Zealand.

A large L&P bottle stands on the main road as a landmark in the town of Paeroa.
In 1994 L&P ran a series of advertisements based around Paeroa, the advert had locals standing in front of various parts of the town pointing out what the town isn't famous for.
In one advertisement, a local stands in front a 1930s bungalow making the comment, "It's not famous for its Hollywood mansions".
Landmarks and features in the town included the towns Harbour Bridge (a small single lane bridge), bright lights (a flashing chemist sign), luxury hotels (a local motel), trendy shops (an Op Shop) and Opera House (the back of the local town hall).

At the end of each advert a group of people would end by saying "But it is famous" pointing to the landmark L&P bottle in the background.
The advert would end with the tag line L&P World Famous in New Zealand.
There were 3 separate advertisements all using the song Counting the Beat by The Swingers.
Paeroa is best known for the soft drink Lemon & Paeroa (L&P) that used to be produced in the town. The soft drink was made with lemon and carbonated mineral water from Paeroa. Today L&P is owned by Coca-Cola and produced on the same production line as other Coca-Cola products sold in New Zealand.
A large L&P bottle stands on the main road as a landmark in the town of Paeroa. In 1994 L&P ran a series of advertisements based around Paeroa, the advert had locals standing in front of various parts of the town pointing out what the town isn't famous for. In one advertisement, a local stands in front a 1930s bungalow making the comment, "It's not famous for its Hollywood mansions". Landmarks and features in the town included the towns Harbour Bridge (a small single lane bridge), bright lights (a flashing chemist sign), luxury hotels (a local motel), trendy shops (an Op Shop) and Opera House (the back of the local town hall).
At the end of each advert a group of people would end by saying "But it is famous" pointing to the landmark L&P bottle in the background. The advert would end with the tag line L&P World Famous in New Zealand. There were 3 separate advertisements all using the song Counting the Beat by The Swingers.
Paeroa