Morse's company is formally named Liquid OTC LLC, doing business as LOL, but most know it as Zolli Candy, or by the name of its flagship product, Zollipops.
It is headquartered in her home town, Wolverine Lake, Michigan, 30 miles northwest of Detroit, with seven full-time employees and several independent contractors.
Alina and Lola Morse are the majority owners of the company, making it a woman owned business.

Total 2018 Zolli Candy sales at retail reached US$6 million (with US$2.2 million in company revenue), while Morse was 13 years old.
As of 2019 Zolli Candy was on shelves in 25,000 stores, including the United States and internationally in China, Korea, France, and the United Kingdom.
Morse's company is formally named Liquid OTC LLC, doing business as LOL, but most know it as Zolli Candy, or by the name of its flagship product, Zollipops. It is headquartered in her home town, Wolverine Lake, Michigan, 30 miles northwest of Detroit, with seven full-time employees and several independent contractors. Alina and Lola Morse are the majority owners of the company, making it a woman owned business.
Total 2018 Zolli Candy sales at retail reached US$6 million (with US$2.2 million in company revenue), while Morse was 13 years old. As of 2019 Zolli Candy was on shelves in 25,000 stores, including the United States and internationally in China, Korea, France, and the United Kingdom.
Alina Morse