Both Suárez and Rossell were closely associated with the Institutional Revolutionary Party (PRI).

Rossell used neohumanistic jargon like "global communication and fraternity" to promote the idea that the hotel project reconciled capitalism with revolution.

The adjacent Polyforum by the well-known dissident artist David Alfaro Siqueiros was used to reinforce this message.

In 1971 an exhibition about the hotel was shown in Paris, Madrid and New York.

It included a scale model, drawings and photographs.

Rossell presented the project to Franco-Mexican diplomats at the Grand Palais in Paris, accompanied by Siqueros and the Minister of Tourism Miguel Alemán Valdés.

He claimed it would act as a vehicle for reconciliation of postwar ethnic, linguistic and geopolitical differences, and would help reunite the physical and social urban fabric of Mexico city.

From the 1970s until his death Suárez put most of his energy into the project, which grew out of control.

An interview in 1978 noted that progress had been very slow, caused in part by changes in engineers.

Suárez, now 82 years old, said the hotel was worth around 1,200 million pesos in its current state, but still needed 800 million to be completed.

That investment could perhaps be realized by liquidation of the sugar mills.

There was some question about whether the state-administered mills, which were running below capacity, could be valued that high.

As delays continued there was growing tension between Suárez and the elite of the PRI, which disputed claims that the hotel could symbolize the enlightened sovereignty of the state, resolving social, urban and political problems and refused to authorize discounted loans to complete the project.

Financing problems were caused by the peso crises of 1976 and 1982.

Suárez died in Mexico City in 1987 at the age of 91.

The building was unfinished when he died, and remained an unfinished skeleton for many years.

In August 1987 it was reported that Hyatt would lend $30 million to the Suárez Group to complete the first 400 rooms on the ten highest levels of what would now be called the Hotel de México Hyatt.

The work was resumed and abandoned several times.

The Grupo Gusto bought the shell of the building to convert it into the World Trade Centre Mexico City, an office space, inaugurated by President Carlos Salinas on 19 November 1994.

More than US$500 million was to be spent on the conversion.

When completed in 1996 the complex would include a Presidente Intercontinentale hotel, a convention center, a mall and a parking lot for 8,500 cars.

At the start of the 1990s the office of Gutiérrez Cortina Arquitectos was commissioned to redesign and convert the building into the World Trade Centre México.

Architectural design and overall coordination was assigned to Bosco Gutiérrez Cortina, and Arturo Guendulain Méndez directed structural redesign.

The architectural style was changed and the width increased to give greater rigidity.

A blue glass facade was added, hiding the concrete structure.

Eventually the World Trade Center opened in 1995.

In July 2005 the World Trade Center was sold at auction for $58 million by the government's Fondo Bancario de Protección al Ahorro (Fobaproa).
Both Suárez and Rossell were closely associated with the Institutional Revolutionary Party (PRI).
Rossell used neohumanistic jargon like "global communication and fraternity" to promote the idea that the hotel project reconciled capitalism with revolution.
The adjacent Polyforum by the well-known dissident artist David Alfaro Siqueiros was used to reinforce this message.
In 1971 an exhibition about the hotel was shown in Paris, Madrid and New York.
It included a scale model, drawings and photographs.
Rossell presented the project to Franco-Mexican diplomats at the Grand Palais in Paris, accompanied by Siqueros and the Minister of Tourism Miguel Alemán Valdés.
He claimed it would act as a vehicle for reconciliation of postwar ethnic, linguistic and geopolitical differences, and would help reunite the physical and social urban fabric of Mexico city.
From the 1970s until his death Suárez put most of his energy into the project, which grew out of control.
An interview in 1978 noted that progress had been very slow, caused in part by changes in engineers.
Suárez, now 82 years old, said the hotel was worth around 1,200 million pesos in its current state, but still needed 800 million to be completed.
That investment could perhaps be realized by liquidation of the sugar mills.
There was some question about whether the state-administered mills, which were running below capacity, could be valued that high.
As delays continued there was growing tension between Suárez and the elite of the PRI, which disputed claims that the hotel could symbolize the enlightened sovereignty of the state, resolving social, urban and political problems and refused to authorize discounted loans to complete the project.
Financing problems were caused by the peso crises of 1976 and 1982.
Suárez died in Mexico City in 1987 at the age of 91.
The building was unfinished when he died, and remained an unfinished skeleton for many years.
In August 1987 it was reported that Hyatt would lend $30 million to the Suárez Group to complete the first 400 rooms on the ten highest levels of what would now be called the Hotel de México Hyatt.
The work was resumed and abandoned several times.
The Grupo Gusto bought the shell of the building to convert it into the World Trade Centre Mexico City, an office space, inaugurated by President Carlos Salinas on 19 November 1994.
More than US$500 million was to be spent on the conversion.
When completed in 1996 the complex would include a Presidente Intercontinentale hotel, a convention center, a mall and a parking lot for 8,500 cars.
At the start of the 1990s the office of Gutiérrez Cortina Arquitectos was commissioned to redesign and convert the building into the World Trade Centre México.
Architectural design and overall coordination was assigned to Bosco Gutiérrez Cortina, and Arturo Guendulain Méndez directed structural redesign.
The architectural style was changed and the width increased to give greater rigidity.
A blue glass facade was added, hiding the concrete structure.
Eventually the World Trade Center opened in 1995.
In July 2005 the World Trade Center was sold at auction for $58 million by the government's Fondo Bancario de Protección al Ahorro (Fobaproa).
Hotel de México