DFTBA Records (an initialism for "Don't Forget to Be Awesome") is an e-commerce merchandise company that was co-founded by Green and Alan Lastufka in 2008.
Originally a record label, its main focus was music generated by prominent YouTube stars like Green himself, Dave Days, Charlie McDonnell, Molly Lewis, among others.
The company now focuses on selling merchandise for prominent YouTube stars, such as Green and his brother John, Charlie McDonnell, Rhett and Link, CGP Grey, and Hannah Hart, among several others.
DFTBA Records has a prominently independent distribution network.

The goal of the record label, as Lastufka stated in a video on the subject, is to provide a distribution network for talented artists of YouTube and to make sure their music reaches out to the "largest audience possible."
The record label claims to aid a bigger audience in connecting with the artists, and make the "YouTube experience" more lucrative, more exciting, and more fun.
Aside from music albums, the label's official website sells other forms of merchandise, such as T-shirts, accessories, and posters.


On June 19, 2014, Lastufka announced that he had sold his entire stake in the company and resigned as president, to pursue other projects.
DFTBA Records (an initialism for "Don't Forget to Be Awesome") is an e-commerce merchandise company that was co-founded by Green and Alan Lastufka in 2008. Originally a record label, its main focus was music generated by prominent YouTube stars like Green himself, Dave Days, Charlie McDonnell, Molly Lewis, among others. The company now focuses on selling merchandise for prominent YouTube stars, such as Green and his brother John, Charlie McDonnell, Rhett and Link, CGP Grey, and Hannah Hart, among several others. DFTBA Records has a prominently independent distribution network.
The goal of the record label, as Lastufka stated in a video on the subject, is to provide a distribution network for talented artists of YouTube and to make sure their music reaches out to the "largest audience possible." The record label claims to aid a bigger audience in connecting with the artists, and make the "YouTube experience" more lucrative, more exciting, and more fun. Aside from music albums, the label's official website sells other forms of merchandise, such as T-shirts, accessories, and posters.

On June 19, 2014, Lastufka announced that he had sold his entire stake in the company and resigned as president, to pursue other projects.
Hank Green