Cultural references to this verse are manifold.

Some people (such as the Rainbow Man) display the reference in large letters at sporting events, seeking the attention of fellow fans, the staff controlling the venue's giant video screens and, if the game is televised, the television audience.
The Heisman-winning American football player Tim Tebow printed this reference (among other Bible verses) on his eye black, notably during the 2009 BCS championship.
Exactly three years later on January 8, 2012, was the game that would become known as "The 3:16 game", where Tebow threw for 316 yards in a playoff upset against the Pittsburgh Steelers; a game in which measurements of 3, 16 and 31.6 were also noted, "John 3 16" became the top Google search in the US.
Professional wrestler "Stone Cold" Steve Austin's marquee catchphrase ("Austin 3:16") originated as a reference to John 3:16.

Computer scientist Donald Knuth is the author of 3:16 Bible Texts Illuminated, in which he examines the Bible by an analysis of chapter 3, verse 16 of each book.
Each verse is accompanied by a rendering in calligraphic art, contributed by a group of calligraphers under the leadership of Hermann Zapf.
3:16 was chosen because of this key passage in John.
Cultural references to this verse are manifold.
Some people (such as the Rainbow Man) display the reference in large letters at sporting events, seeking the attention of fellow fans, the staff controlling the venue's giant video screens and, if the game is televised, the television audience. The Heisman-winning American football player Tim Tebow printed this reference (among other Bible verses) on his eye black, notably during the 2009 BCS championship. Exactly three years later on January 8, 2012, was the game that would become known as "The 3:16 game", where Tebow threw for 316 yards in a playoff upset against the Pittsburgh Steelers; a game in which measurements of 3, 16 and 31.6 were also noted, "John 3 16" became the top Google search in the US. Professional wrestler "Stone Cold" Steve Austin's marquee catchphrase ("Austin 3:16") originated as a reference to John 3:16.
Computer scientist Donald Knuth is the author of 3:16 Bible Texts Illuminated, in which he examines the Bible by an analysis of chapter 3, verse 16 of each book. Each verse is accompanied by a rendering in calligraphic art, contributed by a group of calligraphers under the leadership of Hermann Zapf. 3:16 was chosen because of this key passage in John.
John 3:16