Gonzalo L. Checa, president of the Spanish division of the Metropolitan Theater Corporation, was responsible for the upsurge of attendance at the Million Dollar in the '70s and '80s due to his great expertise and keen insight of the entertainment needs of the Hispanic community.
During this golden heyday, the long lines of people waiting to attend the Million Dollar would wrap around the block and cause the Los Angeles Police Department to close down Broadway to traffic.

Checa became a low-profile power broker and behind-the-scenes player, who helped launch the U.S. invasion of stars like Vicente Fernández, José José, Nelson Ned, Juan Gabriel, Julio Alemán, María Elena Velasco ("La India Maria"), Enrique Cuenca Marquez and Eduardo Manzano ("Los Polivoces"), Raúl Ramírez, Jorge Rivero, Rodolfo de Anda, Eulalio Gonzalez ("El Piporo"), Joan Sebastian, Antonio Aguilar and his wife Flor Silvestre, Gaspar Henaine ("Capulina"), and the famous silver masked wrestler Rodolfo Guzmán Huerta ("El Santo").

Ira Yellin (then the owner of Grand Central Market) acquired the building in 1989.
Gonzalo L. Checa, president of the Spanish division of the Metropolitan Theater Corporation, was responsible for the upsurge of attendance at the Million Dollar in the '70s and '80s due to his great expertise and keen insight of the entertainment needs of the Hispanic community. During this golden heyday, the long lines of people waiting to attend the Million Dollar would wrap around the block and cause the Los Angeles Police Department to close down Broadway to traffic.
Checa became a low-profile power broker and behind-the-scenes player, who helped launch the U.S. invasion of stars like Vicente Fernández, José José, Nelson Ned, Juan Gabriel, Julio Alemán, María Elena Velasco ("La India Maria"), Enrique Cuenca Marquez and Eduardo Manzano ("Los Polivoces"), Raúl Ramírez, Jorge Rivero, Rodolfo de Anda, Eulalio Gonzalez ("El Piporo"), Joan Sebastian, Antonio Aguilar and his wife Flor Silvestre, Gaspar Henaine ("Capulina"), and the famous silver masked wrestler Rodolfo Guzmán Huerta ("El Santo").
Ira Yellin (then the owner of Grand Central Market) acquired the building in 1989.
Million Dollar Theater