After Euro 96, Manchester United again sought to sign Shearer, and attempted to enter the battle for his signature.
However Manchester United chairman Martin Edwards stated that Blackburn Rovers refused to let Shearer go to Old Trafford.
Ultimately Shearer joined his boyhood club: Newcastle United, Manchester United's title rivals.

On 30 July 1996, for a world transfer record-breaking £15 million (equivalent to £28 million today) Shearer joined his hometown club and league runners-up Newcastle United, managed by his hero Keegan.
Shearer made his league debut away at Everton, on 17 August 1996, and maintained his form during the rest of the season, finishing as Premier League top-scorer for the third consecutive season with 25 goals in 31 Premier League games, as well as winning another PFA Player of the Year accolade, despite a groin injury forcing him to miss seven matches.
Perhaps his best performance of the season came on 2 February 1997, when Newcastle went into the final 15 minutes of the game 3–1 down at home to Leicester City in the league, only for Shearer to win them the game 4–3 by scoring a late hat-trick.
However, the league title still eluded the club, who finished second in the league for a consecutive year, with Keegan resigning midway through the season.

Another injury problem, this time an ankle ligament injury sustained in a pre-season match at Goodison Park, restricted Shearer to just two goals in 17 games in the 1997–98 season.
His injury was reflected in the club's form, and Newcastle finished just 13th in the Premier League.
To help Shearer get over the injury, club physiotherapist Paul Ferris devised unorthodox methods.
At the club's training ground at Durham University, Ferris stacked six school benches and placed Shearer on top with high-jump mats either side – the striker trying to improve his balance by standing on one leg and bending over to pick up coins while having objects thrown at him, while a crowd of student onlookers watched on.
However, United (now managed by Shearer's old boss at Blackburn, Kenny Dalglish) had a good run in the FA Cup; Shearer scored the winning goal in a semi-final victory over Sheffield United as the team reached the final.
The team were unable to get on the scoresheet at Wembley, and lost the game 2–0 to Arsenal.

An incident during a game against Leicester City in the league saw Shearer charged with misconduct by the FA, with media sources claiming that video footage showed him intentionally kicking Neil Lennon in the head following a challenge.
The referee of the game took no action against Shearer, and he was then cleared of all charges by the FA, with Lennon giving evidence in the player's defence.
Former Football Association chief Graham Kelly, who brought the charges against the player, later claimed in his autobiography that Shearer had threatened to withdraw himself from the 1998 World Cup squad if the charges were upheld, a claim strenuously denied by Shearer.

An almost injury-free season helped Shearer improve on his previous year's tally in the 1998–99 season, the striker converting 14 goals in 30 league games and replacing Rob Lee as Newcastle captain, but Newcastle finished 13th again, with Ruud Gullit having replaced Kenny Dalglish just after the season got underway.
He also helped Newcastle to a second consecutive FA Cup final and qualification for the following season's UEFA Cup, scoring twice in the semi-final against Tottenham Hotspur, but they once again lost 2–0, this time to treble-chasing Manchester United.

On the opening day of the 1999–2000 season, Shearer received the first red card of his career in his 100th appearance for Newcastle.
After dropping Shearer to the bench in a Tyne-Wear derby loss against Sunderland, the unpopular Gullit resigned to be replaced by the 66-year-old Bobby Robson.
Despite Gullit giving Shearer the captain's armband, reports of a rift between club captain and manager were rife, Gullit's decision to drop Shearer proved deeply unpopular with fans and his departure capped a dismal start to the season.
The animosity b
After Euro 96, Manchester United again sought to sign Shearer, and attempted to enter the battle for his signature. However Manchester United chairman Martin Edwards stated that Blackburn Rovers refused to let Shearer go to Old Trafford. Ultimately Shearer joined his boyhood club: Newcastle United, Manchester United's title rivals.
On 30 July 1996, for a world transfer record-breaking £15 million (equivalent to £28 million today) Shearer joined his hometown club and league runners-up Newcastle United, managed by his hero Keegan. Shearer made his league debut away at Everton, on 17 August 1996, and maintained his form during the rest of the season, finishing as Premier League top-scorer for the third consecutive season with 25 goals in 31 Premier League games, as well as winning another PFA Player of the Year accolade, despite a groin injury forcing him to miss seven matches. Perhaps his best performance of the season came on 2 February 1997, when Newcastle went into the final 15 minutes of the game 3–1 down at home to Leicester City in the league, only for Shearer to win them the game 4–3 by scoring a late hat-trick. However, the league title still eluded the club, who finished second in the league for a consecutive year, with Keegan resigning midway through the season.
Another injury problem, this time an ankle ligament injury sustained in a pre-season match at Goodison Park, restricted Shearer to just two goals in 17 games in the 1997–98 season. His injury was reflected in the club's form, and Newcastle finished just 13th in the Premier League. To help Shearer get over the injury, club physiotherapist Paul Ferris devised unorthodox methods. At the club's training ground at Durham University, Ferris stacked six school benches and placed Shearer on top with high-jump mats either side – the striker trying to improve his balance by standing on one leg and bending over to pick up coins while having objects thrown at him, while a crowd of student onlookers watched on. However, United (now managed by Shearer's old boss at Blackburn, Kenny Dalglish) had a good run in the FA Cup; Shearer scored the winning goal in a semi-final victory over Sheffield United as the team reached the final. The team were unable to get on the scoresheet at Wembley, and lost the game 2–0 to Arsenal.
An incident during a game against Leicester City in the league saw Shearer charged with misconduct by the FA, with media sources claiming that video footage showed him intentionally kicking Neil Lennon in the head following a challenge. The referee of the game took no action against Shearer, and he was then cleared of all charges by the FA, with Lennon giving evidence in the player's defence. Former Football Association chief Graham Kelly, who brought the charges against the player, later claimed in his autobiography that Shearer had threatened to withdraw himself from the 1998 World Cup squad if the charges were upheld, a claim strenuously denied by Shearer.
An almost injury-free season helped Shearer improve on his previous year's tally in the 1998–99 season, the striker converting 14 goals in 30 league games and replacing Rob Lee as Newcastle captain, but Newcastle finished 13th again, with Ruud Gullit having replaced Kenny Dalglish just after the season got underway. He also helped Newcastle to a second consecutive FA Cup final and qualification for the following season's UEFA Cup, scoring twice in the semi-final against Tottenham Hotspur, but they once again lost 2–0, this time to treble-chasing Manchester United.
On the opening day of the 1999–2000 season, Shearer received the first red card of his career in his 100th appearance for Newcastle. After dropping Shearer to the bench in a Tyne-Wear derby loss against Sunderland, the unpopular Gullit resigned to be replaced by the 66-year-old Bobby Robson. Despite Gullit giving Shearer the captain's armband, reports of a rift between club captain and manager were rife, Gullit's decision to drop Shearer proved deeply unpopular with fans and his departure capped a dismal start to the season. The animosity b
Alan Shearer