In September 2009, the independent motorway services operator Westmorland Motorway Services Ltd, jointly with a local charitable trust, Gloucestershire Gateway Trust, submitted plans for a service area at Matson for public consultation.
The plans were for a business operated in a similar manner to Tebay Services on the M6 in Cumbria, with much of the food and produce on sale being sourced from local suppliers.

The operator promised not to host chain coffee shops, fast-food outlets, or video and gambling machines.

The service area supports the Gloucestershire Gateway Trust in assisting the business to provide good jobs for more deprived areas of Gloucester, and to support local social regeneration schemes.

The 2019 Motorway Services User Survey found that Gloucester's southbound side was in the top five motorway services in the UK for customer satisfaction.
In September 2009, the independent motorway services operator Westmorland Motorway Services Ltd, jointly with a local charitable trust, Gloucestershire Gateway Trust, submitted plans for a service area at Matson for public consultation. The plans were for a business operated in a similar manner to Tebay Services on the M6 in Cumbria, with much of the food and produce on sale being sourced from local suppliers.
The operator promised not to host chain coffee shops, fast-food outlets, or video and gambling machines.
The service area supports the Gloucestershire Gateway Trust in assisting the business to provide good jobs for more deprived areas of Gloucester, and to support local social regeneration schemes.
The 2019 Motorway Services User Survey found that Gloucester's southbound side was in the top five motorway services in the UK for customer satisfaction.
Gloucester Services