In October 2017, it was announced that a 12-year sponsorship deal, including naming rights, had been reached between the Potawatomi Native American community and the city of Milwaukee.
Under the agreement, the Milwaukee Streetcar was formally renamed "The Hop, presented by Potawatomi Hotel & Casino" – The Hop, for short – in exchange for $10 million in funding from the Potawatomi.
These corporate sponsorship funds would also allow all Hop service to be free for the first year, city officials said.
In October 2017, it was announced that a 12-year sponsorship deal, including naming rights, had been reached between the Potawatomi Native American community and the city of Milwaukee. Under the agreement, the Milwaukee Streetcar was formally renamed "The Hop, presented by Potawatomi Hotel & Casino" – The Hop, for short – in exchange for $10 million in funding from the Potawatomi. These corporate sponsorship funds would also allow all Hop service to be free for the first year, city officials said.
The Hop (streetcar)