Under the presidency of Fernando de la Rúa by the turn of the 21st century, long-term changes came to ATC for the first time in years.
In January 2000, the channel dropped its use of the acronym, going by its full name only; this was followed four months later with the retirement of Argentina Televisora Color and the relaunch of Canal 7 Argentina.
In addition, the National System of Public Media (SNMP) was formed as a managing and financing entity for the channel.
SNMP was replaced by a new concern, Radio y Televisión Argentina Sociedad del Estado, with the Audiovisual Media Law in 2009.

At the beginning of the presidency of Néstor Kirchner, the channel's management was split into fiction and non-fiction; this led to an increase in its in-house productions.
In 2006, Rosario Lufrano became the new director of Canal 7, changing its name to TV Pública and refocusing the channel to a more cultural emphasis.
At the same time, new equipment—much of it ready for high definition telecasts—was ordered, finally putting to pasture the 1978-vintage Bosch Fernseh cameras and switchers.

In April 2010, TV Pública launched its digital signal on UHF channel 23, in the ISDB-T standard also used by Japan and Brazil.
The signal includes HD, SD and 1segfeeds.
With the launch of the digital signal, the first in the country, the name of the channel was changed again, to the current TV Pública Digital
On April 18, 2016 TV Pública changed its name to Televisión Pública Argentina (Argentine Public Television).
Under the presidency of Fernando de la Rúa by the turn of the 21st century, long-term changes came to ATC for the first time in years. In January 2000, the channel dropped its use of the acronym, going by its full name only; this was followed four months later with the retirement of Argentina Televisora Color and the relaunch of Canal 7 Argentina. In addition, the National System of Public Media (SNMP) was formed as a managing and financing entity for the channel. SNMP was replaced by a new concern, Radio y Televisión Argentina Sociedad del Estado, with the Audiovisual Media Law in 2009.
At the beginning of the presidency of Néstor Kirchner, the channel's management was split into fiction and non-fiction; this led to an increase in its in-house productions. In 2006, Rosario Lufrano became the new director of Canal 7, changing its name to TV Pública and refocusing the channel to a more cultural emphasis. At the same time, new equipment—much of it ready for high definition telecasts—was ordered, finally putting to pasture the 1978-vintage Bosch Fernseh cameras and switchers.
In April 2010, TV Pública launched its digital signal on UHF channel 23, in the ISDB-T standard also used by Japan and Brazil. The signal includes HD, SD and 1segfeeds. With the launch of the digital signal, the first in the country, the name of the channel was changed again, to the current TV Pública Digital
On April 18, 2016 TV Pública changed its name to Televisión Pública Argentina (Argentine Public Television).
Televisión Pública