In late February 2011, Nevada regulators approved a plan for the Las Vegas-based Warner Gaming to take over operations of the resort from Morgans Hotel Group.
Through the deal, Hard Rock Hotel lender Brookfield Asset Management would also invest additional capital in the resort and take over the stake held by Morgans.
The deal was finalized in March 2011, and the debt was restructured to approximately $897 million.
Brookfield's purchase included the property occupied by the adjacent Hard Rock Cafe, but the restaurant itself remained under the ownership of Hard Rock International.
The Hard Rock Hotel experienced another year of financial loss in 2011, because of the poor local economy and new competition from the Cosmopolitan of Las Vegas, which targeted the same demographic of young, hip people.
However, financial losses for the year were not as bad as 2010.

In 2012, the Hard Rock began hosting the annual AVN Adult Entertainment Expo, which would return to the resort each subsequent year.
In 2012, Brookfield and Warner Gaming were nearing completion on various renovations, including a new restaurant, the Vinyl music venue, and additional gaming space.
The project cost between $20-$30 million.
The Hard Rock regained an interest among people between the ages of 25 and 40.
The increase in this demographic was attributed to the AVN expo, a Mötley Crüe mini residency at the Joint, and the resort's hosting of the Dew Tour.
Actor Ben Affleck, a longtime gambler at the Hard Rock, was permanently banned from the casino's blackjack tables in May 2014, on suspicions of card counting.

The casino's Center Bar closed in June 2015, for remodeling.
The circular-shaped bar was built in the center of the casino and was opened in 1995, with the rest of the resort.
The Center Bar had been popular among celebrities and local residents, but it was also largely unchanged since its opening, prompting the renovation project.
The expanded Center Bar opened several months later, and it subsequently began hosting DJs.

Although the Joint was built as a music venue, it was also frequently being used as convention space, with groups often competing for the venue.
At the suggestion of convention clients, the Hard Rock began construction on additional convention space in October 2015.
The expansion was built on a Hard Rock parking lot located along Paradise Road.
The addition was topped off in May 2016, and it was finished by 2017, adding 19,000 sq ft (1,800 m²).
A renovation was also completed on 575 rooms in the Casino Tower, and the resort added a large hair salon as well.

The Hard Rock Cafe closed on December 31, 2016, as Hard Rock International wanted to focus efforts on its newer location at the nearby Showcase Mall.
The café sat vacant for several years, and its Gibson Les Paul guitar sign was disassembled in October 2017.
YESCO had built the sign and rented it to Hard Rock International while the restaurant was in operation.
The sign was refurbished and put on display at the city's Neon Museum in 2019.

In early 2018, construction was underway on a 700-seat venue to host The Voice: Neon Dreams, a live stage show scheduled to open later that year.
Base Entertainment was constructing the facility on land adjacent to the café.
In late February 2011, Nevada regulators approved a plan for the Las Vegas-based Warner Gaming to take over operations of the resort from Morgans Hotel Group. Through the deal, Hard Rock Hotel lender Brookfield Asset Management would also invest additional capital in the resort and take over the stake held by Morgans. The deal was finalized in March 2011, and the debt was restructured to approximately $897 million. Brookfield's purchase included the property occupied by the adjacent Hard Rock Cafe, but the restaurant itself remained under the ownership of Hard Rock International. The Hard Rock Hotel experienced another year of financial loss in 2011, because of the poor local economy and new competition from the Cosmopolitan of Las Vegas, which targeted the same demographic of young, hip people. However, financial losses for the year were not as bad as 2010.
In 2012, the Hard Rock began hosting the annual AVN Adult Entertainment Expo, which would return to the resort each subsequent year. In 2012, Brookfield and Warner Gaming were nearing completion on various renovations, including a new restaurant, the Vinyl music venue, and additional gaming space. The project cost between $20-$30 million. The Hard Rock regained an interest among people between the ages of 25 and 40. The increase in this demographic was attributed to the AVN expo, a Mötley Crüe mini residency at the Joint, and the resort's hosting of the Dew Tour. Actor Ben Affleck, a longtime gambler at the Hard Rock, was permanently banned from the casino's blackjack tables in May 2014, on suspicions of card counting.
The casino's Center Bar closed in June 2015, for remodeling. The circular-shaped bar was built in the center of the casino and was opened in 1995, with the rest of the resort. The Center Bar had been popular among celebrities and local residents, but it was also largely unchanged since its opening, prompting the renovation project. The expanded Center Bar opened several months later, and it subsequently began hosting DJs.
Although the Joint was built as a music venue, it was also frequently being used as convention space, with groups often competing for the venue. At the suggestion of convention clients, the Hard Rock began construction on additional convention space in October 2015. The expansion was built on a Hard Rock parking lot located along Paradise Road. The addition was topped off in May 2016, and it was finished by 2017, adding 19,000 sq ft (1,800 m²). A renovation was also completed on 575 rooms in the Casino Tower, and the resort added a large hair salon as well.
The Hard Rock Cafe closed on December 31, 2016, as Hard Rock International wanted to focus efforts on its newer location at the nearby Showcase Mall. The café sat vacant for several years, and its Gibson Les Paul guitar sign was disassembled in October 2017. YESCO had built the sign and rented it to Hard Rock International while the restaurant was in operation. The sign was refurbished and put on display at the city's Neon Museum in 2019.
In early 2018, construction was underway on a 700-seat venue to host The Voice: Neon Dreams, a live stage show scheduled to open later that year. Base Entertainment was constructing the facility on land adjacent to the café.
Hard Rock Hotel and Casino (Las Vegas)