Similar to the pre-war era, Palm Springs remained popular with the rich and famous of Hollywood, as well as retirees and Canadian tourists.
Between 1947 and 1965, the Alexander Construction Company built some 2,200 houses in Palm Springs effectively doubling its housing capacity.

As the 1970s drew to a close, increasing numbers of retirees moved to the Coachella Valley.
As a result, Palm Springs began to evolve from a virtual ghost town in the summer to a year-round community.
Businesses and hotels that used to close for the months of July and August instead remained open all summer.
As commerce grew, so too did the number of families with children.

The recession of 1973–1975 affected Palm Springs as many of the wealthy residents had to cut back on their spending.
Later in the 1970s numerous Chicago mobsters invested $50 million in the Palm Springs area, buying houses, land, and businesses.
While Palm Springs faced competition from the desert cities to the east in the later 1980s, it has continued to prosper into the 21st century.
Similar to the pre-war era, Palm Springs remained popular with the rich and famous of Hollywood, as well as retirees and Canadian tourists. Between 1947 and 1965, the Alexander Construction Company built some 2,200 houses in Palm Springs effectively doubling its housing capacity.
As the 1970s drew to a close, increasing numbers of retirees moved to the Coachella Valley. As a result, Palm Springs began to evolve from a virtual ghost town in the summer to a year-round community. Businesses and hotels that used to close for the months of July and August instead remained open all summer. As commerce grew, so too did the number of families with children.
The recession of 1973–1975 affected Palm Springs as many of the wealthy residents had to cut back on their spending. Later in the 1970s numerous Chicago mobsters invested $50 million in the Palm Springs area, buying houses, land, and businesses. While Palm Springs faced competition from the desert cities to the east in the later 1980s, it has continued to prosper into the 21st century.
Palm Springs, California