John Kasson states:
She was also the most popular celebrity to endorse merchandise for children and adults, rivaled only by Mickey Mouse.
She transformed children's fashions, popularizing a toddler look for girls up to the age of twelve, and by the mid-1930s Ideal Novelty and Toy Company's line of Shirley Temple dolls accounted for almost a third of all dolls sold in the country.

Ideal Toy and Novelty Company in New York City negotiated a license for dolls with the company's first doll wearing the polka-dot dress from Stand Up and Cheer!
Shirley Temple dolls realized $45 million in sales before 1941.
A mug, a pitcher, and a cereal bowl in cobalt blue with a decal of the little actress were given away as a premium with Wheaties.

Successful Shirley Temple items included a line of girls' dresses, accessories, soap, dishes, cutout books, sheet music, mirrors, paper tablets, and numerous other items.
Before 1935 ended, the girl's income from licensed merchandise royalties would exceed $100,000, which doubled her income from her movies.
In 1936, her income from royalties topped $200,000.
She endorsed Postal Telegraph, Sperry Drifted Snow Flour, the Grunow Teledial radio, Quaker Puffed Wheat, General Electric, and Packard automobiles.
John Kasson states:
She was also the most popular celebrity to endorse merchandise for children and adults, rivaled only by Mickey Mouse. She transformed children's fashions, popularizing a toddler look for girls up to the age of twelve, and by the mid-1930s Ideal Novelty and Toy Company's line of Shirley Temple dolls accounted for almost a third of all dolls sold in the country.
Ideal Toy and Novelty Company in New York City negotiated a license for dolls with the company's first doll wearing the polka-dot dress from Stand Up and Cheer! Shirley Temple dolls realized $45 million in sales before 1941. A mug, a pitcher, and a cereal bowl in cobalt blue with a decal of the little actress were given away as a premium with Wheaties.
Successful Shirley Temple items included a line of girls' dresses, accessories, soap, dishes, cutout books, sheet music, mirrors, paper tablets, and numerous other items. Before 1935 ended, the girl's income from licensed merchandise royalties would exceed $100,000, which doubled her income from her movies. In 1936, her income from royalties topped $200,000. She endorsed Postal Telegraph, Sperry Drifted Snow Flour, the Grunow Teledial radio, Quaker Puffed Wheat, General Electric, and Packard automobiles.
Shirley Temple