In 1855, Reynolds sold his businesses in Rockland and moved his family to Chicago.
He started a tanning business on West Water Street.
He traveled through Wisconsin and Minnesota, buying hides and furs.
He received the nickname "Diamond Jo" at this time.
There was another J. Reynolds in the same business in Chicago, and their shipments became mixed.
Joseph Reynolds conceived the idea of establishing a trademark.
He marked his next shipment with his nickname "JO" enclosed within a diamond. "
Diamond Jo" was written by Reynolds without an "e" on Jo.
In 1855, Reynolds sold his businesses in Rockland and moved his family to Chicago. He started a tanning business on West Water Street. He traveled through Wisconsin and Minnesota, buying hides and furs. He received the nickname "Diamond Jo" at this time. There was another J. Reynolds in the same business in Chicago, and their shipments became mixed. Joseph Reynolds conceived the idea of establishing a trademark. He marked his next shipment with his nickname "JO" enclosed within a diamond. "Diamond Jo" was written by Reynolds without an "e" on Jo.
Joseph "Diamond Jo" Reynolds