For the first month of Boddy's abbreviated ten-week campaign, he and Douglas avoided attacking each other.
Boddy's campaign depicted him as born in a log cabin, and highlighted his World War I service.
The publisher campaigned under the slogan, "Manchester Boddy, the Democrat Every Body Wants."
Boddy stated that he was fighting for the "little man", and alleged that the average individual was overlooked by both big government and big labor.
However, his campaign, having a late start, was disorganized.
The candidate himself had little charisma, and little presence as a public speaker.
According to Rob Wagner, who wrote of the campaign in his history of Los Angeles newspapers of the era, Boddy "was all sizzle and no substance".

The campaign calm broke off near the end of April 1950, when Boddy's Daily News and affiliated newspapers referred to the congresswoman as "decidedly pink" and "pink shading to deep red".
At the end of the month, the Daily News referred to her for the first time as "the pink lady".
Douglas generally ignored Boddy's attacks, which continued unabated through May. In a Daily News column, Boddy wrote that Douglas was part of "a small minority of red hots" which proposed to use the election to "establish a beachhead on which to launch a Communist attack on the United States".
One Boddy campaign publication was printed with red ink, and stated that Douglas "has too often teamed up with the notorious extreme radical, Vito Marcantonio of New York City, on votes that seem more in the interest of Soviet Russia than of the United States".

On May 3, Congressman George Smathers defeated liberal Senator Claude Pepper for the Democratic Senate nomination in Florida.
Smathers' tactics included dubbing his opponent "Red Pepper" and distributing red-covered brochures, The Red Record of Senator Claude Pepper, that included a photograph of Pepper with Marcantonio.
Soon after Smathers' triumph in the primary, which in the days of the yellow dog South was tantamount to election, South Dakota Republican Senator Karl Mundt, who when in the House had served with Nixon on HUAC, sent him a letter telling him about Smathers' brochure.
Senator Mundt wrote to Nixon, "It occurs to me that if Helen is your opponent in the fall, something of a similar nature might well be produced ..." Douglas wrote of Senator Pepper's defeat, "The loss of Pepper is a great tragedy, and we are sick about it."
She also noted, "What a vicious campaign was carried on against him.
No doubt the fur will begin to fly out here too", and "It is revolting to think of the depths to which people will go."

Downey reentered the fray on May 22, when he made a statewide radio address on behalf of Boddy, stating his belief that Douglas was not qualified to be a senator.
He concluded, "Her record clearly shows very little hard work, no important influence on legislation, and almost nothing in the way of solid achievement.
The fact that Mrs. Douglas has continued to bask in the warm glow of publicity and propaganda should not confuse any voter as to what the real facts are."

Douglas brought an innovation to the race—a small helicopter, which she used to travel around the state at a time when there were few freeways linking California's cities.
She got the idea from her friend, Texas Senator Lyndon Johnson, who had extensively used helicopters in his campaign in the contested Democratic Party primary for the 1948 United States Senate election in Texas.
Douglas leased the craft from a helicopter company in Palo Alto owned by Republican supporters, who hoped her influence would lead to a defense contract.
When she used it to land in San Rafael, her local organizer, Dick Tuck, called it the "Helencopter", and the name stuck.

In early April, polls gave Nixon some chance of winning the Democratic primary, which would mean his election was secured.
He sent out mailings to Democratic voters.
Boddy attacked Nixon for the mailings; Nixon responded that Democratic voters should have the opportunity to express no confidence in the Truman administration by voting for a Republica
For the first month of Boddy's abbreviated ten-week campaign, he and Douglas avoided attacking each other. Boddy's campaign depicted him as born in a log cabin, and highlighted his World War I service. The publisher campaigned under the slogan, "Manchester Boddy, the Democrat Every Body Wants." Boddy stated that he was fighting for the "little man", and alleged that the average individual was overlooked by both big government and big labor. However, his campaign, having a late start, was disorganized. The candidate himself had little charisma, and little presence as a public speaker. According to Rob Wagner, who wrote of the campaign in his history of Los Angeles newspapers of the era, Boddy "was all sizzle and no substance".
The campaign calm broke off near the end of April 1950, when Boddy's Daily News and affiliated newspapers referred to the congresswoman as "decidedly pink" and "pink shading to deep red". At the end of the month, the Daily News referred to her for the first time as "the pink lady". Douglas generally ignored Boddy's attacks, which continued unabated through May. In a Daily News column, Boddy wrote that Douglas was part of "a small minority of red hots" which proposed to use the election to "establish a beachhead on which to launch a Communist attack on the United States". One Boddy campaign publication was printed with red ink, and stated that Douglas "has too often teamed up with the notorious extreme radical, Vito Marcantonio of New York City, on votes that seem more in the interest of Soviet Russia than of the United States".
On May 3, Congressman George Smathers defeated liberal Senator Claude Pepper for the Democratic Senate nomination in Florida. Smathers' tactics included dubbing his opponent "Red Pepper" and distributing red-covered brochures, The Red Record of Senator Claude Pepper, that included a photograph of Pepper with Marcantonio. Soon after Smathers' triumph in the primary, which in the days of the yellow dog South was tantamount to election, South Dakota Republican Senator Karl Mundt, who when in the House had served with Nixon on HUAC, sent him a letter telling him about Smathers' brochure. Senator Mundt wrote to Nixon, "It occurs to me that if Helen is your opponent in the fall, something of a similar nature might well be produced ..." Douglas wrote of Senator Pepper's defeat, "The loss of Pepper is a great tragedy, and we are sick about it." She also noted, "What a vicious campaign was carried on against him. No doubt the fur will begin to fly out here too", and "It is revolting to think of the depths to which people will go."
Downey reentered the fray on May 22, when he made a statewide radio address on behalf of Boddy, stating his belief that Douglas was not qualified to be a senator. He concluded, "Her record clearly shows very little hard work, no important influence on legislation, and almost nothing in the way of solid achievement. The fact that Mrs. Douglas has continued to bask in the warm glow of publicity and propaganda should not confuse any voter as to what the real facts are."
Douglas brought an innovation to the race—a small helicopter, which she used to travel around the state at a time when there were few freeways linking California's cities. She got the idea from her friend, Texas Senator Lyndon Johnson, who had extensively used helicopters in his campaign in the contested Democratic Party primary for the 1948 United States Senate election in Texas. Douglas leased the craft from a helicopter company in Palo Alto owned by Republican supporters, who hoped her influence would lead to a defense contract. When she used it to land in San Rafael, her local organizer, Dick Tuck, called it the "Helencopter", and the name stuck.
In early April, polls gave Nixon some chance of winning the Democratic primary, which would mean his election was secured. He sent out mailings to Democratic voters. Boddy attacked Nixon for the mailings; Nixon responded that Democratic voters should have the opportunity to express no confidence in the Truman administration by voting for a Republica
1950 United States Senate election in California