In July 2015 Gilbert established the I'm Adopted project to allow other adopted people to share their stories.
 The project is a platform that helps adoptees around the world to share their personal experiences with adoption through social media.
The project also works to bring adoptees together through meet ups and events.
The project is currently available in English, Russian and Spanish with the help of contributors and translators worldwide.

At the end of 2015, Gilbert appeared on Russian 1TV television station's  Let them Talk programme highlighting the project and his adoptive New Zealand parents meeting his Russian biological parents for the first time.
As of March 2018 it has shared over 300 written or videotaped stories from adoptees around the world.
Gilbert also helps organise support groups and meet ups with the I'm Adopted project for adopted people.
The project was registered as a New Zealand charitable trust at the beginning of 2017.
In February 2017, Gilbert was a key speaker at an event at the New Zealand Parliament to help raise awareness for I'm Adopted and its projects.

In October 2017 Gilbert went to Russia to revisit his orphanage in Arkhangelsk.
This was the first time Gilbert revisited the orphanage since he left in 1994.
Gilbert also talked with adopted teenagers and parents in Moscow for a charity that focuses on adoption called Арифметика добра.
Gilbert also met Anna Kuznetsova, Children's Rights Commissioner for the President of the Russian Federation for the first time, which was also headquartered in Moscow.
Gilbert met her again in November 2019.

Gilbert shared a video on his experience of him meeting his birth father for the first time on the social news website Reddit in November 2017.
Since it was posted, the video reached over 250,000 views within three days and was also posted on the LADbible Facebook page which gained over 1.4 million views overnight.
In January 2018, Gilbert appeared in a Russian documentary The Man from Nowhere «Человек из ниоткуда» which was directed by Katerina Gordeeva.
In July 2018, Gilbert spoke via video at the ICAR6 (International Conference on Adoption Research 6) conference in Montreal, Canada as well as hosting the first I'm Adopted overseas meet up in Galway, Ireland, on 1 August 2018.

In June 2019, Gilbert established the first podcast based on the I'm Adopted project along with announcing his upcoming television show Reunited.
In July 2015 Gilbert established the I'm Adopted project to allow other adopted people to share their stories.  The project is a platform that helps adoptees around the world to share their personal experiences with adoption through social media. The project also works to bring adoptees together through meet ups and events. The project is currently available in English, Russian and Spanish with the help of contributors and translators worldwide. 
At the end of 2015, Gilbert appeared on Russian 1TV television station's  Let them Talk programme highlighting the project and his adoptive New Zealand parents meeting his Russian biological parents for the first time. As of March 2018 it has shared over 300 written or videotaped stories from adoptees around the world. Gilbert also helps organise support groups and meet ups with the I'm Adopted project for adopted people. The project was registered as a New Zealand charitable trust at the beginning of 2017. In February 2017, Gilbert was a key speaker at an event at the New Zealand Parliament to help raise awareness for I'm Adopted and its projects.
In October 2017 Gilbert went to Russia to revisit his orphanage in Arkhangelsk. This was the first time Gilbert revisited the orphanage since he left in 1994. Gilbert also talked with adopted teenagers and parents in Moscow for a charity that focuses on adoption called Арифметика добра. Gilbert also met Anna Kuznetsova, Children's Rights Commissioner for the President of the Russian Federation for the first time, which was also headquartered in Moscow. Gilbert met her again in November 2019.
Gilbert shared a video on his experience of him meeting his birth father for the first time on the social news website Reddit in November 2017. Since it was posted, the video reached over 250,000 views within three days and was also posted on the LADbible Facebook page which gained over 1.4 million views overnight. In January 2018, Gilbert appeared in a Russian documentary The Man from Nowhere «Человек из ниоткуда» which was directed by Katerina Gordeeva. In July 2018, Gilbert spoke via video at the ICAR6 (International Conference on Adoption Research 6) conference in Montreal, Canada as well as hosting the first I'm Adopted overseas meet up in Galway, Ireland, on 1 August 2018.
In June 2019, Gilbert established the first podcast based on the I'm Adopted project along with announcing his upcoming television show Reunited.
Alex Gilbert