In Iran, the traditional heralds of the festival of Nowruz are Amu Nowruz and Haji Firuz, who appear in the streets to celebrate the New Year.

Amu Nowruz brings children gifts, much like his counterpart Santa Claus.
He is the husband of Nane Sarma, with whom he shares a traditional love story in which they can meet each other only once a year.
He is depicted as an elderly silver-haired man with a long beard carrying a walking stick, wearing a felt hat, a long cloak of blue canvas, a sash, giveh, and linen trousers.

Haji Firuz, a character with his face and hands covered in soot, clad in bright red clothes and a felt hat, is the companion of Amu Nowruz.
He dances through the streets while singing and playing the tambourine.
In the traditional songs, he introduces himself as a serf trying to cheer people whom he refers to as his lords.
In Iran, the traditional heralds of the festival of Nowruz are Amu Nowruz and Haji Firuz, who appear in the streets to celebrate the New Year.
Amu Nowruz brings children gifts, much like his counterpart Santa Claus. He is the husband of Nane Sarma, with whom he shares a traditional love story in which they can meet each other only once a year. He is depicted as an elderly silver-haired man with a long beard carrying a walking stick, wearing a felt hat, a long cloak of blue canvas, a sash, giveh, and linen trousers.
Haji Firuz, a character with his face and hands covered in soot, clad in bright red clothes and a felt hat, is the companion of Amu Nowruz. He dances through the streets while singing and playing the tambourine. In the traditional songs, he introduces himself as a serf trying to cheer people whom he refers to as his lords.
Nowruz