During the Panama–Pacific International Exposition women were in charge of their own board, known as the Woman's Board of San Francisco's Panama–Pacific International Exposition.
The board, also called the Boards of Lady Managers, allowed women to take part in organizing different aspects of the fair and more importantly gave them the opportunity to have a campaigning platform for discussing women's rights and social issues.
It was commonly argued that the fair celebrated male dominance over women by not providing a building for women.
Also, men and women were depicted differently in artworks advertising the exposition.
White women, specifically, were presented as caretakers while men as strong and powerful saviors, such as in the poster “13th Labor of Hercules.”

At the time, there was an idea of a “New Woman” who was more progressive and advanced intellectually as well as sexually.
This idea of a “New Woman” related to the overarching theme of the fair, modernity and progress.
In efforts to promote the fair and safety of the city, fair organizers used the “New Woman” as an advertising tactic and proof that San Francisco was an evolving and safe environment for tourists.
During the fair, women could be seen posing with agriculture from around the state in celebration of California's produce.
All the women were young, beautiful white women who were often the highlight of newspaper articles and events.
This use of women presented the idea that they were only useful for their beauty but failed to appreciate their intellectual capacity and physical abilities.

One of the most memorable achievements of the Women's Board was the installation of statues that celebrated women, specifically mothers, known as the Pioneer Mother.
During the Panama–Pacific International Exposition women were in charge of their own board, known as the Woman's Board of San Francisco's Panama–Pacific International Exposition. The board, also called the Boards of Lady Managers, allowed women to take part in organizing different aspects of the fair and more importantly gave them the opportunity to have a campaigning platform for discussing women's rights and social issues. It was commonly argued that the fair celebrated male dominance over women by not providing a building for women. Also, men and women were depicted differently in artworks advertising the exposition. White women, specifically, were presented as caretakers while men as strong and powerful saviors, such as in the poster “13th Labor of Hercules.”
At the time, there was an idea of a “New Woman” who was more progressive and advanced intellectually as well as sexually. This idea of a “New Woman” related to the overarching theme of the fair, modernity and progress. In efforts to promote the fair and safety of the city, fair organizers used the “New Woman” as an advertising tactic and proof that San Francisco was an evolving and safe environment for tourists. During the fair, women could be seen posing with agriculture from around the state in celebration of California's produce. All the women were young, beautiful white women who were often the highlight of newspaper articles and events. This use of women presented the idea that they were only useful for their beauty but failed to appreciate their intellectual capacity and physical abilities.
One of the most memorable achievements of the Women's Board was the installation of statues that celebrated women, specifically mothers, known as the Pioneer Mother. 
Panama–Pacific International Exposition