It took the energetic 1968 television special Elvis, which the Singer Company sponsored, and a subsequent series of acclaimed recording sessions in Memphis, Tennessee that included songs such as "Suspicious Minds" and "In the Ghetto", to restore Presley's musical reputation.
However, the music scene had radically changed.
It was producer Steve Binder who put forward the idea of Presley singing his old hits and even the staged section with his old band, Scotty Moore and D. J. Fontana, the latter inspired by a post-rehearsal informal jam in Presley's dressing room.
Presley was never one to stand up against Parker, but he knew that this TV show was his one chance at a true comeback, and with Binder backing him, Presley told Parker he was doing it "Binder's way."
Their instincts were proven right; the TV special proved an enormous hit, and the album that was released featuring performances from the special became a best-seller.
After the special, Parker managed Presley's return to live performance, including a set of brief U.S. tours and many engagements in Las Vegas.
Following the success of Presley's Las Vegas return, Parker signed a contract with the International Hotel to guarantee Presley would play a month-long engagement for $125,000 a week (US$919,019 in 2019 dollars), an unheard-of sum at the time.
During this part of Presley's career, Parker and Presley agreed to a 50/50 "partnership", which, with Parker controlling merchandising and other non-music related items, resulted in Parker earning more than his client.

After the success of Presley's return to live performing in Las Vegas, Parker decided it was time to take him back out on tour for the first time in 13 years.
The tours were so popular and financially successful that they determined Presley's workload for the remainder of his life and career.
Parker's main role during these tours was to plan the logistics and make sure tickets were sold.
He would usually fly ahead to the venues and prepare the way for Presley's entourage to follow, so that he and Presley rarely saw each other, and as time progressed it became even more difficult for Parker to get in contact with Presley.
These live performances, as well as being financially satisfying, also allowed Parker to fulfill Presley's recording contract with RCA.
Between 1969 and 1972 alone, RCA released three albums of live material.

By 1972, Parker had managed to increase Presley's weekly wage in Las Vegas to $150,000 (US$916,826 in 2019 dollars), and secured $50,000 a year (US$305,609 in 2019 dollars) for himself as a "consultant to the hotel chain".
Parker had also decided that it was time for Presley to return to New York, and had arranged for him to perform at Madison Square Garden in June.
Originally planned as three performances, demand was so high that Parker decided to add a fourth performance, making Presley the first performer to sell out the venue four consecutive times.
These four shows alone grossed $730,000 (US$4,461,885 in 2019 dollars).

On July 8, 1972, inspired by the visit of President Richard Nixon to China a few months earlier, Parker announced that there would be a worldwide satellite broadcast from Hawaii to allow the whole world the chance to see a Presley concert, "since it is impossible for us to play in every major city." (
During Presley's career, except for a few concerts in Canada in 1957, he never performed outside the United States.)
Parker held another press conference on September 4, 1972 in Las Vegas to confirm that the concert, now titled Aloha From Hawaii, would be broadcast on January 14, 1973.
The press were told that an audience of 1 billion was expected to tune in to see the "first entertainment special to be broadcast live around the world," although Parker had not taken into account the fact that many countries, including parts of Europe and America, would not see the concert live due to the time of the broadcast.
Two weeks after the Las Vegas press conference Parker received a letter from Honolulu Advertiser columnist Eddie Sherman.
Sherman had read in news accounts that t
It took the energetic 1968 television special Elvis, which the Singer Company sponsored, and a subsequent series of acclaimed recording sessions in Memphis, Tennessee that included songs such as "Suspicious Minds" and "In the Ghetto", to restore Presley's musical reputation. However, the music scene had radically changed. It was producer Steve Binder who put forward the idea of Presley singing his old hits and even the staged section with his old band, Scotty Moore and D. J. Fontana, the latter inspired by a post-rehearsal informal jam in Presley's dressing room. Presley was never one to stand up against Parker, but he knew that this TV show was his one chance at a true comeback, and with Binder backing him, Presley told Parker he was doing it "Binder's way." Their instincts were proven right; the TV special proved an enormous hit, and the album that was released featuring performances from the special became a best-seller. After the special, Parker managed Presley's return to live performance, including a set of brief U.S. tours and many engagements in Las Vegas. Following the success of Presley's Las Vegas return, Parker signed a contract with the International Hotel to guarantee Presley would play a month-long engagement for $125,000 a week (US$919,019 in 2019 dollars), an unheard-of sum at the time. During this part of Presley's career, Parker and Presley agreed to a 50/50 "partnership", which, with Parker controlling merchandising and other non-music related items, resulted in Parker earning more than his client.
After the success of Presley's return to live performing in Las Vegas, Parker decided it was time to take him back out on tour for the first time in 13 years. The tours were so popular and financially successful that they determined Presley's workload for the remainder of his life and career. Parker's main role during these tours was to plan the logistics and make sure tickets were sold. He would usually fly ahead to the venues and prepare the way for Presley's entourage to follow, so that he and Presley rarely saw each other, and as time progressed it became even more difficult for Parker to get in contact with Presley. These live performances, as well as being financially satisfying, also allowed Parker to fulfill Presley's recording contract with RCA. Between 1969 and 1972 alone, RCA released three albums of live material.
By 1972, Parker had managed to increase Presley's weekly wage in Las Vegas to $150,000 (US$916,826 in 2019 dollars), and secured $50,000 a year (US$305,609 in 2019 dollars) for himself as a "consultant to the hotel chain". Parker had also decided that it was time for Presley to return to New York, and had arranged for him to perform at Madison Square Garden in June. Originally planned as three performances, demand was so high that Parker decided to add a fourth performance, making Presley the first performer to sell out the venue four consecutive times. These four shows alone grossed $730,000 (US$4,461,885 in 2019 dollars).
On July 8, 1972, inspired by the visit of President Richard Nixon to China a few months earlier, Parker announced that there would be a worldwide satellite broadcast from Hawaii to allow the whole world the chance to see a Presley concert, "since it is impossible for us to play in every major city." (During Presley's career, except for a few concerts in Canada in 1957, he never performed outside the United States.) Parker held another press conference on September 4, 1972 in Las Vegas to confirm that the concert, now titled Aloha From Hawaii, would be broadcast on January 14, 1973. The press were told that an audience of 1 billion was expected to tune in to see the "first entertainment special to be broadcast live around the world," although Parker had not taken into account the fact that many countries, including parts of Europe and America, would not see the concert live due to the time of the broadcast. Two weeks after the Las Vegas press conference Parker received a letter from Honolulu Advertiser columnist Eddie Sherman. Sherman had read in news accounts that t
Colonel Tom Parker