The UK musical revolution of the 1960s, symbolised by the rise of the Beatles, suddenly made Cogan unfashionable; in the 1991 BBC documentary Alma Cogan: The Girl with the Giggle in Her Voice, Lionel Blair said she was perceived as "square".
Her highest 1960s chart ranking in the UK was no.
26 with "We Got Love", and most of her successes at this time were abroad, notably in Sweden and Japan.
She was especially disappointed that her 1963 cover of the Exciters' US hit "Tell Him" did not return her to the UK charts, according to singer Eddie Grassham.
In 1964, Cogan recorded "Tennessee Waltz" in a rock-and-roll ballad style; this version was no.
1 in Sweden for five weeks and also reached the top 20 in Denmark, while a German language rendering reached no.
10 in Germany.
She had another number one hit in Sweden in 1965, "The Birds and the Bees".

Cogan also wrote some of her own songs.
She co-wrote her 1963 record "Just Once More" (under the pseudonym of "Al Western") with her long-time pianist Stan Foster; her 1964 record "It's You" was also a Cogan-Foster collaboration, although this time she was credited under her own name. "
Just Once More" peaked at no.
10 in the Swedish Voting Chart "Tio i Topp" in October 1963.

She continued to be a popular figure on the UK showbusiness scene, being offered the part of Nancy in Oliver!,
appearing on the teenage hit-show Ready Steady Go!,
and headlining at the Talk of the Town.
The UK musical revolution of the 1960s, symbolised by the rise of the Beatles, suddenly made Cogan unfashionable; in the 1991 BBC documentary Alma Cogan: The Girl with the Giggle in Her Voice, Lionel Blair said she was perceived as "square". Her highest 1960s chart ranking in the UK was no. 26 with "We Got Love", and most of her successes at this time were abroad, notably in Sweden and Japan. She was especially disappointed that her 1963 cover of the Exciters' US hit "Tell Him" did not return her to the UK charts, according to singer Eddie Grassham. In 1964, Cogan recorded "Tennessee Waltz" in a rock-and-roll ballad style; this version was no. 1 in Sweden for five weeks and also reached the top 20 in Denmark, while a German language rendering reached no. 10 in Germany. She had another number one hit in Sweden in 1965, "The Birds and the Bees".
Cogan also wrote some of her own songs. She co-wrote her 1963 record "Just Once More" (under the pseudonym of "Al Western") with her long-time pianist Stan Foster; her 1964 record "It's You" was also a Cogan-Foster collaboration, although this time she was credited under her own name. "Just Once More" peaked at no. 10 in the Swedish Voting Chart "Tio i Topp" in October 1963.
She continued to be a popular figure on the UK showbusiness scene, being offered the part of Nancy in Oliver!, appearing on the teenage hit-show Ready Steady Go!, and headlining at the Talk of the Town.
Alma Cogan