After being released from jail, Gucci Mane stated that he would start or change the label name from So Icey Entertainment to 1017 Brick Squad Records.
The Appeal: Georgia's Most Wanted, was released on September 28, 2010.
The first single from this release was "Gucci Time", produced by and featuring Swizz Beatz.
It premiered on Gucci Mane's MySpace page on August 6 and was released to US urban radio stations on August 24, 2010.

On March 18, 2011, Gucci Mane released his 10th EP, The Return of Mr. Zone 6, mostly produced by Drumma Boy.
It debuted at #18 on the Billboard 200, and is his highest charting EP.
The album also debuted at #2 on the Rap albums chart and #8 on the R&B/Hip-Hop Albums chart.
He also released a collaboration album with Waka Flocka Flame named Ferrari Boyz on August 5, Gucci Mane's first collaboration album.
Its first single was "She Be Puttin On" featuring Brick Squad labelmate Slim Dunkin.
Ferrari Boyz debuted at #21 on the Billboard 200.
Gucci Mane released another collaboration album, this time with rapper V-Nasty, called BAYTL, on December 13.
The album's first single was "Whip Appeal" featuring P2theLA.

Three days after BAYTL's release, while traveling to the video shoot of "Push Ups", Slim Dunkin, who was featured on the song, was shot and killed after an argument at an Atlanta recording studio.
On February 5, 2012, Gucci Mane released his Trap Back mixtape.
It features guest appearances from Yo Gotti, Rocko, Waka Flocka Flame, Jadakiss, 2 Chainz, and Future, the latter three appearing on the third studio album of Jeezy (who had removed the "Young" from his name) Thug Motivation 103: Hustlerz Ambition.
The first single was the mixtape's title track.
Music videos were filmed for the songs "Quiet", "Face Card", "In Love With a White Girl" featuring Yo Gotti, "Chicken Room" featuring Rocko, the title track, and "Sometimes" featuring Future.
Trap Back was met with positive reviews, scoring a 7.8 from Pitchfork Media, a 7.5 from AllHipHop, and an "L" from XXL.

On May 25, 2012, Gucci Mane released another mixtape, I'm Up.
Music videos were released for the songs "Supa Cocky", "Kansas" featuring Jim Jones, "Wish You Would" featuring Verse Simmonds, and "Too Damn Sexy" featuring Jeremih.
Gucci Mane released yet another mixtape, Trap God, on October 17, 2012.
The mixtape included features from Brick Squad affiliate Waka Flocka Flame and frequent collaborators Rick Ross, Future, Meek Mill and Birdman, among others.
On September 13, 2012, he appeared on Waka Flocka Flame's mixtape Salute Me Or Shoot Me 4 on two tracks.
After being released from jail, Gucci Mane stated that he would start or change the label name from So Icey Entertainment to 1017 Brick Squad Records. The Appeal: Georgia's Most Wanted, was released on September 28, 2010. The first single from this release was "Gucci Time", produced by and featuring Swizz Beatz. It premiered on Gucci Mane's MySpace page on August 6 and was released to US urban radio stations on August 24, 2010.
On March 18, 2011, Gucci Mane released his 10th EP, The Return of Mr. Zone 6, mostly produced by Drumma Boy. It debuted at #18 on the Billboard 200, and is his highest charting EP. The album also debuted at #2 on the Rap albums chart and #8 on the R&B/Hip-Hop Albums chart. He also released a collaboration album with Waka Flocka Flame named Ferrari Boyz on August 5, Gucci Mane's first collaboration album. Its first single was "She Be Puttin On" featuring Brick Squad labelmate Slim Dunkin. Ferrari Boyz debuted at #21 on the Billboard 200. Gucci Mane released another collaboration album, this time with rapper V-Nasty, called BAYTL, on December 13. The album's first single was "Whip Appeal" featuring P2theLA.
Three days after BAYTL's release, while traveling to the video shoot of "Push Ups", Slim Dunkin, who was featured on the song, was shot and killed after an argument at an Atlanta recording studio. On February 5, 2012, Gucci Mane released his Trap Back mixtape. It features guest appearances from Yo Gotti, Rocko, Waka Flocka Flame, Jadakiss, 2 Chainz, and Future, the latter three appearing on the third studio album of Jeezy (who had removed the "Young" from his name) Thug Motivation 103: Hustlerz Ambition. The first single was the mixtape's title track. Music videos were filmed for the songs "Quiet", "Face Card", "In Love With a White Girl" featuring Yo Gotti, "Chicken Room" featuring Rocko, the title track, and "Sometimes" featuring Future. Trap Back was met with positive reviews, scoring a 7.8 from Pitchfork Media, a 7.5 from AllHipHop, and an "L" from XXL.
On May 25, 2012, Gucci Mane released another mixtape, I'm Up. Music videos were released for the songs "Supa Cocky", "Kansas" featuring Jim Jones, "Wish You Would" featuring Verse Simmonds, and "Too Damn Sexy" featuring Jeremih. Gucci Mane released yet another mixtape, Trap God, on October 17, 2012. The mixtape included features from Brick Squad affiliate Waka Flocka Flame and frequent collaborators Rick Ross, Future, Meek Mill and Birdman, among others. On September 13, 2012, he appeared on Waka Flocka Flame's mixtape Salute Me Or Shoot Me 4 on two tracks.
Gucci Mane