The Highland Railway belatedly set about building its own hotel in the town, but that did not open until 1911.
Strathpeffer experienced a remarkable increase in seasonal visitors, and with the Highland Railway hotel there were more than 500 hotel bedrooms in the town, more than anywhere else on the Highland Railway system except Inverness and Pitlochry.
The town was named The Harrogate of the North by the Weekly Scotsman newspaper.

In 1908 - 1909 a through sleeping carriage service from London to Strathpeffer had been run, going forward from Inverness on the 9:50 am Wick train, which detached a portion for Strathpeffer at Dingwall.

With the opening of the Highland Railway hotel, the Company started running a Tuesdays-only train in summer, the Strathpeffre Spa Express.
It ran northbound only, from Aviemore and stopped only at Dingwall, using the Rose Street spur at Inverness to avoid the station there.
This train ran from 1911 until it was suspended during World War I in 1915.
It left Aviemore at 2:15 pm, connecting out of a Perth to Inverness via Forres express train, and it arrived in Strathpeffer at 4:15 pm.

 
After the Armistice in 1918, the town never resumed its former importance as a tourist centre, and the passenger train service treated the line as a simple branch line.

With the development of reliable road transport, the usage of the passenger service declined steeply in the 1930s, and on 26 March 1946 the passenger service was withdrawn.
A limited goods service continued, but that too succumbed to road competition, and the branch closed completely on 26 March 1951.
although closure was not made official until 12 August 1951.
The Highland Railway belatedly set about building its own hotel in the town, but that did not open until 1911. Strathpeffer experienced a remarkable increase in seasonal visitors, and with the Highland Railway hotel there were more than 500 hotel bedrooms in the town, more than anywhere else on the Highland Railway system except Inverness and Pitlochry. The town was named The Harrogate of the North by the Weekly Scotsman newspaper.
In 1908 - 1909 a through sleeping carriage service from London to Strathpeffer had been run, going forward from Inverness on the 9:50 am Wick train, which detached a portion for Strathpeffer at Dingwall.
With the opening of the Highland Railway hotel, the Company started running a Tuesdays-only train in summer, the Strathpeffre Spa Express. It ran northbound only, from Aviemore and stopped only at Dingwall, using the Rose Street spur at Inverness to avoid the station there. This train ran from 1911 until it was suspended during World War I in 1915. It left Aviemore at 2:15 pm, connecting out of a Perth to Inverness via Forres express train, and it arrived in Strathpeffer at 4:15 pm.
 
After the Armistice in 1918, the town never resumed its former importance as a tourist centre, and the passenger train service treated the line as a simple branch line.
With the development of reliable road transport, the usage of the passenger service declined steeply in the 1930s, and on 26 March 1946 the passenger service was withdrawn. A limited goods service continued, but that too succumbed to road competition, and the branch closed completely on 26 March 1951. although closure was not made official until 12 August 1951.
Strathpeffer railway station