The building was constructed for the Rhodes Haverty Investment Company, a partnership of furniture magnates Amos G. Rhodes of Rhodes Furniture and J. J. Haverty of Haverty's.
It was not named for the Rhodes–Haverty Furniture Company (1889-1908), which had already been dissolved.

Immediately across Peachtree Street is the English-American Building, commonly referred to as the Flatiron Building.
The building was constructed for the Rhodes Haverty Investment Company, a partnership of furniture magnates Amos G. Rhodes of Rhodes Furniture and J. J. Haverty of Haverty's. It was not named for the Rhodes–Haverty Furniture Company (1889-1908), which had already been dissolved.
Immediately across Peachtree Street is the English-American Building, commonly referred to as the Flatiron Building.
Rhodes–Haverty Building