The Jam Gadang tower is considered an icon of Bukittinggi and the city's main tourist attraction.
Given its iconic appearance, the structure is a frequent object of local souvenirs.
It is printed on apparel, painted, used as model for sculpting and magnet design, and so forth.
It is common for tourists visiting Bukittinggi to take photographs in front of the tower, and local residents offer photography services for this purpose.
Tourists visiting the tower were once allowed to climb to the top, but as of 2016 require written permission to do so.
Many people visit the Jam Gadang with family or friends.

Many hotels are near Jam Gadang, as are traditional horse-drawn carriages called bendi.
Since 2016, the Jam Gadang plaza has hosted traditional Minang dances for tourists.
It also serves as the centre of New Year celebration in Bukittinggi.
The Jam Gadang tower is considered an icon of Bukittinggi and the city's main tourist attraction. Given its iconic appearance, the structure is a frequent object of local souvenirs. It is printed on apparel, painted, used as model for sculpting and magnet design, and so forth. It is common for tourists visiting Bukittinggi to take photographs in front of the tower, and local residents offer photography services for this purpose. Tourists visiting the tower were once allowed to climb to the top, but as of 2016 require written permission to do so. Many people visit the Jam Gadang with family or friends.
Many hotels are near Jam Gadang, as are traditional horse-drawn carriages called bendi. Since 2016, the Jam Gadang plaza has hosted traditional Minang dances for tourists. It also serves as the centre of New Year celebration in Bukittinggi.
Jam Gadang