In September 1912 industry leaders met at the NELA's Association Island (located on Lake Ontario) and agreed to restart J.R. Crouse's national public relations campaign as laid out in 1906.
 The new organization, known as the Society for Electrical Development Inc., with an initial budget of $150,000 had its first meeting on October 12th at the offices of the National Electric Light Association.
A committee led by H.L. Doherty from the Association Island meeting setup its bylaws including the twenty board of governors placed in charge that were selected from across the entire electrical industry.
 In September 1913, a second meeting chaired by NELA's president J.B. McCall known as Camp Co-operation was held.
 Attendee's included the head of National City Bank, General Electric, Westinghouse, Western Electric, Senators, academics, patent lawyers and state regulatory commissioners.
Even Thomas Edison sent a letter in support.
The four-day retreat's informal settings were similar to the Bohemian Club.
 Twenty prominent speakers from the industry and government spoke including Samuel Insull and J.R. Crouse.
Details of the event were published and circulated to NELA members nationwide.
There were four "Camp Co-operation" meetings held at Association Island between 1912 and 1920.

The Society held a competition that ended on May 5th, 1913 for the best slogan and logo with the winner being "Do It Electrically".
 James Wakemen was made the manager of the Society with Henry L Doherty president.
By June 1913 the Society had 180 members with and $125,000 pledged.
During the June NELA convention an example from Cleveland known as the "People's Electrical Page" with a full page of advertisements and publicity pieces three times a week by local companies was demonstrated as a new model for coordinating newspaper content.
 The ad campaigns for residential and commercial clients included 25 rotating subjects during the year ending with Christmas.
 By 1917, the Society's annual Christmas campaign that started on November 29th sent its 1,300 members 450,000 pieces of material with their annual Electrical Prosperity Week.
 One of the most popular items were stamps (see color stamp image below) as well as colorful window posters and movies.

The 38th annual NELA convention was held between June 7-11th, 1915 in San Francisco at the same time as the Panama Pacific International Exposition.
 By 1915, the NELA had 29 standing committees made up of 500 working members that produced 2,500 pages of reports and 17 technical papers.
 Besides the regular convention where the papers and reports were shared, many other events took place, including daily ceremonies at the Expo with special light shows, parades, tours, and evening balls.
A specially lit electric temple was erected in downtown Union Square, while addresses by industry leaders, regulators and politicians covering a wide variety of topics including the state of the west coast's massive hydro-electric development.
One of the four major NELA sections on accounting practices demonstrated the latest technique of punched cards and accounting machines to handle large numbers of ratepayers, another section demonstrated the latest electric cars, while an entirely new section was opened up to begin active relationships with technical colleges and institutions nationwide.
Reports claimed that NELA's total membership at over 13,000 by the time of the convention with its public relations section being increasingly important.
In September 1912 industry leaders met at the NELA's Association Island (located on Lake Ontario) and agreed to restart J.R. Crouse's national public relations campaign as laid out in 1906.  The new organization, known as the Society for Electrical Development Inc., with an initial budget of $150,000 had its first meeting on October 12th at the offices of the National Electric Light Association. A committee led by H.L. Doherty from the Association Island meeting setup its bylaws including the twenty board of governors placed in charge that were selected from across the entire electrical industry.  In September 1913, a second meeting chaired by NELA's president J.B. McCall known as Camp Co-operation was held.  Attendee's included the head of National City Bank, General Electric, Westinghouse, Western Electric, Senators, academics, patent lawyers and state regulatory commissioners. Even Thomas Edison sent a letter in support. The four-day retreat's informal settings were similar to the Bohemian Club.  Twenty prominent speakers from the industry and government spoke including Samuel Insull and J.R. Crouse. Details of the event were published and circulated to NELA members nationwide. There were four "Camp Co-operation" meetings held at Association Island between 1912 and 1920. 
The Society held a competition that ended on May 5th, 1913 for the best slogan and logo with the winner being "Do It Electrically".  James Wakemen was made the manager of the Society with Henry L Doherty president. By June 1913 the Society had 180 members with and $125,000 pledged. During the June NELA convention an example from Cleveland known as the "People's Electrical Page" with a full page of advertisements and publicity pieces three times a week by local companies was demonstrated as a new model for coordinating newspaper content.  The ad campaigns for residential and commercial clients included 25 rotating subjects during the year ending with Christmas.  By 1917, the Society's annual Christmas campaign that started on November 29th sent its 1,300 members 450,000 pieces of material with their annual Electrical Prosperity Week.  One of the most popular items were stamps (see color stamp image below) as well as colorful window posters and movies.
The 38th annual NELA convention was held between June 7-11th, 1915 in San Francisco at the same time as the Panama Pacific International Exposition.  By 1915, the NELA had 29 standing committees made up of 500 working members that produced 2,500 pages of reports and 17 technical papers.  Besides the regular convention where the papers and reports were shared, many other events took place, including daily ceremonies at the Expo with special light shows, parades, tours, and evening balls. A specially lit electric temple was erected in downtown Union Square, while addresses by industry leaders, regulators and politicians covering a wide variety of topics including the state of the west coast's massive hydro-electric development. One of the four major NELA sections on accounting practices demonstrated the latest technique of punched cards and accounting machines to handle large numbers of ratepayers, another section demonstrated the latest electric cars, while an entirely new section was opened up to begin active relationships with technical colleges and institutions nationwide. Reports claimed that NELA's total membership at over 13,000 by the time of the convention with its public relations section being increasingly important.
National Electric Light Association