The area remained rural until London's westward expansion reached Bayswater in the early 19th century.
The Ladbroke family was Notting Hill's main landowner, and from the 1820s James Weller Ladbroke began to develop the Ladbroke Estate.
Working with the architect and surveyor Thomas Allason, Ladbroke began to lay out streets and houses, with a view to turning the area into a fashionable suburb of the capital (although the development did not get seriously under way until the 1840s).
Many of these streets bear the Ladbroke name, including Ladbroke Grove, the area's main north–south axis, and Ladbroke Square, London's largest private garden square.

The original idea was to call the district Kensington Park, and other roads (notably Kensington Park Road and Kensington Park Gardens) are reminders of this.
The local telephone prefix 7727 (originally 727) is based on the old telephone exchange name of PARk.

Ladbroke left the actual business of developing his land to the firm of City solicitors, Smith, Bayley (known as Bayley and Janson after 1836), who worked with Allason to develop the property.
In 1823 Allason completed a plan for the layout of the main portion of the estate.
This marks the genesis of his most enduring idea – the creation of large private communal gardens, originally known as "pleasure grounds", or "paddocks", enclosed by terraces and/or crescents of houses.

Instead of houses being set around a garden square, separated from it by a road, Allason's houses would have direct access to a secluded communal garden in the rear, to which people on the street did not have access and generally could not see.
To this day these communal garden squares continue to provide the area with much of its attraction for the wealthiest householders.

In 1837 the Hippodrome racecourse was laid out.
The racecourse ran around the hill, and bystanders were expected to watch from the summit of the hill.
However, the venture was not a success, in part due to a public right of way which traversed the course, and in part due to the heavy clay of the neighbourhood which caused it to become waterlogged.
The Hippodrome closed in 1841, after which development resumed and houses were built on the site.
The crescent-shaped roads that circumvent the hill, such as Blenheim Crescent, Elgin Crescent, Stanley Crescent, Cornwall Crescent and Landsdowne Crescent, were built over the circular racecourse tracks.
At the summit of hill stands the elegant St John's church, built in 1845 in the early English style, and which formed the centrepiece of the Ladbroke Estate development.

The Notting Hill houses were large, but they did not immediately succeed in enticing the very richest Londoners, who tended to live closer to the centre of London in Mayfair or Belgravia.
The houses appealed to the upper middle class, who could live there in Belgravia style at lower prices.
In the opening chapter of John Galsworthy's Forsyte Saga novels, he housed the Nicholas Forsytes "in Ladbroke Grove, a spacious abode and a great bargain".
In 1862 Thomas Hardy left Dorchester for London to work with architect Arthur Blomfield; during this period he lived in Westbourne Park Villas.
He immersed himself in the city's literary and cultural life, studying art, visiting the National Gallery, attending the theatre and writing prose and poetry.
His first published story, "How I Built Myself a House", appeared in Chamber's Journal in 1865.
Here he wrote his first―but never published―novel, The Poor Man and the Lady, in 1867, and the poem "A Young Man's Exhortation," from which Graham Greene took an epigraph for his own novel The Comedians.
Arthur Machen (1863–1947), the author of many supernatural and fantastic fictions, lived at 23 Clarendon Road, Notting Hill Gate, in the 1880s; he writes of his life here in his memoirs Far Off Things (1922) and Things Near and Far (1923).
His mystical work The Hill of Dreams (1907, though written ten years earlier) has scenes set in Notting Hill; it is here that the protagonist Lucian Taylor encounters the beautiful bronze-haired prostitute who wi
The area remained rural until London's westward expansion reached Bayswater in the early 19th century. The Ladbroke family was Notting Hill's main landowner, and from the 1820s James Weller Ladbroke began to develop the Ladbroke Estate. Working with the architect and surveyor Thomas Allason, Ladbroke began to lay out streets and houses, with a view to turning the area into a fashionable suburb of the capital (although the development did not get seriously under way until the 1840s). Many of these streets bear the Ladbroke name, including Ladbroke Grove, the area's main north–south axis, and Ladbroke Square, London's largest private garden square.
The original idea was to call the district Kensington Park, and other roads (notably Kensington Park Road and Kensington Park Gardens) are reminders of this. The local telephone prefix 7727 (originally 727) is based on the old telephone exchange name of PARk.
Ladbroke left the actual business of developing his land to the firm of City solicitors, Smith, Bayley (known as Bayley and Janson after 1836), who worked with Allason to develop the property. In 1823 Allason completed a plan for the layout of the main portion of the estate. This marks the genesis of his most enduring idea – the creation of large private communal gardens, originally known as "pleasure grounds", or "paddocks", enclosed by terraces and/or crescents of houses.
Instead of houses being set around a garden square, separated from it by a road, Allason's houses would have direct access to a secluded communal garden in the rear, to which people on the street did not have access and generally could not see. To this day these communal garden squares continue to provide the area with much of its attraction for the wealthiest householders.
In 1837 the Hippodrome racecourse was laid out. The racecourse ran around the hill, and bystanders were expected to watch from the summit of the hill. However, the venture was not a success, in part due to a public right of way which traversed the course, and in part due to the heavy clay of the neighbourhood which caused it to become waterlogged. The Hippodrome closed in 1841, after which development resumed and houses were built on the site. The crescent-shaped roads that circumvent the hill, such as Blenheim Crescent, Elgin Crescent, Stanley Crescent, Cornwall Crescent and Landsdowne Crescent, were built over the circular racecourse tracks. At the summit of hill stands the elegant St John's church, built in 1845 in the early English style, and which formed the centrepiece of the Ladbroke Estate development.
The Notting Hill houses were large, but they did not immediately succeed in enticing the very richest Londoners, who tended to live closer to the centre of London in Mayfair or Belgravia. The houses appealed to the upper middle class, who could live there in Belgravia style at lower prices. In the opening chapter of John Galsworthy's Forsyte Saga novels, he housed the Nicholas Forsytes "in Ladbroke Grove, a spacious abode and a great bargain". In 1862 Thomas Hardy left Dorchester for London to work with architect Arthur Blomfield; during this period he lived in Westbourne Park Villas. He immersed himself in the city's literary and cultural life, studying art, visiting the National Gallery, attending the theatre and writing prose and poetry. His first published story, "How I Built Myself a House", appeared in Chamber's Journal in 1865. Here he wrote his first―but never published―novel, The Poor Man and the Lady, in 1867, and the poem "A Young Man's Exhortation," from which Graham Greene took an epigraph for his own novel The Comedians. Arthur Machen (1863–1947), the author of many supernatural and fantastic fictions, lived at 23 Clarendon Road, Notting Hill Gate, in the 1880s; he writes of his life here in his memoirs Far Off Things (1922) and Things Near and Far (1923). His mystical work The Hill of Dreams (1907, though written ten years earlier) has scenes set in Notting Hill; it is here that the protagonist Lucian Taylor encounters the beautiful bronze-haired prostitute who wi
Notting Hill