In 1994, Ford was promoted to Creative Director of Gucci.
In his first year at the helm, he introduced Halston-style velvet hipsters, skinny satin shirts and car-finish metallic patent boots.
In 1995, he brought in French stylist Carine Roitfeld and photographer Mario Testino to create a series of new ad campaigns for the company.
Between 1995 and 1996, sales at Gucci increased by 90%.
At one point, Ford was the largest individual shareholder of Gucci stock and options.
By 1999, the house, which had been almost bankrupt when Ford joined, was valued at more than $4 billion.

When Gucci acquired the house of Yves Saint Laurent (YSL) in 1999, Ford was named Creative Director of that label as well.
Saint Laurent did not hide his displeasure with Ford's designs, stating "The poor man does what he can."
During his time as creative director for YSL, Ford nonetheless won numerous Council of Fashion Designers of America Awards.
Like his work at Gucci, which included shaving the letter G in a model's pubic hair, Ford was able to pull the classic fashion house back into the mainstream.
His advertising campaigns for the YSL fragrances Opium (with a red-haired Sophie Dahl naked wearing only a necklace and stiletto heels in a sexually suggestive pose) and YSL M7 (with martial arts champion Samuel de Cubber in complete full-frontal nudity) were controversial and provocative.

In April 2004, Ford parted ways with the Gucci group after he and CEO Domenico de Sole, who is credited as Ford's partner in Gucci's success, failed to agree with Pinault Printemps Redoute's boss over control of the Group.
He has since referred to this experience as "devastating" and as a "midlife crisis" because he had "put everything into that for fifteen years".
When Ford left in 2004, Gucci Group was valued at $10 billion.
Four people were hired to split the work Ford had done.
In 1994, Ford was promoted to Creative Director of Gucci. In his first year at the helm, he introduced Halston-style velvet hipsters, skinny satin shirts and car-finish metallic patent boots. In 1995, he brought in French stylist Carine Roitfeld and photographer Mario Testino to create a series of new ad campaigns for the company. Between 1995 and 1996, sales at Gucci increased by 90%. At one point, Ford was the largest individual shareholder of Gucci stock and options. By 1999, the house, which had been almost bankrupt when Ford joined, was valued at more than $4 billion.
When Gucci acquired the house of Yves Saint Laurent (YSL) in 1999, Ford was named Creative Director of that label as well. Saint Laurent did not hide his displeasure with Ford's designs, stating "The poor man does what he can." During his time as creative director for YSL, Ford nonetheless won numerous Council of Fashion Designers of America Awards. Like his work at Gucci, which included shaving the letter G in a model's pubic hair, Ford was able to pull the classic fashion house back into the mainstream. His advertising campaigns for the YSL fragrances Opium (with a red-haired Sophie Dahl naked wearing only a necklace and stiletto heels in a sexually suggestive pose) and YSL M7 (with martial arts champion Samuel de Cubber in complete full-frontal nudity) were controversial and provocative.
In April 2004, Ford parted ways with the Gucci group after he and CEO Domenico de Sole, who is credited as Ford's partner in Gucci's success, failed to agree with Pinault Printemps Redoute's boss over control of the Group. He has since referred to this experience as "devastating" and as a "midlife crisis" because he had "put everything into that for fifteen years". When Ford left in 2004, Gucci Group was valued at $10 billion. Four people were hired to split the work Ford had done.
Tom Ford