During her solo career, Paparizou has changed her musical style from laiko, to pop and rock-inspired styles on a whim.
Some critics attribute this to a lack of personal style and following trends for commercial success rather than as an artistic expression.
Paparizou has been known to follow the trends of international female pop stars; music critics have compared songs like "The Light in Our Soul" to Celine Dion, "Let's Get Wild" to Anastacia, "Gigolo" and "Carpe Diem (Seize the Day)" to Shakira, "Somebody's Burning (Put the Fire Out)" to Beyoncé Knowles, and "Dancing Without Music" to Kylie Minogue c. Aphrodite (2010).
She had also great reputation in Italy.

Similar to Antique's work, all of Paparizou's albums have included cover versions and translations.
Following Antique's blending of traditional Greek music with Nordic disco sounds,  Paparizou's debut solo album Protereotita focused on pop sounds and laiko, and the songs were directed towards the club market.
Giorgos Mastorakis of Music Corner stated that despite the image change, the album was similar to those of Antique, being described as "pop moments (with keen laiko ... 'garnish')".
The album featured songs from both Greek and Swedish writers, which according to Mastorakis, led to the album's sound varying.
The stylistically interesting songs from the album includes the title track, which followed an R&B style, while the song "Katse Kala" was described as having an "original sound."

Following her Eurovision win, Paparizou's popularity increased and she was often promoted as a pop singer by the media.
In his review of the Euro Edition of Protereotita, Pavlos Zervas of Music Corner was impressed with the album and said that its contemporary style could potentially be an international hit, supporting the singer more so in English-language recordings.
In his review of Iparhi Logos, Zervas said that apart from Sakis Rouvas—Greece's pop performer—Paparizou was the only artist supporting the pop/dance genre so well in Greece.
He also said that anything that she chose to sing would become a hit.
He used Paparizou to illustrate that big name producers like Giorgos Theofanous and Phoebus are not needed to create hits.
Zervas said that the numerous covers were the album's strong point, while "Gigolo" was characterized by "witty" lyrics in an overall pattern that followed her hit "Mambo!"
and previous hits.
He said that the album's laiko material contradicted the pop songs and made her overall sound less focused.

Paparizou's second English-language album The Game of Love was anticipated by Greek consumers and featured a similar sound to Iparhi Logos; over half of the album's material was taken from the latter album.
Zervas also reviewed this album, saying that it contained many different styles such as dance, hip hop, slow jams and Latin, following a typical recipe of American music.
Zervas said that international female pop singers did not have much above Paparizou, and that the album's success would depend solely upon promotion efforts, although internationally affiliated record companies were less impressed.
Zervas' impression was that while he believed in the material's potential, he thought that if Paparizou continued her current trends and performance style at laiko nightclubs, her  ambitions for an international career would come to a disappointment.

For Vrisko To Logo Na Zo, her fourth album, Paparizou minimized the laiko influences and changed to a  pop/rock sound and image in contrast to her previous albums.
Evianna Nikoleri of Music Corner said that the album was carefully crafted and had a good, European-like production.
For Giro Apo T' Oneiro, Paparizou worked with the same group she had two years before, with small changes.
She toned down the image she had created with her previous album; while many of the songs have rock influences and some songs include dance-pop and pop-folk, electronic and lounge music elements, with an overall pop theme.

Paparizou has written two tracks on all of her studio albums except Iparhi Logos; she also wrote the lyrics of the An
During her solo career, Paparizou has changed her musical style from laiko, to pop and rock-inspired styles on a whim. Some critics attribute this to a lack of personal style and following trends for commercial success rather than as an artistic expression. Paparizou has been known to follow the trends of international female pop stars; music critics have compared songs like "The Light in Our Soul" to Celine Dion, "Let's Get Wild" to Anastacia, "Gigolo" and "Carpe Diem (Seize the Day)" to Shakira, "Somebody's Burning (Put the Fire Out)" to Beyoncé Knowles, and "Dancing Without Music" to Kylie Minogue c. Aphrodite (2010). She had also great reputation in Italy.
Similar to Antique's work, all of Paparizou's albums have included cover versions and translations. Following Antique's blending of traditional Greek music with Nordic disco sounds,  Paparizou's debut solo album Protereotita focused on pop sounds and laiko, and the songs were directed towards the club market. Giorgos Mastorakis of Music Corner stated that despite the image change, the album was similar to those of Antique, being described as "pop moments (with keen laiko ... 'garnish')". The album featured songs from both Greek and Swedish writers, which according to Mastorakis, led to the album's sound varying. The stylistically interesting songs from the album includes the title track, which followed an R&B style, while the song "Katse Kala" was described as having an "original sound."
Following her Eurovision win, Paparizou's popularity increased and she was often promoted as a pop singer by the media. In his review of the Euro Edition of Protereotita, Pavlos Zervas of Music Corner was impressed with the album and said that its contemporary style could potentially be an international hit, supporting the singer more so in English-language recordings. In his review of Iparhi Logos, Zervas said that apart from Sakis Rouvas—Greece's pop performer—Paparizou was the only artist supporting the pop/dance genre so well in Greece. He also said that anything that she chose to sing would become a hit. He used Paparizou to illustrate that big name producers like Giorgos Theofanous and Phoebus are not needed to create hits. Zervas said that the numerous covers were the album's strong point, while "Gigolo" was characterized by "witty" lyrics in an overall pattern that followed her hit "Mambo!" and previous hits. He said that the album's laiko material contradicted the pop songs and made her overall sound less focused.
Paparizou's second English-language album The Game of Love was anticipated by Greek consumers and featured a similar sound to Iparhi Logos; over half of the album's material was taken from the latter album. Zervas also reviewed this album, saying that it contained many different styles such as dance, hip hop, slow jams and Latin, following a typical recipe of American music. Zervas said that international female pop singers did not have much above Paparizou, and that the album's success would depend solely upon promotion efforts, although internationally affiliated record companies were less impressed. Zervas' impression was that while he believed in the material's potential, he thought that if Paparizou continued her current trends and performance style at laiko nightclubs, her  ambitions for an international career would come to a disappointment.
For Vrisko To Logo Na Zo, her fourth album, Paparizou minimized the laiko influences and changed to a  pop/rock sound and image in contrast to her previous albums. Evianna Nikoleri of Music Corner said that the album was carefully crafted and had a good, European-like production. For Giro Apo T' Oneiro, Paparizou worked with the same group she had two years before, with small changes. She toned down the image she had created with her previous album; while many of the songs have rock influences and some songs include dance-pop and pop-folk, electronic and lounge music elements, with an overall pop theme.
Paparizou has written two tracks on all of her studio albums except Iparhi Logos; she also wrote the lyrics of the An
Helena Paparizou