In response to popular demand, the pier company applied to Parliament in 1890 for powers to construct a deep-sea pier, and this was granted in 1891.
In the August of that year, a temporary pier head was constructed, and in 1892 experimental visits were made by steamer Glen Rosa, but no further construction work took place, and the Parliamentary powers lapsed.
In 1895 the pier company re-applied and was granted powers again, so by July 1896 the short pier was rebuilt to the design of Ewen Matheson of Walbrook in London.
On 26 August of that year the first pile of the deep-sea extension was screwed.
The third pier was built of iron and designed by Head, Wrighton & Company of Thornaby-on-Tees at a cost of £60,000 including fittings.
During construction it survived the great storm of 28−29 November 1897 which destroyed the promenade and damaged houses.
It was completed in 1899, and at 3,787 feet (1,154 m) was the second longest in England.
In the first year the tram fares made £488.
The pier was used by paddle steamers until the last visit by PS Medway Queen in 1963.
The new 1899 restaurant at the pierhead later became a ticket office and cafe, and still stands today: wooden, octagonal and domed.
It had a promenade deck on the roof, but this may now be gone, as it is not visible in photographs.
The theatre was retained, and the public was first admitted to the landing stage and Pier Head Restaurant at Easter 1899.
On 14 September it was formally opened by Mrs C. Prescott-Westcar of Strode Park House in Herne Bay.
At a short distance from the entrance was a large concert marquee for the local Cremona orchestra, and an electric tram provided transport from one end to the other for a penny.

In February 1904 the managing director of the pier company and treasurer of Holborn Borough Council, Henry C. Jones, was arrested for embezzling funds from the council to use for the pier.
He was sentenced to five years and the pier company went into receivership.
On 21 Oct 1908 the receiver offered the pier to Herne Bay Urban District Council for £6,000, and the council completed purchase on 29 September 1909.
The council considered the old Pavilion Theatre at the pier entrance too small so in 1910 organised a competition to design a new Grand Pier Pavilion.
Percy Waldram, Mr Moscrop-Young and Mr Glanfield of London won it, and in May to June of that year the marquee section was widened and the pavilion was built for £2,000.
It seated a thousand and its auditorium was 130 by 95 by 35 feet high, with stage and dressing rooms.
It had a rock maple, multi-purpose floor for roller skating, dancing, public events and community activities.
Sir John Knill, Lord Mayor of London, arrived on 3 August 1910 through the decorated streets of Herne Bay with a coach parade of mayors and sheriffs to lunch on the pier, and opened it with a trumpet fanfare from the 2nd Northumberland Fusiliers.
The Grand Pavilion survived on 9 September 1928 when the theatre, shops and Mazzoleni's cafe at the entrance were destroyed by fire.
In 1924 the pier received a new electric tramcar built by Strode Engineering Works at Herne, and in 1932 the Pier Approach was redeveloped to replace the fire-damaged site.
In response to popular demand, the pier company applied to Parliament in 1890 for powers to construct a deep-sea pier, and this was granted in 1891. In the August of that year, a temporary pier head was constructed, and in 1892 experimental visits were made by steamer Glen Rosa, but no further construction work took place, and the Parliamentary powers lapsed. In 1895 the pier company re-applied and was granted powers again, so by July 1896 the short pier was rebuilt to the design of Ewen Matheson of Walbrook in London. On 26 August of that year the first pile of the deep-sea extension was screwed. The third pier was built of iron and designed by Head, Wrighton & Company of Thornaby-on-Tees at a cost of £60,000 including fittings. During construction it survived the great storm of 28−29 November 1897 which destroyed the promenade and damaged houses. It was completed in 1899, and at 3,787 feet (1,154 m) was the second longest in England. In the first year the tram fares made £488. The pier was used by paddle steamers until the last visit by PS Medway Queen in 1963. The new 1899 restaurant at the pierhead later became a ticket office and cafe, and still stands today: wooden, octagonal and domed. It had a promenade deck on the roof, but this may now be gone, as it is not visible in photographs. The theatre was retained, and the public was first admitted to the landing stage and Pier Head Restaurant at Easter 1899. On 14 September it was formally opened by Mrs C. Prescott-Westcar of Strode Park House in Herne Bay. At a short distance from the entrance was a large concert marquee for the local Cremona orchestra, and an electric tram provided transport from one end to the other for a penny.
In February 1904 the managing director of the pier company and treasurer of Holborn Borough Council, Henry C. Jones, was arrested for embezzling funds from the council to use for the pier. He was sentenced to five years and the pier company went into receivership. On 21 Oct 1908 the receiver offered the pier to Herne Bay Urban District Council for £6,000, and the council completed purchase on 29 September 1909. The council considered the old Pavilion Theatre at the pier entrance too small so in 1910 organised a competition to design a new Grand Pier Pavilion. Percy Waldram, Mr Moscrop-Young and Mr Glanfield of London won it, and in May to June of that year the marquee section was widened and the pavilion was built for £2,000. It seated a thousand and its auditorium was 130 by 95 by 35 feet high, with stage and dressing rooms. It had a rock maple, multi-purpose floor for roller skating, dancing, public events and community activities. Sir John Knill, Lord Mayor of London, arrived on 3 August 1910 through the decorated streets of Herne Bay with a coach parade of mayors and sheriffs to lunch on the pier, and opened it with a trumpet fanfare from the 2nd Northumberland Fusiliers. The Grand Pavilion survived on 9 September 1928 when the theatre, shops and Mazzoleni's cafe at the entrance were destroyed by fire. In 1924 the pier received a new electric tramcar built by Strode Engineering Works at Herne, and in 1932 the Pier Approach was redeveloped to replace the fire-damaged site.
Herne Bay Pier