The Entertainment Avenue is a wide pedestrian avenue within The O2, with artificial palm trees and other decorations, built around the circular arena building which takes up the centre of the dome structure.
The entertainment avenue has buildings on either side, which are leased to tenants who run bars and restaurants, and resembles a shopping centre.

The buildings on the Entertainment Avenue include a music club known as indigo at The O2, an exhibition space, a cinema managed by Cineworld and 26 bars and restaurants.
The cinema includes 11 screens over 2 levels including one 770 capacity auditorium (Sky Super Screen) which is the third largest screen, by screen-size, in London, and the sixth largest screen in the UK.
It uses the vista ticketing system, where tickets can be purchased from any stall selling refreshments.
Cineworld began operating the cinema, taking over from Vue in 2010.

Fast food outlets have been banned from the development as the theme is 'aspirational but accessible', trying to avoid it being seen as a shopping centre but more like Covent Garden.
The Entertainment Avenue is a wide pedestrian avenue within The O2, with artificial palm trees and other decorations, built around the circular arena building which takes up the centre of the dome structure. The entertainment avenue has buildings on either side, which are leased to tenants who run bars and restaurants, and resembles a shopping centre.
The buildings on the Entertainment Avenue include a music club known as indigo at The O2, an exhibition space, a cinema managed by Cineworld and 26 bars and restaurants. The cinema includes 11 screens over 2 levels including one 770 capacity auditorium (Sky Super Screen) which is the third largest screen, by screen-size, in London, and the sixth largest screen in the UK. It uses the vista ticketing system, where tickets can be purchased from any stall selling refreshments. Cineworld began operating the cinema, taking over from Vue in 2010.
Fast food outlets have been banned from the development as the theme is 'aspirational but accessible', trying to avoid it being seen as a shopping centre but more like Covent Garden.
The O2