All Kisses wrappers have the paper strip called a plume as an identification tag sticking from the top of the foil wrapper.
 When the paper plume was added to the Kisses wrapper in 1921, originally it was a flag for the "Hershey's" brand, distinguishing Hershey's Kisses from its competitors.

 A few years later in 1924, Hershey received a registered US trademark for its wrapper design, consisting of the conical foil wrapper plus the paper plume.

Later "KISSES" was printed on the paper plume, as well as other Kisses flavors.
The company has also added special variety plumes (such as "cheesecake").
Special messages have been available for various occasions, including "Happy Halloween" and "Love is in the air".
All Kisses wrappers have the paper strip called a plume as an identification tag sticking from the top of the foil wrapper.  When the paper plume was added to the Kisses wrapper in 1921, originally it was a flag for the "Hershey's" brand, distinguishing Hershey's Kisses from its competitors.
 A few years later in 1924, Hershey received a registered US trademark for its wrapper design, consisting of the conical foil wrapper plus the paper plume.
Later "KISSES" was printed on the paper plume, as well as other Kisses flavors. The company has also added special variety plumes (such as "cheesecake"). Special messages have been available for various occasions, including "Happy Halloween" and "Love is in the air".
Hershey's Kisses