The hotel is designed in the Streamline Moderne style of Art Deco.
Oliver Hill designed a three-storey curving building, with a central circular tower containing the entrance and a spiral staircase, and a circular cafe at the north end.
 The front of the hotel is decorated with two Art Deco seahorses, which can be viewed at close proximity from the hotel's rooftop terrace.

The hotel stands on the seafront with the convex side facing the sea, and the concave side facing the former Morecambe Promenade railway station, in homage to the railway company whose showcase hotel this was.
Hill designed the hotel to complement the curve of the promenade, which allowed guests to view spectacular panoramas of the North West coast.
The hotel is designed in the Streamline Moderne style of Art Deco. Oliver Hill designed a three-storey curving building, with a central circular tower containing the entrance and a spiral staircase, and a circular cafe at the north end.  The front of the hotel is decorated with two Art Deco seahorses, which can be viewed at close proximity from the hotel's rooftop terrace.
The hotel stands on the seafront with the convex side facing the sea, and the concave side facing the former Morecambe Promenade railway station, in homage to the railway company whose showcase hotel this was. Hill designed the hotel to complement the curve of the promenade, which allowed guests to view spectacular panoramas of the North West coast.
Midland Hotel, Morecambe