In the early days, Menem sported an image similar to the old caudillos, such as Facundo Quiroga and Chacho Peñaloza.
He groomed his sideburns in a similar style.
His presidential inauguration was attended by several gauchos.
Contrary to Peronist tradition, Menem did not prepare huge rallies in the Plaza de Mayo to address the people from the balcony of the Casa Rosada.
Instead, he took full advantage of mass media, such as television.
In the early days, Menem sported an image similar to the old caudillos, such as Facundo Quiroga and Chacho Peñaloza. He groomed his sideburns in a similar style. His presidential inauguration was attended by several gauchos. Contrary to Peronist tradition, Menem did not prepare huge rallies in the Plaza de Mayo to address the people from the balcony of the Casa Rosada. Instead, he took full advantage of mass media, such as television.
Carlos Menem