The label on Jägermeister bottles features a glowing Christian cross seen between the antlers of a stag.
This image is a reference to the two Christian patron saints of hunters, Saint Hubertus and Saint Eustace, both of whom converted to Christianity after experiencing a vision in which they saw a Christian cross between the antlers of a stag.

In the product name on the label is one of the few surviving examples of the use of the long s in print.

The label contains the following verse from the poem Weidmannsheil, by the forester, hunter, and ornithologist Oskar von Riesenthal; von Riesenthal is not credited on the label.

Das ist des Jägers Ehrenschild,

dass er beschützt und hegt sein Wild,

weidmännisch jagt, wie sich's gehört,

den Schöpfer im Geschöpfe ehrt.

According to Mast-Jägermeister SE, the translation is:
It is the hunter's honour that he

Protects and preserves his game,

Hunts sportsmanlike, honours the

Creator in His creatures.

A loose translation which  preserves the rhyme and meter is:
This is the hunter's badge of glory,

That he protect and tend his quarry,

Hunt with honour, as is due,

And through the beast to God is true.
The label on Jägermeister bottles features a glowing Christian cross seen between the antlers of a stag. This image is a reference to the two Christian patron saints of hunters, Saint Hubertus and Saint Eustace, both of whom converted to Christianity after experiencing a vision in which they saw a Christian cross between the antlers of a stag.
In the product name on the label is one of the few surviving examples of the use of the long s in print.
The label contains the following verse from the poem Weidmannsheil, by the forester, hunter, and ornithologist Oskar von Riesenthal; von Riesenthal is not credited on the label.
Das ist des Jägers Ehrenschild,

dass er beschützt und hegt sein Wild,

weidmännisch jagt, wie sich's gehört,

den Schöpfer im Geschöpfe ehrt.
According to Mast-Jägermeister SE, the translation is:
It is the hunter's honour that he

Protects and preserves his game,

Hunts sportsmanlike, honours the

Creator in His creatures.
A loose translation which  preserves the rhyme and meter is:
This is the hunter's badge of glory,

That he protect and tend his quarry,

Hunt with honour, as is due,

And through the beast to God is true.
Jägermeister