The first residents moved into the tower on December 18, 2009, as part of a soft opening, while hotel guests were expected to occupy the building beginning on December 28, followed by an official opening planned for January 2010.
A pool was expected to open in the summer.
The tower was promoted as the world's largest timeshare building, and the sign alongside the top of the building contained the largest letters of any sign on the Las Vegas Strip.
The tower was also the first timeshare project to be connected to a major casino resort.

The tower contained 1,201 units and 28 penthouses, and was owned by Westgate Resorts, while Planet Hollywood was the marketing and operating partner.
Approximately 200 units were to be used as timeshares, while the remainder would be used as hotel rooms for the Planet Hollywood resort.
When PH Towers opened, the Planet Hollywood resort was in the process of being sold to Harrah's Entertainment, which become the tower's new marketer and operator the following year.

Westgate Resorts began suffering from effects caused by the Great Recession, as banks were declining to finance sales at the tower.
In November 2011, Resort Finance America LLC acquired a controlling interest in the tower and appointed Hilton Grand Vacations Company to rebrand the tower as part of the Hilton vacations company.
Hilton would also provide vacation ownership sales as well as marketing services.
At the time, there were more than 12,000 owners in the timeshare tower, who were not to be affected by the sale.
The tower was subsequently sold to LV Tower 52 LLC.
On March 1, 2012, the property was renamed as "Elara, a Hilton Grand Vacations Club."
The tower was featured in the 2012 documentary film, The Queen of Versailles.
By 2017, the resort was known as "Elara by Hilton Grand Vacations."
The first residents moved into the tower on December 18, 2009, as part of a soft opening, while hotel guests were expected to occupy the building beginning on December 28, followed by an official opening planned for January 2010. A pool was expected to open in the summer. The tower was promoted as the world's largest timeshare building, and the sign alongside the top of the building contained the largest letters of any sign on the Las Vegas Strip. The tower was also the first timeshare project to be connected to a major casino resort.
The tower contained 1,201 units and 28 penthouses, and was owned by Westgate Resorts, while Planet Hollywood was the marketing and operating partner. Approximately 200 units were to be used as timeshares, while the remainder would be used as hotel rooms for the Planet Hollywood resort. When PH Towers opened, the Planet Hollywood resort was in the process of being sold to Harrah's Entertainment, which become the tower's new marketer and operator the following year.
Westgate Resorts began suffering from effects caused by the Great Recession, as banks were declining to finance sales at the tower. In November 2011, Resort Finance America LLC acquired a controlling interest in the tower and appointed Hilton Grand Vacations Company to rebrand the tower as part of the Hilton vacations company. Hilton would also provide vacation ownership sales as well as marketing services. At the time, there were more than 12,000 owners in the timeshare tower, who were not to be affected by the sale. The tower was subsequently sold to LV Tower 52 LLC. On March 1, 2012, the property was renamed as "Elara, a Hilton Grand Vacations Club." The tower was featured in the 2012 documentary film, The Queen of Versailles. By 2017, the resort was known as "Elara by Hilton Grand Vacations."
Elara (timeshare)