The official unveiling by Prime Minister Ben Chifley commenced at 2:30 pm on Monday, 29 November 1948, in the Fishermen's Bend Social Hall.
The 400 guests applauded when silver curtains parted to reveal a cream Holden, in a black velvet setting and sparkling under spotlights, as an orchestra played Brahms' Waltz in A-flat.
The celebrations at the plant were attended by 1,200 official guests.
The Holden was released for sale to the public at Port Melbourne, Victoria.
The car was marketed simply as the Holden, without a model name.
It had a 132.5 cu in (2,171 cc) cast-iron straight six engine which produced 60 hp (45 kW), connected to a three-speed manual transmission.
It managed the 0–60 mph (0–97 km/h) sprint in 18.7 or 27.7 seconds.
Sources differ.
It also had a dust proof body, and a small 37 ft turning circle.

The 50-2106 coupe utility, based on the 48-215 sedan, was released in January 1951 and in July 1953 the Holden "Business Sedan", essentially a taxi version of the 48-215, was added to the range.
The 48-215 and 50-2106 models were replaced by the Holden FJ series in 1953.
The official unveiling by Prime Minister Ben Chifley commenced at 2:30 pm on Monday, 29 November 1948, in the Fishermen's Bend Social Hall. The 400 guests applauded when silver curtains parted to reveal a cream Holden, in a black velvet setting and sparkling under spotlights, as an orchestra played Brahms' Waltz in A-flat. The celebrations at the plant were attended by 1,200 official guests. The Holden was released for sale to the public at Port Melbourne, Victoria. The car was marketed simply as the Holden, without a model name. It had a 132.5 cu in (2,171 cc) cast-iron straight six engine which produced 60 hp (45 kW), connected to a three-speed manual transmission. It managed the 0–60 mph (0–97 km/h) sprint in 18.7 or 27.7 seconds. Sources differ. It also had a dust proof body, and a small 37 ft turning circle.
The 50-2106 coupe utility, based on the 48-215 sedan, was released in January 1951 and in July 1953 the Holden "Business Sedan", essentially a taxi version of the 48-215, was added to the range. The 48-215 and 50-2106 models were replaced by the Holden FJ series in 1953.
Holden 48-215