In 2006, RedOne produced the single "Bamboo" that was named an "Official Melody" for the 2006 FIFA World Cup. "
Bamboo" was featured for the branding and promotion of the event during television broadcasts and advertising campaigns, branded cross-promotions, and as a part of the World Cup Official Music Program, gaining him much audio exposure.
In addition, The Fédération Internationale de Football Association (FIFA) made him the main producer and songwriter for the 2006 World Cup Official Music Program.

RedOne also produced a "mash-up" remix of Shakira's "Hips Don't Lie" featuring Wyclef Jean and RedOne's "Bamboo."
The remix was performed by Shakira and Wyclef Jean at the World Cup's Final in Berlin to an estimated worldwide television audience of more than 1.2 billion.

Although "Bamboo" helped establish him as a notable producer in the global marketplace, RedOne himself claimed that the song didn't have the impact he thought it would, saying: "It was a good thing for me as a personal achievement but in terms of business or attracting labels to get more work, it didn't have a big impact, especially not in the US.
It opened a few doors that closed quickly after."
It was then that he decided to move to the United States with the aim of breaking his career there.

In 2007, RedOne decided to move to Jersey City, New Jersey with his wife for better career opportunities, believing this to be his "now or never opportunity".
Initially the move proved unsuccessful; he struggled to secure even a single production and lost all of his money in the process.
Penniless and sleeping on an air mattress with his wife, he was ready to move back to Sweden.
He says in an interview with Global Post: "I was really depressed, I told my wife, ‘We gotta go back'.
She said we should borrow money and try for a few more months and then really give up if nothing good happens".

His American breakthrough came when he met with Epic Records to present a song for Kat DeLuna, on an upcoming debut album of hers.
RedOne started playing songs in front of the marketing team and label president Charlie Walk.
After playing the song "Whine Up", RedOne says, "Walk interrupted me and said, "Stop, you're a genius!"
I couldn't believe it.
We spent the rest of the time playing music and dancing, it was surreal".
A subsequent meeting led to RedOne being given a Jennifer Lopez song to remix followed by a couple of demos for Menudo.
RedOne was also entrusted the production role on Kat DeLuna's debut album 9 Lives.

As 2007 came to a close, Alan Melina and Laurent Besencon, of New Heights Entertainment, the management company for Lady Gaga and RedOne, introduced the two them.
Together, they wrote a song titled, "Boys, Boys, Boys", which was intended as a spin-off of Mötley Crüe's "Girls, Girls, Girls", and produced hits that became hugely popular including "Just Dance", "Bad Romance" and "Poker Face".
In 2006, RedOne produced the single "Bamboo" that was named an "Official Melody" for the 2006 FIFA World Cup. "Bamboo" was featured for the branding and promotion of the event during television broadcasts and advertising campaigns, branded cross-promotions, and as a part of the World Cup Official Music Program, gaining him much audio exposure. In addition, The Fédération Internationale de Football Association (FIFA) made him the main producer and songwriter for the 2006 World Cup Official Music Program.
RedOne also produced a "mash-up" remix of Shakira's "Hips Don't Lie" featuring Wyclef Jean and RedOne's "Bamboo." The remix was performed by Shakira and Wyclef Jean at the World Cup's Final in Berlin to an estimated worldwide television audience of more than 1.2 billion.
Although "Bamboo" helped establish him as a notable producer in the global marketplace, RedOne himself claimed that the song didn't have the impact he thought it would, saying: "It was a good thing for me as a personal achievement but in terms of business or attracting labels to get more work, it didn't have a big impact, especially not in the US. It opened a few doors that closed quickly after." It was then that he decided to move to the United States with the aim of breaking his career there.
In 2007, RedOne decided to move to Jersey City, New Jersey with his wife for better career opportunities, believing this to be his "now or never opportunity". Initially the move proved unsuccessful; he struggled to secure even a single production and lost all of his money in the process. Penniless and sleeping on an air mattress with his wife, he was ready to move back to Sweden. He says in an interview with Global Post: "I was really depressed, I told my wife, ‘We gotta go back'. She said we should borrow money and try for a few more months and then really give up if nothing good happens".
His American breakthrough came when he met with Epic Records to present a song for Kat DeLuna, on an upcoming debut album of hers. RedOne started playing songs in front of the marketing team and label president Charlie Walk. After playing the song "Whine Up", RedOne says, "Walk interrupted me and said, "Stop, you're a genius!" I couldn't believe it. We spent the rest of the time playing music and dancing, it was surreal". A subsequent meeting led to RedOne being given a Jennifer Lopez song to remix followed by a couple of demos for Menudo. RedOne was also entrusted the production role on Kat DeLuna's debut album 9 Lives.
As 2007 came to a close, Alan Melina and Laurent Besencon, of New Heights Entertainment, the management company for Lady Gaga and RedOne, introduced the two them. Together, they wrote a song titled, "Boys, Boys, Boys", which was intended as a spin-off of Mötley Crüe's "Girls, Girls, Girls", and produced hits that became hugely popular including "Just Dance", "Bad Romance" and "Poker Face".
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