The building was constructed for the Equitable Life Insurance Company in 1968, with the company maintaining ownership of the building from 1968 to 1997 when it was sold to Chicago-based LaSalle Advisors for roughly $36 million.
In 2007, it was purchased by Equastone 100 Peachtree LLC for $57 million.

Due to the late-2000s recession, the value of the building dropped by more than 25%, and the building reached a vacancy level of 50%.
By April 2009, the building was in foreclosure, and was to be auctioned in May of that year.
Equastone owed $52 million to Capmark Bank, and thus was upside-down on its mortgage.

On June 2, 2009 the building was put up for auction in Atlanta.
The only bidder, 100 Peachtree Street Atlanta LLC, an affiliate of Capmark Bank, bought the building for $29.5 million.
In late January 2010 there were reports that Georgia State University was interested in buying the building and its parking deck and in May 2011 the Atlanta Journal Constitution reported that GSU was in negotiations to purchase the building to house its J. Mack Robinson College of Business.
No deal was ever publicly announced.
 On July 6, 2011, the building was purchased by Florida-based America's Capital Partners for $19 million.
The building was constructed for the Equitable Life Insurance Company in 1968, with the company maintaining ownership of the building from 1968 to 1997 when it was sold to Chicago-based LaSalle Advisors for roughly $36 million. In 2007, it was purchased by Equastone 100 Peachtree LLC for $57 million.
Due to the late-2000s recession, the value of the building dropped by more than 25%, and the building reached a vacancy level of 50%. By April 2009, the building was in foreclosure, and was to be auctioned in May of that year. Equastone owed $52 million to Capmark Bank, and thus was upside-down on its mortgage.
On June 2, 2009 the building was put up for auction in Atlanta. The only bidder, 100 Peachtree Street Atlanta LLC, an affiliate of Capmark Bank, bought the building for $29.5 million. In late January 2010 there were reports that Georgia State University was interested in buying the building and its parking deck and in May 2011 the Atlanta Journal Constitution reported that GSU was in negotiations to purchase the building to house its J. Mack Robinson College of Business. No deal was ever publicly announced.  On July 6, 2011, the building was purchased by Florida-based America's Capital Partners for $19 million.
Equitable Building (Atlanta)