In 1973, the band and their manager Stig Anderson decided to have another try at Melodifestivalen, this time with the song "Ring Ring".
The studio sessions were handled by Michael B. Tretow, who experimented with a "wall of sound" production technique that became the wholly new sound.
Stig Anderson arranged an English translation of the lyrics by Neil Sedaka and Phil Cody and they thought this would be a surefire winner.
However, on 10 February 1973, the song came third in Melodifestivalen; thus it never reached the Eurovision Song Contest itself.
Nevertheless, the group released their debut studio album, also called Ring Ring.
The album did well and the "Ring Ring" single was a hit in many parts of Europe and also in South Africa.
However, Stig Anderson felt that the true breakthrough could only come with a UK or US hit.

When Agnetha Fältskog gave birth to her daughter Linda in 1973, she was replaced for a short period by Inger Brundin on a trip to West Germany.
In 1973, the band and their manager Stig Anderson decided to have another try at Melodifestivalen, this time with the song "Ring Ring". The studio sessions were handled by Michael B. Tretow, who experimented with a "wall of sound" production technique that became the wholly new sound. Stig Anderson arranged an English translation of the lyrics by Neil Sedaka and Phil Cody and they thought this would be a surefire winner. However, on 10 February 1973, the song came third in Melodifestivalen; thus it never reached the Eurovision Song Contest itself. Nevertheless, the group released their debut studio album, also called Ring Ring. The album did well and the "Ring Ring" single was a hit in many parts of Europe and also in South Africa. However, Stig Anderson felt that the true breakthrough could only come with a UK or US hit.
When Agnetha Fältskog gave birth to her daughter Linda in 1973, she was replaced for a short period by Inger Brundin on a trip to West Germany.
ABBA