In 1996 and 1997, Haier opened production facilities in Indonesia and the Philippines respectively and failed in an attempt enter Thailand's domestic market due to the presence of local companies.

Haier entered the US market in 1999.
In the US it focused upon two niche markets in compact refrigerators and electric wine cellars.
Haier began to manufacture full-sized refrigerators for North American market.
This would bring it into direct competition with established American companies GE, Whirlpool, Frigidaire, and Maytag.
As part of its strategy, Haier built a production facility in the United States at Camden, South Carolina, opened in 2000.
By 2002, US revenues reached USD $200 million, still small compared to its overall revenue of $7 billion.
Also in 2002, Haier moved into a building in midtown Manhattan.
Formerly the headquarters for the Greenwich Savings Bank, the 52,000-square-foot (4,800 m²) building was built in 1924 in the neo-classical style.

Production facilities were constructed in Pakistan in 2002 (see Haier Pakistan) and Jordan in 2003.
In Africa, Haier has plants in five countries: Tunisia, Nigeria, Egypt, Algeria and South Africa.
The company also purchased a Meneghetti's factory in Italy and began placing its products in European retail chains, either under its own brand or under OEM agreements with foreign partners.
Currently Haier has entered into a joint venture agreement with the government of Venezuela.

Haier Appliances (India) P. Ltd initiated its commercial operations in January 2004.
Its headquarters is in New Delhi, and in 2015 it had 33 operations, including those in Mumbai, Bangalore, Chennai, and Kolkata.
 It was listed among the top 20 most trusted brands in India by The Brand Trust Report, a study conducted by Trust Research Advisory.

In June 2005, Haier made a bid to acquire Maytag Corporation, backed by private equity funds Blackstone Group and Bain Capital.
The bid was for US$1.28 billion, or $16 per share, topping a previous offer of $14.26 per share made by Ripplewood Holdings.
In the end, however, Maytag was bought by Michigan based Whirlpool Corporation which offered $1.7 billion in cash and stock, or $21 per share, plus assumed debt.

In 2009, Haier surpassed Whirlpool to become the fourth largest refrigerator producer in terms of sales with a global market share of 6.3%.

In 2012, Haier Group acquired the appliance business from New Zealand-based Fisher & Paykel.

In June 2016 Haier Group acquired General Electric's appliance division for $5.4 billion.
GE Appliances is headquartered in Louisville, KY.

On 28 September 2018, it was announced that Haier acquired Italy based Candy group.
In 1996 and 1997, Haier opened production facilities in Indonesia and the Philippines respectively and failed in an attempt enter Thailand's domestic market due to the presence of local companies.
Haier entered the US market in 1999. In the US it focused upon two niche markets in compact refrigerators and electric wine cellars. Haier began to manufacture full-sized refrigerators for North American market. This would bring it into direct competition with established American companies GE, Whirlpool, Frigidaire, and Maytag. As part of its strategy, Haier built a production facility in the United States at Camden, South Carolina, opened in 2000. By 2002, US revenues reached USD $200 million, still small compared to its overall revenue of $7 billion. Also in 2002, Haier moved into a building in midtown Manhattan. Formerly the headquarters for the Greenwich Savings Bank, the 52,000-square-foot (4,800 m²) building was built in 1924 in the neo-classical style.
Production facilities were constructed in Pakistan in 2002 (see Haier Pakistan) and Jordan in 2003. In Africa, Haier has plants in five countries: Tunisia, Nigeria, Egypt, Algeria and South Africa. The company also purchased a Meneghetti's factory in Italy and began placing its products in European retail chains, either under its own brand or under OEM agreements with foreign partners. Currently Haier has entered into a joint venture agreement with the government of Venezuela.
Haier Appliances (India) P. Ltd initiated its commercial operations in January 2004. Its headquarters is in New Delhi, and in 2015 it had 33 operations, including those in Mumbai, Bangalore, Chennai, and Kolkata.  It was listed among the top 20 most trusted brands in India by The Brand Trust Report, a study conducted by Trust Research Advisory.
In June 2005, Haier made a bid to acquire Maytag Corporation, backed by private equity funds Blackstone Group and Bain Capital. The bid was for US$1.28 billion, or $16 per share, topping a previous offer of $14.26 per share made by Ripplewood Holdings. In the end, however, Maytag was bought by Michigan based Whirlpool Corporation which offered $1.7 billion in cash and stock, or $21 per share, plus assumed debt.
In 2009, Haier surpassed Whirlpool to become the fourth largest refrigerator producer in terms of sales with a global market share of 6.3%.
In 2012, Haier Group acquired the appliance business from New Zealand-based Fisher & Paykel.
In June 2016 Haier Group acquired General Electric's appliance division for $5.4 billion. GE Appliances is headquartered in Louisville, KY.
On 28 September 2018, it was announced that Haier acquired Italy based Candy group.
Haier