Les Schwab Tire Centers, a chain of tire stores based in Prineville, has been associated with the city since the company's founding in 1952.
As of 2005, the Les Schwab Tire Center chain operates more than 390 stores in California, Idaho, Montana, Nevada, Oregon, Utah, and Washington, does more than $1.5 billion in sales each year, and according to the AP, is the number two private tire retailer in the United States.
The company announced December 12, 2006, that it would be moving the corporate headquarters to nearby Bend, where a growing number of its executives live, including Dick Borgman who became CEO on the same day.
In 2006, journalist Mike Rogoway noted:
A decade ago, Schwab could have devastated Prineville by pulling out.
Now, though, the city that suffered through the downturn in the wood products industry is enjoying an economic renaissance.
Federal jobs with the Bureau of Land Management and Forest Service help anchor the economy [Judge Scott Cooper, Crook County administrator, was quoted], while a housing boom and a growing tourism industry have diversified the area.

Prineville got its first Starbucks in 2006, and a plan was floated to reopen the city's long-shuttered movie theater.
In December 2006, unemployment was 4.4 percent, the lowest since the 1960s.

In 2010, Prineville was selected as the location for a new data center for Facebook.
This center has been met with criticism from environmental groups such as Greenpeace because the power utility company contracted for the center, PacifiCorp, generates 70 percent of its electricity from coal.
Since 2010, Facebook has funded multiple projects in Prineville, including water mains and new devices at local schools{cn}.

On February 21, 2012, Apple announced that it would open a "Green Data Center" on a 160-acre (65 ha) tract of land owned by the company.

Both Apple and Facebook have invested over a billion dollars, each, in multiple data centers within Prineville City limits, in the past 8 years.
Les Schwab Tire Centers, a chain of tire stores based in Prineville, has been associated with the city since the company's founding in 1952. As of 2005, the Les Schwab Tire Center chain operates more than 390 stores in California, Idaho, Montana, Nevada, Oregon, Utah, and Washington, does more than $1.5 billion in sales each year, and according to the AP, is the number two private tire retailer in the United States. The company announced December 12, 2006, that it would be moving the corporate headquarters to nearby Bend, where a growing number of its executives live, including Dick Borgman who became CEO on the same day. In 2006, journalist Mike Rogoway noted:
A decade ago, Schwab could have devastated Prineville by pulling out. Now, though, the city that suffered through the downturn in the wood products industry is enjoying an economic renaissance. Federal jobs with the Bureau of Land Management and Forest Service help anchor the economy [Judge Scott Cooper, Crook County administrator, was quoted], while a housing boom and a growing tourism industry have diversified the area.
Prineville got its first Starbucks in 2006, and a plan was floated to reopen the city's long-shuttered movie theater. In December 2006, unemployment was 4.4 percent, the lowest since the 1960s.
In 2010, Prineville was selected as the location for a new data center for Facebook. This center has been met with criticism from environmental groups such as Greenpeace because the power utility company contracted for the center, PacifiCorp, generates 70 percent of its electricity from coal. Since 2010, Facebook has funded multiple projects in Prineville, including water mains and new devices at local schools{cn}.
On February 21, 2012, Apple announced that it would open a "Green Data Center" on a 160-acre (65 ha) tract of land owned by the company.
Both Apple and Facebook have invested over a billion dollars, each, in multiple data centers within Prineville City limits, in the past 8 years.
Prineville, Oregon