According to a 2014 poll conducted by GlobeScan and the Program on International Policy Attitudes for the BBC World Service, the British public views Israel overwhelmingly negatively, while Israelis view the UK positively: 72% of British people were reported as holding negative views towards Israel, with only 19% holding positive ones.
The same poll recorded that 50% of Israeli respondents viewed the UK favourably, with only 6% doing so negatively.

An October 2015 poll of the British public, commissioned by the Britain Israel Communications and Research Centre and carried out by the British market research firm Populus, indicated that 62% of Britons described themselves as viewing Israel negatively, while 19% said they were favourable to Israel.
In the same poll 52% of respondents said they considered Israel "an ally of Britain", with 19% of respondents disagreeing with that description.
Respondents were asked if they agreed with the statement: "I don't boycott goods or produce from Israel and find it difficult to understand why others would single out Israel to boycott given everything else that's going on around the world at the moment"—43% said they agreed while 12% said they disagreed.
When asked if they would be more likely to boycott goods from Israeli settlements in the occupied territories than goods from Israel itself, 25% replied in the affirmative and 19% replied in the negative.
According to a 2014 poll conducted by GlobeScan and the Program on International Policy Attitudes for the BBC World Service, the British public views Israel overwhelmingly negatively, while Israelis view the UK positively: 72% of British people were reported as holding negative views towards Israel, with only 19% holding positive ones. The same poll recorded that 50% of Israeli respondents viewed the UK favourably, with only 6% doing so negatively.
An October 2015 poll of the British public, commissioned by the Britain Israel Communications and Research Centre and carried out by the British market research firm Populus, indicated that 62% of Britons described themselves as viewing Israel negatively, while 19% said they were favourable to Israel. In the same poll 52% of respondents said they considered Israel "an ally of Britain", with 19% of respondents disagreeing with that description. Respondents were asked if they agreed with the statement: "I don't boycott goods or produce from Israel and find it difficult to understand why others would single out Israel to boycott given everything else that's going on around the world at the moment"—43% said they agreed while 12% said they disagreed. When asked if they would be more likely to boycott goods from Israeli settlements in the occupied territories than goods from Israel itself, 25% replied in the affirmative and 19% replied in the negative.
Israel–United Kingdom relations