In 2014, Markle founded the lifestyle website The Tig, where she wrote about food, fashion, beauty and travel, and profiled inspirational women.
As the website grew, Markle brought in experts such as dieticians, make-up artists, and fitness and yoga instructors.
The website's audience consisted primarily of the fans of Markle and Suits.
Markle reinforced The Tig's messages of self-love, positivity, and spirituality on social media, reaching 3 million followers on Instagram, 800,000 on Facebook, and 350,000 on Twitter.
She closed The Tig in April 2017, taking all of its articles offline, and deleted her social media accounts in January 2018.
It was estimated that, as a lifestyle blogger, Markle earned about $80,000 annually from endorsements and sponsorships.

As editor-in-chief of The Tig, Markle became known for her fashion sense.
She released two fashion collections with Canadian clothing company Reitmans in 2015 and 2016.
The lines were based on her personal style and that of her Suits character, described as "aspirational girl next door", and quickly sold out.

Markle has cited Emmanuelle Alt as her style inspiration.
In an interview with Glamour, the Duchess said that she favored "that French way of styling, where if your outfit is pulled together, then something's got to be dishevelled—your hair, your make-up".
In her youth, Markle's "sensibility had always been relaxed California girl style" consisting of jeans, cut-offs and flip-flops.
She usually prefers "streamlined dresses" with "neutral colors" and bateau necklines, and likes "monochromatic and tonal dressing".
She has worn outfits and ensembles by a wide variety of fashion designers.

In December 2017, Markle caused a surge in interest in Scottish retailer Strathberry after carrying one of their handbags to a public event shortly after her engagement.
This was reported as an indication that her fashion choices would produce her own version of the Kate effect.
After Markle and Prince Harry's first appearance as a couple, brands Mackage, Birks, R&R Jewelers, Crown Jewelers and Everlane noted an upswing in their website hits and sales.
It has been speculated that Markle's effect would be greater, as she has a strong appeal in America.
She caused a boost in the sales of yellow gold in the first quarter of 2018 in the United States.

In 2018, Tatler named the Duchess on its list of Britain's best dressed people, praising her for redefining "modern royal style with every subsequent appearance".
Following the announcement of her pregnancy, the Duchess appeared in a Karen Gee dress that resulted in the breakdown of the designer's website.
She was ranked one of the best dressed women in 2018 by fashion website Net-a-Porter, and was nominated for the 2018 Teen Choice Awards in the category Choice Style Icon.
In 2019, British brand Reiss reported a growth in profits, after the Duchess was seen wearing a mini-dress by them on International Women's Day.
In 2014, Markle founded the lifestyle website The Tig, where she wrote about food, fashion, beauty and travel, and profiled inspirational women. As the website grew, Markle brought in experts such as dieticians, make-up artists, and fitness and yoga instructors. The website's audience consisted primarily of the fans of Markle and Suits. Markle reinforced The Tig's messages of self-love, positivity, and spirituality on social media, reaching 3 million followers on Instagram, 800,000 on Facebook, and 350,000 on Twitter. She closed The Tig in April 2017, taking all of its articles offline, and deleted her social media accounts in January 2018. It was estimated that, as a lifestyle blogger, Markle earned about $80,000 annually from endorsements and sponsorships.
As editor-in-chief of The Tig, Markle became known for her fashion sense. She released two fashion collections with Canadian clothing company Reitmans in 2015 and 2016. The lines were based on her personal style and that of her Suits character, described as "aspirational girl next door", and quickly sold out.
Markle has cited Emmanuelle Alt as her style inspiration. In an interview with Glamour, the Duchess said that she favored "that French way of styling, where if your outfit is pulled together, then something's got to be dishevelled—your hair, your make-up". In her youth, Markle's "sensibility had always been relaxed California girl style" consisting of jeans, cut-offs and flip-flops. She usually prefers "streamlined dresses" with "neutral colors" and bateau necklines, and likes "monochromatic and tonal dressing". She has worn outfits and ensembles by a wide variety of fashion designers.
In December 2017, Markle caused a surge in interest in Scottish retailer Strathberry after carrying one of their handbags to a public event shortly after her engagement. This was reported as an indication that her fashion choices would produce her own version of the Kate effect. After Markle and Prince Harry's first appearance as a couple, brands Mackage, Birks, R&R Jewelers, Crown Jewelers and Everlane noted an upswing in their website hits and sales. It has been speculated that Markle's effect would be greater, as she has a strong appeal in America. She caused a boost in the sales of yellow gold in the first quarter of 2018 in the United States.
In 2018, Tatler named the Duchess on its list of Britain's best dressed people, praising her for redefining "modern royal style with every subsequent appearance". Following the announcement of her pregnancy, the Duchess appeared in a Karen Gee dress that resulted in the breakdown of the designer's website. She was ranked one of the best dressed women in 2018 by fashion website Net-a-Porter, and was nominated for the 2018 Teen Choice Awards in the category Choice Style Icon. In 2019, British brand Reiss reported a growth in profits, after the Duchess was seen wearing a mini-dress by them on International Women's Day.
Meghan, Duchess of Sussex