I can't believe how quickly this cable went bad. I bought this one due to good reviews both of the cable and the company.I bought a Scosche Retractable iPhone/iPod cable and this retractable stereo cable, and I regret both purchases.I bought this cable after using a Zip-Linq retractable cable for over 2 years in my Civic. When that cable finally went bad (got a short near the connectors), I searched in ernest for a replacement. When I came accross the Scosche, I thought it was worth giving it a try. Boy, do I regret that! This cable was dead with regular (but by no means heavy) use in 3 months.Even at it's low cost, I regret my purchase.I have similar regrets about my other Scosche purchase. I'm sticking with Zip-Linq from now on.