Every time I get a new phone, I buy a car charger. Lesson learned the hard way years ago on a trip and forgot the AC wall charger at home. So, I just got a new Treo 755p and needed a car charger. I was a little wary on this item since two previous reviewers mentioned they had not received the same brand as advertised. I received a Cellet brand charger, in the same packaging as shown in the photo. All of my prior chargers have had a thick coiled cable. Those held up well. I'm not sure how this relatively thin wire is going to hold up over time, especially with the spring driven coiling system. We'll see on that. My only complaint has been that the phone plug is a little too large. It requires a careful line up and a hard push in order to lock it in place. Maybe it will loosen over time.