That's the reaction everybody has when they see this phone.Flip it open, and the display is not only detailed, it's BRIGHT! Yet it's standby and talk time are outstanding.The inobtrusive built-in camera is actually useful (VGA resolution) even in low light conditions. For really dark scenes, it has a white-light LED that illuminates the scene briefly. I find myself taking all sorts of snapshots that I could never take before because the phone is right there by my side. (My digital cameras are often put away somewhere and only dragged out for expected photo ops.)The ringtones are startling; the birds chirp convincingly; the bells ring with scintillating clarity; there are even some short passages with the human voice. Listen to the ringer just once and you will wonder why you've been listening to those annoying buzzes on your old phone for so long.Oh yes, I almost forgot. Reception and voice quality are at least equal to the best I have heard to date (Siemens S46). Buy this phone. It has no equal.