I have used over 7 bluetooth headset in past 3-4 years, and have paid from $25-$85 for those. I read the reviews and demo video, got to admit the video impressed me and I thought it is worth a try since the my current Plantronics HS 610 was not working so well when used outside a confined area.To test the noise cancelling feature, I sat in my car and turned up the CD player volume to a pretty loud level, the kind of level you would to turn the level when you are alone in the car. I called my office and left a message so that I could check for myself what the voice quality sounded like. Next I called my wife and spoke to her for 15 minutes, she was surprised when I switched back to the handset and it was almost impossible to have a conversatoin on the handset.The bottom line is that this headset not only cuts the noise for the person on the other end, but it also amplifies their voices and improves the overall quality.The only downside is that the ear loop may be little too advance for me and it is almost impossible to slide on to my ear with one hand. I have learned to do that after 4 weeks but it is still not very convinient. The headset is light and you can almost forget that it is over your ear. I think they can improve upon this and hence the 4 stars.Most retailers sell this for between $85-$120, I paid $85 and seriously recommend buying it if you get it at that price.