I put this sticky pad on top of a cup holder cover i have on my Honda Accord 2010. I tend to put ipods or my cellphone there and whenever the car moves it slides out and falls to the car's floor. Using this sticky pad, it prevents that for me.It is easy to remove if you decide to get rid of it altogether. You don't have to stick it permanently on any part of your car.Things that don't bother me about it but should be noted.It doesn't stay on the cover that well.Its like it could fall off if there was enough dust between it and the cover.Just like any other sticky thingie, this thing can easily collect dust. It looks like you can just wash it off though. I haven't tried.Update:Yep you can just pull it off, wash it, dry it properly (overnight) and put it back where it was.I bought a 2nd one so that I can put stuff on the dashboard now. So I can use the cupholder.