It's no secret that we need to protect our skin from the sun. Whether you bronze beautifully or burn badly, the body's natural reaction to sunlight shows us that too much unprotected exposure is unhealthy for our skin.

Some startling statistics also help solidify this fact. According to the American Academy of Dermatology, more than 3.5 million nonmelanoma skin cancers in more than 2 million people are diagnosed in the U.S. each year.

Research also suggests that one in five Americans will develop skin cancer at some point in their life and that by 2015 about one in 50 Americans will be diagnosed with melanoma, which according to the Skin Cancer Foundation is the most dangerous form of skin cancer and is most commonly caused by ultraviolet (UV) radiation from the sun or tanning beds.

"UV exposure causes free radicals to form in your skin and they damage your skin cell's DNA," says Dr. Cynthia Bailey, a board-certified dermatologist and the President and CEO of Advanced Skin Care and Dermatology Physicians. "This leads to skin cancer. It also leads to a series of events in the skin that cause a cycle of skin collagen breakdown and skin thinning."

Bailey says the damage caused by this series of events can also lead to wrinkles, sun freckles, age spots and blotchy pigmentation with broken capillaries.

The AAD believes that skin cancer would be much less prevalent if more of us were aware of the signs and symptoms, knew how to check for them and actually took the time to do so. However, perhaps another part of the problem is that we're uninformed about how to properly protect ourselves.

According to the three skincare experts that we consulted, there are quite a few misconceptions about what needs to be done in order to adequately protect your skin from the sun. One of the most common mistakes: not using sunscreen every day, even when it’s not sunny.

Dr. Susan Huang, a board-certified dermatologist at the Harvard teaching hospital Beth Israel Deaconess Medical Center, and an instructor of Harvard Medical School says that it’s a good idea to use a sunscreen with a sun protection factor (SPF) of at least 30 daily.

"I tell patients that the best sunscreen is the one they’ll use regularly," says Dr. Jeffery Benabio, a board-certified dermatologist and the Physician Director of Healthcare Transformation at Kaiser Permanente. “So make sure you like the feel and scent of it."

No one likes dealing with sunburn, no wants to be another statistic and most of all, no one wants to deal with skin cancer. Seaside vacations and sunny summer barbeques are some of the best things about summer, but the opportunity for more time spent outside also means a huge increase in prolonged exposure to intense sunlight.

Protecting yourself isn’t all that difficult, but it does require more than one quick application before you head out the door, which is why we've rounded up this list of 11 need-to-know sunscreen tips that will help keep your skin safe from the sun this summer and all year long.

Every skincare expert that we talked to said it's important to understand that there's no such thing as waterproof sunscreen. "There is 'water-resistant' sunscreen, but this will also come off your skin after heavy sweating, or a dip in the ocean or pool," says Huang. In fact, Bailey points out that the FDA recently prohibited use of the term "waterproof” because it causes people to falsely believe sunscreen can't come off. "If you buy a water-resistant sunscreen, it will say that it's effective for either 40 minutes or 80 minutes. That will tell you how long your skin can be wet or sweaty before you need to reapply," says Benabio.

Huang, Benabio and Bailey all agree; another one of the most common mistakes that people make with sunscreen is not using enough of it. "Most adults need about 1 ounce (the size of a shot glass) to fully cover their bodies," says Benabio. "Many sunscreens come in bottles of 3 to 6 ounces, so, that’s 3 to 6 applications. If you’re using the same bottle of sunscreen in July that you opened in May, you're not using enough." All three doctors also noted that it’s important not to neglect often missed body parts like the ears, neck, lips, hands and feet.

Earlier we mentioned that products with an SPF of 30 will protect against 97 percent of UVB rays. "After that the percent of UVB rays blocked doesn’t go up very much as the SPF numbers go up," Bailey explains. (e.g. SPF 50 will block 98 percent of UVB rays and SPF 70 98.5 percent.) "If you follow the recommended 1 ounce of sunscreen application for the average sized adult body surface in a swim suit, then at SPF 30 you are equally protected by either product," says Bailey. "What's more important is to choose a sunscreen that is labeled 'broad-spectrum,' meaning that it protects against both UVB and UVA rays," Benabio adds.

"It's very important to match the right sunscreen to your skin type so that you love your product and wear it every day,” says Bailey. “I always recommend mineral zinc oxide based products because of the way zinc works and because it is one of only two FDA approved broad spectrum ingredients to block UV-A1 rays, which are the most intense and are out all day, all year and penetrate the skin most deeply.” Bailey’s website provides an excellent in-depth guide that can help you choose the right sunscreen for your skin type and individual needs. You can also refer to her “quick pick” guide based on the most common skin types and questions that she receives.

Sunscreen can't block every single type of light ray emitted by the sun. "Even zinc oxide lets the very end of the UV-A1 rays through," says Bailey. "It's why you need to wear a full brimmed hat and sun protective clothing when possible for the best protection."

"Tanning beds are never safe, with or without sunscreen," says Benabio. "Tanned skin is damaged skin. Simply put, there is no such thing as a ‘safe tan.'" Bailey adds, "Tanning beds emit mostly UV-A1 which causes skin cancer and is the most aging UV ray for the skin. Sunscreens don't block this ray well, and if they did you wouldn't get a tan from a tanning bed." She explains that it's impossible to have a tan without accruing damage to your DNA (the type of damage that causes cancer) and without causing future wrinkles.

Bailey made note of two ingredients that buyers should beware when purchasing sunscreen: avobenzone and oxybenzone. "Avobenzone products are not stable. They break down once formulated and they break down when they neutralize UV rays on your skin,” she says. “Oxybenzone products are absorbed through your skin and the chemical has been demonstrated to be a hormone disruptor.” Benabio added that there is also some controversy concerning alpha hydroxy acids (AHA’s) in sunscreens. "Consumers who want to be extra cautious might avoid those sunscreens," he says. However, aside from avoiding these, all of our experts emphasized the fact that not using sunscreen is far more dangerous than exposure to its ingredients.

For the complete list of the 11 Myths About Sunscreen -- And How You Can Protect Your Skin Properly, go to TheActiveTimes.com.

More Stories From The Active Times: -- 6 Things To Know About Sun Protection -- 3 Surfer-Tested Sunscreens That Won't Wash Away -- How to Decipher the New Sunscreen Labels

Like us on facebook, follow us on twitter, and subscribe to our YouTube channel.

VIDEO OF THE DAY:Getting Big Break In Sports Movie

Summary:
By Katie Rosenbrock
TheActiveTimes.com
It's no secret that we need to protect our skin from the sun. Whether you bronze beautifully or burn badly, the...


is on the cusp of stardom, and with that, he faces those inevitable dating rumors.

But one of those rumors he can put to rest – he is definitely not dating

"It's just crazy how the tiniest piece of information can get spread all across the world when the right name's involved," he tells PEOPLE. "It was such a lesson."

Thwaites, who also played Prince Philip in Disney's

, now plays Jonas in the movie adaptation of Lois Lowry's Young Adult novel.

"They took a risk on me," he says. "It was a dream come true."

The movie (which opened this week) has been Jeff Bridges's passion project for nearly two decades. The actor, who plays the titular "Giver," acquired the rights to the book in the '90s and tried to get it made for years before The Weinstein Co. finally agreed to finance the movie.

For Thwaites, 25, working with Bridges, 64, was the best part of filming

"I love Jeff," he says. "The way he works on set is so cool and chill. He keeps it very creative and very open."

"The best thing for a young actor is to watch an older actor work," he adds. "That was the best gift. It was such an honor."

So is Thwaites prepared for the superstardom that comes with appearing in a movie adaptation of a popular YA novel?

"It's already bringing me newfound fame," he says. "I don't know what to do. It's been really crazy. It's really exciting, but at the same time, it's quite daunting."

Summary: The actor puts those dating rumors to rest


Kevin Hart and Eniko Parrish

has a lot to say about last night.

The comedian got engaged to girlfriend Eniko Parrish on Monday, choosing a very special – and conspicuous! – occasion to pop the question: her 30th birthday bash.

And it was all captured on video.

In footage from the fête posted on Instagram, the funnyman can be seen holding a mic while gushing out about his gal.

"On this perfect day I chose to make the most perfect decision," he says before getting down on one knee, as partygoers erupt into ecstatic screams.

"I said YES!!!!! To the most amazing man in the world," Parrish

of his new fiancée, who proudly flashed her sparkly new bling.

"She said YEEEEESSSSS...... #Happy #MyRib #iF------LoveHer," he wrote on Instagram, in typically irreverent Hart fashion.

Earlier that day, Hart gave big-ups to Parrish in another

, writing: "Happy Birthday to the most amazing woman in the world. Today is your day babe & we are going to party like it's 1999. "

Turns out, they'd also party as a blissful, newly engaged duo.

Summary: The actor popped the question to his girlfriend at her 30th birthday bash


Jeremy Heimans is co-founder and CEO of Purpose.com, a home for building social movements to help solve major global problems. Purpose has built global movements to fight cancer (with LIVESTRONG) and eliminate nuclear weapons in 20 years (with Global Zero, a new initiative led by more than 200 world leaders and endorsed by President Obama) and is currently building a national movement to change America's food culture with Jamie Oliver. Purpose recently launched All Out, the world's first global movement organization for LGBT people and their allies.

In 2007, Jeremy co-founded Avaaz.org, the world's largest online citizens' movement, with more than eight million members. In 2005, he co-founded GetUp.org, an Australian political movement and internationally recognized social movement phenomenon that today has more members than all of Australia's political parties combined. In 2004, he co-founded an advocacy group in the US presidential elections that ran a highly publicized online and media campaign, raising millions of dollars in small online donations.

In 2011, Jeremy received the Ford Foundation's 75th Anniversary Visionary Award and World Economic Forum at Davos named him a Young Global Leader. His work has been recognized in publications like The Economist and the New York Times. Jeremy began his career with the strategy consultants McKinsey and Company. He was educated at Harvard University and the University of Sydney. He is a citizen of Australia and the Netherlands, and lives in New York.

Ms. Ory Okolloh is the Google Policy and Government Relations Manager for Africa. She is also a co-founder of Ushahidi and served as the organization's Executive Director from inception until December 2010, and the co-founder of Mzalendo, a website that tracks the performance of Kenyan Members of Parliament.

Ms. Okolloh graduated summa cum laude with a B.A. degree in Political Science from the University of Pittsburgh, and with a J.D. from Harvard Law School. She was previously a summer associate in Covington and Burling, Washington DC and a Chayes Fellow at the World Bank's Department of Institutional Integrity.

Ory is a frequent speaker at conferences including TED, World Economic Forum, Poptech, CGI, Techonomy, and the Monaco Media Forum on issues around citizen journalism, the role of technology in Africa, and the role of young people in reshaping the future of Africa.

She has been recognized as one of the Most Influential Women in Technology in 2011 by Fast Company, one of the top 100 Global Thinkers by Foreign Policy Magazine, a Huffington Post 2010 Game Changer, and as a Young Global Leader by the World Economic Forum. Ory is also the recipient of the Monaco Media Forum Award, and the World Economic Forum Tech Pioneers award.

Stephen brings Omidyar Network exceptional experience in applying media and technology to create positive social impact. Based in London, Stephen leads Omidyar Network's global Government Transparency initiative. His portfolio includes FrontlineSMS, Global Voices, mySociety, Refugees United, The XYZ Show, and Ushahidi, where he is a board member.

Prior to Omidyar Network, Stephen served as the Chief Executive of the BBC World Service Trust, where he led a period of sustained growth that included building programs in more than 40 countries in the developing world.

Stephen is a board member of CARE International in the U.K. He holds an MA in Oriental and African Studies from the University of London.

Michael Birch is co-founder and Chief Monkey of Monkey Inferno in San Francisco. Monkey Inferno is a personal incubator working on five consumer internet and mobile ideas in parallel, these include Jolitics.com, a Political Networking site, and WaterForward.org, a charitable venture on behalf of charity: water.

Prior to Monkey Inferno Michael co-founded a series of internet business with his wife Xochi. These include BirthdayAlarm.com, Ringo.com and most notably Bebo.com which sold in 2005 to AOL for $850m.

Zaw Thet, CEO and co-founder of 4INFO, is a veteran of the technology/wireless industries, setting the bar for how companies reach and engage consumers on their mobile devices. 4INFO was founded in 2004, and under Zaw's leadership, has become the largest independent mobile media company in the US: managing mobile media, marketing, and advertising for thousands of top tier publishers and advertisers and tens of millions of users every month.

In addition, Zaw is an angel investor, board member, and advisory board member for a select group of private technology companies in the mobile, social networking, and media/advertising sectors. Zaw is frequently quoted in the national press on telecommunications and media issues in outlets such as The Wall Street Journal and The New York Times. He is a featured speaker at technology, mobile and digital advertising conferences, recently appearing at TechCrunch Disrupt, South by Southwest, CTIA, IAB, ad:tech, iMedia, and the 4A's. Business Week named Thet as one of the "New M-Commerce Barons" in 2006.

Zaw is also committed to non-profits, serving on the national board of After School All Stars (ASAS), founded by Governor Schwarzenegger and now the largest non-profit of its kind, serving over 85,000 underprivileged 6-8th graders in schools across the US. Zaw's passion for the non-profit sector led him to found Palindrome Advisors, a nonprofit organization whose mission is to change how leaders give back. With over one hundred Founding Advisors, Palindrome links the nonprofit world with executive level leaders that give back through a number of programs, including but not limited to: serving on the board of a nonprofit (the Palindrome Pledge), mentoring the next generation of entrepreneurs (Palindrome Startups), engaging in volunteering programs and nonprofit-based salons, and dedicating time and resources to building tools specifically for nonprofit partners.

Zaw was selected by The United Nations Foundation as one of ten of the brightest entrepreneurs under the age of 40 to help the UN achieve a new level of innovation and impact in solving global problems. Together they form the first class of the Foundation's Global Entrepreneurs Council - the next generation of great thinkers who pledge to help the UN create a better world.

Prior to founding 4INFO, Thet was part of the early social networking industry at Spoke Software and was a special consultant to the San Francisco 49ers. While at Stanford, Thet's entrepreneurial spirit drove him to take a leave of absence after freshman year and start his first company, GetInventory, a web-based supply chain management company. Thet graduated from Stanford University with degrees in Political and Computer Science, where he was a President's Scholar. He has an MBA from the Stanford Graduate School of Business, where he was a Soros Fellow.

Perry Chen is co-founder and CEO of Kickstarter, the largest funding platform for creative projects in the world. Prior to Kickstarter, he co-founded the Southfirst gallery in Brooklyn, NY. Perry lives in New York and, sometimes, New Orleans.

Sarah is Director of New Media at Beatbullying. She is a multi award-winning interactive designer with nearly twenty years' experience in new media, with a particular interest in the way young people use the internet. Before joining Beatbullying, she worked as Creative Director at a number of agencies servicing prominent Third Sector clients such as Save The Children UK, Equality and Human Rights Commission, Womankind Worldwide and Action Medical Research.

Sarah was instrumental in the design of the CyberMentors website which is revolutionising the provision of mentoring and counselling online and is currently working with her team on a major new platform development being built in Python and Erlang, which is underpinning the next generation of CyberMentors websites. She also led the hugely successful and award-winning Big March campaign from a social media and development perspective.

Sarah speaks regularly at conferences on social media, design and development issues.

Rakesh R. Rajani is the Head of Twaweza (meaning 'we can make it happen' in Swahili), a ten-year initiative to enhance access to information, citizen agency and public accountability in East Africa. Until the end of 2007 he served as the founding Executive Director of HakiElimu, an independent organization that promotes citizen engagement in education in Tanzania. Rakesh's interests include the connections between information, imagination and public action; political economy of policy making; and budget transparency and public engagement.

Rakesh advises/serves on several boards, including Revenue Watch International, Aidspan – a watchdog of the Global Fund, the International Budget Partnership (IBP), ONE, the Foundation for Civil Society in Tanzania (FCS), and the Hewlett/Gates Foundations initiative on Quality Education in Developing Countries (QEDC). He has also been a fellow of Harvard University since 1998, most recently involved in its Joint Learning Initiative on Children and AIDS (JLICA). He has written and/or edited over 300 papers, popular publications, and op-eds in English and Swahili.

Rakesh did his university education in the US at Brandeis and Harvard, graduating summa cum laude and was elected to Phi Beta Kappa.

David Edelstein is Director of the Grameen Foundation Technology Center and Vice President of Technology Programs at Grameen Foundation. As the leader of Grameen Foundation's work in technology, he guides programs that create innovative and sustainable approaches to employing technology for the benefit of the world's poor. This includes efforts to develop services that can be accessed on widely available mobile phones, in domains such as health and agriculture, to improve lives and livelihoods. It also encompasses efforts in technology for microfinance, including an open-source software initiative designed to accelerate the growth of microfinance institutions (Mifos) and efforts to enable the poor to transfer funds using mobile phones. Before joining Grameen Foundation, David spent three years at Microsoft, designing business models to provide affordable technology products for people in emerging markets. David also worked in Brazil for four years with the consulting firm McKinsey & Company, where he developed business strategies tailored to the needs of consumers and businesses in developing countries. Previously, David conducted economic analyses and evaluated public policy with the White House Council of Economic Advisers and with Resources for the Future. He holds a Bachelor's degree in Environmental Science and Economics from Colby College and a Master's degree in Economics and Public Policy from Princeton University.

Christian Sarkar is the co-founder of $300 House project, an online collective at 300house.com which is using an organic, ecosystems-based approach to tackle the challenge of affordable housing at the base of the pyramid. In his spare time, Christian is an online business strategist and the founder of Double Loop Marketing, a thought leadership agency for individuals and organizations. His clients include some of the world's smartest people.

A practicing pediatrician, former Wall Street computer consultant, and former CDC epidemiologist with a passion for combining technology and public health to address inequities in developing countries, Dr Selanikio leads DataDyne's pioneering efforts to develop and promote new technologies for health and international development, including the award-winning EpiSurveyor mobile data collection project.

Named by Forbes magazine as one of the most powerful innovators of 2009, Joel Selanikio is a winner of the 2009 Lemelson-MIT Award for Sustainability and the 2009 Wall Street Journal Technology Innovation Award for Healthcare IT. His work has been reported on by The Economist, The Wall Street Journal, the BBC, and the Washington Post, among others. He is a member of the Clinton Global Initiative, and a participant in the World Economic Forum in Davos, Switzerland and the annual Renaissance Weekend retreat.

In his former role as an officer of the Public Health Service, Dr Selanikio served as the Chief of Operations for the HHS Secretary's Emergency Command Center in the aftermath of 9/11. In 2005, he was given the Haverford Award for Humanitarian Service for his work in treating tsunami victims in Aceh, Indonesia (for which he was profiled in the Washington Post).

Dr Selanikio holds a bachelor's degree from Haverford College, and an MD from Brown University, and is a graduate of the Epidemic Intelligence Service fellowship of the CDC. He continues to practice clinical pediatrics both as an Assistant Professor at Georgetown University and on the Emergency Response Team of the International Rescue Committee, and is a Fellow of the American Academy of Pediatrics.

Dr Vanessa Neumann is a Senior Fellow at the Foreign Policy Research Institute. She holds a Ph.D. in political philosophy from Columbia University, where she is now an Associate of the University Seminar on Latin America at the School of International and Public Affairs (SIPA). From 2005-2007, Dr Neumann was Adjunct Assistant Professor of political philosophy at Hunter College of The City University of New York. A native Venezuelan, Dr Neumann has worked as a journalist in Caracas, London and the United States. She is Editor-at-Large of Diplomat, a London-based magazine to the diplomatic community and a regular contributor to the Washington, DC-based magazIne The Weekly Standard on Latin American politics. She has also written for The (London) Sunday Times, The Guardian, The Daily Telegraph and Standpoint, been interviewed for The New York Times, the BBC, Al Jazeera English and Caracol radio, and spoken on Hugo Chávez's Bolivarian Revolution at Columbia and Yale Universities.

Mariéme Jamme is a London-based CEO, blogger, technologist and social entrepreneur with a passionate commitment to helping empower her fellow Africans through education, leadership, social entrepreneurship and economic development.

Philanthropist and currently the CEO of Spot One Global Solutions, a UK based company that helps IT organizations (Editors and Software Vendors) gain a foothold in Europe, the Middle East, Africa and Asia.

She recently founded Iconsience a think tank uniting business experts and like-minded individuals in a friendly atmosphere to brainstorm ethical scenarios for sustainable business, social, technological and environmental development in Africa.

Mariéme is also an international speaker, and co-founder of Africa Gathering, the first global platform bringing together entrepreneurs and others to share ideas about development in Africa. She has forged a worldwide reputation as an advocate for education, good governance and health on the African continent.

A frequent attendee of TED Conferences and organiser of TEDx's , Marieme has spoken at various conferences around the world about Africa, good governance, poverty, women in Africa, sustainable development, education and new media & technologies.

Mariéme uses her knowledge of African dialects and languages to facilitate communication between governments, investors, businesses and communities in Africa. Recently helped Google, IBM, Shell, organise conferences in Africa. She advises and supports many women and children's charities such as the NSPCC, Oxfam, Plan International, the White Ribbon Alliance, the Gates Foundation, the Acumen Fund, Weforest, Cancer Research, the Hunger Project, and the Freedom Project.

Prior to leading the Spot One team, Mariéme worked as an asset manager at Citibank, JP Morgan and Lloyds TSB and in various software companies such as Primavera INC (now Oracle), Microsoft, Osiatis and CA. Since then, she has been working closely with businesses, investors and governments in Africa to encourage accountability and help them increase investment in education, agriculture, infrastructure and new technologies.

Her current work includes advising the UK Home Office on how to help members of the African Diaspora transfer their knowledge and skills to their countries of origin and acting as a mentor for the black youth in London as part of the Mayor Mentorship program.

Marieme is also a member of the Advisory Panel of the Guardian Newspaper Global Development sections for which she now contributes regular articles.Recent departures in new directions for Mariéme include her appointment in Washington DC as a judge for Africa Rural Connect, a programme of the US National Peace Corps that pools ideas aimed at meeting the needs of African farmers, a seat on the Board of Free Generation International, an organization fighting human trafficking and slavery and She has recently become a board director of the Hive Colab in Uganda, business accelerator and incubator for East African technologists.

Mariéme will present in May 2011 to the State Department in the USA how African are using social media.

Mariéme is a mother of one child who is now 10 years old.

Aleem Walji is the Practice Manager of World Bank Institute's Innovation Team. He oversees the Development Marketplace program which provides social entrepreneurs access to early stage, mezzanine, and growth financing for the delivery of public goods. Mr. Walji also oversees projects focused on Open Government, Transparency and Accountability. As part of his role, Aleem leads efforts related to Open Data, Open Innovation and managing the Bank's competition management platform designed to surface solutions to complex development problems.

Prior to joining WBI, Aleem served as a Head of Global Development Initiatives at Google.org, with a focus on eastern Africa. He led efforts related to increasing transparency and accountability in government and supporting the growth of small and medium-size enterprises in Africa. Aleem was also the first CEO of the Aga Khan Foundation in Syria. His particular interests lie in rural economic development, entrepreneurship, and public-private partnerships. He completed his bachelor's degree in Near Eastern Studies and Anthropology from Emory University and his master's degree in International Development and Regional Planning from the Massachusetts Institute of Technology.

Dr Sobia Hamid is the CEO of DataGiving, a Cambridge-based technology startup launched in 2010. DataGiving provides an innovative online data platform for charities to easily publish information in real-time to consumers about their projects. Sobia founded DataGiving whilst completing her Ph.D. in Genetics at the University of Cambridge. An avid promoter of building global collaborations using creative and innovative technologies, Sobia is passionate about facilitating change for the common good. Sobia was the winner of the TedxCam 2010 Open Data Challenge Hackathon with the 'jaw-dropping' (BBC) online app Ventropy, that impactfully communicates the needs of projects on the microfinance site Kiva.org. Sobia is a UnLtd Social Entrepreneurship Catalyst Award Winner.

Summary: Activate returns to London on 22 June for its third year and we're currently working day and night (literally) to piece together our most ambitious agenda yet but early confirmed speakers include:


DreamWorks Animation CEO Jeffrey Katzenberg recalls the summer of 1994 like it was yesterday.

Katzenberg was chairman of The Walt Disney Studios DIS , a role that included reviving its animated film business. And revive it he did. Come 1994, Walt Disney Studios was back on top: “The Lion King” was the No. 1 movie, the top-selling soundtrack with 25 million albums sold, and a blockbuster video game developed by Sega. Oh, and the No. 1 TV show — a half-hour family sitcom called “Home Improvement,” with Tim Allen — belonged to Disney, too. But all that success did little to stop ex-CEO Michael Eisner from firing him over irreconcilable differences.

The lesson learned? “Do good — just don’t do too good,” quipped the 63-year-old Hollywood exec onstage at a conference hosted by online file-sharing startup Box on Wednesday. Katzenberg is now CEO of DreamWorks Animation DWA , the Glendale, Calif.- animation studio he co-founded with media moguls Steven Spielberg and David Geffen in 2004. Not every film has performed well at the box office — this March’s flop, “Mr. Peabody & Sherman,” cost the studio $57 million in the first quarter — but the studio has also produced blockbusters like “Shrek 2″ and “Shrek the Third.” And its most recent film, “How to Train Your Dragon 2,” crossed the $600 million mark in ticket sales this weekend.

The process by which Katzenberg and his studio go about making movies follows a general philosophy he’s followed for decades. “The one thing I always tried to do a little bit better than what I was expected to do,” he said. “When I go into a situation, whether it was an assignment I had, whether it was as a gopher [years ago], retrieving a danish for someone, or when I come into a staff meeting, I think about how I can exceed expectations and have people walk out of those engagements thinking, ‘well, that was a little bit better. I didn’t expect that.’ When people walk into any product or movie of ours, we want it to be a little bit more than what they were expecting. We don’t always succeed, but we really try hard.”

Case in point: Katzenberg’s 40th wedding anniversary with wife Marilyn isn’t until early next year, but the exec is already plotting a surprise for her. “I’m already working on how in the hell am I going to exceed her expectations,” he mused. “So, if you can you exceed the expectations of those people you’re in business with, almost every single time you will win.”

Summary: DreamWorks Animation's CEO offers a few management lessons on how to get ahead professionally.


FORTUNE — Healthcare today is often really the “practice of medicine” rather than the “science of medicine.”

Take fever as an example. For 150 years, doctors have routinely prescribed antipyretics like ibuprofen to help reduce fever. But in 2005, researchers at the University of Miami, Florida, ran a study of 82 intensive care patients. The patients were randomly assigned to receive antipyretics either if their temperature rose beyond 101.3°F (“standard treatment”) or only if their temperature reached 104°F. As the trial progressed, seven people getting the standard treatment died, while there was only one death in the group of patients allowed to have a higher fever. At this point, the trial was stopped because the team felt it would be unethical to allow any more patients to get the standard treatment.

So when something as basic as fever reduction is a hallmark of the “practice of medicine” and hasn’t been challenged for 100+ years, we have to ask: What else might be practiced due to tradition rather than science?

Today’s diagnoses are partially informed by patients’ medical histories and partially by symptoms (but patients are bad at communicating what’s really going on). They are mostly informed by advertising and the doctor’s half-remembered and potentially obsolete lessons from medical school (which are laden with cognitive biases, recency biases, and other human errors). Many times, if you ask three doctors to look at the same problem, you’ll get three different diagnoses and three different treatment plans.

The net effect is patient outcomes that are inferior to and more expensive than what they should be. A Johns Hopkins study found that as many as 40,500 patients die in an ICU in the U.S. each year due to misdiagnosis, rivaling the number of deaths from breast cancer. Yet another study found that ‘system-related factors’, e.g. poor processes, teamwork, and communication, were involved in 65% of studied diagnostic error cases. ‘Cognitive factors’ were involved in 75%, with ‘premature closure’ (sticking with the initial diagnosis and ignoring reasonable alternatives) as the most common cause. These types of diagnostic errors also add to rising healthcare expenditures, costing $300,000 per malpractice claim.

Healthcare should become more about data-driven deduction and less about trial-and-error. That’s hard to pull off without technology, because of the increasing amount of data and research available. Next-generation medicine will utilize more complex models of physiology, and more sensor data than a human MD could comprehend, to suggest personalized diagnosis. Thousands of baseline and multi-omic data points, more integrative history, and demeanor will inform each diagnosis. Ever-improving dialog manager systems will help make data capture and exploration from patients more accurate and comprehensive. Data science will be key to this. In the end, it will reduce costs, reduce physician workloads, and improve patient care.

Replacing 80% of what doctors do?

Much of what physicians do (checkups, testing, diagnosis, prescription, behavior modification, etc.) can be done better by sensors, passive and active data collection, and analytics. But, doctors aren’t supposed to just measure. They’re supposed to consume all that data, consider it in context of the latest medical findings and the patient’s history, and figure out if something’s wrong. Computers can take on much of that diagnosis and treatment and even do these functions better than the average doctor (while considering more options and making fewer errors). Most doctors couldn’t possibly read and digest all of the latest 5,000 research articles on heart disease. And, most of the average doctor’s medical knowledge is from when they were in medical school, while cognitive limitations prevent them from remembering the 10,000+ diseases humans can get.

Computers are better at organizing and recalling complex information than a hotshot Harvard MD. They’re also better at integrating and balancing considerations of patient symptoms, history, demeanor, environmental factors, and population management guidelines than the average physician. Besides, 50% of MDs are below average! Computers also have much lower error rates. Shouldn’t we take advantage of that when it comes to our health?!

MORE: The next entitlement crisis: Medicaid spending threatens education

Technology compensates for human deficiencies and amplifies our strengths – MDs and less-trained medical professionals can do more. Eventually, computers will replace 80% of what doctors do and amplify their capabilities. Lifecom showed in clinical trials that medical assistants using a diagnostic knowledge engine were 91% accurate without using labs, imaging, or exams. Another clinical study by the same company demonstrated that 75% of cases can be safely triaged to be treated by RNs, with the remainder handled by doctors. A MassGen study found that 25% of the time, a medical record for patients who wound up with ‘high risk diagnoses’ had ‘high information clinical findings’ before a physician finally made the diagnosis — in other words, there was a significant delay that might have been avoided had a clinical decision support system been used to parse the notes!

New technologies will make the receptive doctors better at their jobs – quicker, more accurate, and more fact-based. There is a tremendous opportunity in the influx of data that has never before been available. Once we have a large enough dataset, and an addressable database of research studies, we’ll be able to identify patterns and physiological interactions in ways that weren’t possible before.

Over time, doctors will increase their reliance on technology for triage, diagnosis, and decision-making. Eventually, we’ll need fewer doctors, and every patient will receive the best care. Diagnosis and treatment planning will be done by a computer, used in concert with empathetic support from medical personnel selected more for their caring personalities than for their diagnostic abilities. No brilliant diagnostician with bad manners, a la “Dr. House,” will be needed in direct patient contact. Instead, we’ll use “Dr. Algorithm” to provide the diagnosis, while the most humane humans provide the care.

Systems will start as clumsy toddlers and develop to maturity and efficiency

Don’t expect ace diagnosis systems overnight. They may start as seemingly minor point innovations or as clumsy-sounding systems not ready for prime time.

Imagine using the AliveCor* iPhone case to take an ECG every day for less than $1/test. This device and others like it would capture a lot more information than the typical heart patient’s semiannual ECG check at the doctor’s office (it would also cost a lot less). What if you could send 500 “auto-diagnosed” ECGs to your doctor for less than it costs to get one ECG done in the hospital? Today, most heart disease is identified only after patients have heart attacks. But imagine having preventative cardiac care, enabled by machine-learning software that identifies abnormalities and predicts episodes. We could discover most heart disease before a heart attack or stroke and address it at a fraction of the cost of care that would be needed following such a trauma. But we need a decades-worth of data to be really good at it.

MORE: The supercomputer will see you now

Dermatology appointments could be handled by CellScope*, which produces low-cost iPhone attachments for imaging skin moles, rashes, ear infections, and (in the future) your retina or throat. Those images could be processed by algorithms to detect patterns that warrant closer inspection. A device like the Eyenetra* could give you an eye test and fit you for glasses at little cost or hassle. Adamant* is attempting to produce a chip that can identify hundreds of gases in your breath, which could be used to detect and even identify different types of lung cancer, all for far less than a big CT scanner that’ll just tell you that you have a nodule. Ginger.io* monitors your rate of emailing, tweeting, texting, and calling to gauge your social activity. By watching for changes in your behavior, it can tell how you’re doing far better than a psychiatrist.

These point innovations will seem immaterial at first, but, when there are enough of them, they will integrate and start to feel like a revolution. The technologies of 2020 will be as different from today’s systems as the car floor-mounted, multi-pound cell phones with bulky handset cords of 1986 are from today’s iPhones!

The human element will survive

Some critics of more automated healthcare argue that medicine isn’t just about inputting symptoms and receiving a diagnosis; it’s about building relationships between providers and patients. Providing good bedside manner and answering certain questions can often be handled better by a person than a machine, but you generally don’t need a medical degree to do that. Nurses, nurse practitioners, social workers, and other less expensive, non-MD caregivers could do this just as well as doctors (if not better) and spend more time providing personal, compassionate care. I’m not advocating the removal of the human front-end here. I’m arguing that we should build robust back-end sensor technology and diagnostics through sophisticated machine learning and artificial intelligence operating on data in greater volumes than humans can handle.

A transition to automation has already happened in other areas where we once thought human judgment was required. Most commercial flying is now done by auto-pilot, not by the captain. Algorithmic trading now drives most stock market volume. Google’s GOOG self-driving car has had zero accidents driving 300,000 miles on normal streets. The same replacement of human involvement by computers will also happen in healthcare. This will create a more comprehensive understanding of patients and improve health outcomes with more personalized treatment. Physicians will have MORE time to spend talking to their patients, making sure they understand, socializing care, and finding out the harder-to-measure pieces of information because they’ll spend a less time gathering data and referring to old notes. And, they will be able to handle many more patients, reducing costs.

The source of healthcare innovation

Where will all this innovation come from? Some believe we have to work within the constraints of the medical establishment. I disagree.

Innovation seldom happens from the inside because existing incentives are usually set up to discourage disruption. Pharma companies push marginally different drugs instead of potentially better generic solutions because they want you to be a drug subscriber and generate recurring revenue for as long as possible. Medical device manufacturers don’t want to cannibalize sales of their expensive equipment by providing cheaper, more accessible monitoring devices. The traditional players will lobby/goad/pay/intimidate doctors and regulators to reject innovation. Expecting the medical establishment to do anything different is expecting them to reduce their own profits. Granted, these are generalizations and there are many great and ethical doctors and organizations.

MORE: The bloody patent battle over a healing machine

Fortunately, it doesn’t matter if the establishment tries to do this or not, because it will happen regardless. And it may start at the periphery, e.g. with the 40 million uninsured Americans or the hundreds of millions of people in India with no access. This shift in healthcare delivery will allow for less money to be spent on capital equipment, cutting costs. It will allow us to provide care and basic service to those who can’t afford it now. It will help avoid errors. And, it will prevent simple things from getting worse before being addressed.

Entrepreneurs can come at these challenges and inject new insight. They can ask naïve questions that get at the heart of pervasive and sometimes unperceived assumptions. They can leverage the many insiders to provide real understanding of medicine at the right time. They can build smart computers to be objective cost minimizers while being care optimizers.

This evolution will take time, but it won’t take as long as people think. The move will happen in fits and starts along different pathways, with many course corrections, steps backward, and mistakes. Maybe we’ll start seeing disruption at the fringes. Many naïve innovators, maybe even 90% of them, will attempt this change and fail. But, a few will succeed and change the system. For those of us who support entrepreneurs and companies that create this change, most investments will be lost, but more money will be made than lost through the few successes. None of us knows how this space will turn out, but there’s a huge opportunity for technologists, entrepreneurs, and other forward-thinkers to reduce healthcare expenditures and improve patient care at the very same time.

Vinod Khosla is the founder of Khosla Ventures, a venture capital firm in Menlo Park, CA. A longer version of this story can be found here on its website.

* A Khosla Ventures investment

Summary: Data-driven healthcare won’t replace physicians entirely, but it will help those receptive to technology perform their jobs better.


Khloé Kardashian and French Montana

updated 09/10/2014 AT 06:35 PM EDT

•originally published 09/10/2014 AT 01:30 PM EDT

Is it already over for

The couple's spring fling (they began dating in April) has taken an autumnal fall, a source confirms to PEOPLE.

"They're still talking though," the insider adds. "It wasn't the perfect fit for her."

first broke news of the split Wednesday.

"For all intents and purposes, Khloé is single again," a source told E!, saying Montana, 29, "won't really accept it."

"Khloé thinks he's a great guy, but it just wasn't working out," the source added.

The two have spent a lot of quality time together over the summer: Montana was on hand to help

, even posing for family photos alongside

, saying the shoot was "really fun" and that working with her boyfriend was "easy and comfortable." And the rapper is featured prominently in the trailer for

But Kardashian may have hinted at a breakup with her cryptic

post on Thursday that quoted poet Robert M. Drake.

"Maybe one day we'll find that place where you and I could be together. And we'll catch our dreams within the waves of change," she wrote. "So smile for me one last time and believe that we'll meet again. Until then, I'll be missing you."

Summary: The reality star, who has been dating the rapper since April, is reportedly taking a break in their relationship


In July 1839, in Paris, Louis Jacques Mandé Daguerre announced the invention of photography. Before the year was out, a French photographer was in Jerusalem, making daguerreotypes of the city. So commenced a succession of 19th-century travels with a camera to the Holy Land, first by Frenchmen, swiftly followed by the British, all of whom made their way to Palestine encumbered with their newfangled and impractical equipment, their fragile glass plates and carboys of chemicals, their inadequate maps and their Bibles.

Some of these expeditions were archaeological in intent. Some were inspired by imperialist as well as religious or scientific fervour. The British, in particular, searched for proof positive of biblical narrative and prophesy among the ruins and stones of the Ottoman Empire.

In 1866 a team of British army engineers was sent to Jerusalem to survey the city's drainage and water supply. Two years later the same company returned to map the Sinai Peninsula. On both these expeditions, Sergeant James McDonald took numerous photographs of the places, the terrain, the monuments and the people.

Thirty of the photographs from this second trip are now on show at Kettle's Yard in Cambridge in an exhibition titled Exodus: Between Promise and Fulfilment. The original and deeply complicated context of these photographs is one thing. Here, they are placed alongside a baffling selection of recent artworks in a show curated by British artist David Austen.

We pass from McDonald's panoramas of rocks, scree, wadis and ancient stele, huge and indeterminate landscapes and fragments of stone gateways and walls, to wood engravings of the surface of the sea, and reversed etchings of the night sky, by the Latvian-born American artist Vija Celmins. Her white nights and engraved seas find echoes in McDonald's photographs - both focus on emptiness, on the indeterminate, on spaces too big or too undifferentiated to be comprehended with the eye and the body alone - but their intent is entirely different. We pass from Celmins to the resolutely abstract paintings of Swiss artist Helmut Federle, and the layered and mutedly brushy near-monochromes of Californian John Zurier, and then to the equally image-free zones of British painters Callum Innes and Ian Davenport.

Also among this curious grouping are two highly lacquered, mute and rhomboid sculptures by the American John McCracken. They are like planks leant against the wall, but to say that is to diminish their presence. They loom rather than lean. One is a deep red, the other an implacable black. Finally, two groups of Austen's own delicate watercolour silhouettes of figures, stranded, bereft and alone on their sheets of white paper, complete the show.

McDonald made great efforts, with the photographic equipment available at the time, to capture huge physical spaces, in which a pebble underfoot and a massive distant rock often end up looking the same to the camera. He describes a place where near and far, big and small become indistinguishable. A place where light blasts everything, and shadows fragment his photographs like shrapnel. You could say that this effect is carried over into the surface effects of Innes's and Federle's paintings, but it won't quite do.

The people McDonald photographed, posed as indicators of scale, are intended to give certain images legibility. But their presence somehow seems less real and substantial than the landscape around them. Geology eats everything here. The inscribed ancient stone monuments are more real than the boy who stands beside them, and the convents and crumbling tombs and archways leading nowhere appear as much like accidents of nature as they do of human habitations and remnants of past cultures and beliefs. Pitching these photographs against modern abstract art - Innes's rain of black globs on a stain of yellow shellac, Zurier's layers of thin oil, his submerged brushstrokes, his carefully tuned colour notes and diffused fields - might make us think of the status and appeal of images on the verge of coalescence. Or, equally, on the brink of disappearance, just as McCracken's hard, shiny minimal forms might carry the ponderous, solemn aura of the inscrutable (McCracken, who lives in New Mexico, is reputedly much preoccupied by the idea of alien visitations). Federle, to my knowledge, wants his paintings to be seen as entirely concrete and physical and void of representational or any other kind of connotations or metaphors. Davenport's paintings may reference high points of a kind of modernist spiritual abstraction - comparisons with Barnett Newman are unavoidable - but his glossy lines of poured house-paint and pooled surfaces are the product of an impersonal, gravity-driven process.

It is difficult to say exactly what affinities are shared, either between these seven artists, or with McDonald. That conundrum, perhaps, is the very thing that brings them together. This curatorial and conceptual sleight of hand poses all sorts of questions, none of which really get answered, either by Austen, who writes not one word in the catalogue to tell us, nor by the essay by Anthony Downey. Downey tells us that what connects these artists to McDonald is "the tension between the abstractions of space and the specificities of place; the physical act of demarcating boundaries - whether pictorial or literal... and the manner in which the sheer physicality of an image can defer our understanding of its apparent referent". He finally puts his finger on it when he goes on to talk about "the promise of representation and its suspended realisation", but I am unsure if this is something either McDonald or any of the artists here was actually aiming for, or whether it is something the essayist, and presumably the curator, feels about the works included. We are left suspended. In art, as in literature and music, this is often a very good place to be, but as an exhibition, whatever good things are in it, Exodus doesn't quite make it. Rather than suspended, I feel stranded.

Emptiness is a great subject. But it can be boring and banal, as often as it is awe-inspiring. It depends who's looking. Maybe McDonald was struck by the banality and wretchedness of the terrain he photographed as often as he was struck by its elemental beauty or its history, its mythic sacredness. Then again, aren't the connections we make between images and the world, our own lives and our experiences of art, frequently founded on the happenstance of our own experiences, and the things we have been taught to believe?

It is impossible not to feel the weight of unseen things in McDonald's photographs: the weight of all those stones, of religious history and myth, and also what happened next, and goes on happening, in the name of territorial aspirations, ideas of homeland and occupation. This is not an empty place, nor has it ever been. It is a disputed territory. So, it might be said, is abstraction. Except that people don't die and wars aren't made over the content or lack of it in a one-colour canvas. That said, culture is as much a territory of dispute as any other, and people do die for it, don't they?

The exhibition is worthwhile for McDonald's photographs alone, not just as images, but for all that accrues about them. But their placement among an entirely different order of images and objects complicates what is already a troublesome body of work. Up to a point, I don't object to this. I like exhibitions that shake things up and disturb an easy sense of order and context. Such shows are necessary. To a point, Austen has sought to find echoes and congruences that go largely unexplained, and are perhaps invisible to most viewers of this show.

· Exodus: Between Promise and Fulfilment is at Kettle's Yard, Cambridge, until August 3. Details: 01223 352124.

Summary: James McDonald's photographs of the Sinai Peninsula are bleak and powerful. But why show them next to modern works? By Adrian Searle.


The biggest joy by far of baseball’s season, which is about to end, has been experiencing it with my young daughter. Last year, I took her to a game at the gloriously old-feeling modern ballpark where the San Francisco Giants play. After an exciting play, fans in the stands would throw up their hands and shout. Swept up in the drama, she would do the same. Yet each time, without fail, she would turn to me and ask, “What happened, Daddy?” This year, she notes each change in the Giants’ lineup and can accurately remind me which player did what last time they were at bat. She also has begun to opine on which players are “cute,” commentary my still neophyte father’s ears shudder to hear.

Yes, the simple joys of watching a ballgame with one’s kid are the stuff of literary cliché. For me, though, the simplicity of it all—the circle-of-life sameness of how I experienced baseball with my parents—stands in stark contrast to the digital interruptions that have become part of our lives. I grew up in Chicago going to Wrigley Field, where the Cubs have played for generations. My mother took me out of school more than once to catch a day game. My father and I arrived for weekend games early, a lunch packed by my mom in hand, and took our “unreserved grandstand” seats. My dad read the paper while I hawked autographs during batting practice. Then we watched the game, always staying until the final out—an act of loyalty and self-flagellation, considering we were watching the 1970s Chicago Cubs.

My father also taught me to keep score on a scorecard, a habit I’ve kept up ever since. Make no mistake: I am no die-hard baseball fan. I can take it or leave it most of the season, and I rarely know what’s going on with any team, including San Francisco’s. But when I go to a game, I keep score. It helps me keep my head in the game because it requires paying attention to do a decent job.

What surprised me was how much my daughter enjoyed helping me keep score and how interested she was in the strange scribbles I was making on my one-dollar scorecard. She struggled to learn the odd scoring system that accounts, for example, for a 6-4-3 double-play. I’ve learned over the years that I don’t even keep score “correctly,” at least not how the official scorekeepers do it. That’s okay. I do it the way my dad taught me.

The game we happened to attend was thrilling. The Giants won in extra innings on a walk-off error by the Cardinals’ pitcher. My daugher and wife and I jumped up and down and screamed for joy. I made the final note in my scorecard showing the winning run scored by the Giants.

When the game was over, an older gentleman in the row behind me, beer (not his first) in hand, tapped me on the shoulder and told me how much he enjoyed watching me show my little girl how to keep score. He used a few choice (and unprintable) words to describe the various electronic applications that keep score for you and praised me for doing it right. I pointed out that I don’t actually do it right. “Who cares!” he insisted. “Your way is your way. That’s great.”

That got me thinking. Why is it so special for me to keep score by hand, and why did I get such a kick out of showing my daughter how to do it? Nostalgia? For sure. But it’s also that some things are just better when they’re done slowly, without digital assistance. A hand-marked scorecard is a keepsake, a reminder of a special moment.

I’m no Luddite. I earn my living writing about Silicon Valley after all. But it’s good to be reminded of technology’s limitations. When I read in a review of Matt Richtel’s new book that the distracting effects of texting linger with us many seconds after we’ve put down our phones, I shuddered at the number of times I’ve texted or scanned an email with my daughter in the back seat. I recently had the great fortune of seeing Dan Hoyle‘s one-man show “Each and Every Thing,” a hilarious send-up of the foibles of our technological existence. He’s also no techophobe. But he’s spot-on about the need to tune out now and again. (Read this wonderful conversation with Hoyle for a sense of his wisdom.)

The morning after the exciting playoff game I clipped the box score out of the paper—yes, I subscribe to printed newspapers—and stapled it to the program from the day before. I showed my daughter how to read all the elaborately stylized information in the box score to understand what happened in the game. Box scores surely exist online. But this flimsy piece of paper, inserted into a slightly sturdier scorecard, will last, if not forever, a very long time.

So will my memories—driven by the smallest of data but the biggest of emotions—of a special, special day.

Summary: You could feed a scorecard into a database, but it won't bring a smile to a little girl's face.


Amid the many spectacles at Lincoln Center during New York Fashion Week—elbow-angling posers seeking Instagram stardom, walls of paparazzi hoping to shoot the next big thing, and oh, right, the clothes—one was harder to look away from than the rest: a television screen as large as a ping-pong table, smack dab in the center of the tents.

David Lucatch, founder and CEO of the real-time language translation service Yappn, stood in front of it on a balmy Friday in September, iPad in hand. On the screen behind him was what the company dubbed a “media wall.” Photos, tweets, and Facebook status updates in five languages appeared and fell on top of each other, knocking out the older posts: Tetris for the social media age. The display marked the debut of FotoYapp, a mobile application that allows users to share photos, videos, and comments on a host of social networks in 67 different languages. Lucatch calls it the “final frontier” of the Internet.

“Location is no longer an issue, device is no longer an issue, and connectivity generally isn’t an issue,” he says. “So the last barrier is really language.”

People with large public followings—say, fashion models—might find FotoYapp particularly useful. Through the app, they can post a status update and have it translated into a multitude of languages, so their fans in Japan need not know English to heart, like, or favorite their latest backstage dispatch. On the flip side, FotoYapp can translate what a public personality’s international fan base is posting about them into the star’s native language. For famous people seeking world domination, this kind of thing is crucial.

“If I’m in North America, I can start building a fan base in Greece, in South Korea, because now I’m effectively speaking their language,” Lucatch says. “I may be a big fish in a small ocean, now I can try to be a big fish in a big ocean.”

There are some growing pains. FotoYapp, which declined to release its number of users, runs on a proprietary translation algorithm that figures out what’s relevant to a star or subject based on hashtags. Earlier in the day, the actress Rosario Dawson uploaded a photo of herself leaning against the media wall—“I feel like I’ve suddenly figured out how to speak multiple world languages…!” she wrote—and tagged it #nyfw. Alongside her image, a collection of related posts from different social networks appeared, as did a photo of a plate of tomatoes.

“Now, somehow or another, that plate of tomatoes is tagged with the same information as that,” Lucatch says, pointing to Dawson’s original post. “Our systems learn as they go, what to filter, what not to filter.” He pauses and shrugs. “I mean, maybe that’s someone who went to Fashion Week and said they just had a great meal at Fashion Week.”

This was Lucatch’s first fashion week (from New York, he’d dive into his second, in London). He had purchased some new sports coats and dress shirts for the occasion, and if he appeared slightly staid amidst the many peacocks present at such an event, his product certainly did not. A woman in a bedazzled sweatsuit stopped before the media wall struck a pose while one of Lucatch’s associates took her picture. She had one request: “Can you hashtag ‘the royal obsession?’”

Summary: Strutting, smizing, and surprising at New York Fashion Week with the seasoned technology executive.


Could Tuesday be the day Apple AAPL lights up on its billion-dollar server farm in North Carolina, launching its entry into cloud computing? That’s what the big tease that appeared on the front page of Apple.com Monday morning suggests. [UPDATE: See One more time: The Beatles on iTunes? and Behind the Beatles-iTunes deal.]

Among the threads that seem to be coming together this week:

In a note to clients issued Monday morning, Piper Jaffray’s Gene Munster had this to say about the “online iTunes-related event” scheduled for 10 a.m. EST (7 a.m. PST):

“We believe Apple could announce a cloud-based iTunes service for content streaming to connected devices. Apple is developing a data center in Maiden, NC that we believe could serve as the hub for such a service. The company has indicated that the data center is on track to be completed by the end of CY10 and it will begin using it then. With Apple’s growing family of connected devices (iPhone, iPad, iPod touch, Apple TV, and Macs) it only makes sense that Apple would deliver a cloud-based media service to leverage its competitive advantage in the space: devices. As part of this, the new Apple TV with limited storage, a lower price, and a focus on accessing content over the internet would fit in nicely. We see this device, and the potential iTunes cloud-based service, as a stepping stone for an all-in-one, connected Apple television.”

[Follow Philip Elmer-DeWitt on Twitter @philiped]

Summary: Could Tuesday be the day Apple lights up on its billion-dollar server farm in North Carolina, launching its entry into cloud computing? That's what the big tease that appeared on the front page of Apple.com Monday morning suggests. [UPDATE: See One more time: The Beatles on iTunes? and Behind the Beatles-iTunes deal.] Among the threads…


Uber released its first-ever “partner experience” survey Thursday. It looks at the diversity and earnings of its drivers across the U.S.

The report, which collated feedback from 601 drivers, was commissioned by the ride-share company and was overseen by Uber’s head of policy research Jonathan Hall, and by Alan Krueger, a current member of President Obama’s cabinet and former chair his Council of Economic Advisors.

There are some interesting data highlighted in the paper, from the age distribution of Uber’s partners to the reasons why people sign on to work for the ride-sharing app (flexibility is a big draw.) The data are not comprehensive — the response rate was only 11% — but Uber’s findings provide a fascinating glimpse into how the sharing economy is working for workers.

Here are five standout numbers from the report.

That’s the total number of Uber drivers that completed four or more trips in December.

The number of active drivers has grown exponentially since 2012 when the ride-sharing service launched. The greatest growth in the number of active drivers was in Miami, Austin and Houston, all of which saw Uber launch locally within the past 12 months.

That’s the percentage of female drivers working for Uber.

That share of women drivers exceeds the 8% number seen across the taxi industry in the U.S. About 42% of female Uber drivers say a primary reason for signing up for the gig is the flexibility the job provides, which lets them plan around family, health or educational commitments.

That’s the average hourly wage for Uber drivers across the U.S.

That number can go even higher depending on the city. New York has the highest average hourly rate of $30.35, and San Francisco drivers rake in an average of $23.52. Nationwide, Uber drivers are faring better than their cab-driving counterparts, who are making $12.90 an hour, on average. Over the last three months alone, Uber has doled out over $650 million to its drivers.

That’s the share of Uber drivers who have at least a college degree.

That’s considerably higher than the corresponding percentage for taxi drivers and chauffeurs nationwide, which stands at about 18%. In addition to drivers with degrees, students are also using Uber as a way to earn extra income while they’re in school. About 7% of drivers are current students.

That’s the percentage of Uber operators that have never previously worked as a driver.

That may raise some concerns, which is why certain cities or states have made a concerted effort to better control ride-sharing services. To date, 22 jurisdictions, including cities and states, have implemented pro-ride sharing regulations.

Meanwhile, other areas are still trying to figure out the best way to make sure operations such as Uber are safe and well regulated. Portland, Ore., for example, recently struck a deal with the company to suspend the service while the municipality sorts out legislation for oversight of ride-sharing companies.

Summary: The ride-sharing app is gaining converts among its drivers: 71% say their income is better since signing up.


This post is in partnership with Entrepreneur. The article below was originally published at Entrepreneur.com.

According to professional golfer Phil Mickelson, choosing the right club for the situation is the first step if you’re going to be successful at any point. If you choose the wrong club you will miss your mark, no matter how well you swing. Also, the club that is right for a particular shot will change depending on the player’s ability.

The same is true in business. To succeed, you need to choose the right tool for the situation. That tool may be a particular hire that you make or what software you use. The tool that is right for your business in a particular situation can be different from what is right for another business in a similar situation. If you look at the game of golf long enough, you start seeing ways it can inform your entrepreneurial career. Here are five of those lessons.

Entrepreneurs often begin their businesses with a fair degree of inexperience, not realizing that running your own business is hard. We often look at the pros (in golf and in business), and most of the time they make it look easy. It’s not. It just takes time, patience, and practice. All you have to do is spend five minutes at a driving range to find that out. It is exceedingly rare to find the athlete or business leader who reached great success without years of painstaking, often repetitive, honing of skills. Much of this hard work is done without glory or praise. The entrepreneur goes through it all for the long-term goals he or she envisioned at the beginning and along the way.

If you watch a professional golf tournament, you’ll hear commentary about the players or their caddies walking the course before they play a round. Many of history’s greatest players, like Jack Nicklaus, did this to get the layout of the course, know the hole positions and discover any potential problems. After doing this, top players will go back and develop a strategy for how they will attack the course. Often times, players will have a strategy for how they play each and every hole. The same is true when running your own business. You should strongly consider building strategies for individual projects, your first year, three years, five years, and beyond.

Consider Apple’s iPad Air strategy. The iPad Air sells for $499 and costs $274 to make. Some competing tablets sell for close to $200 less. Still, Apple is able to sell its tablet for these premiums because of the multiple ways company marketing has differentiated this product from competitors. These selling points are almost universally famous now. They include design, software and usability, among others. The point is, company strategists created plans for different stages of products and executed them, obviously highly effectively in this case.

Do you ever see Tiger Woods or Rory McDonald carry their golf bag? You won’t, at least not during a professional tournament. Why not? It’s not the job they’re suppose to be doing. They need to focus on finishing the course in fewer strokes than anyone else. Many caddies are also very accomplished golfers, but their best contribution to the duo is carrying the bag and helping the professionals talk through difficult shots. For every business owner, you need to have people surrounding you that help you function at your highest level. Even solo-preneurs can outsource tasks that would free up their time to do more productive things for their business. If you’re CEO of a startup, you shouldn’t be tasked with organizing when and how the food delivery service brings meals for employees during the week. Delegate, and trust the employees you’ve hired to deliver in the areas they’ve been hired for.

I doubt any golfer would tell you that they’ve ever played a perfect round. Time and time again, I hear golfers say that the best you can hope for is a round with the “fewest mistakes.” Even the best rounds usually have one or two shots that put players in a difficult spot. The key is to stay focused and not let one or two bad shots color the ones that come after. If you are running your own business, there will be some surprises that take you off guard and have a negative impact on you. The important thing to remember is that you must stay focused on where you need to go (the goal/the hole), and don’t let a bad break here or there take you mentally out of the game.

Consider the example of Jennifer Scully, owner of Discount Designer Furnishings. She went from being broke and homeless to owning a business that makes over $300,000 a year. Like her, you may need to adapt, or even stretch your abilities, but you have to keep your eye on the goal and avoid letting emotion negatively affect you.

Many business owners, especially entrepreneurs, get down on themselves if they don’t start out “on fire.” Doubts fill their minds and they may question themselves and their decisions. In golf, you have the front nine and back nine — 18 holes. Avid golf fans and the pros themselves will tell you that championships are often decided on the back nine. Many players start off shaky, but they find their rhythm after a few holes. Then they continue to build that momentum all the way through the end.

Being a business owner is tough, but just because the beginning may not go smoothly, that doesn’t mean that you don’t have a strong run ahead of you. Don’t truly start to question yourself until you’ve had many weeks or months of refining business operations. If your daily work just isn’t resulting in the success or profit you’d hoped for, make changes to your product or to how you do things. Stay in the game and find a way to finish strong.

7 Ways to Keep Your Dream Alive When the Going Gets Tough

6 Alternatives to Micromanaging Employees

Win or Lose, Competition Always Makes You Stronger

Watch more career advice from Fortune’s video team:

Summary: There is no such thing as a perfect round of golf, just like there has never been a business that went flawlessly from launch to profitability.


An all-female Iranian theatre group; a singing Lebanese nun; a play that presents testimony from Dutch volunteers with the SS: all these will form part of this year's Edinburgh International Festival, which will focus on the dynamic, ever-changing identity of Europe and the cultures on its fringes.

And, on perhaps a less elevated note, Matthew Bourne, creator of such hit ballet-theatre pieces as The Car Man and his all-male Swan Lake, will premiere his dance version of The Picture of Dorian Gray, which will see the usually carnivalesque Bourne move into darker territory.

This is the second Edinburgh festival programmed by Australian artistic director Jonathan Mills, who took on the role, as a rank outsider for the job, in late 2006. "When I came to the UK I realised that a lot of my preconceptions about living in the UK were wrong," he told the Guardian. "My received cliches about a Europe hidebound by tradition were challenged. A lot more was in flux politically than I had imagined." Hence the festival's jumping-off point as an exploration of Europe's fluid boundaries, borders and identities.

Big names in the festival will include a residency from the dynamic, visionary Russian conductor Valery Gergiev, who will bring his Mariinsky Opera (formerly the Kirov) to Edinburgh in a Polish-language production of the rarely seen Szymanowski opera King Roger. Gergiev will also lead the London Symphony Orchestra through all seven of Prokofiev's symphonies and all his violin concertos, with the Greek virtuoso Leonidas Kavakos as soloist. The Szymanowski was, said Mills, "a moment of personal indulgence - but I believe Szymanowski is as important as Janacek and up there with Berg and Sibelius. King Roger is a masterwork of the operatic repertoire."

The young Venezuelan conductor Gustavo Dudamel, who took Edinburgh and the Proms by storm last year when he brought his Simón Bolívar National Youth Orchestra of Venezuela to the UK, will return, this time with the critically acclaimed Gothenburg Symphony Orchestra.

This year sees the theatre programme in the festival is considerably bumped-up compared with previous festivals. The National Theatre of Scotland, which premiered Gregory Burke's Black Watch at the 2006 festival - a play that has toured to Broadway, Los Angeles, Australia and is now playing in Glenrothes, Fife, the heartland of the regiment's recruiting grounds - will present a new work by David Harrower. The play, 365 One Night To Learn A Lifetime, charts the journeys of adolescents in care as they make their first steps in the world by way of so-called "practice flats". The National Theatre's artistic director, Vicky Featherstone, will direct. "It's picaresque, convulsing, turbulent, colliding narratives," said Mills.

British playwriting will be seen through Polish eyes as Sarah Kane's now classic drama, 4.48 Psychosis, is brought to the festival by the company TR Warszawa. And a Bosnian company, East West Theatre Company, will present a version of Nigel Williams' play Class Enemy. Originally set in 1978 in south London, the Bosnian company transports the action to Sarajevo, 2007. Mills said, "I saw this production in the bombed-out wreck of the engineering faculty of Sarajevo. This is a very intense, fantastic young company, who are setting an example of how young Croatians, Serbians and Bosnians can come together through the theatre."

Also in the theatre programme, a collaboration between Muziektheater Transparent and Collegium Vocale Gent sees a recital of heart-stopping Schubert songs apparently interrupted by people who want to talk about their experiences as Dutch wartime volunteers for the SS. The play, Ruhe, is based on interviews with Dutch Nazis conducted in the 1960s. "It's so intimate; there's no escape. If you are sitting in the audience the person next to you could turn out to be a Nazi border guard," said Mills.

The State Ballet of Georgia will bring Giselle for fans of romantic tutu'd dance, with Nina Ananiashvili, formerly a star of the Bolshoi and New York City Ballet, in the title role, one of her signature parts. Tbilisi-born Ananiashvili is also the artistic director of the company - and they will also bring works by Balanchine, definitively associated with New York but in fact born in Georgia.

The famous Iranian film director Abbas Kiarostami will present an installation called Looking at Tazieh - a form of Shi'ite passion play, with music and singing - in which multiple screens show the different aspects of this ancient and, to UK eyes, alien art form. It will focus not only on the performers but also on the Iranian audiences, who attend outdoor performances of tazieh in large numbers.

Mills said that the festival had broken even last year, but was still carrying a £250,000 accumulated deficit. Its public funding - from the Scottish Executive, Edinburgh city council and the Scottish Arts Council - has been raised by £600,000 this year. "We have communicated very clearly with the government and they have acknowledged that what we need to fulfill the very high expectations of the festival comes at an international price," said Mills.

The emergence of other strong international festivals, such as Manchester's was, far from being unwelcome competition, a good thing, he said: "Any competition that keeps us on our mettle is welcome. Manchester's failure would have been more of a problem to us than its success."

Opening concert Rise and Fall of the City of Mahagonny, by Weill and Brecht. As in "Show me the way to the next whisky bar." Susan Bickley and Willard White sing.

The Two Widows A new production of Smetana's work from Scottish Opera. Kate Valentine and Jane Irwin star.

I Went To The House But Did Not Enter A new work by German music theatre virtuoso Heiner Goebbels with the Hilliard ensemble, using texts by Eliot, Blanchot and Beckett.

Reich evening Anne Teresa De Keersmaeker brings a mini retrospective of her groundbreaking choreography to Steve Reich's music to Edinburgh for the first time.

Messiaen and Adès In Olivier Messiaen's centenary year, his last work performed by the BBC Scottish Symphony Orchestra under Ilan Volkov, and the Scottish premiere of Thomas Adès' beautiful recent work, Tevot.

Karita Mattila The great Finnish diva sings arias from Jenufa and Eugene Onegin. Sakari Oramo conducts the Finnish Radio Symphony Orchestra.

· The Edinburgh International Festival runs from August 8 to 31 2008. Public booking opens on April 12. Box office: 0131-473 2000

Summary: Matthew Bourne, Gustavo Dudamel and Abbas Kiarostami will head this year's Edinburgh International Festival with a lineup focusing on the ever-changing identity of Europe


03/27/2015 AT 07:30 AM EDT

's work philosophy? No work till Brooklyn â¦ er, Manhattan!

producer is a proud St. Louis native, but anyone who's read his

memoir could tell you he hearts N.Y.C.

, season one, 'New York City is my playground,' " Cohen, 46, tells PEOPLE. "I love it. I didn't move here to sleep, and so I haven't really gotten a good night's sleep in 25 years, since I've been here."

Cohen – who moved to the city to pursue his journalism career after studying at Boston University – has certainly kept busy since putting roots down in the concrete jungle, from hosting his own show,

, to moving up the ranks at Bravo and, now,

"I absolutely love it, and it's just energy. It's still exciting, it never gets old," he says of his home. "It's been my main relationship for the last 25 years – it's been with New York City."

Summary: "I didn't move [to New York] to sleep," says the Bravo star


The University of Massachusetts Amherst is doubling down on its effort to become a top-tier source of “Big Data” research. On Thursday, the flagship in the state’s university system will announce the launch of a center for data science. Over the next decade, the school plans to add 40 faculty positions and raise $100 million through industry investments to expand its presence in the burgeoning field.

“We’ve had tremendous strength in multiple areas of data science over the past few years,” said Andrew McCallum, a computer science professor who will be overseeing the center.

The number of students signing up for computer science majors has tripled in the last eight years, he said, and the university has already brought in 40 faculty members whose work in data science has led to numerous interdisciplinary collaborations. With the launch of the center, UMass Amherst intends to build on this “culture of collaboration,” he said. “It will coordinate our activities across campus.”

Those include a new seminar series on computational learning and the creation of undergraduate degree tracks and a master’s concentration in data science, all of which synchronizes with the concerted effort being made nationally to increase the number of students trained in the science, technology, engineering, and math fields. The Mass Technology Leadership Council has estimated that 120,000 data science jobs will be in Massachusetts by 2018 as the innovation economy continues to expand.

Through the center, UMass is also seeking to strengthen ties to area companies that rely on analyzing and mining large amounts of data. McCallum said that Yahoo, Microsoft, and Amazon have all pledged support for its research and educational activities.

“The interests of industry and academia are very well aligned,” he said. “These companies care deeply about our research progress and are eager to hire our students and have our students trained on the technology that they produce.”

Summary: University of Massachusetts Amherst is launching a new center aimed at bolstering the school’s efforts to become a big data powerhouse.


Kelly Monaco and Val Chmerkovskiy

04/29/2015 AT 08:10 AM EDT

, things got very ... steamy

spiced up the stage Tuesday night with a

, during which they quickly went from full costume to underwear clad. (Thanks, Velcro!)

The duo performed the sexy choreography to "Malaguena" by the Brian Setzer Orchestra. And within 21 seconds, the first-ever champ of the ABC competition had ripped off her hot pink skirt and was barefoot in a matching sparkly bikini set, while Chmerkovskiy went from pants to a teensy black brief (oh, and shoes).

And things got even hotter – and wetter – when they began splashing around in a puddle, garnering all sorts of shrieks from the audience.

afterward, writing "Well that happened." He also added an adorable "#sorrymom."

Well that happened.. #DWTS10Anniversary #sorrymom

It has been almost three years since the

actress, 38, and the Ukrainian dancer, 29, were

due to their on- and offstage chemistry all season long.

"Obviously with every week, it gets more and more personal," Chmerkovskiy

at the time. "I was raised with loyalty, honesty, camaraderie. Those are the things that I value the most. She's the person I care about most right now."

Summary: Warning: You may need to cool off after this one


By Bruno Di Leo, General Manager, IBM Growth Markets

FORTUNE — The urbanization of Africa offers great hope for hundreds of millions of people — if the infrastructure can keep up. And technology holds huge promise to make building that infrastructure faster and more efficient.

The 955 million people in Africa — the world’s second most populous continent after Asia — are urbanizing more rapidly than residents of any other region. While more than half Africa’s population lives below the poverty line, an estimated 35% have entered the middle class according to University of Texas Professor Vijay Mahajan, author of the book, Africa Rising.

Today there are 37 cities on the African continent with more than one million people. An estimated 41% of the people in Africa live in cities and, by 2020 more than half will, according to estimates done for the United Nations. Those people are moving to the continent’s cities because they expect more security and better opportunities than they have in rural villages and farms. But often they find that cities aren’t prepared to provide basic needs like clean water and fuel for cooking.

Establishing an infrastructure that will allow newly arrived settlers to thrive and become more productive is a key responsibility for the leaders of those cities and nations.

While infrastructure in most African cities is adversely inadequate, public and private sector leaders have an opportunity to build basic water systems, electricity grids and traffic control systems that will be much more efficient and less energy intensive than the aged infrastructure in developed parts of the world. Technology such as electronic sensors and controls would permit variable pricing for power and finely-tuned measures of water consumption. Smart transit systems could manage traffic far more efficiently than the massive road and parking-lot systems required by vehicles in the U.S., for example.

And Africa is already moving rapidly in one key infrastructure area: communications.

Groupe Speciale Mobile Association (GSMA) — which represents the interests of the global communication industry — says wireless companies will invest $50 billion in sub-Saharan Africa over the next five years. A GSMA and Deloitte study estimates that an increase of 10% in mobile penetration — the number of people who have mobile coverage and are directly connected to the mobile system — can increase the annual GDP growth rate up to 1.2% in a developing country.

The wireless communications revolution is coming at a turning point in Africa’s transition to urban life and a modern economic system. By bypassing the need to build extensive physical infrastructure, wireless telecommunications promise the fastest payback and quickest route to improved productivity of any technology. Cellular networks and eventually wireless broadband promise communications, information, education and finance connectivity that bypass costly physical connections.

Indeed mobile services, led by Kenya’s M-Pesa and South Africa’s eWallet, have helped overcome their region’s shortage of banking facilities. Vodaphone reported that in 2008, after just 18 months of offering M-pesa, four million people were using cell-phone based banking services, nearly equal to the number of people in the country with bank accounts.

World businesses are starting to flock to Africa to fulfill the telecommunications opportunity. A consortium of Nigerian financial institutions and South African investors recently completed a $250 million underseas fiber cable along Africa’s West coast. That is resulting in slashed prices by Internet service providers who now have competing sources of bandwidth, according to the UN’s ITU. The ITU expects far more bandwidth to become available in the next two years.

Another company that is showing its belief in the prospects for wireless in Africa is India’s Bharti Airtel. Earlier this year Bharti spent $9 billion to buy most of Kuwait’s Mobile Telecommunications Co.’s African assets. Bharti has grown explosively to handle more subscribers than any other company in India. Its success reflects a deep understanding of the opportunities presented by very poor customers whose economic fortunes are boosted by cellular connections. Bharti finds Africa attractive because the cellular penetration rate there is still only about 40%.

While broadband access is the long term goal everywhere, it’s important not to underestimate the business potential of cellular connections. Fishermen in Ghana use cell phones to find wholesalers who will give them the best prices for fish they have caught rather than returning to the same dock every day. Esoko Ghana, a market information system, has created a commodity index with prices for many different crops that it sends by daily text message to farmers to help them price their produce.

The experience of India shows that in places where voice calls are expensive and Internet connections rare, entrepreneurs gravitate to text-based messaging. United Villages Networks Ltd., a company founded by recent MIT graduates started out to provide Internet service in villages, but it recast its business model to accept text-message orders from village stores. Now it has established grocery depots in dozens of small cities in India that ship supplies daily to storekeepers who used to have to travel in order to stock their shelves.

The technological revolution that is sweeping Africa demonstrates the entrepreneurial spirit that can spur the continent’s economy. Leaders can leverage that spirit by committing to build a smart, public infrastructure that will promote further economic development and, ultimately, wealth creation for the people of this new and vibrant gateway to the future: Africa.

Bruno Di Leo is General Manager of IBM Growth Markets, a global organization based in Shanghai. He is responsible for driving IBM’s business success in high-growth economies across Asia Pacific, India, Latin America, Central and Eastern Europe, the Middle East and Africa.

Summary: IBM’s general manager for growth markets explains why the rapid urbanization of the world’s second most populous continent represents an unparalleled business opportunity.


PHILADELPHIA, May 7— Steve Garvey's run-scoring single in the eighth inning tonight gave the Los Angeles Dodgers a 2-1 victory over the Philadelphia Phillies and handed Marty Bystrom his first major league defeat after seven victories.

Bystrom, a right-hander, was brought up last September and won five games in the Phillies' drive to the National League East championship. Expos 2, Padres 1

MONTREAL (UPI) - Ellis Valentine broke a 1-1 tie with a double in the eighth and Tim Raines hit an inside-the-park home run to lead Montreal.

Pirates 3, Reds 1 Pirate 7, Reds 1

CINCINNATI (AP) - Dale Berra drove in four runs, three of them with a bases-loaded double, to pace Pittsburgh to victory in the second game. The Pirates won the first game as Tony Pena drove home the winning run with a seventh-inning single, and Rick Rhoden (4-0) and Enrique Romo limited the Reds to seven hits.

Berra drove in the first of his four runs with a single in the second inning. With the bases loaded in the fourth, Berra rapped the first pitch off Mike LaCoss (1-3) down the right-field line to clear the bases and put the Pirates on top 5-1.

There was a 12-minute delay in the second inning of the second game, when Umpire Billy Williams cleared the field after Dave Parker, the Pirates' right fielder, was pelted by some fruit cores thrown from the stands. The Cincinnati police had taken precautionary measures after an article appeared in a local newspaper stating that Parker had been upset over similar incidents in the past. Astros 6, Cubs 0

CHICAGO (UPI) - Bob Knepper pitched a six-hitter for his third shutout of the season and singled and scored in the second inning to lead Houston.

Knepper (3-0) struck out five and walked two in lowering his earned run average to 1.00. Braves 4, Cardinals 3

ST. LOUIS (UPI) - Bruce Sutter walked Brian Asselstine, a pinchhitter, with the bases-loaded and two out in the eighth inning for Atlanta.

Sutter relieved Silvio Martinez (0-2) with one out and runners on first and second, but the Braves worked a double steal and St. Louis intentionally walked Glenn Hubbard to load the bases.

After Sutter struck out Bruce Benedict for the second out, Asselstine, batting for Rafael Ramirez, the shortstop, worked the count to 3-2 before walking and driving in Jerry Royster. American League A's 5, Tigers 3

OAKLAND, Calif. (UPI) - Cliff Johnson, Mitchell Page, Tony Armas and Jeff Newman hit home runs to power Oakland. Blue Jays 6, Indians 2

TORONTO (UPI) - Dave Stieb fired a five-hitter and Otto Velez and John Mayberry hit home runs for Toronto. Stieb (2-3) struck out four and walked one to notch his second complete game. Rangers 9, White Sox 4

ARLINGTON, Tex. (UPI) - Bump Wills drove in three runs, two with a single that keyed a seven-run eighth inning, to help Texas win its fourth straight. Mariners 4, Brewers 1

SEATTLE (AP) - Dave Henderson, a rookie who was batting .156 at the start of the game, belted a two-run homer, and Floyd Bannister scattered eight hits to lead Seattle. Henderson homered in the second inning against Moose Haas (2-1) following a single by Bruce Bochte to give the Mariners a 2-0 lead. Bannister (3-2) walked one and struck out five as the Mariners won their second straight since Rene Lachemann replaced Maury Wills as manager on Wednesday night.

Illustrations: photo of Tony Pena of Pirates and Dave Concepcion of Reds


ATLANTIC CITY— The plight of the casino gambling industry here is on display almost every night. Midnight should be a time of bustling activity at casinos like the Sands. But even some of the popular blackjack tables are vacant, except for dealers idly fingering cards, and several of the dice tables are roped off, unattended.

Rows of slot machines fail to lure a single customer. In a cocktail lounge, a Las Vegas-style rock group - men in ruffled shirts accompanied by a female vocalist clad in a revealing jumpsuit - plays to an audience of mostly empty seats.

Three years after the first casino opened, Atlantic City is still waiting for the payoff. Most of the city's casinos lost money in the first quarter of 1981, and executives expect profits to be scant through the year. Several companies that once seemed eager to build casinos here have postponed or canceled their plans.

Atlantic City's experiment with gambling as a vehicle for economic renewal has been closely watched by New York and other Northeastern states. Rising Crime and Inflation

For the city itself, there has been some gain in employment and revenues from the casinos. Yet much of Atlantic City remains an urban wasteland, while at the same time crime and inflation have soared since legalized gambling came to town. Now even some casino advocates concede that unless things improve markedly for the industry, this dilapidated resort town may never realize the renewal, benefiting all segments of the community, that they hoped gambling would spawn.

Moreover, the industry has never been able entirely to discard its shady image - at least not to the satisfaction of New Jersey regulators. Three top gaming executives were ordered by state regulators late last year to sever their ties with their Atlantic City casino companies.

This month, after the New Jersey Division of Gaming Enforcement urged that it be denied a casino operating license, the Del E. Webb Corporation, a partner in the Claridge Hotel and Hi-Ho Casino, said it would sell its interest in the Atlantic City project. Del E. Webb has been indicted in Nevada on charges of facilitating the diversion and misappropriation of $1 million from a teamsters' loan fund.

From the beginning, state and city planners have believed that the success of Atlantic City rested not on gambling alone but on building a critical mass of hotel rooms and other services that would make it a city like Las Vegas - a resort and convention center, with gambling the principal attraction. Getting from here to there, however, presents a classical business problem: Atlantic City now has enough competiton to pinch profits but not the hotel development to make the city a year-round convention center.

''This is the most crucial time for the gaming industry here,'' observed Stephen F. Hyde, president of the Sands. ''Right now, there are really only two good operating months - July and August. Atlantic City must make the transition to a convention city to improve the midweek and off-season business.''

Making the transition is proving difficult. Some companies are still betting that Atlantic City can grow to compete with Las Vegas. Resorts International, the first to open a casino here, plans to add 1,500 new hotel rooms. But other casino companies have shied away from Atlantic City altogether.

One reason for the city's clouded prospects, some suggest, may be that there just are not enough gamblers to fill all the casinos. Another is the possibility that other Eastern states may also allow casino gambling, depriving Atlantic City of customers. Costs 40% Higher

However, casino operators and industry analysts say the far bigger problem is the stringent regulations that New Jersey has imposed on the industry operating here. It costs 40 percent more to run a comparable casino in New Jersey than in Nevada, estimates Marvin A. Roffman, a casino industry analyst at Janney Montgomery Scott Inc.

The casino market here has become crowded in recent months, and more combatants for the gambling dollar are coming. Three gambling houses opened in the second half of 1980. Two months ago, Playboy opened its gaming emporium, becoming the seventh casino in Atlantic City since Resorts International opened in May 1978.

Later this year, two more entries are scheduled to begin operating - the Claridge, which will be owned exclusively by a group of Connecticut business executives, and the Tropicana, owned by Ramada Inns Inc.

Yet the new casinos hardly seem to be opening at a propitious time. Most were conceived and had ground breakings a few years ago when ''casino fever'' was at its peak. In 1978, when Resorts International had the market to itself and was garnering pretax profit margins of an astounding 60 percent, Atlantic City casino gambling was viewed as a path to instant wealth. Rumors that a company was contemplating building a casino here often sent the price of its stock climbing. Loss of $7.3 Million in Quarter

In the first quarter of 1981, the industry as a whole in Atlantic City posted an operating loss of $7.3 million, according to figures supplied to New Jersey's Casino Control Commission late last month. Of the six Atlantic City casinos open in the first quarter only two, Resorts International and the recently opened Golden Nugget, were profitable.