Their researches led them to consider the weight of cultural values and principles strongly anchored into the collective psyche of African businessmen to evaluate the factors for success for African entrepreneurs.
Utafiti wao uliwafanya wafikirie uzito wa maadili ya kitamaduni na kanuni zilizotia mizizi sana katika mawazo ya pamoja ya wafanyabiashara Waafrika ili kuchanganua visababishi vya mafanikio kwa wafanyabiashara wa Afrika.