According to a press release issued by Penplusbytes, the index examined the media houses' activity on social media up until February 8, 2016, and how effectively they use social media platforms, especially Twitter and Facebook, to interact with their target audience.The report looked at 37 newspapers found to be in active operation and/or most visible in newsstands.
Kwa mujibu wa taarifa kwa vyombo vya habari iliyotolewa na Penplusbytes, utafiti wa ufanisi wa vyombo vya habari ulitathmini shughuli za vyombo vya habari kwenye mitandao ya kijamii kufikia Februari 8, 2016, na kwa namna gani vyombo hivyo vilitumia majukwaa ya mitandao ya kijamii, hususani Twita na Facebook, kuwasiliana na hadhira wanayoilenga. Utafiti huo ulijumuisha magazeti 37 yaliyo hai na/au yanayoonekana zaidi kwenye meza za mauzo mitaani.