Their researches led them to consider the weight of cultural values and principles strongly anchored into the collective psyche of African businessmen to evaluate the factors for success for African entrepreneurs.
Utafiti wao uliwasababisha kuzingatia uzito wa maadili ya kitamaduni na kanuni ambazo zilizojikita katika mawazo ya kawaida ya wafanyabiashara wa Afrika ili kutathmini sababu za mafanikio ya wajasiriamali wa Afrika.