Targeting those who oppose your goal is likely to result in frustration and failure. It’s extremely hard to change someone’s mind, but when someone is one the fence it’s possible to influence them in one direction or the other. A good first step is to identify like-minded people who are paying attention and interested in your goal. They can help influence the fence sitters who may be slightly interested or supportive but not informed, or who may not have made up their mind.
Kuwalenga wale wanaopinga lengo lako kunaweza kusababisha kufadhaika na kushindwa. Ni vigumu sana kubadilisha mawazo ya mtu, lakini wakati mtu ni mmoja, unaweza kuwashawishi katika mwelekeo mmoja au mwingine. Hatua nzuri ya kwanza ni kutambua watu wenye nia moja ambao wanazingatia na wanaopenda lengo lako. Wanaweza kusaidia kushawishi wasimamizi wa uzio ambao wanaweza kupendezwa kidogo au kuunga mkono lakini wasijulishwe, au ambao labda hawajafanya uamuzi.