The way in which a product is presented may convey an idea such as, ‘If you buy this watch, people will respect you’ or ‘This brand of jeans will make you more attractive to the opposite sex’ or ‘This car will make your neighbors drool with envy.’
Njia ambayo bidhaa inawasilishwa inaweza kutoa wazo kama vile, 'Ukinunua saa hii, watu watakuheshimu' au 'Jean aina hii itakuvutia zaidi watu wa jinsia tofauti' au 'Gari hili litakufanya uvutie zaidi. majirani wanamwaga wivu.'