In 2013, a prominent blogger and former journalist initiated an online campaign calling for netizens to snap photos of polluted rivers in their hometown.
Mwaka 2013, mwanablogu mashuhuri na mwandishi wa habari wa zamani alianzisha kampeni ya mtandaoni ya kuwataka watumiaji wa mtandao kupiga picha za uchafuzi wa mito katika maeneo wanayoishi.