The awards seek to reward those individuals and organizations that are making a concerted effort to harness the power of social media to engage and build communities online. From avid face-bookers to twitter personalities and passionate bloggers.
Tuzo hizo zinalenga kuwathawabisha watu na mashirika hayo ambayo yanajitahidi sana kutumia nguvu za vyombo vya habari vya kijamii kushirikiana na kujenga jamii za watu mtandaoni.