The initiative, spearheaded by Semhar Araia, a blogger at the Diaspora African Women Network (DAWNS), started to trend worldwide on Twitter on March 13, 2012.
Hatua hii, iliyoongozwa na Semhar Araia , mwanablogu katika Diaspora African Women Network (Shirika la Wanawake Walio Ugenini), ilianza kuenea duniani katika Twitter tarehe 13 Machi 2012.