According to a press release issued by Penplusbytes, the index examined the media houses' activity on social media up until February 8, 2016, and how effectively they use social media platforms, especially Twitter and Facebook, to interact with their target audience.The report looked at 37 newspapers found to be in active operation and/or most visible in newsstands.
Kwa mujibu wa taarifa ya vyombo vya habari iliyotolewa na Penplusbytes, faharisi hiyo ilichunguza utendaji wa vyombo vya habari kwenye mitandao ya kijamii hadi Februari 8, 2016, na namna wanavyotumia kwa matokeo sana majukwaa ya mitandao ya kijamii, hasa Twita na Facebook, ili kuwasiliana na watu waliolengwa. Ripoti hiyo iliangalia magazeti 37 yaliyoonekana kuwa katika shughuli za kijeshi na/au kuonekana zaidi katika majukwaa ya habari.