The initiative, spearheaded by Semhar Araia, a blogger at the Diaspora African Women Network (DAWNS), started to trend worldwide on Twitter on March 13, 2012.
Mradi huo, ulioongozwa na Semhar Araia, mwanablogu kwenye Mtandao wa Wanawake wa Afrika ya nje (DAWNS), ulianza kutawala dunia nzima mnamo Machi 13, 2012.