Instead of sending your prospect directly to your homepage, direct them to a landing page containing a freebie, make the anchor text relevant or let the webmaster choose the anchor text after trying out the freebie (you know the webmaster him/herself can be a prospect, do you?).
Badala ya kutuma mtarajiwa wako moja kwa moja kwa ukurasa wako wa nyumbani, waelekeze kwenye ukurasa wa kutua ulio na freebie, fanya maandishi ya nanga yanafaa au umruhusu msimamizi wa tovuti achague maandishi ya nanga baada ya kujaribu bure (unajua msimamizi wa wavuti mwenyewe anaweza kuwa mtarajiwa. , wewe?).