About the Market and the rivalry. Together with the company there are several competitors with the same type of product or service, and with same attractiveness of price, conditions, quality and even positioning, certainly, the position of the company's power in this environment will not be good. On the other hand, If you enter the market with a difference that is not accompanied by competitors, the power of this company, within this market, will be greater.
Kuhusu Soko na ushindani. Pamoja na kampuni kuna washindani kadhaa wenye aina moja ya bidhaa au huduma, na kwa kuvutia sawa kwa bei, hali, ubora na hata nafasi, kwa hakika, nafasi ya nguvu ya kampuni katika mazingira haya haitakuwa nzuri. Kwa upande mwingine, Ikiwa utaingia kwenye soko na tofauti ambayo haiambatani na washindani, nguvu ya kampuni hii, ndani ya soko hili, itakuwa kubwa zaidi.