Betelehemu Tilahun Alemu
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Betelehemu Tilahun Alemu (yavutse mu mwaka wa 1980) ni umucuruzi wo muri Etiyopiya, washinze akaba n'umuyobozi mukuru wa soleRebels, "nisosiyete ikora inkweto ubucuruzi bukura bwambukiranya vuba muri Afurika". Betelehemu yahawe icyubahiro n’ishimwe kubera ubucuruzi bwe, ndetse yashizeho n’ingamba yashyizeho zo guhindura imbwirwa ruhame kuri Afurika ikava mu bukene ikajya mu mwuka wo kwihangira imirimo ku mugabane w'isi, ishoramari shingiro, ndetse n’ubukungu.  Betelehemu yatangije "Repubulika y’uruhu", ishushanya ibicuruzwa by’uruhu birambye bikozwe mu buryo bwiza,  hamwe n’ubucuruzi bwa "Garden of Kawa" mu rwego rwo kumenyekanisha ikawa ya Etiyopiya.

Ubuzima bwo hambere 
Betelehemu yavukiye mu gace ka Zenebework ka Addis Abeba . Ababyeyi be bakoraga mu bitaro byaho hafi. Alemu yize amashuri abanza n'ayisumbuye ya Leta, hanyuma ajya gukomeza kwiga ibaruramari muri kaminuza y’ubumwe, arangiza amashuri mu mwaka wa 2004. 

Bethlehem ni we rwiyemezamirimo wo muba mbere w’umugore wo muri Afurika waganiriye na sosiyete Clinton Global Initiative kandi yahawe igihembo cy’umugore, nk’umugore w’umudage w’indashyikirwa na African Business Awards mu mwaka wa 2011.

Imishinga y'ubucuruzi 
Mu ntangiriro zu mwaka wa 2005, Betelehemu yashinze soleRebels kugira ngo itange imirimo irambye mu ibidukikije no mu bukungu. yabonye abanyabukorikori benshi bafite ubuhanga mu gace ke gato ka Zenebework babanaga n'ubushomeri budashira, yashakaga kwerekana ubuhanga bwabo no guha akazi abo mu gace atuyemo aturukamo.

Ubucuruzi bw'inkweto zakozwe mumapine yimodoka. kuruyu munsi, iyososiyete ifite amaduka ku isi yose, harimo muri Etiyopiya, Singapore, Ubusuwisi na Tayiwani . 

Betelehemu yishimiye cyane kuba yarashoboye gukora ibirango kurwego rw'isi yose nka soleRebels no gukora ubusitani bwa Kawa.

Amateka 
Iyososiyete yatangiriye mu mahugurwa yogupima ubutaka bwa nyirakuru wa Betelehemu muri Zenebework.

SoleRebels yateye imbere, izagukura igera ku bakozi 300 muri Etiyopiya,  izagukwirakwizwa mu bihugu mirongo itatu ku isi hose, igurisha abayobozi b'isoko ibyo kurya byuzuye, Ibisagara byo mu mijyi na Amazone. Amaduka ya francised hamwe n’amasosiyete byari biteganijwe gufungura muri Otirishiya, Ubusuwisi, Tayiwani, n’Ubwongereza .  Betelehemu yashakaga guhanga imirimo ihembwa neza ishobora guteza imbere kubakozi bakoresheje impano yubukorikori n'umutungo kamere wa Etiyopiya. Guhitamo inkweto nk'ibicuruzwa byo gutangiza uruganda byaje nyuma. Betelehemu yatewe inkunga na seleate cyangwa barabasso, inkweto gakondo zisubirwamo z'ipine zonyine zakozwe muri Etiyopiya, kandi inkweto zahindutse inzige yahisemo kubaka uruganda. 

Muri mwaka wa 2016 iyososiyete yagurishije inkweto 125.000 kandi yari imaze guhanga imirimo 1200. 

Mu mwaka 2014, Betelehemu yatangaje umushinga mushya w’ubucuruzi, Repubulika y’uruhu, abinyujije ku rubugarwe rwa interineti arirwo rubuga rwa soleRebels. Betelehemu yavuze ko inganda zihenze cyane z’uruhu "zakuze kugira ngo zongere zitekerezeho," muburyo bwokubishyira ku murongo usa n’ibyo yari yararangije gukora wenyine afatanyije hamwe n’inganda z’inkweto. Usibye gushyigikira ibitekerezo bimwe by’ibidukikije n’ubukungu burambye nka soleRebels, Repubulika y’uruhu ishingiye ku mahame yo guhitamo abakiriya guhitamo abakiriya guhitamo, gukora no kwakira inkunga ya 5% yikiguzi batanga cyangwa bishyura. 

Mu mwaka 2017, "Ubusitani bwa Kawa" bwongerewe mubigo bye bimwitirirwa. Bitangirira ku bicuruzwa i Addis Abeba.

Uburyo sisitemu yari yubatse 

Betelehemu yarashaka kurwanya inkuru gakondo zerekeye Afurika na cyane cyane Etiyopiya, "kurwanya shibboleth ko Abanyafurika n'Abanyafurikazi batazi icyo bakora cyangwa uburyo bwo kwiteza imbere."  Betelehemu yizeraga ko Abanyetiyopiya bagomba kugenzura inkuru zabo bwite bahereye kuburyo"bantu n'intore bafite inyungu zo kwerekana ko Etiyopiya atari uko" bakeneye ubufasha "kandi bakeneye cyane cyane" ubufasha "batanga." Nkuko Betelehemu yabisobanuye mu kiganiro na The Umugore Ukurikira . Intsinzi kwisi yose y'amasosiyete nka soleRebels ifashwa gukuraho izi nkuru zishaje kandi ituma Abanyetiyopiya bashiraho hagaragara k'usura yabo mpuzamahanga.

Icyubahiro n'ishimwe 

 Muri 2011 Betelehemu yatowe n'ihuriro ry'ubukungu ku isi nk'umuyobozi ukiri muto ku isi.  
 Betelehemu yashyizwe ku rutonde rw’ikinyamakuru cya Forbes cy’abagore 20 bafite imbaraga muri Afurika muri 2011 
 Mu mwaka wa 2012 Alemu yashyizwe kuri Forbes '100 Imbaraga zikomeye' kandi avugwa ko ari "Umugore wo kureba." 
 Muri 2012 Betelehemu yiswe Business Insider nk'umwe mu "Ba rwiyemezamirimo 5 ba mbere muri Afurika." 
 Muri 2012 Betelehemu yatorewe kuba Mugenzi wa NYC Venture na Mayor Bloomberg. 
 Mu mwaka wa 2012, Betelehemu yatorewe kuba umwe mu bagore ba Arise Magazine "100 Dynamic Women", barimo gutegura Afurika igezweho. 
 Muri 2013 Betelehemu yashyizwe ku rutonde rwa # 62 muri Sosiyete yihuta "Abantu 100 bahanga cyane mu bucuruzi 2013." 
 Muri 2013 Betelehemu yari Umujyanama mu nama yabereye muri uwo mwaka. 
 Muri 2013 Betelehemu yashyizwe ku rutonde rw’umwe mu bagore 15 ba Afurika bakomeye. 
 Mu mwaka wa 2013, Betelehemu yatorewe kujya mu nama ngishwanama y’uruganda rw’ibidukikije, rwahamagajwe n’umuryango w’abibumbye ishinzwe iterambere ry’inganda na gahunda y’umuryango w’abibumbye ishinzwe ibidukikije. 
 Muri 2013 Betelehemu yatoranijwe nabasomyi ba The Guardian nkumwe muba "Abagore Bambere Bambere muri Afurika." 
 Muri 2014 Betelehemu yiswe umwe mu ba CNN "Ba rwiyemezamirimo 12 b'abagore bahinduye uburyo dukora ubucuruzi."

Amashakiro