Some businesses do better than others when it comes to even though every business needs a marketing program . In today ' s world , marketing your company through email is almost essential . Here are some suggestions on how you can get your email marketing going and increase the success of your business . Ensure that you only email people who have opted in to your list . Most people treat email from unknown parties as spam . If they actually know you , and they ' ll possibly feel suspicious about what you have to offer , Recipients will be left scratching their heads , wondering . They will just send your email to their spam folder , and it will be a huge waste of your time . To get people to opt - in and give permission for you to send email marketing messages to them , offer an incentive . Offer a discount or a coupon on one of your products or services . Include a whitepaper or newsletter about your niche or market . Give your prospect something in return for access to their inbox . You should generate one crystal - clear message for every email that you send . Don ' t overwhelm your reader with a ton of text ! Develop one key message and ensure it ' s brief and short . People will appreciate having access to clear information and not having to read through a long email . Be predictable in your emails . Send them on a specific schedule . Make sure you send something at least monthly , this will help keep your customers interested . That is even better if you can send emails on or two times a week . Test out which days give your site the best responses , and then use these days as your normal days to send emails . Only send email to customers after they have agreed to receive your mailings . Unwanted emails qualify as spams and most people will simply ignore these emails . You might also discover you are violating your ISP policy when you send emails to people who did not want to receive them in the first place . Post a version of your newsletter with graphics and animation on your website . Then send your email list a plain text version of the newsletter with a link to the web version . This keeps your emails simple enough to stop them from being diverted to the spam folder as well as encouraging your customers to visit your website . If you offer your customers many options , you email marketing program will be more effective . This will allow your subscribers to set the parameters as they see fit , leaving only the information they feel at ease about and receiving only the content that matters most to them . They will feel more comfortable if they feel they have more control . Give your marketing emails the same consideration that you give your site content and other marketing materials . Too often businesses take a too - casual approach to their email marketing efforts , and seemingly small errors like typos end up undermining their readers ' perception of their level of professionalism . Ask yourself if it would inspire you to buy , before you add an email to your marketing rotation . Consider following up with a rumor that a sale is about to end . Insert a statement that tells your clients to subscribe immediately so that they can take advantage of this sale . The closing of the email could tell them not to miss out on this incredible opportunity and to act now . If you know how to go about it correctly , you will be very successful at email marketing . Email marketing can help you reach countless customers and help you boost your sales through fostering positive business - client relationships . Watch your income increase by applying the tips in the above article .