How Many People Own Life Insurance? 
This stats are taken from LIMRA : Thirty percent of U.S. households have no life insurance at all ; only 44 percent have individual life insurance . Fifty percent of U.S. households -LRB- 58 million -RRB- say they need more life insurance . The average amount of coverage for U.S. adults has declined to -LRB- 167,000 -RRB- , down $ 30,000 from the average coverage in 2004 . While 4 in 10 households with children under 18 now include a mother who is either the sole or primary earner for her family yet , among women who have life insurance , their coverage is only 69 percent of the average coverage on men . 