Who Buys Fixed Annuities? 
That is a great question ! One of the biggest considerations in selling annuities is the clients aversion to risk . Some people are gamblers by nature , and have a high tolerance for risk . Some are not so tolerant , but are willing to take some chances , if they feel the odds are good , and have a more moderate risk tolerance . Some people are not tolerant at all . They want to know that their investment is ironclad , and know exactly what it will return . Fixed annuities are ideal vehicles for this type of person . There is little risk , and the returns are defined clearly . They are regularly purchased in plans that need to deliver clearly defined returns for that same reason . I hope that helps , thanks for asking ! 