How To Evaluate Life Insurance Companies? 
A lot of it depends on personal preference and what your concerns are . If you want to make sure it 's with a top-rated company who is financially strong and stable , you want to look at what their rating is -LRB- e.g. A.M. Best ratings : A , A + , and A + + indicate superior financial ratings -RRB- . If you 're looking at permanent , long-term coverage , you may want to look at the most stable companies because you want them to be there for the next 50 , 60 , 70 , years . If you 're only looking for a 10-year term insurance policy , you may be willing to look at a company with less favorable numbers because their rates are cheaper . It can also be helpful to look into reviews that people say about the company - positive aspects , any major continuous issues with claims , etc. ? The other major thing that everyone looks at is pricing - your premiums that you pay . There 's no one company that offers the `` best '' life insurance policy . The carrier that 's going to offer the best rates for you may not be the carrier the offers the best rates for someone else . This is because people may qualify for different risk classes -LRB- one of the single-most critical things to think about with coverage -RRB- , they may be looking to secure a different amount of coverage , keep the coverage for a different length of time , or may live in a different state -LRB- not every product from every carrier is available in every state -RRB- . All of these factors go into the calculation of rates . You 'll want to consult with an independent life insurance agent/broker who can compare multiple companies and make sure that the policy you apply for is best serving the desired needs that you want to have the coverage in place to protect . 