@MasaSonCap @AndrewRangeley Well, the first one may be moot, since any plan on $T is data free.
Also, imagine ATT simply flips the switch and makes a deal with 1/2 of the dumb-sticks, say $ROKU. It now becomes ubiquitous and plug and play. All of a sudden $NFLX like comparisons will start. No rush for now