@BelovedBrands @bruceclarkprof @msweezey @ProfByron As a customer, 99% of my use of $AMZN is Kindle books (to the tune of ~4500 books over the years). Folks talk about "surprise &amp; delight." Amazon delights me by not surprising me. One click, new book shows up, always. I guess I could think that the reliability is a type of caring