UK Digital Ads market £14bn, £500 per household
80% $GOOG &amp; $FB

$GOOG 90% of Search's £7.3bn
$FB &gt;50% of Display Digital Adv's £5.5bn

$GOOG revenue per search &gt;2x vs 2011
$FB average revenue per user &gt;£50/user in 2019 (vs &lt;£5 in 2011)