UA has been cheap and efficient for digital platforms recently.

Actually makes sense, since this is everyday behavior. In a busy day we do what we are used to do until we cannot do that anymore. Then we evolve. 

$DHER $MELI $SE $CVNA $AMZN $SFTBY $TKWY $UBER $YNDX and so on https://t.co/LTPygNk6D1