@EntStrategyGuy @HedgeyeComm @MasaSonCap @MEMBER31773 @asoup322 @NYCJ3 @thebrandindex @HedgehogOptions For $VIAC, $FOX, and $CMCSA: an engagement ratio for ad inventory that breaks down economics of 1. DTC vs 2. non-DTC advertisers. If AVOD bet is working, economics of 1 will push eCPM of DTC higher (e.g, CPM includes CPA, affiliate revenue models in DTC) so CPM  for AVOD higher