Some Unilever/Facebook context $FB

We believe @UnileverSA spends $200-$250 million on Facebook annually, but 90%  is overseas 

So, only half a year of $20-$25 million in US ad spend at @unileverusa being pulled

$11.3 million on a base of $77 billion in ads -- still TINY https: https://t.co/vmLM8KMbPp