$ULTA Ulta Beauty now has a broken business model and was slowing down before Covid19 - Make up has peaked hence @KylieJenner cashed out to $COTY - $AMZN has been slow but is working to take share away. The are not an Ecommerce stock.Ulta was a great stock but peaked in 2019 https://t.co/0SMwWTn4AO