@DanJoshuaRubin @BornInvestor If u dont know the Roku UI you may choose other TVs, if you use Roku-needed new TV, u would likely choose TV with Roku, that kind of brand loyalty key. The old TV conversion to svod made super simple w/ROKU.Why not a $WMT $AMZN $EBAY $W $TGT shopping icon on ROKU w/Voice control