Should @Apple buy its own search engine? According to @AB_insights, it might be a good idea for $AAPL to avoid a fight for the search bar. Bernstein analyst Toni Sacconaghi discusses the reasons why, which search engine might work and more with @KellyCNBC.

$AAPL $MSFT $GOOGL https://t.co/1nJFqG6fHD