In 2014 when $aapl watch first came out I shorted Fossil $FOSL with the same thinking I used when shorting $RIMM a year after the ‘07 iPhone announcement. 
I got nervous after $fosl went from $100 down to $65 &amp; I never re-entered. FOSL is currently trading for $2.84 😭 https://t.co/Rrjo218xH1