alex hormozis favorite line is i have nothing to sell you but this is such a lie
he does have something to sell you its just not what you think the past couple of years alex has been building and leveraging his personal brand positioning himself to sell to certain people just probably not you
in fact when most gurus are selling for thousands of dollars alex hormozi is giving it away for free why because he wants to focus all of his time on businesses making over 3 million per year and this is where he sells once youre established he sells you on taking equity in your company and continuing to mentor you as you scale and leveraging his personal brand to do this has helped him build acquisitioncom to 150 million but none of this would be possible without his personal brand which is exactly why youre an idiot if youre not building yours