so how do you know when its time to scale up ads versus scaling them down
the buildup reinforces the hooks question by addressing a common misconception and leading the viewers to a sense of anticipation for the explanation and why would you even want to scale down ads in the first place right
so you scale up ads when you have the first signs of a positive indication as soon as i started seeing quality sales calls being booked on the calendarquality people are being booked on the counter from the ads and now when do you want to scale back ads i just had a call with a client yesterday who actually cut their ad spend considerably by almost 80they werent able to keep up with client success