heres how to transform one shitty idea into seven viral hooks for your next video
build up
lets say the concept for your video is protein powder
you could put a negative spin protein powders should never taste this good or you could put a positive spin this protein shake actually tastes good and its completely organic you can ask a question do your protein shakes always taste like chalk you can share an experience i wanted to get big this summer but getting in enough protein feels impossible you can call the viewer out if you struggle with gaining muscle listen up tell them how heres how you can reach your protein goals and enjoy it or you could give social proof heres why ronnie coleman cant shut up about his protein powder