so the real second sauce is audible one of the largest companies in the world for subscription service selling what is arguably information right
do you know how their system works how people read books on audible have you ever used it before
oh they have credits they have credits yeah why do they have credits to get recurring revenue because if somebody came in and they could get 500 books the first day either theyd get 500 books the first day and then theyd cancel the membership the next month right right right or theyd be so overwhelmed they wouldnt know what to do that they would literally just cancel the subscription theres no way im getting my value out of this so give them a credit each month i give them a credit every month and so we built in a full custom code system that gives people credits every month