most people dont have businesses they have promotions
they live on a revenue roller coaster where one month is high and the other month is a complete low and the reason they have this is because theyre solely focused on marketing and getting upfront cash as quickly as possible
what ive learned after generating tens of millions of dollars online is that in order to shift from that promotional rollercoaster that most people find themselves on into a real business with enterprise value you need two main things the first is product led growth and thats when your products sell themselves and ascend people into traditional products or services without you having to do any work  and the second part of it is that you want to have recurring revenue  so we launched a membership site about 90 days ago at this point and were generating tens of thousands of dollars a month