so how do you separate yourself from your competition especially if you guys were offering essentially the exact same thing
well in truth what you need to create is something called a unique mechanism
and a unique mechanism is exactly that  a unique way that you are going to deliver results for your clients thats different than how your competitors do it and the best part is most of us have a unique mechanism we just dont extract it and market it in our top of funnel marketing if youre able to create a word or a phrase that describes your process then in doing so you will separate yourself from other people who havent created that word or phrase

for example in my industry there are a lot of people that help other people scale their businesses thats what we help people do but in our business we have a few unique mechanisms such as the selfsustaining funnel which is a concept or idea i created on how to build an entire marketing system that feeds itself another example of a unique mechanism for our company is the member method which is how we use subscription membership services in order to fuel our highticket businesses so you could say that some of these things arent radical or totally different but its because i have extracted them from our processes and put a name around them that it separates us from our competition