so how do you separate yourself from your competition especially if you guys are offering essentially the exact same thing
well in truth what you need to create is something called a unique mechanism
and a unique mechanism is exactly thatit is a unique way that you are going to deliver results for your clients thats different than how your competitors do it we just dont extract it and market it in our top of funnel marketing if youre able to create a word or phrase that describes your process then in doing so you will separate yourself from other people who havent created that word or phrase for example in my industry there are a lot of people that help other people scale their businesses but in our business we have a few unique mechanisms such as the selfsustaining funnel which is a concept or idea ive created on how to build an entire marketing system that feeds itself another example of a unique mechanism for our company is the member method which is how we use subscription membership services to fuel our highticket businesses