this stanford business school experiment blew my mind
there was a stanford business school professor who gave three groups of students 5 and two hours to make the highest roi possible on the money
the first group went out and basically bartered with the money and they made a decent return on their money the second group went out and realized that the 5 was actually a distraction and that what they really had was two hours to make as much money as possible the third group was the smartest group though they realized the presentation that would be done in front of an entire group of stanford business school students was the most valuable asset in the entire experiment so they called a bunch of local companies and sold the 30minute presentation as advertising space and made an astronomical return