Three Kraft macaroni & cheese boxes, each with a dragon design, are displayed on a shelf. The top box is labeled "NEW!" and features a dragon riding a macaroni car. The middle box is labeled "NEW!" and shows a dragon riding a macaroni car. The bottom box is labeled "NEW!" and features a dragon riding a macaroni car. Each box is adorned with a dragon and the words "macaroni & cheese dinner" and "ride bravery" in blue and yellow, respectively.