A presentation slide titled "Align social tactics with funnel objectives" outlines a funnel marketing strategy, including stages like "Advertising", "Product microsites", "Widgets", "Consumption", "Preference", "Action", "Loyalty", "Third-party communities", and "Time intensive". The slide cites a Forrester report from February 18, 2009, titled "Justifying Social Marketing Spending" and references a Forbes article from February 18, 2009, titled "Social Marketing Spending".