The illuminated sign of the Frontier Theater in Las Vegas, Nevada, features the word "FRONTIER" in large red letters, with a blue and white logo above it. Below, a neon sign advertises various entertainment options, including "BINGO AT 1AM-PM 3PM-7PM" and "GILLEY'S Bikini Bull Riding Midnight Thursday-Saturday Payback on SLOTS 10 X ODDs ON THE CRAPS" and "COLD BEER, ORCHARD & CAFFE, MUD WRESTLING, STEAK & SHRIMP, BBQ CHICKEN, LIVE AT GILLEY'S DINNER, FREE CASH BINGO FOR ALL NEW REWARDS CLUB MEMBERS OVER $100 VALUE!!!".