A whiteboard displays a brainstorming session, with a central "Before" section, a "Reason to be there" section, and a "Technology enabling" section. The "Before" section lists "Opportunity - far away people", "Being there - costs more", "Need for critical mass", and "Attractors". The "Reason to be there" section highlights "GOAL TOPIC - RELATIONS", "Attractors", "Authority Models", "VISIBILITY OF ATTRACTORS", "LOGISTICS", "CRITICAL MASS", "MOVEMENT ARDUDA", and "BACKCHANNEL". The "Technology enabling" section includes "STAR PERFORMERS" and "BACKCHANNEL".