The WOW Insider website features a dark, moody color scheme with a prominent "WOW INSIDER" header and a search bar. The website's navigation includes a "News, Comment, and Opinion Inside the World of Warcraft" section, a "Last Week on Massively: WOW-related stories" article, and a "WOW INSIDER" banner. The website also includes a "WOW INSIDER" banner with a "WOW INSIDER" logo and a "WOW INSIDER" banner with a "WOW INSIDER" logo.