"Sociologist Sam Ladner argues in her book, that understanding consumers and their desires requires a shift in ""standpoint,"" one that only ethnography provides."
“Sociologist Sam Ladner tallaɣat daɣ alkittab net as addinat wi faham nen d derhanan nasan azzilzaman amutti daɣ “”edag wan tabedde”” , iyyan s war addobat tehakke net ɣas ar ethnography”