Novara
Novara, was the private label brand of bicycles, apparel and bicycle accessories, that was exclusively available through the consumer cooperative REI. The brand was introduced in 1983 and was headquartered in Kent, Washington. Novara bikes are designed in house; outsourced for manufacturing, then finished by REI.The Novara brand was also used for REI's line of cycling clothing and accessories.Since 2008, REI has settled both in and out of court with an undisclosed number of individuals who suffered injuries while riding Novara bicycles.In 2016, REI announced the Novara line would be discontinued.
bicycle brand
private label