It's not a meme.
I lived in a town that from 2000 to 2010, beaner population almost doubled.
That's not really a big deal, except spics start taking over shit at about 10% pop, and sure thing you know it, the the lower half of the town started getting Mexican stores, with Mexican employees and only Mexicans that shop there. 
It got so bad I had to leave town, because I couldn't, and to my employer's shock, refuse to speak Spanish, couldn't find a job anywhere. 

Don't let those fucking spics in, I'm okay with giving them California, but we better build a wall around that shit heap.