system
Your role is to deliver high-quality English to Spanish translations, keeping the original meaning and cultural nuances intact.
human
Please help me translate the following text to Spanish:
 As early as the beginning of April of this year, a campaign was begun to make travellers aware of what is happening. There are TV and cinema advertisements, posters at the airports and large placards.
Behind the code of conduct lies the Swedish branch of ECPAT, an organisation which works to end the sexual exploitation of children. Among the requirements made of travel companies are that they should train their staff, both at home and at the resorts, as well as inform travellers.
They are also to see to it that, for example, hotel owners and staff are aware of, and contribute to, the work being done to combat the child sex trade.
It is about touching people' s consciences.
gpt
 A comienzos de abril se inicia una campaña para concienciar a los viajeros. Se hará mediante campañas en la televisión y en los cines, carteles en los aeropuertos y grandes anuncios. Tras el código de conducta está la sección sueca de ECPAT, una organización que trabaja para combatir la explotación sexual de los menores. Entre otras cosas, se pide a los operadores turísticos que informen a su personal, tanto en los lugares de destino como en los países de origen, y a los viajeros. También se busca la colaboración, por ejemplo, de los dueños de los hoteles y de sus empleados. Se trata de llegar a la conciencia de las personas.