content: 
  ===Marketing===
  On July 23, 2016, a teaser production trailer was released by HBO at the 2016 San Diego Comic-Con. The trailer mostly consisted of voice overs, and shots of crew members creating sets and props. The first footage from the season was revealed in a new promotional video released by HBO highlighting its new and returning original shows for the coming year on November 28, 2016, showcasing Jon Snow, Sansa Stark and Arya Stark.
  On March 1, 2017, HBO and ''Game of Thrones'' teamed up with Major League Baseball (MLB) for a cross-promotional partnership. At least 19 individual teams participated in this promotion. On March 8, 2017, HBO released the first promotional poster for the season ahead of the SXSW Festival in Austin, Texas, which teases the battle of "ice vs. fire". Showrunners Benioff and Weiss also spoke at the event, along with fellow cast members Sophie Turner and Maisie Williams.
  On March 9, 2017, HBO hosted a live stream on the ''Game of Thrones'' Facebook page that revealed the premiere date for the seventh season as being July 16, 2017. It was accompanied by a teaser trailer. On March 30, 2017, the first official promo for the show was released, highlighting the thrones of Daenerys Targaryen, Jon Snow, and Cersei Lannister. On April 20, 2017, HBO released 15 official photos shot during the season. On May 22, 2017, HBO released several new photos from the new season.  On May 23, 2017, HBO released the official posters featuring the Night King. The first official trailer for season 7 was released on May 24, 2017. The trailer set a world record for being the most viewed show trailer ever, being viewed 61 million times across digital platforms, in the first 24 hours. The second official trailer was released on June 21, 2017. The season premiere was screened at the Walt Disney Concert Hall in Los Angeles on July 12, 2017.