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  ===Merchandise and exhibition===
  ''Game of Thrones'' merchandise in HBO's New York City store
  HBO has licensed a variety of merchandise based on ''Game of Thrones'', including games, replica weapons and armor, jewelry, bobblehead dolls by Funko, beer by Ommegang and apparel. High-end merchandise includes a $10,500 Ulysse Nardin wristwatch and a $30,000 resin replica of the Iron Throne. In 2013 and 2014, a traveling exhibition of costumes, props, armor and weapons from the series visited major cities in Europe and the Americas.