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  == Campaign background ==
  The Game of Thrones Tapestry is a campaign which celebrates Northern Ireland and its historic contribution to the legacy linen mills which once was the largest linen and textile industry of its time. At the end of the 19th century, it had been estimated that over 100,000 people in the north of Ireland were employed in the manufacture and decoration of linen.
  Today, the Irish linen and textile industry is much smaller, whereas a growing number of the Northern Irish have found direct or indirect employment in the ''Game of Thrones'' tourism industry.
  The tapestry was commissioned by Tourism Ireland and HBO. Publicis London, the advertising agency, generated this campaign to help a global audience understand this shift in employment.
  The tapestry was made from material which represents that of the late 18th century (linen) and a technique passed on from generations (embroidery). The tapestry was hand-embroidered by some of the last few people remaining in the industry in Northern Ireland.