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  ===Character cards===
  Character cards represent the unique characters from the ''A Song of Ice and Fire'' novels, such as Eddard Stark, as well as generic individuals and massed groupings (such as armies) that can be found there. Generally, characters are the main focus of a deck as they are the principle card type used to participate in challenges, and thus collect the power tokens necessary to win.
  Attributes of a Character card consist of a gold cost (generally represented by a number overlaid on a gold coin in the upper left corner), a name across the top that may be preceded by a black flag if the character is unique and/or an infinity symbol if the character is ''endless'', a House affiliation (represented by one or more House shields in the upper right corner, although neutral characters will have a blank shield), artwork depicting the character in the top half of the card, a strength value (represented by a number on a stylized tapestry or a nondescript shield in the middle of the left side), zero to three challenge icons (a red axe represents Military, a green eye represents Intrigue, and a blue crown represents Power) arrayed in the bottom half of the left side, and a text box in the lower half of the card.
  Within the textbox may be ''traits'', ''keywords'', other game effects or icons, and flavour text from the novels. Traits are bold and italicized words at the top of the textbox, and usually represent roles or groups within the world of ''A Song of Ice and Fire'', such as Lords or Dothraki. They have no game function themselves, but instead are used to group characters together in order for other game effects to be used by or against varied groups of characters. Keywords are game mechanics defined in the rules that affect that character, such as No Attachments, which prevents any attachments from being placed on that character.