content: 
  ==In other media==
  In his article "The War in Westeros and Just War Theory", Richard H. Corrigan uses Robb to illustrate the concepts of just cause and right intention in the decision to go to war: "Robb is not only fighting this war to ensure that his fellow Northerners have a just king Robb's cause.  He is also doing it to avenge his father, Ned, and to recover his sisters Arya and Sansa Robb's intention." Corrigan speculates that Robb may be suffering from cognitive dissonance and says that, ethically, once Robb has achieved his cause, he is obligated to cease fighting even if he has not yet avenged his family.
  Robb's decision to renege on his promise to marry one of Walder Frey's daughters features heavily in the fifth chapter of Tim Phillips and Rebecca Clare's ''Game of Thrones and Business'', "Keep Your Word: Robb Stark discovers too late the dangers of broken promises in business deals."