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  === Creative design ===
  The tapestry began production with a set of avid ''Game of Thrones'' fans in Publicis London who employed a group of illustrators from an established animation/illustration studio in London called Jelly London. The illustrators, also huge fans, would start by creating an outline sketch using both pen, paper and digital touch screen. Sketches would be in black and white with the aim of identifying the correct style, tone of voice, scale and detail, for approval by HBO and Tourism Ireland. Once approved, the line drawings would pass through the colourisation phase. The colourisation phase is a lengthy process of converting the monochrome designs into a coloured piece of illustrated artwork. This process considers line widths, contrasts and resolution and also identifies the correct colour palette to use per section.