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  ===Promotion===
  HBO released numerous teaser trailers for the second season, beginning on December 11, 2011. The second trailer, published on January 29, 2012, was viewed 3.5 million times in the first three days after publication, a record for HBO promotional content. Other trailers were released on February 24, March 3 (set to Florence and the Machine's ''Seven Devils'') as well as subsequently.
  HBO also published other promotional material, such as cast photographs and teaser posters, prior to the airing of the first episode. The second issue of ''Entertainment Weekly'' in March 2012 had four alternative covers dedicated to in-costume photographs of Peter Dinklage (Tyrion), Emilia Clarke (Daenerys), Kit Harington (Jon Snow) or Nikolaj Coster-Waldau and Lena Headey (Jaime and Cersei Lannister).