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  ==Plot==
  In continuation from the previous episode, the children of South Park are split into two factions over whether to purchase bargain-priced Xbox Ones or PlayStation 4s at an upcoming Black Friday sale at the South Park Mall. Kenny, role-playing as Lady McCormick, is revealed to have joined Stan's pro-PlayStation 4 faction because Cartman, who leads the pro-Xbox One faction, would not make him a princess. Meanwhile, as pre-Black Friday violence increases, the South Park Mall, where Randy Marsh has been made the Captain of security, announces that the early-shopper discount has been increased from 80% to 90%, leading to more shoppers gathering in front of the mall ahead of the sale.
  Cartman becomes increasingly agitated with the Xbox people's training following Kenny's betrayal, and informs a worried Kyle that he has a plan. Seeking an advantage to counter the PS4 faction's increasing ranks, Cartman contacts Microsoft, but CEO Steve Ballmer dismisses the importance of the children's conflict and the commercialization of the console wars. When Microsoft Chairman Bill Gates learns of this, he has Ballmer murdered in order to personally see to it that Xbox wins the console wars. Gates allies himself with Channel 9's ''Morning News'' correspondent Niles Lawson, promising that the Black Friday violence will ensure high ratings. Lawson, playing both sides of the conflict, then informs Sony's CEO of this during a post-coital discussion, and in response, the CEO gives Kenny a brooch that turns him into a Japanese princess.
  Cartman also sends Butters and Scott Malkinson to the New Mexico home of ''A Game of Thrones'' author George R. R. Martin for information on upcoming storylines, but Martin does nothing but regale the two children with plot points that emphasize male characters' penises. As Butters and Malkinson are about to leave, Martin tells them that he has connections with which he may be able to help their cause.
  Lawson then reports that the mall, on Martin's suggestion, has moved the Black Friday sale one week from November 29 to December 6, and is now offering 96% off purchases to the first 100 people inside the mall, an announcement that leads to a brawl outside the mall.