Sorry, not my point -- the shoot in the dark by choosing max dividends rather than some analysis of fundamentals is bound to earn a turkey, which may drop 90%. Given the high fees just to rebalance, my point was that a dividend ETF applies expertise and analysis, at a reasonable cost rather than a simplistic selection mechanism.

Tail not waving the dog if you're comparing the fees for rebalancing vs the ETFs factor metrics. At least there's some judgment at work rather than $10 a trade to blindly follow a formula.

More power to those who are capable of expert stock picking, but the 2MP is fee-ridden when something like the TD E-Series index has a pretty good performance history, and is just as much a no-brainer -- see Dan Bortolotti's Couch Potato website for 2016 performance data.