I disagree.    IF they were buying for the utility, then the beds would be scuffed up from use.    Take a look at most urban pickup trucks (I'm talking suburbia living with a pickup in the driveway) - the beds are as pristine as the day they were purchased.    The majority of the new urban pickup drivers (and it IS a trend) would get just as much of the utility (that they use) from a Volvo wagon.