Richard, for the love of God, it's "their", not "they're".  You've done it like 20 times in this thread. 

I went to UAA games when I was a kid and it was a madhouse.  Aces games 6 or 7 years ago were also wild.  There is a general trend nationwide of declining live sports attendance.  The costs have increased and television coverage has improved.  There are also more options for entertainment than ever before.  Sports teams will have to adapt.