I'm still having a hard time seeing the the word "elite" when describing a  Hyundai, let alone compared to a Cadillac.  Maybe in a few generations.  Hyundai is using the same strategy it did with its Hyundai and Kia cars--Throw every feature and option in there and compete on value, then no one will care that driver engagement, tuning, handling and overall experience isn't comparable to more established brands.

I'd say the closest comparables would be Acura and Infiniti.  Honda and Nissan did their best, at times doing exceptionally well in the case of Acura  (The Legend and NSX were something), but sales seem to suggest that people aren't buying the luxury/ premium angle with them, even with a distinct brand name, now that the luxury brands, who are loaded with heritage, tuning experience and refinement (BMW, Mercedes, Lexus, Cadillac) have introduced fantastic entry level premium models, robbing market share from premium brands.