Keep in mind that simsub enables the cable providers to steal the US signal to allow Canadian advertisers to have their ads overlaid on a station who receives no revenue from the signal theft. It's somewhat a parallel to the complaints broadcasters use when people use a back door to enable Netflix US content, reducing Canadian viewership of network stations -- why doesn't the CRTC stop this!

The cheesy and technically faulty contest to hold onto viewers for CTV is an embarrassment. And why did CTV blanket the game on every channel they could, to block alternate viewing options for non-NFL subscribers. Spiteful and so they deserved the viewer loss in every way.

Too bad they paid for the rights assuming a continuation of the shady simsub unearned commercial revenue, but it's not the first time a government action causes problems for those anticipating no sunset to current practices.