Tough Business – Great Dream
- In Scotland Whiskey must be referred to as "Scotch Whiskey" (See: The Scotch Whiskey Regulations 2009)
- Whiskey also requires a minimum 3 year maturing period, I'm guessing early 2022 at best. Those are major investments that need to be made now to be returned later - a cash flow intensive business
- The amount of investment is huge when compared to those established companies who most likely have fully depreciated assets // Are marketing costs considered?
- An insight on the distillation process in the article would have been nice... 
- Seeing a new and small company entering the Scotch Whiskey business will not be easy. 143 well established companies with up to 200+ years in establishment. Most of those are owned by large publicly listed companies LVMH, Diageo, etc..
- Gin is a good cash flow product, but be aware, in Germany alone there is rumoured to be over 100 new Gin brands launched in 2016 // red ocean…
Best of luck...