The goal should be to have exhibitions and large business meetings that include overnight stays at local hotels.  Originally that was the mantra, but then it was noted there were not enough hotel rooms, well we have them now and we need to fill them all year round, get arena sales team to go out and bring in meetings with good overnight stays in the area, all ancillary businesses with gain form it as well. Remember hotel bed taxed can benefit other projects like soccer fields and historic organizations. Etc..