Maybe I am a wee bit cynical but if my advisor buys a 2.5% MER fund that doesnt beat the index and encourages the clients to do the same the advisor is in fact feathering his nest. I'd think if he got 1% off 4 million in clients money he could afford to pay the 2.5% in his own portfolio. I'll still applaud his challenge to others who likely use ETFs in their own portfolios.