Forbes article from 10/23/17, "The league is now down about three million viewers per game from 2013 and 2014. When the specific teams appearing, the scope of the telecast and the week of the season are taken into account, the decline is even more dramatic: more than four million viewers, or in excess of 20%." As Mark Cuban recently stated the NFL players continue to dilute the NFL brand by alienating an enormous swath of casual and potential customers. The MSM operates under the usual alternative reality theory of abject denial. I'm surprised more NFL sponsors haven't spoken out publicly as their brands continue to be negatively impacted by the NFL players.