Totally!  

I have clients like those described.  Interestingly, I find they want to change when things look 'hairy'.  Then there is a bonus distributed and all is forgotten.  But during those hairy moments there is an opportunity to get a small change into their habits.  Little by little they are using trade-offs to afford the travel and reduce costs elsewhere - like one less meal out a week.  Some of them evn ask for permission to spend their own money.  It helps them to make a more balanced financial and emotional living decision.