"Sullied the brand" needs to be viewed in chronological order...the brand was "sullied" by the previous head coach and staff who ALLOWED it to happen. Chip Kelly spent 4-years "cleaning the brand" and getting rid of the proverbial "bad apples" and in his 4-years as head coach, Helfrich took the team full circle back to a "sullied brand." However you want to define(blame) the situations with Reaves and Oderinde...IF this recruiting class can finish in the Top 30 given everything which has happened between the dismal of the previous coaching regime and the hiring of the new one...I would say the brand is being "cleaned" in far more ways than it is "sullied." GO DUCKS!