You could be bothered with your poor grammar and writing skills but obviously you are not. 
If a group of football players kneels, how is it individual publicity? If the flag and anthem represent what "we" want this country to be and become then what is the problem with kneeling in order to show that what "we" want this country to be and become isn't taking place. 
The flag is an emblem for American ideals enshrined in the U.S. Constitution.  It is a thing serving as a symbolic representation of our ideals. If those ideals are being routinely disregarded by those in power, by those who have power of life and death over citizens, how is it not appropriate to kneel in protest when the words and deeds of major American institutions are not living up to that ideal?