Smarter prescribing begins with stopping 'pharma from paying health care professionals for promoting or prescribing their products.

It requires easy access for health care professionals and patients to determine the absolute benefit, absolute risk and numbers needed to treat so an informed decision can be made before proceeding with any intervention pharmaceutical or otherwise.

It requires that drug trials be sequestered so that those who stand to benefit from the sale of a product have no right to determine who will carry out the trials.