I was at Whole Foods yesterday for the Friends and Family opening. I will tell young thing; those who think Whole Foods is expensive, think again. I compared their prices to Safeway and Whole Foods came in at HALF the price. Their selection is enormous too. Personally, I can't afford to shop at stores like Sundance, way over my budget. The beauty of Whole Foods is they're working with local farmers too so I don't see a problem at all.