IMHO, Mark & the Arcimoto Team - arcimoto.com - have built an attractive, merchantile conveyance in line with Millenial and Senior wants and needs with a highly achievable price point to boot. Insofar as new iterations, the business plan allows for the Voice of the Customer to drive further design wins. A disruptive and distinguished effort I've been privileged to examine in-person numerous times in Eugene and Portland.