A stronger loonie (but still well below a few years ago) may be bad for exporters (although even that is debatable - it assumes the ONLY reason people and corporations buy is based on price). But it greatly benefits importers and the consumers of their products (no doubt about that). And don't forget that most of the products exported to the US and elsewhere contain inputs that are imported, sometimes a very high percentage. A higher loonie mostly benefits ordinary folk, which is why central and other bankers and many financial pundits think it's a terrible thing.