"Pervasive pharmaceutical advertising tells us that we need to medicate to be happy and healthy = any drug will do."
Spot on!
I still remember brand name aspirin ads from the 1960s featuring a harried mom with kids who were out of control, she gets a headache, takes the brand-name aspirin, and ... everything is great!
As a kid, I was wondering what aspirin has to do with being overworked.
But,
Tired? Pop a pill!
Can't stay awake? Pop a pill!
Getting old, male, and can't "keep 'it' up"? pop a pill!
And the energy drink -- caffeine and/or sugar -- drink craze feeds into it, also.