Just as it's hard to believe that people that age and younger are stealing opiates from their parents, and/or buying it through black markets.    

What are the advertisements about Out?   Really, what is being pushed by marketing.   Wink Wink Nudge Nudge.
 
Public advertising of prescription drugs should be banned.    It serve no purpose other than creating false demand and dependency in many cases.   Only one other developed nation in the world allows public marketing of prescription drugs.     It's all about demand, not necessity.