I stopped shopping at Whole Foods several years ago.   I got tired of their high prices and fraudulent pricing.  A Trader Joe's opened up and Costco is not too far away.  Haven't been back to WF.

I have Amazon Prime, and I buy a lot of tax-free stuff, but I am trying to figure out how Amazon's purchase of Whole Foods will make me want to go back to Whole Foods.  Answer: It won't.  

I'm not alone in this.