"Governmentese" has long subverted our lingo to promote its programs. 
Affirmative Action sounds positive & proactive, whereas Reverse Discriminaton is offensive. 
Revenue Enhancement sounds less threatening than New Taxes.
Diversity in race & culture applied to populations has been touted as admirable, but in product performance or philosophy opposed to liberalism it has been excoriated.
Political correctness morphs daily, & serves primarily to stifle objective discourse & debate, confusing people with the fear that they may somehow, somewhere, offend someone. PC is primarily driven by liberals & a serious threat to our freedoms.