The data also shows that people lie about their drinking. Alcohol has been shown to more addictive than heroin. People who drink every day or more than 10 drinks a week are addicted.  It is like any other drug: the enjoyment comes from the addiction.

 Nobody  smokes a cigarette or drinks alcohol because it tastes great. The 'taste' comes from the addiction, the socialization,  it is 100% psychological.  Beer, wine etc. do not taste good, it is like saying i like to take a glass of vinegar everyday because of the rich taste.