Hispanics are a tremendously proud, proud people. No way are they going to sit back and allow the world to equate them and their beloved language with abject failure.  So here they come, forcing their way into the USA, all proud and defiant, too proud to speak the language of their perceived hated historic rivals, vowing to use the power and prestige of the USA to promote the Spanish language on the world stage.  The Spanish language is to Hispanics what the Islam religion is to Muslims.  Both are practiced and used in a large part of the world and it makes both people feel as if they are important, as if they matter to the world.