Agree it is time this Asian physisian needs to start making the media rounds with his lawyer hinting the way this was handled harks back to the 1940's in the US and the prejudice of AJA leading to their internment.  Everyone from politicians to news media uses propaganda and now is the time to use it as anger is high with United to make sure this NEVER happens again.  As others mentioned United is not constrained to offer more incentives beyond the $1350 such as offer free round trip ticket to Hawaii if they give up their seat on a overbooked flight.  Which goes back to the idea that maybe the United ramp agent who ordered this Asian physician to be physically removed from the plane might be channeling Trump and the idea that an Asian looking person cannot be American and therefore deserves to be given the business to get him out of his paid seat.  (during his campaign an Asian American attending Harvard asked Trump a question in a town hall meeting, Trump asked 'where were you born?')