The guides should know better than to battle a salmon like it was a marlin but no doubt they cave it to what their clients think sport fshing is.  I do very little combat fishing but when I do I teach the people I bring with me is that the goal of catching a fish on a line is to get it in and keep it in front of you while doing it.  Fishing at the Homer Spit Fishing Hole for years there is nothing more annoying than to have an angler hook a salmon and "walk" it sideways back and forth on the bank irritating other people fishing as they take "forever" to reel it in. Most of the cause of that is inexperience, poor technique and gear that does not work for the species of fish they are seeking or gear, line that is just worn out. There is a lot more to sport fishing than to toss a line into the water.