Interesting but ultimately unsurprising. The ultimate reason for the Trump win (or Clinton loss if you prefer) if the willingness of the electorate to vote. Ad campaigns don't stand in voting booths and make selections. If people are too lazy to cast their vote (uninformed or not) then one can't complain of the outcome. Those that voted did so according to their preference as is their right. You can disagree with their choice but it is theirs to make.