It's great to see the attention this is receiving at the national level. It is also important to note several grass roots initiatives that are striving to achieve the same goals. Concussion U  (https://concussionu.wordpress.com) is an interest group founded by 5 medical students at Memorial University of Newfoundland with a common goal: to make sports safer for youth.  These individuals are very active in promoting head injury awareness and prevention in schools and youth sports organizations. As many of them are young athletes themselves with their own "concussion stories" they are, I believe, able to make a real impact on other young athletes. 
I would be great to to see these grass roots initiatives linked together with the  national  agenda. The message and the outcomes could be much more powerful.