"Conservative "vitriol" against Trudeau seems to revolve around his hair and him showing up in selfies."

Non-partisan "vitriol" against Trudeau is certainly based on his policies though.  He's been lying and playing semantics games since before he took party leadership.  To wit: giving a speech to the media about running a clean campaign while the other name value Libs were in literally the next room debating the most effective way to smear the Cons.