What Rogers is attempting to do is dangerous to the point that I'd be asking the CRTC to intervene.  What they have done is bundled the price, and have effectively forced those "high usage" users to take a 2 year deal, or ... sorry ... you pay full pop with no discount for the phone.  

The phone isn't free, no matter how you slice it, and truth in advertising should allow the consumer to understand what portion of their fees is for the phone, and what portion is for the network.