So far this hard-sell effort is difficult to fantom. 

Like applying a candy coating on meat so kids will think it's something else, while not being practical about how to teach them facts, figures, & depth, about life.

Those who like to learn from valid sources and not feel obligated to pay homage to narrow minded groups whose control over social sheep is their only self-appointed reason for existing; or a contorted reason to try & get people to vote one way.

On the face of it, Prop 1 'seems like' a good idea; yet I won't be voting for it.

Reason being, we don't need it. If there is a real problem, work on resolving that.

In some active 'democracies' we can see there are differing rules to assure those who are being led by their majority voting population may be included, some of them do make it harder to avoid voting. There are some who initiate fines if one does not actively make an effort to vote, & learn ahead of the vote to know the issues.

How about Higher percent turnouts?