Re "whatever happened to Disneyland" I was curious and looked it up. It started with Phil Simms after the Super Bowl in 1987. He got either $75,000 or $50,000 for saying "I'm going to Disney World" in the same situation that Payton Manning used to plug drinking beer. Comments for money is not a new thing. Joe Montana, Tom Brady, Magic Johnson ... an honor roll of sports stars did the Disney World thing, as recently as in last year's Super Bowl, when Julian Edelman and Malcolm Butler both did it. 

I'm not shocked or horrified. As you point out, we're used to him selling us already. But what interests me with this is that it's going to bite him back. These days we are all more skeptical, and while the Disney World comments were taken without a lot of criticism, the beer plug sparked a fury in social media. It's not fee anymore, in the sense that his value goes down as he sells himself so blatantly. There's a zero sum game in there somewhere.