The article is an excellent profile of a smart small /medium business. The "expert", however, sounds like a consultant interviewing for some work. His first recommendation is to tell the company to immediately hire someone just like him. Hmmm. The remaining advice is anecdotal boilerplate that any company should consider- market research, define your customer, get access to structured funding (some of the very things the business already defined it had need of). Bravo to this company for its insights on being a unique player in an intense market (healthcare). It is that company's ability to retain its edge of perspective that will continue to make it successful. The "expert" immediately goes to dismiss the business model as being unsuitable for the US, yet, conditions are widely similar in both countries. Regulations are often a matter of technical familiarity, bringing in experienced personnel to bridge the gap. But they need not be a barrier to entry.