A couple of things Truthy. The author is obviously someone with experience in his field, certainly more than Spicer can say. Secondly, his approach was to interject some levity into his prescription for success. A tool that would be advantages for Spicer to use if he is going to win over the WH press. So far he is taking himself far too seriously. Look at Spicer's face as he speaks. It looks like he is holding a bladder full of Trumps favourite pastime. 

Finally, this one is for you. Why do you always like your own comments? If you are lonely, go out and make some friends. Join a knitting club or a quilting circle. Just get out of the house, away from the computer and don't take yourself so seriously. God knows, we don't.