This article could have been written in the 1970s and every decade following.  The press release from CFA "franchise feel good photo op" pumped out by the industry.
It completely misses the trend that says that franchising as a distribution system is on a precipitous decline. The internet has disintermediated almost every benefit of being a franchise . Wanna bet thise people could have learned all they know about  the divorce business from a decent google search?  Now they get to pay 6% royalty  for 20 years for nothing.
There are many more franchisors chasing a dwindling pool of franchisees.
And the article misses that Canada , in particular , Ontario , is amongst the most legislatively onerous venues on the planet. Makes lawyers happy.
Do you like a business?
Open your own gig.
there is no secret sauce