Corporate/Government algorithm technology creates filtered bias bubbles that are hard to escape. Communicating today is difficult, but in the future it's going to be a bigger challenge. 

'A filter bubble is a result of a personalized search in which a website algorithm selectively guesses what information a user would like to see based on information about the user (such as location, past click behavior and search history) and, as a result, users become separated from information that disagrees with their viewpoints, effectively isolating them in their own cultural or ideological bubbles.'

http://medialens.org/index.php/alerts/alert-archive/2016/833-fake-news-about-fake-news-the-media-performance-pyramid.html