But its for the patients, just look at the:

I. Pictures of him
II. Pictures of him and his girl
III. Picture of his family

I wonder if the "I am doing this for cancer patients" mantra was just to get this ego boost of an article published at no cost. It looks like he is just flouting his wealth and the ability to take weeks off at a time from work in peoples faces, while at the same time making the Suburau crowd green with envy that he is so outdoorsy and sporty.