He is accustomed to being adored, admired and revered.  As an athlete, he deserved it all.  As a man, representing his country, he failed miserably with his actions and lack of character.  I suspect it will take him quite a while before it all sinks in.  Actions and consequences always go hand in hand.  I am glad the Brazilians aggressively attacked the stories they were told - good for them.