"you can see again why the printed newspaper page is a fundamentally inefficient way of communicating science."  That may so - however- it is the only way for many people to access science. We need more credible  ways to have people engage with science related materials, be that in print or social media. Hard to compete with celebrity gossip  and the new craze about fake news I know. Anyone have an insight or solution in how to engage the public with some of the real 'stuff' that scientists,  researchers, and grad students  are doing?