Mr. Musk deserves FULL accolades for creating, marketing and the survival to date of Tesla.  He dazzled the auto world and went "where no other auto maker had dared to go".......in earnest.  If Tesla went under tomorrow, I would still give him a thousand gold stars for the accomplishment of Tesla.  All that said, I have always believed that eventually the auto industry "proper" would move in on the business of EV"s.  They have marketing, distribution, and economies  of scale Tesla simply can't match.  It will be interesting.....Tesla simply will not be able to compete in the mass market of affordable EV"s......maybe they can survive as a niche luxury brand....but I just have difficulty seeing them compete in the mass market.  However, Mr. Musk has proven many "usual" theories of business do not apply to him, so who knows.  Good luck.