I see your point. The denormalization strategy implemented by Health Canada was a really low thing to do. Manipulating you the way they did, in a new found celebration of ill will toward your neighbors. One can only imagine what other things that other people do,  you now feel licensed to judge? We used to think "each to their own" and walk on, with respect for autonomy rights and freedoms, now we have to exhibit hateful attitudes with hateful words, in order to demonstrate the new Public Health "normal". Smokers are the new lepers, in our so called "big tent" inclusive society, followed soon by fat people and alcoholics.  Our inclusive attitude in Canada, used to be an example for the world and something to garner pride, now it's just another thing of the past. Being protected doesn't feel as safe as it once did, considering all the ways each of us will be categorized and labels appropriately applied by so called "public servants" no less.