I'm the one person in a one-person newspaper based in Ashcroft, B.C. (we also serve Cache Creek and Clinton and Spences Bridge). The Journal - a weekly - has been chugging along since 1895, and as far as media coverage of almost everything in our communities goes, I'm it. An exception is something like the recent wildfire that started just south of Ashcroft and forced the evacuation of hundreds of people (most of whom were allowed home this past week). 

Big media of course swooped in to cover the start of the story, the evacuations, and the devastation at a local trailer park where most of the homes were destroyed. Then they left for the next big story, leaving The Journal to continue the coverage about things like assistance for evacuees, the donations that were pouring in, and the many people and groups who went above and beyond to help out. They're not stories Big Media would ever cover, but they're stories people here want to know about.