The NBA couldn't be much happier about the way the league operates.  People pay to watch 1230 essentially meaningless regular season games and then flock to television to see the true stars compete for the title.  It seems to matter not that their local team just lost 50+ games or that they haven't sniffed a difference making draft pick in decades.  The only tweak needed is to keep the Superteams in the big TV market cities, i.e., NY/BOS versus LA in the finals every year is the NBA's vision of nirvana.