That would be the capitalist solution to the the situation.

A dirty little economic fact is that tuition is so high today primarily because of government subsidies that drove up the cost of tuition as colleges chased the Pell grant limits. If colleges were not government entities, but private institutions competing for students who were paying their own money, there would be an incentive for colleges to keep their tuition in an affordable range.

That's how capitalism works ... but that has nothing to do with the University of Alaska which is a state-owned entity ... unfortunately.