The fact is that the media won the moment Trump did. Since then, they have been running Presidential hit pieces and encouraging "resistance" on their 24 hour cycle, in step with their democrat politicians and donors. Prior to his election, the MSM were on life support, and at this rate, will soon be again. 

That alone has contributed more to the division in the US than Trump ever could. It will continue, and I promise you that centrists and even those slightly left of centre will feel alienated by their party and pushed to the right. The average person does not support a platform that revolves around SJWs, rampant political Correctness, restrictions on free speech, marxism/socialism, and ultimately, the refusal to take personal responsibility for one's own situation.  

To your final point, characterizing any position that conflicts with yours as a "right wing rant" is precisely why you are losing.