What a well orchestrated unveiling for Cravalho.  Keep your eye on these two.  Kudos for not following the pack and making a crafted announcement from a HQ with banners, supporters and media taking crisp quotes.  Let it out, as an afterthought, silent but deadly... Local style.  It might have been better at a talk-story in someone's carport where one remember of the media, juuuust happens to be.

I belie it was Sun Tsu who said, “The whole secret lies in confusing the enemy, so that he cannot fathom our real intent.”  I do not county my self as an enemy but I can not begin to fathom the intent.

Truly masterful... Bravo!