The article reminds me of my wife's hunt for the endangered species called "boxed Christmas cards".

Apparently she's a Grinchette for thinking that receiving a virtual card, or that those FB holiday greeting are on par with tofu turkey stuffed with lentils and hemp seeds.

"It's the thought that counts", oftentimes just doesn't cut it.  

 But it seems that more and more people don't expect much from others.  Makes them feel better about themselves perhaps.