Nonsense.The classic example is less than 1% of healthcare. Even most ER visits that are appropriate visits are not super time sensitive.You may have that broken ankle and need to go to an ER because you can't get in with an orthopedist right away, but you can still make a choice between the hospital that's ten minutes away and the one that's 15 minutes away. If we had their prices-all of their prices--we could evaluate their costs and quality in advance and make choices about where we'd seek care if needed.The number of incidents that defy the timely luxury of actually making choices is less than 1% of healthcare demand.We learn, over time, which auto mechanics we can trust. We don't have to review their prices for each and every repair because their prices are the same for all customers and they develop reputations.With real transparency, we'd have the same in healthcare. Competition and smart choices. 99% of healthcare is no different than any other market--unless you want it to be.