I think pastoral is a good thing, not something that should be secondary -- reaching out, letting people know they are welcome and you will try to help them with their problems "and here's why I care, here's why you have value to me".  When people feel welcome and helped and valued for no ulterior motive, they're more likely to listen and see value in that in your life which makes you who you are, and hopefully want to be part of it too.  Lecturing, threatening, ranting, ordering -- the bishops have been doing that for (at least) the last 40 years, and more keep walking away.