You're first sentence makes no sense. If somebody wants to find it now, they just need use their nose outside any bar or pub. It will lead them to somebody who knows where to get it.
The answer to your second sentence is: Canadians can get in on the ground floor of a fast growing, lucrative, soon to be global market, and live better, wealthier, lives. You don't have to use a product to sell it, you know. (At least I hope my pharmacist doesn't use all the drugs he sells.)