As I was watching 60 Minutes the other night, I wondered why the news person kept getting crazy because Trump said he might keep on Tweeting.

Then it dawned on me; if he can Tweet to the millions of people following his Tweets, the news media can no longer filter and select what they think should be on television or in other news sources.  He can go straight to those who are actually interested in what he is saying, rather than what the media wants 'the people' to hear.  He is impacting both their relevance and their money!  

Roosevelt had his "Fireside Chats" because radio was the new technology.   Obama was credited with using social media to get donations and votes during his two campaigns.  But he had to rely on the media; Trump did not.   He controlled the message and the opportunity for the media to broadcast the message.

Trump, if he can Tweet, can 'send up trial balloons' have a 'bully pulpit' and all those other things without the media.  He makes his own "Sound Bites"!