"these voters could play a decisive role,” Schur said in a news release"

This looks to me like an attempt to set forth yet another separation of "us vs. them" in political thought.  

Categorizing voters by ethnicity, gender preferences, age, income level etc. to sort them into more easily led groups by the professional panderers for votes is just the opposite of trying to build political consensus in this country.

It enhances the concept that politics is a 'zero sum game' and also demonizes those not part of one of the 'special' groups if they fail to fall in line.