What a dumb thing for a community to do. And their reasoning behind doing it is dumber yet.  Tourists want to see Barrow.  They have known that name for a generation. Few will go to see a place with a name they can't even say correctly.  They will lose tourist dollars , which would have become more valuable as state handouts decline. Wait until the next state native meeting and watch others try to change many other names as well.  It costs money for all businerss's to change their paperwork to reflect a new name change.   You'd think the people of Barrow , which most Alaskan's will always call that location , would be more concerned about their towns serious issues and not something so dividing as this.