I would think the fact that the Broncos have been unable to sell the naming rights to Sports Authority/Invesco field would be a clue that corporations are catching onto the lack of value in these deals. The real reason companies sign those contracts is so executives get yet another tax free benefit - use of a free sky box. 

The Performing Arts Center seems to have fallen into the hands of a "money-first" cabal. The truth is that the venues are just fine and this renovation is all about letting friends of the Mayor build hundreds of condos on the site. And the venues have names of families that donated millions for them to be built without any expectation of corporate branding. 

The Symphony and Opera companies should be looking to move out of drive-by Denver. I'm willing to bet they could get Highlands Ranch to build them a facility with FREE parking, mountain views and no homeless bums.