Im glad he is contributing money...but talking about discrimination and prejudice, and ethnic injustice, and using his job as a platform for sharing his disgruntle, About 99% of the working American would be fired!
Second,  Do you all know where Turlock, CA is?  It's a college town...He was treated like a king there.  He is loved and adored; well until all this mishap started.
He could have done a better job of getting the message through.  But employers, whether the NFL or anybody else, will not like the negative attention it draws.  It makes them look bad.
And its hard to justify racial discrimination when you are drawing $14 Million a year (which the $4000,000 is 3.5 % of his annual salary for one year).  For a person making $50,000, that's the equivalent of $1750 charitable giving. which if done for 20 years, not one time, results in $40,000 giving. For someone who $100,000 it's nearly $80,000 giving...and there are thousands of those folks giving every single year...