Perhaps if Canadian advertisers weren't so lazy and actually spent some time and effort to create memorable TV ads to air during Super Bowl, there wouldn't be such pressure from viewers to have the government overrule the ad substitution practice that has been prevalent. Instead, all we in Canada see during the Super Bowl are the run-of-the-mill ads that advertisers have already been running for months. Memo to advertisers and TV stations: when we see your 'vanilla' ads, we use the time to visit the bathroom or go to the fridge. You gain nothing.