From a resident of the neighborhood:

At a recent public meeting about this development it was estimated that it would take 100,000-200,000 truckloads up and down Capital Dr. and the connecting streets downhill in the Fairmount neighborhood to complete this project. For those of you who have never visited the Dreyer’s area, it’s a quiet residential at the top of a hill next to Hendrick’s Park & the Ribbon Trail, and has one narrow entry/exit road up the hill. Please feel free to drive on up, and then think about 100,000 to 200,000 construction vehicles driving up and down those streets. No matter where you live, think about 100,000-200,000 construction trucks running up and down your street; you'd be feeling a bit nimby too.

Their project will in fact significantly negatively impact all surrounding neighbors down to Franklin Blvd, and to a lesser degree the parks, with little upside.