"We all have to become more frugal."

Unfortunately... "It is 2017".  What does that mean?  Simply put, "being frugal" will result in higher prices and forcing us to be even more frugal since we can't afford to sustain.  It has happened in many communities re: water and Ontario wide with hydro.  When we conserve, the corporations don't meet expected revenues and increase prices to compensate.  Conservation is literally making basic necessities unaffordable.