following the path of logic you have laid -   they are going to sell lattes and TP at the track meet?  items for sale regarding the track meet won't be plastered with the organizations logo and nike logo?  those sales are going into the pocket of us joe and jane blow?  all the profits from the souvenir sales will be distributed to everyone , or put into the city's coffers?  have you ever had a child play soccer?  football?  to gear the child up to play some inherently aggressive sports , safely, costs a small fortune.  who gets on those teams? everyone, from every part of the metro area, get mixed together and then teamed up.  the parents come to the games.  kidsports is a non-profit and much more beneficial to the community overall.