So if I understand it correctly, CK (don't know nor care to know how to spell his name) decided to pull a publicity stunt to bring attention to himself by allegedly caring about the injustices that have indeed occurred to minorities in the United States.  However, he seemed perfectly willing to continue to receive the benefits he was getting from the NFL.  In the process CK got a "name" for himself and has become the equivalent of the "soup of the day."

The LARGER issue is addressing the injustice going forward.  I'm not sure how this behavior accomplishes this.  Whether or not the players intend to show disrespect, they are doing so.  In the process rather than trying to move people to work together, they have successfully continued to polarize.  I seriously think this is their game-plan - they DO NOT WANT resolution, they benefit and profit (economically and otherwise) by continuing the divisions and polarization.