Like his politics or not,  Trudeau has star power -- around the world.
This is a visual age -- the image rules. The coverage Trudeau gets is worth millions of dollars of free publicity for the "Canada" brand.
Lisa Raitt and her Tory cohorts should get in their horse and buggies and attend the nearest media studies course (quite a distance for most, I am sure), to try and understand how the media works in the 21st century.