For now, investigators have added the names of specific trolls and botnets to their wall charts in the offices of intelligence and law-enforcement agencies. They say the best way to compete with the Russian model is by having a better message. "It requires critical thinkers and people who have a more powerful vision" than the cynical Russian view, says former NSA deputy Inglis. And what message is powerful enough to take on the firehose of falsehoods that Russia is deploying in targeted, effective ways across a range of new media? One good place to start: telling the truth.