The article today on the Panama papers release shows that Trump is not a builder the same way that the pharaohs were builders. Trump sells his brand "Trump" for millions of dollars, and actual builders buy it in the belief that being part of that brand will increase the price of the building. So Trump is one further step removed from the indirect building Selko mentions.

I don't have a problem with Trump selling his name... more power to him. I do think that the buyers would be a bit more credulous given the mediocre history of Trump-branded items, and hope the same for voters as well.