The movie Office Christmas Party grossed 16 Million last weekend... resist all you want
the "we can't" is actually, "I don't want to". 
The average U.S. household spends an estimated $850 annually on soft drinks, for a total of $65 billion on soft drinks alone. A total of $101 billion was spent on beer in 2010.Jan 23, 2012  The refugee resettlement program including welfare schooling etc... 10-20 billion...  and we spend 101 billion on beer a year.

resist all you want...  it has no force.