No fad, you don't get it.  Trucks are great for people that need them for work, i.e. guys who work with their hands.

But most of the trucks I see, and that is the point being made, NEVER haul anything more than people, which a car can also do.  I don't see the point of Ram 4X4s with race car engines in down town Toronto, except to stroke male egos.

That is the point.