Alaska Air sucks and now Virgin will suck too! Alaska Air treats everyone like they're in a cattle car and defends their lame customer service no matter how badly they treated you. First Class is treated good, but the seats there are so old that they are uncomfortable for any flight longer than to Fairbanks from Anchorage. I avoid flying with them if I can, but more often than not cannot because I live in Alaska. So basically the cry becomes: 'I got no place else to go!'