This is the SOP for the DP. Sensational headline followed with no info or a link to another news org. The DP needs all the clicks they can get, the story be damned. 

Did you notice the big red banner that has been at the bottom of every story for several years now? It used to say 50% off for digital and home delivery and now it's 60% off. Off of what the original 50% off? What it really means is that the subscription to this feeble attempt at a news organization is half what it used to be and now the'll give another 10% off that.