While I don't disagree that money is a great source of persuasion, I don't believe it is the panacea that some believe it to be. In most situations, paying someone more creates a short-term change, the benefit is soon lost as there is no connect between the increased cash and the actions taken. Studies also show that money alone does not create a culture of change and that employee engagement and candor create a longer lasting and more diverse environment where success is fostered. Establishing SMART objectives for how the employee's actions will lead towards greater corporate success and show the results (cash) associated with meeting those goals is a longer term strategy. Connecting the dots between action and reward creates a stronger connection the employees and their success, and the corporate success than cash alone does.