Before this gets totally out of control, everyone, especially the news media, stop, take a breath, and ask yourself, how would you want to be treated if this was you?  I would ask permission to let Luke address this to the media.  He was convicted, he has a label that will follow him the rest of his life, he is paying the price and well he should.  But don't turn this into a circus, don't do anything that makes the situation any worse.  Storyline or not, just be careful.