Gary--when they lie intentionally to manipulate this has moved into another category. When they say they are wearing cloths, we expect them be. Part of our role is to 'shop' with our money and our eyes for those that are truthful and call out those that are not. On a visit to London many year back the BBC had a morning show that looked at the then five major London papers and their take on the same news event...the editorial bias was clear and called out. We could all see what spin conservatives put as well as progressives on the news, particularly headlines but in test placements and quotes as well. Pretty much missing in out click-bait, alt-facts, Faux not really news world.
And we need better words for lies...if your drunk buddy says they can drive, is this just a lie? little d is doing so much more and his followers are are impervious...I hope you read the spotlight on birther-believers in The NY Times. It's really scary!