I agree there are other ways to handle this.  
I can also see some good and pitfalls falling along this. 
On the good it's taking a nice step towards better health care and hopefully less crappy profit driven insurance and health consultants (for lack of more appropriate term)
On the bad, they are looking too short sighted and a little too exclusive.
There are local companies who could probably do a great job on this project. There are probably other industries that would be interested in investing in this to be included. 
This may also be stepping on the toes of history here. Don't forget the companies that owned and dictated where their employees lived, and that went horribly. (Can't really remember much specific about it,  mid 1800s I think)