Televised sports, especially golf, have brought this on themselves by stubbornly refusing to admit that their age-old rules and traditions can be compromised by modern electronic media. 
Yes, the USGA finally revised their moving ball rule - after zoom-in high speed camera shots revealed movement invisible to the naked eye but obviously more needs to be done. 
If none of the the playing partners,caddies or rules officials in your group didn't see it - it didn't happen. 
Who cares if an Emmy-winning sports broadcaster picked it up.