Canadian values are little more than a marketing buzzword. 
If there is something inconvenient in living up to them or there is money to be had your values go out the window. Canadians don't stand for anything  and no one makes a move unless there are good headlines to be gotten. Anything that would be perceived as negative is kept out of the international media and often results in a very quiet apology. And the apology is really intended to put an end to whatever it is being apologized for with no further discussion. It becomes ancient Canadian history right then and there.