You can't unify a party with a pretty face.   The election will be won by the most popular candidate.  As national committee's go, who wins for your party is irrelevant.    There is no other way to explain it when Sen. Cruz finds support from those who don't like him.   Who's electable, is more important than who will do the best job.   

 What Jonah asked for is a Party faceplate.   One everybody can hold up without too much effort.    It's the same for the other party.   They create a generous and nurturing image of a parent, a good parent, but still a parent.  *This year I should say a kind and nurturing grandparent.    It's still marketing not a job interview.

Expect business to return to normal, a bipolar battle of party strength in Congress,    This  isn't helpful for those who believe serious political reform must be done.     The status quo of purchased influence will continue because the unelected officials of party structure will continue.