Ridiculous. 

There are already tons of tasty tomatoes varieties, (thousands) check the canadian seed bank. I grow an unheated greenhouse full of heirlooms that always sell out at the local farmers market.

It's that simple, required no research or funding and anyone can save the seeds to grow fruit identical to what they just ate.

It's the same as rediscovering vinyl music after becoming used to digital music.  The qualities that make a tomato delicious also make them impossible to mass market, which is great for small producers bottom line.