The columnist and Rachel Maddow are both in the news industry and the two folks have different styles.

One of the two is world famous and rich because the style is widely loved. One has a name that nobody has heard of and labours in obscurity, tossing spitballs at the other, wrapped in, I dunno, some kind of simile to a fictional show about a mouse in a fictional show about a cartoon family.

Interesting where different styles will get you.