" focused on where the profits and the opportunities are going to be 10 years from now, 20 years from now,” "

Lil' Trudy needs a clue, maybe some Chinese billionaire can donate a few bucks to his foundation to buy him one.  Adding extra costs will always be a detriment to the bottom line and investors look only at that.  "Hey, but we're Green" will never convince investors to forgo a couple percent.