Bro, as a psychologist, you may appreciate this article about why Democrats get messaging all wrong in our politics. George Lakoff, a  former Berkeley professor, studies politics through the prism of  linguistics and neuroscience, and says that  
Democrats and intellectual liberals are constantly talking out the wrong part of the brain.  We actually believe that reason will win out over falsehoods. WRONG. 

Trump is talking to the fight/flight survival part of the brain that always wins out over reason. Demagogues have known this from time immemorial. 

The mass majority loathe reason and intellectual arguments. They are not interested in reality.  They LOVE Trump because he talks to their fears and fantasies.  

Hillary was far too reasonable, logical, and sane. They don't like that.  

Have a look: 

http://www.berkeleyside.com/2017/05/02/berkeley-author-george-lakoff-says-dont-underestimate-trump/