HA is the states biggest climate polluter, contributing to heating , unstable weather, reduced trade winds, ocean acidification, coral bleaching and death, sea level rise, costal erosion, lots of beaches, and future threat to much of the state's tourism infrastructure  (ironic).

The only established solution for this is the purchase of carbon credits (reforestation). Hawaii has large areas desperate for reforestation, but HA has killed the legislation that would have required them to begin moving toward sustainable CO2 neutrality.

Painted maile is ok, bit we need more forests where real maile grows. Authenticity, not slick PR, is now the coin of the realm.  So hey, Dunkerley, get on it before your brand is irrevocably damaged by HA's failure to address its massive pollution problem.