We should all read philosopher Harry Frankfurt's essay "On Bullsh1t". It's available online. 
Basically, bullsh1t is not pure falsehood. Bullsh1t takes something that is plausible (not necessarily true, but it 'makes sense' [e.g., "White Monopology Capital"), and attaches something spurious or even a plain lie (e.g., hooray slogans like, "Radical Economic Transformation"). 
Bullsh1t feeds you with the plausible bit (the bait), and hooks you with the falsehood. That's why so many ignorant and uneducated people fall for ANC bullsh1t; and DA bullsh1t, for that matter.