Here's message for the CEO...

Sobey's in southeast Oakville (one of the most affluent communities in Canada) has been one of the worst grocery stores for decades. Infamous for bad produce and absence of name-brand products they operate the store with a "cookie-cutter" approach where the socio-economics of the community are not factored into store inventory...all of which is controlled by someone in a back room somewhere in their head office.

For decades Sobey's enjoyed a virtual monopoly in southeast Oakville as the only grocery store in the neighborhood and ignored customer complaints with impunity.  As a result, Whole Foods and Longos opened stores in southeast Oakville in the past number of years and Sobey's has now been relegated to a glorified convenience store whose parking lot is always half empty. 

Not at all surprising that they have now destroyed Safeway's business in Western Canada.