Keep working on their strategy around hiring and training staff with nice friendly dispositions??????

I've flown WestJet exclusivley for the last 4 years in large part because the staff is quite friendly. Air Canada was notorious for abrasive service but I have heard  really good reviews from friends the last few years. 

In the early 2000's I was hitting about. .500 getting a good flight experience that I abandoned Air Canada outright. They must have focused on better training and hiring practices as some seemed like they belonged within the ranks of the CRA years back.