You are guessing AJ and guessing wrong. The issue related to kickbacks an independent supermarket owner wanted in Cape Town. He had been 'allocated' to a particular bread supplier but as has sales volumes were small he didn't get and bitched.
A local sales manager was involved from Tiger Brands in some price setting, but independently.

I worked for Tiger for 25 years, in manufacturing too....but not bread or wheat/ maize milling... in Finance and price fixing is not as you think