Some things cannot be measured, tested or have their value weighed in terms of economics - such as quality of life which can be converted in this case to quality of education.  If you must boil it down to the almighty dollar, be fair; "However let's be sure we're using the same criteria when evaluating which athletic programs..."  How about using similar criteria for evaluating other programs including all the various directions which money is being allocated?  Perhaps the administration should re-evaluate the meaning of education.  Great article!