Shirtsleeves to shirtsleeves in three generations, they say.

Joseph-Armand Bombardier creates the company from nothing and builds it up to a small but successful business.

Laurent Beaudoin, Joseph's son-in-law, takes over and builds it up to be a major global player.

Pierre Beaudoin, Laurent's son, becomes CEO and drives the company into the ground.

This is why family run businesses are often a bad long-term investment.  Executives are appointed based on heredity rather than ability.