Wow, a $1.5 billion initiative without a clue how to pay for it. That will certainly stir the excitement of voters I bet. Hopefully this isn't the best that the NDP can come up with.
If they want a campaign with pizzazz, why not really put families first. How about lowering taxes by properly managing the funds that are already grossly misspent. Imagine more money in one's pocket to save for retirement and their children's education. How about taking away teacher's right to strike so that parents can count on a continued education rather than a series of disruptions that many kids have faced in the past. 
The NDP is becoming irrelevant because their policies are mired in the 60's. If they want to stir excitement they have to move forward 60 years.