Nickalas,

You act as though she did not invent the term to brand her business. She did. It's not some familiar and long accepted term—it's her own clever marketing. And that marketing is offensive because it's celebrating an era that makes lots of people upset.

I could provide myriad examples that make sense to you.

How would Alamo Burgers do in Mexico City? How about Monroe Doctrine American Burger Embassy?  How about going into the Guadalupe Hidalgo neighborhood and opening a spot called Polk's Prize Pizzeria?