HSTA is not a neutral party to broadcast public affairs; take the money from DOE budget it is the department's job to keep the public informed about educational affairs hence their office of communications and subsequent director. 
Trump is President. The ninth member of the SCOTUS will side against union due collections from non-union members and the Teacher's unions will be extinct. Charter schools will inhale all future funds as parents demand school level accountability.
When you are concerned about thousands of dollars being spent to improve the effectiveness of hundreds of millions (over a two billion each year) you are being penny-wise and pound-foolish.