Precisely....a newspaper is not a person.  It is a private entity and, as such. has policies and positions on issues as does nearly every company.  Most companies have rather detailed policy and procedure statements.  In their annual reports they usually reference such policies.  Many companies have taken very public stances on political and social issues.  They are, of course, free to do so; provided they actions, base on their philosphical stances, do not violate laws or the Constitution.

Newspapers publish news and commentary and, of course, editorials representing the views of the paper itself.  no pun intended......but this is hardly "breaking news."
Every paper I know of has editorial positions and publishes them as such...no news here either.  

No one is forced to read editorials, no one is forced to read a paper, no one is forced to subscribe to a  paper and no one is forced to advertise in any paper.  If you disagree with an editorial....write a L.T.E.