In reply to various comments: KO'L has name recognition, and in a crowded field it means that he is likely to rank high in 1st choice ballots. However, his support may not have "legs", and the 2nd, 3rd, or 4th choices may go against him. 
It may be like the French election, where Le Pen could get the most votes in round 1, but the anyone-but-LePen vote coalesces against her.