There is an unfortunate reality involved here. Climate change. The arctic world is about to change. Unless there is an abrupt reversal of global warming the arctic ocean is about to become one of the busiest places on earth. This will bring far more disruption to the traditional culture than any name change could.The population of this area will probably increase a thousandfold at the least over the next 50-100 years. What are these (Arctic) cultures going to do? Are they going to embrace the past to face the future?