Oregon is fortunate to not be like most athletic programs requiring tens of millions of tuition dollars be spent subsidizing the arms race of those programs. 

However, it is worthwhile to consider that football makes a lot of money and spends a lot of money--the two are not completely intertwined. Every football program in the country could agree to spend no more than $2 million dollars a year on head coaches, and tax athletics for 10% of TV revenue and they would all be running break even and the football programs would be just fine. Likewise, the foundations that court donors could offer season tickets for donations to any part of the university rather than just athletics, or do a better job of showing potential donors how their dollars could help with other programs. 

I think tax-exempt organizations also have a responsibility to show restraint rather than funneling money that could be taxes to very high personal salaries.