Any discussion about fares is incomplete without including a discussion about luggage and service.   I would like to see a new industry standard for advertising and selling seats that includes, for every fare presented, a listing of luggage limits and costs, meal service, seat pitch, and seat reservation.

Also, there needs to be a rule that passengers with paid fares cannot be bumped from a flight, even if it means that a flight ends up with empty seats (whatever happened to standby tickets, anyway?)