Vanguard is in the business of indexing and espousing that markets follow a random walk.  You will note that they do not include momentum, that has a significant T-statistic in the long run.  the real smart money follows what is essentially a value and momentum approach that does add vale.

Firms like Wealthsimple and their equally simple asset allocation team are not the future.  The future will go to those that offer the box, manage the funds directly to save money and offer models that use the combination of value and momentum and some extreme event component.