Renegade: it looks like a  European's idea of  an  American icon:  cute.   Rather than filling a niche, it is missing the trend.   Make it a post war,  testosterone box on wheels again and people may come back for more. 

Focus: after 50 years of making not merely bad small cars but actually dangerous ones, Ford thinks we have forgotten? Focus may be a good car , but good reputation  is all a girl has only once.  It brings back bad memories.