Which "media"?
Social media?
Talk radio?
Entertainment media?
Business media?
Religious media?
Political media?
Advertising media?
Sports media?
Talk show media?
News media?
Do you turn off the Olympics when individual performance turns into National Pride?
Sure, change the channel if you want to.
But since it's hunting season, make sure you are you have an idea of what you're shooting at.
Specificity counts.