Beware the siren pull of gender ideology, Ms. Stead. Look at what's just happened to Pepsi. It tried to pander to SJWs and the regressive left and it backfired spectacularly. The majority of reasonable, logic-driven people are simply fed up with the divisive, toxic dogma of gender-based perpetual outrage. You simply cannot win with these radicals. They will turn on you at the slightest deviation from SJW orthodoxy and will alienate intelligent readers in a heartbeat.

Let the facts speak. Leave the ideology to the emotion-driven Gender Studies majors.