Anyone driving a pickup truck that doesn't haul an RV or boat is wasting their money and wasting earth's resources and contributing at an alarming rate to global warming. Most of them that do this are just selfish people.

I need a truck about once or twice a year, I go down and rent one at that point. The cost is minimal compared to truck ownership.  Fifty or sixty thousand for a vehicle that will also cost be double (even Triple)  in fuel charges not to mention higher insurance costs (because they are some of the most frequent stolen vehicles) is just crazy just to ride around in some monster so people can look at you.

If you truly need a truck then my hats off to you but the fact is most don't and that is a shame in this day and age.