Hi Dean,
Thanks for your comment. The council spoke at length, as you may recall, about how virtually nothing wrong has been found within the Hawaii longline fleet, criticizing the AP story that reported at length (based on interviews with more than 50 people) all the problems within the industry (i.e. downplaying). The members' reaction was that it had to take action to change the industry's relationship with the public and the public's perception of the matter (i.e. PR), in part by doing what you proposed, which was proactively reaching out to media and others. Also, I didn't quote you as saying PR, I paraphrased. I'm not sure what part is inaccurate, but as always, I'm happy to clarify or correct something if that's the case.