What policy, exactly, should the media be focusing on when it comes to coverage of Trump? What was his desired outcome for health reform? How about tax cuts (I know, they've released a paper, but it's a more an sketch of an outline than policy). Should the media really spend its time trying to figure out how Trump will get Mexico to pay for the wall?

Trump on policy is either completely MIA or off in the realm of "I'll put a soda machine in the lunch room". There is no policy to analyze and report on. So of course coverage comes back to Trump personally. That's all there is to his presidency. And so is it any wonder that a lot of the coverage of a president who tells a hurricane-destroyed Island that it messed up the US budget and the showers them paper towels is negative?