Well, you could use this article as a case study for the larger problems in our society - the normalisation of lying, cheating, dishonesty and the fact that large segments of the population simply dont care that they are being lied to, etc.  What are the implications when we the people no longer care? We get leaders like trump - who people know is lying, he knows he's lying, there are people defending his lies, etc.  And what are the possible kinds of social ills that might emanate from this?