The problem is that you have fox"news", rush, hannity, Alex jones, trump, and other professional liars who disguise their rhetoric and propaganda as news and saying anything short of that as being "fake news".   The problem is that some of what they point out as fake news, especially on social media is fake.  But then they lump it in with anything deviating from "fox and friends" or brietbart as being all the same. 
It's actually a masterful game rounding up the gullible lemmings and they have been doing this since the GW bush years with the amount of propganda and rhetoric needed for him.