I live in Lake City, it takes 90 minutes to ride a bike to my work downtown. I lose 3 hours of personal time each day commuting and then add to that the time it takes to "cool down and clean up" for work and whatever it is you do, if you have a life outside of biking, after work. Let's be conservative and say 3 1/2 each day. That's more than 2 FTE works shifts added to my week, just so I can ride a bike in the stormy weather we have 7 months out of the year?

Let's be honest, this is about millennial capitalism. Nothing sells unless it's tied to something that makes you feel better about the planet you're destroying.

It's going to be a shame to see those bikes sitting out in the rain 9 months out of the year.