No doubt it is important.  But as you point out no one can hear above the noise.  Unfortunately Trump has no one but himself to blame for all his woes.  When you start hitting people with insults and false acusations, well they start hitting back and sometimes with bigger sticks.  I'm sure that his CEO experience has served him well in the business world, but now he is dealing outside of his comfort zone in trying to manage a democracy.  And in a democracy one cannot exactly terminate the press or the opposition to gain silence.