I would not object to the curtailment of booze advertising. If that is what the author meant by romanticizing it, then I agree.

Having said that, we should expect a lot of pushback. First from TV networks who sell ad time by the billions to alcohol producing companies. Sports broadcast rights would become less valuable and it would probably even reduce the value of sports franchises.

I doubt that we will ever see day where there is no alcohol consumption by actors in movies, but you never know and it would probably reduce the appeal to some extent.