Quite a few years back I was sitting in the local Porsche dealership waiting for my car.  On the coffee table was a book......I would say circa 1970.....or earlier...quote from one of the scions of Ferdinand Porsche saying " Porsche is a sports car company, that is ALL we will ever build...sports cars"....( close enough).  Oops, the world changed and Porsche along with it...I LOVE their line up.....and their cars.