My working theory is that his core represents a sociopathic business mentality - as in there's a sucker born every minute. See Frank Luntz and The Republican Playbook.
https://en.wikipedia.org/wiki/Frank_Luntz
Then there's the Stockholm Syndrome conservatives trapped in a business circle managed by The Chamber of Commerce types.
It's testable through use of a series of questions designed to identify cognitive dissonance on key issues.