You are giving Wynn and company way too much credit.

They are definitely not trying to increase any stigma. They are just  incompetent and not listening to people who can help them do it better.

By far, the best solution is to regulate distribution by allowing businesses to obtain licenses to distribute and monitoring adherence to the rules and laws.

The legit licensed businesses will help ensure that non licensed selling is minimized and that "net" tax revenue is maximized.