I'm looking at the print version - this story is on the front cover. Its subtitle refers to the activists as "Seattleites". This might make you think of white middle-class activists, or UW students or the settlers who took over a part of the puget sound but that would be a misrepresentation. The geographic space that the people who are working so hard on this project can most closely be tied to, is a far cry from the aircraft/software/coffee exploitation that the term Seattle refers to.