This ( and many like it ) articles are merely a symptom of what I would call the deflection industry !

The cure or punishment is very simple indeed:
DON'T BUY THE CRAP ...... or whatever .....
If you exercise some self reliance, critical thinking and, God help us all - responsibility - such marketing efforts will fail and vanish. No profit incentive, no money, no executive bonus ..... 

But no - the snow flakes line up to BUY and thereby demonstrate once and for all their feeble self respect.