haha I just don't understand why people would care that much

if you like NFL football, watch it. if you don't like NFL football, don't watch it. go grab a beer and throw some brats on the grill when they kneel so you don't have to see it.

probably a good corporate policy because few will actually cancel this product. but, the few who are so unreasonably angry that they'd stop watching their favorite sport over it...they are probably a nightmare for call center agents to deal with, and enforcing the no-cancel policy isn't worth the abuse and loss of morale.