The article would be more meaningful if it included ratio of charitable giving spent on administrations, salary of the top earner etc...
This is not a great journalistic approach, sorry Globe and Mail, we expect better..some charities spend 50 cents of the dollar contributed in overhead and enriching executives, some spend 100% of the dollar on actual charitable act be in in Canada or worldwide.  OF course that should be considered with impact of the charity which this article does touch on.

Better guide can be found at
http://www.moneysense.ca/save/financial-planning/2017-charity-100-canadas-top-rated-charities/