Oh good Lord.  'providing a new view of yoga “that would not only spark conversation but would actually allow people to live a life of purpose, and potentially deeper meaning.”'

It is an ad campaign for sweat pants.  Eighty dollar sweatpants, mind you.  But sweatpants.

"industry watchers are questioning whether that growth has peaked."

It has peaked, alright.  No one but the most credulous wants to overpay for a shopping “experience” or meaningless aphorisms like “dance, sing, and floss daily.”  

I think even the most trend conscious of women are waking up to the sheer idiocy of the business model.  See ya, Lulu.