. Prior to Medibank, Ayre spent over five years at Clemenger BBDO Melbourne in various account management roles and also spent two years at AMV BBDO London as a senior account manager. Says Ayre: Having been a client of Cuttable at Medibank, I saw firsthand the incredible impact Cuttable s unique offering can have on a marketing team. We were looking for a partner to help us with the messy middle as they call it, the consideration and conversion content that we were struggling to do effectively and at the craft needed; it s where we brought on Cuttable. . Says Jack White, coCEO of Cuttable: Sam and I first met as young account directors at Clemenger BBDO Melbourne before he went to AMV BBDO London. We reconnected when he returned to Melbourne and joined Medibank, leading both the brand and acquisition teams. We would both meet regularly to chat, trying to solve the challenge brands have in nailing their midfunnel and consideration content, but from different perspectives: Sam from the marketing side and me from the agency side. When we started the search for a marketing lead, I couldn t think of a better person to partner with. . Sam s deep understanding of both the client perspective and the marketing landscape makes him the perfect addition to our team, said White. His leadership and vision will be invaluable as we continue to innovate and deliver unparalleled value to our clients. . On leaving Medibank, Ayre says: It s a unique situation because I ve gone from sitting in the seat to looking in from the outside. I m still hellbent on helping them get the outcomes they deserve. Medibank is an incredible place to work, filled with people who genuinely care and brilliant marketing brains. . Says Sam Kroonenburg, coCEO of Cuttable: Sam joining is crucial to our success as it ensures we have the voice of our marketers in our business from product build. It s something we did at our last company and proved to be pivotal in our success. . Cuttable boasts an impressive agency roster with the likes of Catch.com.au, Nando s, Medibank, Penfolds, Powershop, DiDi and Wesfarmers OneDigital all on board since launch, with more brands to be announced soon. What a hire.Sammy is a gentleman and a saint. Well done Sam, go smash it lad. Go Sammy. A man of the people. Excited to see where Cuttable go with Sam behind the wheel. Big things. Name or pseudonym required. Email optional. Website optional. Save my name, email, and website in this browser for the next time I comment. Comment . . . GET THE CBDAILY BULLETIN. Register for Free and receive the Campaign Brief Daily Bulletin. Type your email address in the space below. GOLD SPONSORS. Copyright 2024 Campaign Brief
Sam Ayre, former Medibank executive, joins Cuttable to enhance their marketing team's effectiveness in creating consideration and conversion content. With Ayre's expertise, Cuttable aims to innovate and deliver more value to clients. Cuttable's co-CEO Jack White praises Ayre's deep understanding of marketing, setting high expectations for their collaboration. Ayre expresses commitment to supporting Medibank's success despite his departure. Cuttable's impressive agency roster includes renowned brands such as Nando's and Wesfarmers OneDigital.