To view this video please enable JavaScript, and consider upgrading to a web browser thatsupports HTML5 video. MILWAUKEE CBS 58  As Milwaukee prepares for the Republican National Convention next week, dueling messages appear along the highways  in English and in Spanish  to attract some Latino voters in Wisconsin. Billboards may be an old school strategy to advertise, but political experts say it's just as effective today as it was back in the day in reaching a larger audience. "A simple message really catches your attention. They're short, so I think everybody gets to seem them," said Marco Frieri, the Hispanic media director for the Democratic National Committee. Campaigns for both President Joe Biden and Former President Donald Trump have made billboards a key part of their strategy. "When you look at party platforms, they are very important, they are aspirational, they're visionary, they lay out a goal," added Matt Sande, the legislative director for ProLife Wisconsin. Frieri explained to CBS 58 News on Tuesday why the DNC has launched billboards in English and Spanish. . . . . . "Latinos see, 'they're thinking about us, they actually care about us, they want to communicate how we communicate," he said. According to thelatest data from Pew Research Center, Latinos have grown at the secondfastest rate of any major racial and ethnic group in the U.S. electorate since the last presidential election, with an estimated 36.2 million eligible voters. . Frieri said that is the DNC's underlying message from the one that's front and center. "We're trying to highlight what he's proposing and what we're defending  again, our democracy, our institutions and women's rights are key in this election," Frieri said. On Monday, the RNC initially approved its platform moving away from a national abortion ban, sparking some frustration among prolife groups in Wisconsin. "We're disappointed, we're frustrated and if the Republican party wants to be the party of life, nationally, they have to show it," Sande said. "We know the Latino communities are very family oriented, they are prolife and love children, and it's important we support them.". Though many Latinos have also expressed their support for Biden and the option for women to choose. It's no surprise both campaigns are trying to capture the attention of those living in swing states like Wisconsin, ahead of the Republican Convention next week.
Dueling messages in English and Spanish on billboards in Wisconsin aim to attract Latino voters ahead of the Republican National Convention. Campaigns for Biden and Trump use billboards to reach a larger audience effectively, with the DNC emphasizing caring for Latinos and defending democracy, institutions, and women's rights. The RNC's platform shift away from a national abortion ban has frustrated pro-life groups in Wisconsin. Both parties target Latino communities as they play a crucial role in swing states like Wisconsin.