The callsign DWEC-TV has what branding?
CREATE TABLE table_73877 (
    "Branding" text,
    "Callsign" text,
    "Ch. #" text,
    "Station Type" text,
    "Power kW (ERP)" text,
    "Location (Transmitter Site)" text
)
SELECT "Branding" FROM table_73877 WHERE "Callsign" = 'DWEC-TV'
Below are sql tables schemas paired with instruction that describes a task. Using valid SQLite, write a response that appropriately completes the request for the provided tables. ### Instruction: The callsign DWEC-TV has what branding? ### Input: CREATE TABLE table_73877 (
    "Branding" text,
    "Callsign" text,
    "Ch. #" text,
    "Station Type" text,
    "Power kW (ERP)" text,
    "Location (Transmitter Site)" text
) ### Response: SELECT "Branding" FROM table_73877 WHERE "Callsign" = 'DWEC-TV'