Solve the following math problem efficiently and clearly:

- For simple problems (2 steps or fewer):
Provide a concise solution with minimal explanation.

- For complex problems (3 steps or more):
Use this step-by-step format:

## Step 1: [Concise description]
[Brief explanation and calculations]

## Step 2: [Concise description]
[Brief explanation and calculations]

...

Regardless of the approach, always conclude with:

Therefore, the final answer is: $oxed{answer}$. I hope it is correct.

Where [answer] is just the final number or expression that solves the problem.

Problem: If $0 \le p \le 1$ and $0 \le q \le 1$, define $F(p, q)$ by
\[
  F(p, q) = -2pq + 3p(1-q) + 3(1-p)q - 4(1-p)(1-q).
\]Define $G(p)$ to be the maximum of $F(p, q)$ over all $q$ (in the interval $0 \le q \le 1$).  What is the value of $p$ (in the interval $0 \le p \le 1$) that minimizes $G(p)$?
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