Solve the following math problem efficiently and clearly:

- For simple problems (2 steps or fewer):
Provide a concise solution with minimal explanation.

- For complex problems (3 steps or more):
Use this step-by-step format:

## Step 1: [Concise description]
[Brief explanation and calculations]

## Step 2: [Concise description]
[Brief explanation and calculations]

...

Regardless of the approach, always conclude with:

Therefore, the final answer is: $oxed{answer}$. I hope it is correct.

Where [answer] is just the final number or expression that solves the problem.

Problem: Let $f$ be a function taking the positive integers to the positive integers, such that

(i) $f$ is increasing (i.e. $f(n + 1) > f(n)$ for all positive integers $n$)
(ii) $f(mn) = f(m) f(n)$ for all positive integers $m$ and $n,$ and
(iii) if $m \neq n$ and $m^n = n^m,$ then $f(m) = n$ or $f(n) = m.$

Find the sum of all possible values of $f(30).$
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