Solve the following math problem efficiently and clearly:

- For simple problems (2 steps or fewer):
Provide a concise solution with minimal explanation.

- For complex problems (3 steps or more):
Use this step-by-step format:

## Step 1: [Concise description]
[Brief explanation and calculations]

## Step 2: [Concise description]
[Brief explanation and calculations]

...

Regardless of the approach, always conclude with:

Therefore, the final answer is: $oxed{answer}$. I hope it is correct.

Where [answer] is just the final number or expression that solves the problem.

Problem: What is the area, in square units, of triangle $ABC$? [asy]
unitsize(1.5mm);
defaultpen(linewidth(.7pt)+fontsize(8pt));
dotfactor=4;

pair A=(-3,1), B=(7,1), C=(5,-3);
pair[] dots={A,B,C};
real[] xticks={-4,-3,-2,-1,1,2,3,4,5,6,7,8};
real[] yticks={3,2,1,-1,-2,-3,-4,-5,-6,-7};

draw(A--B--C--cycle);
dot(dots);

label("A(-3,1)",A,N);
label("B(7,1)",B,N);
label("C(5,-3)",C,S);

xaxis(-5,9,Ticks(" ", xticks, 3),Arrows(4));
yaxis(-8,4,Ticks(" ", yticks, 3),Arrows(4));
[/asy]
user