Solve the following math problem efficiently and clearly:

- For simple problems (2 steps or fewer):
Provide a concise solution with minimal explanation.

- For complex problems (3 steps or more):
Use this step-by-step format:

## Step 1: [Concise description]
[Brief explanation and calculations]

## Step 2: [Concise description]
[Brief explanation and calculations]

...

Regardless of the approach, always conclude with:

Therefore, the final answer is: $oxed{answer}$. I hope it is correct.

Where [answer] is just the final number or expression that solves the problem.

Problem: In $\triangle{ABC}$ with $AB = 12$, $BC = 13$, and $AC = 15$, let $M$ be a point on $\overline{AC}$ such that the incircles of $\triangle{ABM}$ and $\triangle{BCM}$ have equal radii. Then $\frac{AM}{CM} = \frac{p}{q}$, where $p$ and $q$ are relatively prime positive integers. Find $p + q$.
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