International trade in wine and geographical indications : common interests between the EU and South Africa
Grewlich, Jerome (2004-04)
Thesis (MScAgric)--Stellenbosch University, 2004.
ENGLISH ABSTRACT: European-South African trade relations concerrnng wine and spirits are characterized by
various opportunities and, at the same time, a range of conflicts. The latter notably relates to
the dispute over geographical indications and designations of origin. Considering this
confusing amalgamation of discord and harmony, it is the purpose of this study, entitled
"International Trade in Wine and Geographical Indications - Common Interests between the
EU and South Africa", to understand the rationale for trade in wine from both sides of the
coin. Moreover, this research assesses possible multilateral and bilateral solutions for dealing
with trade frictions between the EU and South Africa and identifies common interests with a
view to establish a lasting foundation for blossoming trade in wine and sustained growth. The
underlying methodology is a qualitative interpretative approach and bases on insights into
modern marketing and international management theory.
On this basis the "objective" interests of the EU and South Africa in trade in wine are
analysed in order to assess the coming into existence of the Trade, Development and
Cooperation Agreement as well as the Wine and Spirits Agreement. Pivot of these trade
negotiations is the dispute on geographical indications, which is scrutinized by looking into
relevant chapters of the WTO and its TR.IPS Agreement. With regards to the Wine and Spirits
Agreement it is salient to ask whether it is economically and politically reasonable for South
Africa to accept a financial package from the EU to secure the 'voluntary' phasing out of a
number of trademarks and geographical indications. The study concludes with an outlook
regarding the globalisation of the world's wine market, potential future investment flows
between the EU and South Africa and the need for an effective marketing strategy in order to
become or remain global player in an increasing competitiveness caused by globalisation.
AFRIKAANSE OPSOMMING: Europese en Suid-Afrikaanse handelsverhoudinge in wyn en spiritualieë word gekenmerk
deur verskeie geleenthede en terselfdertyd 'n reeks konflikte. Laasgenoemde hou merkbaar
verband met die twis oor geografiese indikatore en aanwysings van oorsprong. Gegewe
hierdie verwarrende tweedrag en harmonie, is die doel van hierdie studie, getiteld
"Internasionale Handel in Wyn en Geografiese Aanwysings - Gemeenskaplike belange tussen
die EU en Suid-Afrika", om die 'rationale' agter die wynhandel van twee kante te beskou.
Verder ondersoek hierdie navorsing moontlike multi- en bilaterale oplossings vir die
handelswrywing tussen die EU en Suid-Afrika en identifiseer gemeenskaplike belange met
die doelom 'n fondament te bou vir volhoubare groei in die wynhandel. Die onderliggende
metodologie is 'n kwalitatiewe verklarende benadering, gebaseer op insigte uit moderne
bemarkings- en bestuursteorie.
Op hierdie vlak word die 'objektiewe' belange van die EU en Suid-Afrika in die wynhandel
ontleed om gevolgtrekkings oor die Handels-, Ontwikkelings- en Samewerkingsooreenkoms
en die Wyn- en Spiritualieë- Ooreenkoms te maak. Onderliggend aan hierdie onderhandelinge
is die twis oor geografiese aanwysings, wat noukeurig ondersoek is deur relevante hoofstukke
van die WHO Ooreenkoms en sy TRIPS-komponent te raadpleeg. Met verwysing na die
Wyn- en Spiritualieë- Ooreenkoms is dit voor die hand liggend om te vra of dit ekonomies en
polities verstandig vir Suid-Afrika is om 'n finansiële pakket van die EU te aanvaar in ruil vir
die vrywillige uitfasering van 'n aantal handelsmerke en geografiese aanwysings. Die studie
sluit af met '11" blik op globalisering van die wêreld se wynmarkte, die potensiële toekomstige
vloei van beleggings tussen die EU en Suid-Afrika, en die behoefte aan 'n effektiewe
bemarkingsstrategie om 'n globale speler te word.
Please refer to this item in SUNScholar by using the following persistent URL: http://hdl.handle.net/10019.1/49995
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