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"Ka san cewa ban taba sadu da mutane ba. Don haka, za ku gaya mini sunayensu, sa'an nan kuma zan san wanda ke taka leda a tawagar. "- Bud Costello, "The Naughty Nineties, "Hotunan Bidiyo, 1945
Da baya kafin mu yanke igiya, mun yi mamaki idan watakila kwallon kafa da golf sun rasa labarun su (kuma masu sauraro) saboda karuwa. Bayan haka, muna da kwallon kafa biyar, wasu wasanni na baseball, ƙwallon ƙafa da kuma tashoshin NASCAR, da kuma tashoshin golf guda biyu a cikin babban jigonmu kuma ba kowa ba ne mai wasan motsa jiki ... daidai?
Da kyau, Super Bowl (son tallace-tallace) da kuma wutsiya na Tiger Woods 'dawowa don lashe babban wasanni bayan da shekaru biyar na bushe bushe mai girma ya jawo amma banda wannan, ba haka ba.
A IBC, an sake sabuntawa game da watsa shirye-shiryen wasanni da kuma jin dadin rayuwa, saboda rawar da aka yi a kan kallo na OTT.
Futbol, ​​kwallon kafa, wasan kwallon kwando, kwando a koyaushe suna da wuri mai dadi a cikin zukatansu na cibiyar sadarwa saboda bari mu yarda, sun kawo adadin adadin kuɗi da kuma fiye da rabon su na ido.
Game Rehash - Yayinda tattaunawar ruwa na yau da kullum na yau da yamma ko wasan kwaikwayon wasan jiya ya zama mafi yawan gaske, har yanzu yana da kyakkyawan lokaci don yin magana game da hamayya da kuma sake buga wasan kwaikwayon.
Daga nan akwai nauyin wasan kwaikwayon na PPV (kyauta ta kowane fanni), wasan kwaikwayo na Martial Arts da kuma gwagwarmayar gwagwarmaya.
Amma wasanni kamar wasan motsa jiki, wasan motsa jiki, wasan zorro, wasan wasan kwaikwayo, lacrosse, skateboarding, ragamar motsa jiki / wasan kwaikwayo, da kuma wasan kwaikwayon wasanni masu kyauta suka bar su a YouTube. Ko, idan sun kasance masu farin ciki, za a haɗa su a cikin ESPN +, Hulu Live ko Amazon na duba ɗakin karatu.
Amma a cewar Allan McLennan, Babban Babban Kamfanin PADEM Media Group, ƙungiyoyi, wasanni, tashoshin TV, kamfanoni na dijital da 'yan wasan da kansu suna neman sababbin hanyoyi don haɗi da magoya bayan duniya tare da OTT.
"An yi daidai, gudana akan IP yana nuna wani sabon zaɓi na MVPD ta hanyar ba su damar ba da bidiyo kyauta ga masu sauraro," in ji McLennan. "Yana bayar da su tare da ƙarin damar samun dama; kuma mafi mahimmanci, dangantaka mafi kusa da abokin ciniki.
"Masu tallafawa, ƙungiyoyi da 'yan wasa za su iya mayar da hankali ga samar da kwarewa mafi kyau wanda zai yiwu a cikin tattalin arziki," ya kara da cewa. "Kuma a lokaci guda, sababbin hanyoyin zasu iya hana ayyukan haramtacciyar kasuwanci da sayar da kayan inganci.
"Cibiyoyin fasaha sun tsufa, kuma ana cigaba da aiki a yanzu," ya ci gaba. "Hanyoyin wasanni masu gudana a kan IP na iya zama mafi kyau, mafi yawan gaske kuma a hanyoyi da dama sun fi dacewa fiye da gidan talabijin na baya. Gidan talabijin din yana da tarihin 50-shekara; kuma a cikin 'yan shekarun nan, bayarwa na IP ya riga ya motsa shi don samar da abin da masu kallo ke so - rayuwa a kan kowane allo ko na'urar da suke so. Maballin za a gabatar da shi a hanyar da za ta dace da magoya bayan da ba su dame su ba saboda zabin. "
Tare da samar da ƙananan kuɗi da ingantaccen rarraba, an sami sabuntawar sha'awar Wasanni da kuma eSports suna kai masu kallo da aka ba su da masu sauraro.
Kuma saboda kowanne yana da masu sauraro mai kyau (ko da abin da ke cikin wasanni na niche), suna cikin matsayi don samar da ƙarin darajar ga masu tallafawa da kuma a lokuta da dama, talla (watau samun kudin shiga).
Ad Shift - Lokacin da masu amfani suka matsa, haka ma masu tallata. Bugu da ƙari, sayarwa yana canza abun ciki don samun samuwa ga mutane a kan wayar hannu wanda ke buƙatar sababbin hanyoyin da hulɗa da juna don kama hankali ga masu kallo.
Rahoton Limelight a kwanan nan ya gano cewa 60 kashi dari na masu amfani da duniya suna so su duba (kuma su biya) wasanni a kan layi idan za a iya tabbatar da su su ji dadin su akan allon su ba tare da ganin jinkirin jinkiri ba, buffering ko wasu batutuwa.
Nazarin karin bayanai:
Biyan kuɗin kuɗi na biyan kuɗi don ƙarin raƙuman sabis fiye da igiya. Fiye da rabi (59 kashi) biyan kuɗi zuwa akalla bidiyon bidiyo akan buƙata (VOD).
Masu biyan kuɗi suna ƙara talabijin na al'ada tare da bidiyo na yanar gizo, suna biyan bashin ayyukan 1.2, yayin da masu biyan kuɗi na USB ba su biya sabis na 0.7 ba.
Millennials ya jagoranci tashar duniya zuwa bidiyon intanet. Masu sauraron shekaru 18-35 suna kallon karin bidiyon yanar gizo fiye da watsa shirye-shirye. Millennnials (shekaru 18-25) yana kallon awoye tara - 13 minti na bidiyo na bidiyo a mako-mako, idan aka kwatanta da sa'o'i shida, minti na 11 na talabijin na al'ada. 15 bisa dari na ƙwayar miliyoyin mutane suna ciyarwa fiye da 20 hours a mako kallon bidiyo.
Masu amfani za su soke aikin su saboda ƙimar farashin. Fiye da rabin (55 kashi) na masu amfani da duniya suna cewa ƙimar farashin shine dalilin da ya sa aka soke aikin SVOD. Kusan rabin (46 bisa dari) na lura da wannan don biyan kuɗin ku na USB.
Hanyoyin yanar gizo suna kallo a fadin ƙasa. Masu kallo a cikin Filipinas suna kallo mafi yawan bidiyo a cikin sa'o'i takwas, 46 minti a kowace mako, suna biye da hankali daga India da Amurka a kusan takwas da rabi na kallon kowane mako. Jamus tana da mafi kyawun kallon bidiyon yanar gizo a cikin sa'o'i biyar, minti biyu.
A cewar McLennan, rayuwa da wasanni da aiki tare (na'urori masu yawa) su ne wasu daga cikin mafi girma cikin girma a cikin fadada kafofin watsa labarai.
Saboda shirye-shiryen shirye-shiryen tabbatar da CDNs (cibiyoyin sadarwar abun ciki) kuma saboda Intanet da Wi-Fi suna da kyau, yawancin sababbin kungiyoyin wasanni suna la'akari da kafa tashoshin kansu don abubuwan da suka faru, abubuwan da suka shafi tarihi da kuma bayanan da suka shafi ra'ayi / masu halarta tare da sanarwa mai ƙarfi na abun ciki.
Kayan Fitowa
OTT Bandwidth - Don saduwa da sha'awar motsawa ga masu amfani daga TV din da aka zana zuwa kallo na OTT, ATSC da kuma SMPTE ta samo sabuwar ka'ida wadda zata ba da damar bidiyo ta hanyar ingantaccen DTC. Don kama mafi yawan wayar hannu masu kallon masu amfani, fasaha ta ci gaba da 5G wanda zai samar da mafi kyawun kayan aiki don kallo tare da masu amfani da tsare-tsare da kuma Wi-Fi.
HD, UHD, 4K / HDR bidiyon da wasanni an riga an gudana kullum tare da sakamako mai kyau.
Bugu da ƙari, McLennan, daya daga cikin mutanen farko a cikin shirin na OTT da kuma kayan aiki, ya ce, "SMPTE(Society of Motion Picture & Television Engineers) ya yi wani kyakkyawan aiki na karfafa kwamitin ATN (Advanced Television Systems) 3.0 wanda aka inganta don watsa shirye-shiryenta a lokaci daya kuma ya kawo sauƙi zuwa miliyoyin mutane.
"Masu ci gaba na 5G sunyi kyakkyawan aiki na kammalawa da daidaitarsu," ya kara da cewa. "Tare, suna iya samarwa masu gida da masu amfani da kallon da suke so, musamman ma wasanni.
A 2018 Mobile World Congress (MWC), telcos kwanan nan ya sanar cewa za su sami fasahar 5G a cikin kasuwanni na 50. A gaskiya ma, Verizon ya bude kasuwanni hudu a wannan watan da ta gabata Ericsson yayi la'akari da cewa 10 + kashi na kasuwa na duniya na iya zama 5G-da aka sanya ta 2020.
"Wadannan biyu za su samar da wani dandamali mai mahimmanci don saukowa mai sauri-high-streaming," in ji McLennan.
"Sinclair, Pearl da dama masu watsa shirye-shirye na duniya sun riga sun tura ma'aikatar ATSC da manyan sakamako kuma an shirya shirye-shirye na wannan shekara a wannan shekara." ya lura
Fusho masu haske - Tare da kusan samun damar shiga yanar gizo a yanar gizo da kuma hanyoyin sadarwar yanar gizon da ke fadadawa da ingantawa, masu amfani zasu iya samun sauƙin jin dadi, kayan nishaɗi, labarai da wasanni ba tare da ragowar motar da ta shafe ba.
Lokacin da aka rasa lokacin da aka yi amfani da ita, muryar murya ba tare da aikin ba, zuwan shiga 1-5 seconds a kan allon wani mutum kafin ka gan shi ya kasance wani ɓangare na babbar kalubale da ke fuskantar kamfanonin fina-finai mai raɗaɗi - rashin ƙarfi.
Ƙananan latency, mafi mahimmancin kwarewar masu kallo, ƙwarewa ga abokin ciniki da ƙananan mai yiwuwa mai goyon baya na wasan kwaikwayo zai dannawa ko canza ayyukan.
Dukkanin CDNs da hardware / masu samar da software suna mayar da hankali kan ƙoƙarin tsĩrar da ƙananan ƙananan (kusa da sifilin) ​​aikin lalata na HD, UHD da 4K / HDR abun ciki.
Suna yin haka ne da kuma dogara ... kuma tare da sababbin fasaha, za su sami mahimmanci!
Ƙararriyar Lambobin - An gabatar da wasu kayan haɓakawa don buɗe maɓallin tsari mai ƙaddamarwa / fasahar tsarawa da kwantena don taimaka wa OTA rarraba bidiyo mai kyau kyauta tare da abubuwan da ke faruwa na 4K / HDR da kuma bandwidth don sauran ragowar, dubawa da tattaunawa.
An yi amfani da kwaskwarima game da mafita, musamman mafita kamar V-Nova da Bitmovin, ATME da sauransu, don tallafa wa tsarin bidiyon wasanni irin su HD, matsananci HD 4K, da 360 VR.
Suna kuma goyi bayan HLS (HTTP Live Streaming), HEVC (Hidimar Hotuna mai Kyau) da MPEG-DASH (Dynamic Adaptive Streaming over HTTP).
Dukkanin su an inganta su tare da sababbin magunguna HDR pixels (dogara da mu, yana nufin kisa a kallon kowane allo).
Makasudin - isar da kwarewar watsa shirye-shiryen watsa shirye-shiryen zuwa duk na'urori na IP da aka tura da kuma ƙaddamar da matakan zurfi na yin amfani da mabukaci. Ayyuka irin su Net Insight Sye ya sauƙaƙe don jin dadin ayyukan giciye - taron a babban allon, kusa-ups / baya kan 2nd allon da yada labaru / tweeting akan 3rd allon a lokaci guda.
Multitask - Duk da yake ana iya ganin "babban wasa" a kan tashoshin TV, masu kallo suna ƙara amfani da sauran fuskokin su don musayar labarai / bayani game da aikin kuma har ma suna kallon ra'ayoyi daban-daban da kuma rufewa na masu halartar. Abinda ke wadatar ya kara darajar mai saye da ƙwaƙwalwar kamfani da kuma ƙungiyar mutum.
Woody Woodhall, shugaban Allied Post, ya buge ni cikin shekaru da dama da suka wuce cewa sauti na fim din shine mafi mahimmanci, kuma ya zama wani abu mai ban sha'awa na fim mai girma.
Yana da mahimmanci ga mutanen da suke so su zama cikakke a cikin wasanni na zaɓin wasanni.
Yarda da shi, mafi kyawun motsa jiki na jin murya ne ko jin kullun layin layi, mai saurin fadi a cikin gidan yanar gizo, sutsi na raket da wasan kwallon tennis, haɗin da ke dauke da motocin NASCAR guda biyu LeBron da Draymond.
Ba tare da sauti ba, wasanni zai zama ... m!
Ko yana da Dolby Atmos ko kuma jigilar rubutun kalmomi, yana da HD, UHD, 3D ko sautin murya wanda ke kiyaye ku "a cikin wasan."
Mafi Girma daga Game
Piracy - Ba tare da izini ba, ba bisa ka'ida ta rarraba abubuwan wasanni da kuma ayyukan da ake amfani da ita ba, game da lambobin yabo, abubuwan da suka faru da kuma kungiyoyi kamar $ 9B kowace shekara. Bugu da ƙari, wuraren fashin teku kuma suna samar da masu kallon su kamar siffofin malware da kuma sata na ainihi.
Mafi ɓangare na wasanni masu gudana (da abun bidiyo) fashi ne.
Ƙwallon Ƙwallon Ƙwallon Ƙwallon Ƙasar a Rasha yana da 2,637 pirate streams ga semifinals on Facebook, YouTube, Twitch, da Periscope. Akwai hankulan 30M da 3,653 rafi na karshe na Faransa-Croatia da fiye da 60M views.
Wannan "shrinkage" (kaya na ɓacewa) farashi FIFA da wadanda suka mallaki haƙƙin haƙƙin miliyoyin miliyoyin!
Haka ne, masu haƙƙin mallaka suna iya nuna masu laifi daidai zuwa adireshin IP, amma ka'idodin na buƙatar masu mallaka hakkin su aika da sanarwa zuwa shafukan yanar gizon, suna roƙe su su karbi bidiyon da suka aikata.
Da gaske?
Abin farin cikin, akwai kayan aiki kamar wadanda NAGRA ta gabatar wanda yana da matakan tsaro kuma zai iya kare masu kallon wasanni da masu mallakar abun ciki kafin a nemi shari'a.
"Matsakaicin wasan kwaikwayon na matsakaicin ra'ayi na iya daukar nauyin fasalin fashi da laifin da aka yi wa mutum," McLennan ya lura, "Amma wannan ba daidai ba ne a matakan da yawa.
Sata - Tashoshin Pirate suna ba da kyauta mai yawa ko "kyauta" kallon wasanni na wasanni daga gasar cin kofin duniya, US Open, Super Bowl, Rose Bowl har ma da makarantun sakandare; yawanci tare da rashin inganci da aminci fiye da masu mallaka, masu tallafawa suna so su ceto.
"Abin da mutane ba su gane shi ne cewa suna cikin hatsari mafi girma ta hanyar jin dadin wasan motsa jiki," McLennan ya jaddada. "Koguna masu ƙetare sun haɗa da 'ƙarin siffofi' kamar malware, tallace-tallace na intanet da wasu ayyukan aikata laifukan da za su iya yin wasan kwaikwayo maras kyau."
Kasancewa na duniya da fasaha yana iya samar da kyauta mai mahimmanci kamar wasanni wanda za a iya gani a kan kowane allo a ainihin lokacin ko lokacin da ya dace da mai goyon baya.
Bugu da ƙari, wasan kwaikwayo na wasanni, masu tallafawa da 'yan wasa suna da kayan aiki masu sauƙi da mafita da suke samuwa ga su don sadar da ayyukan gida, yanki, na gida da na gida da kuma ayyuka a farashin mai amfani.
Mun riga mun ga cewa magoya bayan wasan motsa jiki sun fara yin amfani da ragowar ayyuka kuma suna da matukar damuwa sosai, masu kallo masu ban sha'awa.
Kuma mafi zurfi, ƙarin abubuwan wasanni masu ba da gudummawa suna ƙara ƙaddamar da kai tsaye ga masu amfani.
Wasannin wasan kwaikwayo na manyan, ƙaramin ƙananan wasanni da wasanni masu yawa suna da damar da za su iya samar da wata alama ta musamman kuma su zama masu sauraron magoya baya da masu kallo.
Tare da saurin OTT na dijital, masu kallo zasu iya samun sauƙin sauƙi tare da haɓakar abun ciki wanda ke ƙayyadewa kawai ta tunanin tunanin al'ummomi-muddin ba sa yin rikitarwa.
Sa'an nan, kowa ya lashe!
Babu mai son masu son kallo su sake maimaita umarnin su kamar yadda Lou yayi ga Bud, "Kamar yadda ku! Kamar yadda ku! Na jefa kwallon zuwa wa wanene. Duk wanda ya sauke kwallon kuma mutumin ya fara zuwa na biyu. Wane ne ya karbi kwallon kuma ya jefa shi zuwa Abin da. Abin da ke jefa shi zuwa Ban sani ba. Ba na san jefa shi baya gobe, wasa uku. Wani mutumin ya tashi ya huda dogayen ƙwallon ƙafa don Saboda. Me ya sa? Ban sani ba! Ya kasance na uku kuma ban ba darn! "
Shugaba at Marken Communications
Andy ne Ma'abũcin kuma shugaban Marken Communications Inc. a Marketing kuma Communications Consultant, dake a cikin San Francisco yankin a watan Agusta 1977 zuwa Present.Marken Communications ne cikakken-da sabis na kamfanin dillancin cewa fi mai da hankali a kan harkokin kasuwanci / kasuwar shiryawa, sakawa, ci gaba, da kuma sadarwa . A 30 shekara dillancin aka hannu tare da m kewayon kamfanoni da kuma sayar da ayyukan. Experience ya hada da dabarun da kuma kasuwar shiryawa da kuma kisan da ãyõyinMu, kuma Internet kamfanonin ciki har da AT & T da kuma CERFnet kazalika a ajiya, ajiya management da kuma video mafita tare da kamfanonin ciki har da Philips, InterVideo, Ulead, OWC, NewerTech, Sonic, Corel, Matsushita, Pinnacle, sha'awa , Cyberlink, Mountain Computer, Nikon, Plasmon, NTI, talla Tech, Verbatim, Mitsubishi da Panasonic.
Bugawa posts by Andy Marken (ganin dukan)
Haɗaka Live masu sauraro - Kungiyoyi, Masu wasa, Fans -Sai YA NOW - Nuwamba 7, 2018
Daidaita, kamar Babban Filin fina-finai, yana buƙatar Hikima ga duk cikakkun bayanai - Oktoba 31, 2018
M & E Juyin Halitta Yana Taimaka Duk Kayayyakin Kayayyakin Kasuwanci - Oktoba 17, 2018
Watsa Engineer Watsa Engineering Taimako isovideo, viarte, HDR, amo raguwa, HDR / WCG, HEVC / AVC, HEVC, JCT-VC, 2015, bitrate raguwa, immersive, UHD / 4K / HD, H264 / H265, Warsaw OTT SoftAtHome, MStar, CES2017 Spears & Arrows subtitling, Digital Nirvana, saka idanu, IBC TV Technology Matsananci HD Forum Video Engineer rumfa gaskiya	2018-11-07
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Hey Buddy !, Na sami wannan bayani a gare ku: "Haɗa Rayuka masu sauraro - Ƙungiyoyi, Masu wasa, Fans -Sai YA NOW". Anan shafin yanar gizo: https://www.broadcastbeat.com/engaging-live-audience-teams-players-fans-want-it-now/. Na gode.