Insurance company Pacific Life announced Friday that it is pulling its advertisements from Fox News' “Tucker Carlson Tonight” after the host said the “immigration crisis” in America makes the country “poorer and dirtier and more divided.” 
 
 The action came after an advertisement from the company was shown on-screen right after Carlson made the comment on his opening monologue. 
 
 The ad promoted the company as having been “protecting generations of families for 150 years.” 
 
 The company quickly received backlash on social media calling for it to distance itself from Carlson’s program. 
 
 ADVERTISEMENT 
 
 Pacific Life said it would pull all ads from the show "in the coming weeks as we reevaluate our relationship with his program,” according to a statement posted to Twitter. 
 
 “One of our ads appeared on Tucker Carlson’s show last night following a segment where Mr. Carlson made a number of statements regarding immigration,” the company said. 
 
 “As a company, we strongly disagree with Mr. Carlson’s statements. Our customer base and our workforce reflect the diversity of our great nation, something we take great pride in,” the statement also read. 
 
 "We will not be advertising on Mr. Carlson's show in the coming weeks as we reevaluate our relationship with his program." 
 
 A message from Pacific Life: pic.twitter.com/bDq9hzia53 — Pacific Life (@pacificlife) December 14, 2018 
 
 A Fox News spokesperson in a statement shared with The Hill called controversy over Carlson's comments "unfortunate and unnecessary distractions." 
 
 "It is a shame that left wing advocacy groups, under the guise of being supposed 'media watchdogs' weaponize social media against companies in an effort to stifle free speech. We continue to stand by and work with our advertisers through these unfortunate and unnecessary distractions," the statement said. 
 
 Updated at 5:45 p.m. ||||| Carlson also insisted immigrants are not “huddled masses yearning to breathe free” but “cynical shake-down artists who have been watching too much CNN.” 
 
 After Carlson’s screed, a Pacific Life ad touted its 150 years of protecting generations of families. 
 
 Critics on Twitter quickly called for sponsors to drop the program.
– Comments about immigrants that Tucker Carlson made on his Fox News show Thursday have just caused a major advertiser to give pause. The Hill reports that insurance company Pacific Life is, at least for "the coming weeks," yanking its ads from Tucker Carlson Tonight as it "[reevaluates] our relationship with his program," per a statement posted on Twitter. What Carlson said that prompted Pacific Life's retreat: Per HuffPost, the Fox host was taking issue with "previous" US leaders who insisted that Americans "shut up and accept" immigrants. Then, in a continued mocking of those previous leaders, Carlson went on to say that "we have a moral obligation to admit the world's poor, they tell us, even if it makes our own country poorer, and dirtier and more divided." Pacific Life's ad aired immediately after the opening segment in which Carlson made those remarks. "As a company, we strongly disagree with Mr. Carlson's statements," Pacific Life says. "Our customer base and our workforce reflect the diversity of our great nation, something we take great pride in." In its own statement to the Hill, Fox News lamented the "unfortunate and unnecessary distractions" it says were spurred by "left wing advocacy groups [that] under the guise of being supposed 'media watchdogs' weaponize social media against companies in an effort to stifle free speech." Newsweek notes that, before this incident, Carlson has never been boycotted by advertisers, though other Fox News hosts like Laura Ingraham and Bill O'Reilly (who's no longer with the network) have.