There's few rules on the Internet, but I think we can all agree on this one: Never put things to a public online vote. 
 
 The Natural Environment Research Council is learning that lesson, but it could be a lot worse. 
 
 The NERC, which is an independent environmental science organization in the United Kingdom, is in the process of building a new $300 million Antarctic survey vessel. 
 
 Boat needs a name, right? Why not put it to a public vote, yea? 
 
 UK's new Antarctic survey vessel to be built here @CammellLaird . You could name it #NameOurShip @BBCNWT pic.twitter.com/c9a7cHFuk1 — Mark Edwardson (@markedtv) March 17, 2016 
 
 Well, the public is voting overwhelmingly to name the ship "Boaty McBoatface." 
 
 Now, in the grand scheme of Internet shenanigans, "Boaty McBoatface" is not really that bad. In this writer's opinion, it's actually pretty great. After all, this is the same Internet that responded to a promotion to name a new flavor of Mountain Dew with "Hitler did nothing wrong" and "Fapple." 
 
 Other examples of Internet votes gone horribly wrong include a promotion that ended up sending the entertainer Pitbull to a Walmart in Alaska. 
 
 Thus far, Boaty McBoatface has a commanding lead with more than 21,000 votes. It's next closest competitor, "Henry Worsley," an explorer and former British army officer who died in January during an attempt to become the first person to cross Antartica unaided, has a little more than 2,700 votes. 
 
 The vote has spurred a hashtag — #BoatyMcBoatface of course — and even caused intermittent outages for its website. 
 
 Due to a high amount of traffic some users may be experiencing problems using the #NameOurShip site. Please bear with us. — NERC (@NERCscience) March 20, 2016 
 
 The closing date for entries is April 16. The boat is scheduled to set sail in 2019. ||||| Name overwhelmingly backed in poll but government would prefer something that ‘captures the spirit of scientific endeavour’ 
 
 It might be the democratic will of the people, but RRS Boaty McBoatface will probably never weigh anchor, the government has signalled. 
 
 The Natural Environment Research Council, which asked the public to vote on a name for its new £200m polar research vessel, confirmed on Sunday that the votes were overwhelmingly in favour of naming the state-of-the-art ship Boaty McBoatface. The suggestion received 124,109 votes, four times more than second-placed RRS Poppy-Mai, named after a 16-month-old girl with incurable cancer. 
 
 Boaty McBoatface: tyrants have crushed the people’s will | Stuart Heritage Read more 
 
 The chief executive of the NERC, Duncan Wingham, will have the final say in the naming of the boat, leaving him with a dilemma: delight the public and enrage the scientific establishment, or lose the goodwill the campaign has generated. Several PR experts have urged Wingham to keep the name to keep the momentum of public interest going. 
 
 However, Jo Johnson, the science minister, signalled the government was preparing to activate its get-out clause. “The new royal research ship will be sailing into the world’s iciest waters to address global challenges that affect the lives of hundreds of millions of people, including global warming, the melting of polar ice and rising sea levels,” he said. 
 
 “That’s why we want a name that lasts longer than a social media news cycle and reflects the serious nature of the science it will be doing. There are many excellent suggestions among the 7,000 names put forward by members of the public and we’ll make a decision as to which one should be put forward for the royal warrant when we’ve had a chance to review them all.” 
 
 Facebook Twitter Pinterest The science minister, Jo Johnson, said the government wanted a name that ‘fits the mission’. Photograph: Lewis Whyld/PA 
 
 Social media and science PR experts are divided as to how the NERC should respond to the poll. 
 
 “They should stick with the public decision,” said Bob Ward, policy and communications director for the Grantham research institute on climate change and the environment at the London School of Economics. “If a new name is chosen, that is saying: ‘We don’t trust the public’, but people would soon forget about it. 
 
 “On the other hand, if they keep the name, then the interest in the vessel will also endure. It doesn’t have to be a problem for them. And it makes no difference to the vital work the ship will be carrying out, but it does mean there is likely to be more public interest in that work.” 
 
 Other PR experts said the interest could be retained without having to give a boat a ridiculous name. Tom Sheldon, senior press officer at Science Media Centre, also emphasised how much the debacle had raised the organisation’s profile. “Lots of people in science seem to see this as a bit of a PR disaster, but I think the opposite,” he said. 
 
 “The entire nation have been discussing a polar research ship. And they’ve all heard of NERC. How many other scientific research councils could they name?” 
 
 Sheldon said he did not think any goodwill would be sacrificed if a different name was chosen. “Even if NERC pick a name with more gravitas, I seriously doubt there will be any public indignation; we’ve had fun with this, and it will always be Boaty McBoatface to the nation,” he said. 
 
 “Presenter Evan Davis signed off the BBC2 flagship news programme with Newsy McNewsnight. There is now a horse called Horsey McHorseFace. It even featured on Channel 4’s Gogglebox. It’s captured our attention, made us laugh, and spawned a new meme. How many science public engagement exercises can you say that about?” 
 
 Facebook Twitter Pinterest RRS Boaty McBoatface wins poll to name £200m polar research vessel – video explainer 
 
 Michael Tinmouth, a social media strategist who has worked with brands such as Vodafone and Microsoft, said he did not expect to see a glass of champagne being broken over the bow of Boaty McBoatface any time soon, but also urged the NERC to own the story. 
 
 “It’s a childish name, so it’s an opportunity to engage with a younger generation,” he said. “If I was them, I would get a team of designers and brand experts together and do something like develop a cartoon or a project for younger children which features a character called Boaty McBoatface, even if the boat isn’t actually called that. 
 
 “I think the worst way to handle it would be to ignore it, but to be fair to the PR team behind it, they haven’t yet completely slammed the door shut and they should seize the opportunity.” 
 
 Ward said he hoped the NERC would not be deterred from public engagement by this saga. “Some of the biggest science stories in recent years have been through making scientific discoveries into public events, like space shuttle launches or the [Large] Hadron Collider, where there was a real sense of theatre. 
 
 “The work it will be doing on its voyages looking at impact in the polar region could also be made into a real event, with some imagination.” 
 
 Most experts agree the name is a lucky choice in one way. “It certainly would ruffle a few feathers in the traditional scientific community, but there’s nothing offensive about it,” Ward said. 
 
 The name was first put forward by James Hand, a former BBC radio presenter, who expressed surprise at the furore Boaty McBoatface had caused. 
 
 Hand said he stood by Boaty McBoatface as a “brilliant name” for the research ship, but he voted for RRS David Attenborough, which came in fifth with 10,284 votes. Another less serious name – RSS It’s Bloody Cold Here – came fourth in the vote.
– When the Natural Environment Research Council in the UK put the naming of its $300 million Antarctic survey vessel to a public vote online, well, the Internet had a little fun. NERC asked for "an inspirational name that exemplifies the work" the ship will do, and suggestions ranged from the, yes, inspirational ("Henry Worsley," the former British Army officer and explorer who died in January trying to cross Antarctica without aid) to the literal ("It's bloody cold out here") and the snarky ("Notthetitanic"). But the current front-runner is "Boaty McBoatface," reports the Independent. The name has garnered 21,000-plus votes, nearly 10 times as many as the second highest "Henry Worsley." The NERC has set April 16 as a deadline and noted that it will choose the name. Meanwhile, the communications manager who submitted Boaty McBoatface has since apologized, though it's not likely to disappear—it's even got its own Twitter hashtag. Still, in the realm of Internet silliness and snark, things could be worse. People once responded to Mountain Dew's call for a new flavor name with "Hitler did nothing wrong" and "Fapple," notes Mashable. And even though Boaty McBoatface is far from the "inspirational name" that NERC called for, it's become popular enough to have caused multiple traffic outages and brought attention to a ship that may otherwise have gone under the radar. (The other big Internet hit of the last week: "Sad Papaw.")