Snoop Dogg, world-renowned entertainment icon and unofficial representative of all things weed, has been investing in tech products and platforms for the past year or so, with a particular focus on the cannabis industry. But today, Snoop is entering the tech sphere in a whole new way, with the launch of his very own platform called Merry Jane. 
 
 At its core, Merry Jane is a lifestyle media site with cannabis at the center. Loaded with both video content and editorial content, the site will serve as an information hub for everyone interested in pot, whether it be the n00b or the seasoned smoker. 
 
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 While announcing Merry Jane on stage at TechCrunch Disrupt, Snoop said that the site will provide users with “all they need to know” about pot, and be the encyclopedia of the cannabis world. 
 
 The site will have its own show series, each of which focusing on different aspects of pot as it relates to lifestyle. 
 
 This ranges from a cooking show, where folks can learn how to make amazing edibles (or food that pairs well with cannabis consumption), to ‘Deflowered’ (which is a show that focuses on peoples’ “first time” doing something), all the way to exclusive celebrity interviews. Snoop noted that the site will be enlisting celebrities that are “down with the team” including Seth Rogen and Miley Cyrus. 
 
 But beyond that, Merry Jane will also take a hard editorial look at the business and politics of the cannabis industry, breaking news about legalization, policy, and industry growth. 
 
 And that’s just the start of it. 
 
 Merry Jane also connects to its own database around various strains of cannabis, created by a Merry Jane editorial team, letting users learn more about the strain that might be right for them, and then connecting that reader/user with a local dispensary where they can procure said herbal supplement. 
 
 But unlike other platforms that help inform the reader about different types of greenery, Merry Jane makes it super easy to search for what you’re looking for, whether it’s a wax, edible, or flower. Users can search by type of cannabis, flavors, symptoms, and more, with high-res rotating imagery for every product listed. 
 
 Pre-launch, Snoop and Chung curated dispensaries to put on the platform, but eventually dispensaries will be able to log in to the back end and upload their own menus, update them, and maintain control over their own digital storefront via Merry Jane. 
 
 When asked about the business plan for the site, MJ cofounder Ted Chung said that “advertising is definitely part of the plan,” but noted that the most important thing is providing the marijuana business with a definitive destination for brands and retail locations to create a strong presence. In terms of user acquisition, Chung said that the demand is already there, and expects the site to surpass its competitors within 6 months. 
 
 Snoop also said that Merry Jane will be the door to bring people out of the closet. “There are so many people in the closet, and we are giving them an opportunity to come out of the closet and just admit they like to smoke. I’m a smoker, my name is Snoop Dogg, and I’m a stoner.” 
 
 Merry Jane is launching at today’s Disrupt SF 2015 conference, with a limited amount of beta testers receiving invites today. Over the next few weeks, the platform will open up to the general public. ||||| As part of a promotion for its upcoming series “Disjointed” — about a woman who lives her dream of opening a marijuana dispensary — Netflix is developing strains of marijuana inspired by ten of its shows. 
 
 Due to federal regulations, the strains will not be available for mail-order purchase. Instead, they’ll be for sale at a West Hollywood pop-up shop at Alternative Health Herbal Services this Friday to Sunday. Those with qualifying medical conditions requiring cannabis use (in possession of a medcard), will be able to purchase the branded strains. 
 
 According to a press release, “each strain was cultivated with the specific shows in mind, designed to complement each title based on their tone. For example, sillier shows may be more indica dominant, while dramedies will be more sativa dominant to help the more powerful scenes resonate.” 
 
 Three of the strains — the Omega Strain, Eve’s Bush, and Rutherford B. Haze — are inspired by “Disjointed,” from “The Big Bang Theory” creator Chuck Lorre. The show’s premiere Friday coincides with the first day of the pop-up shop. 
 
 “Wet Hot American Summer: Ten Years Later” gave rise to the Camp Firewood strain, “a very chill indica.” “Bojack Horseman” can be viewed while partaking in Prickly Muffin: “When you smoke this, it gets a little easier. But you gotta do it every day.” “Arrested Development” inspired Banana Stand Kush, recommended for a “big yellow joint,” and “Chelsea” birthed Vodkush, for the “advanced botanist.” 
 
 Related Kathy Bates Offers ‘Free Joints for Everybody’ in Trailer for Netflix Comedy ‘Disjointed’ 
 
 Peyotea 73, an “uplifting sativa hybrid,” was created with “Grace and Frankie” in mind, and Sassafrass OG, with “the power of one thousand pug snorts,” is inspired by “Lady Dynamite.” The last three strains include Baka Bile, “to really ramp up your appetite” and from “Santa Clarita Diet”; “Poussey Riot,” “for kicking it with somebody, talking, making mad stupid jokes” from “Orange Is The New Black;” and “Moon 13,” “not too strong, so you can ‘keep your sanity, no robot friends required,'” from “Mystery Science Theater 3000.” 
 
 Netflix made the point in its press materials that it’s not profiting off the sales of the product, which are for promotional purposes.
– Marijuana enthusiast Snoop Dogg launched a website yesterday, and of course it's all about weed. Merry Jane, which the rapper announced at TechCrunch Disrupt, is what TechCrunch describes as an "information hub" for all things pot; Snoop says it will be a sort of cannabis encyclopedia giving users "all they need to know." There will be shows and videos centered around the marijuana lifestyle, including a food show (cooking with cannabis or pairing meals with pot), celebrity interview videos, and a show called "Deflowered," which will feature people doing something for the first time. There will also be editorial content looking at marijuana news from legalization to pot policy to the business side and the politics of pot. And, of course, there will be a database featuring all sorts of cannabis strains so that users can decide which one is right for them and where they can find it. It sounds pretty high-tech, featuring "high-res rotating imagery for every product listed" and allowing users to search via type, flavor, or even symptom. Right now the site is in beta ("I'm givn away 420 sneak peeks a day," Snoop tweeted. "Sign up now at http://MERRYJANE.com & put 1 n the air !!") but it will be open to the public within the next few weeks. (Click to read about eight other celebrities with surprising side businesses.)