Karl Stefanovic might have been excited to reveal he had been wearing the same suit for a year, but he probably wasn't expecting the tsunami of social media support that comes from tackling sexism head on. 
 
 Stefanovic revealed this weekend he had worn the same outfit every day on air in what became a year-long protest-prank against the double standards his female colleagues face. 
 
 The Today Show host told Fairfax Media he came up with the idea while reflecting on the constant criticism and unsolicited advice received by his co-host Lisa Wilkinson and Samantha Armytage, the host of rival breakfast program Sunrise. 
 
 "I've worn the same suit on air for a year – except for a couple of times because of circumstance – to make a point," Stefanovic said. "Women are judged much more harshly and keenly for what they do, what they say and what they wear." 
 
 "I'm judged on my interviews, my appalling sense of humour – on how I do my job, basically. Whereas women are quite often judged on what they're wearing or how their hair is ... that's [what I wanted to test]." 
 
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 Stefanovic described the grand total of zero complaints or comments about his navy suit as evidence of the double standards for female presenters, and by extension, all women. 
 
 Almost 24 hours after the story was published, hundreds of tweets and comments were streaming onto social media sites. The vast majority are positive, the streams peppered with the less than glowing responses to the prank. 
 
 Karl Stefanovic has outed himself as a feminist after a year-long prank. 
 
 Brilliant. @karlstefanovic exposes sexism by wearing same suit for a year on @TheTodayShow. No complaints: http://t.co/F54ydMRa95 @Ladyjmo @karlstefanovic I loved this so much! Bloody double standards, well played Karl xx — Mrs Woog (@Woogsworld) November 15, 2014 
 
 Stefanovic's experiment has been picked up globally, covered by news groups such as the BBC, the Irish Independent, the New York Daily News and large American commentary site Jezebel. 
 
 Many in the Australian feminist community have welcomed the prank, describing it as a breakthrough message that translates the issues facing women to huge audiences. 
 
 Author and outspoken feminist commentator Van Badham described Stefanovic's suit prank as part of a growing movement of men making meaningful contributions to feminism. 
 
 "This act is not trivial. It's an example of a genuine human empathy that recognises when conditions are unfair and acts upon it," Ms Badham told Fairfax Media. 
 
 "Yeah, it's a suit. But it's one human being showing another that they have come to empathise with their disadvantage, and this is actually the recognition that exists in the heart of all meaningful social change." 
 
 Facebook's large and robust feminist online community Destroy the Joint's praised Stefanovic for "taking one for team, the team of women" on their Facebook page. The group has more than 48,000 followers, many of whom were debating the merits of his endeavours beneath the original post. 
 
 "Remember when Julia Gillard first started to wear glasses and after an interview with that Karl man, he and Lisa and the other hosts all put on glasses and mocked her. Haven't watched that morning fluff show since then," wrote a Destroy the Joint member. 
 
 "I don't buy it as a victory for feminism either. It is a stunt: the discussion of feminism seems to be locked in superficial terms surrounding whether it is ok to comment on someone's outfit (I think it is) or whether it is ok to comment on their weight (I do not think it is). In the meantime, men and women who need to rely on social security payments are being threatened with horrible spending control in the form of budget cards. This blow to equality in our country is real and it is imminent, I'll be willing to bet Karl hasn't discussed that yet," wrote one community member. ||||| It's obviously no secret that there is a huge gender gap (in general but also) in how we respond to what celebrities wear. Women's appearances are always subject to critique while men's wardrobes are hardly judged in comparison. One TV show host decided to test that double standard by wearing the same knock-off Burberry suit for a year straight. Not surprisingly, no one said a damn thing. 
 
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 Karl Stefanovic is an Australian TV personality, co-host of Aussie morning news show Today. His co-presenter Lisa Wilkinson constantly faces criticism and generally unsolicited fashion advice from viewers. Frustrated with this, Stefanovic decided he was going to try a little experiment. For one year, save a couple instances, he wore the same exact cheap suit (with a different shirt and tie) just to see if anyone would say anything. Via Sydney Morning Herald: 
 
 "No one has noticed; no one gives a shit," Stefanovic tells Fairfax Media. "But women, they wear the wrong colour and they get pulled up. They say the wrong thing and there's thousands of tweets written about them. "Women are judged much more harshly and keenly for what they do, what they say and what they wear." 
 
 "I've worn the same suit on air for a year – except for a couple of times because of circumstance – to make a point. "I'm judged on my interviews, my appalling sense of humour – on how I do my job, basically. Whereas women are quite often judged on what they're wearing or how their hair is ... that's [what I wanted to test]." 
 
 Only his cohost Lisa Wilkinson and another Today member knew about his experiment. As hilarious and interesting as this is, he simply proved something we all already know, the double standard women deal with on a day-to-day basis. 
 
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 Here's hoping he washed that suit at least semi-regularly. ||||| A Georgia woman is suing Ellen DeGeneres after mispronouncing her name to make a breast joke during her daytime talk show. 
 
 Titi Pierce, 35, name is pronounced “Tee Tee … as grammar dictates”, she said in the lawsuit. But DeGeneres called her “titty Pierce”, reading one of the real estate agent’s adverts during a segment called “What’s Wong With These Ads…. and These Signs?” 
 
 Daytime TV controversies 
 
 
 
 
 
 
 
 14 show all Daytime TV controversies 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 1/14 Eamonn Holmes caught making 'V-sign' at cameraman during This Morning This Morning viewers were faced with Eamonn Holmes apparently flicking the V-sign at a cameraman during a live broadcast. The presenter was left red faced when his gesture was accidentally captured during a segment about infidelity and quickly caught the attention of Twitter users. Explaining the mistake, Holmes said it was a symbol used to ask producers to switch cameras and blamed the accident on the way the interview was filmed. Rex Images 
 
 2/14 Bill Turnbull drops c-bomb on live TV The BBC Breakfast presenter Bill Turnbull had viewers spitting out their cornflakes this morning after swearing on live TV. Turnbull made the gaffe whilst reading out an email from a viewer, which was meant to read “He was meant to say: ‘I regularly speak to clients about illness and pass the knowledge onto other clients as well.” Instead the 59-year-old TV personality, who was educated at Eton College, fluffed his lines, accidently saying that he regularly passes knowledge onto other ‘c***s’ as well. BBC 
 
 3/14 This Morning turns Fifty Shades of Grey To tie-in (literally) with the release of a certain BDSM-themed blockbuster, This Morning presented a 'Bondage for Beginners' segment featuring feathers, blindfolds, sexy lingerie and not a lot else besides. Ofcom received more than 120 complaints before clearing the item. 
 
 4/14 This Morning airs bare breasts for cancer awareness This Morning aired a segment teaching people how to perform breast cancer checks. Many viewers tuned in to see a topless woman on their tellys but fortunately most praised the show for dealing with an important issue. ITV 
 
 5/14 Jeremy Kyle gives audience strict telling-off Kyle was forced to defend a guest on The Jeremy Kyle Show when the audience laughed at his story of male domestic violence. ITV 
 
 6/14 The One Show receives 400 complaints over Rita Ora's revealing outfit The BBC was forced to apologise after the singer put her cleavage on show pre-watershed BBC 
 
 7/14 Paul Ross undergoes rectal examination live on air Similar to the breast cancer checks, the presenter agreed to have the procedure live on telly to raise awareness. ITV 
 
 8/14 Katie Hopkins goes on This Morning to prove how lazy fat people really are The rent-a-gob put on 11 pounds and planned to lose it all to prove how easy it is for overweight people to lose weight REX/Ken McKay/ITV 
 
 9/14 BBC Breakfast apologises after accidentally broadcasting penis drawn on Prince William's head The image was broadcast as part of a segment that had absolutely nothing to do with Prince William or penises @Joshubuh 
 
 10/14 Katie Hopkins begins her reign as national hate figure on This Morning The Apprentice star infamously claimed she would never allow her children to play with other kids 'with names like Tyler and Charmaine' ITV 
 
 11/14 Susanna Reid flirts outrageously with Alex Turner The then BBC Breakfast presenter actually said 'I bet you look good on the dance floor' 
 
 12/14 Judy Finnigan forced to apologise after Ched Evans claims on Loose Women The TV presenter said the rape 'was not aggressive' 
 
 13/14 Snake poos on dining table during Come Dine With Me Just as dessert was being brought out YouTube/Channel4 
 
 14/14 Countown goes up in our estimation Presenter Rachel Riley worked hard to keep a straight face as two contestants on the show came up with the eight-letter solution 'erection' in the word game. Host Nick Hewer was not quite so controlled and got the giggles. PA 
 
 “In all of her 35 years of life, no one has ever referred to Ms Pierce as “titty” until the Defendant did so on February 22, 2016 on national television,” the lawsuit reads, adding that it led to “immediate ridicule” from the audience. 
 
 The lawsuit pointed out that producers did not blur out Ms Pierce’s personal cell phone number in the segment. She said she received “ridiculing and harassing” calls while attending an out-of-state family funeral. 
 
 Michelle Obama dances with Ellen 
 
 Ms Pierce filed the lawsuit against Warner Bros Entertainment, Inc, the parent company of the The Ellen Show. 
 
 Titi is a name that comes from Nigeria, meaning “flower”, according to the lawsuit. 
 
 Ms Pierce is seeking damages from Warner Bros, and demands they never show the segment again.
– An Aussie TV personality has worn the same suit on-air for a full year, and not because he likes the smell. Karl Stefanovic, a presenter on Australia's morning news show Today, says he kept wearing the blue Burberry knock-off to make a point: "No one has noticed; no one gives a s--t," he says. "But women, they wear the wrong color and they get pulled up. They say the wrong thing and there's thousands of tweets written about them." And Stefanovic has seen co-host Lisa Wilkinson—with whom he's had an admittedly rocky relationship—raked over the coals because her outfit happens to offend a few fans, reports the Sydney Morning Herald. Unlike Wilkinson, "I'm judged on my interviews, my appalling sense of humor—on how I do my job, basically," Stefanovic says. He was particularly offended when the Telegraph ran old photographs of a female co-host on a rival morning show, dressed in comfortable clothes while running errands. "She's a mate and she was hurt by that," says Stefanovic, who offered her his support. "And I can understand." Hundreds of tweets (mostly favorable) reacted to Stefanovic's well-worn suit, The Age reports, with comments like "I loved this so much! Bloody double standards, well played Karl xx" and "absolutely brilliant stuff." Others, not so much: A member of a feminist Facebook page called the suit experiment "superficial," while an analyst on Jezebel saw nothing new: "As hilarious and interesting as this is, he simply proved something we all already know, the double standard women deal with on a day-to-day basis," Isha Aran writes. (Another recent viral video shows a woman getting 108 catcalls in 10 hours while walking around New York City.)