Steve Jobs' resignation as Apple Inc.'s CEO might seem like a step out of the spotlight at the world's largest company. But it is possible that little may change with the executive shuffle at Apple. 
 
 As CEO, Jobs' bosses -- who he had to answer to -- were technically Apple's board of directors and shareholders. Jobs was also a member of the Apple board, but recently Apple had not listed anyone as Apple's official chairman. Instead, Apple listed two co-lead directors of the board; Andrea Jung, chairwoman and CEO of Avon Products Inc., and Arthur D. Levinson, chairman and CEO of Genentech Inc. Now Jobs is the chairman of the board. 
 
 Photos: Steve Jobs and Apple's influence 
 
 Jobs hasn't been running Apple's day to day operations since January, when he handed over those responsibilities to Tim Cook, the company's former chief operating officer who has been voted in as CEO by Apple's board. 
 
 Despite being on a leave of absence for medical reasons, the details of which have remained private, Jobs has remained involved in some of Apple's biggest decisions this year. For example, it was Jobs who unveiled the iPad 2 in March, not Cook. 
 
 As for who will announce and show off the iPhone 5 or iPad 3, Cook or Jobs, that remains to be seen. 
 
 In being promoted from COO to CEO, Tim Cook has also been given a seat on Apple's board, just as Jobs had. 
 
 The addition of Tim Cook to the board ups the number of directors from seven to eight. All other directors remain. 
 
 Besides Jung and Levinson, the other directors are William V. Campbell, chairman of Intuit Inc.; Millard S. Drexler, chairman and CEO of J. Crew; former Vice President Al Gore; and Ronald D. Sugar, former chairman and CEO or Northrop Grumman Corp. 
 
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 Steve Jobs resigns as Apple's CEO 
 
 Apple publishes Steve Jobs' resignation letter 
 
 Tim Cook era begins as Steve Jobs resigns as Apple CEO 
 
 -- Nathan Olivarez-Giles and Thomas Suh Lauder 
 
 twitter.com/nateog 
 
 Photo (top): Apple's then-CEO and current chairman, Steve Jobs, holds the iPhone 4 during the Apple Worldwide Developers Conference last year in San Francisco. Credit: Paul Sakuma/AP Photo 
 
 Photo (bottom): Before and after screen shots of Apple's board of director listings. Credit: Apple Inc. ||||| The only thing surprising about Steve Jobs's resignation—which Apple had telegraphed several times already—was the timing. Why now? Because of health concerns, maybe. Or maybe because now, right now, is the perfect time for the company to transition. 
 
 When I say now, I'm not talking about the dusky timing of the press release; the cardinal rule of bad news is that you bury it as late as you can. I mean now in the broader context of Apple's future. And if the company's going to not just survive but thrive without Jobs, he couldn't have left any sooner. And he definitely couldn't have waited. 
 
 Apple has literally never been stronger. A month ago they reported record quarterly earnings in a period with no significant product releases, no back to school or holiday boost, all amid what turned out to be a grotesquely challenging three months for competitors like Dell and HP. They were, for a brief period, the most valuable company in the world. Incredible. 
 
 And a month from now? They'll be releasing their next iPhone on America's three major carriers. And very possibly something altogether new: an affordable iPhone, a handset for the masses. If that device does emerge, Apple will have transitioned from yuppie luxury to unprecedented populist value. 
 
 So that's where Apple sits now, cratered between two mountainous achievements. If they'd waited any longer, the iPhone 5 announcement would've been fully shrouded in memories of Jobs; with a month's distance, new CEO Tim Cook has a chance to stand on his own. He can bask in the reflected glory of the iPhone instead of languishing in Jobs's shadow. The company will feel like it's in good hands. Because it is. 
 
 What's easy to forget is that companies have long, long product cycles. The iPhone 5's been done for months; ditto, likely, iPad 3. And iPhone 6 plans are well underway. They'll all have a touch of Jobs in them. Even products with a longer horizon, future generations of MacBooks with sick-skinny bodies and flash storage and no optical disc, AppleTVs teeming with apps, will have Jobs's imprimatur. Especially since, uh, guys? He's staying on as Chairman of the Board. He's involved. 
 
 So yes, there is a chance that Steve Jobs is resigning now because his medical situation has become so severe that he has no other choice. But we certainly hope not. And sincerely don't think so. Because this feels calculated, in the best possible way, to happen at the best possible time. Now. 
 
 You can keep up with Brian Barrett, the author of this post, on Twitter, Facebook, or Google+. ||||| SAN FRANCISCO – Steve Jobs, high-tech's brightest star for more than a quarter century, left Apple in better shape than nearly any other American company: flush with cash, rolling in revenue, the envy of innovators everywhere. 
 
 So how can Apple possibly replace a cultural figure that Google Executive Chairman Eric Schmidt once called the best CEO of the past 50 years? That is likely to be a popular parlor game in Silicon Valley for the foreseeable future. 
 
 "The job calls for a world-class leader, requiring vision, creativity and cojones," says Leander Kahney, author of Inside Steve's Brain. 
 
 Whether Apple CEO Tim Cook— who took over for Jobs in August and brings an impressive résumé— can keep Apple humming like Jobs did remains an open question. Industry analysts who closely study the company's every move are somewhat mixed. Apple's iPhone 4S event on Tuesday, some said, underscored a lackluster showing from Cook. 
 
 "Tim's not Steve," says Gartner analyst Van Baker. "He's much more low-key. He's much more laid-back." 
 
 Added Kevin Dede, Brigantine Advisors' Apple watcher: "Tim Cook's first presentation as Apple's full-time CEO was underwhelming by many assessments." 
 
 Jobs was legendary for splashy product launches shrouded in secrecy and rehearsed to perfection. He often made witty snipes at rivals and had the timing of a deft stage actor. And, of course, his "one more thing" tagline, said with dramatic effect at the end of a masterful presentation, usually revealed a show-stopping product that elicited gasps from the rabid Apple faithful. 
 
 Dede says concerns may persist for Apple to demonstrate it can continue to introduce crowd-pleasing products. 
 
 But others think judgment should be held back for now. Sterne Agee analyst Shaw Wu advised people not to underestimate Cook. Wu said, "We don't think Steve Jobs picked Tim without him having somewhat of a 'vision thing.'" 
 
 Indeed, Cook and his team of executives were handpicked and trained by Jobs to carry on the Apple Way — imbued with Jobs' penchant for perfectionism, clean and simple design, and impeccable taste. 
 
 Plus, as Apple's other co-founder, Steve Wozniak, said in an interview earlier this year, Apple is multiple companies — not just one anymore. Its tentacles extend to the music, cellphone, tablet and advertising markets. 
 
 "Even if everyone fell asleep, this is a $70 billion company," says Lou Mazzucchelli, an analyst who spoke to Jobs. "Apple knows its product road map the next few years. The execution may be a little different, and it will be interesting to see how its decision-making process changes. He was the final arbiter of taste within the company. How is that going to evolve? One person? By committee?" 
 
 Jobs inspired 
 
 For the tech industry, the loss of Jobs is immeasurable. He wasn't just a CEO who orchestrated Apple's turnaround and parade of hits. He was a pop-culture icon who gave consumers products that they didn't know they badly needed. And the products worked flawlessly. His product vision was unrivaled. For that, he's been a beacon to tech visionaries all over the world. 
 
 "It's like the world lost a John Lennon," Wozniak said in a video with the Associated Press. "I mean, Steve was just clearly the most outstanding business thinker." 
 
 The tech industry "recognized that somehow he had the ability to think out new ways of doing things, not just ways to improve what we have and do a better version of something, but do it in a totally different way that the world would swing toward," said Wozniak, who was a high-school friend of Jobs before the duo started Apple in Jobs' parents' garage. 
 
 Jobs was a mastermind who inspired an industry to touch the consumer. 
 
 "We all live in the world that Steve invented," says Alain Rossmann, who worked with Jobs at Apple in the mid-1980s. "We're using the devices, using the retail, watching the movies. Everyone is saying he's the Edison of our century. You're living and I'm living in the world he invented." 
 
 Jobs' inventive genius inspired the tech industry worldwide to create intuitive software and forge businesses with his ethos. 
 
 "The company we invented (mobile video start-up Klip) would not exist without Steve Jobs. And it's probably true of hundreds of thousands of software companies around the world," said Rossmann, who has sold or taken public a handful of hits, including movie service Vudu and Openwave (formerly Phone.com), one of the dot-com era's monster IPOs. 
 
 "There are 500,000 apps companies, and that tells you something," Rossmann said of the entrepreneurs who banked on Jobs' ideas. 
 
 Jobs' vision rubbed off on a veritable Who's Who of tech. The list of Apple alumni successes is long. There's Marc Benioff of Salesforce.com, Dave Morin at Path, Reid Hoffman at LinkedIn, Trip Hawkins at Electronic Arts and Evan Doll at Flipboard, to name a few. 
 
 "I knew him when he was a young man in his 20s and 30s," says Rossmann. "You saw him do things that were shocking in the clarity of his thinking, in seeing things. The impact on how you think about things, products, consumers — it's enormous. I'd never be an entrepreneur if that didn't happen. It was extraordinary." 
 
 No one person has inspired so many. And the industry will be left with a void. 
 
 Cook & Co. 
 
 In the months to come, Apple's future will turn on effective leadership by Cook and others; sound product development, marketing and communications; and investor confidence in the overall direction of the company, says Boston University School of Management professor James Post, an authority on corporate governance and business ethics. "All of these areas will rise or fall depending on Apple's board of directors," Post says. "Apple's board was never very independent while Jobs was in charge. Now they must be." 
 
 "Steve Jobs is the Leonardo da Vinci of our time. We're all profoundly saddened," said Vivek Ranadivé, CEO of Tibco Software and a friend of Jobs. "He was always a very sincere and heartfelt individual. When I had a tragedy in my life, he personally called to ask how I was doing." 
 
 A Jobs-less Apple should survive — even thrive — because its executive bench is "the best in the world" with Cook, global product marketing chief Phil Schiller and scores of others, Mazzucchelli says. 
 
 "It is definitely the end of an era, but certainly not the end of Apple," he says. "Steve built a really good team and invocated his cultural thinking into that team. The question is, 'How do you harness that and execute it?'" 
 
 Cook, who joined Apple in 1998, after several years at Compaq and IBM, filled in capably as interim CEO when Jobs battled pancreatic cancer in 2004 and when Jobs was out again for six months in 2009. Cook became permanent CEO in August. 
 
 Under Cook's run as interim CEO, Apple continued to launch well-received products, including updated laptops with lower, entry-level prices and a faster, feature-laden iPhone. 
 
 The stock price impact 
 
 Apple shares weathered the news of Jobs' death much the way they've rallied in the face of other negative news, including Jobs' resignation. Shares fell 88 cents to $377.37 and are up about 17% this year, while the broader market is down more than 7%. Investors are betting that Jobs "probably left a nice set of blueprints" for the company to follow for years, says analyst Dede. 
 
 The company has assembled a strong management team, he says, who can help keep the company's products relevant. "It's easier to take the ball and run with it, rather than trying to form one out of the dirt," Dede says. 
 
 But that's not to say Apple is unstoppable. In one of the first major product announcements since Jobs resigned as CEO, investors were disappointed with the latest iPhone iteration, Dede says: "There was quite a bit of disappointment in the air." 
 
 And while Jobs may have had ideas of products Apple can launch next, especially in the area of TV, "technology moves fast," Dede says. "There's no telling what comes out of the woodwork." 
 
 Investors who stuck with Jobs during his latest 14-year stint as Apple's CEO have been rewarded. Shares rocketed 6,802% from $5.45 a share on Sept. 17, 1997, when he was named interim CEO, to $376.18 on Aug. 24, the day he resigned. A $1,000 investment in Apple when Jobs was named CEO was worth $69,020 when he resigned, vs. $1,249 if invested in the broad U.S. stock market. 
 
 Apple has more than $76 billion in cash and investments, $12.1 billion of which is in cash and cash equivalents. 
 
 "The fundamentals can do very well for two (more) years, if not longer," says Scott Sutherland, an analyst at Wedbush Securities. 
 
 Mark McKechnie, an analyst at ThinkEquity, says Apple's stock proved to be resilient when Jobs resigned. The wild card is whether his death came sooner than investors expected. "If it was sooner than expected, maybe the stock takes some pressure," he says. 
 
 McKechnie had cut his price target on Apple stock, before the news, from $475 a share to $450. He didn't cut it because of Jobs' health, but because "the iPhone 4S was a disappointment." 
 
 "I doubt it will have too much of an impact over the next 1½ to two years," he says. "It takes a lot to put things in motion." 
 
 The Jobs Way 
 
 Perhaps no corporate figure was as closely identified with his company as Jobs was with Apple. 
 
 The marketing whiz with an unerring eye for the aesthetic left his fingerprints all over the groundbreaking computer company he co-founded in 1976. By the time he stepped down as CEO, Apple had helped redefine personal computing, cellphones, music, tablet devices, TV advertising, computer trade shows and — through Jobs' stewardship of Disney's Pixar — the movie industry. 
 
 Since he reclaimed the top job at Apple in 1997 after being ousted in 1985, Jobs systematically went about reinventing the company nearly every year, putting it in transition for about a decade. But with his passing, Apple faces its greatest transition yet. 
 
 "Apple has always been a company in transition," says Gartner analyst Michael Gartenberg. "Is this the end of an era? Absolutely. But Apple has thrived with Jobs on medical leave, and it will continue to do so." 
 
 Few corporate CEOs were as visible or as tied to a company's philosophy and style as Jobs. In his standard black mock-turtleneck shirts, faded Levi's and running shoes, Jobs was a rock star in a world of button-down, desk-bound chieftains. His appearances at trade shows and corporate events, where he unleashed the latest Apple gadget or product update with the aplomb of a Broadway headliner, were as much about entertaining the masses as they were corporate events, highly anticipated not just by Wall Street analysts and clients, but also by technophiles and consumers. 
 
 "Steve Jobs was (and will continue to be) an icon because of his ability to change our lives through technology in perhaps the most influential way: bottom-up from the very tendrils of everyday life, and being cognizant that changing seemingly small details can lead to mass sweeping changes over time," says Ge Wang, assistant professor of the Center for Computer Research in Music and Acoustics at Stanford University. 
 
 "Smart companies respond to the users. Great ones lead the way by changing how users think," Wang says. 
 
 Contributing: Kevin McCoy ||||| ANALYSIS 
 
 He may still be chairman of the board, but in the eyes of the world Steve Jobs has ceased to be the heart of Apple. 
 
 The succession plan, one of the most closely guarded secrets this side of D-Day, is running. As it has been running for at least two years; the date of Jobs's departure may not have been known, but that it was approaching most certainly was. 
 
 These past couple of years have been the strongest test yet of Jobs's famous reality distortion field, his ability to convince everyone he works with that what he says is either true or can — must — be made so. But some realities are not to be denied. 
 
 Apple without Jobs is now one of them. Like any empire without its Caesar, what the next Apple will be, what it does and how it does it, depends on which of the factions within gains control. 
 
 Many Apples 
 
 For there are many Apples. One is that of new chief executive Tim Cook, who is as much responsible for Apple's success as Jobs was. He turned the business of actually making the goods into an imperial machine, controlling suppliers and manufacturers with unmatched ruthlessness. Making close to 100-percent margins on consumer electronics in an austere, hyper-competitive market is as miraculous as anything ever demonstrated in a keynote. 
 
 Then there's the Apple normal people know and write about, a company capable of producing an endless stream of new products with pitch-perfect cadence. It is a marketing powerhouse — for how else do you account for Apple's coronation as king of all things technology, when all it makes is a mobile phone now on its fourth incarnation, a mutant mobile phone too big to put in a pocket, and a few laptops? Put that way — a valid analysis that seems heretical — Apple's success is even more miraculous, more reality defying, than if it had been more like Sony with its huge range of products. 
 
 And there's the innovatory Apple, which lives well beneath the radar. With the exception of the ghostly presence of Jonathan Ive, this is an invisible and unknown force. The products and services appear, companies are swallowed up, and the star players leave. The big decisions are no longer what chip to use, what new hardware features are too cool not to have, but what deals can be done with media companies, what marketing advantage can be gained by rounding up which supplier. 
 
 Success through control 
 
 The signs are strong that Tim Cook's Viking armies will prevail, and without a struggle. It's where the money comes from, and where any attack is to be resisted by any means necessary. Apple of late has become self-righteously litigious, a terrible temptation for any company with fewer ideas and far more money than once it had, but nearly irresistible for one that's learned that success comes through control. If you can't out-think the competition, then it can be controlled through lawsuits — and if you lose a few, it doesn't matter. The damage has been done. And Apple of late has been run by Cook. 
 
 Apple of late has become self-righteously litigious, a terrible temptation for any company with fewer ideas and far more money than once it had. 
 
 Looking beyond the iPhone and the iPad, both of which can only be refreshed so far, there is only uncertainty. Apple in the cloud is Apple unproven. Apple as innovator without Jobs is Apple unknown. Apple in a market where everyone else can do what it does, but can do it cheaper, is unApple. 
 
 Apple will play to what strengths it has, and that looks like a marketing-led, litigiously-active, cash-rich giant determined to protect what it has over building out what comes next. 
 
 For with Jobs, there was always a 'next', even if we didn't know what it was going to be. As one part of the company's history was maturing, Steve Jobs would always be there on stage, unveiling just one more thing: the Mac, the iMac, the iPod, the iPhone, the iPad. 
 
 That won't happen again. Apple's future depends on the new next, and the longer we have to wait to see what happens, the less likely it will happen at all.
– Steve Jobs revolutionized Apple in his second go-round with the company, taking the stock from a split-adjusted $6.05 per share in 1996 to $376 today. But with Jobs resigning as CEO, everyone is wondering what the future holds for Apple. Some reactions: What will change? Not much, write Nathan Olivarez-Giles and Thomas Suh Lauder for the LA Times. In his role as CEO, Jobs had to answer to two groups: shareholders, and the board of directors. Now he's at the helm of that board. It was the perfect time to go, writes Brian Barrett for Gizmodo, noting that the coming release of the iPhone 5 and more affordable iPhone 4 should buoy the company and give CEO Tim Cook a chance to step into the spotlight. "If they'd waited any longer, the iPhone 5 announcement would've been fully shrouded in memories of Jobs. ... This feels calculated, in the best possible way, to happen at the best possible time. Now." Apple has lost its core, writes Rupert Goodwins for ZDNet, and only time will tell how this plays out. The iPhone and iPad can only be updated so many times, and with Jobs "there was always a 'next.'" But "Apple as innovator without Jobs is Apple unknown." Its future "depends on the new next, and the longer we have to wait to see what happens, the less likely it will happen at all."