Life-long presidential hopeful Newt Gingrich launched his latest candidacy with the slogan: “Win the Future.” If that sounds familiar, you probably watched Obama’s State of the Union address, where he debuted it to the world–or you saw the recent White House Correspondents Association dinner where Obama relegated it to joke status (start at 2:54 of Obama’s own parody video). 
 
 What most folks don’t realize–and the Atlantic deftly discovered today–is that Newt Gingrich, whose campaign only launched this week, actually registered “American Solutions for Winning the Future” with the IRS under section 527 of the tax code on October 6, 2006. The group has handled his political ops ever since. 
 
 The catchphrase failed to catch on with pushes from both politicians. And both Jon Stewart and Stephen Colbert had a field day with it; senior economic advisor to the President, Austan Goolsbee, strained to contain his laughter after Jon Stewart indulged himself with the question, “Is that how we win the future?” 
 
 Stephen Colbert devoted a small segment to the doomed slogan back in January, “Yes! We’ll win the future. If we just keep pumping quarters into it, this thing’s gotta pay off.” ||||| By Chris Good 
 
 The former House speaker was into "winning the future" years before the president adopted the slogan. But it's cool, his campaign says. 
 
 Little-known fact: When President Obama unveiled his new slogan, "Winning the Future," he ripped off Newt Gingrich. 
 
 In October of 2006, Gingrich registered a new political group with the IRS under section 527 of the U.S. tax code: American Solutions for Winning the Future. Since then, the group has operated as Gingrich's main political arm. 
 
 Then in his 2011 State of the Union speech, Obama unveiled "Winning the Future" as his new slogan. The White House uses the slogan frequently, and seems likely to keep using it as the 2012 reelection campaign heats up. 
 
 
 
 Gingrich still uses the catch-phrase, too, despite the president having co-opted it. In fact, he's using it to campaign against Obama. Here's the front page of Gingrich's presidential campaign website, Newt.org: 
 
 I asked Gingrich's 2012 campaign how the former speaker feels about Obama ripping him off so egregiously. Apparently he doesn't mind. 
 
 "We think it's great," spokesman Rick Tyler wrote in an email. "We intend to have a head on debate of whose policies will actually win the future and whose policies will lose the future."
– Newt Gingrich’s website proudly displays a 2012 catchphrase: “Win the Future.” That's right, the same phrase President Obama has been using since his 2011 State of the Union address. Did Gingrich steal it? Nope, discovers the Atlantic: The ex-speaker registered the political organization "American Solutions for Winning the Future" with the IRS in 2006, many moons before Obama uttered those three words. Now Gingrich is stealing the phrase back, though it has hardly been a sweeping success for the Obama administration, notes Fast Company. Jon Stewart and Stephen Colbert relentlessly made fun of it, even prompting stifled laughter from an Obama advisor. But Gingrich’s team thinks it's “great” that both campaigns have employed the slogan: “We intend to have a head on debate of whose policies will actually win the future and whose policies will lose the future,” said a rep. (In other Gingrich news, he grumbled about Obama last night.)