1 of 5. German designer Karl Lagerfeld (R) and model Cara Delevingne appear at the end of his Fall/Winter 2014-2015 women's ready-to-wear collection show for French fashion house Chanel at the Grand Palais transformed into a 'Chanel Shopping Center' during Paris Fashion Week March 4, 2014. 
 
 PARIS (Reuters) - Most designers try to make consumers dream at their fashion shows, but Karl Lagerfeld sought to bring them back into real life by presenting his latest collection in a spoof Chanel supermarket. 
 
 Paris' prestigious Grand Palais, where the French brand traditionally hosts its glamorous shows, was filled with endless rows of Chanel-branded pasta, cheeses, sauces, detergents and other products of daily life created solely for the occasion. 
 
 "For me the supermarket is the pop art of today," Lagerfeld said on Tuesday after the show, admitting he rarely went to supermarkets himself. 
 
 Pushing brightly colored trolleys and pretending to exchange gossip, models picked up products with tongue-in-cheek labels such as Coco beer bottles, Chateau Gabrielle white wine and Chanel crémeuh - or creamoo - milk. 
 
 Others carried metallic baskets adorned with Chanel's iconic handbag chains. 
 
 The designer's new autumn/winter collection was full of oversized tweed jackets worn over shiny pencil-thin pants complete with flashy sneakers, also spotted at January's haute couture show. 
 
 Some models wore comfortable-looking orange woolen jogging suits and fluorescent pink shredded leggings. 
 
 Speakers spat out loud pop music, interrupted by public announcements such as "the young Marine is waiting for her parents at the cashiers" or "Mrs Martin is requested at the fresh foods department". 
 
 Lagerfeld said Chanel had created more than 500 different labels and put more than 100,000 items on display, some of which would be later given to charity. 
 
 No cost or detail was spared to create the atmosphere of a typical French supermarket such as Carrefour. 
 
 Hanging over the white aisles, some giant yellow signs offered 20 percent discounts while others said: "the DIY department is open on Sundays," pointing to recent controversy in France over allowing DIY shops to trade on Sundays. 
 
 Once the show was over, many members of the audience furiously seized Chanel food products from the shelves. 
 
 "The supermarket concept was brilliant as it put fashion into real life," French actress and singer Vanessa Paradis, previously the face of Chanel's Coco perfume and lipstick, told Reuters after the show. 
 
 Lagerfeld, who turned 80 last year and has spent three decades at Chanel's helm, is credited with having regularly infused fresh life into the brand to keep it modern and in tune with its times while remaining faithful to its heritage. 
 
 "It is not because you buy Chanel clothes that you should not be allowed into the supermarket," Lagerfeld said after exchanging hugs and kisses with his A-lists guests such as singer Rihanna and actress Keira Knightley. 
 
 (Reporting by Astrid Wendlandt; Editing by Catherine Evans) ||||| PARIS (AP) — Ever wonder what Keira Knightley and Rihanna do when they just want to go to the grocers like average people? 
 
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 A model wears a creation for the Alexander McQueen ready-to-wear fall/winter 2014-2015 fashion collection presented in Paris, Tuesday, March 4, 2014. (AP Photo/Zacharie Scheurer) (Associated Press) 
 
 A model wears a creation for the Alexander McQueen ready-to-wear fall/winter 2014-2015 fashion collection presented in Paris, Tuesday, March 4, 2014. (AP Photo/Zacharie Scheurer) (Associated Press) 
 
 A model wears a creation as part of Iris Van Herpen's ready-to-wear fall/winter 2014-2015 fashion collection presented in Paris, Tuesday, March 4, 2014. (AP Photo/Thibault Camus) (Associated Press) 
 
 Models wear creations for Chanel's ready to wear fall/winter 2014-2015 fashion collection presented in Paris, Tuesday, March 4, 2014. (AP Photo/Thibault Camus) (Associated Press) 
 
 Actress Keira Knightley and her husband James Righton pose as they attend Chanel's ready to wear fall/winter 2014-2015 fashion collection presented in Paris, Tuesday, March 4, 2014. (AP Photo/Thibault... (Associated Press) 
 
 A model wears a creation as part of Iris Van Herpen's ready-to-wear fall/winter 2014-2015 fashion collection presented in Paris, Tuesday, March 4, 2014. (AP Photo/Thibault Camus) (Associated Press) 
 
 Model Cara Delevingne gestures towards German fashion designer Karl Lagerfeld after the presentation of Chanel's ready to wear fall/winter 2014-2015 fashion collection presented in Paris, Tuesday, March... (Associated Press) 
 
 A model wears a creation for Valentino's ready to wear fall/winter 2014-2015 fashion collection presented in Paris, Tuesday, March 4, 2014. (AP Photo/Jacques Brinon) (Associated Press) 
 
 Singer Rihanna, second right, watches a model presenting a creation as part of Chanel's ready to wear fall/winter 2014-2015 fashion collection presented in Paris, Tuesday, March 4, 2014. (AP Photo/Thibault... (Associated Press) 
 
 Models wear creations for Chanel's ready to wear fall/winter 2014-2015 fashion collection presented in Paris, Tuesday, March 4, 2014. (AP Photo/Thibault Camus) (Associated Press) 
 
 A model wears a creation for Valentino's ready to wear fall/winter 2014-2015 fashion collection presented in Paris, Tuesday, March 4, 2014. (AP Photo/Jacques Brinon) (Associated Press) 
 
 They go to Karl Lagerfeld's luxury Chanel supermarket, of course. 
 
 Tuesday saw the fashion showman put on a "Chanel Shopping Center" fall-winter show that featured an audacious Walmart-sized reconstruction and saw the celebrity pair applaud vigorously from the front row. They clearly didn't seem to mind sitting near the canned goods food section. 
 
 However, events took a nose dive after the show when the rowdy fashion crowd looted the set. 
 
 Here are the highlights of this and Tuesday's other incredible ready-to-wear shows in Paris. 
 
 CHANEL'S SUPERMARKET IS SO LUXURY IT GETS LOOTED 
 
 The attention to detail was astounding. 
 
 An entire supermarket had been reconstructed across several hundred square meters of Paris' Grand Palais. 
 
 Guests stared in disbelief at shelves bursting with consumable products especially made for this show: bottles of "Tweed cola," wine branded "Maison Gabrielle," and even grilled bread stamped "CC." 
 
 This was clearly a fall-winter show like no other. 
 
 Chanel trolleys at the side led on to a tall pile of coconuts next to writing "1 for the price of 2," a fresh fruits and veg section, and large signs advertising Chanel's latest special offers. Instead of discounts they read "50 percent markup." 
 
 "Luxury should be worn like you're going to the supermarket. It's the pop art of the 21st century," said the couturier in high spirits. 
 
 At the very least, it's proof that Lagerfeld is fashion's greatest showman. 
 
 Though the set was a universal hit, perhaps Monsieur Lagerfeld later had one regret: telling revelers they could help themselves to the produce. 
 
 It triggered a stealing-frenzy, with security guards having to swoop in as revelers stripped the shelves. At the exit, fashionistas' bags were actually searched to remove stolen goods. One fashion editor succeeded in making off with a Chanel doormat. 
 
 KEIRA KNIGHTLEY, RIHANNA AND CHANEL COOKING OIL 
 
 "Pirates of the Caribbean" star Keira Knightley — in a monochrome Chanel dress with tiny waist — rocked the front row alongside her husband, Klaxons singer James Righton whom she married last year. 
 
 They entered a cordoned-off area after the show alongside superstar Rihanna near some Chanel cooking oil. 
 
 It triggered a media frenzy with a worried Knightley saying, "I think there's a fight breaking out." 
 
 Her husband, who watched from the sidelines, seemed puzzled by the luxury supermarket concept. "It's my first Chanel show. It was fairly mad. Is this normal?" 
 
 Yes, at least in Lagerfeld's world it is. 
 
 THE CHANEL CLOTHES CHANNEL YOUTH AND COLOR 
 
 Just like a supermarket, Lagerfeld produced a collection that was so varied there was choice for everyone. 
 
 With attention given to large rounded shoulders, exaggerated upper torsos, cinched or exposed midriffs and lashings of tweed, Lagerfeld mixed and matched. 
 
 Stylish brown tweed was turned into a jumpsuit — with voluminous pockets on the bust and great 80s turn ups. 
 
 A section that seemed to channel the designs of artist Vassily Kandinsky provided bursts of color on driving coats and a pair of bold blue and green leggings. It looked very young, but Lagerfeld quipped after the show: "Never young enough for today's standard. The older the (women) are, the younger they want to look!" 
 
 For the fun factor, models carried large leather and silver-bound Chanel shopping baskets as they theatrically browsed the catwalk shelving. 
 
 If the show seemed to lack the focus of Lagerfeld's best shows, some fantastic single garments made up for it. One black three-quarter length coat had a lovely fluidity with delicate diagonal ribs. 
 
 IRIS VAN HERPEN'S SHOCK TACTICS 
 
 The human body was in focus at Dutch designer Iris Van Herpen's sublime debut catwalk show on the ready-to-wear calendar. 
 
 Van Herpen likes to shock. 
 
 In this show the shock-factor saw three models writhing in suspended square plastic bags that had the oxygen sucked out. 
 
 It disturbed several guests as it looked as if the models were in discomfort or couldn't breathe. 
 
 In the clothes, embroidered beads on mini sheaths resembled shining human cells on models in jutting boots without heels. While some beautifully executed techno-fabric, silver, cocktail dresses glistened like organic fluid. 
 
 Several looks also seemed to turn the body inside out: black and white chubby fur tops had the top slashed off to reveal flaps of fabric like exposed flesh. 
 
 The collection perfectly towed the line between surreal artistry and wearability, but next time Van Herpen shouldn't try to frighten guests. 
 
 ALEXANDER MCQUEEN'S LITTLE BO PEEP HAS LOST HER WEREWOLF 
 
 Sarah Burton produced a cryptic but accomplished show for Alexander McQueen set on an emotive green heath. 
 
 A-line skirts in broderie anglaise, large white rounded collars, thigh-high lace up boots and tulle embellishments pointed to an 18th century vibe. 
 
 Then, the patches of long black and white fur and animal eyebrows at times looked like Burton was going for a werewolf vibe. 
 
 Was she chanelling the beginnings of British gothic horror writing that started in the late 18th century? 
 
 VALENTINO'S ANSWER TO THE SWINGING SIXTIES 
 
 Valentino 's Maria Grazia Chiuri and Pierpaolo Piccioli gave their diaphanous, and slightly puritanical designs, an injection of 1960s and Pop Art. 
 
 Though the design duo they didn't pay attention to the menswear vibe sweeping fall-winter shows so far — and people don't expect uber-feminine Valentino to, either — this show definitely felt more "trendy" than in previous seasons. 
 
 The best look was a shimmering silk purple, silver and pewter baby-doll dress with black color. And some of the harlequin looks were eye-catching, though sometimes a little busy. 
 
 It was the couture-infused gowns they did best — after all, couture is almost synonymous with the house. 
 
 Fastidiously embroidered butterflies gave a beautiful lift to a sexy sheer tulle cocktail gown and continued with a bird motif on another in deep blue. 
 
 ___ 
 
 Thomas Adamson can be followed at Twitter.com/ThomasAdamsonAP
– Chanel's show at Paris Fashion Week yesterday had a somewhat pedestrian theme: The Grand Palais, where the show was held, was turned into a Chanel supermarket. There were rows of food and household items, all with Chanel-branded names like Coco beer and Tweed cola, and models pushed shopping carts or carried baskets through the aisles while music and fake announcements played ("the young Marine is waiting for her parents at the cashiers," for example); signs advertised "sales"—like "1 for the price of 2" and "50% markup." Altogether, more than 100,000 items were displayed with more than 500 different labels; some will be donated to charity, Reuters reports, but others were grabbed by audience members after the show ... and things got so crazy that security guards had to intervene, with the AP noting fashionistas' bags were actually searched upon exit, with stolen goods removed, though one apparently made off with a Chanel doormat. "For me the supermarket is the pop art of today," said designer Karl Lagerfeld ... though of course he also said he himself rarely actually visits supermarkets. Chanel last made headlines for featuring models in sneakers.