Every election cycle has its own breakout media star. In 1992, it was CNN. A few years later, it would be an e-mail blast called the Drudge Report. By 2000, the country had more or less been neatly delineated between MSNBC and Fox News households. The 2008 election introduced Politico and the Huffington Post to the adults’ table. BuzzFeed joined in 2012. 
 
 The breakout media star of 2016 is, inarguably, Donald Trump, who has masterfully—and horrifyingly—demonstrated an aptitude for manipulating the news cycle, gaining billions of dollars worth of free airtime, and dominating coverage on every screen. Now, several people around him are looking for a way to leverage his supporters into a new media platform and cable channel. 
 
 Trump is indeed considering creating his own media business, built on the audience that has supported him thus far in his bid to become the next president of the United States. According to several people briefed on the discussions, the presumptive Republican nominee is examining the opportunity presented by the “audience” currently supporting him. He has also discussed the possibility of launching a “mini-media conglomerate” outside of his existing TV-production business, Trump Productions LLC. He has, according to one of these people, enlisted the consultation of his daughter Ivanka Trump and son-in-law, Jared Kushner, who owns the The New York Observer. Trump’s rationale, according to this person, is that, “win or lose, we are onto something here. We’ve triggered a base of the population that hasn’t had a voice in a long time.” For his part, Kushner was heard at a New York dinner party saying that “the people here don’t understand what I’m seeing. You go to these arenas and people go crazy for him.” (Both Kushner and Ivanka Trump did not respond to a request for comment.) 
 
 “Even old Fox News didn’t have the right read on what the base is. And we do.” 
 
 Trump, this person close to the matter suggests, has become irked by his ability to create revenue for other media organizations without being able to take a cut himself. Such a situation “brings him to the conclusion that he has the business acumen and the ratings for his own network.” Trump has “gotten the bug,” according to this person. “So now he wants to figure out if he can monetize it.” 
 
 Hope Hicks, Trump’s spokeswoman, adamantly denied that such conversations have occurred. (“There is absolutely no truth to this whatsoever,” she told me. “This hasn’t been even uttered. Not even thought about.”) Then, after conferring with Trump, she issued a subsequent statement clarifying her point: “While it’s true Mr. Trump garners exceptionally high ratings, there are absolutely no plans or discussions taking place regarding a venture of this nature.” Meanwhile, someone close to Kushner has suggested that Trump would be unlikely to go so far as to seek out a partner at this stage of the race, given that it might risk alienating many of the established media players that he has outflanked—and that he is relying on to get him elected. (Such a move would also inevitably raise issues regarding the F.C.C.’s “equal-time” rule.) Nevertheless, shortly after my correspondence with Hicks, he tweeted out: “The press is so totally biased that we have no choice but to take our tough but fair and smart message directly to the people!” 
 
 Indeed, the specter of a Trump-focused platform, no matter how unappetizing, is not entirely illogical. Republican candidates have historically used the protracted national election cycle to indirectly land gigs on Fox News or Sirius XM. Election cycles have become veritable job interviews for the likes of Sarah Palin, Mike Huckabee, and others. But Trump has successfully circumnavigated traditional media outlets more than any candidate in history. He has picked fights with Fox News and won. His campaign has barred reporters from the Huffington Post, Gawker, Buzzfeed, and the New Hampshire Union Leader from events. Earlier this month, a Politico reporter was denied access to an event in California. After The Washington Post reported on Trump’s suggestion that President Obama was somehow complicit in the Orlando terrorist attack, his campaign revoked the news organization’s press credentials. 
 
 A generation ago—perhaps even a few months ago—these tactics would have irreparably doomed a campaign. But Trump has proved that he no longer needs the platform that news outlets have traditionally provided for candidates. As my colleague Nick Bilton has noted, Trump has mastered the attention war on social media and discovered a preternatural ability to tap into his base directly. Love him or despise him, Trump indisputably has the finger on the pulse of his audience. And this connection could certainly facilitate such a hypothetical mini-media conglomerate. “Even old Fox News didn’t have the right read on what the base is,” one person briefed on the conversation told me. “And we do.” ||||| If Jeb Bush, Hillary Clinton or any other presidential candidate said the things Donald Trump says, did the things Donald Trump does, or had led the controversial life Donald Trump has, his or her campaign would already have died in a pile of negative headlines and video clips. 
 
 But Donald Trump is alive. It is evident that the regular rules do not apply to him. Two months into his rowdy campaign, it is instead the political media that has been leveled by Trump — floored, mystified and stupefied by a candidate who prospers where others would perish. What’s more, the press corps is beginning to realize that nothing it might do — no report it can publish, no question it can ask – has the power to push this candidate an inch off the course that is preordained for him, one which is far more likely to burn out on its own terms than flame out under some great bonfire set by the media. 
 
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 That is the consensus, anyway, of the nearly two dozen journalists, pundits, campaign strategists and political advisers who spoke with POLITICO this week about what many described as the “exceptionalism” of Trump’s campaign. Trump’s bombast and bluntness are resonating with voters, they said, and there’s not a damn thing the press, pundits or rival campaigns can do about it. 
 
 The list of offenses that would likely cripple other candidates is long: Trump called Mexican immigrants criminals and rapists. He said that Sen. John McCain, who spent five-and-a-half years in a North Vietnamese prison, is not a war hero. He has referred to women as “fat pigs,” “dogs,” “slobs” and worse, and had those remarks read to him before 24 million Americans by one of the most popular female news anchors in the country — because, Trump later suggested, she was menstruating. Far from dismantling Trump’s campaign, these controversies have only benefited him. 
 
 “The only thing that takes him out is either Father Trump or Father Time,” said Matthew Dowd, the former chief strategist for President George W. Bush. “So far, he is immune.” 
 
 More recently, Trump sat down for an interview with NBC’s “Meet the Press.” Asked who he talks to for military advice, Trump replied: “Well, I watch the shows. I mean, I really see a lot of great — you know, when you watch your show and all of the other shows and you have the generals and — and you have certain people that you like.” 
 
 If Trump’s remark called to mind Sarah Palin’s inability, in a 2008 interview, to name a single newspaper or magazine that she had read before being tapped as McCain’s vice presidential nominee, it has not had the same effect. For Palin, it was an embarrassment that continues to dog her reputation. For Trump, the ‘shows’ remark barely registered. 
 
 “In any other campaign cycle, another campaign would have been making Trump pay for that remark before he even walked out of the studio,” Kevin Madden, the senior adviser and spokesman for Mitt Romney’s 2012 campaign, said. “It’s an entirely disqualifying statement, yet we didn’t see other campaigns move with much speed or purpose to expose it.” 
 
 Trump’s ability to shrug off controversy and criticism, to out-shame his detractors in the media and on the campaign trail, is almost certainly a reflection of widespread public frustration with career politicians and the mainstream press, and with its way of covering elections. 
 
 In fact, Trump is playing according to a different bit of wisdom, one that belongs to show business and is thought to have come from circus-master P.T. Barnum: all publicity is good publicity. 
 
 He has done this before. Among the small conclave of family and corporate dynasties that have long dominated New York City’s real estate industry, discretion has forever been a watchword — the preferred method of influence is boardrooms and living rooms and wood-paneled offices not made up for a reality television show like “The Apprentice.” 
 
 Trump did not succeed (or at least survive) in the cutthroat world of New York real estate by playing by its rules, but by flouting them. It only worked because it made him an outlier: None of the rules have changed for his equals in the industry. 
 
 That Trump can bring those rules with him on the road to the 2016 presidential election makes him a completely different candidate from the rest of the pack. The rules of show business are just as fickle as those of presidential politics. But they are completely different. And they are serving him in politics as they once served him in business. 
 
 “The conventional wisdom doesn’t apply to Donald Trump — at least not so far,” Roger Stone, the former top adviser with Trump’s campaign, said. 
 
 Part of it is the peculiar environment in which Republican primary contenders are now selling their wares. 
 
 “He’s not a career politician, so voters aren’t holding him to the same standards. He’s a larger-than-life figure that comes from outside politics,” said Stone. “When you combine that with voters dislike of politics, political institutions, and the media, it’s very effective.” 
 
 “He’s not a candidate,” said Brad Todd, the Republican advertising strategist. “He is a protest vehicle.” 
 
 There was a moment where the journalism-theory crowd was gnashing its teeth about Trump. His candidacy, they said, was enabled by the media, which was only looking for cheap page views and Nielsen ratings. 
 
 Whether they created the monster that is the perpetually successful Trump candidacy or not, they are certainly not the people who can dismantle it. They don’t even understand it. 
 
 In a recent Facebook video, The Atlantic’s Molly Ball acknowledged as much, listing Trump’s offenses and his resulting rise in the polls, and then admitting: “Pundits like me are terribly clueless when it comes to predicting how Donald Trump is going to do. What’s going to happen next to Trump? I don’t know. Nobody knows. We’re all totally clueless.” 
 
 “Maybe this is why so many people like Donald Trump,” Ball concluded. “American voters really don’t like pundits. They think we’re all stupid. … So maybe, when Donald Trump can come along, and make us all look like fools, people think that he must be doing something right.” 
 
 There is perhaps no clearer illustration of the media’s inability to faze Trump than his exchange with Fox News host Megyn Kelly at the inaugural Republican primary debate in Cleveland. Her first question to him — in which she listed a litany of misogynistic remarks he’d made about women — was the sort of unforeseen torpedo that could have decimated any politician. Trump’s response was a brazen quip, off the cuff: “Only Rosie O’Donnell.” 
 
 In any other cycle, the win would likely have gone to Kelly, a rising television star with the vast admiration of the Fox News audience. By the time the dust cleared, however, the win had gone to Trump. His poll numbers went up, his quip was the talk of the Twitterverse, and, after threatening to boycott Fox News, he received a call from the network’s chairman and CEO Roger Ailes, assuring him that he would receive fair and balanced coverage. 
 
 “It represents the genuine Trump,” Stone said of the candidate’s off-the-cuff remarks. “He’s not practicing his lines in the mirror like Marco Rubio. He’s not checking everything with his pollster. That’s why he’s doing so well. Voters like that.” 
 
 To be sure, there are many who think the media colluded in this whole thing. From the beginning, Trump’s campaign has been covered more like theater than politics — in a bit of grandstanding, The Huffington Post has filed all Trump copy under its entertainment section — and as a result, many news organizations have only recently started to hold Trump to account on his personal history and policy positions. 
 
 “Everyone is stuck in process stories and not reporting about real Trump,” said Rick Wilson, the Florida-based GOP strategist. “He’s a celebrity, and the media is only reporting on him as such. It’s all process.” 
 
 Wilson said the media should instead be reporting “on all the hinky bullshit in his business life and personal life.” 
 
 Trump’s history isn’t rosy: It includes multiple marriages, suspect business deals and confirmed ties to organized crime in Atlantic City. 
 
 Wayne Barrett, the author of “Trump: The Deals and the Downfall,” an unauthorized biography, told POLITICO that Trump’s personal past and business dealings would almost surely ruin a conventional candidate. “He is the embodiment of crony capitalism,” Barrett said, noting that, as “a very formidable donor in New York politics,” Trump “always hired the right insider to put the fix in for him.” 
 
 “He’s the antithesis of conservative wealth, or at least the wealth that conservatives pretend to revere,” he said. “It’s not market wealth, it’s state wealth. It’s crony wealth. Every deal he did was laced with crony connections.” 
 
 Barrett also said that Trump “would have been personally bankrupt” if he hadn’t been bailed out by bankers who decided that he was too big to fail. “I would think that if reporters were out there doing some serious digging, they ought to be talking to the bankers who used to deal with him,” he said. 
 
 Michael Cohen, Trump’s legal counsel and top spokesperson, did not respond to requests for comment. 
 
 Trump’s marital history might also have proven problematic for a more conventional conservative candidate. Trump is in his third marriage, and some of his remarks about his past partners have been callous. In 1990, he told Vanity Fair: “When a man leaves a woman, especially when it was perceived that he has left for a piece of ass—a good one!—there are 50 percent of the population who will love the woman who was left.” 
 
 And the mob ties: Barrett has alleged that Trump organized a land purchase from “a top leader of the murderous Scarfo crime family in Atlantic City so that his name would not appear in the transaction,” and that Roy Cohn, Trump’s former lawyer and close friend, also represented Fat Tony Salerno, the head of the Genovese crime family. 
 
 Importantly, Barrett told POLITICO that while a handful of reporters have contacted him about these connections, nothing has materialized. And even if the connections did make headlines today, Barrett’s not convinced it would do much to sway voter sentiment. 
 
 “For most of the Americans that are enchanted by Donald, the mob is not a real thing. It’s a Hollywood thing, but it’s not real. If you lived in New York, the power of the mob was enormous,” he said. 
 
 “But who can figure out what would affect the people who are for him?” Barrett asked. “It’s almost a mystical connection he has with these people. What would demystify him is very hard to figure. I don’t know if the media can do it, because his supporters are not a fact-based constituency.” 
 
 Some pundits have argued that the best way to dismantle Trump’s campaign is to take him seriously and expose his lack of feasible, detailed policy positions. But Trump’s recent 40-minute sitdown with “Meet The Press,” and subsequent interviews with personalities like Bill O’Reilly, have focused almost exclusively on policy and done little to curb support — even if Trump says he watches “the shows” for military advice, or defers to lawyers when asked how he would change the 14th Amendment to implement his immigration policy. 
 
 As Trip Gabriel, The New York Times political reporter, has argued, Trump “may be the first post-policy candidate.” His campaign is “built on his unfettered style, rather than on his positions, which have proved highly fungible.” 
 
 So if Trump can’t be beat on his past or his policies, and if he can’t be matched for style, what could possibly stop him from securing the nomination? 
 
 For most observers, it is, as Dowd said, up to Father Trump or Father Time. 
 
 One theory posits that Trump will say something so radically inappropriate that it jettisons his support with conservatives: “Where he says or does something too outrageous, and people have time to reflect more on what the choice means,” Dowd said. 
 
 Another theory posits that Trump will bow out before the Iowa caucuses because he doesn’t want to run the risk of losing. 
 
 “It would be completely out of character for him to subject himself to voters to be judged,” Stuart Stevens, the top strategist on Mitt Romney’s 2012 campaign, said. “What’s his greatest put-down? ‘Loser.’ Will Trump be the next president? No. Does Donald Trump want to go through the rest of his life known as a loser? No.” 
 
 “When he inevitably drops to second or third in polls … I wonder how he handles adversity,” one prominent political journalist said. “I think he could take his ball and go home.” 
 
 The final theory is that Trump’s support — about 25 percent, according to the latest national polls — simply won’t translate into votes. 
 
 “What does it matter to someone now if they say they are for Trump? It means nothing. And 75 percent of the Republican voters aren’t for him even though he has the highest name ID and has been in the public eye far more than any other candidate,” Stevens said. 
 
 He also noted that Trump had 26 percent support in 2011: “Four years ago, he had about the same vote when he wasn’t even running,” he said. “So despite saying he’s a candidate and debates and campaigning, he has the same vote share he had before. That’s a success?” 
 
 Brad Todd, the GOP strategist, said Trump’s campaign would end with “someone passing out actual ballots at elementary schools at a thousand Iowa caucus locations, making this less like “American Idol” and more like a decision with consequences.” 
 
 “Summer beach flings rarely morph into lasting love,” Todd said. 
 
 Until then, or perhaps beyond then, the political media looks on, “totally clueless.” 
 
 “In politics, particularly presidential races, my oft repeated mantra is the UFO rule. At some point, the unforeseen will occur,” Tom Brokaw, the veteran NBC News anchor who has covered presidential elections dating back to Johnson vs. Goldwater, told POLITICO. 
 
 “Gary Hart and Monkey Business, Dukakis failing to defend Kitty, Bush 41 and the Perot factor. What the UFO will be this time, I don’t know yet, but there will be one — and not just for Trump,” he said. “All the candidates in both parties are vulnerable.” 
 
 Authors: ||||| Until very recently, and to all outward appearances, Jared Kushner was just another socially striving young businessman with inoffensively Bloombergian political values. But over the past year, something seems to have changed — in his beliefs, in his manner, in his relationship to his peers among New York City’s elite. On a frigid day in December, Kushner visited the Times Square headquarters of Morgan Stanley to address a private meeting that the Partnership for New York City, which represents the interests of the business community, convened to discuss the outcome of the presidential election. More than 400 executives, many of them CEOs of major corporations, crowded into the bank’s wood-paneled dining hall to hear first from Charles Schumer, soon to be the Democratic leader in the Senate, and then from Kushner, representing his father-in-law, Donald Trump, soon to be the most powerful man in the world. 
 
 “Jared Kushner is the man,” said Stephen Schwarzman, the private-equity billionaire, as he introduced Trump’s emissary. (This account is based on interviews with multiple attendees.) Kushner, the 35-year-old husband of Ivanka, Trump’s favorite child, sat in a director’s chair, wearing a gray sweater and blazer over an open-collared shirt and a pair of gleaming white sneakers. He still has a boyish mien and a polite, ingratiating manner. But these days, he carries himself with the assurance of a man who just received the ultimate validation. 
 
 Jared Kushner at a press conference shortly after Donald Trump won the New York presidential primary. Photo: Mark Peterson/Redux 
 
 Many of the assembled magnates had lunched with him or chatted with him at parties, having known Kushner as the proprietor of a successful Manhattan real-estate firm and the publisher of a less-successful Manhattan newspaper. Some even considered him a protégé. It’s safe to say none, however, had foreseen this scenario. With little experience, and against all predictions to the contrary, Kushner had managed Trump’s way to the White House, and was now poised to be his most trusted adviser and enforcer in the West Wing. This left many of the staid business leaders in the audience confused about whether Kushner really shared their values and worldview — indeed, whether he had ever really belonged to their world at all. 
 
 Many were hoping — perhaps desperately — that Trump, a formerly unthinkable president, might at heart be a pragmatic dealmaker. If that were true, then maybe he could be moved by Kushner’s quiet advice, and maybe all his maximalist stances — build the wall, ban the Muslims, bring on the nuclear-arms race — were negotiable. After the election, the financial markets were buoyed in part by this (still unproven) theory. Three days before Kushner’s appearance, the Dow had closed at a record high. He had come to offer a message to his old friends: Be unafraid. 
 
 “I thought I would need to explain to the business community what a Trump presidency means,” Kushner began. “But the markets seem to have figured it out.” He told the audience about his own process of figuring out Trump’s appeal, saying that he had once lived in a “bubble” on the Upper East Side. He thought about immigration in terms of Silicon Valley’s needs, about education the way Robin Hood Foundation philanthropists did, about climate change in terms of carbon emissions, not mining jobs. Then, about a year ago, Kushner said, he had started traveling the country with Trump, going to rallies where thousands of ordinary Americans shouted in fury about government regulations and the Common Core curriculum. (And torturing terrorists and locking up his opponent, though Kushner didn’t mention those lines.) The gilded scales fell from his eyes. 
 
 David Zaslav, the chief executive of the Discovery cable networks, asked Kushner how it would be possible in the future to have a national discussion based on facts. Kushner replied that it was the media that was deluded about America, claiming his own computer models told him the morning of the election that Trump would capture more than 300 electoral votes. Recognizing that outlets like CNN and the Times were implacably against Trump, Kushner said, the campaign cut a deal to grant softball interviews to a local broadcast chain with a strong presence in the Midwest. Sympathizers on Facebook spread their own news through their social networks. The result, he said, was a campaign by alternative means. Kushner believes Trump’s victory was a repudiation of the media and both political parties — the entire governing Establishment. He said he was “proud” Trump had won only 4 percent of the vote in Washington, D.C. 
 
 Kushner acknowledged that Trump was “easy to hate from afar,” but he claimed his father-in-law was different once he got down to business in the privacy of the boardroom. He predicted the administration would take a “rational” position on immigration and would join with Democrats to invest in infrastructure, which he said could mean not only roads and bridges but high-speed internet and driverless cars. He said Trump had asked Elon Musk why the aerospace industry couldn’t make planes that fly faster, like the Concorde used to, and Musk replied that most CEOs preferred incremental improvements to moon-shot risks. “Trump will not be afraid to fail,” he said. 
 
 Kushner at Donald Trump’s campaign launch. Photo: Christopher Gregory/Getty Images 
 
 If you forgot the context, the handsome, reed-thin young man might as well have been giving a TED Talk about an ambitious start-up, instead of a government soon to be led by a right-wing populist whom his opponents called the “chaos candidate.” Ten blocks to the north, in his golden tower, Trump was nominating a climate-change skeptic for Interior secretary and tweeting gleefully about Russian hacking, even as his son-in-law said America needed to take a long-term view of the “warfare of the future.” Kushner imagines his role as managerial, not policymaking. “I’m not political,” he told the audience, not entirely credibly. In D.C., as Reagan’s adage goes, “People are policy,” and no person, other than Trump himself, has been as politically instrumental in advancing the new president’s ambitions. 
 
 During the latter stages of the presidential race, when all the so-called smart people in politics and media were preparing to shunt Trump rudely from the stage, he relied on Kushner the most. “He prefers the soothing, whispery voice of his son-in-law,” the Times reported in a prematurely funereal dispatch on November 6. Two nights later, as Mr. Trump learned he would soon be President Trump, it was Kushner’s voice that was screening the calls to his suddenly all-important cell phone. When Trump paid his first postelection visit to the White House, Kushner accompanied him, taking photos of the Oval Office with his iPhone and strolling with President Obama’s chief of staff. Now he and Ivanka were preparing to move to Washington, where they reportedly are set to occupy a $5.6 million mansion with their three children. “I’m hoping that he’s our Valerie Jarrett,” says Kathy Wylde, the Partnership’s chief executive, “the last person to speak to the president on matters that are important to New York.” 
 
 Kushner’s influence appears to be one hard truth at the center of the transition’s chimerical swirl of intrigue. “I think the bottom line is he believes in Donald, and he believes in the opportunity to rethink the way our Executive branch conducts itself,” says Strauss Zelnick, a media investor who is close with Kushner and attended the Partnership event. Kushner has thrown himself into the role of recruiter, exploiting his network in the real-estate industry and finance. He’s gotten advice from everyone, even a rabbi he was close to at Harvard. Kushner’s business dealings, like Trump’s, involve numerous partners and lenders from around the globe, even immigrants investing via a controversial cash-for-visa program, and are likely to come under great scrutiny. He has spent much of the transition period trying to figure out how to remove himself from potential conflicts of interest. Trump seems unconcerned. Kushner flattered the Partnership audience by saying the president-elect was happy to be bringing so many billionaires to D.C., asking, “Who else do you want to see cutting deals?” 
 
 Kushner’s impact can be seen in the centrist tilt of Trump’s economic team, which is heavy on Goldman Sachs guys. For secretary of State, he preferred Mitt Romney and, later, Rex Tillerson over bomb-throwers like John Bolton and Rudy Giuliani. At the same time, he has been an internal supporter of Steve Bannon, the former Breitbart chairman, now Trump’s polarizing senior counselor. “For a guy who was a progressive,” Bannon says, “he really gets this grassroots populist movement in a huge way.” 
 
 Trump doesn’t really appear to listen to anyone, but he likes to hear a lot of advice. “We have no formal chain of command around here,” Trump said at a December boardroom audience with Jeff Bezos, Sheryl Sandberg, and other tech-industry leaders. Yet everyone knew who had played the biggest role in arranging the meeting: Kushner, who sat with his back to the cameras, directly facing the president-elect. During the campaign, Trump hired and fired many aides, but Kushner was frequently the last person he consulted before making major decisions. He so far has no official White House title, and he may never have one. But it will scarcely matter if Kushner has a formal job, so long as he maintains his position within the family. “There were three campaign managers,” says a political consultant who knows Kushner. “There was only one son-in-law.” 
 
 With Steve Bannon. Photo: Jabin Botsford/The Washington Post/Getty Images 
 
 Throughout the campaign, the depth of Kushner’s commitment to Trump’s reactionary agenda was surrounded by a bit of what Henry Kissinger — a Kushner admirer — would call constructive ambiguity. He didn’t grant on-the-record interviews or give a speech expressing his beliefs at the Republican National Convention. His decision to leave behind his business, his prior political affiliations, and quite a few friendships in order to serve Trump remains mystifying to many people who thought they knew him. True, he had always been quick to champion Trump to his many detractors and expressed admiration for his knack for self-promotion and his impish ability to play the press for suckers. But Kushner never gave the impression that he had anything more than a grudging son-in-law’s level of tolerance for Trump’s more radical positions. Back when Trump was spinning birther conspiracy theories, which were lapped up by gullible Republicans, one person who talked to Kushner says he offered assurances that his father-in-law didn’t really believe that stuff. 
 
 Yet Trump and Kushner have more in common than surface appearances might suggest. They are both bridge-and-tunnel guys — Trump is from Queens, Kushner from Livingston, New Jersey — who made their names in Manhattan and lived through tumultuous periods of tabloid fire and financial adversity. As a developer, Trump took big risks in the 1980s and faced bankruptcy in the 1990s; Kushner took big risks before the 2008 financial crash and flirted with losing his family’s flagship building, 666 Fifth Avenue. Both came back. Kushner is often called “soft-spoken,” in contrast to his bombastic father-in-law, but people who have worked with him say that’s deceiving: His voice is just literally soft. His opinions are anything but deferential. “He’s very aggressive,” says Zelnick, who says that once Kushner makes up his mind, “it may look like he’s barreling down a path.” Above all, he and Trump share a clannish outlook on life, business, and politics. Trump prizes loyalty, especially when it flows upward, and no defender has been more steadfast during his turbulent struggle than Kushner. Neither forgets when he’s been wronged. They both appear to enjoy the metallic taste of payback, although of the two, Trump may be the more forgiving. 
 
 In October, the Observer, Kushner’s news organization, asked prominent figures in the real-estate industry, including Kushner himself, “Hillary or Donald?” Kushner replied: “Family first.” To some, the endorsement sounded obligatory. They misunderstood Kushner. In fact, “family first” is his paramount value, a personal principle instilled in him through bitter history. He currently works on the 15th floor of 666 Fifth Avenue, where his corner office is steps from those of his parents, Charlie and Seryl, along with his sister Nicole. (Jared’s brother, Josh, has his own venture-capital firm, while another sister, Dara, lives quietly in Livingston.) When Jared was 24, Charlie was sent to prison for a sordid crime with political overtones, a searing episode that sealed their bond in life and business. But the fierce family ethic predates that experience. Its origins can be found in a hardbound book that sits in the Kushner Companies reception area entitled The Miracle of Life. 
 
 The book narrates the almost unimaginably difficult immigrant story of Kushner’s grandparents. Rae Kushner, the family’s matriarch, was born in Novogrudek, in what is now Belarus. When the Nazis arrived in 1941, they executed the town’s Jewish doctors, lawyers, and intellectuals on the square, as an orchestra played. Rae, a teenager, was one of 50 girls selected to scrub their blood from the cobblestones. The Nazis forced tens of thousands of Jews into a ghetto, which served as a labor camp, periodically culling the population. Rae’s mother and a sister were killed. By the middle of 1943, the 500 or so remaining Jews had concluded that they would all die unless they did something desperate, so they decided to tunnel out. At night, the excavators would work using crudely fashioned instruments, passing back bags of soil via a human chain that ran up to a hiding place in an attic. 
 
 The residents of the ghetto had heard that a farmer named Tuvia Bielski had gathered an armed group of Jewish partisans, which was hiding out in the nearby forests. One stormy night, several hundred Jews, including Rae, her father, a sister, and a brother, crawled the several hundred feet to the tunnel’s exit. The Germans soon detected the escape and opened fire. Rae’s brother ran in the wrong direction and was never seen again. The remaining family made it to the Bielski camp, where they lived a rough existence, sleeping on beds of straw in earthen bunkers, until the Soviets arrived. 
 
 After the war, Rae married another survivor of the woods, a carpenter named Yossel, and became an illegal immigrant, traveling on foot to Italy. They ended up in a displaced-persons camp, where they spent three and a half years while the family waited for a visa to immigrate to the United States. “Nobody wanted to take us in,” Rae said in The Miracle of Life. At the time, the United States had immigration quotas based on ethnicity. “For the Jews, the doors were closed. We never understood that. Even President Roosevelt kept the doors closed.” 
 
 In America, Yossel became Joseph Kushner. He lived with Rae and their children in Brooklyn while working construction in New Jersey. His nickname was “Hatchet Joe.” With the brothers Harry and Joe Wilf, he bought three lots in Union County and went into home-building. The Kushners moved to New Jersey, where Joe became part of a cohort, many of them Holocaust survivors, who built the postwar suburbs and left behind dynasties. (The Wilf family now owns the Minnesota Vikings.) 
 
 Joe Kushner specialized in building and renting garden apartments — a good, if unglamorous, business. One real-estate veteran who knows the Kushners quoted an old proverb: “You cater to the masses, you eat with the classes.” Joe had two sons, Murray and Charlie. Charlie had just gone to work with his father when Joe died suddenly in 1985. “Charlie basically learned how to be a builder very quickly,” says Alan Hammer, an attorney who has long worked with him. Charlie expanded his portfolio to around 25,000 apartments and got into commercial real estate, hotels, and banking. 
 
 The Kushners became a prominent force in Jewish philanthropy, opening an Orthodox school named for Joe. Rae was a founder of the United States Holocaust Memorial Museum. Her story of resistance has become central to the Kushner-family identity. When the story of the Bielski partisans was made into a movie called Defiance, starring Daniel Craig, the Kushners staged a screening party attended by Holocaust survivors. The Kushners are financial supporters of AIPAC, and Jared stage managed Trump’s primary-season speech to the lobbying group. He has also served as a bridge to the government of Israeli prime minister Benjamin Netanyahu, who has known the Kushners for years. Last summer, when Trump tweeted a Photoshopped image of Hillary Clinton many saw as anti-Semitic, Kushner hastened to his defense in a rare column in the Observer, citing his own family history and maligning “the speech police.” 
 
 When critics question Trump’s relationships with people like Bannon, the purported Svengali of the alt-right, Jared and Ivanka, who converted to Judaism, note that Trump wore a yarmulke at their wedding and has Jewish grandchildren. “Donald hired somebody who’s an anti-Semite, even though his son-in-law is a practicing Orthodox Jew?” developer Richard LeFrak, one of Trump’s few close friends in New York real estate, said incredulously. “A lot of his best friends are Jewish! Come on, really. What does this all stem from, this hysteria?” 
 
 On Election Day. Photo: Chip Somodevilla/Getty Images 
 
 Jared, born in 1981, grew up in a tight-knit environment structured around family and faith. His many aunts, uncles, and cousins would often descend on their home for Shabbos dinner. Some of the Kushners’ business associates lived in the neighborhood, within walking distance of an Orthodox shul. Through Jared’s teenage years, his father became increasingly involved in politics, becoming a top Democratic Party donor. Politicians with national aspirations, including Hillary Clinton, would regularly pay visits to the Kushners. 
 
 In July 2000, Vice-President Al Gore descended on Livingston to attend a fund-raiser for his presidential campaign. There were police on every corner, shutting down rush-hour traffic, as the vice-president’s motorcade climbed the hill to the Kushner home. “It was a big to-do in Livingston that day,” recalls Miles Berger, a business partner of Kushner’s who attended. What people remember now, though, is the 19-year-old who introduced the candidate. “Charlie put Jared up there to do the talking,” says Pat Sebold, a Democratic officeholder from Livingston. “I was impressed that he was a young guy and handled himself so well.” 
 
 To all appearances, Charlie was grooming his son to understand how power worked. All the New Jersey builders donated to politicians to smooth the way for their projects, but Charlie wanted more than just zoning approvals. He aspired to be a kingmaker. He was the financial force behind Jim McGreevey, a suburban Democratic mayor who won the New Jersey governorship in 2001. After his victory, McGreevey nominated Kushner for chairmanship of the Port Authority of New York and New Jersey. In retrospect, the cynics said, that was Charlie’s flaw: his craving for a public role. 
 
 The much-chronicled fall of Charlie Kushner began as a dispute with his brother Murray over the real-estate business, which triggered an epic family feud. A series of civil lawsuits uncovered evidence that piqued the interest of Chris Christie, the ambitious U.S. Attorney for New Jersey, who appeared to relish the idea of pursuing Governor McGreevey’s patron. 
 
 In July 2004, four months after his mother’s death, Charlie was indicted. Along with campaign-finance violations, investigators had discovered that he had staged a vicious retaliation plot against his sister Esther’s husband, luring him into an encounter with a prostitute that he taped for use as blackmail. The scandal contributed to the resignation, a month later, of McGreevey, who confessed he’d been having an affair with a former Israeli naval officer who had ties to Kushner. 
 
 The episode had a formative effect on Jared, whose life to that point had followed a glide path through Harvard — to which his father was a major benefactor — and prestigious internships. Whereas Christie, perhaps to his subsequent regret, righteously denounced Charlie’s “vile and heinous acts,” Jared saw his father as a victim of injustice. “It’s an outrage that Charlie’s brother and sister cooperated with the government against him; that’s the lowest thing a Jew can do in my book,” says Ken Kurson, the current editor of the Observer, who is a longtime friend of the family. “Whatever ill-advised decisions Charlie may have made, it was a family spat and it was not a criminal affair.” (Murray’s side of the family did not respond to requests for comment, but some members have been vociferously critical of Jared’s role in Trump’s campaign.) 
 
 Charlie served nearly a year in an Alabama prison, where Jared and his mother visited him weekly. The Kushners were still wealthy, from their rental income, but their social status had evaporated. Jared was living in New York, where there were other routes to influence besides politics. The media had contributed to his father’s problems by digging into his relationship with McGreevey. So it is perhaps understandable, in retrospect, that Jared’s first move was to buy a newspaper. 
 
 In Indianapolis. Photo: Jabin Botsford/The Washington Post/Getty Images 
 
 During the summer of 2006, Kushner canceled a planned trip to Germany to watch the World Cup in order to make a $10 million offer for the New York Observer. He had moved in, almost impetuously, just as another bidder was about to close a deal. But Kushner soon discovered that journalism was a strange business. The youthful staff at the Observer made subsistence wages, but the writers didn’t seem bothered about money. They competed instead for the fickle approval of the paper’s charismatic editor, Peter Kaplan, who cultivated an air of intellectual eccentricity punctuated by sarcastic exclamation points. The culture of the office, where I worked under the prior ownership, could be belittling to anyone judged a rube. If Kushner, then 25, was seeking to confirm a suspicion that the media was made up of socially insecure smartasses who glory in the human failings of the rich and powerful, he couldn’t have picked a better place to educate himself. 
 
 Kushner spent time around the newsroom — at least at first — where he listened politely as Kaplan tried to excite him about the romantic ideals of journalism. To the Times, Kaplan cited a scene from Citizen Kane, saying every young man should think it would be “fun to run a newspaper.” Privately, though, he made a different cultural reference. Kaplan told friends that Kushner’s favorite book was The Count of Monte Cristo, the story of a wronged man who escapes prison, becomes rich, and uses his wealth to stealthily visit vengeance upon his unsuspecting enemies. 
 
 “It is very helpful to him that he’s constantly underestimated,” says Kurson, the last of several successors to Kaplan as editor. Kurson, an author and former political consultant, met Charlie Kushner before prison and would sometimes crash at Jared’s apartment on nights he worked late on Rudy Giuliani’s 2008 presidential campaign. “We were doing then what we do now,” Kurson says, “which is bullshit about politics and talk about the media.” Kushner had an enthusiastic interest in the dark arts of campaign operatives. The Observer acquired a website that published New Jersey insider political gossip, run anonymously by a former GOP consultant named David Wildstein. In 2009, it persistently attacked Christie as he ran for governor. 
 
 Later, Wildstein was hired by Christie and engineered the politically retributive traffic jam at the George Washington Bridge. After the scheme came to light, Kushner sent an email to Wildstein, who had resigned amid the investigation. “That’s another thing we have in common I guess with my Dad having done the same,” he wrote. “For what its worth, I thought the move you pulled was kind of badass.” 
 
 Under Kurson, the Observer became more combative, inveighing against Obama’s Iran policy on the editorial page and producing pointed investigations of everyone from the Wilfs, the Kushners’ original business partners, to New York attorney general Eric Schneiderman, who was then investigating Trump University. When the Observer published a negative front-page article about Schneiderman in 2014, illustrated with a caricature of the prosecutor in the guise of the protagonist of A Clockwork Orange, it caused an uproar. (Kurson says it was “a great test run for how delusionally unfair the press was” during the 2016 campaign.) For the last few years, though, Kushner has had little day-to-day involvement in the Observer. It discontinued its print edition right after the election. 
 
 The newspaper served its purpose, though, as Kushner’s foothold in New York, where he made strategic friendships with older media moguls, like Rupert Murdoch and Barry Diller, who understood the workings of power in the city. “There is a model we know well,” says one of Kushner’s friends. “I think he saw himself in this role, as somebody who would have a successful real-estate business but who also would want to have a voice.” 
 
 “I always thought of him as being a smart young man, an up-and-comer, obviously,” says Ray Kelly, the former NYPD commissioner, who got to know Kushner as a donor to the New York City Police Foundation, which subsidized his department’s overseas intelligence operations. He says he saw Kushner as a “law-and-order person” who was supportive of the Bloomberg administration’s technocratic approach to government. Kushner was also close to Joel Klein, the schools chancellor, who influenced his views on education reform. He was friendly with Newark mayor and charter-school proponent Cory Booker, now a Democratic senator. (Kushner urged Trump to consider two controversial Democratic charter advocates, Michelle Rhee and Eva Moskowitz, for Education secretary.) Kushner found a signature Bloomberg-era cause, pressing the city to rate the quality of broadband in office buildings. The initiative was called WiredNYC. 
 
 He’s very uncluttered in his mind. I think that simplicity allows him to filter some things out. 
 
 As Kushner wired the city, he was also advancing his family’s business interests. In 2006, Jared negotiated the purchase of 666 Fifth Avenue for $1.8 billion, a record sum for a Manhattan office building at the time. The transaction was financed by an onerous amount of debt. The following year, the Kushner Companies liquidated its apartment portfolio for $1.9 billion. The shift was akin to trading a fleet of taxicabs for a single Formula 1 race car. “It wasn’t my idea to buy a New York building,” says Hammer, who was chairman of the company during Charlie’s absence. “That was really the idea of a very aggressive, ambitious young man.” The Fifth Avenue purchase quickly ran into problems. Kushner’s loans were premised on the assumption that office rents would rise; instead, the economy crashed. Vulture investors bought the debt, threatening foreclosure. Kushner felt besieged, with few friends and no leverage. But he fought his way out, refinancing the loans, selling equity stakes to partners, and exploiting its retail space via a complex series of deals that resulted in a stabilizing cash windfall. “They lived through turbulent times, and not only did they live, they thrived,” says Jonathan Mechanic, a real-estate attorney who was involved in the retail-space negotiations. Kushner didn’t forget who had been unkind to him along the way. In one much-discussed episode, he later pushed the Observer staff to pursue a shaky tip about supposed malfeasance committed by one of his debt holders. (No story was ever published.) 
 
 Kushner emerged from the crisis with a reputation as a gutsy dealmaker. He was soon buying again with backing from institutional investors like the CIM Group, an aggressive private-equity firm co-founded by a pair of former Israeli paratroopers. He acquired the troubled retail space in the old New York Times Building from Lev Leviev, a diamond magnate who is reportedly friendly with Vladimir Putin. He bought up rent-stabilized apartment buildings in the East Village and made a bold move into Dumbo, persuading the Jehovah’s Witnesses to sell him a coveted set of properties. 
 
 “He’s very uncluttered in his mind,” says Asher Abehsera, who has partnered with Kushner in his Brooklyn redevelopment projects. “I think that simplicity allows him to filter some things out.” In the case of the Dumbo deals, Kushner managed to tune out the doubts of those who thought the prices he and his partners had paid, more than $1 billion in all, were hard to justify. One day in December, Abehsera, a 33-year-old in a black motorcycle jacket and matching baseball cap, showed me around the first phase of the project, called Dumbo Heights. The church’s former pamphlet-printing plant has been converted into office space, for which the owners are charging Manhattan-level rents. 
 
 The project is being marketed to the tech industry, to which Kushner has developed ties, partly through his brother, Josh, who runs the VC firm Thrive Capital. Jared was involved early on in Josh’s health-insurance start-up, Oscar, which has backing from Peter Thiel and is valued at $2.7 billion. (Oscar currently competes on the Obamacare health exchanges that Trump has pledged to abolish, though the company is shifting its business model, for instance, by selling plans to small businesses. Before the election, Josh said he was voting for Clinton.) Standing on a Dumbo street corner, across from a location of the tech-oriented office provider WeWork and the new headquarters of Etsy, Abehsera pointed out a bike bay, which is visible through large windows from the street. “That was Jared’s idea,” he said. Kushner personally interviewed the owners of more than a dozen coffee shops, he added, before settling on the right tenant. When I asked whether he expected Kushner to pay similar attention to future phases, he answered quickly. “He’s not going to be involved,” he said. “Given the weight of what he’s involved in, his interests will be elsewhere.” 
 
 Kushner married Ivanka in October 2009, after an archetypically difficult courtship, involving a daunting obstacle (his parents’ religious objections), a magical reconciliation (staged by Wendi Deng aboard the Murdoch yacht), and an arduous test (Ivanka’s conversion, overseen by an eminent Modern Orthodox rabbi). Kushner’s public identity underwent its own conversion. In the newspapers, he was no longer inevitably identified as a felon’s son — he was Ivanka’s husband, an auxiliary Trump. Every marriage is a mystery to the world outside it, but the Kushner-Trump union is particularly well guarded. One thing at its core, especially today, is their allegiance to the domineering patriarch. “Donald relies heavily on his family,” says LeFrak. “I would say that Jared, he’s part of the mosaic. He fits into the family very well.” 
 
 The alliance crosses into business. In early November, a few days before the election, the Trump Organization began leasing apartments at Trump Bay Street, a new 50-story building in Jersey City’s waterfront district. Kushner and a local partner developed the building on a site they bought out of foreclosure in 2011. As is his practice, Trump lends his name via a branding and management deal, while Kushner’s partnership owns and financed the development. The partnership raised about a third of its projected $193 million cost via the federal EB-5 program, which offers green cards to foreign investors. Bloomberg News reported that it was marketed to would-be Chinese immigrants with a video set to the theme from The Sopranos. The visa program will soon face a contentious renewal debate in Congress, but the Kushner Partnership is rumored to be considering whether to use the same method for another Jersey City project. As Kushner distances himself from the family business, his father will likely play a higher-profile role. 
 
 In recent years, the Kushner Companies has also gotten back into the original family business: renting to the masses. In 2011, it began buying up portfolios of distressed apartment complexes around Rust Belt towns like Pittsburgh, Toledo, and Indianapolis. The turnaround strategy was simple, Jared told the publication Multifamily Executive: “a lot of construction and a lot of evictions.” The following year, he acquired more than 5,500 apartments in Maryland, mainly in the blue-collar suburbs of eastern Baltimore County. The area has been depressed by factory closures, and Trump ran very strong there. 
 
 Between 2012 and 2016, a Kushner-affiliated corporate entity called JK2 Westminster LLC filed hundreds of tenant lawsuits in Maryland courts. One defendant was Robert Bolen, a 64-year-old former Honeywell employee with a documented history of alcoholism and mental illness. He was a disruptive resident of a bland brick complex called Carroll Park. Kushner’s management company evicted him in the summer of 2015. That August, a few days before the first Republican debate, Bolen allegedly walked into the complex’s rental office, said “Good morning,” and opened fire with a shotgun, wounding two employees. 
 
 With Japan’s prime minister Shinzo Abe. Photo: Jiji Press/Cabinet Public Relations Office/Newscom 
 
 As Trump would say, something was going on in America. Kushner spent a substantial portion of 2016 on the trail with his father-in-law, witnessing the anger of the American electorate — or at least the subset of it that turned up at Trump rallies. Then he would return to New York, which was dwelling in its comfortable delusions. “Nobody has less credibility than the people in this town,” he recently told an associate. “If you want to talk with yourselves all day and convince yourselves that you’re right, that’s what people in this town do all day.” Trump was giving voice to authentic grievances, Kushner thought, but many of the people he knew considered him a deranged demagogue. He fumed about CNN, complaining it covered Trump’s campaign events as if they were the Nuremberg rallies. “People say he’s unhinged,” Kushner told the associate. “I think he unhinged everyone else.” 
 
 The consequences of Kushner’s decision to enlist in Trump’s campaign have reverberated through his life, business, even his synagogue, Congregation Kehilath Jeshurun, where last summer there were protests over the rabbi’s plans to give the invocation at the Republican National Convention. (The rabbi canceled his participation.) One real-estate executive who knows Kushner told me he doesn’t know if he will be able to shake his hand after the campaign. Another said: “I cannot be in business with Jared Kushner at the moment, because my wife would divorce me.” One of Kushner’s partners in the Dumbo Heights project, the German-born developer Aby Rosen, erected a giant billboard reading VOTE YOUR CONSCIENCE — a blatant dig at Trump — on one of his buildings before the election. In September, the Real Deal reported that Rosen’s company had pulled out of a second deal with Kushner amid rumors of political tensions, though the primary reason appeared to be financial. (Rosen did not respond to a request for comment.) 
 
 For all the criticism he has encountered, though, Kushner has displayed supreme confidence in his own judgment. Sir Martin Sorrell, the chief executive of the advertising conglomerate WPP and a friend of Kushner’s, recalls running into him one Saturday morning on Park Avenue as he was walking with his children to synagogue. “This was way before the election, even before the nominating process,” Sorrell says. “He said with great conviction that he thought his father-in-law would win, and at that stage there were very few people who thought that would be the case.” After the election, Sorrell ran into Kushner and Ivanka at a party and the adman told him, “Mazel tov.” 
 
 Kushner’s involvement in the campaign began as a family commitment, helping out with tasks whenever Trump would ask. But as primary season wore on, Kushner’s ad hoc assistance deepened into a managerial role. His presence at campaign meetings went from occasional to constant. “If the campaign was proof of anything, it was that neither prior campaign experience nor, perhaps especially, presidential-campaign experience was required,” says Rick Reed, a veteran consultant who made ads for Trump. Like the technology entrepreneurs he admires, Kusher looked at the business of campaigns and saw a complacent industry ripe for disruption. “Pollsters are total thieves,” he said in his speech to the Partnership. Kushner pushed the campaign to use direct-marketing strategies employed by private tech companies. 
 
 Arthur Mirante, who brokered the original sale of 666 Fifth, says that during the campaign he occasionally sent quizzical emails about Trump’s more outrageous statements. “Why did he have to do it that way, why did he say it this way? Et cetera,” he says. “And I would always get a typical Jared response from him that was, ‘Look, there’s a bigger picture here, you know, I know what he said maybe didn’t look good, but he really didn’t mean it that way.’ There was always the typical Jared explanation, totally devoid of politics. Just that there are things happening here that you don’t understand, and this is going to work out, trust me.” 
 
 Kushner received more scorching emails, too, some of them from people he respected. He viewed these as useful data points — he now knew who his loyal friends were. “I call it an exfoliation,” Kushner told Forbes in his only on-the-record interview since the election. The criticism seemed to trigger a practiced defense mechanism. In private conversations, he would return to the prior experience of his father’s arrest and his brush with financial ruin at 666 Fifth. “I’ve been in quite a few foxholes in my life,” he told one associate. “I think I’ve always found my way out.” This time, though, he was fighting next to people like Steve Bannon. 
 
 Trump cycled through two campaign managers, Corey Lewandowski and Paul Manafort, before Kushner found in Bannon a strategist just as disdainful as he was of the traditional campaign playbook. “He threw the whole thing out,” Bannon says. “That’s why I bonded with him.” Though their politics differed, Kushner arguably has more in common with Bannon — an insurgent attitude, a disdain for the GOP Establishment, a background in digital media — than with anyone in Trump’s orbit besides Ivanka. “Two different worlds, yet they seem to get along and work well together,” says a Republican who knows Kushner and Bannon. “I think he sees Bannon as a valuable resource in the advancement of Trump. It’s not about what he thinks, it’s about getting Trump what he needs.” 
 
 With Mike Pence. Photo: Drew Angerer/Getty Images 
 
 Kushner, as a family member, was often the person called on to broach difficult conversations with Trump, such as firing Lewandowski or talking him out of offering the vice-presidency to Governor Chris Christie. Christie’s early endorsement was a watershed moment for Trump, but Kushner argued presciently that the looming Bridgegate trial would be a damaging distraction. When, in its final days, the campaign needed $10 million to buy advertising in several key states, which analysts gave Trump little chance of winning, Kushner made the ask. “He appealed to him by saying, ‘I know this is family money and personal wealth, I get it, and I also know that you can win and we need that extra infusion,’ ” says Kellyanne Conway, the final campaign manager, who will serve as a White House counselor. “Mr. Trump trusts Jared’s business instincts as well as his political acumen.” 
 
 Right now, what Trump needs is a government. Kushner has been essential in assembling it for him. Along with Mike Pence, he moved within days of the election to assert control over the transition, reportedly playing the key role in neutralizing Christie, who had previously been in charge of the process. Christie had been doing a shoddy job, Kushner thought, was politically wounded by his scandal, and had shown soft commitment during the campaign’s low moments. Kushner also hadn’t forgotten his father’s imprisonment. Christie’s loyalists were purged, while Kushner recruited Bill Stepien, the ruthless campaign manager that Christie fired for his role in the bridge plot, to be Trump’s political director. After floating a series of leaden trial balloons — Republican National Committee chair? Homeland Security? — the diminished governor slunk home to Jersey. The Count of Monte Cristo couldn’t have plotted it better. 
 
 When Bannon’s appointment came under fire, on the other hand, from groups like the Anti-Defamation League, Kushner tried to rally support from Jewish organizations. “If you’re in a foxhole with him, and fighting with him, you’re a brother, and he will defend you nonstop,” Bannon says. More recently, during the December dustup over John Kerry’s reproachful parting shot at Israel’s commitment to a two-state solution, Bannon and Kushner were said to be working back channels to Netanyahu’s government. Trump’s statements on Israel have been wildly inconsistent: During the primary campaign, he suggested he would maintain a “neutral” stance, then he nominated his bankruptcy attorney, a hard-line settlement supporter, as ambassador. He also has suggested he may put Kushner in charge of peace negotiations. 
 
 If Trump’s administration is anything like his campaign, or the rest of his life, it is likely to be split along lines of clan, with the conservative Republicans — Pence, Conway, and chief-of-staff Reince Priebus — competing for influence with the cadre of outsiders who are loyal to Trump, foremost among them Kushner and Ivanka. Already the factions are whispering and jockeying for influence. It would be a mistake, though, to view Kushner as an ideological counterweight. He is earnest, in that sense, when he says he is “not political.” He has lived a life surrounded by politics, in which Democratic candidates frequently dropped by for dinner, but his liberalism was cultural, reflecting community values. Now he has a new community. 
 
 Some suggest that Kushner could be a force for moderation, if not in terms of ideology, then at least in managing Trump’s incendiary tendencies. “Certainly a president needs someone to say, ‘Look, this isn’t helpful to you, this isn’t helpful to the country,’ ” Reed says. “I think Jared will play that role.” Still, there’s little evidence that anyone can moderate Trump, other than Trump himself, and there is little doubt where Kushner’s ultimate loyalties lie. “I’m sure that he voices his opinions with Donald, and I think Ivanka has got her own set of opinions,” says LeFrak. “That family is not a family of robots. But at the end of the day, they’re going to line up behind the president-elect.” 
 
 If the campaign estranged Kushner from the privileged world he once inhabited, the election represented a conclusive break. Some of the same Manhattan liberals who ostracized him during the campaign were rattled afterward, and they sent him emails, trying to offer healing words of congratulations and conciliation. These went right in the trash. Kushner is in no mood to offer comfort — not to this town. He’s going to Washington. 
 
 *This article appears in the January 9, 2017, issue of New York Magazine. ||||| The Fix's Chris Cillizza explains why Donald Trump demoted campaign chief Paul Manafort and added two new top advisers – Breitbart News chief Stephen Bannon and pollster Kellyanne Conway. (Peter Stevenson/The Washington Post) 
 
 Donald Trump, following weeks of gnawing agitation over his advisers’ attempts to temper his style, moved late Tuesday to overhaul his struggling campaign by rebuffing those efforts and elevating two longtime associates who have encouraged his combative populism. 
 
 Stephen Bannon, a former banker who runs the influential conservative outlet Breitbart News and is known for his fiercely anti-establishment politics, has been named the Trump campaign’s chief executive. Kellyanne Conway, a veteran Republican pollster who has been close to Trump for years, will assume the role of campaign manager. 
 
 [The Trump campaign is a disaster for the Trump brand] 
 
 Two Trump campaign aides confirmed the staff's reshuffle early Wednesday, requesting anonymity to discuss personnel changes without permission. 
 
 Trump issued a statement hours later. “I have known Steve and Kellyanne both for many years. They are extremely capable, highly qualified people who love to win and know how to win,” he said. “I believe we’re adding some of the best talents in politics, with the experience and expertise needed to defeat Hillary Clinton in November and continue to share my message and vision to Make America Great Again.” 
 
 The campaign played down the notion that Trump was reacting to the polls or saw his bid in crisis. 
 
 “These announcements come at a time of significant growth for Mr. Trump’s campaign, with the first major TV ad buy of the general election slated to start later this week and with additional top-flight operatives joining the movement on a near-daily basis,” the campaign said in the statement. 
 
 The Wall Street Journal first reported the moves. 
 
 [Dana Milbank: The hypocrisy at the heart of Trump's campaign] 
 
 Trump’s stunning decision effectively ended the months-long push by campaign chairman Paul Manafort to moderate Trump’s presentation and pitch for the general election. And it sent a signal, perhaps more clearly than ever, that the real estate magnate intends to finish this race on his own terms, with friends who share his instincts at his side. 
 
 Manafort, a seasoned operative who joined the campaign in March, will remain in his role, but the advisers described his status internally as diminished due to Trump’s unhappiness and restlessness in recent weeks over his drop in the polls and reports over lagging organization in several key states. He told some friends that he was unsure if he was being given candid assessments of news stories and the campaign’s management. 
 
 While Trump respects Manafort, the aides said, he has grown to feel “boxed in” and "controlled" by people who barely know him. Moving forward, he plans to focus intensely on rousing his voters at rallies and through media appearances. 
 
 Sean Spicer, chief strategist at the Republican National Committee, said in an interview Wednesday that the national party is already working with the new high command and remains fully committed to supporting Trump’s candidacy in the coming months. 
 
 “The campaign is expanding and bringing in more senior people in the final stretch. Obviously that’s a healthy thing,” Spicer said, noting that he spoke with Bannon by phone late Tuesday and remains in close touch with the new Trump CEO by email. 
 
 But Rick Wilson, a GOP consultant working for independent presidential candidate Evan McMullin, said angst was evident Wednesday morning in a round of phone calls to his friends on Capitol Hill. He predicted that the RNC would be pressured to eventually distance itself from Bannon and then possibly from Trump, in order to protect down-ballot GOP candidates across the country. 
 
 “If you were looking for a tone or pivot, Bannon will pivot you in a dark, racist and divisive direction. It’ll be a nationalist, hateful campaign,” Wilson said. "Republicans should run away." 
 
 In a call with reporters Wednesday, Clinton's campaign manager, Robby Mook, said Trump's recruitment of Bannon heralds an even nastier campaign. 
 
 "After several failed attempts to pivot into a more serious and presidential mode, Donald Trump has decided to double down on his most small, nasty and divisive instincts by turning his campaign over to someone who is best known for running a so-called news site that peddles divisive, sometimes racist ... sometimes anti-Semitic conspiracy theories," Mook said. 
 
 Controversy also has swirled around Manafort in recent days, after he was named in a corruption investigation in Ukraine that suggested he had received $12 million in undisclosed cash payments. The purported payments, earmarked in a ledger kept by the political party of Viktor Yanukovych, then Ukraine's president, raised questions about Manafort's ties to foreign governments and prompted his critics to demand his resignation. Manafort has denied receiving any such payments. 
 
 Trump's turn away from Manafort is in part a reversion to how he ran his campaign in the primaries with then-campaign manager Corey Lewandowski. Lewandowski's mantra was "let Trump be Trump" and Trump wants to get back to that type of campaign culture, the aides said. 
 
 In Bannon especially, Trump is turning to an alter ego — a colorful, edgy figure on the right who has worked at Goldman Sachs and made several films, including a documentary about former Alaska governor Sarah Palin. 
 
 Bannon, in phone calls and meetings, has been urging Trump for months to not mount a fall campaign that makes Republican donors and officials comfortable, the aides said. Instead, Bannon has been telling Trump to run more fully as an outsider and an unabashed nationalist. 
 
 Trump has listened intently to Bannon and agreed with him, believing that voters will ultimately want a presidential candidate who represents disruption more than a candidate with polished appeal, the aides said. 
 
 “I want to win,” Trump told the Wall Street Journal. “That’s why I’m bringing on fantastic people who know how to win and love to win.” 
 
 The campaign said in its statement that Bannon, a former Navy officer, would be “temporarily stepping down from his role with Breitbart News to work full-time on Mr. Trump’s campaign in a new position designed to bolster the business-like approach of Mr. Trump’s campaign.” 
 
 “Mr. Bannon,” it continued, “once recognized by Bloomberg Politics as the ‘most dangerous political operative in America,’ will oversee the campaign staff and operations in addition to strategic oversight of major campaign initiatives in addition to working with Mr. Manafort." 
 
 Manafort, in a statement, said that he is sure the additions will “undoubtedly help take the campaign to new levels of success.” 
 
 “Buckle up,” wrote a Trump strategist in a text message Wednesday to The Washington Post. 
 
 Republican presidential nominee Donald Trump is overhauling his struggling campaign amid sliding poll numbers. (Reuters) 
 
 Several people close to Trump said Bannon and Conway have decided to target five states and want to devote the campaign’s time and resources to those contests: Florida, North Carolina, Virginia, Ohio and Pennsylvania. It is in those states where they believe Trump’s appeal to working-class and economically frustrated voters has the best chance to resonate, the people said. 
 
 Trump’s decision developed over the weekend as he traveled to the Hamptons in New York for a Saturday evening fundraiser at the home of Woody Johnson, the wealthy Republican benefactor who owns the New York Jets. 
 
 According to three Republicans familiar with that event, Trump was confronted by several supporters there, including mega-donor Rebekah Mercer, about news reports on his advisers’ desire to tame his personality. The three Republicans requested anonymity due to sensitivity of the campaign's transition and their relationships with Trump, Bannon and Conway. 
 
 Trump was visibly infuriated at the news stories, the Republicans said, and he conferred with Mercer about potential steps he might take to remake his campaign and populate his inner circle with voices more like his own. 
 
 Bannon’s name soon came up. Mercer, the daughter of hedge-fund titan Robert Mercer, spoke highly of him. (The Mercer family is a prominent investor in Breitbart News as well as in a super PAC opposing Hillary Clinton.) Trump did the same and told her they had been talking. 
 
 By Sunday, as Manafort appeared on network television shows, Trump was stewing and dialing up his friends, the Republicans said. He connected with his son-in-law and trusted adviser Jared Kushner, who has been on vacation in Europe. Then he called Conway and Bannon, ruminating aloud on how they could help him jolt his stalled candidacy. 
 
 The Journal reported that Bannon met with Trump later on Sunday at Trump National Golf Club in Bedminster, N.J., to “lay out his new thinking for the campaign team” — with Manafort joining that meeting. 
 
 Bannon and Conway, who are friendly, both told Trump they’d be willing to work together and that they understood Trump’s vision for the rest of the campaign, the Republicans said. While careful to not be critical of Manafort — Conway has referred to the changes as an “expansion” rather than a shake-up — they told Trump they would be dedicated to sharpening his message rather than handling him. 
 
 Bannon came to the conversation armed with ideas about how to promote Trump nationally and underscore his populism. Conway, who worked on Newt Gingrich’s 2012 campaign and has long counted Trump’s running mate, Indiana Gov. Mike Pence, as a client, had thoughts on how Trump could reach out to more women and suburban voters. 
 
 Bannon quickly began to prepare for a takeover. He was spotted at Trump Tower on Monday and worked there Tuesday though he did not travel with Trump. 
 
 The campaign’s revised structure started to take shape Tuesday afternoon at Trump Tower. Kushner, back from vacation in Croatia with his wife Ivanka, joined Manafort, his deputy Rick Gates, Conway and Bannon, the aides said. 
 
 Trump's decision to transfer oversight of the campaign was deliberated at length. At the same time, Bannon and Conway were also remotely assisting Trump as he readied his speech that evening in Wisconsin. 
 
 Moving forward, Trump is hopeful that Manafort will remain involved and a leader within the campaign with a possible emphasis on building Trump’s Washington operation, one of the Republicans said. 
 
 But Bannon’s position could make any attempt to smooth relations in Washington difficult. Breitbart News has been harshly critical of House Speaker Paul D. Ryan (R-Wis.) and Senate Majority Leader Mitch McConnell (R-Ky.), and is seen as an antagonistic organ by congressional GOP leaders. 
 
 Another headache for Manafort: the continued hovering presence of Lewandowski, now a CNN commentator, who remains a confidant of Trump. According to Trump aides, he had a hand in prodding Trump to elevate Conway and Bannon and spoke with Trump over the weekend. 
 
 Ever since Manafort joined the campaign, he and Lewandowski have had a bitter relationship, which only worsened when Lewandowski was fired in June during the last major campaign overhaul. 
 
 Lewandowski took a veiled shot at Manafort on CNN on Wednesday morning, praising Bannon’s addition to the staff and suggesting it would lead to a more aggressive approach. 
 
 "You've got a candidate who wants to win. This is a clear indication of that. If you look at Stephen Bannon and what they've built at Breitbart, it's win at all costs,” Lewandowski said. “And I think that really makes some people on the left very afraid because they're willing to say and do things that others in the mainstream media wouldn't do.” 
 
 “The campaign wants to prove to the Clinton people that they're going to take this fight directly to her,” he added. 
 
 Former New York mayor Rudy Giuliani praised the shake-up during an interview with Fox News on Wednesday morning, avoiding direct criticism of Manafort directly but suggesting that the moves could inject new energy into Trump's campaign. 
 
 "I don’t think it’s about strategy, I think it's about management, making sure you have the right number of people in place to manage an organization that has grown dramatically,” he said. 
 
 “This is a good thing. This is what Ronald Reagan did when he brought Jim Baker in.… And that turned out to be the thing that turned the campaign around, or helped turn it around,” he added. 
 
 Giuliani also praised Trump for a speech Tuesday night in West Bend, Wis., where he spoke about law enforcement in light of the unrest in Milwaukee. The former mayor called it a substantive speech and a step in the right direction. 
 
 In the short term, Trump campaign strategists will seek to keep the candidate focused on two themes that have animated him in recent months: defeating terrorism and expanding law enforcement, which they see as going hand in hand and as an effective way to hit Clinton. 
 
 Surrogates have been instructed to talk about the campaign restructuring as a “broadening” of the original team and as an “extremely positive development for the future of our campaign.” Conway, Bannon and Manafort, surrogates were told, will work closely together. 
 
 Remnants of the bitter feud between Manafort and Lewandowski persist, however, with allies of both men moving quickly Wednesday morning to spin the new hires in their favor. 
 
 Manafort's allies have begun characterizing the shake-up as a natural expansion at a critical time and say that he has welcomed the decision to strengthen the leadership team for the final stretch of the race. Manafort, according to sources, will remain an active presence on the campaign and will not report directly to Bannon. 
 
 Manafort, according to a campaign source, will be focused on “the long-term vision” of the campaign. 
 
 But Trump’s decision to layer Manafort’s role with other senior staff carries echoes of the way he chose to handle Lewandowski’s gradual removal: divvying up his responsibilities as campaign manager and empowering Manafort before eventually firing Lewandowski altogether. 
 
 Michael Steele, a former RNC chairman, framed Trump’s adjustment of his inner circle as an acknowledgment of his uphill climb over the next 80 or so days and as a savvy gesture to voters about Trump’s bona fides as an outsider. 
 
 “It’s magical and in your face. [Irritating] the right people. That’s what it’s designed to do,” Steele said, referring to the skittish reaction of some top Republicans. 
 
 Steele, who is close to Trump, said Conway has developed a bond with him and “knows how to speak the language of Trump, which enables her to bring this entire campaign to the next level.” 
 
 Trump, who spent decades reviewing television ratings, has clicked with Conway during discussions about polling and trends, Steele said. “She gets it. She understands how to break it down for Trump. He has appreciated her skills and how she communicates the reality of the numbers.” 
 
 Steele called Bannon a “guy who is fist-balled and getting busy, never conventional.” 
 
 Said former House speaker Newt Gingrich, a Trump ally, in a brief interview: “Manafort has done a remarkable job, but they’re expanding from something that was like a medium-sized Senate race to a national campaign.” 
 
 Trump has struggled to stay on message since the Republican National Convention last month, erasing the steady footing he had developed in polls against Clinton through a series of self-inflicted wounds that have driven news cycle after news cycle. 
 
 The day after he formally accepted the nomination at the GOP convention, Trump seemed intent on score-settling when he tore into his vanquished rival, Sen. Ted Cruz of Texas, and revived unsubstantiated conspiracy theories linking Cruz’s father to President John F. Kennedy’s assassination. Then, during a combative news conference, he offhandedly said Russia should find and release Clinton’s private emails. 
 
 Meanwhile, his coy refusal to initially endorse Ryan and several other high-profile Republican leaders raised fresh questions about whether he could unite his party to defeat Clinton in November. 
 
 But it was his protracted feud with two Muslim American Gold Star parents — who lost their son, Army Capt. Humayun Khan, while he served in Afghanistan — that drew the heaviest criticism from his Democratic critics and members of his own party alike. After Khizr Khan delivered an impassioned denunciation of Trump at the Democratic convention, Trump suggested that Khan's wife, Ghazala, remained silent on stage because of their religion. She denounced his remarks in the following days, telling the public that her grief made it too difficult to speak about her son. 
 
 Those controversies flew in the face of efforts by Trump’s advisers to craft a more deliberate and controlled message, and to transform Trump from the populist flamethrower he was during the GOP primaries to a more restrained presidential candidate. 
 
 And they came with a price: A Washington Post-ABC News poll released earlier this month showed Clinton opening an eight-point lead against Trump among registered voters. Nearly 6 in 10 voters surveyed in that poll said they do not believe he is qualified to be president. Trump's persistent unpopularity with minority voters has outweighed his strength among white voters in key battleground states and has potentially put several noncompetitive states for Democrats into play. 
 
 "You know, I am who I am," Trump told a Wisconsin television station Tuesday. "It's me. I don't want to change. Everyone talks about, 'Oh, well, you're going to pivot, you're going to.' I don't want to pivot. I mean, you have to be you.” 
 
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 Abby Phillip contributed to this report.
– Is Donald Trump running for president simply as a means of launching his own cable news network? That's the theory put forth by Vanity Fair, quoting anonymous sources close to the situation. Trump is reportedly "irked" that he's bringing in big ratings for other networks without getting any of the profits himself. “He wants to figure out if he can monetize it,” a source says. He's allegedly consulting with daughter Ivanka Trump and son-in-law Jared Kushner on a "mini-media conglomerate." His reasoning, according to a source: “We’ve triggered a base of the population that hasn’t had a voice in a long time.” A Trump spokesperson denies Trump is even thinking about such a thing. But immediately after, Trump tweeted: "The press is so totally biased that we have no choice but to take our tough but fair and smart message directly to the people!” New York Magazine says the theory makes sense. This is the first time it's unclear whether a presidential candidate actually wants to be president. Trump is historically unpopular and shows little interest in changing that, and he's half-assing basic tasks of running for president, such as calling donors. Trump TV would be the "logical end" of his campaign, according to New Republic. “If Trump’s TV station gets 30% ratings, it’ll be doing fantastically well," the website states. "But if that’s his share of the vote, then his candidacy will end in failure.” Transitioning from presidential candidate to media baron wouldn't be easy. Trump would still need a partner for funding and would likely need to buy an existing cable channel. “It’s a fool’s errand,” an entertainment executive tells Vanity Fair. “But then again, we are talking about Donald Trump.” (Did this 1992 movie predict Trump's campaign?)