Swift set to become first act to earn three million-selling weeks. 
 
 Taylor Swift's 1989 just keeps getting bigger. 
 
 Industry sources now forecast the album to sell at least one million copies in its first week. That would make 1989 just the 19th album to sell a million in a single week since Nielsen SoundScan started tracking sales in 1991, and Swift the first act to earn three million-selling weeks. 
 
 Plus: 1989 will be the first album released in 2014 to sell a million copies. 
 
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 The new album is Swift's fifth studio effort, released through Big Machine Records on Oct. 27. Its sales forecast is for the tracking week ending Nov. 2. It could mark Swift's third million-selling debut in a row, following 2010's Speak Now (1.05 million) and 2012's Red (1.21 million). 
 
 Two weeks ago, forecasters pegged the new album to sell 750,000 in its debut frame. Then, a week ago, it was upgraded to 800,000. By mid-day Oct. 27, the album's release day, its projection grew to over 900,000. 
 
 Now, after its first day on sale, forecasters are confident 1989 will cross the magic, one-million sales threshold. 1989's official first-week sales, as tabulated by SoundScan, will be announced on Wednesday, Nov. 5. That same day, Swift will most likely also debut atop the new Billboard 200 albums chart with 1989, giving her a fourth chart-topping set. 
 
 If 1989 sells over a million, Swift will notch the biggest sales week for an album since her own Red registered the last million-selling week: when it debuted nearly two years ago (in the week ending Oct. 28). 
 
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 1989 will also instantly become 2014's second-biggest selling album after just one week on sale. Currently, the top two sellers this year are the Frozen soundtrack (3.2 million) and Beyonce's self-titled album (787,000). They are followed by Lorde's Pure Heroine (767,000) and Coldplay's Ghost Stories (737,000). The latter is 2014's biggest-selling album released this year, as Frozen, Beyonce and Pure Heroine came out in 2013. 
 
 Sources say 1989 is performing extraordinarily well in the iTunes Store and Target, with the latter carrying an exclusive version of the album with bonus tracks. 
 
 Swift has been in full-on promotion mode this week in support of 1989. On Oct. 27, stopped by The Ellen DeGeneres Show, ABC's Good Morning America and NBC's The Voice, and also participated in iHeartRadio's multi-platform show "Taylor Swift's 1989 Secret Session with iHeartRadio." The next day, she was scheduled to visit The Voice again, along with a stop on CBS' The Late Show With David Letterman. On Oct. 29, she heads to ABC's The View. The following day, she's slated to perform a concert on Good Morning America. ||||| Taylor Swift might pull it off after all. 
 
 Having previously projected first week sales of about 800,000 copies for her new “1989” album, Billboard magazine has now revised its estimate up and forecasts that the collection will become Swift’s third consecutive set to sell more than 1 million copies in its first week of release. 
 
 If it happens, Swift will be the first act in pop history to pull off that hat trick. Despite continued shrinkage of music sales overall as more music fans opt for subscriptions to streaming services over purchasing digital downloads or physical CDs, “1989” now appears on track to become just the 19th album in the SoundScan era to crack the 1-million first-week mark. 
 
 Further, “1989” would become the fastest-selling album since Swift’s previous release, “Red,” which sold 1,208,000 copies during its first week in 2012. 
 
 “Sources say '1989' is performing extraordinarily well in the iTunes Store and Target, with the latter carrying an exclusive version of the album with bonus tracks,” Billboard reports. 
 
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 The sales period for “1989” started at midnight on Monday, Oct. 26, the day of the album’s worldwide release, and runs through Sunday, Nov. 2 at midnight. Final sales figures are expected to be released by the Nielsen SoundScan sales monitoring service on Nov. 5. 
 
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– Billboard is forecasting that Taylor Swift's 1989 will likely sell at least a million copies in its first week—and if that happens, Swift will become the first pop music act in history to pull off what the Los Angeles Times calls a "hat trick." The album, released at midnight Monday, would be her third consecutive one to sell more than a million copies during its debut week, a feat that's never been achieved before. It would also be just the 19th album to ever hit the million mark in one week since Nielsen SoundScan started tracking sales in 1991; the first million-seller this year and the second-biggest-selling album of the year (topped only by the Frozen soundtrack); and the biggest debut-week seller since Swift's last album, Red, sold 1.21 million copies in 2012.