The hospitality of Russian residents in this World Cup season is now expected to extend to public utilities, as residents in host city Samara were asked to shower in pairs to save water for use by visiting fans. 
 
 Water system authorities in Samara said they ramped up supplies in the last few days to accommodate increased water use during the football tournament and a recent heat wave. 
 
 “Thousands of the city’s visitors, who also consume water, are contributing to the increase,” the utility company, Samarskiye Kommunalniye Systemy, wrote in a press release on Wednesday.
– Residents of the World Cup host city of Samara are being urged to take showers in pairs because the influx of fans is putting a strain on water supplies, the AP reports. The Samara Communal Systems utility company says the combination of a heat wave and "thousands of guests" have meant it's providing 10% more cold water than normal, causing water pressure to drop in some neighborhoods. The company advises locals to "save water—take showers in pairs," adding a smiley face to its message, which came via a press release, per the Moscow Times. Samara is due to host England's quarterfinal game against Sweden on Saturday.