We describe our work in the collection and analysis of massive data describing the connections between participants to online social networks. Alternative approaches to social network data collection are defined and evaluated in practice, against the popular Facebook Web site. Thanks to our ad-hoc, privacy-compliant crawlers, two large samples, comprising millions of connections, have been collected; the data is anonymous and organized as an undirected graph. We describe a set of tools that we developed to analyze specific properties of such social-network graphs, i.e., among others, degree distribution, centrality measures, scaling laws and distribution of friendship.
The classic work on social networks is rooted in the field of ; in late sixties Milgram and Travers @cite_17 introduced the well-known theories of the and the . Zachary @cite_4 , in his PhD thesis, formalized the first model of a real-life social network. Then, social networks started attracting the interest of different sciences, including Computer Science; for example Kleinberg @cite_12 studied the algorithmic aspects of social networks while @cite_7 analyzed their range of applicability.
@cite_4 @cite_7 @cite_12 @cite_17
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Long a matter of folklore, the small-world phenomenon'''' --the principle that we are all linked by short chains of acquaintances --was inaugurated as an area of experimental study in the social sciences through the pioneering work of Stanley Milgram in the 1960''s. This work was among the first to make the phenomenon quantitative, allowing people to speak of the six degrees of separation'''' between any two people in the United States. Since then, a number of network models have been proposed as frameworks in which to study the problem analytically. One of the most refined of these models was formulated in recent work of Watts and Strogatz; their framework provided compelling evidence that the small-world phenomenon is pervasive in a range of networks arising in nature and technology, and a fundamental ingredient in the evolution of the World Wide Web. But existing models are insufficient to explain the striking algorithmic component of Milgram''s original findings: that individuals using local information are collectively very effective at actually constructing short paths between two points in a social network. Although recently proposed network models are rich in short paths, we prove that no decentralized algorithm, operating with local information only, can construct short paths in these networks with non-negligible probability. We then define an infinite family of network models that naturally generalizes the Watts-Strogatz model, and show that for one of these models, there is a decentralized algorithm capable of finding short paths with high probability. More generally, we provide a strong characterization of this family of network models, showing that there is in fact a unique model within the family for which decentralized algorithms are effective. In this classic book, first published in 1962, L. R. Ford, Jr., and D. R. Fulkerson set the foundation for the study of network flow problems. The models and algorithms introduced in Flows in Networks are used widely today in the fields of transportation systems, manufacturing, inventory planning, image processing, and Internet traffic. The techniques presented by Ford and Fulkerson spurred the development of powerful computational tools for solving and analyzing network flow models, and also furthered the understanding of linear programming. In addition, the book helped illuminate and unify results in combinatorial mathematics while emphasizing proofs based on computationally efficient construction. Flows in Networks is rich with insights that remain relevant to current research in engineering, management, and other sciences. This landmark work belongs on the bookshelf of every researcher working with networks. Networks are ubiquitous in science and have become a focal point for discussion in everyday life. Formal statistical models for the analysis of network data have emerged as a major topic of interest in diverse areas of study, and most of these involve a form of graphical representation. Probability models on graphs date back to 1959. Along with empirical studies in social psychology and sociology from the 1960s, these early works generated an active "network community" and a substantial literature in the 1970s. This effort moved into the statistical literature in the late 1970s and 1980s, and the past decade has seen a burgeoning network literature in statistical physics and computer science. The growth of the World Wide Web and the emergence of online "networking communities" such as Facebook, MySpace, and LinkedIn, and a host of more specialized professional network communities has intensified interest in the study of networks and network data. Our goal in this review is to provide the reader with an entry point to this burgeoning literature. We begin with an overview of the historical development of statistical network modeling and then we introduce a number of examples that have been studied in the network literature. Our subsequent discussion focuses on a number of prominent static and dynamic network models and their interconnections. We emphasize formal model descriptions, and pay special attention to the interpretation of parameters and their estimation. We end with a description of some open problems and challenges for machine learning and statistics. Sociologists since Simmel have been interested in social circles as essential features of friendship networks. Although network analysis has been increasingly used to uncover patterns among social relationships, theoretical explanations of these patterns have been inadequate. This paper presents a theory of the social organization of friendship ties. The approach is based upon Homans's concepts of activities, interactions, and sentiments and upon the concept of extra-network foci organizing social activities and interaction. The theory is contrasted with Heider's balance theory. Implications for transitivity, network bridges, and density of personal networks are discussed and presented as propositions. The focus theory is shown to help explain patterns of friendships in the 1965-66 Detroit Area Study. This paper is intended as a step toward the development of integrated theory to explain interrelationships between networks and other aspects of social structure. Implications for data analysis are discussed. Sociologists have long recognized the importance of patterns in networks of relations that connect individuals with each other. Simmel (1955) described modern society as consisting of loosely connected social circles of relationships. Granovetter (1973) has indicated the general significance of these social circles for communication, community organization, and social conflict. Various studies have supported this picture of the essential patterns in social networks, including Moreno's sociometry (1953), Milgram's "small world" experiments (1967), and Kadushin's observations (1966). Unfortunately, the study of social networks has often been carried out without concern for the origins in the larger social context. Most network analysis ends with description and labeling of patterns; and when explanations of patterns are offered, they frequently rely upon inherent tendencies within networks to become consistent, balanced, or transitive. As a consequence of such atheoretical and or self-contained network theoretical approaches, data are collected and data analysis techniques are devised for The problem of searching for information in networks like the World Wide Web can be approached in a variety of ways, ranging from centralized indexing schemes to decentralized mechanisms that navigate the underlying network without knowledge of its global structure. The decentralized approach appears in a variety of settings: in the behavior of users browsing the Web by following hyperlinks; in the design of focused crawlers [4, 5, 8] and other agents that explore the Web’s links to gather information; and in the search protocols underlying decentralized peer-to-peer systems such as Gnutella [10], Freenet [7], and recent research prototypes [21, 22, 23], through which users can share resources without a central server. In recent work, we have been investigating the problem of decentralized search in large information networks [14, 15]. Our initial motivation was an experiment that dealt directly with the search problem in a decidedly pre-Internet context: Stanley Milgram’s famous study of the small-world phenomenon [16, 17]. Milgram was seeking to determine whether most pairs of people in society were linked by short chains of acquaintances, and for this purpose he recruited individuals to try forwarding a letter to a designated “target” through people they knew on a first-name basis. The starting individuals were given basic information about the target — his name, address, occupation, and a few other personal details — and had to choose a single acquaintance to send the letter to, with goal of reaching the target as quickly as possible; subsequent recipients followed the same procedure, and the chain closed in on its destination. Of the chains that completed, the median number of steps required was six — a result that has since entered popular culture as the “six degrees of separation” principle [11]. Milgram’s experiment contains two striking discoveries — that short chains are pervasive, and that people are able to find them. This latter point is concerned precisely with a type of decentralized navigation in a social network, consisting of people as nodes and links joining The study of complex networks has emerged over the past several years as a theme spanning many disciplines, ranging from mathematics and computer science to the social and biological sciences. A significant amount of recent work in this area has focused on the development of random graph models that capture some of the qualitative properties observed in large-scale network data; such models have the potential to help us reason, at a general level, about the ways in which real-world networks are organized. We survey one particular line of network research, concerned with small-world phenomena and decentralized search algorithms, that illustrates this style of analysis. We begin by describing awell-known experiment that provided the first empirical basis for the �six degrees of separation� phenomenon in social networks; wethen discuss some probabilistic network models motivated by this work, illustrating how these models lead to novel algorithmic and graph-theoretic questions, and how they are supported by recent empirical studies of large social networks. The scientific study of networks, including computer networks, social networks, and biological networks, has received an enormous amount of interest in the last few years. The rise of the Internet and the wide availability of inexpensive computers have made it possible to gather and analyze network data on a large scale, and the development of a variety of new theoretical tools has allowed us to extract new knowledge from many different kinds of networks.The study of networks is broadly interdisciplinary and important developments have occurred in many fields, including mathematics, physics, computer and information sciences, biology, and the social sciences. This book brings together for the first time the most important breakthroughs in each of these fields and presents them in a coherent fashion, highlighting the strong interconnections between work in different areas. Subjects covered include the measurement and structure of networks in many branches of science, methods for analyzing network data, including methods developed in physics, statistics, and sociology, the fundamentals of graph theory, computer algorithms, and spectral methods, mathematical models of networks, including random graph models and generative models, and theories of dynamical processes taking place on networks. Networks of relationships help determine the careers that people choose, the jobs they obtain, the products they buy, and how they vote. The many aspects of our lives that are governed by social networks make it critical to understand how they impact behavior, which network structures are likely to emerge in a society, and why we organize ourselves as we do. In Social and Economic Networks, Matthew Jackson offers a comprehensive introduction to social and economic networks, drawing on the latest findings in economics, sociology, computer science, physics, and mathematics. He provides empirical background on networks and the regularities that they exhibit, and discusses random graph-based models and strategic models of network formation. He helps readers to understand behavior in networked societies, with a detailed analysis of learning and diffusion in networks, decision making by individuals who are influenced by their social neighbors, game theory and markets on networks, and a host of related subjects. Jackson also describes the varied statistical and modeling techniques used to analyze social networks. Each chapter includes exercises to aid students in their analysis of how networks function. This book is an indispensable resource for students and researchers in economics, mathematics, physics, sociology, and business. To comprehend the multipartite organization of large-scale biological and social systems, we introduce an information theoretic approach that reveals community structure in weighted and directed networks. We use the probability flow of random walks on a network as a proxy for information flows in the real system and decompose the network into modules by compressing a description of the probability flow. The result is a map that both simplifies and highlights the regularities in the structure and their relationships. We illustrate the method by making a map of scientific communication as captured in the citation patterns of >6,000 journals. We discover a multicentric organization with fields that vary dramatically in size and degree of integration into the network of science. Along the backbone of the network—including physics, chemistry, molecular biology, and medicine—information flows bidirectionally, but the map reveals a directional pattern of citation from the applied fields to the basic sciences. Models for the processes by which ideas and influence propagate through a social network have been studied in a number of domains, including the diffusion of medical and technological innovations, the sudden and widespread adoption of various strategies in game-theoretic settings, and the effects of "word of mouth" in the promotion of new products. Recently, motivated by the design of viral marketing strategies, Domingos and Richardson posed a fundamental algorithmic problem for such social network processes: if we can try to convince a subset of individuals to adopt a new product or innovation, and the goal is to trigger a large cascade of further adoptions, which set of individuals should we target?We consider this problem in several of the most widely studied models in social network analysis. The optimization problem of selecting the most influential nodes is NP-hard here, and we provide the first provable approximation guarantees for efficient algorithms. Using an analysis framework based on submodular functions, we show that a natural greedy strategy obtains a solution that is provably within 63 of optimal for several classes of models; our framework suggests a general approach for reasoning about the performance guarantees of algorithms for these types of influence problems in social networks.We also provide computational experiments on large collaboration networks, showing that in addition to their provable guarantees, our approximation algorithms significantly out-perform node-selection heuristics based on the well-studied notions of degree centrality and distance centrality from the field of social networks. This paper reports on the development of social network analysis, tracing its origins in classical sociology and its more recent formulation in social scientific and mathematical work. It is argued that the concept of social network provides a powerful model for social structure, and that a number of important formal methods of social network analysis can be discerned. Social network analysis has been used in studies of kinship structure, social mobility, science citations, contacts among members of deviant groups, corporate power, international trade exploitation, class structure, and many other areas. A review of the formal models proposed in graph theory, multidimensional scaling, and algebraic topology is followed by extended illustrations of social network analysis in the study of community structure and interlocking directorships. Acknowledgements 1. Introduction Stanley Wasserman, John Scott and Peter J. Carrington 2. Recent developments in network measurement Peter V. Marsden 3. Network sampling and model fitting Ove Frank 4. Extending centrality Martin Everett and Stephen P. Borgatti 5. Positional analyses of sociometric data Patrick Doreian, Vladimir Batagelj and Anuska Ferligoj 6. Network models and methods for studying the diffusion of innovations Thomas W. Valente 7. Using correspondence analysis for joint displays of affiliation networks Katherine Faust 8. An introduction to random graphs, dependence graphs, and p* Stanley Wasserman and Garry Robins 9. Random graph models for social networks: multiple relations or multiple raters Laura M. Koehly and Philippa Pattison 10. Interdependencies and social processes: dependence graphs and generalized dependence structures Garry Robins and Philippa Pattison 11. Models for longitudinal network data Tom A. B. Snijders 12. Graphical techniques for exploring social network data Linton C. Freeman 13. Software for social network analysis Mark Huisman and Marijtje A. J. van Duijn Index. We investigate social networks of characters found in cultural works such as novels and films. These character networks exhibit many of the properties of complex networks such as skewed degree distribution and community structure, but may be of relatively small order with a high multiplicity of edges. Building on recent work of Beveridge and Shan [4], we consider graph extraction, visualization, and network statistics for three novels: Twilight by Stephanie Meyer, Steven King’s The Stand, and J.K. Rowling’s Harry Potter and the Goblet of Fire. Coupling with 800 character networks from films found in the http: moviegalaxies.com database, we compare the data sets to simulations from various stochastic complex networks models including random graphs with given expected degrees (also known as the Chung-Lu model), the configuration model, and the preferential attachment model. Using machine learning techniques based on motif (or small subgraph) counts, we determine that the Chung-Lu model best fits character networks and we conjecture why this may be the case. In recent years, social networking sites have not only enabled people to connect with each other using social links but have also allowed them to share, communicate and interact over diverse geographical regions. Social network provide a rich source of heterogeneous data which can be exploited to discover previously unknown relationships and interests among groups of people. In this paper, we address the problem of discovering topically meaningful communities from a social network. We assume that a persons' membership in a community is conditioned on its social relationship, the type of interaction and the information communicated with other members of that community. We propose generative models that can discover communities based on the discussed topics, interaction types and the social connections among people. In our models a person can belong to multiple communities and a community can participate in multiple topics. This allows us to discover both community interests and user interests based on the information and linked associations. We demonstrate the effectiveness of our model on two real word data sets and show that it performs better than existing community discovery models. This paper intends to provide some insights of a scientific problem: how likely one's interests can be inferred from his her social connections -- friends, friends' friends, 3-degree friends, etc? Is "Birds of a Feather Flocks Together" a norm? We do not consider the friending activity on online social networking sites. Instead, we conduct this study by implementing a privacy-preserving large distribute social sensor system in a large global IT company to capture the multifaceted activities of 30,000+ people, including communications (e.g., emails, instant messaging, etc) and Web 2.0 activities (e.g., social bookmarking, file sharing, blogging, etc). These activities occupy the majority of employees' time in work, and thus, provide a high quality approximation to the real social connections of employees in the workplace context. In addition to such "informal networks", we investigated the "formal networks", such as their hierarchical structure, as well as the demographic profile data such as geography, job role, self-specified interests, etc. Because user ID matching across multiple sources on the Internet is very difficult, and most user activity logs have to be anonymized before they are processed, no prior studies could collect comparable multifaceted activity data of individuals. That makes this study unique. In this paper, we present a technique to predict the inference quality by utilizing (1) network analysis and network autocorrelation modeling of informal and formal networks, and (2) regression models to predict user interest inference quality from network characteristics. We verify our findings with experiments on both implicit user interests indicated by the content of communications or Web 2.0 activities, and explicit user interests specified in user profiles. We demonstrate that the inference quality prediction increases the inference quality of implicit interests by 42.8 , and inference quality of explicit interests by up to 101 . Frigyes Karinthy, in his 1929 short story "Lancszemek" (in English, "Chains") suggested that any two persons are distanced by at most six friendship links.1 Stanley Milgram in his famous experiments challenged people to route postcards to a fixed recipient by passing them only through direct acquaintances. Milgram found that the average number of intermediaries on the path of the postcards lay between 4:4 and 5:7, depending on the sample of people chosen. We report the results of the first world-scale social-network graph-distance computations, using the entire Facebook network of active users (≈ 721 million users, ≈ 69 billion friendship links). The average distance we observe is 4:74, corresponding to 3:74 intermediaries or "degrees of separation", prompting the title of this paper. More generally, we study the distance distribution of Facebook and of some interesting geographic subgraphs, looking also at their evolution over time. The networks we are able to explore are almost two orders of magnitude larger than those analysed in the previous literature. We report detailed statistical metadata showing that our measurements (which rely on probabilistic algorithms) are very accurate. Starting with the earliest studies showing that the spread of new trends, information, and innovations is closely related to the social influence exerted on people by their social networks, the research on social influence theory took off, providing remarkable evidence on social influence induced viral phenomena. Fueled by the extreme popularity of online social networks and social media, computational social influence has emerged as a subfield of data mining whose goal is to analyze and optimize social influence using computational frameworks such as algorithm design and theoretical modeling. One of the fundamental problems in this field is the problem of influence maximization, primarily motivated by the application of viral marketing. The objective is to identify a small set of users in a social network who, when convinced to adopt a product, shall influence others in the network in a manner that leads to a large number of adoptions. In this tutorial, we extensively survey the research on social influence propagation and maximization, with a focus on the recent algorithmic and theoretical advances. To this end, we provide detailed reviews of the latest research effort devoted to (i) improving the efficiency and scalability of the influence maximization algorithms; (ii) context-aware modeling of the influence maximization problem to better capture real-world marketing scenarios; (iii) modeling and learning of real-world social influence; (iv) bridging the gap between social advertising and viral marketing. We study the detailed growth of a social networking site with full temporal information by examining the creation process of each friendship relation that can collectively lead to the macroscopic properties of the network. We first study the reciprocal behavior of users, and find that link requests are quickly responded to and that the distribution of reciprocation intervals decays in an exponential form. The degrees of inviters accepters are slightly negatively correlative with reciprocation time. In addition, the temporal feature of the online community shows that the distributions of intervals of user behaviors, such as sending or accepting link requests, follow a power law with a universal exponent, and peaks emerge for intervals of an integral day. We finally study the preferential selection and linking phenomena of the social networking site and find that, for the former, a linear preference holds for preferential sending and reception, and for the latter, a linear preference also holds for preferential acceptance, creation, and attachment. Based on the linearly preferential linking, we put forward an analyzable network model which can reproduce the degree distribution of the network. The research framework presented in the paper could provide a potential insight into how the micro-motives of users lead to the global structure of online social networks. Recent years have seen that WWW is becoming a flourishing social media which enables individuals to easily share opinions, experiences and expertise at the push of a single button. With the pervasive usage of instant messaging systems and the fundamental shift in the ease of publishing content, social network researchers and graph theory researchers are now concerned with inferring community structures by analyzing the linkage patterns among individuals and web pages. Although the investigation of community structures has motivated many diverse algorithms, most of them are unsuitable for large-scale social networks because of the computational cost. Moreover, in addition to identify the possible community structures, how to define and explain the discovered communities is also significant in many practical scenarios. In this paper, we present the algorithm ComTector(Community DeTector) which is more efficient for the community detection in large-scale social networks based on the nature of overlapping communities in the real world. This algorithm does not require any priori knowledge about the number or the original division of the communities. Because real networks are often large sparse graphs, its running time is thus O(C × Tri2), where C is the number of the detected communities and Tri is the number of the triangles in the given network for the worst case. Then we propose a general naming method by combining the topological information with the entity attributes to define the discovered communities. With respected to practical applications, ComTector is challenged with several real life networks including the Zachary Karate Club, American College Football, Scientific Collaboration, and Telecommunications Call networks. Experimental results show that this algorithm can extract meaningful communities that are agreed with both of the objective facts and our intuitions. The flow of information or influence through a large social network can be thought of as unfolding with the dynamics of an epidemic: as individuals become aware of new ideas, technologies, fads, rumors, or gossip, they have the potential to pass them on to their friends and colleagues, causing the resulting behavior to cascade through the network. We consider a collection of probabilistic and game-theoretic models for such phenomena proposed in the mathematical social sciences, as well as recent algorithmic work on the problem by computer scientists. Building on this, we discuss the implications of cascading behavior in a number of on-line settings, including word-of-mouth effects (also known as “viral marketing”) in the success of new products, and the influence of social networks in the growth of on-line