This article provides a comprehensive investigation on the relations between virality of news articles and the emotions they are found to evoke. Virality, in our view, is a phenomenon with many facets, i.e. under this generic term several different effects of persuasive communication are comprised. By exploiting a high-coverage and bilingual corpus of documents containing metrics of their spread on social networks as well as a massive affective annotation provided by readers, we present a thorough analysis of the interplay between evoked emotions and viral facets. We highlight and discuss our findings in light of a cross-lingual approach: while we discover differences in evoked emotions and corresponding viral effects, we provide preliminary evidence of a generalized explanatory model rooted in the deep structure of emotions: the Valence-Arousal-Dominance (VAD) circumplex. We find that viral facets appear to be consistently affected by particular VAD configurations, and these configurations indicate a clear connection with distinct phenomena underlying persuasive communication.
. @cite_32 have shown, via a massive experiment on Facebook, that emotional states can be transferred to others via emotional contagion, leading people to experience the same emotions without their awareness. The experiment included reducing the amount of emotional content in the News Feed of a user: when positive expressions were reduced, people produced fewer positive posts and more negative posts; when negative expressions were reduced, the opposite pattern occurred. While in @cite_32 the authors manipulated News Feed content, in our study we simply analyze existing and publicly available content voluntarly annotated by readers.
@cite_32
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Emotional states can be transferred to others via emotional contagion, leading people to experience the same emotions without their awareness. Emotional contagion is well established in laboratory experiments, with people transferring positive and negative emotions to others. Data from a large real-world social network, collected over a 20-y period suggests that longer-lasting moods (e.g., depression, happiness) can be transferred through networks [Fowler JH, Christakis NA (2008) BMJ 337:a2338], although the results are controversial. In an experiment with people who use Facebook, we test whether emotional contagion occurs outside of in-person interaction between individuals by reducing the amount of emotional content in the News Feed. When positive expressions were reduced, people produced fewer positive posts and more negative posts; when negative expressions were reduced, the opposite pattern occurred. These results indicate that emotions expressed by others on Facebook influence our own emotions, constituting experimental evidence for massive-scale contagion via social networks. This work also suggests that, in contrast to prevailing assumptions, in-person interaction and nonverbal cues are not strictly necessary for emotional contagion, and that the observation of others’ positive experiences constitutes a positive experience for people. The idea that group contexts can intensify emotions is centuries old. Yet, evidence that speaks to how, or if, emotions become more intense in groups remains elusive. Here we examine the novel possibility that group attention—the experience of simultaneous coattention with one’s group members—increases emotional intensity relative to attending alone, coattending with strangers, or attending nonsimultaneously with one’s group members. In Study 1, scary advertisements felt scarier under group attention. In Study 2, group attention intensified feelings of sadness to negative images, and feelings of happiness to positive images. In Study 3, group attention during a video depicting homelessness led to greater sadness that prompted larger donations to charities benefiting the homeless. In Studies 4 and 5, group attention increased the amount of cognitive resources allocated toward sad and amusing videos (as indexed by the percentage of thoughts referencing video content), leading to more sadness and happiness, respectively. In all, these effects could not be explained by differences in physiological arousal, emotional contagion, or vicarious emotional experience. Greater fear, gloom, and glee can thus result from group attention to scary, sad, and happy events, respectively. Contagion, a concept from epidemiology, has long been used to characterize social influence on people’s behavior and affective (emotional) states. While it has revealed many useful insights, it is not clear whether the contagion metaphor is sufficient to fully characterize the complex dynamics of psychological states in a social context. Using wearable sensors that capture daily face-to-face interaction, combined with three daily experience sampling surveys, we collected the most comprehensive data set of personality and emotion dynamics of an entire community of work. From this high-resolution data about actual (rather than self-reported) face-to-face interaction, a complex picture emerges where contagion (that can be seen as adaptation of behavioral responses to the behavior of other people) cannot fully capture the dynamics of transitory states. We found that social influence has two opposing effects on states: adaptation effects that go beyond mere contagion, and complementarity effects whereby individuals’ behaviors tend to complement the behaviors of others. Surprisingly, these effects can exhibit completely different directions depending on the stable personality or emotional dispositions (stable traits) of target individuals. Our findings provide a foundation for richer models of social dynamics, and have implications on organizational engineering and workplace well-being. This paper presents a new method for sentiment analysis in Facebook that, starting from messages written by users, supports: (i) to extract information about the users' sentiment polarity (positive, neutral or negative), as transmitted in the messages they write; and (ii) to model the users' usual sentiment polarity and to detect significant emotional changes. We have implemented this method in SentBuk, a Facebook application also presented in this paper. SentBuk retrieves messages written by users in Facebook and classifies them according to their polarity, showing the results to the users through an interactive interface. It also supports emotional change detection, friend's emotion finding, user classification according to their messages, and statistics, among others. The classification method implemented in SentBuk follows a hybrid approach: it combines lexical-based and machine-learning techniques. The results obtained through this approach show that it is feasible to perform sentiment analysis in Facebook with high accuracy (83.27 ). In the context of e-learning, it is very useful to have information about the users' sentiments available. On one hand, this information can be used by adaptive e-learning systems to support personalized learning, by considering the user's emotional state when recommending him her the most suitable activities to be tackled at each time. On the other hand, the students' sentiments towards a course can serve as feedback for teachers, especially in the case of online learning, where face-to-face contact is less frequent. The usefulness of this work in the context of e-learning, both for teachers and for adaptive systems, is described too. A study deployed the mental health Relational Frame Theory as grounding for an analysis of sentiment dynamics in human-language dialogs. The work takes a step towards enabling use of conversational agents in mental health settings. Sentiment tendencies and mirroring behaviors in 11k human-human dialogs were compared with behaviors when humans interacted with conversational agents in a similar-sized collection. The study finds that human sentiment-related interaction norms persist in human-agent dialogs, but that humans are twice as likely to respond negatively when faced with a negative utterance by a robot than in a comparable situation with humans. Similarly, inhibition towards use of obscenity is greatly reduced. We introduce a new Affective Neural Net implementation that specializes in analyzing sentiment in real time. It is commonly believed that information spreads between individuals like a pathogen, with each exposure by an informed friend potentially resulting in a naive individual becoming infected. However, empirical studies of social media suggest that individual response to repeated exposure to information is far more complex. As a proxy for intervention experiments, we compare user responses to multiple exposures on two different social media sites, Twitter and Digg. We show that the position of exposing messages on the user-interface strongly affects social contagion. Accounting for this visibility significantly simplifies the dynamics of social contagion. The likelihood an individual will spread information increases monotonically with exposure, while explicit feedback about how many friends have previously spread it increases the likelihood of a response. We provide a framework for unifying information visibility, divided attention, and explicit social feedback to predict the temporal dynamics of user behavior. We studied the behavioral and emotional dynamics displayed by two people trying to resolve a conflict. 59 groups of two people were asked to talk for 20 minutes to try to reach a consensus about a topic on which they disagreed. The topics were abortion, affirmative action, death penalty, and euthanasia. Behavior data were determined from audio recordings where each second of the conversation was assessed as proself, neutral, or prosocial. We determined the probability density function of the durations of time spent in each behavioral state. These durations were well fit by a stretched exponential distribution, with an exponent, , of approximately 0.3. This indicates that the switching between behavioral states is not a random Markov process, but one where the probability to switch behavioral states decreases with the time already spent in that behavioral state. The degree of this “memory” was stronger in those groups who did not reach a consensus and where the conflict grew more destructive than in those that did. Emotion data were measured by having each person listen to the audio recording and moving a computer mouse to recall their negative or positive emotional valence at each moment in the conversation. We used the Hurst rescaled range analysis and power spectrum to determine the correlations in the fluctuations of the emotional valence. The emotional valence was well described by a random walk whose increments were uncorrelated. Thus, the behavior data demonstrated a “memory” of the duration already spent in a behavioral state while the emotion data fluctuated as a random walk whose steps did not have a “memory” of previous steps. This work demonstrates that statistical analysis, more commonly used to analyze physical phenomena, can also shed interesting light on the dynamics of processes in social psychology and conflict management. Display Omitted How 2.3 Facebook users consumed different information.Qualitatively different information is consumed in a similar way.Users more prone to interact with false claims are usually exposed to conspiracy rumors. In this work we study, on a sample of 2.3million individuals, how Facebook users consumed different information at the edge of political discussion and news during the last Italian electoral competition. Pages are categorized, according to their topics and the communities of interests they pertain to, in (a) alternative information sources (diffusing topics that are neglected by science and main stream media); (b) online political activism; and (c) main stream media. We show that attention patterns are similar despite the different qualitative nature of the information, meaning that unsubstantiated claims (mainly conspiracy theories) reverberate for as long as other information. Finally, we classify users according to their interaction patterns among the different topics and measure how they responded to the injection of 2788 false information. Our analysis reveals that users which are prominently interacting with conspiracists information sources are more prone to interact with intentional false claims. The increasing adoption of social media provides unprecedented opportunities to gain insight into human nature at vastly broader scales. Regarding the study of population-wide sentiment, prior research commonly focuses on text-based analyses and ignores a treasure trove of sentiment-laden content: images. In this paper, we make methodological and computational contributions by introducing the Smile Index as a formalized measure of societ al happiness. Detecting smiles in 9 million geo-located tweets over 16 months, we validate our Smile Index against both text-based techniques and self-reported happiness. We further make observational contributions by applying our metric to explore temporal trends in sentiment, relate public mood to societ al events, and predict economic indicators. Reflecting upon the innate, language-independent aspects of facial expressions, we recommend future improvements and applications to enable robust, global-level analyses. We conclude with implications for researchers studying and facilitating the expression of collective emotion through socio-technical systems. Why are certain pieces of online content (e.g., advertisements, videos, news articles) more viral than others? This article takes a psychological approach to understanding diffusion. Using a unique data set of all the New York Times articles published over a three-month period, the authors examine how emotion shapes virality. The results indicate that positive content is more viral than negative content, but the relationship between emotion and social transmission is more complex than valence alone. Virality is partially driven by physiological arousal. Content that evokes high-arousal positive (awe) or negative (anger or anxiety) emotions is more viral. Content that evokes low-arousal, or deactivating, emotions (e.g., sadness) is less viral. These results hold even when the authors control for how surprising, interesting, or practically useful content is (all of which are positively linked to virality), as well as external drivers of attention (e.g., how prominently content was featured). Experimental re... As a new communication paradigm, social media has promoted information dissemination in social networks. Previous research has identified several content-related features as well as user and network characteristics that may drive information diffusion. However, little research has focused on the relationship between emotions and information diffusion in a social media setting. In this paper, we examine whether sentiment occurring in social media content is associated with a user's information sharing behavior. We carry out our research in the context of political communication on Twitter. Based on two data sets of more than 165,000 tweets in total, we find that emotionally charged Twitter messages tend to be retweeted more often and more quickly compared to neutral ones. As a practical implication, companies should pay more attention to the analysis of sentiment related to their brands and products in social media communication as well as in designing advertising content that triggers emotions. We examine how firms can create word-of-mouth peer influence and social contagion by designing viral features into their products and marketing campaigns. To econometrically identify the effectiveness of different viral features in creating social contagion, we designed and conducted a randomized field experiment involving the 1.4 million friends of 9,687 experimental users on Facebook.com. We find that viral features generate econometrically identifiable peer influence and social contagion effects. More surprisingly, we find that passive-broadcast viral features generate a 246 increase in peer influence and social contagion, whereas adding active-personalized viral features generate only an additional 98 increase. Although active-personalized viral messages are more effective in encouraging adoption per message and are correlated with more user engagement and sustained product use, passive-broadcast messaging is used more often, generating more total peer adoption in the network. Our work provides a model for how randomized trials can identify peer influence in social networks. This paper was accepted by Pradeep Chintagunta and Preyas Desai, special issue editors. This paper was accepted by Pradeep Chintagunta and Preyas Desai, special issue editors. Social media sites have been used to track the expression of emotion words across nations. A question left unexplored is whether, at a similar scale, these sites can be used to collect reliable well-being data. To tackle this question, we collect Satisfaction With Life (SWL) test results from a Facebook application and show that aggregate country-level results significantly vary across twelve rich countries and strongly correlate with official well-being scores. To then show that collecting data on Facebook offers an informative look at the sociology of well-being, we study the impact of (un)happiness on the twelve countries by relating the test results on Facebook to reputable international indicators of social and health problems. We find that countries where happiness is lower have increased problems across the board: decreasing well-being is associated with increasing homicide, obesity, drug use, mental illness, and anxiety. In addition to offering these findings, this work hints at the conditions under which social media could be used for data-driven social science research. Social media has been a convenient platform for voicing opinions through posting messages, ranging from tweeting a short text to uploading a media file, or any combination of messages. Understanding the perceived emotions inherently underlying these user-generated contents (UGC) could bring light to emerging applications such as advertising and media analytics. Existing research efforts on affective computation are mostly dedicated to single media, either text captions or visual content. Few attempts for combined analysis of multiple media are made, despite that emotion can be viewed as an expression of multimodal experience. In this paper, we explore the learning of highly non-linear relationships that exist among low-level features across different modalities for emotion prediction. Using the deep Bolzmann machine (DBM), a joint density model over the space of multimodal inputs, including visual, auditory, and textual modalities, is developed. The model is trained directly using UGC data without any labeling efforts. While the model learns a joint representation over multimodal inputs, training samples in absence of certain modalities can also be leveraged. More importantly, the joint representation enables emotion-oriented cross-modal retrieval, for example, retrieval of videos using the text query “crazy cat”. The model does not restrict the types of input and output, and hence, in principle, emotion prediction and retrieval on any combinations of media are feasible. Extensive experiments on web videos and images show that the learnt joint representation could be very compact and be complementary to hand-crafted features, leading to performance improvement in both emotion classification and cross-modal retrieval. This paper describes an experimental study on the detection of emotion from speech. As computer-based characters such as avatars and virtual chat faces become more common, the use of emotion to drive the expression of the virtual characters becomes more important. This study utilizes a corpus containing emotional speech with 721 short utterances expressing four emotions: anger, happiness, sadness, and the neutral (unemotional) state, which were captured manually from movies and teleplays. We introduce a new concept to evaluate emotions in speech. Emotions are so complex that most speech sentences cannot be precisely assigned to a particular emotion category; however, most emotional states nevertheless can be described as a mixture of multiple emotions. Based on this concept we have trained SVMs (support vector machines) to recognize utterances within these four categories and developed an agent that can recognize and express emotions. Our emotional state influences our choices. Research on how it happens usually comes from the lab. We know relatively little about how real world emotions affect real world settings, like financial markets. Here, we demonstrate that estimating emotions from weblogs provides novel information about future stock market prices. That is, it provides information not already apparent from market data. Specifically, we estimate anxiety, worry and fear from a dataset of over 20 million posts made on the site LiveJournal. Using a Granger-causal framework, we find that increases in expressions of anxiety, evidenced by computationally-identified linguistic features, predict downward pressure on the S&P 500 index. We also present a confirmation of this result via Monte Carlo simulation. The findings show how the mood of millions in a large online community, even one that primarily discusses daily life, can anticipate changes in a seemingly unrelated system. Beyond this, the results suggest new ways to gauge public opinion and predict its impact. ABSTRACT Social networks allow people to connect with each otherand have conversations on a wide variety of topics. How-ever, users tend to connect with like-minded people and readagreeable information, a behavior that leads to group polar-ization. Motivated by this scenario, we study how to takeadvantage of partial homophily to suggest agreeable contentto users authored by people with opposite views on sensitiveissues. We introduce a paradigm to present a data portraitof users, in which their characterizing topics are visualizedand their corresponding tweets are displayed using an or-ganic design. Among their tweets we inject recommendedtweets from other people considering their views on sensitiveissues in addition to topical relevance, indirectly motivatingconnections between dissimilar people. To evaluate our ap-proach, we present a case study on Twitter about a sensitivetopic in Chile, where we estimate user stances for regularpeople and nd intermediary topics. We then evaluated ourdesign in a user study. We found that recommending topi-cally relevant content from authors with opposite views in abaseline interface had a negative emotional e ect. We sawthat our organic visualization design reverts that e ect. Wealso observed signi cant individual di erences linked to eval-uation of recommendations. Our results suggest that organicvisualization may revert the negative e ects of providingpotentially sensitive content. Social media and microblog tools are increasingly used by individuals to express their feelings and opinions in the form of short text messages. Detecting emotions in text has a wide range of applications including identifying anxiety or depression of individuals and measuring well-being or public mood of a community. In this paper, we propose a new approach for automatically classifying text messages of individuals to infer their emotional states. To model emotional states, we utilize the well-established Circumplex model that characterizes aective experience along two dimensions: valence and arousal. We select Twitter messages as input data set, as they provide a very large, diverse and freely avail- able ensemble of emotions. Using hash-tags as labels, our methodology trains supervised classiers to detect multiple classes of emotion on potentially huge data sets with no manual eort. We investigate the utility of several features for emotion detection, including unigrams, emoticons, negations and punctuations. To tackle the problem of sparse and high dimensional feature vectors of messages, we utilize a lexicon of emotions. We have compared the accuracy of several machine learning algorithms, including SVM, KNN, Decision Tree, and Naive Bayes for classifying Twitter messages. Our technique has an accuracy of over 90 , while demonstrating robustness across learning algorithms. In this paper, we propose a data-oriented method for inferring the emotion of a speaker conversing with a dialog system from the semantic content of an utterance. We first fully automatically obtain a huge collection of emotion-provoking event instances from the Web. With Japanese chosen as a target language, about 1.3 million emotion provoking event instances are extracted using an emotion lexicon and lexical patterns. We then decompose the emotion classification task into two sub-steps: sentiment polarity classification (coarsegrained emotion classification), and emotion classification (fine-grained emotion classification). For each subtask, the collection of emotion-proviking event instances is used as labelled examples to train a classifier. The results of our experiments indicate that our method significantly outperforms the baseline method. We also find that compared with the single-step model, which applies the emotion classifier directly to inputs, our two-step model significantly reduces sentiment polarity errors, which are considered fatal errors in real dialog applications. The recent progress on image recognition and language modeling is making automatic description of image content a reality. However, stylized, non-factual aspects of the written description are missing from the current systems. One such style is descriptions with emotions, which is commonplace in everyday communication, and influences decision-making and interpersonal relationships. We design a system to describe an image with emotions, and present a model that automatically generates captions with positive or negative sentiments. We propose a novel switching recurrent neural network with word-level regularization, which is able to produce emotional image captions using only 2000+ training sentences containing sentiments. We evaluate the captions with different automatic and crowd-sourcing metrics. Our model compares favourably in common quality metrics for image captioning. In 84.6 of cases the generated positive captions were judged as being at least as descriptive as the factual captions. Of these positive captions 88 were confirmed by the crowd-sourced workers as having the appropriate sentiment.