Social media generates a prodigious wealth of real-time content at an incessant rate. From all the content that people create and share, only a few topics manage to attract enough attention to rise to the top and become temporal trends which are displayed to users. The question of what factors cause the formation and persistence of trends is an important one that has not been answered yet. In this paper, we conduct an intensive study of trending topics on Twitter and provide a theoretical basis for the formation, persistence and decay of trends. We also demonstrate empirically how factors such as user activity and number of followers do not contribute strongly to trend creation and its propagation. In fact, we find that the resonance of the content with the users of the social network plays a major role in causing trends.
Yang and Leskovec @cite_7 examined patterns of temporal behavior for hashtags in Twitter. They presented a stable time series clustering algorithm and demonstrate the common temporal patterns that tweets containing hashtags follow. There have also been earlier studies focused on social influence and propagation. @cite_6 studied the problem of identifying influential bloggers in the blogosphere. They discovered that the most influential bloggers were not necessarily the most active. , @cite_10 have distinguished the effects of homophily from influence as motivators for propagation. As to the study of influence within Twitter, @cite_3 performed a comparison of three different measures of influence - indegree, retweets, and user mentions. They discovered that while retweets and mentions correlated well with each other, the indegree of users did not correlate well with the other two measures. Based on this, they hypothesized that the number of followers may not a good measure of influence. Recently, Romero and others @cite_5 introduced a novel influence measure that takes into account the passivity of the audience in the social network. They developed an iterative algorithm to compute influence in the style of the HITS algorithm and empirically demonstrated that the number of followers is a poor measure of influence.
@cite_7 @cite_3 @cite_6 @cite_5 @cite_10
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Previous studies have established the link between one's actions (e.g., engaging with others vs. minding one's own business) and one's national culture (e.g., collectivist vs. individualistic), and such actions have been shown to be important as they are collectively affiliated with a country's economic outcomes (e.g., Gross Domestic Product). Hitherto there has not been any systematic study of whether one's action on Twitter (e.g., deciding when to post messages) is linked to one's culture (e.g., country's Pace of Life). To fix that, we build different network snapshots starting from 55,000 seed users on Twitter, and we do so for 10 weeks across 30 countries (after filtering those with low penetration rates) for a total of 2.34 M profiles. Based on Hofstede's theory of cultural dimensions and Levine's Pace of Life theory, we consider three behavioral patterns on Twitter (i.e., temporal predictability of tweets, engaging with others, and supporting others who are less popular) and associate them with three different dimensions derived from the two theories: Pace of Life, Individualism and Power Distance. We find the following strong correlations: activity predictability negatively correlates with Pace of Life (r=-0.62), tweets with mentions negatively correlates with Individualism (r = -0.55), and power (e.g, Twitter popularity) imbalance in relationships (between, for example, two users mentioning each other) is correlated with Power Distance (r=0.62). These three cultural dimensions matter because they are associated with a country's socio-economic aspects - with GDP per capita, income inequality, and education expenditure. Twitter as one of the most important microblogging online social networks has attracted more than 200 million users in recent years. Although there have been several attempts on characterizing the Twitter by using incomplete sampled data, they have not been very successful to estimate the characteristics of the whole network. In this paper, we characterize Twitter by sampling from its social graph and user behaviors through a random walk based sampling technique called Respondent-Driven Sampling (RDS). To the best of our knowledge, for the first time RDS method and its estimator are used in order to obtain uniform unbiased estimation of several key structural and behavioral properties of Twitter. We compared the performance of the proposed method with other sampling methods such as Metropolis-Hasting Random Walk (MHRW) and sampling from active users (Timeline) against the uniform sampling (UNI). In order to gather the required data, we have implemented four independent crawlers. Our experimental results indicate that the RDS method exhibits lower estimation errors to the sample in- and out-degree distribution compared to MHRW and Timeline. We also show that RDS is more suitable to sample the followers vs. followings ratio, and the correlation between followers followings vs. tweets. The new social media such as Twitter and Sina Weibo has become an increasingly popular channel for spreading influence, challenging traditional media such as TVs and newspapers. The most influential and verified users, also called big-V accounts on Sina Weibo often attract million of followers and fans, creating massive “celebrity-centric” social networks on the social media, which play a key role in disseminating breaking news, latest events, and controversial opinions on social issues. Given the importance of these accounts, it is very crucial to understand social networks and user influence of these accounts and profile their followers' behaviors. Towards this end, this paper monitors a selected group of influential users on Sina Weibo and collects their tweet streams as well as retweeting and commenting activities on these tweets from their followers. Our analysis on tweet data streams from Sina Weibo reveals when and what the followers comment on the tweets of these influential users, and discovers different temporal patterns and word diversity in the comments. Based on the insight gained from follower characteristics, we further develop simple and intuitive algorithms for classifying the followers into spammers and normal fans. Our experimental results demonstrate that the proposed algorithms are able to achieve an average accuracy of 95.20 in detecting spammers from the followers who have commented on the tweets of these influential accounts. This paper focuses on the problem of identifying influential users of micro-blogging services. Twitter, one of the most notable micro-blogging services, employs a social-networking model called "following", in which each user can choose who she wants to "follow" to receive tweets from without requiring the latter to give permission first. In a dataset prepared for this study, it is observed that (1) 72.4 of the users in Twitter follow more than 80 of their followers, and (2) 80.5 of the users have 80 of users they are following follow them back. Our study reveals that the presence of "reciprocity" can be explained by phenomenon of homophily. Based on this finding, TwitterRank, an extension of PageRank algorithm, is proposed to measure the influence of users in Twitter. TwitterRank measures the influence taking both the topical similarity between users and the link structure into account. Experimental results show that TwitterRank outperforms the one Twitter currently uses and other related algorithms, including the original PageRank and Topic-sensitive PageRank. There is a widespread intuitive sense that different kinds of information spread differently on-line, but it has been difficult to evaluate this question quantitatively since it requires a setting where many different kinds of information spread in a shared environment. Here we study this issue on Twitter, analyzing the ways in which tokens known as hashtags spread on a network defined by the interactions among Twitter users. We find significant variation in the ways that widely-used hashtags on different topics spread. Our results show that this variation is not attributable simply to differences in "stickiness," the probability of adoption based on one or more exposures, but also to a quantity that could be viewed as a kind of "persistence" - the relative extent to which repeated exposures to a hashtag continue to have significant marginal effects. We find that hashtags on politically controversial topics are particularly persistent, with repeated exposures continuing to have unusually large marginal effects on adoption; this provides, to our knowledge, the first large-scale validation of the "complex contagion" principle from sociology, which posits that repeated exposures to an idea are particularly crucial when the idea is in some way controversial or contentious. Among other findings, we discover that hashtags representing the natural analogues of Twitter idioms and neologisms are particularly non-persistent, with the effect of multiple exposures decaying rapidly relative to the first exposure. We also study the subgraph structure of the initial adopters for different widely-adopted hashtags, again finding structural differences across topics. We develop simulation-based and generative models to analyze how the adoption dynamics interact with the network structure of the early adopters on which a hashtag spreads. Because of Twitter’s popularity and the viral nature of information dissemination on Twitter, predicting which Twitter topics will become popular in the near future becomes a task of considerable economic importance. Many Twitter topics are annotated by hashtags. In this article, we propose methods to predict the popularity of new hashtags on Twitter by formulating the problem as a classification task. We use five standard classification models (i.e., Naive bayes, k-nearest neighbors, decision trees, support vector machines, and logistic regression) for prediction. The main challenge is the identification of effective features for describing new hashtags. We extract 7 content features from a hashtag string and the collection of tweets containing the hashtag and 11 contextual features from the social graph formed by users who have adopted the hashtag. We conducted experiments on a Twitter data set consisting of 31 million tweets from 2 million Singapore-based users. The experimental results show that the standard classifiers using the extracted features significantly outperform the baseline methods that do not use these features. Among the five classifiers, the logistic regression model performs the best in terms of the Micro-F1 measure. We also observe that contextual features are more effective than content features. Given multimillion-node graphs such as "who-follows-whom", "patent-cites-patent", "user-likes-page" and "actor director-makes-movie" networks, how can we find unexpected behaviors? When companies operate on the graphs with monetary incentives to sell Twitter "Followers" and Facebook page "Likes", the graphs show strange connectivity patterns. In this paper, we study a complete graph from a large Twitter-style social network, spanning up to 3.33 billion edges. We report strange deviations from typical patterns like smooth degree distributions. We find that such deviations are often due to "lockstep behavior" that large groups of followers connect to the same groups of followees. Our first contribution is that we study strange patterns on the adjacency matrix and in the spectral subspaces with respect to several flavors of lockstep. We discover that (a) the lockstep behaviors on the graph shape dense "block" in its adjacency matrix and creates "rays" in spectral subspaces, and (b) partially overlapping of the behaviors shape "staircase" in its adjacency matrix and creates "pearls" in spectral subspaces. The second contribution is that we provide a fast algorithm, using the discovery as a guide for practitioners, to detect users who offer the lockstep behaviors in undirected directed bipartite graphs. We carry out extensive experiments on both synthetic and real datasets, as well as public datasets from IMDb and US Patent. The results demonstrate the scalability and effectiveness of our proposed algorithm. In this paper we investigate the attributes and relative influence of 1.6M Twitter users by tracking 74 million diffusion events that took place on the Twitter follower graph over a two month interval in 2009. Unsurprisingly, we find that the largest cascades tend to be generated by users who have been influential in the past and who have a large number of followers. We also find that URLs that were rated more interesting and or elicited more positive feelings by workers on Mechanical Turk were more likely to spread. In spite of these intuitive results, however, we find that predictions of which particular user or URL will generate large cascades are relatively unreliable. We conclude, therefore, that word-of-mouth diffusion can only be harnessed reliably by targeting large numbers of potential influencers, thereby capturing average effects. Finally, we consider a family of hypothetical marketing strategies, defined by the relative cost of identifying versus compensating potential "influencers." We find that although under some circumstances, the most influential users are also the most cost-effective, under a wide range of plausible assumptions the most cost-effective performance can be realized using "ordinary influencers"---individuals who exert average or even less-than-average influence. Micro-blogging systems such as Twitter expose digital traces of social discourse with an unprecedented degree of resolution of individual behaviors. They offer an opportunity to investigate how a large-scale social system responds to exogenous or endogenous stimuli, and to disentangle the temporal, spatial and topical aspects of users' activity. Here we focus on spikes of collective attention in Twitter, and specifically on peaks in the popularity of hashtags. Users employ hashtags as a form of social annotation, to define a shared context for a specific event, topic, or meme. We analyze a large-scale record of Twitter activity and find that the evolution of hastag popularity over time defines discrete classes of hashtags. We link these dynamical classes to the events the hashtags represent and use text mining techniques to provide a semantic characterization of the hastag classes. Moreover, we track the propagation of hashtags in the Twitter social network and find that epidemic spreading plays a minor role in hastag popularity, which is mostly driven by exogenous factors. There has been significant recent interest in using the aggregate information from social media sites (e.g., Twitter) to identify influencers. To investigate this issue, one dynamic diversity-dependent algorithm is proposed for detecting the influencers by evaluating the influence of users throughout social networks. Comparative analyses with the existing methods on either synthetic social networks or real Twitter data show that our strategy performs best. It implies that the pattern of the influence propagation should be updated dynamically to reflect the flow of influence spread to better capture the rapidly changing dynamics of microblogs. Our proposed scheme is therefore practical and feasible to be deployed in the real world. Human behaviour is highly individual by nature, yet statistical structures are emerging which seem to govern the actions of human beings collectively. Here we search for universal statistical laws dictating the timing of human actions in communication decisions. We focus on the distribution of the time interval between messages in human broadcast communication, as documented in Twitter, and study a collection of over 160,000 tweets for three user categories: personal (controlled by one person), managed (typically PR agency controlled) and bot-controlled (automated system). To test our hypothesis, we investigate whether it is possible to differentiate between user types based on tweet timing behaviour, independently of the content in messages. For this purpose, we developed a system to process a large amount of tweets for reality mining and implemented two simple probabilistic inference algorithms: 1. a naive Bayes classifier, which distinguishes between two and three account categories with classification performance of 84.6 and 75.8 , respectively and 2. a prediction algorithm to estimate the time of a user's next tweet with an . Our results show that we can reliably distinguish between the three user categories as well as predict the distribution of a user's inter-message time with reasonable accuracy. More importantly, we identify a characteristic power-law decrease in the tail of inter-message time distribution by human users which is different from that obtained for managed and automated accounts. This result is evidence of a universal law that permeates the timing of human decisions in broadcast communication and extends the findings of several previous studies of peer-to-peer communication. Information cascades on social networks, such as retweet cascades on Twitter, have been often viewed as an epidemiological process, with the associated notion of virality to capture popular cascades that spread across the network. The notion of structural virality or average path length has been posited as a measure of global spread. In this paper, we argue that this simple epidemiological view, though analytically compelling, is not the entire story. We first show empirically that the classical SIR diffusion process on the Twitter graph, even with the best possible distribution of infectiousness parameter, cannot explain the nature of observed retweet cascades on Twitter. More specifically, rather than spreading further from the source as the SIR model would predict, many cascades that have several retweets from direct followers, die out quickly beyond that. We show that our empirical observations can be reconciled if we take interests of users and tweets into account. In particular, we consider a model where users have multi-dimensional interests, and connect to other users based on similarity in interests. Tweets are correspondingly labeled with interests, and propagate only in the subgraph of interested users via the SIR process. In this model, interests can be either narrow or broad, with the narrowest interest corresponding to a star graph on the interested users, with the root being the source of the tweet, and the broadest interest spanning the whole graph. We show that if tweets are generated using such a mix of interests, coupled with a varying infectiousness parameter, then we can qualitatively explain our observation that cascades die out much more quickly than is predicted by the SIR model. In the same breath, this model also explains how cascades can have large size, but low "structural virality" or average path length. Micro-blogging systems such as Twitter expose digital traces of social discourse with an unprecedented degree of resolution of individual behaviors. They offer an opportunity to investigate how a large-scale social system responds to exogenous or endogenous stimuli, and to disentangle the temporal, spatial and topical aspects of users' activity. Here we focus on spikes of collective attention in Twitter, and specifically on peaks in the popularity of hashtags. Users employ hashtags as a form of social annotation, to define a shared context for a specific event, topic, or meme. We analyze a large-scale record of Twitter activity and find that the evolution of hashtag popularity over time defines discrete classes of hashtags. We link these dynamical classes to the events the hashtags represent and use text mining techniques to provide a semantic characterization of the hashtag classes. Moreover, we track the propagation of hashtags in the Twitter social network and find that epidemic spreading plays a minor role in hashtag popularity, which is mostly driven by exogenous factors. Microblogging environments such as Twitter present a modality for interacting with information characterized by exposure to information “streams”. In this work, we examine what information in that stream is attended to, and how that attention corresponds to other aspects of microblog consumption and participation. To do this, we measured eye gaze, memory for content, interest ratings, and intended behavior of active Twitter users as they read their tweet steams. Our analyses focus on three sets of alignments: first, whether attention corresponds to other measures of user cognition such as memory (e.g., do people even remember what they attend to?); second, whether attention corresponds to behavior (e.g., are users likely to retweet content that is given the most attention); and third, whether attention corresponds to other attributes of the content and its presentation (e.g., do links attract attention?). We show a positive but imperfect alignment between user attention and other measures of user cognition like memory and interest, and between attention and behaviors like retweeting. To the third alignment, we show that the relationship between attention and attributes of tweets, such as whether it contains a link or is from a friend versus an organization, are complicated and in some cases counterintuitive. We discuss findings in relation to large scale phenomena like information diffusion and also suggest design directions to help maximize user attention in microblog environments. Twitter and other microblogs have rapidly become a significant means by which people communicate with the world and each other in near realtime. There has been a large number of studies surrounding these social media, focusing on areas such as information spread, various centrality measures, topic detection and more. However, one area which has not received much attention is trying to better understand what information is being spread and why it is being spread. This work looks to get a better understanding of what makes people spread information in tweets or microblogs through the use of retweeting. Several retweet behavior models are presented and evaluated on a Twitter data set consisting of over 768,000 tweets gathered from monitoring over 30,000 users for a period of one month. We evaluate the proposed models against each user and show how people use different retweet behavior models. For example, we find that although users in the majority of cases do not retweet information on topics that they themselves Tweet about as or from people who are "like them" (hence anti-homophily), we do find that models which do take homophily, or similarity, into account fits the observed retweet behaviors much better than other more general models which do not take this into account. We further find that, not surprisingly, people's retweeting behavior is better explained through multiple different models rather than one model. Directed links in social media could represent anything from intimate friendships to common interests, or even a passion for breaking news or celebrity gossip. Such directed links determine the flow of information and hence indicate a user's influence on others — a concept that is crucial in sociology and viral marketing. In this paper, using a large amount of data collected from Twitter, we present an in-depth comparison of three measures of influence: indegree, retweets, and mentions. Based on these measures, we investigate the dynamics of user influence across topics and time. We make several interesting observations. First, popular users who have high indegree are not necessarily influential in terms of spawning retweets or mentions. Second, most influential users can hold significant influence over a variety of topics. Third, influence is not gained spontaneously or accidentally, but through concerted effort such as limiting tweets to a single topic. We believe that these findings provide new insights for viral marketing and suggest that topological measures such as indegree alone reveals very little about the influence of a user. In the era of data-driven journalism, data analytics can deliver tools to support journalists in connecting to new and developing news stories, e.g., as echoed in micro-blogs such as Twitter, the new citizen-driven media. In this paper, we propose a framework for tracking and automatically connecting news articles to Twitter conversations as captured by Twitter hashtags. For example, such a system could alert journalists about news that get a lot of Twitter reaction, so that they can investigate those conversations for new developments in the story, promote their article to a set of interested consumers, or discover general sentiment towards the story. Mapping articles to appropriate hashtags is nevertheless very challenging, due to different language styles used in articles versus tweets, the streaming aspect of news and tweets, as well as the user behavior when marking certain tweet-terms as hashtags. As a case-study, we continuously track the RSS feeds of Irish Times news articles and a focused Twitter stream over a two months period, and present a system that assigns hashtags to each article, based on its Twitter echo. We propose a machine learning approach for classifying and ranking article-hashtag pairs. Our empirical study shows that our system delivers high precision for this task. This study investigates unfollow behavior in Twitter, i.e. people removing others from their Twitter following lists. Considering the interdependency and dynamics of unfollow decisions, we use actor-oriented modeling (SIENA) to examine the impacts of reciprocity, status, embeddedness, homophily, and informativeness on tie dissolution. Focusing on ordinary users in tightly-knitted user groups, the results show that relational properties play key roles in the emergence of unfollow behavior: mutual following relations and common followees reduce the likelihood of unfollowing. And unfollow tends to be reciprocal: when a user is unfollowed by someone, he or she will unfollow back. However, there is no evidence of the impacts of homophily based on common interests and informativeness of interactions. The findings suggest that Twitter has many heterogeneous user groups and relational and informational factors may not be applicable universally. Twitter, a microblogging service less than three years old, commands more than 41 million users as of July 2009 and is growing fast. Twitter users tweet about any topic within the 140-character limit and follow others to receive their tweets. The goal of this paper is to study the topological characteristics of Twitter and its power as a new medium of information sharing. We have crawled the entire Twitter site and obtained 41.7 million user profiles, 1.47 billion social relations, 4,262 trending topics, and 106 million tweets. In its follower-following topology analysis we have found a non-power-law follower distribution, a short effective diameter, and low reciprocity, which all mark a deviation from known characteristics of human social networks [28]. In order to identify influentials on Twitter, we have ranked users by the number of followers and by PageRank and found two rankings to be similar. Ranking by retweets differs from the previous two rankings, indicating a gap in influence inferred from the number of followers and that from the popularity of one's tweets. We have analyzed the tweets of top trending topics and reported on their temporal behavior and user participation. We have classified the trending topics based on the active period and the tweets and show that the majority (over 85 ) of topics are headline news or persistent news in nature. A closer look at retweets reveals that any retweeted tweet is to reach an average of 1,000 users no matter what the number of followers is of the original tweet. Once retweeted, a tweet gets retweeted almost instantly on next hops, signifying fast diffusion of information after the 1st retweet. To the best of our knowledge this work is the first quantitative study on the entire Twittersphere and information diffusion on it. The first objective towards the effective use of microblogging services such as Twitter for situational awareness during the emerging disasters is discovery of the disaster-related postings. Given the wide range of possible disasters, using a pre-selected set of disaster-related keywords for the discovery is suboptimal. An alternative that we focus on in this work is to train a classifier using a small set of labeled postings that are becoming available as a disaster is emerging. Our hypothesis is that utilizing large quantities of historical microblogs could improve the quality of classification, as compared to training a classifier only on the labeled data. We propose to use unlabeled microblogs to cluster words into a limited number of clusters and use the word clusters as features for classification. To evaluate the proposed semi-supervised approach, we used Twitter data from 6 different disasters. Our results indicate that when the number of labeled tweets is 100 or less, the proposed approach is superior to the standard classification based on the bag or words feature representation. Our results also reveal that the choice of the unlabeled corpus, the choice of word clustering algorithm, and the choice of hyperparameters can have a significant impact on the classification accuracy.