Being able to check whether an online advertisement has been targeted is essential for resolving privacy controversies and implementing in practice data protection regulations like GDPR, CCPA, and COPPA. In this paper we describe the design, implementation, and deployment of an advertisement auditing system called iWnder that uses crowdsourcing to reveal in real time whether a display advertisement has been targeted or not. Crowdsourcing simplifies the detection of targeted advertising, but requires reporting to a central repository the impressions seen by different users, thereby jeopardising their privacy. We break this deadlock with a privacy preserving data sharing protocol that allows iWnder to compute global statistics required to detect targeting, while keeping the advertisements seen by individual users and their browsing history private. We conduct a simulation study to explore the effect of different parameters and a live validation to demonstrate the accuracy of our approach. Unlike previous solutions, iWnder can even detect indirect targeting, i.e., marketing campaigns that promote a product or service whose description bears no semantic overlap with its targeted audience.
The only topic-based solution meant to be used by real users is MyAdchoice @cite_18 , which has been implemented in the form of a browser extension. This extension is available only under request, and based on the information reported in the paper, it has been only used in a beta-testing phase by few tens of friends and colleagues. Independently of the specific pros and cons of individual solutions, topic-based detection presents some common limitations. The most important being that it can only detect direct interest-based targeted advertising. It is unable to detect other forms of targeting based on demographic or geographic parameters, as well as indirect targeting (see for definitions).
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It is necessary to understand the content of articles and user preferences to make effective news recommendations. While ID-based methods, such as collaborative filtering and low-rank factorization, are well known for making recommendations, they are not suitable for news recommendations because candidate articles expire quickly and are replaced with new ones within short spans of time. Word-based methods, which are often used in information retrieval settings, are good candidates in terms of system performance but have issues such as their ability to cope with synonyms and orthographical variants and define "queries" from users' historical activities. This paper proposes an embedding-based method to use distributed representations in a three step end-to-end manner: (i) start with distributed representations of articles based on a variant of a denoising autoencoder, (ii) generate user representations by using a recurrent neural network (RNN) with browsing histories as input sequences, and (iii) match and list articles for users based on inner-product operations by taking system performance into consideration. The proposed method performed well in an experimental offline evaluation using past access data on Yahoo! JAPAN's homepage. We implemented it on our actual news distribution system based on these experimental results and compared its online performance with a method that was conventionally incorporated into the system. As a result, the click-through rate (CTR) improved by 23 and the total duration improved by 10 , compared with the conventionally incorporated method. Services that incorporated the method we propose are already open to all users and provide recommendations to over ten million individual users per day who make billions of accesses per month. With the pervasiveness of online social media and rapid growth of web data, a large amount of multi-media data is available online. However, how to organize them for facilitating users' experience and government supervision remains a problem yet to be seriously investigated. Topic detection and tracking, which has been a hot research topic for decades, could cluster web videos into different topics according to their semantic content. However, how to online discover topic and track them from web videos and images has not been fully discussed. In this paper, we formulate topic detection and tracking as an online tracking, detection and learning problem. First, by learning from historical data including labeled data and plenty of unlabeled data using semi-supervised multi-class multi-feature method, we obtain a topic tracker which could also discover novel topics from the new stream data. Second, when new data arrives, an online updating method is developed to make topic tracker adaptable to the evolution of the stream data. We conduct experiments on public dataset to evaluate the performance of the proposed method and the results demonstrate its effectiveness for topic detection and tracking. The visual cues from multiple support regions of different sizes and resolutions are complementary in classifying a candidate box in object detection. Effective integration of local and contextual visual cues from these regions has become a fundamental problem in object detection. In this paper, we propose a gated bi-directional CNN (GBD-Net) to pass messages among features from different support regions during both feature learning and feature extraction. Such message passing can be implemented through convolution between neighboring support regions in two directions and can be conducted in various layers. Therefore, local and contextual visual patterns can validate the existence of each other by learning their nonlinear relationships and their close interactions are modeled in a more complex way. It is also shown that message passing is not always helpful but dependent on individual samples. Gated functions are therefore needed to control message transmission, whose on-or-offs are controlled by extra visual evidence from the input sample. The effectiveness of GBD-Net is shown through experiments on three object detection datasets, ImageNet, Pascal VOC2007 and Microsoft COCO. This paper also shows the details of our approach in wining the ImageNet object detection challenge of 2016, with source code provided on this https URL . The collection of huge amount of tracking data made possible by the widespread use of GPS devices, enabled the analysis of such data for several applications domains, ranging from traffic management to advertisement and social studies. However, the raw positioning data, as it is detected by GPS devices, lacks of semantic information since this data does not natively provide any additional contextual information like the places that people visited or the activities performed. Traditionally, this information is collected by hand filled questionnaire where a limited number of users are asked to annotate their tracks with the activities they have done. With the purpose of getting large amount of semantically rich trajectories, we propose an algorithm for automatically annotating raw trajectories with the activities performed by the users. To do this, we analyse the stops points trying to infer the Point Of Interest (POI) the user has visited. Based on the category of the POI and a probability measure based on the gravity law, we infer the activity performed. We experimented and evaluated the method in a real case study of car trajectories, manually annotated by users with their activities. Experimental results are encouraging and will drive our future works. With the wide adoption of handheld devices (e.g., smartphones, tablets), a large number of location-based services (also called LBSs) have flourished providing mobile users with real-time and contextual information on the move. Accounting for the amount of location information they are given by users, these services are able to track users wherever they go and to learn sensitive information about them (e.g., their points of interest including home, work, religious or political places regularly visited). A number of solutions have been proposed in the past few years to protect users location information while still allowing them to enjoy geo-located services. Among the most robust solutions are those that apply the popular notion of differential privacy to location privacy (e.g., Geo-Indistinguishability), promising strong theoretical privacy guarantees with a bounded accuracy loss. While these theoretical guarantees are attracting, it might be difficult for end users or practitioners to assess their effectiveness in the wild. In this paper, we carry on a practical study using real mobility traces coming from two different datasets, to assess the ability of Geo-Indistinguishability to protect users' points of interest (POIs). We show that a curious LBS collecting obfuscated location information sent by mobile users is still able to infer most of the users POIs with a reasonable both geographic and semantic precision. This precision depends on the degree of obfuscation applied by Geo-Indistinguishability. Nevertheless, the latter also has an impact on the overhead incurred on mobile devices resulting in a privacy versus overhead trade-off. Finally, we show in our study that POIs constitute a quasi-identifier for mobile users and that obfuscating them using Geo-Indistinguishability is not sufficient as an attacker is able to re-identify at least 63 of them despite a high degree of obfuscation. Big Data applications suffer from unpredictable and unacceptably high pause times due to Garbage Collection (GC). This is the case in latency-sensitive applications such as on-line credit-card fraud detection, graph-based computing for analysis on social networks, etc. Such pauses compromise latency requirements of the whole application stack and result from applications' aggressive buffering caching of data, exposing an ill-suited GC design, which assumes that most objects will die young and does not consider that applications hold large amounts of middle-lived data in memory. To avoid such pauses, we propose NG2C, a new GC algorithm that combines pretenuring with user-defined dynamic generations. By being able to allocate objects into different generations, NG2C is able to group objects with similar lifetime profiles in the same generation. By allocating objects with similar lifetime profiles close to each other, i.e. in the same generation, we avoid object promotion (copying between generations) and heap fragmentation (which leads to heap compactions) both responsible for most of the duration of HotSpot GC pause times. NG2C is implemented for the OpenJDK 8 HotSpot Java Virtual Machine, as an extension of the Garbage First GC. We evaluate NG2C using Cassandra, Lucene, and GraphChi with three different GCs: Garbage First (G1), Concurrent Mark Sweep (CMS), and NG2C. Results show that NG2C decreases the worst observable GC pause time by up to 94.8 for Cassandra, 85.0 for Lucene and 96.45 for GraphChi, when compared to current collectors (G1 and CMS). In addition, NG2c has no negative impact on application throughput or memory usage. Mobile devices equipped with positioning capabilities (e.g., GPS) can ask location-dependent queries to Location Based Services (LBS). To protect privacy, the user location must not be disclosed. Existing solutions utilize a trusted anonymizer between the users and the LBS. This approach has several drawbacks: (i) All users must trust the third party anonymizer, which is a single point of attack. (ii) A large number of cooperating, trustworthy users is needed. (iii) Privacy is guaranteed only for a single snapshot of user locations; users are not protected against correlation attacks (e.g., history of user movement). We propose a novel framework to support private location-dependent queries, based on the theoretical work on Private Information Retrieval (PIR). Our framework does not require a trusted third party, since privacy is achieved via cryptographic techniques. Compared to existing work, our approach achieves stronger privacy for snapshots of user locations; moreover, it is the first to provide provable privacy guarantees against correlation attacks. We use our framework to implement approximate and exact algorithms for nearest-neighbor search. We optimize query execution by employing data mining techniques, which identify redundant computations. Contrary to common belief, the experimental results suggest that PIR approaches incur reasonable overhead and are applicable in practice. We propose a novel approach based on Formal Concept Analysis for Topic Detection.Our proposal overcomes traditional problems of the clustering and classification techniques.We analyse the parameters involved in the process in a Twitter-based framework.We propose a topic selection methodology based on the stability concept.We overcome the state-of-the-art results for the task. The Topic Detection Task in Twitter represents an indispensable step in the analysis of text corpora and their later application in Online Reputation Management. Classification, clustering and probabilistic techniques have been traditionally applied, but they have some well-known drawbacks such as the need to fix the number of topics to be detected or the problem of how to integrate the prior knowledge of topics with the detection of new ones. This motivates the current work, where we present a novel approach based on Formal Concept Analysis (FCA), a fully unsupervised methodology to group similar content together in thematically-based topics (i.e., the FCA formal concepts) and to organize them in the form of a concept lattice. Formal concepts are conceptual representations based on the relationships between tweet terms and the tweets that have given rise to them. It allows, in contrast to other approaches in the literature, their clear interpretability. In addition, the concept lattice represents a formalism that describes the data, explores correlations, similarities, anomalies and inconsistencies better than other representations such as clustering models or graph-based representations. Our rationale is that these theoretical advantages may improve the Topic Detection process, making them able to tackle the problems related to the task. To prove this point, our FCA-based proposal is evaluated in the context of a real-life Topic Detection task provided by the Replab 2013 CLEF Campaign. To demonstrate the efficiency of the proposal, we have carried out several experiments focused on testing: (a) the impact of terminology selection as an input to our algorithm, (b) the impact of concept selection as the outcome of our algorithm, and; (c) the efficiency of the proposal to detect new and previously unseen topics (i.e., topic adaptation). An extensive analysis of the results has been carried out, proving the suitability of our proposal to integrate previous knowledge of prior topics without losing the ability to detect novel and unseen topics as well as improving the best Replab 2013 results. Previous saliency detection algorithms used to focus on low level features directly or utilize a bunch of sample images and manually labeled ground truth to train a high level learning model. In this paper, we propose a novel coding-based saliency measure by exploring both global and local cues for saliency computation. Firstly, we construct a bottom-up saliency map by considering global contrast information via low level features. Secondly, by using a locality-constrained linear coding algorithm, a top-down saliency map is formulated based on the reconstruction error. To better exploit the local and global information, we integrate the bottom-up and top-down maps as the final saliency map. Extensive experimental results on three large benchmark datasets demonstrate that the proposed approach outperforms 22 state-of-the-art methods in terms of three popular evaluation measures, i.e., the Precision and Recall curve, Area Under ROC Curve and F-measure value. Furthermore, the proposed coding-based method can be easily applied in other methods for significant improvement. HighlightsWe present a coding-based algorithm for salient object detection.Integration of local and global cues makes the saliency maps more accurate, intact.Bottom-up maps provide foreground and background codebooks for following steps.Fusion of FC and BC based results makes the saliency results more uniform, robust.Our coding-based method can be easily applied in other methods for improvement. The visual cues from multiple support regions of different sizes and resolutions are complementary in classifying a candidate box in object detection. How to effectively integrate local and contextual visual cues from these regions has become a fundamental problem in object detection. Most existing works simply concatenated features or scores obtained from support regions. In this paper, we proposal a novel gated bi-directional CNN (GBD-Net) to pass messages between features from different support regions during both feature learning and feature extraction. Such message passing can be implemented through convolution in two directions and can be conducted in various layers. Therefore, local and contextual visual patterns can validate the existence of each other by learning their nonlinear relationships and their close iterations are modeled in a much more complex way. It is also shown that message passing is not always helpful depending on individual samples. Gated functions are further introduced to control message transmission and their on-and-off is controlled by extra visual evidence from the input sample. GBD-Net is implemented under the Fast RCNN detection framework. Its effectiveness is shown through experiments on three object detection datasets, ImageNet, Pascal VOC2007 and Microsoft COCO. Tracking-by-detection has proven to be the most successful strategy to address the task of tracking multiple targets in unconstrained scenarios [e.g. 40, 53, 55]. Traditionally, a set of sparse detections, generated in a preprocessing step, serves as input to a high-level tracker whose goal is to correctly associate these “dots” over time. An obvious short-coming of this approach is that most information available in image sequences is simply ignored by thresholding weak detection responses and applying non-maximum suppression. We propose a multi-target tracker that exploits low level image information and associates every (super)-pixel to a specific target or classifies it as background. As a result, we obtain a video segmentation in addition to the classical bounding-box representation in unconstrained, real-world videos. Our method shows encouraging results on many standard benchmark sequences and significantly outperforms state-of-the-art tracking-by-detection approaches in crowded scenes with long-term partial occlusions. We present Sunlight, a system that detects the causes of targeting phenomena on the web -- such as personalized advertisements, recommendations, or content -- at large scale and with solid statistical confidence. Today's web is growing increasingly complex and impenetrable as myriad of services collect, analyze, use, and exchange users' personal information. No one can tell who has what data, for what purposes they are using it, and how those uses affect the users. The few studies that exist reveal problematic effects -- such as discriminatory pricing and advertising -- but they are either too small-scale to generalize or lack formal assessments of confidence in the results, making them difficult to trust or interpret. Sunlight brings a principled and scalable methodology to personal data measurements by adapting well-established methods from statistics for the specific problem of targeting detection. Our methodology formally separates different operations into four key phases: scalable hypothesis generation, interpretable hypothesis formation, statistical significance testing, and multiple testing correction. Each phase bears instantiations from multiple mechanisms from statistics, each making different assumptions and tradeoffs. Sunlight offers a modular design that allows exploration of this vast design space. We explore a portion of this space, thoroughly evaluating the tradeoffs both analytically and experimentally. Our exploration reveals subtle tensions between scalability and confidence. Sunlight's default functioning strikes a balance to provide the first system that can diagnose targeting at fine granularity, at scale, and with solid statistical justification of its results. We showcase our system by running two measurement studies of targeting on the web, both the largest of their kind. Our studies -- about ad targeting in Gmail and on the web -- reveal statistically justifiable evidence that contradicts two Google statements regarding the lack of targeting on sensitive and prohibited topics. Abstract In this paper we present a new behavior-based anomaly detection system for detecting meaningful deviations in a mobile application's network behavior. The main goal of the proposed system is to protect mobile device users and cellular infrastructure companies from malicious applications by: (1) identification of malicious attacks or masquerading applications installed on a mobile device, and (2) identification of republished popular applications injected with a malicious code (i.e., repackaging). More specifically, we attempt to detect a new type of mobile malware with self-updating capabilities that were recently found on the official Google Android marketplace. Malware of this type cannot be detected using the standard signatures approach or by applying regular static or dynamic analysis methods. The detection is performed based on the application's network traffic patterns only. For each application, a model representing its specific traffic pattern is learned locally (i.e., on the device). Semi-supervised machine-learning methods are used for learning the normal behavioral patterns and for detecting deviations from the application's expected behavior. These methods were implemented and evaluated on Android devices. The evaluation experiments demonstrate that: (1) various applications have specific network traffic patterns and certain application categories can be distinguished by their network patterns; (2) different levels of deviation from normal behavior can be detected accurately; (3) in the case of self-updating malware, original (benign) and infected versions of an application have different and distinguishable network traffic patterns that in most cases, can be detected within a few minutes after the malware is executed while presenting very low false alarms rate; and (4) local learning is feasible and has a low performance overhead on mobile devices. In this paper, we propose a CNN-based framework for online MOT. This framework utilizes the merits of single object trackers in adapting appearance models and searching for target in the next frame. Simply applying single object tracker for MOT will encounter the problem in computational efficiency and drifted results caused by occlusion. Our framework achieves computational efficiency by sharing features and using ROI-Pooling to obtain individual features for each target. Some online learned target-specific CNN layers are used for adapting the appearance model for each target. In the framework, we introduce spatial-temporal attention mechanism (STAM) to handle the drift caused by occlusion and interaction among targets. The visibility map of the target is learned and used for inferring the spatial attention map. The spatial attention map is then applied to weight the features. Besides, the occlusion status can be estimated from the visibility map, which controls the online updating process via weighted loss on training samples with different occlusion statuses in different frames. It can be considered as temporal attention mechanism. The proposed algorithm achieves 34.3 and 46.0 in MOTA on challenging MOT15 and MOT16 benchmark dataset respectively. This dissertation investigates the role of contextual information in the automated retrieval and display of full-text documents, using robust natural language processing algorithms to automatically detect structure in and assign topic labels to texts. Many long texts are comprised of complex topic and subtopic structure, a fact ignored by existing information access methods. I present two algorithms which detect such structure, and two visual display paradigms which use the results of these algorithms to show the interactions of multiple main topics, multiple subtopics, and the relations between main topics and subtopics. The first algorithm, called TextTiling , recognizes the subtopic structure of texts as dictated by their content. It uses domain-independent lexical frequency and distribution information to partition texts into multi-paragraph passages. The results are found to correspond well to reader judgments of major subtopic boundaries. The second algorithm assigns multiple main topic labels to each text, where the labels are chosen from pre-defined, intuitive category sets; the algorithm is trained on unlabeled text. A new iconic representation, called TileBars uses TextTiles to simultaneously and compactly display query term frequency, query term distribution and relative document length. This representation provides an informative alternative to ranking long texts according to their overall similarity to a query. For example, a user can choose to view those documents that have an extended discussion of one set of terms and a brief but overlapping discussion of a second set of terms. This representation also allows for relevance feedback on patterns of term distribution. TileBars display documents only in terms of words supplied in the user query. For a given retrieved text, if the query words do not correspond to its main topics, the user cannot discern in what context the query terms were used. For example, a query on contaminants may retrieve documents whose main topics relate to nuclear power, food, or oil spills. To address this issue, I describe a graphical interface, called Cougar , that displays retrieved documents in terms of interactions among their automatically-assigned main topics, thus allowing users to familiarize themselves with the topics and terminology of a text collection. Health surveillance systems based on online user-generated content often rely on the identification of textual markers that are related to a target disease. Given the high volume of available data, these systems benefit from an automatic feature selection process. This is accomplished either by applying statistical learning techniques, which do not consider the semantic relationship between the selected features and the inference task, or by developing labour-intensive text classifiers. In this paper, we use neural word embeddings, trained on social media content from Twitter, to determine, in an unsupervised manner, how strongly textual features are semantically linked to an underlying health concept. We then refine conventional feature selection methods by a priori operating on textual variables that are sufficiently close to a target concept. Our experiments focus on the supervised learning problem of estimating influenza-like illness rates from Google search queries. A "flu infection" concept is formulated and used to reduce spurious and potentially confounding features that were selected by previously applied approaches. In this way, we also address forms of scepticism regarding the appropriateness of the feature space, alleviating potential cases of overfitting. Ultimately, the proposed hybrid feature selection method creates a more reliable model that, according to our empirical analysis, improves the inference performance (Mean Absolute Error) of linear and nonlinear regressors by 12 and 28.7 , respectively. In recent years, we have seen tremendous progress in the field of object detection. Most of the recent improvements have been achieved by targeting deeper feedforward networks. However, many hard object categories such as bottle, remote, etc. require representation of fine details and not just coarse, semantic representations. But most of these fine details are lost in the early convolutional layers. What we need is a way to incorporate finer details from lower layers into the detection architecture. Skip connections have been proposed to combine high-level and low-level features, but we argue that selecting the right features from low-level requires top-down contextual information. Inspired by the human visual pathway, in this paper we propose top-down modulations as a way to incorporate fine details into the detection framework. Our approach supplements the standard bottom-up, feedforward ConvNet with a top-down modulation (TDM) network, connected using lateral connections. These connections are responsible for the modulation of lower layer filters, and the top-down network handles the selection and integration of contextual information and low-level features. The proposed TDM architecture provides a significant boost on the COCO testdev benchmark, achieving 28.6 AP for VGG16, 35.2 AP for ResNet101, and 37.3 for InceptionResNetv2 network, without any bells and whistles (e.g., multi-scale, iterative box refinement, etc.). In a wide range of business areas dealing with text data streams, including CRM, knowledge management, and Web monitoring services, it is an important issue to discover topic trends and analyze their dynamics in real-time. Specifically we consider the following three tasks in topic trend analysis: 1)Topic Structure Identification; identifying what kinds of main topics exist and how important they are, 2)Topic Emergence Detection; detecting the emergence of a new topic and recognizing how it grows, 3)Topic Characterization; identifying the characteristics for each of main topics. For real topic analysis systems, we may require that these three tasks be performed in an on-line fashion rather than in a retrospective way, and be dealt with in a single framework. This paper proposes a new topic analysis framework which satisfies this requirement from a unifying viewpoint that a topic structure is modeled using a finite mixture model and that any change of a topic trend is tracked by learning the finite mixture model dynamically. In this framework we propose the usage of a time-stamp based discounting learning algorithm in order to realize real-time topic structure identification. This enables tracking the topic structure adaptively by forgetting out-of-date statistics. Further we apply the theory of dynamic model selection to detecting changes of main components in the finite mixture model in order to realize topic emergence detection. We demonstrate the effectiveness of our framework using real data collected at a help desk to show that we are able to track dynamics of topic trends in a timely fashion. Determining the right audience for an advertising campaign is a well-established problem, of central importance to many Internet companies. Two distinct targeting approaches exist, the model-based approach, which leverages machine learning, and the rule-based approach, which relies on manual generation of targeting rules. Common rules include identifying users that had interactions (website visits, emails received, etc.) with the companies related to the advertiser, or search queries related to their product. We consider a problem of discovering such rules from data using Constrained Sparse PCA. The constraints are put in place to account for cases when evidence in data suggests a relation that is not appropriate for advertising. Experiments on real-world data indicate the potential of the proposed approach. The intrusiveness and the increasing invasiveness of online advertising have, in the last few years, raised serious concerns regarding user privacy and Web usability. As a reaction to these concerns, we have witnessed the emergence of a myriad of ad-blocking and antitracking tools, whose aim is to return control to users over advertising. The problem with these technologies, however, is that they are extremely limited and radical in their approach: users can only choose either to block or allow all ads. With around 200 million people regularly using these tools, the economic model of the Web—in which users get content free in return for allowing advertisers to show them ads—is at serious peril. In this article, we propose a smart Web technology that aims at bringing transparency to online advertising, so that users can make an informed and equitable decision regarding ad blocking. The proposed technology is implemented as a Web-browser extension and enables users to exert fine-grained control over advertising, thus providing them with certain guarantees in terms of privacy and browsing experience, while preserving the Internet economic model. Experimental results in a real environment demonstrate the suitability and feasibility of our approach, and provide preliminary findings on behavioral targeting from real user browsing profiles.