Social media generates a prodigious wealth of real-time content at an incessant rate. From all the content that people create and share, only a few topics manage to attract enough attention to rise to the top and become temporal trends which are displayed to users. The question of what factors cause the formation and persistence of trends is an important one that has not been answered yet. In this paper, we conduct an intensive study of trending topics on Twitter and provide a theoretical basis for the formation, persistence and decay of trends. We also demonstrate empirically how factors such as user activity and number of followers do not contribute strongly to trend creation and its propagation. In fact, we find that the resonance of the content with the users of the social network plays a major role in causing trends.
There has been some prior work on analyzing connections on Twitter. @cite_1 studied social interactions on Twitter to reveal that the driving process for usage is a sparse hidden network underlying the friends and followers, while most of the links represent meaningless interactions. @cite_11 have examined Twitter as a mechanism for word-of-mouth advertising. They considered particular brands and products and examined the structure of the postings and the change in sentiments. @cite_9 proposed a propagation model that predicts which users will tweet about which URL based on the history of past user activity.
@cite_9 @cite_1 @cite_11
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With the advent of Twitter and other lightweight social-networking services, one might think that it is easier than ever to maintain geographically dispersed, weaker social ties. By contrast, in this study we show that the international Twitter communication landscape is not only still largely predetermined by physical distance, but that it also depends on countries' social, economic, and cultural attributes. We describe a study of an international Twitter mention network of 13 million users across over 100 countries. We show that the Gravity Model, which hypothesizes that the flow between two areas is proportional to their masses (which we approximate using internet penetration) and inversely proportional to the distance between them, is correlated (r=0.68) with the international communication flow. Using this model, along with other social, economic, and cultural variables, we predict the communication volume at Adjusted R2 of @math , with trade, language and racial intolerance especially impacting communication. We discuss the implications of these barriers to communication in the contexts of collaborative work, software design, and recommendation systems. Twitter as one of the most important microblogging online social networks has attracted more than 200 million users in recent years. Although there have been several attempts on characterizing the Twitter by using incomplete sampled data, they have not been very successful to estimate the characteristics of the whole network. In this paper, we characterize Twitter by sampling from its social graph and user behaviors through a random walk based sampling technique called Respondent-Driven Sampling (RDS). To the best of our knowledge, for the first time RDS method and its estimator are used in order to obtain uniform unbiased estimation of several key structural and behavioral properties of Twitter. We compared the performance of the proposed method with other sampling methods such as Metropolis-Hasting Random Walk (MHRW) and sampling from active users (Timeline) against the uniform sampling (UNI). In order to gather the required data, we have implemented four independent crawlers. Our experimental results indicate that the RDS method exhibits lower estimation errors to the sample in- and out-degree distribution compared to MHRW and Timeline. We also show that RDS is more suitable to sample the followers vs. followings ratio, and the correlation between followers followings vs. tweets. Twitter is now used to distribute substantive content such as breaking news, increasing the importance of assessing the credibility of tweets. As users increasingly access tweets through search, they have less information on which to base credibility judgments as compared to consuming content from direct social network connections. We present survey results regarding users' perceptions of tweet credibility. We find a disparity between features users consider relevant to credibility assessment and those currently revealed by search engines. We then conducted two experiments in which we systematically manipulated several features of tweets to assess their impact on credibility ratings. We show that users are poor judges of truthfulness based on content alone, and instead are influenced by heuristics such as user name when making credibility assessments. Based on these findings, we discuss strategies tweet authors can use to enhance their credibility with readers (and strategies astute readers should be aware of!). We propose design improvements for displaying social search results so as to better convey credibility. We present results of network analyses of information diffusion on Twitter, via users’ ongoing social interactions as denoted by “@username” mentions. Incorporating survival analysis, we constructed a novel model to capture the three major properties of information diffusion: speed, scale, and range. On the whole, we find that some properties of the tweets themselves predict greater information propagation but that properties of the users, the rate with which a user is mentioned historically in particular, are equal or stronger predictors. Implications for end users and system designers are discussed. User interaction in social networks, such as Twitter and Facebook, is increasingly becoming a source of useful information on daily events. The online monitoring of short messages posted in such networks often provides insight on the repercussions of events of several different natures, such as (in the recent past) the earthquake and tsunami in Japan, the royal wedding in Britain and the death of Osama bin Laden. Studying the origins and the propagation of messages regarding such topics helps social scientists in their quest for improving the current understanding of human relationships and interactions. However, the actual location associated to a tweet or to a Facebook message can be rather uncertain. Some tweets are posted with an automatically determined location (from an IP address), or with a user-informed location, both in text form, usually the name of a city. We observe that most Twitter users opt not to publish their location, and many do so in a cryptic way, mentioning non-existing places or providing less specific place names (such as “Brazil”). In this article, we focus on the problem of enriching the location of tweets using alternative data, particularly the social relationships between Twitter users. Our strategy involves recursively expanding the network of locatable users using following-follower relationships. Verification is achieved using cross-validation techniques, in which the location of a fraction of the users with known locations is used to determine the location of the others, thus allowing us to compare the actual location to the inferred one and verify the quality of the estimation. With an estimate of the precision of the method, it can then be applied to locationless tweets. Our intention is to infer the location of as many users as possible, in order to increase the number of tweets that can be used in spatial analyses of social phenomena. The article demonstrates the feasibility of our approach using a dataset comprising tweets that mention keywords related to dengue fever, increasing by 45 the number of locatable tweets. We investigate the breaking of ties between individuals in the online social network of Twitter, a hugely popular social media service. Building on sociology concepts such as strength of ties, embeddedness, and status, we explore how network structure alone influences tie breaks - the common phenomena of an individual ceasing to "follow" another in Twitter's directed social network. We examine these relationships using a dataset of 245,586 Twitter "follow" edges, and the persistence of these edges after nine months. We show that structural properties of individuals and dyads at Time 1 have a significant effect on the existence of edges at Time 2, and connect these findings to the social theories that motivated the study. Parties, candidates, and voters are becoming increasingly engaged in political conversations through the micro-blogging platform Twitter. In this paper I show that the structure of the social networks in which they are embedded has the potential to become a source of information about policy positions. Under the assumption that social networks are homophilic (, 2001), this is, the propensity of users to cluster along partisan lines, I develop a Bayesian Spatial Following model that scales Twitter users along a common ideological dimension based on who they follow. I apply this network-based method to estimate ideal points for Twitter users in the US, the UK, Spain, Italy, and the Netherlands. The resulting positions of the party accounts on Twitter are highly correlated with oine measures based on their voting records and their manifestos. Similarly, this method is able to successfully classify individuals who state their political orientation publicly, and a sample of users from the state of Ohio whose Twitter accounts are matched with their voter registration history. To illustrate the potential contribution of these estimates, I examine the extent to which online behavior is polarized along ideological lines. Using the 2012 US presidential election campaign as a case study, I nd that public exchanges on Twitter take place predominantly among users with similar viewpoints. Previous studies have established the link between one's actions (e.g., engaging with others vs. minding one's own business) and one's national culture (e.g., collectivist vs. individualistic), and such actions have been shown to be important as they are collectively affiliated with a country's economic outcomes (e.g., Gross Domestic Product). Hitherto there has not been any systematic study of whether one's action on Twitter (e.g., deciding when to post messages) is linked to one's culture (e.g., country's Pace of Life). To fix that, we build different network snapshots starting from 55,000 seed users on Twitter, and we do so for 10 weeks across 30 countries (after filtering those with low penetration rates) for a total of 2.34 M profiles. Based on Hofstede's theory of cultural dimensions and Levine's Pace of Life theory, we consider three behavioral patterns on Twitter (i.e., temporal predictability of tweets, engaging with others, and supporting others who are less popular) and associate them with three different dimensions derived from the two theories: Pace of Life, Individualism and Power Distance. We find the following strong correlations: activity predictability negatively correlates with Pace of Life (r=-0.62), tweets with mentions negatively correlates with Individualism (r = -0.55), and power (e.g, Twitter popularity) imbalance in relationships (between, for example, two users mentioning each other) is correlated with Power Distance (r=0.62). These three cultural dimensions matter because they are associated with a country's socio-economic aspects - with GDP per capita, income inequality, and education expenditure. Social media services, such as Twitter, enable commercial businesses to participate actively in online word-of-mouth communication. In this project, we examined the potential influences of business engagement in online word-of-mouth communication on the level of consumers’ engagement and investigated the trajectories of a business’ online word-of-mouth message diffusion in the Twitter community. We used path analysis to examine 164,478 tweets from 96,725 individual Twitter users with regards to nine brands during a 5-week study period. We operationalized business engagement as the amount of online word-of-mouth messages from brand and the number of consumers the brand follows. We operationalized consumers’ engagement as the number of online word-of-mouth messages from consumers both connecting to the brand and having no connection with the brand as well as the number of consumers following the brand. We concluded that the business engagement on Twitter relates directly to consumers’ engagement with online word-of-mouth communication. In addition, retweeting, as an explicit way to show consumers’ response to business engagement, indicates that the influence only reaches consumers with a second-degree relationship to the brand and that the life cycle of a tweet is generally 1.5 to 4 hours at most. Our research has critical implications in terms of advancing the understanding of the business’s role in the online word-of-mouth communication and bringing insight to the analytics of social networks and online word-of-mouth message diffusion patterns. We present a preliminary but groundbreaking study of the media landscape of Twitter. We use public data on whom follows who to uncover common behaviour in media consumption, the relationship between various classes of media, and the diversity of media content which social links may bring. Our analysis shows that there is a non-negligible amount of indirect media exposure, either through friends who follow particular media sources, or via retweeted messages. We show that the indirect media exposure expands the political diversity of news to which users are exposed to a surprising extent, increasing the range by between 60-98 . These results are valuable because they have not been readily available to traditional media, and they can help predict how we will read news, and how publishers will interact with us in the future. Online social networking services allow their users to post content in the form of text, images or videos. The main mechanism driving content diffusion is the possibility for users to re-share the content posted by their social connections, which may then cascade across the system. A fundamental problem when studying information cascades is the possibility to develop sound mathematical models, whose parameters can be calibrated on empirical data, in order to predict the future course of a cascade after a window of observation. In this paper, we focus on Twitter and, in particular, on the temporal patterns of retweet activity for an original tweet. We model the system by Time-Dependent Hawkes process (TiDeH), which properly takes into account the circadian nature of the users and the aging of information. The input of the prediction model are observed retweet times and structural information about the underlying social network. We develop a procedure for parameter optimization and for predicting the future profiles of retweet activity at different time resolutions. We validate our methodology on a large corpus of Twitter data and demonstrate its systematic improvement over existing approaches in all the time regimes. Information cascades on social networks, such as retweet cascades on Twitter, have been often viewed as an epidemiological process, with the associated notion of virality to capture popular cascades that spread across the network. The notion of structural virality or average path length has been posited as a measure of global spread. In this paper, we argue that this simple epidemiological view, though analytically compelling, is not the entire story. We first show empirically that the classical SIR diffusion process on the Twitter graph, even with the best possible distribution of infectiousness parameter, cannot explain the nature of observed retweet cascades on Twitter. More specifically, rather than spreading further from the source as the SIR model would predict, many cascades that have several retweets from direct followers, die out quickly beyond that. We show that our empirical observations can be reconciled if we take interests of users and tweets into account. In particular, we consider a model where users have multi-dimensional interests, and connect to other users based on similarity in interests. Tweets are correspondingly labeled with interests, and propagate only in the subgraph of interested users via the SIR process. In this model, interests can be either narrow or broad, with the narrowest interest corresponding to a star graph on the interested users, with the root being the source of the tweet, and the broadest interest spanning the whole graph. We show that if tweets are generated using such a mix of interests, coupled with a varying infectiousness parameter, then we can qualitatively explain our observation that cascades die out much more quickly than is predicted by the SIR model. In the same breath, this model also explains how cascades can have large size, but low "structural virality" or average path length. Analyzing information from social media to uncover underlying real-world phenomena is becoming widespread. The goal of this paper is to evaluate the role of Twitter in identifying communities of influence when the ‘ground truth’ is known. We consider the European Parliament (EP) Twitter users during a period of one year, in which they posted over 560,000 tweets. We represent the influence on Twitter by the number of retweets users get. We construct two networks of influence: (i) core, where both users are the EP members, and (ii) extended, where one user can be outside the EP. We compare the detected communities in both networks to the ‘ground truth’: the political group, country, and language of the EP members. The results show that the core network closely matches the political groups, while the extended network best reflects the country of origin. This provides empirical evidence that the formation of retweet networks and community detection are appropriate tools to reveal real-world relationships, and can be used to uncover hidden properties when the ‘ground truth’ is not known. With over 300 million active users, Twitter is among the largest online news and social networking services in existence today. Open access to information on Twitter makes it a valuable source of data for research on social interactions, sentiment analysis, content diffusion, link prediction, and the dynamics behind human collective behaviour in general. Here we use Twitter data to construct co-occurrence language networks based on hashtags and based on all the words in tweets, and we use these networks to study link prediction by means of different methods and evaluation metrics. In addition to using five known methods, we propose two effective weighted similarity measures, and we compare the obtained outcomes in dependence on the selected semantic context of topics on Twitter. We find that hashtag networks yield to a large degree equal results as all-word networks, thus supporting the claim that hashtags alone robustly capture the semantic context of tweets, and as such are useful and suitable for studying the content and categorization. We also introduce ranking diagrams as an efficient tool for the comparison of the performance of different link prediction algorithms across multiple datasets. Our research indicates that successful link prediction algorithms work well in correctly foretelling highly probable links even if the information about a network structure is incomplete, and they do so even if the semantic context is rationalized to hashtags. Microblogging environments such as Twitter present a modality for interacting with information characterized by exposure to information “streams”. In this work, we examine what information in that stream is attended to, and how that attention corresponds to other aspects of microblog consumption and participation. To do this, we measured eye gaze, memory for content, interest ratings, and intended behavior of active Twitter users as they read their tweet steams. Our analyses focus on three sets of alignments: first, whether attention corresponds to other measures of user cognition such as memory (e.g., do people even remember what they attend to?); second, whether attention corresponds to behavior (e.g., are users likely to retweet content that is given the most attention); and third, whether attention corresponds to other attributes of the content and its presentation (e.g., do links attract attention?). We show a positive but imperfect alignment between user attention and other measures of user cognition like memory and interest, and between attention and behaviors like retweeting. To the third alignment, we show that the relationship between attention and attributes of tweets, such as whether it contains a link or is from a friend versus an organization, are complicated and in some cases counterintuitive. We discuss findings in relation to large scale phenomena like information diffusion and also suggest design directions to help maximize user attention in microblog environments. Twitter has become a significant means by which people communicate with the world and describe their current activities, opinions and status in short text snippets. Tweets can be analyzed automatically in order to derive much potential information such as, interesting topics, social influence, user’s communities, etc. Community extraction within social networks has been a focus of recent work in several areas. Different from the most community discovery methods focused on the relations between users, we aim to derive user’s communities based on common topics from user’s tweets. For instance, if two users always talk about politic in their tweets, thus they can be grouped in the same community which is related to politic topic. To achieve this goal, we propose a new approach called CETD: Community Extraction based on Topic-Driven-Model. This approach combines our proposed model used to detect topics of the user’s tweets based on a semantic taxonomy together with a community extraction method based on the hierarchical clustering technique. Our experimentation on the proposed approach shows the relevant of the users communities extracted based on their common topics and domains. Though Twitter acts as a realtime news source with people acting as sensors and sending event updates from all over the world, rumors spread via Twitter have been noted to cause considerable damage. Given a set of popular Twitter events along with related users and tweets, we study the problem of automatically assessing the credibility of such events. We propose a credibility analysis approach enhanced with event graph-based optimization to solve the problem. First we experiment by performing PageRanklike credibility propagation on a multi-typed network consisting of events, tweets, and users. Further, within each iteration, we enhance the basic trust analysis by updating event credibility scores using regularization on a new graph of events. Our experiments using events extracted from two tweet feed datasets, each with millions of tweets show that our event graph optimization approach outperforms the basic credibility analysis approach. Also, our methods are significantly more accurate (∼86 ) than the decision tree classifier approach (∼72 ). Twitter is a major forum for rapid dissemination of user-provided content in real time. As such, a large proportion of the information it contains is not particularly relevant to many users and in fact is perceived as unwanted 'noise' by many. There has been increased research interest in predicting whether tweets are relevant, newsworthy or credible, using a variety of models and methods. In this paper, we focus on an analysis that highlights the utility of the individual features in Twitter such as hash tags, retweets and mentions for predicting credibility. We first describe a context-based evaluation of the utility of a set of features for predicting manually provided credibility assessments on a corpus of microblog tweets. This is followed by an evaluation of the distribution presence of each feature across 8 diverse crawls of tweet data. Last, an analysis of feature distribution across dyadic pairs of tweets and retweet chains of various lengths is described. Our results show that the best indicators of credibility include URLs, mentions, retweets and tweet length and that features occur more prominently in data describing emergency and unrest situations. Modeling the movement of information within social media outlets, like Twitter, is key to understanding to how ideas spread but quantifying such movement runs into several difficulties. Two specific areas that elude a clear characterization are (i) the intrinsic random nature of individuals to potentially adopt and subsequently broadcast a Twitter topic, and (ii) the dissemination of information via non-Twitter sources, such as news outlets and word of mouth, and its impact on Twitter propagation. These distinct yet inter-connected areas must be incorporated to generate a comprehensive model of information diffusion. We propose a bispace model to capture propagation in the union of (exclusively) Twitter and non-Twitter environments. To quantify the stochastic nature of Twitter topic propagation, we combine principles of geometric Brownian motion and traditional network graph theory. We apply Poisson process functions to model information diffusion outside of the Twitter mentions network. We discuss techniques to unify the two sub-models to accurately model information dissemination. We demonstrate the novel application of these techniques on real Twitter datasets related to mass protest adoption in social communities. This paper examines microblogging information diffusion activity during the 2011 Egyptian political uprisings. Specifically, we examine the use of the retweet mechanism on Twitter, using empirical evidence of information propagation to reveal aspects of work that the crowd conducts. Analysis of the widespread contagion of a popular meme reveals interaction between those who were "on the ground" in Cairo and those who were not. However, differences between information that appeals to the larger crowd and those who were doing on-the-ground work reveal important interplay between the two realms. Through both qualitative and statistical description, we show how the crowd expresses solidarity and does the work of information processing through recommendation and filtering. We discuss how these aspects of work mutually sustain crowd interaction in a politically sensitive context. In addition, we show how features of this retweet-recommendation behavior could be used in combination with other indicators to identify information that is new and likely coming from the ground.