This article provides a comprehensive investigation on the relations between virality of news articles and the emotions they are found to evoke. Virality, in our view, is a phenomenon with many facets, i.e. under this generic term several different effects of persuasive communication are comprised. By exploiting a high-coverage and bilingual corpus of documents containing metrics of their spread on social networks as well as a massive affective annotation provided by readers, we present a thorough analysis of the interplay between evoked emotions and viral facets. We highlight and discuss our findings in light of a cross-lingual approach: while we discover differences in evoked emotions and corresponding viral effects, we provide preliminary evidence of a generalized explanatory model rooted in the deep structure of emotions: the Valence-Arousal-Dominance (VAD) circumplex. We find that viral facets appear to be consistently affected by particular VAD configurations, and these configurations indicate a clear connection with distinct phenomena underlying persuasive communication.
Moreover, the work presented in @cite_4 investigates how differences in textual description affect the spread of content-controlled videos. @cite_30 , the authors focus on the act of resubmissions (i.e., content that is submitted multiple times with multiple titles to multiple different online communities) to understand the extent to which each factor influences the success of a content. @cite_33 it is investigated how content spreads in an online community by pinpointing the effect of wording in terms of content informativeness, generality and affect. Finally, @cite_31 developed a model that can predict the success of requests for a free pizza gifted from the Reddit community, using high level textual features such as politeness, reciprocity, narrative and gratitude.
@cite_30 @cite_31 @cite_4 @cite_33
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Creating, placing, and presenting social media content is a difficult problem. In addition to the quality of the content itself, several factors such as the way the content is presented (the title), the community it is posted to, whether it has been seen before, and the time it is posted determine its success. There are also interesting between these factors. For example, the language of the title should be targeted to the community where the content is submitted, yet it should also highlight the distinctive nature of the content. In this paper, we examine how these factors interact to determine the popularity of social media content. We do so by studying resubmissions, i.e., content that has been submitted multiple times, with multiple titles, to multiple different communities. Such data allows us to tease apart' the extent to which each factor influences the success of that content. The models we develop help us understand how to better target social media content: by using the right title, for the right community, at the right time. Although video recommender systems have become the predominant way for people to obtain video information, their performances are far from satisfactory in that (1) the recommended videos are often mismatched with the users' interests and (2) the recommendation results are, in most cases, hardly understandable for users and therefore cannot persuade them to engage. In this paper, we attempt to address the above problems in data representation level, and aim to learn a common attributed representation for users and videos in social media with good interpretability, stability and an appropriate level of granularity. The basic idea is to represent videos with users' social attributes, and represent users with content attributes of videos, such that both users and videos can be represented in a common space concatenated by social attributes and content attributes. The video recommendation problem can then be converted into a similarity matching problem in the common space. However, it is still challenging to balance the roles of social attributes and content attributes, learn such a common representation in sparse user-video interactions and deal with the cold-start problem. In this paper, we propose a REgularized Dual-fActor Regression (REDAR) method based on matrix factorization. In this method, social attributes and content attributes are flexibly combined, and social and content information are effectively exploited to alleviate the sparsity problem. An incremental version of REDAR is designed to solve the cold-start problem. We extensively evaluate the proposed method for video recommendation application in real social network dataset, and the results show that, in most cases, the proposed method can achieve a relative improvement of more than 20 compared to state-of-the-art baseline methods. The distribution of videos over the Internet is drastically transforming how media is consumed and monetized. Content providers, such as media outlets and video subscription services, would like to ensure that their videos do not fail, startup quickly, and play without interruptions. In return for their investment in video stream quality, content providers expect less viewer abandonment, more viewer engagement, and a greater fraction of repeat viewers, resulting in greater revenues. The key question for a content provider or a CDN is whether and to what extent changes in video quality can cause changes in viewer behavior. Our work is the first to establish a causal relationship between video quality and viewer behavior, taking a step beyond purely correlational studies. To establish causality, we use Quasi-Experimental Designs, a novel technique adapted from the medical and social sciences. We study the impact of video stream quality on viewer behavior in a scientific data-driven manner by using extensive traces from Akamai's streaming network that include 23 million views from 6.7 million unique viewers. We show that viewers start to abandon a video if it takes more than 2 seconds to start up, with each incremental delay of 1 second resulting in a 5.8 increase in the abandonment rate. Further, we show that a moderate amount of interruptions can decrease the average play time of a viewer by a significant amount. A viewer who experiences a rebuffer delay equal to 1 of the video duration plays 5 less of the video in comparison to a similar viewer who experienced no rebuffering. Finally, we show that a viewer who experienced failure is 2.32 less likely to revisit the same site within a week than a similar viewer who did not experience a failure. Despite the availability of a huge amount of video data accompanied by descriptive texts, it is not always easy to exploit the information contained in natural language in order to automatically recognize video concepts. Towards this goal, in this paper we use textual cues as means of supervision, introducing two weakly supervised techniques that extend the Multiple Instance Learning (MIL) framework: the Fuzzy Sets Multiple Instance Learning (FSMIL) and the Probabilistic Labels Multiple Instance Learning (PLMIL). The former encodes the spatio-temporal imprecision of the linguistic descriptions with Fuzzy Sets, while the latter models different interpretations of each description's semantics with Probabilistic Labels, both formulated through a convex optimization algorithm. In addition, we provide a novel technique to extract weak labels in the presence of complex semantics, that consists of semantic similarity computations. We evaluate our methods on two distinct problems, namely face and action recognition, in the challenging and realistic setting of movies accompanied by their screenplays, contained in the COGNIMUSE database. We show that, on both tasks, our method considerably outperforms a state-of-the-art weakly supervised approach, as well as other baselines. Video dissemination through sites such as YouTube can have widespread impacts on opinions, thoughts, and cultures. Not all videos will reach the same popularity and have the same impact. Popularity differences arise not only because of differences in video content, but also because of other "content-agnostic" factors. The latter factors are of considerable interest but it has been difficult to accurately study them. For example, videos uploaded by users with large social networks may tend to be more popular because they tend to have more interesting content, not because social network size has a substantial direct impact on popularity. In this paper, we develop and apply a methodology that is able to accurately assess, both qualitatively and quantitatively, the impacts of various content-agnostic factors on video popularity. When controlling for video content, we observe a strong linear "rich-get-richer" behavior, with the total number of previous views as the most important factor except for very young videos. The second most important factor is found to be video age. We analyze a number of phenomena that may contribute to rich-get-richer, including the first-mover advantage, and search bias towards popular videos. For young videos we find that factors other than the total number of previous views, such as uploader characteristics and number of keywords, become relatively more important. Our findings also confirm that inaccurate conclusions can be reached when not controlling for content. User generated information in online communities has been characterized with the mixture of a text stream and a network structure both changing over time. A good example is a web-blogging community with the daily blog posts and a social network of bloggers. An important task of analyzing an online community is to observe and track the popular events, or topics that evolve over time in the community. Existing approaches usually focus on either the burstiness of topics or the evolution of networks, but ignoring the interplay between textual topics and network structures. In this paper, we formally define the problem of popular event tracking in online communities (PET), focusing on the interplay between texts and networks. We propose a novel statistical method that models the the popularity of events over time, taking into consideration the burstiness of user interest, information diffusion on the network structure, and the evolution of textual topics. Specifically, a Gibbs Random Field is defined to model the influence of historic status and the dependency relationships in the graph; thereafter a topic model generates the words in text content of the event, regularized by the Gibbs Random Field. We prove that two classic models in information diffusion and text burstiness are special cases of our model under certain situations. Empirical experiments with two different communities and datasets (i.e., Twitter and DBLP) show that our approach is effective and outperforms existing approaches. We study the detailed growth of a social networking site with full temporal information by examining the creation process of each friendship relation that can collectively lead to the macroscopic properties of the network. We first study the reciprocal behavior of users, and find that link requests are quickly responded to and that the distribution of reciprocation intervals decays in an exponential form. The degrees of inviters accepters are slightly negatively correlative with reciprocation time. In addition, the temporal feature of the online community shows that the distributions of intervals of user behaviors, such as sending or accepting link requests, follow a power law with a universal exponent, and peaks emerge for intervals of an integral day. We finally study the preferential selection and linking phenomena of the social networking site and find that, for the former, a linear preference holds for preferential sending and reception, and for the latter, a linear preference also holds for preferential acceptance, creation, and attachment. Based on the linearly preferential linking, we put forward an analyzable network model which can reproduce the degree distribution of the network. The research framework presented in the paper could provide a potential insight into how the micro-motives of users lead to the global structure of online social networks. While the study of the connection between discourse patterns and personal identification is decades old, the study of these patterns using language technologies is relatively recent. In that more recent tradition we frame author age prediction from text as a regression problem. We explore the same task using three very different genres of data simultaneously: blogs, telephone conversations, and online forum posts. We employ a technique from domain adaptation that allows us to train a joint model involving all three corpora together as well as separately and analyze differences in predictive features across joint and corpus-specific aspects of the model. Effective features include both stylistic ones (such as POS patterns) as well as content oriented ones. Using a linear regression model based on shallow text features, we obtain correlations up to 0.74 and mean absolute errors between 4.1 and 6.8 years. The topic diversity of open-domain videos leads to various vocabularies and linguistic expressions in describing video contents, and therefore, makes the video captioning task even more challenging. In this paper, we propose an unified caption framework, M&M TGM, which mines multimodal topics in unsupervised fashion from data and guides the caption decoder with these topics. Compared to pre-defined topics, the mined multimodal topics are more semantically and visually coherent and can reflect the topic distribution of videos better. We formulate the topic-aware caption generation as a multi-task learning problem, in which we add a parallel task, topic prediction, in addition to the caption task. For the topic prediction task, we use the mined topics as the teacher to train a student topic prediction model, which learns to predict the latent topics from multimodal contents of videos. The topic prediction provides intermediate supervision to the learning process. As for the caption task, we propose a novel topic-aware decoder to generate more accurate and detailed video descriptions with the guidance from latent topics. The entire learning procedure is end-to-end and it optimizes both tasks simultaneously. The results from extensive experiments conducted on the MSR-VTT and Youtube2Text datasets demonstrate the effectiveness of our proposed model. M&M TGM not only outperforms prior state-of-the-art methods on multiple evaluation metrics and on both benchmark datasets, but also achieves better generalization ability. This dissertation investigates the role of contextual information in the automated retrieval and display of full-text documents, using robust natural language processing algorithms to automatically detect structure in and assign topic labels to texts. Many long texts are comprised of complex topic and subtopic structure, a fact ignored by existing information access methods. I present two algorithms which detect such structure, and two visual display paradigms which use the results of these algorithms to show the interactions of multiple main topics, multiple subtopics, and the relations between main topics and subtopics. The first algorithm, called TextTiling , recognizes the subtopic structure of texts as dictated by their content. It uses domain-independent lexical frequency and distribution information to partition texts into multi-paragraph passages. The results are found to correspond well to reader judgments of major subtopic boundaries. The second algorithm assigns multiple main topic labels to each text, where the labels are chosen from pre-defined, intuitive category sets; the algorithm is trained on unlabeled text. A new iconic representation, called TileBars uses TextTiles to simultaneously and compactly display query term frequency, query term distribution and relative document length. This representation provides an informative alternative to ranking long texts according to their overall similarity to a query. For example, a user can choose to view those documents that have an extended discussion of one set of terms and a brief but overlapping discussion of a second set of terms. This representation also allows for relevance feedback on patterns of term distribution. TileBars display documents only in terms of words supplied in the user query. For a given retrieved text, if the query words do not correspond to its main topics, the user cannot discern in what context the query terms were used. For example, a query on contaminants may retrieve documents whose main topics relate to nuclear power, food, or oil spills. To address this issue, I describe a graphical interface, called Cougar , that displays retrieved documents in terms of interactions among their automatically-assigned main topics, thus allowing users to familiarize themselves with the topics and terminology of a text collection. With the rapid growth of the Internet, the ability of users to create and publish content has created active electronic communities that provide a wealth of product information. However, the high volume of reviews that are typically published for a single product makes harder for individuals as well as manufacturers to locate the best reviews and understand the true underlying quality of a product. In this paper, we reexamine the impact of reviews on economic outcomes like product sales and see how different factors affect social outcomes such as their perceived usefulness. Our approach explores multiple aspects of review text, such as subjectivity levels, various measures of readability and extent of spelling errors to identify important text-based features. In addition, we also examine multiple reviewer-level features such as average usefulness of past reviews and the self-disclosed identity measures of reviewers that are displayed next to a review. Our econometric analysis reveals that the extent of subjectivity, informativeness, readability, and linguistic correctness in reviews matters in influencing sales and perceived usefulness. Reviews that have a mixture of objective, and highly subjective sentences are negatively associated with product sales, compared to reviews that tend to include only subjective or only objective information. However, such reviews are rated more informative (or helpful) by other users. By using Random Forest-based classifiers, we show that we can accurately predict the impact of reviews on sales and their perceived usefulness. We examine the relative importance of the three broad feature categories: “reviewer-related” features, “review subjectivity” features, and “review readability” features, and find that using any of the three feature sets results in a statistically equivalent performance as in the case of using all available features. This paper is the first study that integrates econometric, text mining, and predictive modeling techniques toward a more complete analysis of the information captured by user-generated online reviews in order to estimate their helpfulness and economic impact. The rapidly increasing popularity of Web 2.0 online communities originates in the ease of collaborative content creation and its sharing. As a result, more community members actively participate in the community and its data growth rates are continuously increasing. This poses the challenge for community platform operators on efficient administration and moderation to ensure the quality of content and to prevent violations of laws (e.g. copyright, privacy, illegal content) and community rules. Involvement of employed administrators who read and approve every piece of user-generated content is clearly the safest way of quality assurance. Since this is a time consuming task it does not scale up with Web 2.0 dimensions. So administrative functions are delegated to members of the community, the moderators. The strategy for choosing trustworthy moderators in big anonymous communities is specified in policies based on user reputation that is measured in bonus points. The proper balancing between community self-management and administration is crucial for the quality, attractiveness, and scalability of the entire community. Therefore understanding the mutual influences between community actors, reputation systems and platform policies that employ user reputation is crucial to ensure the overall quality, user acceptance, and success of the entire online community. Our objective is to predict the behavior in an online community for different policies, which may result in different overall quality of the community content. For this purpose we present our community analysis framework CoSiMo (an acronym for Community Simulation and Modeling), which employs the model-based approach for predicting the impact of policies on community dynamics and health. Through systematic variation of simulated quality assurance mechanisms we show that our model plausibly captures the influence of policies to content quality and can be therefore exploited for optimization of real online communities. In recent years, new studies concentrating on analyzing user personality and finding credible content in social media have become quite popular. Most such work augments features from textual content with features representing the user's social ties and the tie strength. Social ties are crucial in understanding the network the people are a part of. However, textual content is extremely useful in understanding topics discussed and the personality of the individual. We bring a new dimension to this type of analysis with methods to compute the type of ties individuals have and the strength of the ties in each dimension. We present a new genre of behavioral features that are able to capture the "function" of a specific relationship without the help of textual features. Our novel features are based on the statistical properties of communication patterns between individuals such as reciprocity, assortativity, attention and latency. We introduce a new methodology for determining how such features can be compared to textual features, and show, using Twitter data, that our features can be used to capture contextual information present in textual features very accurately. Conversely, we also demonstrate how textual features can be used to determine social attributes related to an individual. Recently, many e-commerce websites have encouraged their users to rate shopping items and write review texts. This review information has been very useful for understanding user preferences and item properties, as well as enhancing the capability to make personalized recommendations of these websites. In this paper, we propose to model user preferences and item properties using convolutional neural networks (CNNs) with dual local and global attention, motivated by the superiority of CNNs to extract complex features. By using aggregated review texts from a user and aggregated review text for an item, our model can learn the unique features (embedding) of each user and each item. These features are then used to predict ratings. We train these user and item networks jointly which enable the interaction between users and items in a similar way as matrix factorization. The local attention provides us insight on a user's preferences or an item's properties. The global attention helps CNNs focus on the semantic meaning of the whole review text. Thus, the combined local and global attentions enable an interpretable and better-learned representation of users and items. We validate the proposed models by testing on popular review datasets in Yelp and Amazon and compare the results with matrix factorization (MF), the hidden factor and topical (HFT) model, and the recently proposed convolutional matrix factorization (ConvMF+). Our proposed CNNs with dual attention model outperforms HFT and ConvMF+ in terms of mean square errors (MSE). In addition, we compare the user item embeddings learned from these models for classification and recommendation. These results also confirm the superior quality of user item embeddings learned from our model. Matching images and sentences demands a fine understanding of both modalities. In this paper, we propose a new system to discriminatively embed the image and text to a shared visual-textual space. In this field, most existing works apply the ranking loss to pull the positive image text pairs close and push the negative pairs apart from each other. However, directly deploying the ranking loss is hard for network learning, since it starts from the two heterogeneous features to build inter-modal relationship. To address this problem, we propose the instance loss which explicitly considers the intra-modal data distribution. It is based on an unsupervised assumption that each image text group can be viewed as a class. So the network can learn the fine granularity from every image text group. The experiment shows that the instance loss offers better weight initialization for the ranking loss, so that more discriminative embeddings can be learned. Besides, existing works usually apply the off-the-shelf features, i.e., word2vec and fixed visual feature. So in a minor contribution, this paper constructs an end-to-end dual-path convolutional network to learn the image and text representations. End-to-end learning allows the system to directly learn from the data and fully utilize the supervision. On two generic retrieval datasets (Flickr30k and MSCOCO), experiments demonstrate that our method yields competitive accuracy compared to state-of-the-art methods. Moreover, in language based person retrieval, we improve the state of the art by a large margin. The code has been made publicly available. Massive amounts of contributed content -- including traditional literature, blogs, music, videos, reviews and tweets -- are available on the Internet today, with authors numbering in many millions. Textual information, such as product or service reviews, is an important and increasingly popular type of content that is being used as a foundation of many trendy community-based reviewing sites, such as TripAdvisor and Yelp. Some recent results have shown that, due partly to their specialized topical nature, sets of reviews authored by the same person are readily linkable based on simple stylometric features. In practice, this means that individuals who author more than a few reviews under different accounts (whether within one site or across multiple sites) can be linked, which represents a significant loss of privacy. In this paper, we start by showing that the problem is actually worse than previously believed. We then explore ways to mitigate authorship linkability in community-based reviewing. We first attempt to harness the global power of crowdsourcing by engaging random strangers into the process of re-writing reviews. As our empirical results (obtained from Amazon Mechanical Turk) clearly demonstrate, crowdsourcing yields impressively sensible reviews that reflect sufficiently different stylometric characteristics such that prior stylometric linkability techniques become largely ineffective. We also consider using machine translation to automatically re-write reviews. Contrary to what was previously believed, our results show that translation decreases authorship linkability as the number of intermediate languages grows. Finally, we explore the combination of crowdsourcing and machine translation and report on the results. In this paper, we propose a methodology to predict the popularity of online contents. More precisely, rather than trying to infer the popularity of a content itself, we infer the likelihood that a content will be popular. Our approach is rooted in survival analysis where predicting the precise lifetime of an individual is very hard and almost impossible but predicting the likelihood of one's survival longer than a threshold or another individual is possible. We position ourselves in the standpoint of an external observer who has to infer the popularity of a content only using publicly observable metrics, such as the lifetime of a thread, the number of comments, and the number of views. Our goal is to infer these observable metrics, using a set of explanatory factors, such as the number of comments and the number of links in the first hours after the content publication, which are observable by the external observer. We use a Cox proportional hazard regression model that divides the distribution function of the observable popularity metric into two components: a) one that can be explained by the given set of explanatory factors (called risk factors) and b) a baseline distribution function that integrates all the factors not taken into account. To validate our proposed approach, we use data sets from two different online discussion forums: dpreview.com, one of the largest online discussion groups providing news and discussion forums about all kinds of digital cameras, and myspace.com, one of the representative online social networking services. On these two data sets we model two different popularity metrics, the lifetime of threads and the number of comments, and show that our approach can predict the lifetime of threads from Dpreview (Myspace) by observing a thread during the first 5 6 days (24 hours, respectively) and the number of comments of Dpreview threads by observing a thread during first 2 3 days. We propose a new unsupervised learning technique for extracting information from large text collections. We model documents as if they were generated by a two-stage stochastic process. Each author is represented by a probability distribution over topics, and each topic is represented as a probability distribution over words for that topic. The words in a multi-author paper are assumed to be the result of a mixture of each authors' topic mixture. The topic-word and author-topic distributions are learned from data in an unsupervised manner using a Markov chain Monte Carlo algorithm. We apply the methodology to a large corpus of 160,000 abstracts and 85,000 authors from the well-known CiteSeer digital library, and learn a model with 300 topics. We discuss in detail the interpretation of the results discovered by the system including specific topic and author models, ranking of authors by topic and topics by author, significant trends in the computer science literature between 1990 and 2002, parsing of abstracts by topics and authors and detection of unusual papers by specific authors. An online query interface to the model is also discussed that allows interactive exploration of author-topic models for corpora such as CiteSeer. Recommender Systems (RSs) help users search large amounts of digital contents and services by allowing them to identify the items that are likely to be more attractive or useful. RSs play an important persuasion role, as they can potentially augment the users’ trust towards in an application and orient their decisions or actions towards specific directions. This article explores the persuasiveness of RSs, presenting two vast empirical studies that address a number of research questions. First, we investigate if a design property of RSs, defined by the statistically measured quality of algorithms, is a reliable predictor of their potential for persuasion. This factor is measured in terms of perceived quality, defined by the overall satisfaction, as well as by how users judge the accuracy and novelty of recommendations. For our purposes, we designed an empirical study involving 210 subjects and implemented seven full-sized versions of a commercial RS, each one using the same interface and dataset (a subset of Netflix), but each with a different recommender algorithm. In each experimental configuration we computed the statistical quality (recall and F-measures) and collected data regarding the quality perceived by 30 users. The results show us that algorithmic attributes are less crucial than we might expect in determining the user’s perception of an RS’s quality, and suggest that the user’s judgment and attitude towards a recommender are likely to be more affected by factors related to the user experience. Second, we explore the persuasiveness of RSs in the context of large interactive TV services. We report a study aimed at assessing whether measurable persuasion effects (e.g., changes of shopping behavior) can be achieved through the introduction of a recommender. Our data, collected for more than one year, allow us to conclude that, (1) the adoption of an RS can affect both the lift factor and the conversion rate, determining an increased volume of sales and influencing the user’s decision to actually buy one of the recommended products, (2) the introduction of an RS tends to diversify purchases and orient users towards less obvious choices (the long tail), and (3) the perceived novelty of recommendations is likely to be more influential than their perceived accuracy. Overall, the results of these studies improve our understanding of the persuasion phenomena induced by RSs, and have implications that can be of interest to academic scholars, designers, and adopters of this class of systems. Reactions to textual content posted in an online social network show different dynamics depending on the linguistic style and readability of the submitted content. Do similar dynamics exist for responses to scientific articles? Our intuition, supported by previous research, suggests that the success of a scientific article depends on its content, rather than on its linguistic style. In this article, we examine a corpus of scientific abstracts and three forms of associated reactions: article downloads, citations, and bookmarks. Through a class-based psycholinguistic analysis and readability indices tests, we show that certain stylistic and readability features of abstracts clearly concur in determining the success and viral capability of a scientific article.